Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, …
The post 8 Tools to Bring Your Content Marketing to the Next Level appeared first on Paper.li blog.
If you want to grow your brand, you need a content marketing plan. Why?
Seventy-eight percent of companies that produce effective content have a documented marketing strategy.
That said, there’s no use in creating content if it won’t help you achieve your marketing goals. Instead, you need to know how to recognize great content.
To help ensure your brand doesn’t fade into the background, let me walk you through eight great content marketing examples you can learn from.
Content marketing is content created and shared for a specific commercial purpose, such as gaining website traffic, increasing brand awareness, or influencing people to buy your products.
A recent survey taken by professional content marketers found the following:
The survey respondents said other effective uses of content marketing are driving audiences to events, building loyalty with existing customers, supporting the launch of a new product, and building subscriber lists.
“Content” has a wide definition, including podcasts, eBooks, infographics, and blog articles. Essentially, if it’s a form of media designed to acquire and influence an audience.
How do you know what makes “great” content? One of the best ways to learn content marketing is by looking at real content marketing strategy examples.
My step-by-step guide breaks down content marketing in detail.
While these content marketing examples are all unique, they have something in common: a clear purpose.
Bear that in mind as you read through these examples and you’ll better appreciate how to create successful content.
Without further ado, here’s a look at some amazing content marketing strategy examples.
Content marketing is all about standing out from the crowd. One way to do this is by developing a memorable brand voice.
Why does voice matter?
According to Sprout Social’s research, 33 percent of customers say a distinct personality helps a company stand out on social media, and 46 percent appreciate brands who engage their audiences, so developing your voice is worth a shot.
MoonPie’s Twitter feed is a great example of a content marketing strategy. Not only does every Tweet have a clear purpose, but the brand uses a consistently fun tone to encourage engagement:
Here’s another example. Rather than just posting a product link, the social media manager appeals to followers with a quirky tone:
What’s the lesson here? Refine your brand voice. Here’s how.
Another way to stand out from your competitors is by making video content: 81 percent of marketers believe videos help them increase sales. Let’s break down a great content marketing example from Gymshark.
Gymshark wanted to promote a key message: fitness unites everyone. To do so, they ran the “United We Sweat” campaign, promoting inclusivity, diversity, and overcoming obstacles. They also designed promotional images to accompany the campaign:
The content works because it showcases the brand’s core message: uniting people through fitness. The slogan “United We Sweat” is simple and memorable, too, which helps.
How do you learn from this example? First, think about what makes your brand special. Revisit your mission statement and target market if you need a refresher.
Then, consider your campaign goals. Gymshark wanted to move away from its association with super-fit athletes and instead show why it’s a universal fitness brand. Placing “united” and “sweat” together makes sense.
Finally, keep it simple. When it comes to slogans and taglines, less is usually more.
Need some more inspiration? I walk you through how to write business slogans elsewhere.
Viral content instantly boosts your visibility, spreads your brand message, and generates more traffic, so it’s a worthwhile goal.
Let me use content marketing examples from Nadaré Co, a jewelry company, as an example of a successful content marketing strategy in action.
Nadaré Co’s founder began posting TikTok marketing content to promote the brand’s unique waterproof jewelry. She now has over 91,000 followers, over 1.3 million TikTok “likes,” and videos watched by thousands of people daily!
The secret to achieving this example of a content marketing strategy?
Post useful, highly targeted videos designed to entertain viewers, answer questions, and solve problems. For example, here’s a video on how to find your ring size, so customers know exactly which ring size will fit them before they order:
There’s also a video advertising the jewelry’s waterproof features and worldwide shipping:
Here’s what we can take away from this content marketing strategy example.
To educate your audience, you need long-form posts in your content marketing strategy.
Research shows that in-depth posts typically outrank shorter, less comprehensive blogs, and the average first-page search result on Google has over 1,400 words.
In other words, long-form content is worth your time and Ridester has some great content marketing examples.
After losing a significant amount of traffic, Ridester prioritized writing long-form content to answer the questions readers care about.
In one blog post, for example, Ridester sets out actionable steps for making more money as an Uber Eats driver. There’s no fluff; it’s comprehensive but concise:
After revamping its long-form content, Ridester saw a 487 percent organic traffic increase and improved its search rankings for 16 search phrases. Cool, right? Here’s how you can emulate this success.
