'Our country needs help': Americans in nation's biggest blue city grade President Biden's performance

Americans in the Big Apple offered lackluster grades for President Biden’s performance as he campaigns for re-election, with many citing the economy as a primary concern.

“Our country needs help,” Verdena from Nebraska told Fox News, awarding the president a failing grade. “And he’s not working for our country.”

DEMS DISMISS ‘WORTHLESS’ CALLS TO PROBE BIDEN-UKRAINE RUMORS BUT ARGUE TRUMP INDICTMENT IS NOT POLITICAL

“The economy could be a little bit better,” Susan from New York said, citing high inflation. “But there are other things I do agree with. So it’s kind of like passable but not exceptional.” She gave the president a C.

A Quinnipiac University poll published Wednesday showed Biden with a 42% approval rating. Robert F. Kennedy Jr., a Democrat challenging the president’s re-election bid, had a 31% approval, but 43% said they weren’t familiar enough with him.

Among Biden’s potential Republican challengers in the 2024 race, former President Trump’s approval was 37% and Florida Gov. Ron DeSantis’ was 33%. The remainder were at 25% or below.

“I think he’s done a really good job of handling the Russia-Ukraine situation,” said Matt, giving the president a B-plus. “But domestically, there’s been some issues socially and economically that I haven’t been too happy with.”

WATCH MORE FOX NEWS DIGITAL ORIGINALS HERE

Richard from Nebraska was less forgiving of economic issues, giving Biden a flat F grade.

Biden has just 33% approval when it comes to economic issues, according to a poll released last month by the Associated Press and the National Opinion Research Center (AP-NORC) at the University of Chicago. Americans polled also doubted the president’s ability to handle gun policies and immigration, at 31% for both issues.

“He has screwed up our fuel prices,” Richard said. “He’s screwed up the environment, the territory, the border. He’s not doing his job. He’s too old.”

Former White House physician and current Texas GOP Rep. Ronny Jackson raised flags over Biden’s health earlier this month on Fox News Channel’s ‘Hannity.’ Jackson said the president is “not fit mentally or physically” after he fell on stage during a commencement ceremony at the U.S. Air Force Academy.

To hear more of Americans’ thoughts on Biden’s performance, click here.

Service Marketing Mistakes: 3 Biggest Marketing Mistakes Every Manager Makes

Company Marketing Mistakes: 3 Biggest Marketing Mistakes Every Business Manager Makes

That hasn’t allow a typo slip by or misspelled the CEO’s name or published the incorrect telephone number someplace? Those advertising and marketing blunders do not necessitate a post. Simply one word of how-to-fix-it guidance is adequate: check!

Right here are a couple of more vital advertising and marketing blunders that almost every manager around makes, together with an advised solution that will certainly aid you bring in much more service as well as improve arise from your advertising, despite exactly how large or little your advertising and marketing budget plan is.

Error # 1: We believe that advertising is something we ‘do’.

Issue is, when you assume of advertising as something you ‘do’, you’re normally assuming regarding promotion, straight mail, leaflets, e-mail, advertisements and also promo. Advertising and marketing is a lot even more than just promo, as well as it’s seldom a fast solution.

The genuine repair is to broaden your meaning of advertising and marketing. Rather than thinking about it as something you ‘do’, think about advertising as anything that prevents the sale or aids or use your services or product. This consists of: your area, the mindsets of the individual that responds to the phone, your name, rates, plans, propositions, individuality as well as even more.

Prior to you compose an advertising word, do a ‘assistance or prevent’ checkup. Make a checklist of what’s aiding you draw in organization as well as what’s obtaining in the means. What ‘aids’ can you highlight or boost?

We are such large followers in our services that we can not wait to reveal it off. We exhale it all right into our advertising interactions. The trouble is, when you do that, your advertising and marketing is all regarding you.

The very first point it should do is attach to something potential customers care around if your advertising is going to obtain any type of action at all. Attach prior to you encourage. Attempt this four-step workout:

1. Define your solutions as well as items. Obtain the exhaust fumes out.
2. Recognize a couple of features or tourist attraction variables.
3. What is the advantage, the requirement or the desire, that is pleased by those qualities?
4. Why is that advantage crucial, directly, to the target market?

Happiness dishwashing fluid (descprition) has actual lemon (quality) that reduces oil as well as leaves recipes shinier (advantage). What a good representation on you! Link to what individuals desire.

A financial institution is a financial institution is a financial institution. Below’s the great information: the much more 2 companies look alike, the a lot more vital each distinction comes to be, as well as the even more effect also the smallest distinction will certainly have on establishing you apart.

