Tag: Amazon

How to Choose The Right Amazon Marketing Agency

Choosing the right Amazon marketing agency can be the difference between becoming a thriving seller on Amazon or one that flops.

Do you know why I say so? 

A pool of more than 2.5 million sellers fights for the attention of Amazon’s customers. Out of this, only 10% generate annual sales of more than $100,000.

Only a few sellers make a great income on the platform. 

Are you a seller struggling to attract buyers on Amazon? Would you like to increase your store’s reach and drive more revenues?

By partnering with a top Amazon marketing agency, you can improve the visibility of your store, reach more buyers, and drive sales.

Below, you’ll find my recommended steps on how to choose a top Amazon marketing company to grow your store business on the platform.

Know Your Goals and Desired Outcomes

A marketing agency won’t re-invent your store on Amazon. 

They’ll work with you to achieve your goals and realize your business outcomes. 

If you, the store owner, fail to define what those goals and outcomes are, how can a marketing agency perform magic and turn you into an overnight success on Amazon?

It doesn’t work that way. 

To help you get started, let’s explore some scenarios when you should hire an Amazon marketing agency. 

Example #1: Rank your products higher in Amazon search

I’ve already mentioned that Amazon has over 2.5 million sellers. 

But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. 

According to Retail Touchpoints, more than 353 million different products for sale on Amazon. 

With so many stores and products, your store basically doesn’t exist unless it ranks well in Amazon’s search. 

Let’s assume you sell belly button rings and someone goes on Amazon to search for it:

This search term alone produced over 96 different products on Amazon’s first search results page that included about 12 stores.

What if your store isn’t one of them?

Your goal should be to improve Amazon SEO. 

The higher your rankings, the more visibility you have with Amazon’s customers. And more visibility equals more sales. 

As you see in the screenshot above, an excellent way to achieve this is to ensure your store and product descriptions are optimized with relevant keywords. 

Is this why you’re looking for an Amazon marketing agency?

Then, consider one with a battle-tested SEO-driven content marketing program, as both store and product descriptions are forms of well-targeted content creation.

Example #2: Promote your Amazon products on Amazon

Let’s keep using our belly button ring example. 

This time, assume you’ve optimized your store and product descriptions, adhering to all Amazon SEO requirements.

Despite this, it’s possible to still have other sellers with similar products on Amazon rank higher than you. You can expect this because Amazon has several ranking factors.

For instance, see the first product listed for the belly button ring we searched earlier:

This product was promoted to the very first position on Amazon search results page. The store spent money to get their ad to the top of the list. It’s pay to play. 

That’s why it has a “Sponsored” label. 

This scenario shows that you can promote your products on Amazon to reach targeted buyers based on different criteria like search terms, locations, age range, etc. 

If this is your goal, the outcome would be to skip the queue and reach potential buyers on Amazon. 

Amazon has an entire ad network that you can now access. Like any ad network, it requires a ton of setup and lots of ongoing attention if you want to make a decent profit.

An Amazon marketing agency is ideal for this type of work. You already have your store and products, you just want an experienced team to run your ads for you.

Will an agency add to your total costs instead of running the ads yourself? Yes. But the ads will also perform a lot better. The agency will easily pay for itself.

So if you have either of these two goals, I highly recommend working with an Amazon marketing agency.

So, what characteristics should you look out for when choosing one?

6 Characteristics That Make a Great Amazon Marketing Agency 

Below are six characteristics you’ll find in exceptional Amazon marketing agencies. 

1. Demonstrated knowledge of the Amazon marketplace

Marketing your store and products on Amazon has its best practices. 

It also has its dos and don’ts. 

To determine if an Amazon marketing agency knows and puts them into practice, check if they have practical knowledge of how the Amazon marketplace works. 

Exceptional Amazon agencies share these best practices in the form of how-to guides and training resources, showing how to drive more sales on Amazon: 

2. A team of experts 

Marketing, on its own, won’t do all the heavy lifting required to turn your Amazon store into a thriving business. 

Other essential things like proper store setup, products’ listing optimization, brand-specific creatives, PPC management, and others must go into the equation. 

And you won’t achieve all that with a one-person team. 

Hence, a characteristic of great Amazon marketing agencies is that they work with a diverse team of experts.

3. A process for implementing their core service 

In the agency world, a battle-tested process makes all the difference. It’s the only way to deliver reliable results with new clients.

