An adventurous and missing cat taking shelter in a car at a North Carolina junkyard was rescued from the vehicle just moments before it was crushed.
According to a Facebook post from Brother Wolf Animal Rescue, an employee at the junkyard was removing the car’s battery “just moments” before it was sent to be crushed.
The rescue said that Lily the cat took a “blind leap of faith” into the junkyard worker’s arms.
“As he popped open the hood, a bundle of fur jumped out and took a blind leap of faith into his arms,” Brother Wolf Animal Rescue said. “She looked at him with soft eyes, thanking him with slow blinks and soft purrs. It was almost like she knew that her life had been saved.”
The employee kept the cat bundled up inside his jacket for the rest of his shift.
“With no shelters nearby and no idea how to help his new feline friend, he reached out to Brother Wolf, where his girlfriend works, to try and find the cat’s family,” the rescue said.
The shelter said that shortly after Lily was saved, the rescuer received a call that a man was “frantically searching” for his lost cast.
Lily’s father said that despite the cat’s tiny size, she had an “adventurous spirit.”
“We reached out to Lily’s caretaker, who was so thrilled to hear that his closest companion was safe and sound. We learned from him that, despite her small size, Lily had an adventurous spirit like no other,” the shelter said.
“In fact, her favorite activity is going for a ride with her dad, whether that be in his car or his motorcycle – she even has her own helmet!,” they said.
The shelter offered to return Lily to her owner, vaccinated, microchipped, and spayed at no cost. He gladly accepted the offer.
“Thank you for supporting the animals who need us, no matter the wild rides they take to find their way to Brother Wolf,” the shelter said. “Together, we save lives!”
Lily and her owner were reunited and very happy to see each other.
“She melted into his arms as his eyes filled with tears of joy,” the shelter.
Women directors were seen as a “risk” prior to the success of the “Barbie” movie, according to Academy Award-winning actress Jodie Foster. Speaking with Variety on Friday, Foster praised the $1.4 billion success of the blockbuster film, claiming that this was “new” for female directors. “I’ve had the beauty of being able to be in … Continue reading Jodie Foster claims before 'Barbie,' women directors were a 'risk' in Hollywood
More than an hour before the Dodgers game started on Friday night, there was a strong police presence inside and outside the stadium.
The response from law enforcement came after several weeks of outrage leading up to the team’s 10th annual Pride Night at Dodger Stadium. The Sisters of Perpetual Indulgence receive a Community Hero Award well before the first pitch of the game was thrown, and long before most of the fans made it to their seats.
The people who did make it inside the stadium in time to witness the pre-game ceremony seemed to have a mixed reaction to the satirical LGBTQ+. But, some of the attendees appeared to applaud as members of the Sisters of Perpetual Indulgence waived when they were announced to the small crowd.
“The Dodgers community hero award goes to an organization reaching the LGBTQ+ community, the Sisters of Perpetual Indulgence, LA chapter,” stadium announcer Todd Leitz said. “Please join us in recognizing the Sisters of Perpetual Indulgence for their outstanding service to the LGBTQ+ community.”
Sister Dominia and Sister Unity were on the field to accept the award on behalf of their entire group.
Last month, three-time Cy Young Award winner Clayton Kershaw announced that the team will relaunch its Christian Faith and Family Day. The veteran pitcher said it was in response to the organization’s decision to honor the Sisters of Perpetual Indulgence.
“I think we were always going to do Christian Faith Day this year, but I think the timing of our announcement was sped up,” Kershaw told the Los Angeles Times on Monday. “Picking a date and doing those different things was part of it as well. Yes, it was in response to the highlighting of the Sisters of Perpetual Indulgence [by the Dodgers].”
After initially removing the group from its Pride Night event, the Dodgers reinvited the Sisters of Perpetual Indulgence and issued an apology.
“After much thoughtful feedback from our diverse communities, honest conversations within the Los Angeles Dodgers organization and generous discussions with the Sisters of Perpetual Indulgence, the Los Angeles Dodgers would like to offer our sincerest apologies to the Sisters of Perpetual Indulgence, members of the LGBTQ+ community and their friends and families,” the Dodgers said.