Depending on your audience, influencer marketing is a highly effective strategy. Cricut, a DIY crafts supplier, illustrates why.
Cricut teamed up with “New Girl” actress Zooey Deschanel to promote its products. Deschanel, a real-life crafts enthusiast, brings authenticity and fun to Cricut’s content:
As we saw with Nadaré Co, videos are a great way to bring your product to life and build audience trust in your brand. Now, here are some tips for using influencers effectively in any content marketing strategy.
You can find influencers through social media keyword searches and influencer marketplaces.
User-generated content (UGC) is proof your products work. You’re not paying a marketing team to write ads or promote an item. Instead, you’re letting your products speak for themselves through satisfied customers. That’s why consumers are 2.4 times more likely to say UGC is more authentic than branded content.
Storiarts does this well. Storiarts turned to Instagram with two goals in mind:
Users can post pictures of themselves enjoying Storiarts products on a dedicated hashtag, #committolit:
How did this campaign work out for Storiarts?
They’ve grown from an obscure Etsy store, into a recognizable brand with over 82,000 followers and counting.
Want to best take advantage of UGC? Here’s how.
Got a goal like ending illiteracy? Tell the world about it!
Want to showcase what’s so great about your products? Successful content marketing examples often come down to high-quality product videos.
When you create videos as a content marketing strategy, you aren’t alone. In fact, 69 percent of marketers increased their video budget for 2022 per the results of a recent Content Marketing Institute survey.
Videos show your products in action and, ideally, they should answer questions your target audience might have about your services.
Fire & Ice made a video explaining how their air conditioner repair service works.
In just a few minutes, the video sets out what customers can expect from their service and how much it costs. Most importantly, it includes a clear CTA (how customers can book an appointment.)
Here are some actionable takeaways from this example of a content marketing strategy:
For our last content marketing strategy example, we’re talking about first impressions.
Why? Because first impressions matter.
In fact, 94 percent of consumers decide whether to browse a website based on its look and feel. In other words, when prospects land on your website, you want to set the right impression.
Vienna Beef, a Chicago-style hot dog manufacturer, knows this. After partnering with a digital marketing agency for a website redesign, they:
Here’s the homepage. It’s optimized for sales without being pushy. It’s also vibrant and engaging, with clear links to product pages:
Scroll down and you’ll find links to hot dog stands and local stockists:
It’s easy to overlook website design when you think of content marketing, but actually, web copy and design are among your most important content.
My suggestion? Set clear goals. Vienna Beef knew exactly what they wanted from their redesign which is how they achieved it so successfully.
Then, hire a website designer. Effective website design is an art, and if you’re serious about content marketing and conversion, it’s worth the investment.
Finally, run some A/B testing to check which design elements work best. You might find my A/B testing guide helpful.
Content marketing involves creating useful and engaging content across all mediums to organically grow your business, boost your visibility, and increase sales.
Whether it’s an informative blog post or an eye-catching graphic, all good content serves a purpose. It tells a story and reinforces a company’s brand identity. Great content marketing allows a brand to connect with its audience, so look for authenticity, professionalism, and strong messaging with a clear CTA or desired result.
Again, it’s fairly easy to spot. Simply look for muddled messaging, unnatural or “keyword stuffed” writing, and content that lacks any clear CTA or purpose. Poorly-timed marketing campaigns which are insensitive to current news always fall short, too.
Be intuitive. Explore what you think works (or doesn’t work) and why. If you’re impressed by a content marketing example, consider how you can apply the principles such as engaging visual elements and strong brand messaging to your marketing efforts.
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If you’re serious about growing your business and getting some brand exposure, then you need a content marketing strategy.
Research successful examples, take what works, and identify how you can implement those techniques in your content.
Don’t forget to track your key metrics, too, so you can see what’s working…and fix what’s not.
Struggling to produce the right content for your goals? Check out my consulting services and discover how I can steer you in the right direction.
Have you found any other great content marketing examples? What did you learn from them?
In today’s world, setting up a company is not as easy as putting some money into an idea. It involves a ton of processes and back-breaking work. It is also no longer a matter of … The post Leveraging Content marketing for Brand Success appeared first on Paper.li blog. The post Leveraging Content marketing for … Continue reading Leveraging Content Marketing for Brand Success
In today’s world, setting up a company is not as easy as putting some money into an idea. It involves a ton of processes and back-breaking work. It is also no longer a matter of …
The post Leveraging Content Marketing for Brand Success appeared first on Paper.li blog.
