TikTok For Business: 6 Ways You Can Use it to Boost Your Brand

TikTok is one of the fastest-growing social media platforms ever. The numbers are staggering:

It was the most downloaded app of 2021, topping out with 656 million downloads.
In the summer of 2021, it hit one billion monthly active users.
It’s also the only non-Meta app to hit the three billion install mark.

It’s not just a place for dance challenges or pranks, either. Brands can use TikTok to build their reputation, engage audiences, and drive conversions. However, unlike Facebook and Instagram, it’s not immediately obvious how brands can best use TikTok to their advantage.

That’s why TikTok created TikTok For Business. This marketing tool offers everything brands need to create awesome TikTok ads that drive real business results.

This article explains what TikTok For Business is and how it works, who should use TikTok For Business, and how you can get the most from this tool. By the end of the article, you’ll have a clear idea of how you can succeed with this phenomenal social network.

What Is TikTok For Business?

TikTok For Business is highly recommended. It won B2B Brand of the Year at The Drum Awards for B2B in 2021, thanks to its rebranding efforts and glowing recommendations from brands of all sizes.

Before we dive into actionable strategies, let’s take a moment to cover what TikTok For Business is. TikTok For Business, formerly called TikTok Ads, is an all-in-one marketing tool built to help businesses release their creative side and create awesome campaigns that can go viral.

The tool makes it easy for brands to start advertising on TikTok. It contains in-depth guides on the solutions it offers, including:

Introduction to TikTok For Business
Creative Best Practices
The Creative Exchange
The TikTok Shop

It also offers plenty of inspirational success stories (something we’ll cover in more detail below) and loads of blog posts and how-to videos.

Why Should You Use TikTok For Business?

OK, TikTok For Business sounds great. However, is it right for everyone?

I think almost every business has a lot to gain from TikTok. For one, it is the leading app for consumer spending. In 2021, users spent a whopping $2.3 billion in the app, up from $1.3 billion in 2020. It also offers the following three major benefits to brands.

Enormous Exposure Potential

Consumers love videos. In 2022, we watched an average of 2.5 hours of online video content per day, up from 1.5 hours per day in 2018. The same study also shows we’re twice as likely to share video content with friends than any other online content.

There are few better places to watch videos than on TikTok.

As the leading video-based social network, TikTok gives brands access to millions of potential views. As I mentioned in the introduction, TikTok has a phenomenal number of users in over 140 countries.

What’s even more important is that those users are highly engaged. Data released by TikTok shows the average user opens the app 19 times a day and actively uses the app for 89 minutes per day—basically an hour and a half.

Even better, almost anyone can create a viral TikTok video. The nature of the platform’s algorithm means even creators with tiny audiences can become viral hits. Just ask Nathan Apodaca, whose video become so popular it reached Fleetwood Mac, whose song he sings in the soothing video he records while skateboarding to work.

Brands Look More Authentic on TikTok

No one wants to be known as the company that runs cheesy adverts on social media. Consumers don’t want crap ads, either. Consumers want an emotional connection to brands now more than ever, and 90 percent say authenticity is important when deciding which brands they support.

Thanks to the solutions offered by TikTok For Business, it’s easier for brands to come across as authentic and create the same level of content pushed out by veteran content creators.

Of course, it’s easy to go too far and jump on all of the latest TikTok trends. While it’s important to be creative and authentic, take care to stay true to your brand’s personality. If the trend doesn’t mirror your brand image, you don’t need to jump on the bandwagon.

Access to Endless Influencers

The power of influencer marketing is well understood. Three in four marketers use influencers as a marketing tool, and 90 percent believe it to be effective.

TikTok takes influencer marketing to a new level. Because it’s possible for someone with very few influencers to go viral on TikTok, brands have access to a potentially unlimited number of influencers.

TikTok also makes it easy to connect with influencers thanks to its Creator Marketplace. We’ll talk about this analytics tool below, but it’s a great way to find partners with the engagement, reach, and demographics you care about.

Who Should Use TikTok For Business?

It doesn’t matter who you are or what kind of business you run; TikTok has something to offer everyone from large enterprises to small businesses and agencies.

Big brands with even bigger marketing budgets have quickly made TikTok their home. Companies like Coca-Cola, Google, and Sony have already established effective partnerships with popular TikTokers to promote brand awareness and drive conversions.

The New York Times reports that at least 18 public retail brands have referred to marketing efforts on TikTok on calls with analysts and investors between August and December.

TikTok goes to great lengths to promote itself as the social media platform of choice for small businesses. In 2021, the company unveiled its Small Wins initiative, which showed the value it can bring to smaller businesses around the globe. This includes a bakery that turned 3,000 followers into 2 million and a candlemaker who went viral.

Agencies are also a focus of TikTok’s marketing efforts. The company has created TikTok Marketing Partners, a community of companies that help marketers grow their businesses on TikTok. These partners provide a range of services, from creative design to campaign management. Agencies who have a penchant for TikTok can even sign up to become Marketing Partners themselves.

As you can see, virtually any company can use TikTok to their advantage. However, you’ll want to ensure your audience is present on the platform. Just because you find success on Instagram or Facebook doesn’t mean TikTok is a good fit.

TikTok has already become the app of choice for Gen Z consumers, surpassing Instagram in popularity. They aren’t the only people using the app, however. One in five U.S. adults uses the platform, including 22 percent of consumers aged 30-49.

Even if you don’t think TikTok is suitable for your brand, it’s still worth creating an account to reserve your business username. Maybe you’ll change your mind by the end of the article.

6 Strategies to Use TikTok For Business

Finally, it’s time to start using TikTok to promote your business. Here are six ways you can use TikTok For Business today.

1. Get a TikTok Business Account

TikTok offers two types of Pro accounts: Business Accounts and Creator Accounts. We’re going to focus on the former here.

TikTok Business Accounts are designed especially for brands and companies. They come packed with awesome features to help engage your audience, including in-depth metrics, campaign management advice, TikTok’s Web Business Suite, and a commercial music library of over 500,000 royalty-free sounds.

Creating a Business Account is easy.

If you already have a TikTok account, you can convert your current account into a Business Account. Click on the menu dots in the top right-hand corner of the Me page, then click on Manage My Account and select Business Account under the Switch to Pro Account option.

If you don’t have a TikTok account yet, you can sign up for a Business Account here.

It’s similar to setting up an account on any social media platform. You’ll need to enter an email and create a password.

Next, you need to create your business account.