Without a solid process, working with an agency is like rolling the dice. Sometimes it works, sometimes… it doesn’t. 

Successful agencies will customize processes based on your unique needs but they should have a solid core with a proven track record. 

For my team at Neil Patel Digital, we’ve developed a comprehensive program to help Amazon sellers drive traffic to their stores and product pages.

4. An impressive clients’ portfolio

Before you choose an agency, it’s important to examine who they’ve worked with in the past. 

You’ll find this in their clients’ portfolio. 

This is also a critical characteristic to check for, as it gives you a sense of the type of companies the agency typically works with. 

Great Amazon marketing agencies take it one step by having an impressive portfolio of clients.

5. Great company culture

When choosing an agency, most people omit the company culture of an agency they want to partner with.  

You shouldn’t!

Working with an Amazon marketing agency is usually a long-term partnership. If your beliefs are not aligned, you face the possibility of running into problems in the future. 

To avoid this, choose an agency with a great company culture with similar values as your own.

6. Customer testimonials

Before you choose an Amazon marketing agency, take a moment to look out for testimonials they’ve received from past and present clients. 

This gives you an idea of what people think and feel about their services. It also helps you to see if what the agency offers is worth the fee.

How to Work With an Amazon Marketing Agency

Working with an Amazon marketing agency follows a series of steps. And you should adhere to them to ensure a smooth partnership.  

For great agencies, expect go through the following steps: 

1. You’ll fill an inquiry form

When you visit the agency’s website, the first step is to fill their inquiry or contact form. 

There’s usually forms for basic information about your business.

It’s also the first opportunity to share what your needs are and how you want them to help you.

For any well-run agency, you should hear back from them within 24 hours. If it takes longer than that, proceed with caution.

2. Discovery session

Experienced Amazon marketing agencies will want to do a one-on-one consultation session.

You should expect this, as it gives you the opportunity to share your needs and talk directly with a marketing expert.

3. Research and strategic recommendations

No two business cases are 100% identical.  

Great agencies take what you share with them from the first call and perform in depth research to come up with recommendations unique to your Amazon store.

Usually, a second call will get scheduled to go through everything. 

4. A Proposal and contract 

By going through the recommendations delivered to you by an agency, you’ll gain more clarity if working with them is a good fit. 

Right after this, you’ll usually receive a proposal and contract that sets the terms for working together. 

5. Official client onboarding

Project management plays a very essential role when working with an Amazon marketing agency. 

To ensure both parties have an understanding of who does what and when, excellent agencies would take you through an official client onboarding process.

Over this process, you’ll get to know who is your account manager (the expert overseeing your project) and get a full scope of the project, deliverables, and timelines.

How to Find The Right Amazon Marketing Agency For You

So far, I’ve walked you through the characteristics and steps to working with an Amazon marketing agency. 

But one question remains, how do you find an agency that is right for you?

The first step is to always know your goals. 

The next step is to choose an agency with expertise in the area you need help with. 

To help you, we profiled the top Amazon marketing companies and what they excel most at. 

The 5 Top Amazon Marketing Agencies 

#1 Neil Patel Digital — Best for Store and Product Content Marketing 

With SEO-driven content marketing, you can score higher Amazon SEO points by optimizing your store and product descriptions. 

In turn, your store and products will become more discoverable with higher rankings when potential customers search on Amazon, as you saw in the example above.

It’s been ages since you could get away with one good photo and a basic product description. These days, you need a host of professional photos, videos, optimized descriptions and titles, comparison tables, FAQs, and detailed descriptions that address every objection in the market.

This is a core part of the offering at Neil Patel Digital:

Companies from across the world, from startups to enterprise brands, trust Neil Patel Digital.

#2 Thrive Agency — Best for Amazon PPC

When potential buyers research products or services on Amazon, a whopping 64% of them don’t click beyond the 1st three results. 

To get your store and products in those top positions, you may need to use sponsored posts on Amazon. 

Another name for this is Amazon PPC. 

Thrive Agency is a company with over a decade of experience in this area:

This company has over 150 five-star reviews across Google, Facebook, and Clutch with Amazon-specific case studies.

#3 Vertical Rail — Best for Amazon Account Management

Your Amazon store account health, product deactivations, shipping performance, intellectual property violations, and several others have a direct impact on how well your marketing performs on Amazon. 