The McDonald’s golden arches in the form of the letter “M,” the first letter of the fast-food giant’s name. Its highly recognizable bright yellow and red color scheme is internationally recognized by its repeat customers. …
The post How to Capture Brand Voice in Content Writing appeared first on Paper.li blog.
At Paper.li, we highly value the power of content in all forms and the importance of building an outstanding personal brand. That’s why we launched The Personal Branding Playbook, where we share a proven method …
The post Grow Your Brand: Here’s How to Distribute and Share Your Content appeared first on Paper.li blog.
Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, …
The post 6 Tools to Bring Your Content Marketing to the Next Level appeared first on Paper.li blog.
Content planning is easily the most unenjoyable part of the entire content production and marketing process—just ask any digital marketer.
Yet, it’s an essential component of content marketing that can’t be ignored if you want to 10x your content output.
Not only will organization help you stay on top of things, but content planning helps improve the overall quality of your content. You should regularly review your content plan and look for ways to maximize your productivity—even on a shoestring budget.
Remember, content plays a huge role in your business growth.
As a result, you must be deliberate and proactive about the type and quality of content you publish. Planning your content will help you provide real value to your audience, remain consistent in posting, and stay ahead of your workload for the month.
This will create more time to respond and engage with your target audience: the true goal of content marketing.
A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages.
Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. Analyzing your content this way will help you understand what kind of content your audience is looking for and what works best.
You’ll also be able to identify what hasn’t taken off and has been a waste of your marketing budget. This will help inform your content strategy moving forward.
To make this segment of your quarterly content planning more effective, design a way of keeping track of your content’s performance each quarter. You can use a spreadsheet or any other content-management tool that you find easiest.
Before you start planning the type of content you’ll publish, it’s essential that you first decide what you want to achieve with your content.
You should set goals for your content each and every quarter.
A few business goals you can achieve with your content include:
When setting your quarterly content goals, it’s a good idea to use your previous quarter’s content performance as the benchmark for your next quarter’s content goals. It’s also an excellent idea to set SMART goals as this makes your goals easy to track and measure. For example, your goal could be a 20 percent increase in organic traffic in the next quarter.
Every content marketing campaign you run must be designed to accomplish specific goals that align with your future business plans.
One of the biggest mistakes you can make with your content is spraying and praying—publishing content and hoping it will perform. Content doesn’t perform by chance. You have to be strategic about every component of your campaign.
That’s why you must define the metrics you’ll use to gauge the performance of your campaign. Defining your content campaign metrics will help ensure that every piece of content and every campaign is data-driven, thereby increasing the chances of success.
How do you define your content campaign metrics?
Easy. Your metrics should be tied to the content goals you set for the quarter. A few examples of the metrics you can use to review the performance of your content include:
Defining your content campaign metrics will give you the perfect way to measure the success of each piece of content and the campaign as a whole.
One critical aspect of your content plan is understanding the audience you’re targeting. If your targeting is off, your campaign will flop.
To ensure you’re targeting the right audience, you need to conduct audience research and build personas representing your ideal customer.
A few things to note as you research your target audience include:
Using the data you obtain, you can then build profiles of your perfect customer.
Doing this will help you design the right messaging and create personalized experiences for your audience.
Besides understanding your audience, you should also seek to understand which stage of the funnel they are in. This will help you know which stage of the funnel to put more effort into as you create content for the next quarter.
Another important element for creating a quarterly content plan that will 10x your output is knowing what type of content to create.
Different content types include:
As you well know, making decisions (even concerning the smallest details of your life) can be challenging. Thankfully, a few factors will help you decide on the content types to focus on in the next quarter. These include your:
You can also review your own content to check which types of content have worked well for you.
For now, here are some of the content types you can leverage in your content marketing campaigns:
Easy to produce with the help of the right content writers, blog posts are among the most consumed types of content. They are also the easiest to rank in search engines as they provide many opportunities for SEO optimization.
E-books are a type of long-form content in PDF or HTML formats. They are a great way of showcasing your expertise, thereby helping you gain your audience’s trust. Plus, they are great for earning passive income.
White papers are informational documents that go in-depth to highlight a specific topic and how your product or service can help solve said problem. Their most prominent use is to help establish you as a thought leader. They’re also great for lead generation.
Another excellent type of content you can use to gain your audience’s trust is a case study. Case studies highlight a common problem your audience faces and how one of your customers used your solution to solve that problem.