Start by finding a username that isn’t already taken. Ideally, it will just be your brand name, but you may need to add a prefix or suffix to make it unique. Try one of these handle ideas if your brand name is taken.

With your Business Account created, you can start thinking about what you want to achieve with your account, who you want to target, how you’ll use your account, and the kind of videos you’ll create.

2. Use the TikTok Ads Manager

TikTok’s ads are fantastic. According to Hootsuite, they reach 17.9 percent of all internet users above the age of 18—and you have the potential to reach 884.9 million people.

Better still, TikTok users actually enjoy seeing ads. Almost three-quarters (72 percent) of users surveyed by Kantar perceived ads as inspiring. They also find them to be 21 percent more trendsetting than ads on other platforms and are more enjoyable and optimistic, too.

One of the best things about running ads on TikTok is that they blend in seamlessly with organic content on the platform. There are several forms of TikTok ads, including:

In-feed ads: Standard TikTok ads that show up as videos in a user’s feed. They can last up to 60 seconds and can link to landing pages.
Brand takeovers: These ads show up when a user opens the app. They can be three-second photos or 3.5-second videos. They are more expensive than in-feed ads but potentially more powerful.
TopView ads: These are enhanced versions of brand takeover ads, lasting between five and 60 seconds.
Sponsored hashtag challenges: Hashtag challenges are huge on TikTok, and this ad form lets brands sponsor a hashtag challenge, complete with a custom banner shown on the Discover page.

TikTok makes it easy to get started with their ads manager.

First, select your goal. That could be to connect with your audience, generate web traffic, or generate leads.

Next, you choose your audience. You can let TikTok choose your audience or set the audience size yourself.

Next, set your daily budget and the dates you want your campaign to run.

While much of TikTok advertising is dominated by big brands, you don’t have to blow your annual marketing budget to see success. TikTok has a minimum campaign budget of $500 when using the ad manager and a minimum ad group budget of $50.

Finally, design and launch your ad. Now watch the impressions, engagement, and revenue roll in.

3. Partner With Creators

Influencers are crucial on TikTok. Interest in creating influencer advertising campaigns is on the rise too, with a 325 percent increase in 2021. 68 percent of marketers now say they want to leverage the platform.

In response, TikTok released the Creator Marketplace (TCM) in 2019 to make it easier for brands and content creators to collaborate.

Brands use the marketplace to search for registered content creators, manage their campaigns, pay creators and generate reports and insights.

The Creator Marketplace means brands can manage multiple influencer campaigns in one place and keep track of everything through a single dashboard.

Better still, the Creator Marketplace massively increases transparency. Accurate reporting is notoriously difficult when working with influencers, but it’s baked into the Creator Marketplace.

As a result, brands can see at a glance which influencers help them meet their goals and which aren’t. This not only lets brands drop the influencers that aren’t working out, but also gives influencers the information they need to create awesome campaigns.

Finding the right influencers is another notoriously tricky part of working with influencers. Again, the Creator Marketplace comes to the rescue by letting you filter influencers by several criteria, including:

country
topic
reach
average views
gender
age
audience device
e-commerce anchor feature

Once you’ve found the perfect influencer, you can use TCM to send them messages, manage your joint campaign, and pay them.

Get started by signing up for the Creator Marketplace.

4. Use the TikTok Creator Exchange

The Creator Marketplace isn’t the only way to find and work with content creators on TikTok. TikTok also launched the Creative Exchange, designed to help brands and content creators form successful partnerships.

Finding influencers is one of the biggest challenges for brands, making this a fantastic addition to the TikTok Business suite. The 2021 Influencer Benchmark Report survey found that 22 percent of participants find the task difficult, and 56 percent rated it as having medium difficulty.

The Creative Exchange flips the script on influencer marketing. Rather than searching for the right influencer, brands create a campaign plan and let content creators respond to it with their suggestions.

Once you sign up for the Creative Exchange, TikTok walks you through the process of creating your project and provides several campaign ideas. These include a “Story” and “Product Intro,” among others.

Next, you’ll fill in a questionnaire related to your brand and product so content creators can get a better idea of who they’re working with.

Creators registered with the Exchange get notified every time opportunities match their interests. If they’re interested, they can apply to relevant projects by submitting their ideas or entering into a conversation with the brand.

The TikTok Creator Exchange is a faster and more efficient way of working with influencers on TikTok. However, it’s important to have a clear idea about the kind of campaign you want to create. The more information you can provide influencers, the better responses you’ll get.

5. Find a TikTok Marketing Partner

Every minute, people watch a staggering 167 million TikTok videos. That’s a huge number, and it shows just how hard you have to work to stand out from the crowd.

Most brands won’t be able to do this on their own.

Luckily, TikTok has a partnership program that connects brands with vetted TikTok experts. TikTok Marketing Partners have a wide range of skill sets and specialties, meaning they can help your business succeed at every stage of the campaign creation process. This includes:

Campaign Management Partners help you get the most from the TikTok Ads platform.
Measurement Partners help you squeeze as much performance from your campaigns as possible.
Creative Partners have the audiovisual skills to help you create awesome ads that are a natural fit for the platform.
Effects Partners can create augmented reality effects to help your ads really stand out.
Sound Partners can help brands leverage TikTok’s sound-on environment.

Helping you create killer ads is just one of the benefits of working with a TikTok Marketing Partner. There are plenty more, including getting access to new features first, benefiting from expert advice, and knowing what’s coming next.

When you work with a TikTok Marketing Partner, you’re eligible for early access to the platform’s alpha and beta releases. Since TikTok Partners have a strong understanding of the platform, they’ll be able to make these new features work for your brand almost immediately.

Because they’ve achieved success on the platform many times over, they know the exact strategies you need to implement to meet your goals. TikTok also vets every partner to make sure they can do everything they promise.

Finally, a TikTok Marketing Partner has a deep knowledge of the platform’s product roadmap. That means they can notify you immediately of future developments in the app so your brand can take advantage faster.

6. Create a TikTok Shop

Social commerce is a huge, growing market. There were roughly 79 million social buyers in the U.S. in 2020. By 2025, it’s estimated that figure will grow by 37 percent to 108 social consumers million.

More and more businesses are jumping on the social commerce bandwagon. A 2021 survey found eight in ten businesses plan to sell on social media platforms within the next three years.

