According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? You’re not alone. It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, …
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According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment.
Struggling to see ROI with your ads? You’re not alone.
It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.
If you’re over throwing money at ads and not seeing your conversion rates improve, Facebook Creative Hub could be the answer to your woes.
The platform is incredibly powerful for finding strategies the top brands are using and implementing them into your creative before you hit publish.
By the time you finish reading this post, you’ll have a solid understanding of:
The Facebook Creative Hub is an incredible feature designed to help you create better Facebook Ads. At its core, it’s an ad mock-up generator making it easy for you to create, test, review, and share ads before you hit “Publish.”
However, Facebook Creative Hub isn’t an average ad mock-up tool.
It’s a powerful way to find inspiration for your next campaign. Browse real-life examples from top brands, filter by ad type, and see their exact strategies for success.
As I mentioned earlier, Facebook Creative Hub is so much more than a full rendering of your creativity.
Here are some of the biggest benefits marketers can expect from the Facebook Creative Hub.
When Creative Hub first launched, a “Get Inspired” button helped you stumble across successful ad campaigns. Today, the button is long gone, but the inspiration page is still alive and well.
Filter by ad format and select from:
Filter by a platform such as:
You can also browse the Featured and Leaderboard sections for even more ad inspiration.
Once you’ve found something you like, click the “Create Mockup” button and start creating!
Are you a bit intimidated when it comes to creating mock-ups? Or do you feel as a busy marketer, it’s simply a waste of time?
Facebook Creative Hub is here to make the entire process quick and effortless while helping you see more ROI with your Facebook Ads.
Simply click the “Create Mockup” button, and you’ll enter a screen where you can see exactly what the final product of your ad will look like.
By combining your ad inspiration and the editor, you’re setting yourself up to create a powerful Facebook Ad.
If you’ve created Facebook Ads in the past, you’ll know the platform is strict on which images get approved.
Use something with too many words over your graphic, and your reach will plummet.
Creative Hub lets you run your images through the mock-up editor and its built-in text checker. It will instantly tell you if your image will negatively or positively impact your ad performance.
Once you’ve added your images, ad copy, link, and call-to-action, you can generate a link to share with your team.
The link is active for 30 days, and you can use it to get feedback from anyone to see if they’ve got ideas for improvement.
Or, you can use it as a way to share the creative with your client before the ad goes live. The link will show the user exactly how the ad will look in all the different formats, giving clients a clear view of what to expect.
Ready to start creating your highest converting Facebook Ads yet? Here’s a step-by-step guide on how to create your mock-ups in Creative Hub.
Go to Facebook Ads Manager and click on the grid of nine blocks. A menu will pop up. If Creative Hub isn’t in your shortcuts, scroll down to the “Advertise” section and click on it.
Next, Facebook will take you to the mock-up screen to start building your ad.
The first step in creating your ad mock-up is choosing a placement.
What is a Facebook ad placement? It’s all the different places where your ad can show up on the platform. Choosing the right one comes down to your campaign objective and your audience.
For example, if you’re a fashion brand targeting Gen Z, you’ll want to focus on Instagram. It’s the generation’s prime channel for discovery and shopping, with 58 percent using the app to discover new brands and products.
You have 16 feed placements to choose from:
Click on the “Expand” button by the placement you want to focus on for your creative. It will open a pop-up, and you can see what your ad will look like on desktop, mobile, and other views.
Next, you need to choose how you want to structure your ad. There are two formats to choose from:
Which one should you choose? Again, it boils down to your campaign objectives.
Carousel ads are excellent for:
Single image and video ads are perfect if you want to focus on a singular offer (for example, a flagship course) and increase brand awareness, lead generation, and traffic to your site.
Next, scroll down to the “Default Mockup” section and start adding your media.
You can upload a premade video or an image straight from your desktop.
Creative Hub also gives you the option to create your content from scratch. Click on the “Create Video” button to launch the video creation kit, select a template, and turn still images into an engaging video.
Click on the “Slideshow” button, and Facebook will help you create a slideshow in under five minutes with one of the templates. You can add a background, stickers, and logos and choose from a variety of slideshow durations.
Both options are ideal for marketers who don’t have video editing skills or the budget to hire someone to create video content. With 74% of marketers saying video content has a better return on investment than static imagery, these two features help you get a slice of the action.
Next, you want to fill in the copy for your ad such as:
Once you’re happy with your mock-up, you’ll need to add it to the Ads Manager before it can go live.