Vertical Rail is the agency I recommend to ensure you’re 100% compliant on Amazon and reach your marketing goals:

This agency has great case studies on how to run your Amazon store more efficiently.

#4 Voice SEO – Best for Amazon Echo and Voice Search Optimization 

In the US, more than 111 million people used a voice-assisted device. And two-thirds of consumers with voice-enabled devices said they considered using them to place orders. 

This trend could be the next big marketing opportunity. And with big marketing opportunities like this, you can make a bundle if you get in early. 

Voice SEO is the agency you can turn to for this: 

TopSEOs, an agency ranking domain, ranked Voice SEO as its number one company for voice search optimization, and they have accreditations to demonstrate their expertise.

#5 Voy Media – Best for Amazon Social Media Marketing

Most successful Amazon sellers turn to social media to engage their target audience with the ultimate goal of driving traffic to their store and product pages. 

If you want to take advantage of social media to drive sales for your Amazon store, Voy Media is great for that: 

This agency combines strategy and creativity to help Amazon sellers drive sales on Amazon via various social media platforms.

Do You Really Need to Hire An Amazon Marketing Agency?

Yes, and I’ll tell you why. 

To give your business a chance, standout from the crowd, and get found on Amazon when potential customers search for things you sell, you’ll need marketing. 

And that’s where hiring an Amazon marketing agency comes in.

Whether you want higher rankings or want to run profitable Amazon PPC ads, get an expert that knows what they’re doing. There’s too much competition on Amazon to do it all yourself.

The post How to Choose The Right Amazon Marketing Agency appeared first on Neil Patel.

The 5 Best Amazon Marketing Companies of 2020

Amazon continues to dominate as the world’s largest e-commerce site. 

They already have an existing pool of active users and billions in revenue to plug your store into and start making sales. 

But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. 

So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found?

You need excellent marketing strategies unique to Amazon’s marketplace.  

And that’s where the top Amazon marketing companies come in. 

From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust? 

You’ll find the answer to that question and more in this guide. 

The 5 Top Amazon Marketing Companies in The World 

  1. Neil Patel Digital – Best for Store & Product Content Marketing
  2. Thrive Agency – Best for Amazon PPC
  3. Vertical Rail  – Best for Amazon Account Management
  4. Voice SEO – Best for Amazon Echo and Voice Search Optimization 
  5. Voy Media – Best for Amazon Social Media Marketing

No doubt, there are hundreds, if not thousands of Amazon marketing companies. A quick search on Google, and you’ll come back more confused than when you started your search. 

And online, you’ll find dozens of domains, listing digital marketing companies and consultants on their ranks of top Amazon marketing agencies. 

The only problem? 

Most of these ranked agencies offer the same services or only have Amazon marketing as one of their numerous services. 

Marketing that generates sales on Amazon is highly competitive. Hence, it’s best to avoid marketing generalists who do everything under the sun for a buck when marketing on Amazon. 

My recommendation?

Work with a marketing company with deep expertise in Amazon, and they’ll help you to grow your store on the Amazon platform. 

To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. 

#1 Neil Patel Digital — Best for Store and Products’ Content Marketing 

About 23% of global shoppers said they first visit Amazon when they lack shopping inspiration. And for general online shoppers, 89% of them said they preferred Amazon to other e-commerce sites. 

Do you know what this means? 

It means that if your store and products are excellently optimized for the internet and Amazon’s search engines, they’ll find you when they make this research. 

No doubt, a lot goes into the mix of getting your store and products to rank highly on the web and Amazon. But, content is still the king of the web, and that includes on Amazon. 

With exceptional, SEO-driven content marketing, you can steer clear of the competition and help shoppers to find your store and products when they jump online to shop. 

Content can make your store and products discoverable to drive targeted traffic. It can also help to engage prospects until they hit your checkout button on Amazon. 

Neil Patel Digital’s specialty and core thinking is developing content marketing strategies that are both discoverable and engaging:

And don’t take my word for it. 

Companies around the world, including those who sell on Amazon, turn to Neil Patel Digital and love us for our expertise in using content to drive sales.

We regularly do audience and keyword research, store optimization, and product descriptions that align with search queries on Amazon.

And at Neil Patel Digital, we have a battle-tested SEO program to drive effective and engaging content marketing campaigns for Amazon sellers.