If you’re looking to get to grips with social commerce, TikTok should be your starting point. According to the company’s own research, 67 percent of consumers say they’re inspired to shop due to TikTok, even if they weren’t planning to. You only have to look at the TikTok feta effect for proof.

With TikTok’s new shopping program, getting started is easier than ever. The social media platform has recently partnered with Shopify to allow businesses and creators to promote and sell products directly on the platform.

There are three core ways merchants can promote products on TikTok:

Merchant-led LIVEs and In-Feed Videos: Merchants can promote products directly in the app through LIVEs or standard in-feed videos.
Creator Collaborations: Merchants can collaborate with creators to leverage their communities.
Campaigns and Promotions: Merchants can participate in TikTok Shop’s monthly campaigns.

Creating a seller account is easy:

Open the TikTok Shop app and click Become a Seller if you already have an account. You can also create an account from scratch.
Fill in your personal data.
Fill in the TikTok Shop Seller Center profile.
Click continue and start selling.

Many major brands are already selling on TikTok, like Kylie Cosmetics and Manly Brands. Even smaller brands have seen success selling on the platform.

U.K. perfumer retailer PerfumeBoss created their first live shoppable event just two days after signing up. It now hosts five live events every week and has seen a 438 percent increase in net revenue and a 369 percent increase in order volume.

TikTok For Business Success Stories

If you’re looking for inspiration before you dip your toe into TikTok For Business, you’re in luck. The company has plenty of case studies showcasing just how much brands can achieve on the platform. Here are three of the most impressive.

SLATE & TELL

Are you looking to use TikTok to drive online sales for your business? Then you need to learn how SLATE & TELL leveraged TikTok For their spring promotions. The personalized jewelry company aimed to see a 2x return on ad spend over six months by using TikTok For Business’ Smart Video Creative Tool.

They launched a series of in-feed ads that looked like a natural part of consumers’ For You feeds. By the end of the campaign, SLATE & TELL had reached four million people on TikTok, generated 1000 add-to-carts, and hit their goal of a 2x return on ad spend.

How can you replicate SLATE & TELL’s results?

Use TikTok’s Smart Video Creative tool.
Make ads look like a natural part of a consumer’s For You feed.
Coincide TikTok spend with your busiest time of the season.

Momentary Ink

Increasing brand awareness is a massive benefit of TikTok For Business, and one Momentary Ink took full advantage of. The company, which specializes in custom temporary tattoos, worked with TikTok’s partners to use in-feed ads featuring influencers trying out the product to demonstrate how good they looked.

Taking things further, the brand grew the campaign using TikTok’s auction feature and used the Conversion Objective feature within TikTok’s Ads Manager to track the campaign’s effectiveness. They followed up every purchase with a survey asking customers how they discovered the brand—a survey that further proved the power of TikTok for product discovery.

By the end of the campaign, they had reached 14 million video views, with 60 percent of buyers saying they discovered the brand on TikTok.

How can you replicate Momentary Ink’s results?

work with a TikTok partner agency to develop awesome creatives
partner with influencers to showcase your products
use conversion tracking to prove the effectiveness of TikTok ads

Princess Polly

When your brand’s values match those of TikTok users, the results can be incredible. That was the case for Princess Polly, a Gen Z-focused fashion retailer that prides itself on ethical and sustainable fashion and has a no-photoshop policy.

That’s the perfect brand for TikTok’s youthful audience that cares about creating genuine connections between bands.

The brand ran a unique discount code and promoted it using auction ads focusing on driving traffic. By the end of the campaign, the brand’s ads had garnered 9 million impressions and had delivered a 15x return on ad spend.

How can you replicate Princess Polly’s results?

tie your brand values to TikTok’s audience
promote your brand values
focus on conversions with discount codes

TikTok For Business Frequently Asked Questions

Is TikTok For Business free?

It’s free to sign up to TikTok For Business, but you’ll need to pay to work with content creators or run ads on the platform.

Can TikTok help small businesses?

TikTok can do wonders for small businesses. There are several small business success stories on TikTok’s site, and they even ran a Small Wins campaign to highlight the impact they can have on small businesses.

Should I switch to a TikTok For Business account?

If you’re only using TikTok for yourself, stick to a personal account. If you are using TikTok to make money, either as a business or an influencer, it makes sense to switch to a TikTok For Business account for additional insights and data.

Why should I use TikTok For Business as opposed to other social media platforms?

TikTok is the fastest-growing social media platform and the most downloaded app of 2020. The nature of the site means it’s possible for brands to develop genuine and authentic connections with their audience that result in better business results.

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Conclusion: Is TikTok For Business Right for You?

TikTok isn’t just an app for Gen Z to kill time on; it’s a serious tool for businesses to increase brand awareness, build relationships and drive purchases. TikTok For Business makes it easy for companies of any size to get started advertising on the platform, whether that’s by partnering with creators or creating a TikTok shop.

Now it’s time for you to take the next steps. Get started by learning how to edit your own TikTok videos, or save yourself all the hard work by having users create videos for your brand.

So, how will you use TikTok For Business?

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How to Write Compelling Meta Descriptions That’ll Boost Your Rankings

If you’re looking to increase your organic SEO rankings, meta descriptions might be the answer.

That is, if they are written well!

A great meta description should compel users to click on your page in the search results to learn more.

It should also contain keywords to boost your SEO.

Below, we’ll explain the best practices for creating meta descriptions to help you dominate Google search results.

What Are Meta Descriptions?

Meta descriptions are 160-character snippets used to summarize a web page’s content. Search engines display these snippets in search results to let visitors know what a page is about before clicking on it.

Meta descriptions help users decide if they want to click on your website in a search result. They are also an important factor in where your website ranks in the search results.

Below, you can see a quick example of a meta description on our site.

How to Write Meta Descriptions - Neil Patel example

Why Are Meta Descriptions Important?

Meta descriptions are important because meta tags (including meta descriptions) are used by the Google algorithm, which helps determine what pages should rank well for certain keywords.

If you’re using meta descriptions properly, you have an opportunity to add a meta tag that isn’t in your content. This could be the difference between ranking on page four for “best shoes,” or on page one.

Meta descriptions help:

Increase click-through rates, which in turn will boost your conversions and sales.
Improve indexing so you rank higher on search engine results pages (SERPs).
Make it easier for visitors to find the content they’re looking for without scanning page titles or meta tags.

Pages with meta descriptions see an average of 5.8 percent more clicks than pages without.

Even search engine giant Google recommends writing meta descriptions on your site.

