New comment by rsvpdd2 in "Ask HN: Who wants to be hired? (September 2020)"

Location: Boston, MA Remote: Yes Willing to relocate: Yes but only to NYC or Denver Technologies: Python (Pandas, Numpy, PyTorch, sklearn, Tensorflow, Flask), GCP (GCS, GKE, BigQuery, Pub/Sub, AI Platform), AWS, Terraform, SQL, Docker/Kubernetes, Airflow Email: igodfried@isaac26.com Portfolio: isaacmg.github.io Looking for data scientist and ML engineer roles. Specialty is in time series forecasting but have …

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Digital Strategy Consulting

Businesses have always enjoyed a comfortable position when it comes to planning and preparation.  Sadly, this isn’t the case anymore. Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days.  So if you can’t keep up with this accelerated pace, somebody else …

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Digital Strategy Consulting

Businesses have always enjoyed a comfortable position when it comes to planning and preparation. 

Sadly, this isn’t the case anymore.

Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. 

So if you can’t keep up with this accelerated pace, somebody else will.

The best way to stay ahead in the competition? Having a carefully drafted digital strategy.

Think of the whole thing as the guiding light. 

Without it, companies will be stuck with their old-fashioned efforts and won’t be able to take advantage of moving online. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.

If you think that the ongoing pandemic has changed things, you‘re wrong. 

On the contrary, experts at DMEXCO predict that 70% of executives expect the pace of digital strategy to boost further during these unique times.

So yes, you do need a comprehensive digital strategy that works for you

And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals.

In this guide, our team at Neil Patel Digital will take you through the whole process of hiring the best consultant, along with the benefits of seeking a consultancy for your business.

Let’s begin!

5 Ways a Digital Strategy Consultant Can Help Grow Your Business

What is your primary objective for launching a business?

Profit and long-term growth, right?

Well, identifying your digital strategy is the most crucial aspect for attaining both goals. 

After all, it’s a high-level overview that defines and outlines where you are currently and where you would want to be. It also includes milestones set throughout a specific course of your journey, making it a reliable long-term plan.

Keeping this in mind, digital strategy consulting can help you recognize new technologies and services suitable for your platform. And hiring a consultant will make sure you‘re taking advantage of everything that’s out there and reaping the profits.

Boosting Efficiency and Increasing Margins

If there’s one thing that companies want, it’s consistent improvement in efficiency. Whether it’s targeting employee collaboration and performance or better delivery to customers and clients – everything counts. 

You’ll be able to jumpstart your company‘s efficiency with the help of a digital strategy consultant.

You see, being an expert gives them the knowledge to use cutting-edge digital tools that can ensure precise and fast communication within your company. The data they offer will be more accessible and polished. 

Plus, there’s zero risk of anything being lost or repeated due to clear and carefully designed strategies that have been optimized for efficiency.

Getting a consultant can be useful for streamlining client communication too. As a result, you can build long-lasting relationships by giving customers higher value for their investment.

Happier clients translate to higher profit margins and more referrals, so it’s only positives for your company.

Staying Relevant and Important

Turning digital means you‘ll have several competitors – nay, several tough competitors.

Entering a digital culture means your customers do everything digitally, from transactions to information gathering to investing. 

You can stay ahead in your niche industry by offering a unique product that no one else offers, but it still isn’t the endgame.

You have to go beyond your website, electronic device optimization, or implementing best SEO practices

A consultant will guide you with the digital changes that are happening around us, equipping you with the newest technologies as they arise, and incorporating the latest market developments into your business direction.

Essentially, the expert will make your business digitally competitive right from the start and establish you as a digital leader.

Give You the Biggest Bang for Your Buck

You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.

But this isn’t a perfect world.

You have to be careful about the decisions you make and how you run your company.

Working with a digital strategy consultant does require investment, but it’s one that has a greater possibility to pay off – in fact, some might say it’s guaranteed too if you have the right man for the job.

They give you access to a lot of crucial information and are ready to do all the hard work to provide you high value in a short period. 

And not only that, you get a clear idea of the path you should take for your company to maximize your revenue and ensure success. 

Moreover, having a consultant also eliminates the need for other employees, hence, cutting down costs in the long run. This will then contribute towards a boosted ROI in the end.

Gaining New Partnerships

Partnerships with business and corporations are a necessity for long-term growth, no matter how old your business is.

In fact, you can transform your company vision and enter a new frontier in your niche if you choose your partnerships carefully. This, in turn, can relatively increase your customer base as well as present a lucrative alternative to going solo.

In other words, a consultant will point you in the right direction to become digitally competitive.

You might also receive invites from organizations that want to enter into a mutually beneficial partnership, and ultimately, achieve digital leadership. 

Let’s not forget there is also a possibility of turning your competitors into partners that can increase market demand and customer base as a consequence.

A Successful Digital Transformation

Remember all the dinosaur processes that will only be you down today? 

Digital transformation will help you bid farewell to all of them, as well as cut down unnecessary costs for employees, products, and services.

Since a consultant makes you more available and accessible for your customers, you’ll be able to maximize user experience, allowing you to climb to the top of your industry.

A digital strategy will lay down the stepping stones that you and your team can follow to become digital relevant.

How to Get Started With a Digital Strategy Consultant

Good digital strategy consultants have a similar style of working with the odd exceptions as they primarily focus their attention on your customer and company goals.

Hiring the Right Digital Strategy Consultant

Before choosing a specific candidate, you need to ask yourself the following questions:

  • Does digital technology impact the businesses you are in?
  • How could digital technology improve the way you add value to the businesses?
  • Is it possible for digital technology to change your target customer?
  • Does digital technology affect the value proposition to your target customer?
  • Can digital technology enhance enterprise capabilities, helping you differentiate your brand from your competition? How?

Look for a prospective consultant that can refine your understanding of the above questions further. In addition to this, you should ask to see a list of samples, references, reviews, and case studies to determine their competency.

Holding Meetings to Streamline Strategy Development

A consultant won’t be able to create a digital strategy for your company if they don’t have an in-depth understanding of your business.

