Businesses have always enjoyed a comfortable position when it comes to planning and preparation. Sadly, this isn’t the case anymore. Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days. So if you can’t keep up with this accelerated pace, somebody else …
The post Digital Strategy Consulting first appeared on Online Web Store Site.
Businesses have always enjoyed a comfortable position when it comes to planning and preparation.
Sadly, this isn’t the case anymore.
Due to the competitive digital landscape, business owners need to chalk out entire outlines, strategies, and implementation within weeks – or even days.
So if you can’t keep up with this accelerated pace, somebody else will.
The best way to stay ahead in the competition? Having a carefully drafted digital strategy.
Think of the whole thing as the guiding light.
Without it, companies will be stuck with their old-fashioned efforts and won’t be able to take advantage of moving online. Plus, a result-driven approach serves as the basis of digital strategy, which can be very beneficial for your company.
If you think that the ongoing pandemic has changed things, you‘re wrong.
On the contrary, experts at DMEXCO predict that 70% of executives expect the pace of digital strategy to boost further during these unique times.
So yes, you do need a comprehensive digital strategy that works for you.
And what better way to develop this other than enlisting the help of an expert digital strategy consultant who can do a broad set of activities, each of which is directed towards helping you meet your goals.
In this guide, our team at Neil Patel Digital will take you through the whole process of hiring the best consultant, along with the benefits of seeking a consultancy for your business.
Let’s begin!
What is your primary objective for launching a business?
Profit and long-term growth, right?
Well, identifying your digital strategy is the most crucial aspect for attaining both goals.
After all, it’s a high-level overview that defines and outlines where you are currently and where you would want to be. It also includes milestones set throughout a specific course of your journey, making it a reliable long-term plan.
Keeping this in mind, digital strategy consulting can help you recognize new technologies and services suitable for your platform. And hiring a consultant will make sure you‘re taking advantage of everything that’s out there and reaping the profits.
If there’s one thing that companies want, it’s consistent improvement in efficiency. Whether it’s targeting employee collaboration and performance or better delivery to customers and clients – everything counts.
You’ll be able to jumpstart your company‘s efficiency with the help of a digital strategy consultant.
You see, being an expert gives them the knowledge to use cutting-edge digital tools that can ensure precise and fast communication within your company. The data they offer will be more accessible and polished.
Plus, there’s zero risk of anything being lost or repeated due to clear and carefully designed strategies that have been optimized for efficiency.
Getting a consultant can be useful for streamlining client communication too. As a result, you can build long-lasting relationships by giving customers higher value for their investment.
Happier clients translate to higher profit margins and more referrals, so it’s only positives for your company.
Turning digital means you‘ll have several competitors – nay, several tough competitors.
Entering a digital culture means your customers do everything digitally, from transactions to information gathering to investing.
You can stay ahead in your niche industry by offering a unique product that no one else offers, but it still isn’t the endgame.
You have to go beyond your website, electronic device optimization, or implementing best SEO practices.
A consultant will guide you with the digital changes that are happening around us, equipping you with the newest technologies as they arise, and incorporating the latest market developments into your business direction.
Essentially, the expert will make your business digitally competitive right from the start and establish you as a digital leader.
You must already be on the lookout for investments that can maximize ROI – or get rid of bad investments altogether.
But this isn’t a perfect world.
You have to be careful about the decisions you make and how you run your company.
Working with a digital strategy consultant does require investment, but it’s one that has a greater possibility to pay off – in fact, some might say it’s guaranteed too if you have the right man for the job.
They give you access to a lot of crucial information and are ready to do all the hard work to provide you high value in a short period.
And not only that, you get a clear idea of the path you should take for your company to maximize your revenue and ensure success.
Moreover, having a consultant also eliminates the need for other employees, hence, cutting down costs in the long run. This will then contribute towards a boosted ROI in the end.
Partnerships with business and corporations are a necessity for long-term growth, no matter how old your business is.
In fact, you can transform your company vision and enter a new frontier in your niche if you choose your partnerships carefully. This, in turn, can relatively increase your customer base as well as present a lucrative alternative to going solo.
In other words, a consultant will point you in the right direction to become digitally competitive.