Several hours before the first pitch was thrown at the Los Angeles Dodgers’ Pride Night, a large group of protesters gathered outside the stadium.
Catholics for Catholics, a group based in Phoenix, organized what it described as “a prayerful procession” in a parking lot outside Dodger Stadium.
Fox News’ Larry Fink was on scene several hours before the start of the game and captured video of thousands of protestors outside Dodger Stadium praying and holding flags and signs. Many of the demonstrators also wore red clothing in honor of the sacred heart.
The procession lasted a couple of hours before the protesters made it to Vin Scully Avenue. Around the time the Sisters of Perpetual Indulgence were being honored on the field, the group appeared to block one of the entrances to Dodger Stadium.
Over the past couple of years, some athletes have expressed their opposition to the Pride Nights. Several Tampa Bay Rays players declined to wear Pride-themed jerseys, citing their Christian faith.
In May, Toronto Blue Jays pitcher Anthony Bass issued an apology for supporting for anti-LGBTQ+ boycotts of Target and Bud Light.
Treasury Secretary Janet Yellen will be out of the country this week as the U.S. is expected to hit its debt limit on Thursday.
The secretary is set to meet with China’s Vice Premier Liu He Wednesday in Switzerland to discuss macroeconomic developments and other economic issues. It will mark the first in-person meeting between the leaders and follows three virtual meetings, according to the Treasury Department.
On Friday, Yellen warned that unless Congress takes swift action, the government could be unable to pay its bills as early as June.
The debt ceiling is the legal limit on the total amount of debt that the federal government can borrow on behalf of the public, including Social Security and Medicare benefits, military salaries and tax refunds.
In a letter addressed to the big four congressional leaders, Yellen said the Treasury Department will begin deploying so-called “extraordinary measures” to prevent the U.S. from defaulting on its obligation.
The emergency moves should give Congress until at least early June to raise or suspend the country’s current $31.4 trillion borrowing limit, she added.
“Failure to meet the government’s obligations would cause irreparable harm to the U.S. economy, the livelihoods of all Americans, and global financial stability,” Yellen said. “I respectfully urge Congress to act promptly to protect the full faith and credit of the United States.”
Mickey Joseph, who served as an interim head football coach for Nebraska this season, was arrested on Wednesday afternoon for strangulation and third-degree domestic assault charges, police said.
Joseph was taken into custody after officers responded to a domestic disturbance at around 2 p.m. local time, the Lincoln Police Department said in a statement on social media.
After officers concluded their investigation, police said he was arrested on the charges.
Joseph had been Nebraska’s interim head coach for most of this season up until the university hired Matt Rhule as their head coach.
“I was made aware of the charges against Coach Joseph and given the nature of the allegations and based on University policy he has been placed on administrative leave,” Nebraska athletic director Trev Alberts said on Wednesday. “We will have no additional comment at this time.”
No further details about the incident were released.
The 54-year-old was originally hired by the school as the wide receivers coach, associate head coach, and passing game coordinator, but was tagged as the interim head coach on Sept. 11 after they fired Scott Frost.
There was a clause in his restructured contract that allowed him to return to his role as associate head coach, but that has not been officially exercised yet. Rhule has not said whether he would keep Joseph on his staff.
Joseph was a quarterback for the Cornhuskers for 32 games between 1988 and 1991, but he struggled on the stat sheet and was unable to stay healthy for most of his tenure at the school.
Nebraska went 2-6 while Joseph was the head coach.
Afghan interpreter Jamil Hassan appeared on “Sunday Night in America” to discuss the state of his home country after being forced to flee from it last year.
August marks the one-year anniversary of President Biden’s decision to withdraw all U.S. troops from Afghanistan, leading to the fall of the country to Taliban forces. Although Biden previously insisted that U.S. military would stay in the country until all American and Afghan allies were evacuated, hundreds of Americans and thousands of Afghanistan allies were left stranded after the troops left.
Hassan, who was one of many Afghan allies evacuated through the Kabul airport, lamented to host Trey Gowdy that he has felt betrayed by Biden and his decision to abandon the country.
