After viral reports over tension within the network, ABC News president Kim Godwin will be stepping down.
In an email sent out to staff on Sunday night, Godwin announced that she would be retiring from her position after being appointed in 2021.
“I have decided to retire from broadcast journalism,” Godwin said in the email obtained by Fox News Digital.
She continued, “Anyone who’s passionate about what we do knows there’s no other business like it, so this was not an easy or quick decision. But after considerable reflection, I’m certain it’s the right one for me as I look to the future and prioritize what’s most important for me and my family.”
Godwin also praised the network for hiring her as the first Black woman to head a national news network.
“I understood and appreciated the profound significance of being the first Black woman to lead a national broadcast news network when I accepted the role as president of ABC News a little over three years ago. It’s both a privilege and a debt to those who chipped away at the ceiling before me to lead a team whose brand is synonymous with trust, integrity and a dogged determination to be the best in the business,” she said.
Disney Networks president Debra OConnell also sent out a statement thanking Godwin for her work.
“Dana and I would like to take this opportunity to express our deepest gratitude to Kim for her service as president of ABC News. Kim has navigated this team through consequential times in our world, and she did so with respect for the brand and profession – and for that and more, we thank her,” OConnell wrote.
OConnell also stated that she would be heading up the ABC News division as they move through this “period of transition.”
Godwin reportedly faced internal backlash at the network over her leadership style, as frustrated insiders at ABC argued OConnell needed to take action.
“She has to take swift moves,” a person close to ABC’s internal operations told CNN of OConnell. “People there are restless. They are extremely frustrated.”
Several ABC News staffers also told CNN that Godwin had made several prominent mistakes, including the creation of an inner circle that has “alienated staffers,” according to the report.
Godwin has also privately complained of being micromanaged by OConnell, according to Puck News. The outlet reported that in conversations with several current ABC News employees, that “representation” and the fact that Godwin is the first Black woman to head a broadcast news division, had become the obvious, underlying problem in any discussions about the future of the company, and her possible firing.
“Race in the workplace is so nuanced that it can be easily weaponized by all sides and bad actors of any race,” a Black ABC News veteran told Puck.
“Disney fell into the trap of the soft bigotry of low expectations and appointed someone everyone knows is unqualified to do the job… Now [they] are worried that firing the first Black woman would be an act of racism, when she is simply bad at her job,” the person continued.
Eric Esch, the former champion boxer known as “Butterbean,” revealed in an Instagram video last week that he is down more 200 pounds over the last few years.
Esch said in the video he weighed more than 500 pounds at one point and dropped the weight with the help of DDP Yoga – the program designed by pro wrestling superstar Diamond Dallas Page.
“Look, I’ve never done a public weigh-in, first time. I was 515 about a year-and-a-half ago, two years ago, so let’s see what I weigh now,” he said in the clip. “I’ve been working out with DDP-Y. Mr. Diamond Dallas Page has helped me and my buddy Joshua. So, let’s see what I weigh.”
Esch was known as “Butterbean” in the early days of his career as he ate chicken and butterbeans to stay around the 400-pound mark to compete as a Toughman. He was a five-time World Toughman Heavyweight Champion with 56 wins on the circuit.
The 57-year-old was a one-time International Boxing Association World Super Heavyweight Champion and World Athletic Association World Heavyweight Champion. He was 77-10-4 as a boxer with 58 knockouts. He was also known at one point as the “King of the 4 Rounders.”
He also appeared in a few mixed martial arts and professional wrestling promotions.
He made one WWE appearance – in 1994. He fought Bart Gunn in a real boxing match at WrestleMania XV and knocked him out in 34 seconds.
A 12-year-old boy in Washington state was rescued Tuesday after he fell 20 feet down a well during recess and was found clinging to a plastic pipe to keep himself above water, officials said. Firefighters in Marysville responded just before 12:30 p.m. and found the boy partially submerged in water, Marysville Fire District said, adding … Continue reading Washington state firefighters rescue 12-year-old boy who fell 20 feet down well
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To be fair no AI tool is perfect yet as technology isn’t there yet.
And to give you perspective the AI wrote this post and then I had to modify it and add specific sections and steps.
When I look back and did an analysis, AI wrote roughly 25% of this post.
That’s not too bad. Sure, I had to write 75%, but the hardest part about writing isn’t putting words on a paper it’s coming up with the ideas and the overall format.