You might also receive invites from organizations that want to enter into a mutually beneficial partnership, and ultimately, achieve digital leadership.
Let’s not forget there is also a possibility of turning your competitors into partners that can increase market demand and customer base as a consequence.
Remember all the dinosaur processes that will only be you down today?
Digital transformation will help you bid farewell to all of them, as well as cut down unnecessary costs for employees, products, and services.
Since a consultant makes you more available and accessible for your customers, you’ll be able to maximize user experience, allowing you to climb to the top of your industry.
A digital strategy will lay down the stepping stones that you and your team can follow to become digital relevant.
Good digital strategy consultants have a similar style of working with the odd exceptions as they primarily focus their attention on your customer and company goals.
Before choosing a specific candidate, you need to ask yourself the following questions:
Look for a prospective consultant that can refine your understanding of the above questions further. In addition to this, you should ask to see a list of samples, references, reviews, and case studies to determine their competency.
A consultant won’t be able to create a digital strategy for your company if they don’t have an in-depth understanding of your business.
So the first thing that they do is ask you a lot of questions to gain a clear understanding of how your business functions and its objectives. For instance:
Don’t shy away or get irritated by these probing questions. After all, your digital strategy shows you your current situation, tells you where you’re going, and devises ways to help you get there.
After you answer their questions, you can expect the consultant to show you a cohesive strategy that has been tailor-made to suit your business needs.
The plan should include details about the following:
The expert will show you a proposed digital strategy or examples from previous client campaigns, and how they plan on moving forward with your campaign.
You can use this as an opportunity to evaluate the consultant’s work and skillset. Don’t be afraid to suggest specific tweaks and adjustments if you deem it fit.
Here’s what you can do:
Another alternative would be to pick a specific part of your business, such as advertising or content, and ask the consultant to build a strategy to accommodate a specific goal. This can be to increase sales for the worst-performing products, double the traffic within a month, etc.
If you’re happy with the consultant after analyzing their approach, the next step would be to provide them with necessary documents and give access to things that could help them implement the strategy effectively.
This includes an official agreement, brand content (brochures, flyers, images, logos, content), relevant photography (company photos, portraits of key people, location, office space, event photos), and social proofs.
Having your consultant create an effective digital strategy is crucial, yes. But it isn’t as important as its successful execution.
So just having a great strategy isn’t enough.
Your consultant should have the experience, expertise, and team back up to implement the strategy and produce results.
After execution, you should ask the consultant to collect, analyze, and provide you with useful insights about the launched campaigns. You can incorporate their suggestions and increase your budget to drive results, if required, as well.
Consider this: How will you be able to conclude whether you‘re on the right path without knowing the ROI?
Luckily, figuring out the right KPIs for your business can help you measure the success of a business strategy.
The following are a few KPIs that allow you to analyze the overall performance of your digital campaigns:
Your brand is necessary for building customer loyalty, creating a competitive advantage, and just… long-term survival.
It’s what distinguishes you from your direct competitors.
To properly measure brand engagement on your website, you need to consider the more refined KPIs that provide valuable metrics, such as:
Knowing where your customers come from is key to developing a powerful digital strategy since you know exactly what or who is driving visitors to your website.
For this purpose, you need to consider four main traffic sources:
Of course, you want to see a return on your investment.
However, it can be difficult to see the full potential and value of inbound marketing if you don’t have KPIs. For this purpose, consider the following formula:
ROI = (Sales growth – Marketing Investment) / Marketing Investment
Social media is an integral part of every digital strategy. If your consultant doesn’t include it, know right away that they don’t know what they’re doing.
At the same time, simply creating accounts on popular social media platforms isn’t enough for success. In this case, the KPIs are as follows:
You should check whether your landing page is sending your customer on the right path, which is why KPIs are crucial here.
The tricky part here is this metric is a little difficult to measure since the consultant may have a different goal for landing pages. Nevertheless, you can ask the expert to use Google Analytics to gain access to reports that help you measure organic traffic as well as per search traffic.
You can also make changes to your CTA, CTA buttons, revise written content, or add reviews and testimonials depending on the results generated after A/B testing.
If you’re still figuring out how to find the right digital marketing consultant for your company, take a look at our short checklist to know where to start.