Video content has grown in popularity over the past few years thanks to its highly interactive nature. It’s a great way to drive engagement and easily convey your message.
Infographics are a superb visual way of presenting information in an easy-to-digest format. They’re also great for driving engagement and attracting backlinks.
Now that you know the types of content you’ll create, you can start reviewing your content budget. You’ll have to work out how much you’re prepared to spend on:
As content marketing plays a huge role in the success of your business, you should set aside a healthy portion of your marketing budget for it.
How much should you budget for your content marketing?
The answer is largely dependent on several factors—including the types of content you plan on creating, the volume of publishing, and the size of your business. However, research shows that most brands spend anywhere from $5,000 to over $50,000 on content marketing. Marketing budgets in general should be between 7-12 percent of your total revenue.
With the budget sorted, you can now start getting the gears of your content creation in motion.
It’s time to review your content production workflow.
A content workflow is a series of tasks that you and your team must perform to ensure that each piece of content is perfectly crafted and created on time. It also highlights who creates which parts of your content, such as writing, recording, editing, and graphic design.
A well-designed content production workflow ensures that your content creation runs smoothly and efficiently. That’s why, as you do your quarterly content planning, you must review how well your content workflow worked. Ask yourself:
As you review your content production workflow, take note of the parts of the process that you can automate. For example, you could streamline aspects of the process by creating templates that ensure uniformity in the quality of the deliverables.
Most people make a mistake when it comes to content marketing. They think the process stops after hitting the publish button. You need to realize that content marketing has two critical stages: content production and content promotion. Writing content is only half the battle.
You also need to promote it. After hitting the publish button, you must aggressively promote your content. This can be via alternative content marketing platforms—e.g., sharing your blog posts on social media, or sending your LinkedIn article to your mailing list.
A few tips to help you create an effective content promotion plan include:
Design your content promotion plan in such a way that the day you launch a piece of content, you’re already prepared to start promoting it. Content promotion and distribution must start immediately after you publish a piece of content.
Content creation is a big challenge for many businesses. The best way to increase your content production is to plan ahead. That’s why you need to create a quarterly content production plan.
There is a myriad of tools you can use to increase your content production. Examples include spreadsheets, Trello, Frase, Workflowy, Grammarly, and many more.
Reviewing your content production plan is an essential part of running a successful content marketing campaign. That’s why you must regularly review yours. For your quarterly content plan, a monthly review is best as it gives enough time to get enough data to help you have a clear picture of how your content is performing.
Your content production plan should include everything that can help you effectively produce quality content. This includes content research, workflows, creation, and promotion.
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Content marketing plays a significant role in the success of marketing your business.
For your content marketing campaigns to succeed, you need to plan your content ahead of time. You need to create a quarterly content plan that will help you 10x your content output—both qualitatively and quantitatively.
Content planning has many advantages it brings to your content team and business overall. From speeding up the content creation process to improving content quality, you can engage your audience in new ways and maximize your marketing budget ROI.
Go ahead and use the tips outlined above to create your quarterly content plan.
What content planning tips have you found to be most helpful?
Keeping your audience engaged with your content is a full-time job in itself. You must constantly evaluate your current content’s engagement metrics while also anticipating the needs of your growing audience.
With this in mind, new and updated content is crucial to any successful digital marketer’s strategy. How can you generate new content without spending more time than you have available? With transcription services.
In this guide, I’ll explain what transcription services are and what they can do for digital marketers. This will include a look at one particular use case—repurposing content—to give you an idea of just how valuable these services can be.
Transcription services are business services that transcribe audio to text. The audio is most often pre-recorded and is then transferred to transcription professionals, who are trained in shorthand. They are able to quickly and accurately transcribe audio from many different sources.
You also have the option of AI-powered transcription tools, such as Otter and Rev. These services combine AI with trained professionals to deliver a top-notch experience.
From podcasts and videos to workshops and live speeches, a transcription service can help you to preserve your audio in text format. This can later be used for reference or, as I’ll outline below, as a way to repurpose your marketing content.
Transcription services are most often used by physicians, scientists, researchers, and other technical professionals. Their spoken notes are transcribed into written notes and reports that can be used for reference or recordkeeping.
When you think of transcription, you may also think of court proceedings and police investigations. These, too, are used for recordkeeping (often public record) and as a way to make the proceedings accessible to all.