So the first thing that they do is ask you a lot of questions to gain a clear understanding of how your business functions and its objectives. For instance:

  • Questions regarding your current benchmarks, overall goals, and objectives for every segment and as a whole.
  • Questions about KPIs and metrics that you used to measure performances.
  • Questions about tactics used to achieve your business goals and objectives and the marketing channels you used to attract customers.
  • Customer expectations.
  • Questions about platforms with the highest customer engagement.

Don’t shy away or get irritated by these probing questions. After all, your digital strategy shows you your current situation, tells you where you’re going, and devises ways to help you get there.

Chalking Out the Final Game Plan

After you answer their questions, you can expect the consultant to show you a cohesive strategy that has been tailor-made to suit your business needs.

The plan should include details about the following:

  • Media advertising, which includes TV commercials, streaming services, and so on.
  • Public relations that focus on strategies to increase visibility and publicity for your business.
  • Digital marketing, which includes local search, organic search engine optimization, advertising, and content marketing.
  • Direct response tactics like hyperlocal print advertising or geofencing – whichever is a better fit.
  • Possibility of future partnerships.

The expert will show you a proposed digital strategy or examples from previous client campaigns, and how they plan on moving forward with your campaign.

You can use this as an opportunity to evaluate the consultant’s work and skillset. Don’t be afraid to suggest specific tweaks and adjustments if you deem it fit.

Here’s what you can do:

  • Request performance data for evaluation purposes.
  • Carefully observe the campaign elements they consistently prioritize.
  • Identify knowledge gaps, holes, or weak points in the strategy.

Another alternative would be to pick a specific part of your business, such as advertising or content, and ask the consultant to build a strategy to accommodate a specific goal. This can be to increase sales for the worst-performing products, double the traffic within a month, etc.

Supplying the Necessities

If you’re happy with the consultant after analyzing their approach, the next step would be to provide them with necessary documents and give access to things that could help them implement the strategy effectively.

This includes an official agreement, brand content (brochures, flyers, images, logos, content), relevant photography (company photos, portraits of key people, location, office space, event photos), and social proofs.

The Final Implementation

Having your consultant create an effective digital strategy is crucial, yes. But it isn’t as important as its successful execution.

So just having a great strategy isn’t enough.

Your consultant should have the experience, expertise, and team back up to implement the strategy and produce results.

After execution, you should ask the consultant to collect, analyze, and provide you with useful insights about the launched campaigns. You can incorporate their suggestions and increase your budget to drive results, if required, as well.

Measuring the ROI of Digital Strategy Consulting Services

Consider this: How will you be able to conclude whether you‘re on the right path without knowing the ROI?

Luckily, figuring out the right KPIs for your business can help you measure the success of a business strategy.

The following are a few KPIs that allow you to analyze the overall performance of your digital campaigns:

Brand Engagement on Website

Your brand is necessary for building customer loyalty, creating a competitive advantage, and just… long-term survival.

It’s what distinguishes you from your direct competitors.

To properly measure brand engagement on your website, you need to consider the more refined KPIs that provide valuable metrics, such as:

  • Number of unique visitors
  • Number of return visitors
  • Popular pages and how customers get there
  • Total time spent on the website
  • Number of people registering for a specific offering

Traffic Source

Knowing where your customers come from is key to developing a powerful digital strategy since you know exactly what or who is driving visitors to your website.

For this purpose, you need to consider four main traffic sources:

  • Direct visitors who visit your website by typing the URL into their browser.
  • Referral visitors who ended up on your website after clicking a link on another website.
  • Organic visitors who arrived at your site after searching in a search engine.
  • Campaign visitors who visited your site via an advertisement or campaign.

Inbound Marketing ROI

Of course, you want to see a return on your investment.

However, it can be difficult to see the full potential and value of inbound marketing if you don’t have KPIs. For this purpose, consider the following formula:

ROI = (Sales growth – Marketing Investment) / Marketing Investment

Social Media Traffic

Social media is an integral part of every digital strategy. If your consultant doesn’t include it, know right away that they don’t know what they’re doing.

At the same time, simply creating accounts on popular social media platforms isn’t enough for success. In this case, the KPIs are as follows:

  • Number of leads generated from every social media channel.
  • Number of conversions generated from every social media channel.
  • Number of customers who reach out to your company via every social media channel.
  • Overall percentage of traffic that advance from social media channels.

Landing Page Conversions

You should check whether your landing page is sending your customer on the right path, which is why KPIs are crucial here.

The tricky part here is this metric is a little difficult to measure since the consultant may have a different goal for landing pages. Nevertheless, you can ask the expert to use Google Analytics to gain access to reports that help you measure organic traffic as well as per search traffic.

You can also make changes to your CTA, CTA buttons, revise written content, or add reviews and testimonials depending on the results generated after A/B testing.

4 Point Checklist For Finding the Right Digital Strategy Consultant

If you’re still figuring out how to find the right digital marketing consultant for your company, take a look at our short checklist to know where to start.

Familiarity With the Digital Landscape

Whether it’s setting short-term goals or long-term goals, the digital strategy consultant should have demonstrated knowledge about the market to think of strategies that can enhance your inbound marketing and outbound marketing efforts.

Creating a plan will always differ according to your business. For instance, some businesses require CRMs, while some need ERPs. The expert should know the right way to proceed to help you achieve your business objectives and streamline campaign processes.

We would highly recommend working with industry thought leaders who understand the digital world and have the credentials to back it up.

Processes to Develop and Execute Effective Digital Strategies

As mentioned before, knowledge of custom tools is important for delivering satisfactory results. More so, in the ever dynamic landscape of digital marketing.

You want to hire a consultant that uses relevant marketing techniques which include:

  • Content creation
  • Search engine optimization (SEO)
  • Social media marketing
  • Responsive web design

At Neil Patel Digital, for instance, we have an in-house SEO program powered by content marketing, that can be useful for enhancing the effectiveness of digital campaigns.

Combination of Experience and Expertise

While it’s true that you can find several freelance digital strategy consultants, your main lookout should be to identify the extent of their experience and expertise.