Whether it’s setting short-term goals or long-term goals, the digital strategy consultant should have demonstrated knowledge about the market to think of strategies that can enhance your inbound marketing and outbound marketing efforts.
Creating a plan will always differ according to your business. For instance, some businesses require CRMs, while some need ERPs. The expert should know the right way to proceed to help you achieve your business objectives and streamline campaign processes.
We would highly recommend working with industry thought leaders who understand the digital world and have the credentials to back it up.
As mentioned before, knowledge of custom tools is important for delivering satisfactory results. More so, in the ever dynamic landscape of digital marketing.
You want to hire a consultant that uses relevant marketing techniques which include:
At Neil Patel Digital, for instance, we have an in-house SEO program powered by content marketing, that can be useful for enhancing the effectiveness of digital campaigns.
While it’s true that you can find several freelance digital strategy consultants, your main lookout should be to identify the extent of their experience and expertise.
Yes, they say that they can triple your conversions, but do they have the brain and muscle to back their claims?
It’s best to work with seasoned professionals who understand your current marketing strategy and can identify weak spots that require improvement.
A digital strategy expert must have expertise across several different verticals. The idea here is to make sure the professional knows the technical foundations of different things where they can use their marketing know-how and promote your offerings.
The best way to ensure this is by choosing a consultant who has worked with diverse clients. Working with a reputable digital marketing agency, for instance, will give you access to a team with several specialties that can be beneficial for your campaigns and other operations.
Now more than ever, businesses had to adjust their plans and offerings to meet customer expectations.
Digital strategies that played out over the course of years may now be over in a matter of days, which is why hiring expert help can be useful to keep up with this dynamic arena.
Having the right digital strategy consultant will ensure your company adapts smoothly to rapidly changing markets and remain ahead of your competition.
Thinking of the next steps? Get in touch with our experienced professionals here.
The post Digital Strategy Consulting appeared first on Neil Patel.
Are you currently running an online business?
Do you think you can sell more of your products applying the same actions?
Because that’s exactly what Conversion Optimization does for you.
You’re using the same ads, landing/sales pages, and funnels but they just convert more.
That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.
Just imagine doubling your conversions…
Wouldn’t that be CRAZY?
Well with today’s conversion rate optimization strategies you can easily do it.
You just have to know what to look for and how to get it.
So without further ado…
Here’s a detailed guide on how to find the best conversion rate optimization consultants and how to work with them to guarantee real trackable results.
The professional CRO Consultant is going to optimize your funnel to the very last bit.
But there are always activities that just generate more results than others.
Say for example your sales funnel is driving the most sales for your business.
You would want to optimize the pages in it first and then move on to optimizing different social media and other website pages.
So make sure you rank your activities from most to least important and then find a CRO Consultant that can help you with the top ones.
Further down this post, I’ll go over the questions you need to ask yourself in order to understand what to focus on first.
But for now, here’s the number one way a consultant can help you optimize your CRO:
Many people think conversions can be optimized only on paper.
But the same CRO process goes for any sales video you use in your business.
And with nowadays fast-paced world, most businesses have switched to selling high-ticket offers through webinars.
If you’re currently running a webinar you NEED to maximize the conversions coming from it.
You can’t keep pouring water into a leaking bucket, can you?
It’s your personal duty and obligation to make the most of your sales process in order to:
And that’s why hiring a professional CRO Consultant to look at your webinar, the pages, the emails leading to it, and of course the follow-up after is extremely essential.
He can quickly assess what needs to be improved and how to do it most efficiently.
Because I’m sure you wouldn’t want to record a 90-minute webinar from the scratch.
For many businesses, their website is basically their sales funnel.
It’s the place where they drive the most traffic and get the most sales.
So if your business is in the same spot, you’ve got to realize that depending on a single thing to bring in sales (the website) is a little ambitious.
And not having it fully-optimized for conversions is straight-up idiotic.
That’s why you need to hire an Expert CRO Consultant that can optimize every single bit of your website.
You would be surprised that 43% of business owners don’t know which is the most important page on their website.
That’s why it is very easy to get distracted and focus on the wrong thing when trying to scale your business.
Let’s say you already have your funnel up and running.