To do this, turn on the slider in the top right-hand side corner. The “Create Ad” button will turn from gray to blue.
Click on it, and Facebook will take you to the Ads Manager. A pop-up will ask you to select your campaign objective from three columns: Awareness, Consideration, and Conversion.
When you’re done, scroll down and select the “Continue” button.
Here you can set your daily ad budget, the timeline for the campaign, and select your audience. Scroll down to the “Placements” header and select “Manual Placements” if you want control over where your ad is displayed.
When you’ve tweaked everything to your liking, click “Next.” You can preview the ad you created in Creative Hub one final time and change anything if necessary.
If you’re happy, click on “Publish.” Your ad will go into review, and Facebook will notify you once it’s live.
Here are some of the most important metrics to track for your Facebook Ads:
If your ad campaign involves someone clicking on a CTA, here’s what you need to measure:
If your ad budget is only a few dollars each day, you don’t need to worry about this metric. However, if you’re spending hundreds of dollars a month on Facebook Ads, you need to monitor frequency.
Frequency is the number of times your ad has been served to an average user.
If someone keeps seeing the same ad again and again, banner blindness creeps in, and your ad will lose its effectiveness.
Return on Ad Spend (ROAS) is how much revenue you make from each dollar you spend on advertising.
I recommend setting up the Facebook tracking pixel to get a clear ROI on your ad set spend.
If you don’t have the pixels set up, check out my guide on calculating ROI for your marketing campaigns.
CPC and CTR are metrics to measure the general appeal of your ad campaign.
CPC will tell you the average cost of a click from your ad to your website, and CTR is the percentage of people who click onto your website after seeing your ad.
If you notice you have a low CTR, it could mean your ad isn’t appealing to your audience, and it’s time to tweak your ad mock-ups.
Cost Per Action (CPA) refers to the behavior you want the person to take after seeing your ad.
It could be:
The lower your CPA, the higher your revenue and conversion rates for the same ad spend.
You’ve made it to the end of this post, which means you’re officially a Facebook Creative Hub master.
What’s next?
It’s time to start drawing inspiration from the biggest brands in the business and create amazing ads for your target audience.
However, before you do that, check out my deep dive on how to create, optimize, and test Facebook Ads. It includes everything you need in your marketer’s toolkit to run successful ads and the biggest lessons I’ve learned over the years.
What’s your biggest struggle with creating successful Facebook Ads? Do you think the Facebook Creative Hub will help?
From Spud Webb in the 1980s to Aaron Gordon in the 2010s, these are the most creative, jaw-dropping slams.
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Exactly How Creative Professionals Can Get More Perfect Clients When you collaborate with the “ideal” customer, life is fantastic as well as service is basic. The ideal customer pays on schedule, is delighted with your job, talks of her pals concerning you, and also improvises what you do simple. If you could reproduce the excellent … Continue reading Exactly How Creative Professionals Can Get More Perfect Clients
Exactly How Creative Professionals Can Get More Perfect Clients
When you collaborate with the “ideal” customer, life is fantastic as well as service is basic. The ideal customer pays on schedule, is delighted with your job, talks of her pals concerning you, and also improvises what you do simple. If you could reproduce the excellent customer, after that company would not be tough?
Allow’s go over just how to find even more excellent customers so you can raise your revenue and also lower your not-so-perfect customer dramatization.
Specify your “excellent” customer. Compose a checklist of particular things that makes (or you believe would certainly make) a customer fantastic. Exactly how much loan does the customer make?
When you have a checklist of standards that make up your ideal customer, discover out what the customer does in his extra time. Does your customer like to delight visitors in her residence? Where does your customer store?
Recognizing what your customer does with his time will certainly assist you understand where to market as well as where to discover even more ideal customers. If your ideal customer is included with a neighborhood charity, you might likewise desire to come to be a component of that company to fulfill various other possible customers.
Ask the customers that currently drop right into the “ideal” classification, for references. My individual preferred method to ask for recommendations is to claim, “You are my best kind of customer to function with as well as I would certainly like to function with even more individuals like you. Provide them a company card or a leaflet or various other item of advertising and marketing product they can pass on to their excellent good friends.
The even more ideal customers you deal with the even more chances you will certainly have and also discover to deal with various other best customers. Bear in mind, if you have customers that have actually been less-than-perfect, they are more probable to refer you to various other less-than-perfect individuals. Do whatever you can to border on your own with excellent ones, as well as your organisation will certainly be remarkable!
