How to Find Old Tweets

If you’re searching for an old tweet, there’s an easier way to find it than just scrolling through your timeline. This guide teaches you how.

Why Finding Old Tweets Matters

There are a million reasons you may want to uncover your own or someone else’s old tweets.

Maybe you tweeted a brilliant business idea last year, but you can’t remember what it was. Perhaps you remember making a particularly witty comment and want to see how many retweets it got.

It could even be something as simple as seeing what your now-favorite celebrity was tweeting about before they got famous.

Finding old tweets could also be a case of saving face or saving your reputation. We’ve all said things we’re not proud of in the past. The trouble is the permanency of the internet means off-hand comments can be hard to escape. We’ve all seen stories of five-year-old tweets coming back to bite people and ruin their careers.

Better to find those tweets and delete them for good, no matter how innocuous they may seem.

How Do I Search for Old Tweets?

The most obvious way to search for old tweets is to scroll back through your time timeline. Depending on how much you tweet, however, this could take a long time. Even if you only tweeted once a day for three years, that’s over 1,000 tweets you’ve got to scroll through.

Luckily, there are three better strategies you can use to find old tweets.

Use Twitter’s Advanced Search

Twitter’s advanced search feature is the easiest and most comprehensive way to search for old tweets on your own or anyone else’s profile. You can search using multiple filters, including date, keyword, places, and accounts. That means you can pinpoint an exact tweet or find multiple tweets that all meet the same criteria.

Start by navigating to the advanced search page.

How to Find Old Tweets - Use Twitter's Advanced Search

Next, choose what you want to search for. Let’s say we want to see what I said about link building in 2016.

We start by typing “link building” into the exact phrase search bar.

find old tweets by using advanced search - screenshot

Then add my account to the accounts section.

How to Find Old Tweets - Twitter's Advanced Search Account Example

Then select the date range. In this case, we’re looking for tweets between the start and end of 2016.

How to Find Old Tweets - Adding date range in Twitter's Advanced Search

Voila. We get a list of every time I mentioned “link building” in a tweet in 2016.

Old Tweets - Neil Patel Example

You can use the advanced search filter’s criteria to find just about any tweet you want. You can use the date range to pinpoint what someone tweeted on a specific day. You can also use it to find your first tweet ever.

In my case, we can see I joined Twitter pretty early on in March 2007.

Old Tweets Neil Patel

Finding my first tweet is as simple as going back to the advanced search feature and apply the following filters:

  • My account (@neilpatel)
  • The date range (March 1, 2007 – March 31, 2007)

Twitter doesn’t list the tweets in chronological order, but it is easybut easy to see what my first tweet was.

Old Tweets - Neil Patel example of finding first tweet

The best thing about Twitter’s advanced search feature is how easy it is to change the parameters and run a new search without going back to the main search page.

In the example above, we can quickly edit the search to find out what I tweeted about in March 2020.

How to Find Old Tweets - Editing Search Paremeters in Twitter's Advanced Search

If your original parameters weren’t narrow enough, you can easily add more to the existing search. For instance, we can add “coronavirus” to the start of the search to only include tweets related to the pandemic.

Old Tweets Examples, Neil Patel

We can also search for another person’s tweets during the same timeframe by adding “OR from:[Twitter handle]” after my name.

Let’s use this to see what my good friend Eric Siu had to say.

How to Find Old Tweets - how to search for another person’s tweets during the same timeframe

Ask Twitter for Your Records

Twitter’s advanced search feature isn’t the only way to use the platform to find your old tweets. You can also download an archive of your data, giving you access to all of your tweets at once.

Go to “Settings and privacy.”

How to Find Old Tweets - Ask Twitter for Your Records

Then click “Your account.”

How to Find Old Tweets - Go to Account Settings at Twitter's Advanced Search

Then “Download an archive of your data.”

How to Find Old Tweets - Download an archive of your data in Twitter's Advanced Search

Enter your password, then click “Request archive.” You’ll get a notification as soon as your ZIP file is ready to download.

How to Find Old Tweets - Twitter Data Archive

Use a Third-Party Website to Delete Your Old Tweets

Several third-party websites will do all of the hard work of finding specific tweets for you.

All My Tweets

All My Tweets is a fast, free, and easy way to view all of your tweets on a single page. Log in using your Twitter account, and you’ll get a complete round-up of your Twitter activity.

Tweet Binder

Tweet Binder lets you get a full report on any Twitter account, not just your own. This is great if you want to find out what someone else was tweeting about in the past or understand how their activity on the platform has changed over time.

TweetDeleter

TweetDeleter leverages your Twitter archive to make finding and deleting tweets incredibly easy. This is a great solution for people who tweet an awful lot and who may find their archive a little overwhelming when they download it.

Should I Delete My Old Tweets?

Now you’ve found your old tweets, you’re probably wondering whether or not you should delete them. Unfortunately, there’s no straightforward way to answer this question.