If that’s the case, you need to start focusing your attention on paid ads that bring in more and more potential customers to your pages.
That’s an easy way to check your actual funnel conversions and optimize accordingly.
But you can’t sell your products/services if your ads don’t convert, right?
Of course, if you’re just starting, you can try setting them up on your own.
But hiring a professional to at least check your work and give you valuable split-test suggestions is crucial if you want to run the same ads for a long time.
And trust me — you want long-term result generating ads.
Imagine this…
You’ve got a fully automated sales funnel that profits like crazy with ads.
You’re scaling it up but you want more…
That’s where you put your mind into social media marketing and social media presence.
Regularly posting conversion-optimized content on your Facebook Page, Facebook Profile, Instagram, Twitter, Tik Tok… is essential if you want to be in front of everyone at all times.
I’m sure you know about the ancient rule of marketing — The Rule of 7.
It says that a prospect must see your marketing message at least 7 times before he proceeds to become a partner, investor, customer for your products and services.
That’s why you need to close your potential customers on all platforms.
Because if you don’t, they’re just going to lose their hype and forget about you.
Also, a well-thought-out social media strategy will not only increase your social media conversions but also your overall business followers.
Which helps in the long-term game.
And here comes the last but definitely not the worst option.
Which is optimizing your back end sales through with higher converting pages and follow-up.
We covered how to get traffic, how to convert it through your funnel/website, and now comes the fun part…
Your Back End. for most businesses that’s the place they make the most profits.
So neglecting it is the last thing you should do if you really want to scale your business to the moon.
Famous back end follow-up is Email Marketing.
An expert consultant will not only show you the best email marketing practices you can use in your business…
But also, he’ll suggest new ideas you didn’t even know existed till this point.
After you pick what you need help with, it’s time to find out how to start with conversion rate optimization.
Firstly, you need to find a consultant that specializes in what you need help with.
Simple right? Wrong!
Hiring a consultant can either be a walk in the park or an endless lion chase.
What do I mean by that?
Basically nowadays everyone pretends to be ten times better than they actually are.
You don’t want to individually outreach people that say they’re good on their social media.
The best way to ensure results is to prepare a detailed job post and put it on freelancing platforms like Upwork.
That way only people that have experience and results in the industry will reach out and start a chat with you.
Again, be very detail-oriented in your job post and make a step-by-step checklist covering what you need before proceeding to hire your ideal match.
Let’s say you hire a CRO Consultant and begin your first conversion rate optimization journey.
How can you know that you made the right choice?
Well, an easy way is to ask your consultant for expectations you can have during the project.
What increase in revenue can you expect in the first month? What will be changed and what will stay the same?
And most importantly, if you’re currently not doing it, start checking your sales and conversions daily.
I’m sure that the marketing tools you currently use track enough data to see if your consultant really makes a difference in your business.
Your ROI (Return On Investment) is crucial and you can’t craw through the desert blindfolded for months.
Meaning you can’t trust empty claims. You either get results or not. There’s nothing in between.
This section will be useful for you if you haven’t hired consultants in the past.
So if you have any questions or concerns about the process you’re about to go through, just follow this detailed plan and you’ll end up with trackable and real results.
I’m sure you’ve used google docs before. If you haven’t it’s Google’s alternative to Word.
So the first step of your journey is to clear your mind on what exactly you need from your consultant.
The answers to these three questions should give you a good idea of what you need help with.
If you end up having 2-3 different answers then you should pick the one that can generate the most sales in your opinion.
After you know what you need, it’s time to get it.
The easiest way to do it is to create a job post on a freelancing platform.
That’s a quick way to find medium-tier consultants that can do the job fast.
But if you’re a big business looking for the best of the best, you should consider talking to a leading consultant in a proven marketing agency.
Agencies have a lot more clients and that way they have access to much more relevant analytics for what works.
We recommend NP Digital as it is the best marketing agency when it comes to SEO and CRO.
So if you’re ready to take your conversions to the next level, book a call today and talk to an expert in no time:
This is critical. Always make sure your consultant has a proven track record behind his back.
An easy way is to ask for previous results these consultants have generated for similar clients.
Of course, if you’re talking to a marketing agency like NP Digital, you don’t need to worry about results.