However, transcription can offer great benefits to digital marketers, too. One of the most effective ways to use transcription is to repurpose content and create high-value content in multiple formats.
There are plenty of benefits transcription services can provide to digital marketers, and repurposing of content is just one. Here are five ways you can use transcription to expertly repurpose your content.
Whether a new or established digital marketer, I can safely assume you never feel as if you’re hitting your weekly or monthly blog post targets. By transcribing your videos into blog posts, you can get that much closer to reaching your goal.
How many posts should you publish a week? According to HubSpot, the sweet spot can be anywhere from one post to five posts per week.
However, this will depend on the size of your website and what you hope to achieve. For a small website with a goal of maximizing organic traffic, for example, three to four new posts per week is recommended.
Another benefit of turning videos into blog posts is accessibility. While many digital media platforms offer closed captioning, they aren’t always the ideal way to digest content. By turning videos into blog posts, you can ensure all of your traffic has access to your content in multiple ways.
Of course, you should aim to bulk up these blog posts in ways that benefit the readers. These include using visuals (e.g., images, infographics, charts) and adding more in-depth examples.
The transcription should serve as a starting point to creating engaging, valuable blog posts.
You don’t need to forfeit multimedia content entirely! You can “upgrade” your podcast to a video using transcription services. Just add some visuals and you can now share to digital media platforms like YouTube and Vimeo.
The greatest benefit here is the ability to reach a wider audience. While there is certainly crossover between podcast listeners and video watchers, there are some people who stick strictly to one format. By turning your podcast into a video (or vice versa), you open your content up to a whole new audience.
You have a few options here when it comes to adding visuals to your videos. The simplest is using one image (perhaps a solid background with your brand and website URL) throughout the entirety of the video. This isn’t appealing, but it will enable you to add your content to sites like YouTube.
For more appealing visuals, you can also try stock photos, digital imagery, or even b-roll.
How can you ensure the visuals you use are appropriate and appealing to your audience? Search YouTube for similar content keywords to see what types of videos your target audience is currently engaging with. This can ensure you are on the right track, while also giving you ideas on how to improve your content over the current offerings.
Or, you can turn your podcast into a blog post.
For example, Content Marketing Institute’s Joe Pulizzi hosts a podcast, then turns the transcript into a detailed blog post. This allows users who don’t have time to listen to still access their content.
Do you have a video or podcast episode that would make great list-building content? Then consider hiring a transcriptionist to turn that content into text.
List-building content, also known as lead magnets, are a great way to build your email subscription list. It is an offer of free content in exchange for an email address. However, it is not as easy to attract people to your list-building content as it was before everyone had a website. Your content must be truly compelling and high-quality.
There are plenty of lead magnet formats to choose from, including:
Using a unique angle, you can use the above formats to attract a targeted audience. With such an array of content types, it’s likely you have a video or podcast episode that can easily be transformed into one of the above.
There’s bound to be a Tweet-worthy quote or two from your latest podcast episode. Instead of replaying the episode and scrubbing through it, turn the episode into a transcript. This will make it incredibly easy to find social media content to share.
Without the need to scour your audio, you can now spend that time creating attractive visuals using platforms like Canva or Adobe Spark. These services allow you to create the ideal visuals for each social media platform, and they even include templates to get you started.
Do keep in mind the cost of transcription services may increase if your episode includes more than one person. This can take time and skill to navigate. On the other hand, the added benefit of transcribing multi-guest content is that multiple speakers can add refreshing insight to your social media pages, especially if the guest has their own social profile to engage with your audience.
If you want to create a substantive course, then consider combining multiple videos or podcast episodes on a similar topic. The resulting e-course can then be offered as a lead magnet or even a paid course.
With platforms like Kajabi and Thinkific, you can host your online course with ease. How can you ensure the course you create is profitable? The steps to creating a successful online course include:
As a paid course, the content should be of exceptional quality and it should go in-depth. Transcriptions of your previous content will be helpful to create an outline, but you should really dig deep and build out the content as best you can.
Before you employ a transcriptionist, take special care to pick your best audio and video episodes for transcription. These will form the basis of your course, but they’ll of course need to be bulked up with further examples, imagery, and more.
Transcription is invaluable to digital marketers, but perhaps you still have a few questions. Let’s go over them.
The cost to transcribe your content will vary. Consider that transcriptionists have various ways of charging for their work (e.g., per hour, by project) and rates will vary by experience level, location, and more.