Yes, they say that they can triple your conversions, but do they have the brain and muscle to back their claims?

It’s best to work with seasoned professionals who understand your current marketing strategy and can identify weak spots that require improvement.

Broad Industry Knowledge and Diverse Portfolio

A digital strategy expert must have expertise across several different verticals. The idea here is to make sure the professional knows the technical foundations of different things where they can use their marketing know-how and promote your offerings.

The best way to ensure this is by choosing a consultant who has worked with diverse clients. Working with a reputable digital marketing agency, for instance, will give you access to a team with several specialties that can be beneficial for your campaigns and other operations.

Wrapping Up

Now more than ever, businesses had to adjust their plans and offerings to meet customer expectations.

Digital strategies that played out over the course of years may now be over in a matter of days, which is why hiring expert help can be useful to keep up with this dynamic arena. 

Having the right digital strategy consultant will ensure your company adapts smoothly to rapidly changing markets and remain ahead of your competition.

Thinking of the next steps? Get in touch with our experienced professionals here.

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Long Term Stock Exchange (YC S17) is hiring a senior full-stack engineer

Article URL: https://jobs.lever.co/ltse/df07d082-6632-4ebb-9d71-2ccadd0c6855

Comments URL: https://news.ycombinator.com/item?id=24630216

Points: 1

# Comments: 0

Orange Health (YC S20) Is Hiring Mobile App Engineers (RN, iOS/Droid) in India

Article URL: https://angel.co/company/orange-health/jobs/945677-experienced-mobile-app-engineer-react-native-ios-android

Comments URL: https://news.ycombinator.com/item?id=24634804

Points: 1

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Best Video Conferencing Software

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Video conferencing software has exploded in popularity over the last year. With people working from home and remote work becoming the new normal, businesses rely on video conferencing services to communicate. 

But not all video conferencing software is the same.

The tools you use to video chat with your friends and family across the across aren’t necessarily the best business communication options.

Which video conferencing software is the best for you? I’ll break down my top picks in greater detail below. 

The Top 6 Options For Video Conferencing Software

  1. BlueJeans
  2. Cisco Webex
  3. Lifesize
  4. Whereby
  5. RingCentral
  6. GlobalMeet by PGI

How to Choose the Best Video Conferencing For You

As you’re shopping around and evaluating different options, there are certain criteria that must be taken into consideration. Keep these factors in mind to ease the buying process and narrow down the best video conferencing software for your business. 

Call Size

The first thing you need to consider is the call restriction limitations. How many people can be part of the video conference?

Entry-level plans might restrict you to 25 or 50 callers while the highest tiers can be 10,000+. 

If you’re running a small business or just need to occasionally meet with a small team, you probably won’t run into problems with restrictions. But for those of you who plan to give presentations to your entire enterprise-size organization, a large call size capability will be a top priority. 

Simultaneous Video Streams

Even if you get a plan with a large call size, it doesn’t mean that everyone on the call will be able to stream their webcam simultaneously. 

Let’s say you have 500 people attending a video conference; there won’t be 500 videos on the screen. You might be limited to just 10 or 20 streamers. The rest will be view-only. 

Video Quality

There’s nothing worse than being on a video conference with a poor stream. It can really distract from the purpose of the conference. Everyone is worried about disconnecting and then reconnecting, hoping that fixes the issue, which wastes valuable time.

Each participant’s individual Internet connection will obviously impact the quality as well. However, some software is definitely better than others in this category.

The best way to determine the video quality of the software is by experimenting with free trials and reading reviews from current customers. 

Team Collaboration Features

If you’re using video conferencing software for work, it’s useful to have an all-in-one collaboration solution. 

I tend to look for features like file sharing, cloud storage, screen sharing, presentation mode, and integrated live chat. You should also look for features that integrate with tools you’re already using for CRM, site analytics, or whatever else your team is working on. 

Now everyone can collaborate from a single platform, instead of bouncing back and forth between different software while on a video conference call.

Industry and Specific Use Cases

What exactly do you need video conferencing software for?

There are plenty of general-purpose solutions out there. But in some instances, certain software is geared towards purposes like remote work or international calls. There are even industry-specific tools for healthcare or education. 

So if you fall into one of those categories, make sure you choose a software that accommodates your unique needs. 

The Different Types of Video Conferencing Software

As previously mentioned, not all video conferencing software is the same. I’ll quickly name and explain the most popular options, so you have a better understanding of what to expect as you’re shopping around. 

Cloud Video Conferencing Software

Cloud software or browser-based video conferencing software is extremely flexible. Participants can join a call from anywhere, simply by logging in through a web browser. 

This software is supported by open WebRTC (real-time communications) standards. 

If you’re going to have conference calls with participants outside of your organization, then you’ll definitely want a cloud solution. Then you can invite people to join with a URL link, and they won’t have to download any software. 

For example, let’s say you have a sales team that uses video conferencing to communicate with prospects. Forcing those potential customers to download software would add friction and confusion to the sales process. 

Desktop Applications

Desktop apps are commonly used for in-house video conferencing. The best video conferencing software will support all major operating systems. 

Call quality and features are usually enhanced with a desktop app. For example, you might not be able to share your screen on a cloud version of a software, but you’d access that feature by downloading the desktop app. 

Mobile Video Conferencing

Mobile video conferencing is crucial for people who need to join calls on the go. Busy professionals can’t always be tied to a desktop or laptop computer. But this type of software allows people to participate from smartphones and tablets.

If you’re using cloud software, you can usually join from a web browser on your mobile device. However, the experience is definitely enhanced by downloading the mobile application from your video conferencing provider. 

Nearly all of the best video conferencing software on the market today will have some mobile conferencing features. 

Meeting Room Systems

Some businesses require a complete meeting room system for video conferences. These solutions require additional hardware, like external cameras, microphones, speakers, and more. 

A meeting room system is typically designed for physical conference rooms. If you’re having a video conference call in an executive board room with a dozen people present, a laptop at the end of the table isn’t going to cut it. 