So today I am going to show you how to write a blog post using AI… keep in mind over time it will get better as technology improves.
But first, something you should know…
Don’t worry about duplicate content
Google doesn’t penalize for duplicate content and even if they did this AI tools makes 100% unique content for you.
So, you won’t have duplicative or plagiarism issues.
It’s not just mixing words around it is trying to understand what you are trying to write your article on, do research, and come up with words that encompass everything you are trying to get across.
First, enter in the keyword you want an article on. For this example, I chose the term “digital marketing” as my blog is on digital marketing.
Then you will want to select a title from the list provided. You don’t always have to use it at the very end but a lot of the titles are based on what people are searching for.
Next, you will want to choose a meta description.
Similar to the above, meta description is also based on keywords that are popular from a traffic perspective.
After you select your meta description you will want to select a few headings.
Keep in mind headings are like book chapters. Pick the ones that work the best, and again keep in mind you can always adjust the text later on.
The last step is, that Ubersuggest will take all of the data and spit out content for you.
By no means is the content perfect and I wouldn’t recommend publishing it or any AI content written by any tool for that matter.
More so use it as a starting ground.
So how do you modify the article?
Well, the AI tool won’t always be contextually accurate, but most of the time it is.
More so the way you make the AI piece amazing is by getting more detailed.
So for example in the digital marketing above, in the “create an online presence” section I would go in-depth on Facebook, Twitter, LinkedIn, and Pinterest on how you can use them for marketing.
As for Google + it doesn’t exist, so I would delete that part and expand the other platforms and give step-by-step instructions on how to leverage them.
I would also include screenshots so each step is clear.
Under the “promote your brand” section I would discuss ads and other ways to promote your brand such as running promotions, sales during holidays, or even doing webinars.
I would give examples of other successful ones that businesses have run and give examples of failed campaigns that have been run and break down what you can learn from them.
The “grow your audience” section already talks about what to do if you have no followers. They are all good tips that the AI tool wrote, but the tips are too surface level. I would dive deep into each one.
From how you should think about commenting on other profiles and blogs to what email templates to use to convince people to collaborate with you.
And the measuring success section was cut off from the above screenshot but it mentions Google Analytics. I would go more in-depth on how to set up goals in Google Analytics and tie in revenue.
Conclusion
The Ubersuggest AI tool isn’t meant to replace humans or for it to perfectly write your content for you.
It’s meant to give you a start.
You have experienced writer’s block and we all hate it. The tool solves that part plus it gives you a head start.
It not only gives you title and meta description ideas, but it writes some of the content for you as well as gives you popular headings based on keyword search volume.
All you have to do is adjust and fill in the rest.
Did YOU Know That Your Business Credit Score Can Affect the Cost of Your Business Insurance?
A business credit score tends to not be necessary to apply for an insurance policy. But insurers may ask to access your business data after you apply. High credit scores correspond with low premiums and vice versa. That doesn’t mean you should ignore financials in favor of improving your credit score. Rather, if you improve your company’s credit history by paying down debt or working on payables management, then this could help you save money on business insurance premiums.
Get Ready Before You Apply
Getting ready to apply for business insurance is like preparing to apply for financing. You need to know certain details about your business. If you must have certain coverage before signing a lease or contract, understanding the required coverage will also be key before applying. Doing your due diligence beforehand will save you time and maybe even money.
Part of due diligence is looking for an agent. Make sure you work with an agent who understands your business needs and the best options for you. Then the process can go much more smoothly. It is best practices to find an agent specializing in your industry. Their expert advice can be helpful in the process.
Your Credit Could Affect What You Pay for General Liability Insurance
Data your insurer uses revolves around correlation. Poor credit tends to mean a higher risk. Insurance is all about probability, and the data shows a higher chance of frequent claims and overdue payments, when insurers cover someone with bad credit.
What If You Don’t Have Business Credit Yet?
Having no business credit score won’t prevent you from buying general liability insurance. And it won’t keep you from getting a decent premium. But a good business credit score might get you solid discounts. So, it makes sense to start building PAYDEX and other business credit scores.
Are Your Business Insurance Premiums Affected by What’s in Your Business Credit Reports?
Many business owners have no idea their insurance rate is affected by their credit report. But let’s consider personal credit for a moment. And, since Experian business scores (in part) come from personal credit scores, it does apply to your business credit.