On the user-experience side, meta descriptions show searchers what your website is all about and what information they can expect to find if they click.

Meta descriptions can also show up on social media sites when a link is shared.

How to Write Meta Descriptions - Neil Patel Facebook Video with Meta Description

If a meta description is not present, or if you have written it outside of best practices, a search engine may create one for you. The problem is, it might not be as accurate or compelling as the one you write yourself.

That’s why it’s crucial to write your own meta descriptions.

Tips for Writing Great Meta Descriptions

Meta descriptions are a great way to engage users on the SERP and improve your organic traffic.

How do you write meta descriptions that drive clicks and improve your ranking? Here are eight tips to help you create more compelling meta descriptions.

1. Include a CTA in Your Meta Descriptions

Using a call-to-action (CTA) in your meta descriptions is a great way to compel people to click on your website. You can use phrases like “Learn More” or “Click Here” or “Shop Now,” when they see it come up in SERPs.

CTAs help readers understand what the page offers and what they can expect if they click. They can also give users an incentive for clicking through and engaging with your site.

CTAs can be used to sell a product, offer an email sign-up, or direct readers to your social media pages.

This example from Automattic on LinkedIn asks users to join LinkedIn to apply for their positions.

Tips for Writing Great Meta Descriptions - Include a CTA

2. Focus on Value Your Meta Description

Adding words that describe the value you offer is a great way to entice people to click.

When someone reads a meta description, they should be able to understand what is on offer and whether it is worth their time.

Include words like “learn,” “see,” or “watch” when appropriate to interact with your content.

Other words, such as “best,” “deal,” “new” or “popular,” can also make your meta descriptions more compelling.

3. A/B Test Your Meta Descriptions

A meta description is a great place to experiment with different keywords, phrases, or CTAs.

This will help you determine what drives more engagement without doing anything permanent or drastic in your site’s design itself.

You can A/B test your meta descriptions by making two meta descriptions for each page.

One meta description could use one variation of a keyword, phrase, or CTA. The second meta description could be your current meta or focus on a different offer or term.

Run each meta for a few weeks, then check your Google Analytics to see which version earns more clicks. Then, use that information when crafting new meta descriptions.

(If clicks are close, consider looking at other metrics, such as bounce rate, time on page, or conversions. Traffic isn’t the only thing meta descriptions can impact!)

4. Experiment With Character Length

Meta descriptions are limited to 150 characters. Going over this length will result in your meta being truncated in the search results, which means users won’t see any content after the cut-off.

Here’s an example of a truncated meta. Notice the ellipses:

Tips for Writing Great Meta Descriptions - Experiment With Character Length

Even though you can’t go over the limit, you can experiment with your description to see what works best for each page. For example, in-depth guides may actually get more clicks with the truncated results because users want to learn more.

You may find shorter meta descriptions work best on your home page, while blogs perform better with a higher word count. Or, you may find meta descriptions with a higher word count work best for your recommended products page.

Try not to exceed the recommended character length, as it can negatively affect your rankings.

5. Make Your Meta Descriptions Unique and Interesting

Meta descriptions provide an overview of what content is contained on a page, so they’re important for attracting readers’ attention.

Try different approaches to grab user attention, such as using a clickbait title or asking a question users want answered.

Try using eye-catching words or phrases that will grab a user’s attention such as “shocking,” “hilarious” or “life-changing.” Just be careful not to overpromise and under-deliver.

Tips for Writing Great Meta Descriptions - Make Them Unique and Interesting

As you can see in the example above, they use a very active voice that provides a momentous push for the reader.

You’re told what you can expect but without any unnecessary details. If you’re looking for a simple way to help your SEO, you would most likely click on this link.

You’ll also notice the example above is very specific and doesn’t contain any fluff.

This is especially important if you want to rank high in the SERPs.

Most importantly, make sure the description matches the content of the page.

6. Include Keywords in Your Meta Descriptions

It’s important to include keywords in meta descriptions for two reasons:

It helps search engines understand the page and better rank your content.
It reassures users that the page covers the topic they are interested in.

Use a tool like Ubersuggest to find the best keywords for your site. Then, add them to your meta descriptions to improve your ranking.

Note: Each page should use different keywords in the meta descriptions to ensure your page shows up in all relevant searches.

Keep in mind, Google does not use keyword meta tags directly in its rankings. That doesn’t mean they aren’t valuable for users.

Also, avoid keyword stuffing in your meta descriptions or you risk a search engine penalty. Each meta description should contain one or two keywords per phrase and they should be relevant to the page.

7. Implement Structured Data

Structured data meta tags are HTML tags you can add to your website to provide additional context for search engines and social media platforms.

The most common types of structured data meta tags used by marketers are the business name, address, phone number, email address, a product description with price points (if applicable), an image URL and a Twitter handle.

There are plenty of ways you can start implementing structured data.

One of the most popular ways you may have seen is when websites implement reviews in their meta description:

Tips for Writing Great Meta Descriptions - Implement Structured Data

This provides an immediate signal to your viewer that they can find something of value on the site.

Since social proof is such a powerful way to sell and grow your brand, this is a fairly easy hack that lets you start capitalizing on user behavior with ease.

Structured data can help you build a more powerful meta description that will help you rank higher in search results. They can also help you snag Google snippets.

8. Do Not Duplicate Meta Descriptions

A meta description is crucial to ranking, so make sure to write unique meta descriptions for each page. Unique meta descriptions increase the probability that search engines and other browsers can understand what content is on a page and how it compares to other pages.

For example, if a user sees duplicate meta descriptions on every page of your website, they won’t know what kind of content is on what page.

This is especially important for e-commerce sites, which may have several pages with similar content. Even if the products are similar, the metas should be unique.

Duplicate meta descriptions can have negative effects on your website as they make it difficult for meta description crawlers to crawl your site. You may also face indexing penalties because crawlers are not able to determine which page is original.

Examples of Great Meta Descriptions

The best examples of meta descriptions come from search engines themselves. Let’s look at Google’s own meta description for starters.

Here’s the coding for Google’s own meta description:

It is exactly 159 characters, including spaces. Google’s meta description is displayed as follows in the top three search engines.

In Google:

Examples of Great Meta Descriptions - Google

In Yahoo:

Examples of Great Meta Descriptions - Google Meta Description on Yaho

In Bing:

Examples of Great Meta Descriptions - Google Meta Description on Bing

Here are a few branded meta descriptions that do well:

Tesla

Tesla’s meta description quickly and efficiently tells you everything you need to know about the company and its values. The meta description fits perfectly within the SERP and none of the words are cut off.