When you have a listing of standards that make up your ideal customer, locate out what the customer does in his extra time. Recognizing what your customer does with his time will certainly assist you understand where to market as well as where to discover even more excellent customers. If your excellent customer is included with a regional charity, you might additionally desire to end up being a component of that company to fulfill various other possible customers. My individual favored method to ask for references is to state, “You are my ideal kind of customer to function with and also I would certainly enjoy to function with even more individuals like you. The even more ideal customers you function with the even more possibilities you will certainly have and also locate to function with various other ideal customers.
The post Exactly How Creative Professionals Can Get More Perfect Clients appeared first on ROI Credit Builders.
Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Creative interactive content is in your future!
Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.
And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!
Our first jaw-dropping tip is all about tips and tricks for marketing your small business. Young Upstarts says there are a few inexpensive ways you can stand out and start to build customer loyalty.
Perhaps our favorite tip was the one about being seen. But what does that mean, anyway?
It means, quite simply, to get out from behind your keyboard and go amongst the people. Now, this is probably something which is more likely to be important if yours is a local business. But it probably can’t hurt even if your business is more or less 100% online.
True story time.
So, did you know what your intrepid blog post writer is also a published author? Yeppers.
And there is a species of marketing which goes along with being an author. In fact, every author has to do something or other like this to market their book. Yes, even Stephen King and JK Rowling! Gone are the days of just letting a publisher’s publicity department do the work. Every author has to help sell their work these days. Bigger name authors go on talk shows; little indies might take out ads on Twitter or run groups on Facebook.
And a couple of years ago, this meant going to a local convention with an indie author friend. We rented a table together and we also ran a panel discussion. Lots of fun!
But beyond fun, it was also a chance to look at marketing. For we were far from the only vendors there. And many vendors were not authors.
One which stood out was a vendor which sold comic books online. Now, they didn’t have to go to the convention. They could have simply continued their advertising efforts online. But it was a golden opportunity. Their audience dovetailed rather well with the people going to the convention (yes, we’re geeks).
Presence was exceptionally valuable. And for this company, it also meant not having to depend on Google’s search algorithms. It meant they could just meet and greet people.
Did they add to their mailing list? Probably. And those people are warm if not hot prospects. Pretty good for a $75 table and about five hours out of two people’s lives.
The next awesome tip is about zeroing in and finding your first customers. The SBA gives us the lowdown. Now, this is kind of similar to tip #10, but also not so much.
See, they, too, suggest you be present. And they pulled a leaf right from my indie author marketing book (please put it back – don’t deface books! 
), to team up with someone with a complementary but not competitive product.
But they had one great tip which was different.
Oh, Santa. You could be a great marketer the other 11 months of the year.
It’s kind of true! But what do they mean by this?
For startup companies hunting for their first customers, scouring your network is a smart way to get started. Why? Because these people already know you. Even if you’re just Facebook pals from playing Words With Friends, you’re still more familiar than someone who they’ve never, ever interacted with.
Plus most people have an altruistic streak in them. Even when it can sometimes feel as if the world is collapsing, there are a lot of folks who truly enjoy helping others.
How do you ask? Be polite and direct. “Hi, I’m starting a business. Do you know someone who might be interested in ___? Thank you for any leads you may have, and for your time.”
One thing the article doesn’t say, but your intrepid blog writer will tell you – don’t expect perfect answers. And don’t expect everyone to answer. If you can get 25% of your network to reply, and have 75% of those replies be on point, then you’re hitting it out of the park.
If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Engage your customers and prospects with creative interactive content.
Our following life-changing tip concerns networking tips for those of us who don’t find networking quite so intuitive. Small Biz Trends notes there are a lot of options if you just can’t get the hang of what often looks like a lot of glad handing.
What impressed us the most is that the listed tips tackle certain introvert anxieties head-on.
For example, for people who fear being alone with no one to talk to – bring someone with you! And for those who fear being stuck with someone they have nothing in common with – connect online first! Plus for those who can’t figure out how to break the ice – wear or carry something which is a conversation starter.
This last one truly resonated with us. It’s easy to add an interesting pin to a lapel or carry a funky purse or wear a remarkable tie. Someone is bound to ask you about your NASA pin or your dolphin tie or your Victorian era reproduction purse.
Hey, it can’t hurt.
For our next sensational tip, we looked at helping out overwhelmed team leaders with management. Entrepreneur lays it all out for us.