There is a good case to be made in favor of preserving all of your old tweets, but there’s an equally good case in favor of deleting them (or at least deleting the worst of them).

Let’s look at both sides of the coin below to see if we can come to a decision.

Pros of Deleting Your Old Tweets

Deleting old tweets gives you a chance at a fresh start and can help avoid any unwanted and negative publicity as your audience grows. Here are some of the best reasons for deleting old tweets:

  • You want a fresh start on Twitter but don’t want to change your email address. It may be best to delete everything in this case.
  • You’ve changed opinions on a particular topic. Changing your opinion is a great trait, but you may not want anyone calling you a hypocrite.
  • You joined Twitter when you were a teenager. We were all embarrassing when we were younger, but it’s best to delete any evidence of your younger, more foolish self.
  • You don’t want a new employer spying on your history. Some employers check social media accounts before making a hire. Don’t let them find anything they won’t like.
  • You’ve switched industries. If you used to work in e-commerce but now work for non-profits, it might be worth deleting old tweets that are unrelated to your current field.

If you want the advice of an expert, Katie Linendoll believes that if you have to think twice about a tweet, then just delete it. “If you’re hesitant on a tweet and you think it might be dicey, then in what capacity do you think it’s a good idea to keep it up there?” she asks. “It’s mind-boggling to me, it’s just not worth it.”

You won’t be alone if you delete your tweets, either. According to TweetDeleter, activity increased 14 percent in 2020. The most common reason users were deleting their tweets was “cleaning up my feed for potential employers.” Other popular motives included “getting rid of embarrassing tweets” and “a change of opinions than what past tweets represent.”

Cons of Deleting Your Old Tweets

Deleting your old tweets isn’t necessarily the best idea, however. There are some pretty significant drawbacks to deleting your tweets, especially if you plan to delete a large amount.

  • People may notice. Mass deleting all of your old tweets can be as bad as not deleting them for people with a big following. Doing so may cause people to speculate on what you said in the past, even if you didn’t say anything bad at all.
  • Deleted tweets are gone for good. There’s no getting a tweet back once you delete it, so think carefully if you’re willing to let it go.
  • Mass deleting tweets may mean losing sentimental posts. Old images or a message to a now-departed friend may hold tremendous sentimental value. I’d advise against deleting these kinds of messages wherever possible. Even if you don’t think you’ll miss the tweet now, you may change your mind in the future.

Deleting tweets can be a double-edged sword. That’s why I believe in being very careful about the tweets you do delete. Don’t worry about a typo, for instance, or for commenting on a belief that loads of people held at the time. If you take this approach, you may not have much of a timeline left.

Do take Katie Linendoll’s advice, however. If you have to think twice about it, just delete it and move on. Life’s too short to get worried about a single tweet.

How to Delete Old Tweets in Bulk

You don’t have to delete your old tweets one by one. Several apps let you delete all (or a selection) of your old tweets automatically.

TweetEraser

TweetEraser lets you filter and delete your tweets quickly and easily. Filter by keyword, hashtag, or date, and then start deleting. There is a free version of the tool, but heavy Twitter users will probably need the premium version which costs $9.99.

TweetDeleter

TweetDeleter doesn’t just let you search tweets; it lets you delete them, too. You can use the platform to crawl your old tweets and delete them one by one, or you can set up an auto-deleter that will crawl your profile and delete tweets according to predetermined settings automatically.

Best of all, TweetDeleter lets you keep your deleted tweets on their app. You may not want other users to see them anymore, but you can re-read them whenever you want.

The standard version of TweetDeleter costs $3.99 per month.

TwitWipe

Do you want to purge your profile completely? Then opt for TwitWipe, which deletes all of your tweets in one go. It’s super simple to use, deletes your tweets instantly, and, best of all, is free to use.

Conclusion

It’s not always easy to find what you or someone else tweeted in the past, especially if you’re a prolific tweeter. Tweeting regularly is a great way to grow your personal brand and your business, but it can also make it hard to keep track of what you said.

Whether you use Twitter’s advanced search feature, request all of your activity from the platform, or use a third-party tool, finding old tweets can let you identify which ones you want to keep and which you want to delete.

Whose old tweets are you going to look at first? What embarrassing things did you tweet about in the past?

How to Find Keywords Everywhere

Keywords play an integral role in search engine optimization.

That’s why, if you want your SEO strategy, particularly keyword research, to be successful, you must know where to find relevant keywords.

You must know how to find keywords everywhere—and not just any keywords, but high-intent, low competition keywords you can rank for.

Why It’s Important to Find Keywords Everywhere

Whenever keyword research is mentioned, the conversation is usually centered around finding the best keyword research tool.

However, to have a set of winning keywords for your SEO strategy, you need to look beyond the standard keyword research tools everyone else is using.

You can’t rely on one single SEO tool or strategy. That’s because no single SEO tool can provide you with all the information you need to create a robust SEO strategy. Besides, take a look at the results you get from different tools, and you’ll find that every SEO tool provides slightly different results for the same query.