Lonely Planet

Lonely Planet starts with a question to draw readers in and encourage clicks. From there, they explain their unique value propositions and get you excited about traveling the world!

Meta Descriptions Frequently Asked Questions

How many characters should a meta description be?

A meta description should be approximately 160 characters in length, including spaces, and include a concise but compelling description of the content on that page.

Where does my meta description appear?

Your meta description appears on the search engine page when a user searches for your site’s keyword. It is directly under your meta title.

Do meta descriptions affect SEO?

Yes, meta descriptions affect SEO as they provide search engines with information about your page and impact user experience.

Should my meta description be the same as my page's title or H1?

No. Use unique meta descriptions and meta titles for each page of your website. Remember, the meta description is right under the title, which is generally your H1. Don’t waste that space!

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“name”: “Where does my meta description appear? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Your meta description appears on the search engine page when a user searches for your site’s keyword. It is directly under your meta title.

”
}
}
, {
“@type”: “Question”,
“name”: “Do meta descriptions affect SEO? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

Yes, meta descriptions affect SEO as they provide search engines with information about your page and impact user experience.

”
}
}
, {
“@type”: “Question”,
“name”: “Should my meta description be the same as my page's title or H1? “,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”

No. Use unique meta descriptions and meta titles for each page of your website. Remember, the meta description is right under the title, which is generally your H1. Don’t waste that space!

”
}
}
]
}

How to Write Meta Descriptions: Conclusion

Meta descriptions are an important part of your onsite SEO. They should be compelling, descriptive, and unique to each page.

Meta descriptions may be short, but they can help you rank higher in search engine results pages (SERPs) by helping search engines and users better understand what your page is about.

Remember to include meta descriptions on every page of your site, including blog posts and product pages.

What tips do you have for creating great meta descriptions?

You Can Boost Credit Score Fast

Did You Know You Can Boost Credit Score Fast?

Yes, you really can boost credit score fast for your business.

But let’s start with some definitions and background on business credit.

Business Credit

This is credit in a business’s name. It is not tied to the owner’s creditworthiness. Instead, business credit scores depend on how well a company can pay its bills. Hence consumer and business credit scores can vary dramatically.

Business Credit Benefits

There are no demands for a personal guarantee. You can quickly get business credit regardless of personal credit quality. And there is no personal credit reporting of business accounts. Business credit utilization won’t affect your consumer FICO score. Plus the business owner isn’t personally liable for the debt the business incurs. And yes, you can boost credit score fast.

Business Credit Details

Being accepted for business credit is not automatic. Building business credit requires some work. Some of the steps are intuitive, and some of them are not.

Fundability

Fundability is the current ability of our business to get funding. Some factors are within your control. Others (like your time in business) aren’t. Your online presence and data are one area which is at or close to 100% with your control.

Boost Credit Score Fast: Understand Fundability, and Business Funding Applications

The better your business credit and fundability are, the more likely you will get approval for business financing. Today, let’s concentrate on your online presence, that is, your email address and your website. It’s a great way to work to boost credit score fast.

Lenders Use Data to Decide on Your Application

They check information from a variety of sources, and they don’t tell you about any of them. Knowing what these secret sources measure can only help you. Understanding what matters the most makes getting a loan A LOT easier, because you know what to improve first. This information is the difference between getting an approval and getting a denial.

Lenders Use LexisNexis Information

LexisNexis is one source where many of the lenders reviewing loan applications get their information from. They offer information regarding likelihood to pay, or not. Lenders compare LexisNexis information to what you put on your loan application. If the application and LexisNexis don’t match, then, the loan providers will deny you a loan. They will see the inconsistency as fraud.

LexisNexis connects all of the data that pertains to you, both positive and negative. They have access to

criminal records
every email address you’ve ever used (these are your professional and personal email addresses)
your speeding tickets
any mortgage you have ever held

Keep your business protected with our professional business credit monitoring.

Lenders Use Online Information Including Your Business Email and Website

One place where lenders and vendors will be looking for your business is online. Even if they’re not specifically checking out your online presence, they may still need to know how to order your product or service, or where to send praise or complaints. Your online presence is where they will find that information, or not.

Boost Credit Score Fast and Work on Your Website

What happens if your family member or a friend built your website? Maybe that person is talented, but business websites differ from personal ones. A business website needs to be easy to navigate. It needs to answer customers’ questions.

Styles differ. Wedding photographers and construction companies differ. They have dissimilar sites and design sensibilities, but they both have Contact and About pages, and information about what they do.

Make sure you own your domain, and not just your domain at Wix or WordPress or the like. You can do this by buying hosting. This is through hosting companies like GoDaddy or HostGator.

Your Email Address

Given that so much more of lending decisions is going on online these days, then your email address is an opportunity for your business to puts its best foot forward. Don’t squander this easy and free opportunity! General email addresses like admin@yoursite.com tend to be best.

With a general email address, if someone leaves your employ, another employee can seamlessly take over that email address. A username like admin, webmaster, or even hello is far, far better than cutiepie or the like, even if you’re in a playful industry that caters to kids. After all, your bank and banker aren’t.

Records Congruency

Keep your records consistent! This includes your online records. LexisNexis and the SBFE (Small Business Financial Exchange) are looking at everything, so it had better match.

Inconsistent records will lead to a denial due to fraud because that’s how lenders interpret inconsistencies. This is a cause of denials which is in the business owner’s hands. You have the ability to change and correct this.

This means your business name, address, phone number – everything! – must look the same in these places and more:

Every place your business has an online presence (your website, Yelp, SoTellUs, etc.)
IRS records
Your business’s records with Dun & Bradstreet, Experian, and Equifax
All licenses needed to run your business
Incorporation documents

Copy/paste this information; don’t chance it with retyping.

Keep your business protected with our professional business credit monitoring.

Boost Credit Score Fast with Fundable Business Credit Applications – Avoid Denials

Keep your business looking fundable (legit) with:

A professional website and email address
A toll-free phone number
List your phone number with 411
A business address (not a PO box or a UPS box)
Get all necessary licenses for running your business

Online Fundability

There are some aspects of fundability where you should pay particular attention to what’s going on online. They include:

Business owners listed and listed ownership uniform
Business name and address uniform
Industry aligned
Company domain
Information uniform on all records

Business Ownership Listings

Records consistency matters here, too. Your website should show who owns your business. And that information needs to be consistent. So if the owner is named Susan Johnson on your website’s About page, then she can’t be listed as Sue Johnson on your Contact page. If your business ownership changes, you need to show that here.