These really aren’t necessary for home offices or remote work. They’re designed for large spaces and large groups in a single location. 

#1 – BlueJeans — Best For Remote Work

BlueJeans has a wide range of video conferencing options for businesses of all sizes. It’s trusted by global brands like ADP, Facebook, Zillow, Intuit, and National Geographic. 

For small and large businesses alike, BlueJeans can help your organization and employees communicate by providing them with the right tools for remote work.

Depending on your needs, there are actually four different BlueJeans video conferencing products for you to choose from. Here’s a quick explanation of each one:

  • BlueJeans Meetings — Video, audio, and web conferences from any device
  • BlueJeans Rooms — Single-touch audio and video conference rooms
  • BlueJeans Events — Host and stream interactive events for large audiences
  • BlueJeans Gateway — Access Microsoft Teams calls from any meeting room system

BlueJeans was recently acquired by Verizon, so the video call quality is exceptional. You’ll also benefit from features like enterprise-grade security, meeting transcriptions, automated alerts, meeting management tools, analytics, and more. 

Pricing starts at $9.99 per host per month.

The entry-level plan comes with unlimited 1:1 meetings, unlimited group meetings, unlimited meeting lengths, and five hours of recording. You can host video conferences with up to 50 participants on this plan as well. 

Try it free for 7 days.

#2 – Cisco Webex Review — Best For Healthcare

Cisco has been an industry leader in the telecommunications space for 35+ years. So it should come as no surprise to see Cisco Webex rank so high this list. 

In addition to basic video conferencing, Cisco has tools for contact centers, online meetings, cloud calling, online training, team collaboration, and more. But what really stands out is the industry-specific solutions offered from Webex, including video conferencing for healthcare.

As more and more medical practices make the transition to telehealth, Cisco Webex has been growing in popularity. It’s a top solution for practices that need to meet with patients online, make administrative calls, collaborate with care teams, and healthcare IT teams. 

From virtual consultations to training and security, Webex has everything healthcare organizations need for video conferencing. 

Here are some of the highlights of using Cisco Webex:

  • End-to-end security with strong encryption
  • High-quality video and audio calling
  • Virtual training capabilities with recording and on-demand viewing
  • Share your entire screen or just share a single app or document
  • AI powered web assistant
  • Integrations with tools like Slack, G Suite, Salesforce, and more
  • Compatible on web, desktop, mobile, and video systems

For anyone that prioritizes quality and security, Cisco Webex will be a top choice for you to consider. 

Plans start at $13.50 per host per month. Sign up for free to try it out; no credit card required.

#3 – Lifesize Review — The Best Zoom Alternative

Zoom has quickly become a household name over the past year or so. But it’s not for everyone, and lots of businesses are looking elsewhere for a video conferencing solution. 

If you’re searching for a similar setup and feature list, Lifesize will be your best option. 

Lifesize is a cloud video conferencing solution and team collaboration platform that’s compatible with any device. You can use the software to meet with co-workers, clients, employees, and anyone else, from anywhere.

Let’s take a closer look at some of the benefits and highlights of Lifesize:

  • Ultra-high definition and 4k screen sharing
  • Unlimited guest invitations to meetings
  • Large meetings with up to 500 participants
  • Broadcast live events with up to 10,000 viewers
  • Manage users and room settings from a web-based admin console
  • High encryption standards for robust security
  • Interoperability with Slack, Microsoft Teams, Skype, and more

For those of you who need a complete meeting room system, Lifesize has all-in-one conferencing solutions with hardware as well. 

Lifesize is free for up to 10 participants with unlimited meetings. The entry-level plan starts at $12.50 per host per month. This plan comes with SSO support and allows you to host meetings with up to 100 participants. 

#4 – Whereby Review — The Best Simple Video Conferencing Software

Whereby is arguably the simplest video conferencing solution on the market today. There’s no app installation required. Just choose a personalized meeting URL, and participants can access the same link every time.

The software was actually built in Norway, and it’s a popular choice for Europeans. So it’s GDPR compliant and follows some of the strictest data protection and privacy laws globally.

Here’s a quick overview of the features and benefits you’ll get by using Whereby for video conferencing:

  • Live chat and reactions during video calls without interrupting the speaker
  • Rooms are locked by default, so admins can choose who to let in
  • Fit up to 50 participants in a room at the same time
  • Host has control to mute members and end the meeting for everyone
  • Participants can open other tabs and explore websites during a meeting
  • Add company branding and logos to your meeting rooms
  • Integrations with Google Calendar and Outlook Calendar
  • Record meetings that you can download and share
  • YouTube integration for watching videos during a meeting
  • Screen sharing, Google Docs integration, and mobile support

Again, even with all of these great features, Whereby is as simple as it gets. It’s easy for anyone to use and figure out, regardless of their technical skill level.

There’s a free forever plan for personal use that can host small meetings with up to four participants. Paid plans start at just $9.99 per month. 

#5 – RingCentral Review — Best All-in-One Communication Suite

If your business needs more than just video conferencing, look no further than RingCentral. Unlike other software options that accommodate personal use, RingCentral is built specifically for businesses.

They offer an all-in-one communication suite for integrated video meetings, phone calls, team messaging, file sharing, and task management.

The software is trusted by 400,000+ organizations across the globe, making it one of the most popular video conferencing solutions on the market today. 

Let’s take a closer look at some of the features, benefits, and highlights of RingCentral:

  • Enterprise-grade security and a 99.999% uptime SLA
  • Easy to set up, deploy, add new users, and manage teams
  • Works from any device
  • Solutions for small businesses, enterprises, and everything in between
  • Tools for remote work and remote customer service
  • Cloud phone systems and contact centers
  • Solutions for managed service providers

RingCentral even has industry-specific solutions in categories like education, healthcare, retail, financial services, high tech, contact tracing, and more. 

Plans start at $19.99 per user per month. You can try RingCentral for free with a 15-day trial. 

#6 – GlobalMeet by PGI Review — Best For International Video Conferencing

GlobalMeet is another popular business communications platform. As the name implies, the software is built to accommodate international calls. 