Just as with cost, the length of time it takes to transcribe your audio will vary. The industry standard is two to three hours per one hour of audio. However, that assumes the audio quality is clear with little to no background noise.
Even professional transcriptionists rely on software to ensure efficiency and accuracy. With tools like Amberscript and Happy Scribe, you (or your editors) can collaborate with your transcriptionist in real-time. This ensures a seamless transcription experience.
As with most services, you get what you pay for. The same can be said for transcription software tools, as well. The more experienced your transcriptionist (or advanced the software you use), the more accurate the transcriptions are likely to be.
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Your audience craves new and updated content on a regular basis. While this can seem a daunting task, audio transcription services can offer a solution.
With transcription, you can turn your audio content into text. This text can then be repurposed into other forms of content, including blog posts, social media content, and online courses. Transcribed content can help you to satisfy the needs of your growing traffic numbers, while also providing accessible content so as to reach a wider audience.
Depending on the quality of the services you use, you may not even need to spend much time editing the transcription. This will save you immeasurable time while also expanding your reach as a digital marketer.
Which of the above content formats will you transform your audio content into?
Looking for a new way to research or find content ideas for your marketing content? You may have heard of Google Scholar but aren’t sure if it’s the right tool for what you need.
Google Scholar is a search engine for scholarly literature at major academic publishers and university presses that lets you find articles or citations on the topic of your choice.
Google Scholar is a great resource for finding articles on topics related to your niche and adding them to Google Scholar’s library.
Anyone can use this tool, such as marketers, academics, or anyone who wants to do research. All you need is an idea of what you’re looking for and a Google account.
Well-researched content helps build audience trust and positions you as a leader in your industry.
Creating content can be one of the most effective ways to promote your business. Not to mention, it costs 62 percent less than traditional marketing and can triple the number of leads you bring in.
In this blog post, we’ll discuss strategies for using Google Scholar to find marketing content ideas and research, plus tips to be successful.
Let’s get started!
Google Scholar ranks documents based on the number of times an article has been viewed, printed, or downloaded within a set period of time (usually around one year).
Similar to Google search results, the most popular or most used topics are shown first in Google Scholar results.
Google Scholar’s aim is to rank documents the way researchers would: based on relevance and popularity.
This ranking system also means searchers can find relevant content more quickly.
Documents are added to Google Scholar’s library when publishers submit them to the Google Scholar Metadata Program. From there, documents are indexed, ranked, and made available to searchers in search results.
There is no limit on the number of documents that can be added to Google Scholar’s library—it all depends on how many publishers are participating.
This makes it easy for marketers and researchers alike to find a wide range of relevant content ideas or research topics.
Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic.
No matter if you’re looking for news articles on digital marketing trends in healthcare, Google Scholar can help you get high-quality search results.
If you want to learn how to use Google Scholar successfully for your marketing research, follow the steps below.
Google Scholar’s advanced search option can help you find the most relevant research papers by year.
You can also use this feature if you’re looking for more recent content on a topic and want to avoid older articles that don’t reflect current trends in your industry.
For example, let’s say your company is interested in social media marketing best practices, but you want to keep your results modern. Google Scholar can help you narrow down research topics to a specific date range.
To narrow your search down by date, you use the “Since Year” option to show only recently published papers, sorted by relevance.
You can also use the “Sort By Date” option to show just the new additions, sorted by their publish date.
Using these features can help you find the most up-to-date resources on your topic or find out what competitors are talking about right now.
Google Scholar’s Related Articles option allows you to explore articles similar to ones you’ve already read, which can help you generate more content ideas.
To use this feature, simply click the Related Articles link at the bottom of an article on your results page.
For example, if you search “content management system” and find a great resource about WordPress, you can follow it up with related articles for WordPress, Drupal, and Joomla.
This can also be helpful if you find an article about your main keyword but want to know more about what other related keywords are being searched for most often.
For example, if you search for “content management system” in Google Scholar right now (because Google Scholar searches popularly-used terms), you get the following results:
These related articles give you a great starting point to continue your research and create stronger content topics.
Google Scholar lets you browse the top 100 publications in multiple languages, ordered by five-year h-index and h-median metrics.
This feature allows you to see which articles in a publication were cited most often and by who.
You can also click the h-index number to see the article and citation metrics. The h-index is a number that represents the highest number of papers in the publication that have been cited at least that many times.