Finally, Neil Patel Digital is one of the few marketing companies with positive ratings on countless independent review sites: 

#2 Thrive Agency — Best for Amazon PPC

Only 3% of online shoppers who search for goods and services on Amazon go on to shop elsewhere. 

That is, when shoppers start on Amazon, they end up buying from a seller on Amazon. 

But when these buyers search things on Amazon, 70% of them don’t go past the first page and a whopping 64% click on the 1st three results. 

In other words, if you sell a competitive product, not only must your store be on Amazon’s top search results’ page to get found, you must also make the very top spots. 

For this, you need to invest in Amazon PPC. 

And the company that comes highly recommended is Thrive Agency: 

Thrive Agency has been helping Amazon sellers drive sales via PPC management since its existence in 2005 and have grown into a household name with offices in 25 locations in the US. 

This company has over 150 five-star reviews across Google, Facebook, and Clutch. 

Thrive Agency’s work and expertise in Amazon PPC is among the services that has earned them numerous awards from reputable domains, and they equally have Amazon-specific case studies.

#3 Vertical Rail — Best for Amazon Account Management

How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term. 

And a lot go into the equation of managing an Amazon store to transform it into a thriving business.

For example, account health, shipping performance, product deactivation, intellectual property violations, and several others all have an impact on how you market your store and products on Amazon. 

Hence, to ensure 100% compliance, most sellers turn to seasoned Amazon account management services. 

And one company you can trust in this area is Vertical Rail: 

Vertical Rail also consults for sellers that prefer to keep the management of their Amazon accounts in-house. 

For this, they provide consulting services such as Amazon store setup, product listings, Buy Box strategy, ongoing staff training, and others to help you market your store on Amazon more effectively. 

They have numerous Amazon-specific case studies to show their for their work: 

#4 Voice SEO – Best for Amazon Echo and Voice Search Optimization 

Worldwide, the use of voice-enabled technology for shopping is growing rapidly. 

In the US, for example, over 111 million people used voice-assisted devices in 2019. 

And one of the most-used devices is the Amazon Echo. 

In short, over 65% of brands project voice ordering would play a critical role in future marketing and sales strategies. Also, two-thirds of consumers with a voice-enabled device said they consider using their voice devices to place orders. 

What do these trends show? 

If you properly optimize your Amazon store and product listings for Amazon Echo and voice search generally, you’ll boost your marketing efforts. 

And one company focused on helping Amazon sellers on this front is Voice SEO:

Voice SEO offers a full-fledged voice and Alexa search optimization services, including coverage for Apple’s Siri and the Google Assistant. 

TopSEOs, a reputable ranking domain, ranks Voice SEO as the number one marketing company for voice search optimization. 

Voice SEO is a California-based marketing company with a transparent pricing model, which starts at $3,000 monthly. 

And this company has earned relevant awards and accreditations to show for their commitment to excellence

#5 Voy Media – Best for Amazon Social Media Marketing

With this amount of addiction to social media, it’s safe to assume that when people aren’t shopping for new items on Amazon, you could find them on one social media platform. 

If you do a great marketing job on a social platform your target audience frequents, you can engage and drive them to your Amazon store and product listings. 

Most successful Amazon sellers leverage social media to drive growth. 

And one marketing company exceptional at helping Amazon sellers take advantage of social media to drive sales is Voy Media:

Not only is Voy Media a top Facebook marketing company for e-commerce brands and Amazon sellers, but their Amazon marketing services extends to Instagram, Twitter, Snapchat, and others. 

Voy Media combines strategy and high-level creative deployments to help Amazon sellers drive sales via social media. 

And they have dozens of impressive case studies in their portfolio.

5 Characteristics That Make a Great Amazon Marketing Company

No Amazon marketing company becomes great overnight. Even in rare exceptions where one does, there are characteristics that show they know their onions. 

Let’s explore some of such characteristics below. 

1. They Know the Amazon Platform In-side Out

Most marketing companies will claim their generic digital marketing services apply to the Amazon ecosystem automatically. 

That’s not 100% correct. 

Marketing on Amazon has its best practices, dos and don’ts. Hence, a characteristic of exceptional Amazon marketing companies is a practical, in-side out knowledge of the platform. 

To can check for this trait, see if the company has guides or training resources, teaching how to increase sales on Amazon: 

2. A process for implementing their core service 

This characteristic of the best Amazon marketing agencies has two dimensions. 