Business Name and Address Uniformity

Abbreviations can be your downfall here, as can punctuation like hyphens, commas, and colons. If your Contact page says your main office is on Main Street, then your About page can’t say it’s on Main St.

If your business moves, or you add subsidiaries and other locations, then you need to update that information everywhere. This even means whether you use your 5-digit ZIP code, or a ZIP plus 4 code (9 digits).

Keep your business protected with our professional business credit monitoring.

Industry Alignment

If your business is over the road trucking, then it needs to be listed that way. Pro tip: when your industry can be called several different names, like long distance trucking, mention those other phrases on your website.

Your Company Domain

When your company domain matches your business name, it helps with fundability. Pro tip: try to match what people will be searching for online, so if (for example) the word ‘brothers’ is in your company name, then determine if ‘brothers’ or ‘bros’ will be used by people searching for your company and its goods and services online.

Boost Credit Score Fast: Takeaways

More fundable businesses can get more money, and they tend to get more prospects who decide to become customers. One area of fundability you have total or near total control over is your business’s online presence. Keep it professional, uniform. and appealing, and easy to use. We can help you with even more aspects of fundability and you can boost credit score fast!

The post You Can Boost Credit Score Fast appeared first on Credit Suite.

How to Use Email Images to Boost CTR

Email is one of the most effective marketing campaigns out there — in fact, the average ROI of an email campaign is 122%.

For those who aren’t afraid to take a few extra steps, email images will spice up your campaign and help your email campaign stand out.

I’m going to show you how to leverage images in email the right way.

Email Images: Yes or No?

You can use email images, but should you?

I want to start by asking a few questions, because these will help you determine if using email images helps or hurts you. Read these and answer yes or no:

Do my images support my brand?
Have I optimized the image size?
Am I using the right number of images?
Am I properly using image alt tags?
Are my emails easily accessible?

Chances are you may not even know the answer to all these questions.

If that’s the case, then you’re not getting all you can from your email images, and this guide will help you.

But it’s not quite that simple. Having email images can boost your email’s aesthetics, but how do you increase email click-through rates with images?

What Is a Good Email Click-Through Rate?

Your click-through rate is the percentage of people who click on an image, link, or video in your email to continue through to your content. The average click-through rate is around 2.5% across all industries.

This number might sound a little low, but keep in mind, we’re talking about click-through and not open rates, which is the number of people who read your email.

Including images in your campaigns is a great way to increase engagement and improve your chances of driving traffic or even sales.

Images in Email Marketing: The Magic Ratio

Many marketers will tell you there’s a specific magic ratio of image to text, but it’s not always true. What is true is image-only emails will almost always cost you a trip to the spam folder.

Do that too much, and you’ll find your whole domain blacklisted.

That’s no good.

The ideal ratio is around 30-40% image to text. Any higher, you run the risk of triggering spam filters. Any less will make your email difficult to read.

The only way to find out what works for your audience is to test it! Use A/B testing to figure out what works and what doesn’t.

Keep Your Email Images Consistent

How many times have you searched for something on Google, found what you wanted, and clicked through to the website only to realize the link didn’t lead where you expected — at all?

It’s frustrating.

The truth is, you might be doing this to people right now without even realizing it.

Your email image needs to align with your brand and remain consistent throughout your marketing campaign.

Make sure when someone decides to open your email, it remains true to your company message, and all the emails look relatively similar.

If you’re using blue headers with a specific font in your campaign, it should match the landing page your visitor ends on.

Personalization and Targeting Are Key

Email personalization is more important than ever.

Why?

Because there’s more impersonal spammy communication out there than ever before. Personalization changes the way your email appears based on the person you’re targeting.

Just think about it. How often have you received an email that seems like it was made for you?

Not often, right?

This is where you can get ahead of your competition by doing the things no one else is willing to do.

No product or service has “universal appeal,” so you need to narrow down your email images to a targeted audience.

According to Invesp, 59% of online shoppers find products more interesting when you personalize your marketing approach.

So, how do you personalize your email images?

Cater to Repeat Buyers

Find products people need to purchase regularly and appeal to people who bought in the past. Amazon uses this strategy, resulting in 60% conversions from their on-site recommendations.

Here’s an example from Wayfair that was based on browsing history:

Recommend New Products

Recommend products to customers based on their previous buying history. Go the extra mile and even call it “Selections for [insert name].” That strategy helps create an “in-store experience” for your subscribers.

It’s as if you went to the clothing rack and specifically picked out items you thought would look great on them!

Ask Questions

If you’re selling a service or a digital subscription, you can ask your subscribers why they haven’t made a purchase yet. Give them a chance to sound off on what’s holding them back.

Doing this not only helps the email feel more personal and intimate, but it allows you to get feedback on what you could do better.

The ALT Tag Is More Important than You Think

We all know the importance of ALT tags for website images, but what about images in email marketing?

Are you currently using ALT tags properly in your email campaigns?

When the email client doesn’t download images correctly, your ALT tag becomes your lifeline for a few big reasons:

When the email client doesn’t download the image, the ALT text displays to the email recipient.
ALT text provides context if images aren’t loading.
ALT tags make it easier for those who use screen readers and other accessible technology to understand the image.

When all else fails, the ALT tag might be the thing getting the email recipient to open.

How to Create ALT Tags for Emails?

On the back end, an ALT tag looks like this:

<img src=”youremailimage.jpg” border=”0″ alt=”How to Use Email Images in Email Marketing” width=”482px” height=”205″ />

Where it says “alt=” is where your ALT text goes. So, if an email image doesn’t load properly, that’s what will display across the email text area instead of the image.

The process of adding it might vary based on what email client you use. Here’s how to add ALT tags on MailChimp, for example.

Use the Best Format for Email Images

You have three primary formatting options for your email image. PNGs, JPEGs, and GIFs are the most common choices. Let’s look at the pros and cons of each.

PNG

Portable Network Graphics offer a large color palette, which means compressing the file size doesn’t impact the image’s resolution.

Another benefit is that you can add transparent layers, making it easy to embed the image on top of other content. This lets you blend the background image into an email with live text.

The only downside to PNGs is the file size is much larger compared to JPEGs and GIFs because of the image quality.