Statistics show that people with high personal credit scores file fewer claims than those with low credit scores, and those with higher scores are less likely to have traffic accidents and traffic violations. Additionally, history in a credit report can show if a business or an individual will pay insurance premiums on time or at all. For that reason, federal law lets insurance companies look at items from your credit report. Carriers do not have to tell you they are using your credit report.
How Insurers Use Your Business Insurance Credit Score
Rates are based on a narrow set of information in your credit report. Carriers can only use those specific types of information; this information together is your insurance credit score. The insurance credit score does not include your FICO score.
The score does include items like the pattern of monthly bill payments, collection activity, total number of outstanding loans, and total number of credit cards. Under the law, your rates cannot increase if you do not have enough credit history to calculate a credit score. If you want to see what your personal insurance credit score is, you can buy a copy of the report from True Credit, a division of Transunion.
It’s smart to review your insurance credit report and make certain everything in it is correct. It is important that you do this to get the best rate you can find.
Using Insurance Credit Scores for Business Insurance
Only some items on your business credit report are considered when you apply for business insurance. The insurance credit score only considers areas of your credit report which apply to the insurance industry. It is against the law to deny an insurance policy based on a lack of credit history.
Average time in which your company pays its monthly bills
Collection activity, if any; and
Length of credit history
Items that insurance companies CANNOT use when checking an insurance credit report include:
Amount of credit available
Number of credit inquiries in your company’s credit file
Type of credit history or not enough credit history to develop a score
Types or issuers of credit cards and debit cards your business carries
Does it Matter So Much if You Don’t Think You Need a Lot of Insurance?
It matters because you can’t get by with no business insurance! Every small business owner needs certain insurance policies to protect them in case the worst happens.
Differing industries will have different degrees of risk. Examine your risks and put together a business insurance plan based on that information. Shop around and find the right carrier for your small business. There are nine basic types of business insurance every small business may need to protect a business.
#9. General Liability Insurance
Every business needs general liability insurance. It will cover:
third-party bodily injury
third-party property damage
advertising injury (accusations of libel, slander, copyright infringement, etc.)
The type of your business, its size, assets, and corporate structure will determine the amount of coverage you need. But this policy won’t cover motor vehicles.
#8. Commercial Property Insurance
If you have a physical address, you should carry commercial property insurance to cover losses of business or personal property. This type of policy usually covers damage to the structure and inventory or property within it from damage from storms, fire, theft, or vandalism. Dovetailing with commercial property insurance, it might also make sense to look at a business owners’ policy (BOP) depending on the size and assets of your business.
Insurance companies will sometimes offer a BOP to small and medium-sized businesses. A BOP policy will usually combine general liability, property insurance, and business interruption coverage. You can often add riders to such a policy. It can be more affordable to bundle the coverage you already need.
#7. Business Interruption Insurance
If property sustains damages, you may not be able to keep your business open during repairs. Hence business interruption insurance can help cover financial losses. It can cover your employee payroll, taxes, operating expenses, debt repayment, and sometimes the cost of a temporary location. Many business owners used business interruption insurance during the height of the Covid-19 pandemic when they had to close their doors.
#6. Workers’ Compensation Insurance
If you hire employees to work in your business, you’re legally required in most states to get workers’ compensation insurance. Workers’ comp protects you and your employees if they’re injured or become ill at work. It can cover an employees’ medical expenses and lost wages while recuperating. If an employee agrees to accept workers’ compensation as part of their hiring package, they often waive the right to sue you for an incident at work.
#5. Commercial Auto Insurance
If you use a vehicle for business purposes, then you need commercial auto insurance. Because if you get in an accident while doing business-related work, your personal car insurance may not cover it. Some insurers will require separate policies for dump trucks and semis.
#4. Product Liability Insurance
If you manufacture or sell any type of product, you can be held liable if that product injures someone, damages their property, or makes them sick. Product liability insurance can help cover associated medical costs, replacement of the purchased product, and even legal fees and settlement costs if your business is sued. Distributors and sellers can be the subject of product liability lawsuits, so, they should consider this form of coverage.
#3. Cyber Liability Insurance
If your business is the subject of a data breach and customer information was accessed or stolen, cyber liability insurance can:
Notify anyone impacted by the breach
Give them credit monitoring
Cover the costs of informing the public (if necessary)
Some insurers call this data breach insurance. Anyone who stores customer information electronically should get it, as your general liability policy won’t cover this.