“Most of those promises were broken by President Biden’s decision to withdraw all forces from Afghanistan. I did not think myself being here, being interviewed on Fox News, I was hopeful for my future in my own country, serving my own people. But unfortunately, because of the decision made by President Biden, here I am with hundreds of thousands of my fellow citizens leaving their country, starting life from scratch here and across the world. And tens of thousands of them still at refugee camps in Pakistan and the UAE, and Qatar and even Ukraine. Their lives are destroyed. Their hopes are destroyed. Our country is destroyed. Everything that we have achieved in the past 20 years, because of the presence of international community, they are all gone,” Hassan said.
“There is no explanation to this. This is just a crystal-clear mistake. This decision should not have been made in the first place,” he added.
During the evacuation at Kabul airport, suicide bombers killed 183 people, including 13 U.S. service members. In retaliation, the U.S. launched two drone strikes against suspected ISIS-K terrorists, killing 10 Afghan civilians, including seven children.
Hassan recounted his own experiences leaving his country, speculating that many had felt the same.
“When I was on a C-17 as it lifted off Kabul airport, I had this deep sorrow in my heart. Everyone was asleep and started to fall asleep, but I couldn’t sleep because I thought I was losing something big, something that I cannot gain back. And still, I am thinking that either the last 20 years of the life that I spent in democracy, in happiness and in peace, was it a dream or is this a dream, and I will wake up one day and things will be normal as they were last year and in the past 20 years. That is the feeling I can express,” Hassan said.
In regard to Afghanistan now, Hassan argued that the country had “backwarded a hundred years” and continues to be ignored by the U.S.
“It is not even the Afghanistan of before 9/11. It’s worse than that, because despite that they know the realities of the facts about Afghanistan, what the people achieve, they turn a blind eye onto all of them. Worst of that is that the entire world has forgotten Afghanistan. Not only because of the war in Ukraine but because they do not want to hear about it. For instance, President Biden multiple times made it clear he doesn’t want to hear anything about Afghanistan. And he should hear about it,” he said.
Hassan also warned that this could have further worse implications worldwide, especially in Ukraine and Taiwan.
“Because this is the catastrophe, the disaster that he brought on not only my country and my people but also on Ukrainians. Right after America and its allies left Afghanistan, that gave an incentive to Russia to attack Ukraine. And God knows what next, we’re following the news about Taiwan, China threatening Taiwan security. And the outcome of this chaotic withdrawal for Americans and for America is that the world does not trust America as an ally anymore. Look at Japan, at South Korea, Middle East countries, do they think that the United States will stay with them, will stand alongside them? I am sure they don’t think so. They are looking for other allies,” Hassan closed.
Marketing used to be a lot less complicated. Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person. Consumer expectations are shifting as well. Today’s customers expect to receive … Continue reading Omnichannel Marketing: How You Can Use it to Reach More People Than Ever Before
Today, users interact with brands on multiple devices and separate platforms—often simultaneously. Even in-person and online shopping, which used to be distinct events, are no longer completely separate due to the rise of trends like buy-online-pick-up-in-person.
Consumer expectations are shifting as well.
Today’s customers expect to receive the same service and brand experience whether they’re scrolling Facebook, reading their email, or shopping in a store.
How do you give your customers what they want and deliver a better experience? With omnichannel marketing.
What Is Omnichannel Marketing?
Omnichannel marketing provides users with a seamless marketing experience across all platforms, channels, and devices throughout the marketing funnel. The core goal of omnichannel marketing is to place the customer at the center of all marketing strategies and provide a consistent, seamless experience.
Omnichannel marketing is growing in popularity, with 67 percent of e-commerce companies saying omnichannel is “very” or “quite” important to their business.
While implementation of an omnichannel strategy can vary between businesses, it can be identified by key goals, including:
personalized content and ads informed by past interactions with specific users
consistent branding, tone, and vision across all platforms
allowing users to continue their purchase path seamlessly, even if they switch platforms or devices
Benefits of Omnichannel Marketing
When implemented correctly, omnichannel marketing offers a host of benefits for both brands and their customers. According to Invesp, companies using omnichannel strategies retain 89 percent of their customers, while brands that don’t keep just 33 percent of their customers.