JPEG

JPEGs offer large image compression, but doing so impacts the quality of your image. When you reduce a JPEG image, it groups each section into larger blocks, which causes the image to become blurry — which isn’t a good look.

While these are the most common image types, I wouldn’t recommend using them for email images.

GIF

You get less color vibrance with GIFs because they use an 8-bit color palette compared to a 24-bit palette with PNGs and JPEGs.

The obvious difference is the animation effect. Using GIFs in your emails increases interactivity and can allow you to show more than one product with the same image.

How to Find the Best Email Images

Finding the right images to get your email message across is crucial. There’s a variety of different types of images you can use, and each has its own purpose. Let’s look at a few.

Charts and Graphs

Providing statistics and data is almost useless without a graphic to back it up. When you provide charts in your email to prove a point, it makes it much easier for the recipient to grasp your message.

Inside’s business newsletter has a Series A funding tracker where you can see what startups recently got funding above $5m:

This easily shows at a glance who got the largest amount of funding, by size and color.

Piktochart is an infographic tool that makes it easy to create free charts (with a watermark). Just enter the data and select the type of chart you want.

Stock Photos

Stock images are the easiest way to add images to your email marketing campaign. There’s a large assortment of sites to choose from like Shutterstock, Depositphotos, and Pixabay.

When sourcing the best image, choose something relatable to your audience. If you’re targeting middle-age moms of toddlers, find images that appeal to your demographic.

Don’t just add images to add images — make sure they have a purpose.

Screenshots

Instead of using a numbered list to explain how something works, turn the process into beautiful imagery with screenshots.

Awesome Screenshot is a browser extension on Chrome, Safari, and Firefox that makes it easy to capture screenshots directly from the browser. You can capture a whole page or a part and download it to your computer.

Personal Photos

Keeping it real and making things personal is never a bad choice. Email marketing is all about pulling back the curtain and showing people what you’re all about.

You don’t need professional photos to make sales, and the realistic and pure nature of personal photos can be what you need.

Illustrated Content

Illustrations are a nice way to expand your possibilities. While you might be able to do a certain amount of things with a product, an illustration can display limitless options while staying true to your brand.

Here’s an example from comedian Nate Bargatze announcing a drive-in tour. After this image, his email contained a text call-to-action with more information.

Consider hiring an illustrator on Fiverr or Upwork to get affordable illustrations.

User-Generated Content

User-generated content is huge. In fact, 76% of customers trust content coming from “average” people versus the brand itself.

UGC helps create trust, and it offers authority from a relatable audience. For example, imagine how an image of someone using your product in their home would outperform a stock photo or a cartoon using it.

Offer rewards to happy customers by having them upload images to social media using specific hashtags and use those images in your email marketing campaigns.

Never Send Image-Only Emails

While images are important – you should never send an image-only email.

Here’s why:

Image Blocking Is Real

If you work in the corporate world, you understand this point. Many companies block images by default, and in fact, 43% of email users have their images turned off.

So, if you don’t have your ALT text game up to par, your campaign won’t load properly.

Email Image File Size

Email image sizes can cause subscribers with slow connections to lag and become unresponsive. If your email takes too long to load, your subscribers are going to click out or even unsubscribe because they can’t get your emails to open correctly.

Email Accessibility Is Changing

More people are using voice assistants to read emails, and these do not recognize ALT text or HTML yet. So, if the user is trying to read your image-only email, you’re out of luck.

So, what’s the ideal email image format?

Background Images with Live Text

Remember earlier, when we talked about the pros of using PNG files for your email images? Here’s where this all comes together.

Background images applied as an element to the email allow you to put live text over it, providing the most accessibility. Even if the subscriber has images disabled, they’ll see the text, which ensures all your subscribers will get something from the email.

Bulletproof Buttons

Including your CTA in your image is a fatal error. If the image is blocked or doesn’t load properly, the button or CTA you have is hidden and completely missed by the recipient.

Using bulletproof buttons allows you to build the button with code, rather than images. So if everything fails and your image doesn’t load, the subscriber will still receive your text and CTA.

Conclusion

Email images are an effective strategy to increase your email campaigns’ success, but you can’t take shortcuts.

Using the right image size, format, and design is critical to ensuring your emails get delivered and get results.

Follow all of the best and worst practices outlined in this guide, and you’ll be well on your way to a higher click-through rate and a repeatable email process that will drive traffic for years to come.

Need some help perfecting your email image strategy? Drop a comment below.

The post How to Use Email Images to Boost CTR appeared first on Neil Patel.

How to Boost ROI with Optimized Buy Now Buttons

E-commerce has become a cutthroat industry.

With everyone and their brother-in-law setting up e-commerce businesses and the competition is super stiff.

That’s why you must do everything in your power to position yourself for more sales.

One way to do that is to optimize your Buy Now buttons.

What is a Buy Now Button, and Why is Optimization Important?

Cart abandonment costs businesses $4.6 trillion globally. Research shows that two of the top reasons shoppers abandon carts are:

28% say it’s because of being forced to create an account
21% say it’s due to a long (or complicated) checkout process

Optimized buy now buttons can help streamline this process for users by kicking off a simpler checkout process. In its simplest form, a Buy Now button is a link or actual CTA button that, once clicked on, takes shoppers directly to a:

Product page: this works best if you’re promoting a new product and want prospects to see some social proof before buying.
Cart: Looking to increase your average order value (AOV)? Then link your Buy Now button to the shopping cart and encourage buyers to meet the deal or shipping threshold you’ve set.
Checkout page: This works best for products you’re promoting with urgency/scarcity, like a flash sale.

The advantages of Buy Now buttons are that they reduce cart abandonment rates and increase sales.

Here’s a typical example from the e-commerce giant, Amazon:

buy now button for amazon e-commerce example

4 Ways to The Buy Now Button for E-Commerce Can Help Increase Your Revenue

Let me show you four simple, yet powerful reasons why Buy Now buttons can make a huge difference in your bottom line:

Generate Demand

Demand generation is an important aspect of increasing online sales. A well-optimized Buy Now button is a great way to generate demand across multiple online platforms.

Speed Up the Checkout Process

Buy Now buttons bypass most steps and protocols shoppers have to go through to make a purchase, thereby helping customers make purchases faster.

Skip Account Creation

Not everyone who buys from your store wants to create an account. A Buy Now button makes it easy for shoppers to purchase products on your store as guests from any platform they see your product on.