First, it’s a reminder that the top agencies have a core Amazon marketing service. And that they have developed tested programs for implementing this service. 

3. A diverse team of experts 

Successful Amazon store and products’ marketing campaigns start from proper store setup, optimization and products listings to descriptions development of brand-specific creatives, and others. 

It also depends on knowing what PPC keywords to bid on and how to optimize your pricing strategy to outrank competitors with positive ROI to show. 

All the above hardly works with a one-man team. 

Hence, a characteristic you’ll find with exceptional Amazon marketing companies is a team of diverse experts: 

4. Impressive clients’ portfolio

Scrolling the website of any marketing company is something we do on default before we even consider talking to them. 

And I highly recommend this, as that’s an excellent way to see who they have produced results for. 

But when it comes to Amazon marketing companies, you can confirm if they belong in the top league by checking if they have an impressive clients’ portfolio:  

5. Real customer testimonials

Next to an impressive portfolio of clients, real testimonials by past and existing customers is a characteristic of exceptional Amazon marketing companies. 

You should look out for this, as it gives you a sense of what customers they’ve served think of their services.

What To Expect From a Great Amazon Marketing Company 

Top Amazon marketing companies exist first to help sellers score positive ROI on the platform. 

As I’ve shown you so far, the seller competition is sky-high on Amazon. And with more adoption of the platform by consumers and sellers alike, there’s no sign of this slowing down soon. 

With a top Amazon marketing company, you can navigate this growing competition, reach customers when it matters, and grow a profitable business on the e-commerce site.  

To partner with one, some steps you’ll likely follow are: 

1. Filling an inquiry form

Filling an inquiry form is the first step to partnering with a top Amazon marketing company. 

As I said earlier, exceptional Amazon marketing brands are there to help you drive more sales. But to help your store generate more sales on Amazon, you’ll need to share your unique challenges and needs via the inquiry or contact form on their site.

2. A discovery session

An inquiry form usually only scratches the surface on your needs or how a marketing company can help you. 

Expect an experienced Amazon marketing company to invite you to a discovery session where you’ll share more insights into your needs and challenges over a one-on-one call with an expert.  

3. Strategic recommendations

A discovery session allows an expert at a top Amazon marketing company to get a more insightful grasp of your challenges and needs. 

After this call, most will assign tasks to relevant members on their team to perform in-depth research, using what you shared with them. 

Strategic recommendations customized to your needs, as it concerns driving more sales on Amazon with marketing is usually the outcome of conducting in-depth research based on what you’ve shared with a top Amazon marketing company up to this point. 

So expect this.

4. A Proposal and contract 

Top Amazon marketing companies usually hop on a call to discuss and clarify findings from their research and strategic recommendations. 

In some cases, you’ll receive this as a document via email.

And if conversations with you and a top Amazon marketing is positive up to this point, expect to receive a proposal and contract to work together.

Conclusion: Is Partnering with a Top Amazon Marketing Company Worth it?

Yes. 

Amazon’s growth is steadily on the rise. 

Not only is Amazon the world’s largest e-commerce marketplace for sellers with but it is miles ahead of its closest rival, Walmart. 

Millions of sellers are flocking to Amazon for a bite of the billions the platform generates. And this scenario explains why selling on Amazon is so competitive. 

For instance, only 200,000 (about 0.08%) on Amazon manage to cross the $100,000 revenue mark. 

To give yourself a chance of succeeding on Amazon, partnering with a top Amazon marketing company is a no-brainer, as there’s more that meets the eye in driving sales on Amazon. 

And you won’t go wrong, choosing from any of the top five companies I profiled above. Or, start by going through this detailed marketing training I created for Amazon sellers.

The post The 5 Best Amazon Marketing Companies of 2020 appeared first on Neil Patel.

Profit from Amazon Prime Day Sales and More –10 Brilliant Business Tips of the Week

The Hottest and Most Brilliant Business Tips for YOU – Turn a Great Profit from Amazon Prime Day Sales and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! It’s that time of year – so we’re here to help you get Amazon Prime Day sales, and even more!

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!

#10. Closing Up Shop the Right Way

Our first jaw-dropping tip is all about something that’s a little bit negative. That is, it covers how to close a business and remain in compliance. And while your business will succeed (we certainly hope it will, and are here to help!), you’ll undoubtedly know some entrepreneurs who aren’t quite so lucky. So maybe pass this tip along to them, okay?