They have 160+ points of presence in over 60 different countries. This allows for exceptional call quality, even with participants streaming video calls from different continents. 

Here are some other top reasons why I like and recommend GlobalMeet:

  • They offer hardware solutions for complete video room integrations
  • Join calls on the go through the mobile app
  • Record your meetings and play them any time with cloud recording capability
  • Single-click to join video calls from an intuitive user interface
  • High definition video with simultaneous screen sharing functionality
  • 24/7 customer support via live chat, phone, and email in 12 languages

For organizations with an international presence, whether it be internally or with clients, GlobalMeet by PGI is the clear winner.

There’s a free plan for basic use, and paid plans start at $12 per user per month. 

Summary

What’s the best video conferencing software?

With so many options to consider, naming just one as my top pick isn’t very practical. It all depends on what you’re looking for. 

Regardless of your business size, industry, or video conferencing needs, you can find what you’re looking for using my methodology and recommendations listed in this guide. 

The post Best Video Conferencing Software appeared first on Neil Patel.

Get a Credit Line for Your Business During a Business Contraction

So, you’re finally doing it. You took the plunge and you started your own small business. But there is so much you need! Whether it is renovations for your location or payroll or the ramp-up costs for getting manufacturing started, all of those things need money. You need to get a credit line for your business, even though we’re in the midst of a business contraction.

Because you are not made of money.

But your business is new, so its credit score is not so hot. As a result, you are probably wondering how to finance a business with bad credit.

But let’s step back a little, because you should also be thinking about where to establish business credit.

Fight the Business Contraction and Get a Credit Line For Your Business

Recession Period Financing

The number of United States banks as well as thrifts has been decreasing progressively for a quarter of a century. This is coming from consolidation in the market along with deregulation in the 1990s, lowering obstacles to interstate banking. See: https://www.fundera.com/blog/happened-americas-small-businesses-financial-crisis-six-years-start-crisis-look-back-10-charts 

Assets focused in everlarger banks is problematic for local business owners. Big banks are much less likely to make small loans. Economic downturns indicate banks end up being a lot more mindful with financing. Luckily, business credit does not depend on banks. And it doesn’t matter what happens with COVID-19.

Get a Credit Line for Your Business: What a Credit Line Is

A credit line, or line of credit (LOC), is an arrangement between a borrower and a financial institution or private investor which sets a maximum loan balance that a borrower can access.

A borrower can access funds from their line of credit anytime, so long as they don’t go over the maximum set in the agreement, and as long as they meet any other requirements of the financial institution or investor for example, making on time payments. This is the same whether the economy is going through a business contraction or not.

The Advantages

Credit lines offer many unique benefits to borrowers including convenience. Borrowers can use their line of credit and only pay interest on what they use, unlike loans where they pay interest on the total amount borrowed. Credit lines can be reused, so as you acquire a balance and pay that balance off, you can use that accessible credit again, and again.

Details

Credit lines are revolving accounts similar to credit cards, and compare to other kinds of financing such as installment loans. In many cases, lines of credit are not secured, much the same as credit cards are. There are some credit lines which are secured, and thus easier to qualify for.

Credit lines are the most routinely requested loan type in the business world even though they are preferred, true credit lines are uncommon, and hard to find. Many are also very hard to qualify for, requiring good credit, good time in business, and good financials. But there are other credit cards and lines that few people know about that are available for start-ups, poor credit, as well as if you have absolutely no financials.

Try the SBA During a Business Contraction

A lot of credit line types that most business owners imagine come from conventional banks and traditional banks use SBA loans as their prime loan product for small business owners. This is because SBA guarantees as much as 90% of the loan in the event of a default. These credit lines are the most difficult to qualify for because you must qualify with SBA and the bank.

Get a Credit Line for Your Business with SBA Loans and CAPLines, Even During a Business Contraction

There are two fundamental sorts of SBA loans you can normally get. One form is CAPLines. There are actually 4 types of CAPLines that can work for your small business.

You can also get a lower loan amount more rapidly using the SBA Express program. A lot of these programs offer BOTH loans and revolving lines of credit. 

From the SBA … “CAPLines is the umbrella program under which SBA helps business owners meet short-term and cyclical working capital needs”. Loan amounts are offered up to and including $5 million. Loan qualification prerequisites are the same as with other SBA programs.

Seasonal Line

This one advances against expected inventory and accounts receivables. It was developed in order to help seasonal businesses. Loan or revolving are available. 

Contract Line

This one finances the direct labor and material costs of executing assignable contracts. Loan or revolving types are offered.

Builders Line

This one was made for general contractors or builders constructing or renovating commercial or residential buildings. This line is for finance direct labor-and material costs, where the building project serves as the collateral. Loan or revolving kinds are available.

Working Capital

Borrowers must use the loan proceeds for short term working capital/operating needs. If the proceeds are used to acquire fixed assets, lender must refinance the portion of the line used to acquire the fixed asset into an appropriate term facility no later than 90 days after lender discovers the line was used to finance a fixed asset.

SBA Express

You can get approval for as much as $350,000. Interest rates differ, with SBA enabling banks to charge as high as 6.5% over their base rate. Loans above $25,000 will need collateral.

Approval Details

To get approval you’ll need good personal and business credit. Plus the SBA states you should not have any blemishes on your report. An acceptable bank score requires you have at least $10,000 in your account over the very last 90 days. 

You’ll likewise need a resume showing you have industry experience and a well put together business plan. You will need three years of business and personal tax returns, and your business returns should show a profit. And, you’ll need a recent balance sheet and income statement, therefore showing you have the cash to repay the loan.

Collateral

To get approval you’ll need account receivables, but only if you have them. As for the collateral to counterbalance the risk, usually all business assets will function as collateral, and some personal assets including your home. It’s not unusual to need collateral equivalent to 50% or more of the loan amount. You also need articles of incorporation, business licenses, and contracts with all third parties, and your lease.