Several other benefits include:
Improved user experience: Omnichannel marketing centers the customer experience, providing a better experience for customers no matter where they interact with your brand.
Better brand awareness: Creating a consistent experience across platforms (including in-store) makes it easier for customers to recognize your brand.
Improved business data: Omnichannel tracks interactions across platforms, channels, and even in-person sales. This highlights which campaigns (and channels) are most effective at driving leads and sales.
Increased sales and revenue: Marketers that use three or more channels in one campaign see a 287 percent higher purchase rate. Omnichannel campaigns also have a higher order rate.
A bar graph showing the difference in order rate between omnichannel and single-channel marketing campaigns.
Examples of Omnichannel Marketing
Today, most brands realize customers engage with them on multiple channels. However, implementing an omnichannel strategy can feel overwhelming. Let’s look at a few brands that are getting it right.
Starbucks
Starbucks is more than just an in-person coffee shop and remote working haven.
They also offer online ordering through their mobile rewards app. Customers can upload money to the app, place curb-side orders, and even claim rewards.
An example of effective omnichannel marketing from Starbucks.
How do they improve omnichannel with their app?
First, Starbucks offers rewards to app users, which encourages them to use the app. The app regularly pushes special rewards, such as earning extra points for ordering in the next two days or trying a new drink.
When customers use the app, it allows Starbucks to track in-store behavior—data they wouldn’t have access to otherwise. The app then offers recommendations and promotes seasonal drinks to drive sales.
Disney
Disney is a pioneer in omnichannel marketing. The brand has expertly navigated combining in-person, online, and television marketing for decades.
The brand’s omnichannel marketing really stands out in its My Disney Experience platform for visiting their park. Users can access the tool via app or browser and buy tickets, book hotels, reserve restaurants, schedule activities, coordinate with other users, and even store photos they take at the park.
Once users arrive at the park, the built-in GPS helps them find locations in the park, see real-time wait times at rides, and access the Disney MagicPass, a contactless version of the MagicBand. The app also promotes discounts, like 25 percent off hotel stays for Disney+ subscribers.
Providing a seamless experience from online to in-person helps make customers’ Disney adventure even more magical.
Warby Parker
Warby Parker, a well-known eye-glass company, was originally only available online. In recent years, they began to leverage omnichannel marketing. In addition to allowing customers to order up to five pairs of glasses to try on at home (one of their most popular offers,) they now have many brick-and-mortar stores.
An example of effective omnichannel marketing from Warby Parker.
However, they didn’t just create stores to sell more glasses—they’re committed to combining data from in-person interactions and online interactions. Warby Parker co-founder Dave Gilboa shared:
“We really focused on providing a great online experience but an offline as well. We have 70 stores and we’ll have 90 by the end of the year. We can see a clear path to several hundred stores in addition to a thriving ecommerce business.”
How does it work? Customers can favorite frames on the app, which in-store associates can then access to help them complete the purchase in person.
Shoppers can also try on glasses in the store and take a photo, which is converted into a link and sent to their email to complete the purchase online.
Omnichannel Marketing Strategies
Omnichannel marketing allows businesses to deliver the right message to the right customer at the right moment, driving sales, increasing customer loyalty, and providing a better customer experience.
Getting it right is no easy task. Here are five steps to building a better omnichannel strategy.
Map the Customer Journey
Omnichannel marketing creates a seamless customer journey. To do that, you need to understand the path your customers take when making a purchase.
Creating a customer journey map helps you better understand where customers interact with your brand, provides insights into their pain points, and makes it easier to create an effective omnichannel marketing strategy.
Here’s how to create your map:
Identify your customers: Identity who your customers are, where they live, and other demographic information. Look in your CRM or use a current buyer persona.
Understand their pain points: What drives your customers to make a purchase? What challenges do they want to solve?
Find out where they hang out: What platforms do your customers use during the purchase process?