Because we know you’re going to be all right.

Score.org says it’s more than just shutting your doors one last time.

Wait, There Are Forms to Fill Out?

Now, do you remember when you got a license with your Secretary of State? It’s almost the same thing in reverse. That is, any business on its way out must file articles of dissolution. This is vital, as otherwise the state still thinks you’re in business. And that means they might come after you for fees in the future.

Similar to this is the advice to file an application of withdrawal. This is only for companies doing business in a state in which they’re not based. Similar to the articles of dissolution, you take this measure to avoid future fee assessments.

Therefore, if your business is in, say, New Hampshire, then you would probably need to file an application of withdrawal in neighboring Massachusetts. You may need to do the same for Maine and Vermont, too.

Note: for online sales, ask your Secretary of State and make sure you don’t miss any forms you may need to fill out for sales out of state and maybe even around the world.

Dot those I’s and cross those T’s!

#9. Advice for Managers Just Hatched

The next awesome tip is about how first-time managers can be best prepared. Succeed As Your Own Boss notes there is a major paradigm shift that goes on when you become a manager for the first time.

First-time managers are suddenly responsible for other people. And that can be daunting at first.

Perhaps our fave tip was to get your act in gear – and clean it up. As in, you’re setting expectations from the first moment of every day. So if you’re habitually late, then the time to cut that out is yesterday.

Of course this involves all sorts of other ways to behave professionally. It means not favoring people. And it also means getting off the office gossip train. 

Get to Know Your Team

We also loved this tip. Your team is – shocking, we know! – composed of actual human-type people. This means they have ambitions and fears and weaknesses and strengths. They have histories and quirks and they just might have hidden talents. So don’t shut your door. Make sure you spend time getting to know them as more than just the people who help you get stuff done.

Amazon Prime Day 2019 Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Amazon Prime Day sales can be yours.

#8. Your Brand Has its Own Personality – What’s Yours?

Our following life-changing tip concerns how to influence buyers with the power of your brand personality. Buzz Sumo tells us it goes past brand voice. Although to our eyes, the brand voice seems to be a large part of it.

What Does it Mean for a Brand to Have a Personality?

It goes beyond how you speak and write. It also has to do with aligning your words to your deeds. And it means your brand has values. 

How so?

Have you been noticing various brands getting political? It doesn’t has to be big and in-your-face. Sometimes it’s as simple as teaching a trans son how to shave. Or it can be how REI actually closes its doors on Black Friday – because they’re all about getting people outside. 

This isn’t about CEOs making gaffes and turning off a big percentage of their customer base. Well, not really. It’s more about how your brand shows empathy for your customers and prospects. 

So if you own a salon, it could be about how anyone can be beautiful. Own a long haul trucking company? It could be all about love for the open road. So do a little thinking about what your brand can really mean. You might find you connect even better with your prospects and customers.

And that’s exactly what you want to be doing.

#7. Sell to the BIG Bosses

For our next sensational tip, we looked at how to sell to executives. Sales Hacker has all the details. 

Our favorite tip was shamelessly stolen from Apple. That is, keep your presentations at or under 10 minutes. Yeah, really? Apparently it’s supported by neuroscience! But no matter what, we all know we’ve got shorter attention spans these days.

You know, squirrels.

So keep it short and sweet. Your audience has very little time! So you have got to respect their time, and their schedules. If you don’t, then you’ve just shot your presentation in the foot.

Don’t do that.

#6. Reach for the Sales Stars

This tip is so cool, and it works! Success Harbor notes there are ten great sales tactics that work. So get ready to increase your sales.

Our fave tactic is to consider branching out to new and different demographic groups. How so?

Let’s say your demographic is small, or it’s shrinking. If you’ve ever sold dial-up modems or tape recorders, then you know this all too well. So as you watch your demographic shifting, you’ll need to shift, too.

But the bottom line is: this entire article is fantastic and we highly recommend reading the whole thing.

After all, you want to sell more, right? Otherwise, er, what’s the point?

#5. Time to Get Some Amazing Amazon Prime Day Sales 

Grab this mind-blowing tip while it’s hot! 

It’s July, and you know what that means! Amazon’s annual event is just around the corner. So here’s how to get coveted Amazon Prime Day sales. Small Biz Trends says this amazing event is in its fourth year. And last year, merchants raked in a cool billion in sales! During just that one event.