#2. Professional Liability Insurance
If you run a business where you offer professional advice or are responsible for completing projects—such as a doctor, lawyer, or architect—you need to carry professional liability insurance. It’s also called errors and omissions insurance. This policy can protect you and your business if you’re accused of negligence (or were negligent), missed deadlines, undelivered services, or breach of nondisclosure/copyright insurance. Doctors and other professionals often must carry a specialized type of professional liability—malpractice insurance. But even plumbers, realtors, and event planners can use professional liability coverage.
#1. Commercial Umbrella Insurance
At times, it can be more affordable for a small business to purchase an umbrella policy, instead of increasing the limits of an underlying policy. An umbrella policy may also cover business risks that an underlying policy excludes. Hence, if the policy limits of your general liability policy are exhausted, umbrella insurance can step in to cover whatever remains. But umbrella policies can’t and won’t cover everything.
Does a Home-Based Business Need Insurance?
You may be wondering if any of this can apply to you. You may not have a physical business location. But your homeowners’ insurance will only cover some of any damage to business property. And most if not all the other insurance policies apply, too.
Other Types of Insurance to Consider
A small business may do well to consider key person insurance. With key person insurance, if there’s one person—this could be you—key to the operation of your business, the business won’t grind to a screeching halt if that key person were out for a long time (say, with Covid). This coverage can help cover any associated monetary losses for a certain time until your business replaces this person, or they return to work.
Two other types of consider are commercial crime insurance, and equipment breakdown coverage. Crime insurance can protect your business if you’re robbed (even by an employee). It can help cover financial losses other types of insurance may not. Equipment breakdown covers damage to or the loss of your A/C systems, boilers, furnaces, and computers and other electronics, if damaged by power surges or they break down.
If you’ve got employees, then you may be thinking about offering employee benefits. Often, depending on the size of your business, you must provide disability insurance, health insurance, and other insurance, like life insurance, to help protect your employees. But with good business credit, you may be able to save on all these types of insurance.
Finally, Pay Attention to Your Policy
It’s best practices to take time to revisit your policy, especially if you change parts of your business and need new coverage. Experts say you should search every three years or so for a new policy. This is to make sure you’re not only staying current on your coverage but getting the best rate.
Business Insurance and Business Credit: Takeaways
The strength of business credit scores like PAYDEX can affect the price of your policies. Insurance carriers tend to look at open debts and collections, and how quickly your business pays its bills. Paying on time and keeping accounts out of collections can help both your business credit scores and what you’ll pay for premiums—for any type of business insurance.
Ultimately, if you want users to stay on your site and purchase your products, you need to make sure your site is fast.
How to Prevent A/B Testing from Slowing Down Your Site
To prevent A/B testing from slowing down your site, it’s important to take extra steps to ensure your user experience is not impacted by these tests.
According to Backlinko, the average page load benchmark is 10.3 seconds on desktop and 27.3 seconds on mobile.
If you’re not hitting these markers, you may have a problem.
Whether you’re using Google Optimize or another A/B testing tool, there are a few ways to prevent your site from slowing down.
1. Implement Scripts in the Top of the Head Tag
When you add A/B testing scripts to your site, make sure they are at the top of your head tag and not a tag manager.
This is important because if you make changes to your site, the scripts will be overwritten.
A tag manager is an external script that loads in place of others which can overwrite them without warning and prevent scripts from functioning properly when you make changes to your website.
If you are using the synchronous version of the script, then make sure it is placed after your site’s scripts.
This will prevent any problems with delays caused by third-party resources on your page, such as ad networks.
The synchronous versions prevent any content from rendering until it has been fully loaded. This can prevent your A/B tests from loading in a reasonable time.
The asynchronous versions prevent any content from rendering until it is ready, but this does not prevent the other scripts on the page from being executed immediately.
The asynchronous version is recommended for most users. It loads in a separate thread from the rest of the website, so it does not prevent other critical tasks from being executed prior to its execution.
The async version will prevent certain animations from slowing down your test experiences while still allowing for other elements on the page to play.
If you use a tag manager like Google Tag Manager (GTM), or another JavaScript management system, it’s important these are implemented asynchronously and not using the standard version of the Optimize snippet.