Track the path of conversion: How do most of your customers convert? Keep in mind their path is unlikely to be straight. They might visit your in-store and then convert online, or view your Instagram reels and then visit your store. Aim to define the most common paths.
Once you’ve created your customer journey map, look at your conversion tracking data to find areas where customers are dropping off. Depending on how you track, this might be in Google Analytics or your sales platform. Customer satisfaction surveys may also provide insights.
Create a Consistent Brand Presence
Creating a consistent brand presence is a small part of omnichannel marketing, but it is crucial. Make sure all platforms use similar branding, tone, colors, and marketing messages.
Next, look at customer surveys (or create one!) and reviews to find out where customers aren’t happy. For example, you might find your website is too hard to use or your app is glitchy. Users might open every email you send but never engage on social media.
Once you see where your message doesn’t resonate, make plans to improve it. Does your audience prefer a different format, or more helpful content?
Remember, the goal is to be consistent, not identical. For example, your website might offer live chat—that doesn’t mean your social media channels need it, too. Instead, make sure the information, including things like what is in stock, is consistent where it is available. You don’t want a customer to see something is in-stock online and then show up to the store to find it is sold out.
Use Omnichannel to Increase Personalization
A report by Segment found that 71 percent of consumers feel frustrated when their shopping experience is impersonal. Even more striking, 91 percent of customers are more likely to shop with brands that deliver personally relevant offers and recommendations.
You can’t ignore personalization—it’s increasingly popular and customers expect it. Luckily, omnichannel marketing can help you leverage the strategy more effectively.
Personalization is the key to a successful omnichannel strategy, but it’s about a lot more than using the name tag in your email marketing. Rather, omnichannel marketing leverages data about customers to deliver ultra-relevant marketing messages at just the right time.
What does omnichannel personalization look like? While it can vary by brand and industry, here are a few examples:
A customer adds an item to their cart, but they don’t check out. Later, you send an email with a link to their cart, a discount, and a reminder to complete their purchase.
Using segmentation, you email different product recommendations to customers who purchase children’s clothing versus adult workout clothing.
A customer tells an e-commerce chatbot what types of cleaning products they are interested in. Later, a customized popup promotes a special on the products that the customer is interested in.
Omnichannel personalization takes personalization to the next level by delivering relevant messages across platforms.
Leverage Technology to Automation Omnichannel
Omnichannel marketing requires gathering and leveraging data—and developing different funnel paths for different types of customers. The problem is most marketing teams don’t have the time to manage this process manually.
Omnichannel marketing tools make it easier to gather and leverage data to build a better user experience. Your stack will vary by channel, industry, and the size of your company, but there are a few key platforms to consider.
Data collection: Omnichannel marketing uses data to understand customers’ paths and deliver a better experience. If you don’t have Google Analytics 4 set up, now is the time. Consider using a BI tool like Power BI or Google Data Studio to analyze data and create reports.
Marketing automation: Whether you want to engage more on social media, send scheduled emails, or move users through the conversion process, you need marketing automation tools to build an effective omnichannel marketing strategy. Many tools you already use, like email marketing, CRMs, and social media management, have built-in automation features. I also recommend a tool like Zapier to build custom triggers.
Chatbot automation: Want to be there for your customers even in the middle of the night? A well-designed chatbot script can answer questions, deliver resources, and qualify leads while you sleep.
Segmentation platform: One of the key benefits of omnichannel marketing is the ability to offer a more personalized experience. To do that, you have to segment your audience. Depending on your industry, this might mean using dynamic landing pages or a tool like Omnisend to send more personalized emails, pop-ups, and even push notifications.
Test and Optimize Your Omnichannel Campaigns
Building an omnichannel strategy isn’t a one-time endeavor. To be effective, you must constantly test, retest, and tweak your strategy. Over time consumer behaviors change, and you need to be ready.
The segmentation tools I mentioned in the previous section often offer testing features, or you can use Google’s Optimize or Optimizely to test audiences, content, landing pages, and even button color changes.