So according to the source itself, Amazon Prime Day sales are on July 15 and 16,  2019. Yes, the ‘day’ is now two days long. You’ve got the chance to get twice as many Amazon Prime Day Sales!

So, what are you waiting for?

Prepare and Prepare, and then Prepare Some More – Did We Mention You Need to Prepare?

Getting ready for Amazon Prime Day sales isn’t just about tossing an ad out there. It’s about things like getting your inventory ready, and making sure you’ve got the right kind of selling account.

Our favorite tip was one we feel a lot of entrepreneurs might overlook. And that is to set aside a larger budget for keyword advertising. Price per click is bound to go up now – everyone wants in on Amazon Prime Day sales! So a bit of getting ready for Prime is just to abide by that old adage – you’ve got to spend money to make money.

And by the way, if your company doesn’t sell on Amazon, you can still take advantage of Amazon Prime Day sales as a buyer.  And be sure to use an Amazon business credit card! They report to both Dun & Bradstreet and Equifax. And we just so happen to offer them through our Business Finance Suite.

Amazon Prime Day 2019 Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Amazon Prime Day sales can be yours.

#4. When Can We See Each Other?

Check out this spectacular tip, all about scheduling software. Join Home Base tells us there are seven terrific players in this space (as of the writing of this blog post). 

Consider how your schedule is put together. Does an assistant help you? Do you do it on your own? Either way, it can be kind of time-consuming. Not to mention all the back and forth.

Tuesday? No, wait, that’s when I take the kids to soccer. Friday? Nope, it’s the sabbath. Monday? I’m booked solid.

You get the idea. So with scheduling software, the back and forth is virtually gone. Customers and prospects just choose the time and date they want and that’s that. And if they change their minds, or something comes up, no problem! With scheduling software, they can just fix the issue on their own and, for the most part, you don’t have to be a part of it at all.

Whew!

#3. Online? Make Your Home-Based Business Stand Out There, Too

It’s not your imagination: this winning tip can turn your home-based business into something to be reckoned with online. The Self Employed has the details. Some of this may be familiar. But it certainly bears repeating.

A Pro Website is a MustAmazon Prime Day Sales Credit Suite

We love this tip because we tell new business owners to do this. All. The. Time.

A professional website makes a difference when it comes to credibility and sales. These days, there really is no excuse to not have a pro website. Seriously. Go to Upwork or Fiverr and get help with design and you can be up and running in no time.

And a non-professional website? It’ll cost you in sales. Would you want to do business with someone who couldn’t even be bothered to make their website user-friendly?

And don’t get us started on businesses with no online presence. Don’t. Just, don’t be that business.

#2. The Change in Your Couch Cushions Just Won’t Cut it Anymore

Our second to last unbeatable tip can give you a new perspective on how to smartly finance your startup. Young Upstarts notes there are some great, outside-the-box ways to fund a startup company. We also recommend grants and crowdfunding. And there’s a special place in our hearts for angel investors and venture capitalists. Plus, of course we think business lines of credit and microfinance are fab.

But Forex trading? Seriously?

What an interesting idea! Foreign currency trading isn’t for everyone. And, it should go without saying, you need a reputable, licensed broker. But it can all be done online. And, once you get good at it, it can be truly help you raise the capital you need to start and run a business. 

Pretty cool, eh?

#1. Follow Up and Follow Through

We saved the best for last. For our favorite remarkable tip, we focused on terrific emails you can write to follow up – and get results! Sumo says there’s an art and a science to following up. And you absolutely should follow up – you can raise response rates that way!

Consider this – how busy are you? How busy are all of us these days? If you’re like your intrepid blog writer, then you barely have 2 free minutes to rub together. And you see tons of content all the time. As in, blog posts, music, newspapers, videos, heck, even billboards. Messaging is everywhere!

So things fall through the cracks. Following up gets your product or service back to the top of your prospect’s inbox. And it gives you a chance to be personable. It even gives you an opportunity to address concerns and objections.

We highly recommend checking out this article in its entirety. Yes, it’s that good.

So which one of our brilliant business tips was your favorite? And which one will you be implementing now? 

Amazon Prime Day 2019 Credit Suite

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Amazon Prime Day sales can be yours.

The post Profit from Amazon Prime Day Sales and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.