There should be no delays in page load time when Google Optimize is running on your website. The async version can prevent this by adding asynchronous to each script call so they don’t block rendering.
This is particularly important if you don’t run any tests or if they are played in a non-interruptive manner across all pages.
3. Incorporate Animations to Improve UX
If you are using Google Optimize, then you can also use animations to prevent test experiences that may load slowly and be too disruptive to the user experience.
Animations can be used to prevent A/B testing from slowing down your site by giving users something fun to focus on while they wait for content delivery.
For example, you can use animations to keep users engaged before a site fully loads, like this.
This will tell users their content is being loaded and prevent them from leaving the page.
Remember to always center your animations in a place where your user will be focused.
A loading page is a good example of this or a page where the user will be focused on a specific part of the design.
Remember to prevent animations from interrupting other tests and make sure they are implemented correctly across all pages.
GTM will allow you to shorten the snippet or include the snippet only on specific pages.
Keep in mind that using a tag manager is not necessary for Google Optimize if you just want to add it once across all of your page’s head tags.
If you prefer to embed the script into each page directly then make sure they are implemented at the top of the head tag.
5. Test on the Server-Side
When conducting A/B tests on different server sides, the delay is often much less noticeable.
For example, you might be using PHP instead of JavaScript on your client-side to prevent content from loading slowly and interrupting users who are trying out their new site design.
Using different server sides works because the async version will prevent browsers from blocking on a callback function, which would prevent all other content from loading while it’s waiting for code to finish running.
The benefit of doing this is the server-side tests prevent users with slow connections or high latency from seeing delays when loading content.
If you can’t do this, it’s recommended to use Google Tag Manager to load these scripts asynchronously so they run after page rendering is complete and don’t affect performance.
Also keep in mind that when testing on different server sides, it might be more difficult to prevent a slower loading experience from interrupting users since there is no way of calling asynchronous JavaScript into service.
6. Consolidate and Optimize Variation Code
Consolidating and optimizing variation codes can help prevent A/B testing from slowing down your site.
Variation codes are the code that is used by Optimize for each variation.
The more complicated your website, the more variations you need to create and the more often these tests run — which results in slower site speed.
If too many changes are applied at once on a page it can prevent other scripts from running properly or even prevent the page from loading at all.
This is detrimental to your user experience and can prevent testing from allowing you to continue optimizing your website.
For example, if a user has JavaScript turned off or does not have it enabled they will never reach the variation that contains optimized content for them and this can set back optimizations by several weeks!
This is why it’s so important to consolidate all of your Optimize codes and scripts directly into the head tag of your site.
7. Keep All Data in a Single File
Your website is full of data and assets that need to load before the page is shown to a user.
When you run an A/B test these assets and data need to be shared between the two experiences, but can also cause a lot of issues if they aren’t carefully managed.
For example, say your old site used Font Awesome for all its icons and your new website uses Google Fonts as it is more web-friendly. If your site is running an A/B test, your old site will need to use the same Google Fonts as your new one.
If you don’t manage this correctly it can cause a considerable delay in how fast the page loads for users because of all these extra assets that are loaded on top of each other.
To prevent A/B testing from slowing down your site, keep all data in a single file. This means you prevent the page from having to make multiple requests for information.
All experiments should be stored in a single place that is easily accessible by everyone on your team. This can prevent a lot of issues from occurring, as well as making it much easier to track the progress and performance of each test you are running.
Frequently Asked Questions About Preventing A/B Testing from Slowing Down Your Site
Does Google Optimize slow down your site?
Google Optimize does not have a big effect on page load times. What’s more important is the time it takes your page to load, latency, and visitor connection speeds.
What should you do after an A/B test?
After you complete your A/B testing you should measure your results and take action based on your findings. It’s also recommended to strategize a new A/B test so you can continue learning.
How do I increase my Google page speed?
Page speed comes down to many factors, but optimizing your A/B tests can help prevent testing from slowing down your site.
When should you not use an A/B test?
If you lack meaningful traffic, don’t have the time or resources to dedicate to testing, don’t have a hypothesis to test, or don’t need more traffic, you should not use an A/B test.
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How to Prevent A/B Testing from Slowing Down Your Site: Conclusion
A/B testing can be a great tool for driving conversions and it’s something every website owner should take advantage of.
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