Then it’s time to set up some calls. Try to talk to at least 3 consultants and always ask for their opinion about the strategy you should be using.
That way you’ll have different perspectives and maybe find out something you missed when doing your personal assessment.
After you’re sure who’s the best consultant of the bunch, you should begin your contract.
But don’t jump the gun too fast. You never know what could go wrong.
So before you start a long-term retainer with your CRO Consultant, you should first hire him for a test project.
Find a small thing they can optimize to start with.
If they do a good job, then move to a larger project.
And don’t expect results from consultants that charge 5 dollars an hour.
Go all out on this project and hire the best of the best so you get your desired results.
Tracking your ROI is extremely important as we mentioned previously.
You should always do the math and see if your consultant makes you money in return.
If you’re not happy with the results and don’t see a positive future at some point in your contract, just end it.
Still, if they did a great job until the point you decide to end the contract, always make sure to leave him a positive review/testimonial that he can use for future clients.
But what happens if this consultant never stops generating results?
That’s more common with agencies that specialize in multiple marketing skills.
And if that’s the case for you, just keep investing until they stop.
You wouldn’t want to throw away your golden goose, would you now?
If the results from the first month exceed your expectations, you should consider raising your consultant’s salary/working hours.
Let him manage and optimize even more parts of your business.
Of course, don’t force him to do it.
If they just optimize your funnel and you want to focus on social media presence, you should first ask him whether they do that as well.
If he’s not up for it, you can look for another talent that can handle this part of your business.
It’s time to make you some money!
Please use the process I just shared with you and do it now.
If you procrastinate on hiring a CRO Consultant, you can really lose on a lot of money.
Your conversions are the thing that drives your sales.
So leave what you’re currently doing and go get your Conversion Rate Optimization Consultant.
Also, have you ever worked with a CRO Consultant? If yes, how was it? Share your experience in the comments below:
The post Conversion Rate Optimization Consulting appeared first on Neil Patel.
Social media dominates the present-day marketing landscape. More so, a platform like Facebook that gives you direct access to 2.6 billion people.
But is it actually worthwhile to use Facebook?
Facebook advertising has definitely increased in popularity, with an increasing number of businesses using the platform to gain new leads and stay connected to their existing customers.
Plus, there are solid stats that highlight how useful incorporating Facebook can be for your marketing strategy:
Converting visitors into customers should be super easy on the platform then, right? Sadly, this isn’t the case.
You see, all your marketing efforts will backfire if you don’t have a carefully planned Facebook ad campaign in place – one that is impactful and is supported by in-depth knowledge of the platform’s best practices.
There is no shortage of gurus who will run Facebook ads for you too, so how do you find somebody who will get you actual results?
Our team at Neil Patel Digital has created this handy guide to help you find the best Facebook ad consultant who knows what he’s doing, without wasting your marketing budget or talking in circles.
You’ve heard of multiple businesses having success with Facebook and Instagram ads, but you haven’t been able to make them work for you.
So what went wrong?
If you want to explore Facebook as a means to advertise your products and services for maximizing sales and generating leads, you need an expert.
Developing a winning Facebook ad strategy comes from experience and expertise – something that a Facebook ad consultant can offer. After all, it pays to be really good in your chosen field and have a track record of success.
Here are a few ways in which a Facebook ad consultant that help grow your business:
If you consider yourself a savvy business owner, it’s natural you would want to take full advantage of everything that Facebook marketing offers.
This is precisely what a Facebook ad consultant can help you achieve.
Since consultants are experts, they can develop ads that target people by demographics, location, gender, income level, age, interest, education level, and behavior, among other factors. In fact, the expert will know targeting options that you may not have even heard of!
For instance: Did you know Facebook permits you to target an audience based on the recent purchases made?
Additionally, a consultant has the know-how to create custom audiences, lookalike audiences, and layer targeting options, each of which allows you to get very granular with your targeting.
Facebook is like a strict teacher from school who likes to maintain discipline and decorum.
The platform’s main lookout is to protect users and their sentiments so that they continue using Facebook. They don’t want them to be annoyed by frequent ads or get insulted by any sponsored post.
Basically, creating a Facebook ad that gets approved isn’t easy – you have to remember a lot of rules.