Get a Credit Line for Your Business from Private Investors and Alternative Lenders During a Business Contraction

Recession Business Credit Lines Credit SuitePrivate investors and alternative lenders also grant credit lines. These are a lot easier to qualify for than conventional SBA loans. They also call for much less documentation for approval. These alternative SBA credit lines ordinarily demand good personal credit for approval.

Unlike with SBA, many of them don’t demand good bank or business credit approval. Almost all of these types of programs call for two years’ of tax returns. Tax returns have to show a profit. Rates can vary from 7% or greater and loan amounts range from $25,000 into the millions. Loan amounts are generally based upon the revenues and/or profits on tax returns. At times lenders may ask for other financials including a profit and loss statement, balance sheets, and income statements.

Business Contraction Recession Credit Suite

Check out how our reliable process will help your business get the best business credit cards and lines, even during a recession.

Merchant Cash Advances in a Business Contraction

Merchant cash advances have quickly become the most popular way to get financing, in large part because of the effortless qualification process. Businesses with $10,000 in profits can get approval, with the business owner having scores as low as 500. 

Some sources have now even begun to offer credit lines that accompany their loans. You must have at least $10,000 in revenue for approval. You ought to be in business for at minimum one year, however three years is better. Lenders commonly want to see a credit score of 650 or higher for approval.

Loan amounts are ordinarily around $20,000. Lenders frequently do pull your business credit, so you must have some credit already and sometimes lenders will want to see tax returns. 

Rates vary, due to the risk for this program, and there aren’t a lot of funding sources who offer it.

Securities as Collateral for Financing

You can get financing regardless of personal credit if you have some type of stocks or bonds. You can also get approval if you have someone wishing to use their stocks or bonds as collateral for financing. 

Personal credit quality doesn’t matter as there are no consumer credit criteria for approval. You can get approval for as much as 90% of the value of your stocks or bonds. Rates are commonly below 2%, making this one of the lowest rate credit lines you’ll ever see. You can still earn interest as you typically do on your stocks and bonds.

Credit Cards and Lines are Very Similar

Credit cards often offer 0% intro rates for up to two years. This is also extremely valuable for startups in particular. And credit lines let you take out more cash at a much cheaper rate than do cards. These are the main two differences that will affect you between credit cards and credit line. 

Investopedia even says that “lines of credit are potentially useful hybrids of credit cards.”

Both cards and lines are revolving credit. Credit lines are harder to qualify for as card approvals are generally very quick, many times automated, while line require an in-depth underwriting review. Lines usually offer lower rates, per Bankrate card rates average 13% while lines average 4%.

Business Contraction Recession Credit Suite

Check out how our reliable process will help your business get the best business credit cards and lines, even during a recession.

Unsecured Business Credit Cards During a Business Contraction

A lot of these cards report to the consumer credit reporting agencies. They all call for a personal guarantee from you. You can get approval typically for one card max as they discontinue approving you when you have two or more inquiries on your report.

Most credit card companies furnish business credit cards including Capital One, Chase, and American Express. These have rates similar to consumer rates and limits are also similar. 

Some of them report to the consumer reporting agencies, some report to the business bureaus. Approval requirements resemble consumer credit card accounts.

Inquiries

Typically, when you apply for a credit card you put an inquiry on your consumer report. When other lenders see these, they will not approve you for more credit since they have no idea how much other new credit you have recently obtained. 

So they’ll only approve you if you have no more than two inquiries on your report within the most recent six months. Any more will get you declined.

Grab Our Hybrid Credit Line During a Business Contraction

Check out our credit line hybrid. It’s available for all business owners. Get the benefit of 0% rates cards offer, and the cash out capability of a credit line. Get approvals to $150,000. Pay 0% rates for 6 – 18 months, with normal card rates afterwards. No documentation, no tax returns or bank statements are necessary. This program is ideal for startups, high-risk industries, and those who desire low payments. It also works if you don’t want to supply financials.

Our credit line hybrid is a superb choice during this time of economic uncertainty.

With this form of business financing, you work with a lender who concentrates on securing business credit cards. This is a very unusual, very few know about program which few lending sources offer. They can in most cases get you three to five times the approvals that you can get on your own.

This is because they are familiar with the sources to apply for, the order to apply, and can time their applications so the card issuers won’t decline you for the other card inquiries. Individual approvals frequently range from $2,000 – 50,000.

The end result of their services is that you frequently get up to five cards that simulate the credit limits of your highest limit accounts now. Multiple cards create competition, and this means they will raise your limits, generally within 6 months or less of first approval.

Approvals

Approvals can go up to $150,000 per entity such as a corporation. They actually get you three to five business credit cards that report solely to the business credit reporting agencies. This is huge, something most lenders don’t offer or advertise. Not only will you get cash, but you build your business credit as well so in three to four months, you can then use your new company credit to get even more money.

Details

You get credit with no security, assets, or collateral. Lender has no collateral to collect in case of default. Because there is no collateral, and they don’t look or care about your cash flow, the only thing that matters is your personal credit.

With a 650 you will get just personal cards. But with a 680 credit score, you will get both company and personal cards.

Rates

The lender can also get you low introductory rates, usually 0% for 6-18 months. You’ll then pay normal rates after that, typically 5-21% APR with 20-25% APR for cash advances. And they’ll also get you the best cards for points. So this means you get the best rewards.

Like with anything, there are substantial benefits in working with a source who specializes in this area. The results will be far better than if you try to go at it on your own.

Business Contraction Recession Credit Suite

Check out how our reliable process will help your business get the best business credit cards and lines, even during a recession.

Qualifications

You need to have excellent personal credit now, ideally 685 or better scores, the same as with all business credit cards. You shouldn’t have any negative credit on your report to get approval. And you must also have open revolving credit on your consumer reports right now.

Balance/Limit Ratios

They consider your balance/limit ratios on existing revolving accounts. The lower the ratio, the higher the amount of approval. A 30% ratio is a requirement. This looks at overall percentage, and individual percentage on each account.

Credit inquiries are a big factor tying into approval. More than six inquires in six months will be too much. Lenders do not want to see the person is applying for new credit, especially no other revolving accounts.