The exact same is real for your organization. Your potential customers are looking for a factor of distinction (simply concerning anything )they can utilize to establish you apart from your competitors.

Service card, fax cover sheet, billing, phone welcoming, front door, house web page, and so on. Simply a little bit will certainly make a large distinction, due to the fact that your leads are looking for them.

In the meantime, attempt the Help or Hinder, Connect Before You Convince and also Find Your Points of Difference devices to make your advertising and marketing a lot more reliable and also significant. Beware, also, of impractical assumptions, malfunctioning research study, harmful bullet factors as well as absence of follow up– 4 various other typical advertising and marketing errors.

Those advertising blunders do not call for a write-up. Issue is, when you believe of advertising as something you ‘do’, you’re normally assuming concerning promotion, straight mail, leaflets, e-mail, advertisements as well as promo. Advertising and marketing is a lot even more than just promo, as well as it’s hardly ever a fast repair.

Rather of reasoning of it as something you ‘do’, assume of advertising as anything that impedes the sale or assists or usage of your item or solution. If your advertising is going to obtain any type of feedback at all, the very first point it need to do is attach to something potential customers care around.

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The Biggest SEO Trend You’re Ignoring

The screenshot above is my Google traffic over the last 12
months.

As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth.

You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

Sure, that is responsible for some of my growth, but it’s not responsible for it skyrocketing like it has been.

So, what do you think it is?

Well, I’ll give you a hint…

My traffic per region

Let’s look at my SEO traffic in a few different regions.

Here’s my traffic in the United States over the last 12
months:

Now here’s my traffic in the United Kingdom:

And here are the stats for Canada:

And Australia:

You can see that they have all increased, but not enough to
cause the big spikes.

Now let’s look at some of the international markets we have been focusing on over the last few years.

Here’s Spain:

Here’s India:

And here is the first international market we expanded to,
Brazil.

As you can see, the international markets are growing at a much faster pace, especially Brazil. But that is because we have been focusing on our SEO in Brazil more than any other country (outside of our main English markets).

Why you may ask?

Because a Google employee told me to

The most vital SEO lesson I learned came from a friend at Google, but they didn’t tell me anything that was really a secret…

They told me that the majority of the searches on the web aren’t done in English, they are done in other languages.

And in the English markets, everyone is competing, which
means tons of sites and content from Google to choose from when it comes to determining
which site should rank number 1 for any given keyword.

But the international markets are the opposite. There is a lot of demand but not enough sites for Google to choose from when it comes to rankings.

So even though there are tons of algorithm
updates
and SEO is becoming more difficult, it isn’t always the case with
many international markets.

And the graphs above show it. As you can see, I’m getting huge traffic growth in those regions.

So, what should you do? Especially if you are starting
off and don’t have a big budget or any budget for that matter…

Follow Amazon

Wherever you see big corporations like Amazon investing, it
means there is money to be made in those regions.

Amazon has invested billions into regions like India:

It’s safe to say over the years Amazon will pour in well over $10 billion into India.

That’s a big bet for someone to make. And you can assume it’s a calculated bet because they think there is much more money to be made.

And it’s not just India…

Amazon is investing $236 million into Brazil to boost up their cloud infrastructure. And they’ve invested over $2.26 billion dollars in France. They are pretty much going after the whole world.

As you can see from the graph, Germany is its second-biggest market and Japan is also up there. But what’s interesting is the green bar as that represents the “rest of the world” and that green bar has been growing at a fast pace.

Now, I get that none of us are Amazon and we don’t have huge
budgets, so I wanted to take a minute and break down how you can do this on a
global scale without breaking the bank.

International SEO on a budget

When I first started to expand internationally, my business
was much smaller and we didn’t have much money, if any, to spend on
international SEO.

Yes, I am an SEO, so you would think that it makes it easier, but not really because the only language I am fluent in is English.

And if you fast forward to today, I’m still only fluent in
English, but we have 7 offices around the world.

And we did it without laying out any of our own money. Yes, it did take time and it will for you too, but that’s the only way to do it when you are starting off and are small.

So how did we expand internationally without spending upfront?

We partnered with locals.

Why not find people in these regions who speak English as well as the local language of the country you are trying to expand to?

There are so many people without jobs, you’ll be shocked by how many people will be open to a partnership. All you have to do is look at Facebook groups and forums to find people in your space who live overseas.