You can end up wasting a lot of time, with a serious threat of getting your account flagged if you aren’t careful.
Facebook rejecting your ads doesn’t necessarily mean that they were offensive or irritating. It’s just that they didn’t meet the intricate rules and regulations the platform has to protect its users.
But guess who knows all these rules and regulations? An experienced Facebook ad consultant.
They can use their expertise to create attention-grabbing ads that not only force the viewer to take action but also comply with rigid Facebook policies.
If this is the first time you’re hearing of remarketing or haven’t yet utilized this excellent tactic to manage your ads, hiring a Facebook ad consultant is definitely wise on your part.
Remarketing is a powerful way to target people who have already visited your website, which, in turn, can be useful for driving up your ROI. And not only website visitors, but you can also connect with those who have used your app or given you your email address.
The consultant takes advantage of these people who are already engaged with your brand, and hence, may only need a little bit of coaxing before they take the plunge and finally place their order.
To build your remarketing audience, they develop a system to tag your website visitors with a cookie.
Trust us, remarketing on Facebook can be very useful for increasing your revenue without breaking the bank. Facebook ad experts set up the whole system so you can continue to build your business around the clock.
Your Facebook ad budget is a small part of your overall marketing budget.
If you plan on using paid ads, you might also be targeting customers on Instagram, Twitter, and Snapchat. Consequently, you cannot afford to waste your money on a single channel, as it’ll reduce your funds for other initiatives.
Since a Facebook ad consultant knows the ins and outs of the platform, the possibility of errors is considerably less when compared to an amateur. The former also use intelligent tactics to maximize budgets and conversions on ads sets.
For instance, most consultants increase ad set budgets by 20% every 2 to 4 days. This warrants a gradual increase, which doesn’t trigger a new learning phase, ensuring more stable performance. While it’s true that growing the budget does take time, your ad set life will be longer with fewer performance dips.
Scaling Facebook ad campaigns is very challenging, mainly due to the dynamism of the platform.
You need to constantly update your strategies and tactics when making changes in Facebook’s Ad Manager, and manage ad creatives. In short, it’s a continuous cycle of developing winning campaigns and fighting ad fatigue.
Any reputable consultant is well-versed in tactics that can make the process more streamlined and effective. Some of these tactics include:
In short, they take care of everything.
Think of the consultants as Michelin Star chefs that have their own unique recipes for their client’s campaigns. They are ready to experiment, make mistakes, analyze, and automate, which ultimately boosts your business growth.
Now you know you can grow your business by hiring an expert with Facebook ads.
The next step is to figure out how you can get started with Facebook advertising consulting.
Just throwing money at the problem and hoping for the best isn’t a good strategy. You require a clear road map that illustrates your end goal, along with milestones that can guide you to stay on the right track.
We’ve compiled a list of steps below that can help you make sure you have the right person or people managing your account.
Having the right person manage your ads account is like that essential puzzle piece of a puzzle that completes the whole picture – without it, it‘ll remain incomplete.
Before hiring anyone, make sure you do your best in researching and looking at the credentials of prospective candidates.
The following are a few ways to determine the capabilities of the prospect:
Another alternative is to use online hiring platforms, such as Upwork, Freelancer, and Reddit. Here, you can either post a detailed project description of what you need to be done or choose a freelancer profile from these marketplaces.
Seasoned consultants, which we highly recommend, usually ask potential clients to fill an inquiry form, and then schedule a call for a discovery call.
Once you’ve selected your expert consultant, you should hold frequent meetings to discuss your goals and budget. They should know what you expect from the Facebook ads, how you want them to perform, and how often you would review or tweak them.
Even the expert should be aware of your vision and budget constraints within which he has to operate. Thanks to their experience, the consultant will help you set your goals, but the overall objectives should always come from you since it’s your company at the end of the day.
Remember, your expert wants you to be crystal clear about your expectations and the amount of money you’ll be comfortable spending on your advertising.
The fact that you hired a Facebook ads consultant means you want your business to grow.
You want to use their expertise in Facebook advertising and take advantage of their knowledge. So you should give them the flexibility to come up with a game plan for your advertising campaign. Let the consultant work out the details based on your input.