Improve User Experience (UX)

With a Buy Now button, you can sell to your customers from any website or platform (like social media) that supports the Buy Now button function. This drastically improves your UX, as customers can make a purchase on the same site in seconds.

Buy Now buttons make life easier for both you and your customers.

Where Can You Use Buy Now Buttons?

One of the biggest advantages of Buy Now buttons for e-commerce is that they help maximize the ROI of omnichannel marketing.

With so many platforms and channels, it can be quite tricky for e-commerce businesses to drive sales. When trying to lead prospects down your sales funnel, the main cause of friction is the number of touchpoints needed to take them from a piece of content to your shopping cart.

Which is where Buy Now buttons can save the day.

By placing buttons on platforms your target audience frequents, you can encourage them to buy right from that very platform. Wondering where you can use a Buy Now button for e-commerce success? Here are some of the most effective locations:

Use Buy Now Buttons on Blog Posts

Studies show that 87% of people research a product online before making a decision to buy. One way they research is by reading blog posts. These can be blog-styled product reviews or other pieces of content that feature or mention said product.

For e-commerce stores, bridging the divide between the content experience and the purchasing experience can be a struggle. Few have managed to design an experience that results in interested shoppers actually checking out. (If you do need help with this, feel free to reach out on my digital marketing consulting page.)

Buy Now buttons eliminate the long transition from content to checkout.

buy now button for e-commerce on blog example

By clicking on the button right there in the content, readers are taken straight to the product page where they can make their purchase.

Boost Your Email Marketing ROI with Buy Now Buttons

Email marketing is important for generating sales for your business. It gives an average ROI of $44 for every dollar spent.

That’s why you must incorporate a Buy Now button in your email campaigns. It bolsters an already solid marketing strategy.

Here’s a good example from Etsy. It alerts the user that an item they’ve already added to their shopping cart is now on sale, giving them a great incentive to complete the sales process:

etsy email campaign buy now button example

This helps provide a great UX by streamlining the email to checkout experience.

Win the Affiliate Marketing War with Buy Now Buttons

Affiliate marketing is all the rage right now because setting up an affiliate site is super easy.

Doing it effectively, however, is another thing altogether.

That’s why you need to leverage the power of the Buy Now button and add it to your affiliate links. The visual appeal of a Buy Now button is more compelling than a normal link and is bound to drive your conversions up.

Fire Up Your Retargeting with Buy Now Buttons

Statistics say the average conversion rate on websites is about 2%. That means 98% of the people that visit your website never take action.

This is where retargeting comes to play.

Using cookies, you can “follow” them around the web showcasing your products – particularly the one they expressed interest in.

Enter the Buy Now button.

A well-designed retargeting campaign with an equally well-optimized Buy Now button is a potent solution to winning back bounced visitors and turning them into paying customers.

How to Optimize Your E-commerce Buy Now Button for Explosive Conversions: 3 Easy Tips

To understand how best to optimize your Buy Now button, you must first understand the psychology behind it. Here’s a brief explanation of how to ensure your button will convert like gangbusters:

Purple Cows Drive Sales

First coined by Seth Godin, a purple cow is hard to miss.

That’s exactly what your Buy Now button needs to be. To achieve this, your Buy Now button must be designed to look like a totally different element from the rest of your site. Two ways to do this are making your Buy Now button big and using a contrasting color.

For your Buy Now button to be a purple cow, it must look like it doesn’t belong.

This design strategy will help you achieve two things:

Visual impact: By being different, your Buy Now button will immediately attract attention.
Rouse curiosity: Human beings are curious by nature. Anything different rouses curiosity and compels users to investigate more.

.These two steps will ensure users take a closer look at your offer — and hopefully increase your sales.

Use Color Psychology to Trigger an Emotional Response

Research has proven what many people have denied for a long time: people’s purchase decisions are based more on emotion than logic.

One of the best ways to trigger emotional responses is by employing color psychology.

Color is a great way to make people feel what you want them to feel, and more importantly, take the action you want them to take. So which colors work best with Buy Now buttons?

Here are a few examples:

Red

Red invokes excitement and urgency. These are emotions that encourage shoppers to take action quickly. The feeling of excitement also helps buyers get excited about their purchase, thereby encouraging them to click your Buy Now button.

Orange

This color inspires feelings of confidence, warmth, activity, and friendliness. It’s best suited for Buy Now buttons selling outdoor products and other products associated with excitement, vitality, and fun.

Green

Green is often associated with tranquility, nature, power, and health. Selling supplements and other health products or farming accessories? A green Buy Now button could help you drive sales by helping you form an emotional connection with your target audience.

Blue

Associated with tranquility, water, reliability, and peace, the color blue works best for brands that want to evoke feelings of security, reliability, and stability, just like the logos of Ford, Samsung, and PayPal.

Placement Can Help You Bank More

The placement of Buy Now buttons for e-commerce can be tricky. That’s particularly true on platforms you have no control over.

However, on your web pages, find a place users can’t miss and place your Buy Now button there. A few places to consider include:

Immediately below your product’s featured image
Above the fold, if it’s on a website, landing page, or email.

The key with placement is to ensure your Buy Now button occupies a prominent position.

Tracking and Analytics For E-Commerce Buy Now Buttons

Tracking the performance of your Buy Now buttons is not straightforward. That’s because you’ll have to track it across multiple domains and channels.

One of the best solutions to tracking your Buy Now button across multiple domains is to use Google Analytics’ cross-domain tracking function. It must be installed correctly, as a single error in your cross-domain configuration could result in no or flawed data.

However, once configured properly, you’ll be able to get valuable data to optimize your campaigns on the different platforms you’re marketing your product(s) on. From impressions to conversions, every little piece of data is gold.

Testing Your Buy Now Buttons

Buy Now buttons often look pretty simple, but there are a lot of factors involved in designing and deploying an effective one.

One of those factors is testing the effectiveness of your Buy Now button.

No matter how much time and resources you invest in creating a perfect Buy Now button, there are some factors you need to test for before implementing your button, including:

Payment settings
Browser compatibility
Device compatibility
Size
Placement
Color
Copy

In addition to these factors, make sure your links work and send buyers to the right page.

Conclusion

Looking to drive more sales to your e-commerce store?

Then don’t overlook one of the most important elements on all your assets – the Buy Now button. When optimized and deployed well, this simple element can work wonders on your bottom line.

What Buy Now button best practices have helped you sell more?

The post How to Boost ROI with Optimized Buy Now Buttons appeared first on Neil Patel.

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