Here’s how I structure each partnership:

  • I have the person, or a group of people, translate my content to that region’s language.
  • I have them read my English blog posts so they can learn SEO (if they don’t already know it… nowadays I look for people who already know SEO as I have been doing this long enough and can spend some money).
  • In exchange for them growing my traffic in that region, I give them a portion of the profits I make within that region. You can structure where you give them anywhere from 10% to 30%. You don’t want to go too low on the profit-sharing as you want them to work hard, but you also don’t want to go too high where you are giving away everything.
  • They put in the work each day, and they have 3 months to show some traction, and within 6 months they should have significant growth. Keep in mind it is less competitive, so it is easier to get results. You can also work with them on creating goals and milestones.
  • If they don’t show results, the partnership ends, and I don’t have to give them anything. If they show results, we keep pushing forward.

Now that we’ve covered structuring your international SEO expansion, let’s go over how you do it.

International SEO

I’ve written a handful of blog posts that break down the
steps on growing your traffic in new languages and countries, but before I
share them, I wanted to break down the 2 biggest lessons I learned:

  1. Transcribe the content, not translate – when you work with a partner overseas, they may think you want your content translated or that you want content written in their language just like how people would write the content in the US. That won’t work because cultures are different and keywords are different, so transcribe the content and adjust it to each country.
  2. You want a partner that lives in that country – if you expand into a country where you don’t have a partner on the ground you won’t see great results. By having people on the ground, you can more easily build up your brand, which has a big impact on rankings.

Here are some resources that will show you how to do
international SEO:

  • This post will break down how to create a global SEO strategy.
  • And follow this to setup SEO correctly for different languages and countries. Keep in mind that Google doesn’t penalize for duplicate content, so don’t worry about having similar content or the same content for different regions.
  • Here’s how to expand internationally profitably.
  • This will teach you the fundamentals of reaching a global audience.

Funny enough, one of the reasons I created Ubersuggest was
to build a tool that would help my team and I expand internationally.

Here’s a feature in Ubersuggest that will help you, that
most people don’t know about.

So head over to Ubersuggest
and type in a competitor that you know is big and has a global presence.

I want you to click on the “Top Pages” navigational option
in the sidebar.

This shows you all of the top pages that your competitors
have.

But don’t focus on those results. I want you to look at the regions that make up some of your competitions’ traffic… you’ll see that number next to each flag.

Click on one of the regions that you are considering
expanding into. You’ll now see the results adjusted.

As you can see from the screenshot above, those are all of the pages on my site that are really popular in Brazil.

Now, I want you to click on “view all” under “Est. Visits”
as that will show you all of the keywords that drive traffic to that page.

This will provide you with a laundry list of international keywords that you can give to your team so they can start creating content to go after them.

I also want you to click on “view all” under “Backlinks” as
this will show you who links to your competition. You can then create a list of
sites to reach out to so you can get them to link to you.

That’s the simple strategy we used to hit it hard in regions like Brazil and what we are also doing in countries like India, Spain, Mexico, France, Germany, and countless other countries.

Conclusion

English is a great language. And I love the United States as
well as other English-speaking countries.

But that’s not where the opportunity is. There is more opportunity in global markets, which is why you need to follow the trend of international SEO.

Even if some of these countries don’t have as high of a GDP compared to the United States, it’s fine. Remember there aren’t as many competitors, which means you will have a lot of opportunities to still do really well.

So what region are you going to expand to first?

The post The Biggest SEO Trend You’re Ignoring appeared first on Neil Patel.

Ben Stiller on 'Tropic Thunder,' Comedy in 2019, the Knicks, and His Biggest Career Lessons, Plus Bill's Dad | The Bill Simmons Podcast

HBO and The Ringer’s Bill Simmons is joined by Ben Stiller to discuss his new Showtime series ‘Escape at Dannemora,’ and making films including ‘Reality Bites,’ ‘The Cable Guy,’ ‘Something About Mary,’ ‘Meet The Parents,’ and ‘Zoolander.’ They talk about the difficulty of pursuing comedy in 2019, tortured Knicks fandom, and more (3:50). Then Bill calls up his dad to discuss Joel Embiid’s dominance, the Celtics’ playoffs hopes, the Patriots’ free agency, and more (1:28:25).

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The post Ben Stiller on 'Tropic Thunder,' Comedy in 2019, the Knicks, and His Biggest Career Lessons, Plus Bill's Dad | The Bill Simmons Podcast appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post Ben Stiller on 'Tropic Thunder,' Comedy in 2019, the Knicks, and His Biggest Career Lessons, Plus Bill's Dad | The Bill Simmons Podcast appeared first on Buy It At A Bargain – Deals And Reviews.