You can then schedule a detailed review of the game plan before giving the go-ahead. Make sure that you’re on board with all the decisions before the campaign goes live.
The learning curve is a part of advertising – be it Facebook or any other social media platform.
There is no guarantee that your first ad campaign will be successful or as lucrative as you wanted it to be.
The funny thing is that it’s a good thing.
The first few weeks after your campaign goes live is a learning stage where you and the consultant get an idea about who engages with your business and how you can adjust your strategies to increase ad appeal.
Hence, don’t be afraid to set your plan in motion. The valuable data you get after the launch is the key to future success.
Never max out your budget before reviewing your ad campaign performance.
The Facebook ad consultant will collect, analyze, and provide you with all the relevant data about the campaign. He or she will also suggest tweaks that can help your ads perform better.
After implementing the suggested adjustments, you can work on incrementally increasing your budget. Even when your ads start performing better, you should continue monitoring and making adjustments over time.
The aim is to keep improving your ad strategy always, and the expert should be able to take care of this for you.
Let’s assume you hired a Facebook ad consultant, and have launched your first campaign.
How do you know you made the right choice with the candidate? Or are the ads effective in driving leads and sales?
The only way to find out whether your campaign was a success or not is to measure the ROI.
Ask yourself the following questions:
Once you figure out the answers to the above, talk to your consultant about the same.
Ask the expert what increase in revenue you can expect in the first month of launching the campaign, and in case the ad performs poorly, what remedial measures would they take to ascertain a consistent ROI.
Measuring the ROI of your Facebook ads is dependent on the following data:
Tracking ROI from social media can be a nightmare. But having a consultant on board equips you with the right knowledge about variables and tools that can simplify tracking, cost association, and revenue measurement.
Your ROI will tell you whether you’re getting results or not, providing you a bird’s eye view of the whole campaign.
Are you wondering how to hire the best Facebook ad consultant for your brand that understands your requirements and can successfully deliver results?
Below, we‘ve created a detailed checklist to help you walk through the entire hiring process.
To get results on Facebook, you need to create impactful ads that can deliver results.
Hiring a consultancy can be your first step to ensure this in case you don’t have first-hand knowledge about how things work.
Whoever you choose to be a consultant should have the skills to help you meet your goals – Whether it’s generating revenue, locking in more leads, or getting more click-throughs.
A dead giveaway for this? Having an exciting portfolio that boasts of successful companies and brands.
A Facebook advertising consultancy that has worked with diverse clients will understand the nuances of creating ads that leave a stronger impact on the viewer.
As mentioned before, the marketplace is filled with freelancers claiming to be the best, but only a select few have the experience and expertise to back it up.
A Facebook advertisement consultancy should have the brain and muscle to guide you through the process and help you attain your business goals.
So whether it’s an individual or a team, make sure they have the experience and knowledge to create and maintain successful ad campaigns. Figure out the following questions:
The consultant should have a hands-on approach for advanced audience targeting, customer engagement, and eye-catching copy creation.
Advertisement consultancies should be familiar with the latest Facebook advertising software and tools – pretty much anything required to ensure the job gets done and gets done well.
For Facebook, in particular, expert knowledge about Facebook Ad Manager, Facebook Pixel, and Power Editor is crucial. This gives better access to data that can be used to create creative and effective advertisements to increase popularity and promote growth.
Your chosen consultant should be experienced and have a good reputation.
Look for social proof like previous client reviews and testimonials to gauge the overall capabilities of the prospective candidate. This will help you understand more about their work ethic and determine their suitability for your company.
96% of customers go through testimonials before making a purchase decision since it indicates a higher possibility of a similar experience in the future.
Moreover, having plenty of testimonials means the consultancy has been consistently delivering positive results.
You’re at a higher risk of losing money when you don’t know how Facebook advertising works.
Hiring a consultancy gives you access to the right knowledge and experience. From identifying targets, running ad campaigns, and monitoring results, a Facebook ad consultant will take care of it all.
So yes, choosing to work with a reputable team of expert consultants is undoubtedly the best way to maximize results on Facebook and reduce the risks of spending thousands of dollars in vain.
The post Facebook Advertising Consulting appeared first on Neil Patel.