A venture capitalist is essentially a professional investor in new businesses. Now, not every business will be able to get VC funding. They mainly just want to toss cash at truly groundbreaking products and services. Think of Uber and Twitter.
But keep in mind – VCs don’t give money out of the goodness of their hearts. They will want a substantial chunk of your business, and they are expecting you to deliver. But if you’ve got a business which is taking off, fast, and you can’t keep up, then your business and a venture capitalist could be a match made in funding heaven.
This tip is so interesting, and it works! The Self Employed says there are best practices in every area, and that includes pitch decks. A pitch deck is the slide show you use to try to convince the VC that they should invest in your business.
We really loved the tip about bringing two separate pitch decks. One is the teaser, for when the VC doesn’t have enough time to really get into things. The other is longer, for when the VC has time and you can get into the nitty gritty.
And consider this – how considerate are you if you ask the VC if they’ve got only a little or a lot of time? Without just launching into something long without asking, you’re telegraphing a lack of respect for the VC’s time and interest level.
Food for thought, eh?
Grab this mind-blowing tip while it’s hot!
Creative interactive content is where it’s at! Buzz Sumo tells us all about it.
So you have undoubtedly seen most if not all of these. And the first and perhaps most prevalent one is … (drum roll please)
The mighty quiz!
If you’ve ever whiled away a few minutes to figure out which type of plum you are, then you’ve taken an online quiz. And while such a topic is utterly silly (for the record – your intrepid blog writer has never seen such a quiz although there is a fruit quiz – I’m a banana, apparently).
Quizzes are simple, and they are also kind of a sneaky way of getting information on people. After all, let’s say you sold women’s shoes. Then it would help to know who’s daring and who’s more sedate. That could change how you market to some people – the stilettos or the sneakers.
We also loved the calculators. And, in fact, we’ve looked at online business calculators before.
The beauty of creative interactive content is that it’s not just helpful to your customers and prospects. It’s also helpful for keeping your website visitors on the page.
If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Engage your customers and prospects with creative interactive content.
Check out this spectacular tip, all about using artificial intelligence in your business. Quuu says there are some terrific ways to incorporate using AI. Now, we’ve heard of chat bots already (and we’ve even covered them).
But there was one area which we really loved.
AI HiringHere us out. Or, rather, hear Quuu out. There are any number of lower level tasks which run through the hiring process. Use AI to weed out candidates and to bring other candidates to the fore. You know, the folks with better qualifications.
AI can also bring analytics into the process – and you know how much we love analytics here! Imagine understanding why one version of an ad worked, and another didn’t. Or understanding how and why a few changed words cut down the number of applicants who aren’t good for the job. Because weeding through applicants who have no business being in the applicant pool is a waste of time!
But our favorite part had to do with bias. Using artificial intelligence in hiring can help combat conscious and unconscious biases, so you hire people because of their qualifications, not their looks.
It’s not your imagination: this winning tip can help you with employee training. Effortless HR tells us something which we wish was more intuitive. What’s that?
People have differing learning styles.
So for the people who do best with repeated phrases, big posters might not do the trick. And for folks who need to be hands-on, just showing them won’t help until they can do the work for themselves.
Our second to last unbeatable tip can give you a new perspective on scouting for new vendors. Under 30 CEO points out working with vendors is vital to every business. And this is beyond the vendor credit tier.
Which vendor is the best one to handle your shipping needs? Or packaging? They aren’t all the same. So the article – which we highly recommend you read in its entirety – points out some considerations you may not have, well, considered.
Price, location, and product quality are pretty much a given when it comes to what to think about. But your packager – are they green? Do they offer bulk discounts? How big an order do you need to make before the discount kicks in? After all, a discount is meaningless if your business will never qualify for it.
We saved the best for last. For our favorite remarkable tip, we focused on success in the Google shopping feed. Founder U says there are a number of things to think about. By the way, the Google shopping feed is just another way to talk about the ads which come up when you search.
The article thoughtfully explains how to best write ad copy for the Google shopping feed. We loved their idea of thinking about a game of ‘I Spy’ when writing product copy. The other tip we loved was to use the most common name for what you’re talking about.
So it’s a movie, not a film. And it’s a shoe, not a brogan.
The entire article is so helpful we recommend reading it in its entirety. And get better placement and results!
So which one of our brilliant business tips was your favorite? And which one will you be implementing now?
If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Engage your customers and prospects with creative interactive content.
The post Three Cheers for Creative Interactive Content –10 Brilliant Business Tips of the Week appeared first on Credit Suite.