Guarantors Welcome

Use a guarantor or a credit partner to boost the numbers. Generally these people want a piece of the business in trade for their help. Creditors want to know you’ll pay them back. Most sources will charge 9 to 12% success-based fees. Only pay the fee off what you secure.

Fees

All lenders in this space charge a 9-15% success based fee and you only pay the cost off of what you secure. Bear in mind, you get a number of additional benefits and about three to five times more cash using this program than you can get on your own, which is why there’s a fee, the same as all other lending programs.

You can get approval using a guarantor and you can even use a number of guarantors to get even more money. There are also other cards you can get making use of this very same program but these cards only report to the consumer reporting agencies, not the business reporting agencies. They are consumer credit cards versus business credit cards.

Benefits

They furnish similar benefits including 0% intro annual percentage rates and five times the amount of approval of a single card but they’re a lot easier to qualify for. 

You can get approval with a 650 score and seven inquiries (or fewer) in the most recent six months and you can have a bankruptcy on your credit and other derogatory items. These are a lot easier to get approval for than company credit cards.

With all preceding cards above, you must have good consumer credit in order to get approval but what if your personal credit is not good, and you don’t have a guarantor? 

This is when building company credit makes a ton of sense even when you have good personal credit, setting up your company credit helps you get even more money, and in the absence of a personal guarantee.

Establishing Company Credit During a Business Contraction

Business credit is credit in a business name, in association with the business’s EIN number, and not the owner’s Social Security Number. When carried out properly, you can obtain company credit without any personal credit check and no personal guarantee. This is a thing all other cards above can’t provide.

You can get three types of business credit cards. First is vendor credit, which offers net 30 terms to launch a business credit profile. Then is retail credit, where you will get credit cards with high limits at most shops. 

Next is fleet credit. It’s credit to fuel, service, and maintain business vehicles. And then there’s cash credit, which includes Visa, MasterCard, and American Express cards that you can use anywhere. You can obtain these without any credit check or guarantee. Limits are regularly $5,000 – $10,000 to begin, and can exceed $50,000.

Credit Lines in a Business Contraction: Takeaways

You can get a credit line for your business, if you know where to look. Learn more here and get started toward building company credit, even during a business contraction. The COVID-19 situation will not last forever.

The post Get a Credit Line for Your Business During a Business Contraction appeared first on Credit Suite.

Empower Your Business with 0 Interest Business Credit Cards in a Recession

Get Epic 0 Interest Business Credit Cards in a Recession

Do you know how to get 0 interest business credit cards in a recession? We break down the many choices out there to show you the best corporate credit cards with 0% interest.

Even during the time of the novel coronavirus, it’s still possible to get good business credit cards. You do not have to settle!

Per the SBA, corporate credit card limits are often 10 – 100 times that of personal cards! This means you can get a lot more cash with business credit. 

And this also means you can have personal credit cards at retail stores, and now have a second card at the same shops for your company. And you will not need collateral, cash flow, or financials to get small business credit.

0 Interest Business Credit Cards in a Recession: Benefits

Features vary, so make certain to pick the perk you prefer from this selection of possibilities.

0 Interest Business Credit Cards in a Recession – Pay Nothing!

Blue Business® Plus Credit Card from American Express

Check out the Blue Business® Plus Credit Card from American Express. It has no yearly fee. There is a 0% introductory APR for the initial one year. After that, the APR is a variable 14.74 – 20.74%.

Get double Membership Rewards® points on day to day business purchases like office supplies or client dinners for the first $50,000 spent each year. Get 1 point per dollar afterwards.

You will need great to excellent credit scores to qualify.

Find it here: https://creditcard.americanexpress.com/d/bluebusinessplus-credit-card/ 

American Express® Blue Business Cash Card

Also have a look at the American Express® Blue Business Cash Card. Note: the American Express® Blue Business Cash Card is identical to the Blue Business® Plus Credit Card from American Express. But its rewards are in cash as opposed to points.

Get 2% cash back on all qualified purchases on up to $50,000 per calendar year. Then get 1%.

It has no annual fee. There is a 0% introductory APR for the initial one year. Afterwards, the APR is a variable 14.74 – 20.74%.

You will need great to superb credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/business-bluecash-credit-card/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Outstanding Business Credit Cards with No Annual Fee 

No Yearly Fee/Flat Rate Cash Back

Ink Business Unlimited℠ Credit Card

Take a look at the Ink Business Unlimited℠ Credit Card. Beyond no yearly fee, get an introductory 0% APR for the first twelve months. After that, the APR is a variable 14.74 – 20.74%. 

You can earn unlimited 1.5% Cash Back rewards on every purchase made for your small business. And get $500 bonus cash back after spending $3,000 in the initial three months from account opening. You can redeem your rewards for cash back, gift cards, travel and more via Chase Ultimate Rewards®. You will need exceptional credit to get approval for this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/unlimited 

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Alternatives to 0 Interest Business Credit Cards in a Recession: Dependable Credit Cards for Fair to Poor Credit, Not Calling for a Personal Guarantee

Brex Card for Startups

Look into the Brex Card for Startups. It has no yearly fee.

You will not need to supply your Social Security number to apply. And you will not need to supply a personal guarantee. They will take your EIN. 

However, they do not accept every industry. 

Likewise, there are some industries they will not work with, and others where they want more paperwork. For a list, go here: https://brex.com/legal/prohibited_activities/.

To determine creditworthiness, Brex checks a company’s cash balance, spending patterns, and investors.

You can get 7x points on rideshare. Get 4x on Brex Travel. Also, get triple points on restaurants. And get double points on recurring software payments. Get 1x points on everything else.

You can have poor credit (even a 300 FICO) to qualify.

Find it here: https://brex.com/lp/startups-higher-limits/ 

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Alternatives to 0 Interest Business Credit Cards in a Recession: Irresistible Cards for Jackpot Rewards That Never Expire

Capital One® Spark® Cash Select for Business

Check out the Capital One® Spark® Cash Select for Business. It has no annual fee. You can get 1.5% cash back on every purchase. There is no limit on the cash back you can get. Also earn a one-time $200 cash bonus once you spend $3,000 on purchases in the initial three months. Rewards never expire.