The h-median metric is the median of the citation counts in its h-core. Articles in the top 50 percent of citations count towards this metric.
By exploring popular publications to see what topics they cover and what authors are most cited, you can find content ideas for your own blog topics.
Using the Cited By option on Google Scholar leads you to other relevant search results within the Scholar database.
Cited By shows you how many times the result has been cited by other journals.
By following these citations, you can learn more about your topic and improve the quality of your research or topics.
For example, if you want to write about the latest trends in SEO, it would be helpful to know what the most reputable sources on this topic are. If you find an article that’s been cited 500 times, you’ll know you’re reading something with merit.
Finding articles by the number of citations they have received is a great way to find high-quality content ideas.
Just be careful not to limit yourself too much, or you might miss out on some important information!
Google Scholar’s Advanced Search option lets you limit results to specific fields of study.
Fields are controlled by the Advanced Scholar Search function, which lets users input keywords, phrases, and places where they occur. You can also segment your results by authors, publishers, and dates.
This feature is great for marketers who want to focus on certain areas of their industry.
For example, someone who wants to write about the food and beverage industry would enter “food and beverage” in the keyword search box. They would also input “food industry” in the phrase search box.
This keeps their results limited to articles about food and beverage within the food industry, instead of all scholarly articles found by Google Scholar’s search engine.
Many Google Scholar articles have their keywords listed at the beginning of the result.
You can use these keywords as inspiration for content ideas. Or, if you already have a keyword in mind, you can get ideas for others from the results given. This is a great way to find related concepts to improve the quality of your article.
Not sure how to find relevant keywords for your article? Use Ubersuggest to inform your search!
The more relevant satellite keywords you add, the more likely is it that Google Scholar will return good results for your topic.
You can also use this method when writing blog posts or articles so you can quickly look up keywords and see related concepts at a glance.
Doing this research in advance allows you to produce higher-quality content with well-researched sources and information.
One strategy for using Google Scholar to find content ideas is to look at what your competitors and other industry leaders are doing.
For example, if you’re in the business of selling hats, and another company just published an article ranking high on Google Scholar about hat trends this year, that might be a good incentive to write something similar yourself.
Alternatively, you could use Google Scholar results to write about topics that are relevant to your industry.
For example, if an author or influencer in the online marketing space has recently published a book on email marketing strategy, that would be a good inspiration for potential blog post content ideas since it’s topical and directly related to your audience.
Lastly, you can use Google Scholar to find ideas for your product or service. If you’re a company that sells software, why not google scholar “software marketing tips” and see what comes up? You may find new ideas that haven’t crossed your desk before.
The last Google Scholar strategy to consider is using it to find potential customers.
If you are a company that specializes in the B2B space, you can try searching for topics relevant to your industry and see who’s writing about them. This can open your eyes to new people in the industry you might want to do business with.
You may also find relevant searches that focus on market research or lead generation strategies for companies within your niche. These could turn into potential prospects or partnerships in the future.
Even if you don’t get any new leads, you’ll still be able to gather in-depth knowledge about how other players in your industry are creating and interacting with content.
This can give you new ideas for content topics of your own.
To search on Google Scholar, simply enter your keywords in the search bar and click the magnifying glass icon.
Google Scholar makes journal articles easier to find and access than ever before. To search Google Scholar for journals, enter your keywords in the search bar followed by “journal” or “JSTOR.” For example, if I wanted to look at marketing books, I would enter: marketing + JSTOR.
Google Scholar is a great tool for research because it allows you to segment searches by time, publication, or author.
Yes, all of the information on Google Scholar is completely open access for anyone to see.
To activate Google Scholar, you need a Google account. Sign up for a Google account here.
You can use Google Scholar for marketing research, content topic creation, scholarly research, and more.
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One of the main reasons Google Scholar is so popular among marketers and researchers is because it’s easy to use. All you need is an idea, and Google Scholar will do the rest for you.
When using Google Scholar search, be sure to enter all of your known keywords, not just one or two words. For example, if you are searching “marketing articles,” Google Scholar would return everything related to marketing, including articles on marketing psychology, which may be less useful to you than the articles about online marketing content strategy.
Once you have the results you’re looking for, keep refining your search and exploring other citations or results.
Google Scholar is a great way for marketers to inform their content ideas and create innovative articles that people enjoy reading.
How have you used Google Scholar in your content marketing strategy?