If you’re new to testing, this guide to A/B testing will get you started. It can feel overwhelming at first, but I think you’ll uncover really interesting data if you stick with it. Testing and optimizing drive ROI, so you’ll build a better campaign.
Omnichannel Marketing Frequently Asked Questions
What are the benefits of an omnichannel marketing strategy?
Omnichannel marketing provides a better user experience, increases retention rates, improves data collection, and makes connecting online and offline experiences easier. Together, all those benefits drive sales and ROI.
What is the difference between multichannel marketing and omnichannel marketing?
The biggest difference is that omnichannel marketing focuses on improving the customer experience, while multichannel marketing focuses on increasing customer engagement. Omnichannel also recognizes that customers may use multiple channels simultaneously.
What are the best omnichannel marketing tools?
The main tools you’ll need to implement omnichannel marketing are tools for all the channels your users engage on, like email, SMS, or social media. Automation tools, including chatbots, are also highly effective for omnichannel marketing. Finally, you need a robust analytics program, like Google Analytics 4, to track user interactions on both the web and apps.
What is an example of omnichannel marketing?
One of the best examples of omnichannel marketing is Starbucks’ reward app, which allows them to track in-person interactions, send personalized recommendations, and increase customer engagement.
Omnichannel Marketing Conclusion
The future of marketing is connected. Unlike multichannel marketing, which seeks to push out similar messages on multiple channels, omnichannel marketing focuses on bringing experiences together into a seamless experience that customers love.
Before you get started, make sure you understand who your customers are and look for marketing automation tools that will help you build a stronger omnichannel campaign.
Are you using omnichannel marketing? What challenges are you facing?
It can take months if not years to see decent results… especially if your website is new.
Why? Because everyone is going after all the major keywords that you can think of.
Just look at the term “auto insurance” in the United States.
There are 1.1 billion results… but only 165,000 searches.
Do you think we really need another web page on auto insurance? Not really. :/
So how can you do well with SEO if you have a new or even a low authority website, but you don’t have months or even years to wait?
You go after up-and-coming keywords.
SEO gold
There’s gold to be had, each day.
Think of it this way, there are always new topics or phrases people search for based on what’s happening in different industries or even in the world.
From war to diseases, to new companies, to new industries to even new trends… it all creates the demand for new keywords that are popular but very few websites are even targeting these keywords.
Here’s how you find these new popular keywords before anyone else.
Google Suggest hack
Have you noticed in Google whenever you perform a search, Google automatically recommends other keywords?
Just look at this… when I type in “digital marketing” it recommends other keywords based on what people are interested in…
Keywords from Google Suggest constantly change based on trends and how people’s searches change over time.
But what you see from Google Suggest isn’t all of the trending and popular keywords. It only shows you a fraction of what people are interested in.
Here’s how you can easily get the full list.
Ubersuggest
Go to Ubersuggest and type in any keyword that you may be interested in or is related to your industry.
For this example, I typed in “digital marketing”.
Then in the sidebar, I want you to click on “Labs” and then “Keyword Visualization”.
You may have to type in your keyword again…
And then you will have to have a visualization with all the up-and-coming keywords related to the one you just typed in.
What’s cool is you can even click on a keyword and get more data such as cost per click data if you want to run paid ads, how competitive a keyword is from an SEO perspective, or even the search volume.
Not all keywords will have that data as some are up and coming and new.
What’s also cool about this report is you can filter results by questions, prepositions, comparisons, related keywords, or just suggestions (from Google Suggest).
As you can see here there are over 441 suggestions from Google Suggest but when I typed in the keyword “digital marketing” into Google it showed me less than 20 suggestions.
In other words, you’ll get a more detailed list from Ubersuggest as it will pull all the different variations from Google Suggest.
And if you rather see all the keywords in a table view, you can click on the data tab to get a report like this.
Note that both the visualizations and the data tables will change based on the tabs you selected (questions, prepositions, comparisons, related keywords, or just suggestions).
Conclusion
Just because SEO takes a while to see results for most people, it doesn’t mean you can’t see results faster.
Joe Burrow reacted to the Washington Commanders’ name change in a podcast interview.
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