Pay a 0% introductory APR for 9 months. Then pay 14.49% – 22.49% variable APR after that.

You will need great to superb credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash-select/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Terrific Cards for Cash Back

Flat-Rate Rewards

Capital One ® Spark® Cash for Business 

Check out the Capital One® Spark® Cash for Business. It has an introductory $0 yearly fee for the first year. After that, this card costs $95 annually. There is no introductory APR deal. The regular APR is a variable 18.49%.

You can get a $500 one-time cash bonus after spending $4,000 in the first three months from account opening. Get unlimited 2% cash back. Redeem at any time without minimums.

You will need great to excellent credit to qualify.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-cash/ 

Flat-Rate Rewards and No Yearly Fee

Discover it® Business Card

Have a look at the Discover it® Business Card. It has no yearly fee. There is an introductory APR of 0% on purchases for year. After that the regular APR is a variable 14.49 – 22.49%. 

Get unlimited 1.5% cash back on all purchases, with no category restrictions or bonuses. They double the 1.5% Cashback Match™ at the end of the first year. There is no minimal spend requirement.

You can download transactions| easily to Quicken, QuickBooks, and Excel. Keep in mind: you will need good to exceptional credit to get this card.

https://www.discover.com/credit-cards/business/

Bonus Categories

Ink Business Cash℠ Credit Card

Take a look at the Ink Business Cash℠ Credit Card. It has no annual fee. There is a 0% introductory APR for the first one year. Afterwards, the APR is a variable 14.74 – 20.74%. You can get a $500 one-time cash bonus after spending $3,000 in the initial 3 months from account opening.

You can earn 5% cash back on the first $25,000 spent in combined purchases at office supply stores and on net, cable and phone services each account anniversary year. 

Get 2% cash back on the first $25,000 spent in combined purchases at gasoline stations and restaurants each account anniversary year. Earn 1% cash back on all other purchases. There is no limitation to the amount you can get.

You will need superb credit to receive this card.

Find it here: https://creditcards.chase.com/business-credit-cards/ink/cash?iCELL=61GF 

Boosted Cash Back Categories

Bank of America® Business Advantage Cash Rewards MasterCard® credit card

Take a look at the Bank of America® Business Advantage Cash Rewards MasterCard® credit card. Get an 0% introductory APR for the initial 9 billing cycles of the account. After that, the APR is 13.74% – 23.74% variable. There is no yearly fee. You can get a $300 statement credit offer.

Get 3% cash back in the category of your choice. So these are gas stations (default), office supply stores, travel, TV/telecom & wireless, computer services or business consulting services. Get 2% cash back on dining. So this is for the first $50,000 in combined choice category/dining purchases each calendar year. After that get 1% after, with no limits.

You will need excellent credit scores to qualify.

Find it here: https://promo.bankofamerica.com/smallbusinesscards2/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Flexible Financing Credit Cards

The Plum Card® from American Express

Check out the Plum Card® from American Express. It has an introductory yearly fee of $0 for the first year. Afterwards, pay $250 annually.

Get a 1.5% early pay discount cash back bonus when you pay within 10 days. You can take up to 60 days to pay without interest when you pay the minimum due by the payment due date.

You will need excellent to superb credit to qualify.

Find it here: https://creditcard.americanexpress.com/d/the-plum-card-business-charge-card/ 

Check out how our reliable process will help your business get the best business credit cards, even during a recession.

Alternatives to 0 Interest Business Credit Cards in a Recession: Secure Business Credit Cards for Fair CreditBusiness Credit Cards for 0% APR in a Recession Credit Suite

Capital One® Spark® Classic for Business

Take a look at the Capital One® Spark® Classic for Business. It has no annual fee. There is no introductory APR offer. The regular APR is a variable 24.49%. You can earn unlimited 1% cash back on every purchase for your company, without any minimum to redeem.

While this card is within reach if you have average credit, beware of the APR. Yet if you can pay on time, and completely, then it’s a good deal.

Find it here: https://www.capitalone.com/small-business/credit-cards/spark-classic/ 

Alternatives to 0 Interest Business Credit Cards in a Recession: Company Credit Cards for Extravagant Travel Points

Bank of America® Business Advantage Travel Rewards World MasterCard® credit card

For no yearly fee while still getting travel rewards, take a look at this card from Bank of America. It has no annual fee and a 0% introductory APR for purchases during the first 9 billing cycles. Afterwards, its regular APR is 13.74 – 23.74% variable.

You can earn 30,000 bonus points when you make at least $3,000 in net purchases. So this is within 90 days of your account opening. You can redeem these points for a $300 statement credit towards travel purchases.

Earn unlimited 1.5 points for every $1 you spend on all purchases, everywhere, every time. And this is regardless of how much you spend.

Likewise earn 3 points per every dollar spent when you book your travel (car, hotel, airline) through the Bank of America® Travel Center. There is no limit to the number of points you can get and points do not expire.

You will need superb credit to get this one (as in, 700s or better).

Find it here: https://www.bankofamerica.com/smallbusiness/credit-cards/products/travel-rewards-business-credit-card/

Your Best 0 Interest Business Credit Cards in a Recession and More

Your absolute best 0 interest business credit cards in a recession will hinge upon your credit history and scores. Just you can determine which features you want and need, so make sure to do your research. And, as always, make certain to build business credit in the recommended order for the best, fastest benefits.

The post Empower Your Business with 0 Interest Business Credit Cards in a Recession appeared first on Credit Suite.

New comment by ohanar in "Ask HN: Who is hiring? (September 2020)"

ESI Group | Software development engineer | San Diego, CA | Full-time | Onsite preferred post-Covid ESI Group is currently seeking a software development engineer to work in our San Diego office. We are a small team with diverse backgrounds focused on developing desktop software applications in the field of vibro-acoustics simulation. Our clients include …

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