That incomplete data puts you at a great disadvantage. That’s why, if you want to outperform your competition, you must put in the effort and look for keywords everywhere—not just using a single tool or platform.

So how do you find keywords everywhere?

That’s what I’ll share in this post.

4 Tools and Strategies for Finding SEO Keywords Everywhere

When done right, SEO keywords can help you rank content, sell more products, and build your brand. That’s why investing the time and resources to find the right ones is so critical to business growth. Here are some tools and strategies to help you do just that.

1. Do a Manual Google Search

What better place to look for relevant keywords than on the biggest search engines of our time? Yes, I’m talking about Google.

On your quest to find keywords everywhere, one of your first steps must be a manual Google search. Here are a few ways you can find relevant SEO keywords using this method:

Google’s Autocomplete

Google’s Autocomplete function is the suggestions Google offers when a user is typing in a search query. While it was originally meant to help users reduce typing time, it has become a wealth of data for SEOs. That’s because the autocomplete suggestions are pulled from real-time, trending searches.

To find keywords using Google’s autocomplete, type in a keyword and note the suggestions Google offers. You’ll notice most of the suggestions are long-tail keywords. This makes this strategy excellent for finding long-tail keywords.

Featured Snippets

Another way to manually find keywords on Google is by searching for niche-related keywords and focus on the featured snippets.

Also known as “position zero,” a featured snippet is the first listing on the search engine results pages (SERPs). It’s different from other results in that it contains more information. Both factors make it more appealing to users than the other results on the page.

Featured snippets are one strategy you can use to find keywords everywhere.

Featured snippets can also help you find keywords to use in your content—and the best featured snippets to use for your keyword research are your competitors’ featured snippets.

Of course, manually searching for these is laborious and time-consuming. To make it easier, use an SEO tool like SEMrush’s Featured Snippet Report to track your competitors’ featured snippets.

Once you’ve compiled your competitors’ featured snippets, find the keywords they are ranking for and add those to your keyword list.

People Also Ask

The “people also ask” box is another great place to find SEO keywords. For some searches, Google will display related questions people ask in drop-down boxes like this:

The people also ask box is a great tool for finding keywords everywhere.

Just like Google’s autocomplete feature, the “people also ask” box is a goldmine of long-tail keywords.

Related Searches

The related searches section at the bottom of the SERPs features related keywords users input into the search bar.

when looking for keywords everywhere, don't forget Google's related searches box.

Sift through the related searches on as many pages as you can and look for relevant SEO keywords to add to your content strategy.

2. Use Keyword Research Tools like Ubersuggest

Want to find keywords everywhere?

Then you’ll want to use SEO tools like Ubersuggest.

Ubersuggest is a free tool specializing in generating keywords and serving up critical data on those keywords. The main features of the tool include:

Domain Overview

The Domain Overview feature gives you insight into your competitors’ SEO, content marketing, and social media strategies. This allows you to see what’s working in your niche so you can adapt those strategies for your campaigns.

Top SEO Pages

This feature helps you discover which competitors’ pages rank for particular organic keywords. It also shows which content performs well on social media.

Keyword Ideas

This is one of my favorite features—and the most useful. All you have to do is type in a seed keyword, and the tool provides a list of head and long-tail keyword suggestions.

Ubersuggest will not only give you keyword suggestions, but will also give you important metrics about the keyword.

Ubersuggest is a great tool for finding keywords everywhere.
  • Search Volume: The number of monthly searches on Google for the keyword
  • Cost Per Click (CPC): The average cost per click if you want to pay for Google Ads
  • Paid Difficulty (PD): The estimated competition in paid search
  • Seo Difficulty (SD): The estimated competition in organic search

Of course, Ubersuggest isn’t the only keyword research tool on the market (but it is one of the best as far as free features go).

If you’ve got a bit of money to splurge and need to dive a bit deeper into data, you can also try tools like Moz, Semrush, and Mangool’s Keyword Finder.

3. Use Chrome Extensions Like Ubersuggest

If you want to find keywords on the fly, use Chrome extensions like Ubersuggest.

The Ubersuggest Chrome extension gives you the most actionable SEO metrics directly in, among others:

  • Google search results
  • YouTube search results
  • Amazon search suggested terms

Every time you perform a search in Google, the extension gives you SEO data on your search query.

4. Complete Competitor Research With Tools

If you want to find keywords everywhere, one of the best sources for winning keywords is your competitors.

No, they won’t deliver those keywords to you on a silver platter. However, you can discover the keywords they are using by leveraging tools like TagCrowd.

All you have to do is input your competitor’s URL, and it will show you the keywords they’re using.

Other competitor research tools you can use to find the keywords your competitors are using include:

  • SpyFu
  • BuzzSumo
  • SEMrush
  • Ahrefs
  • Ubersuggest

You can then use those keywords to create better content that outranks your competitors.

4 Tools and Strategies for Finding Amazon Keywords Everywhere

Need to outrank your competitors on Amazon? It’s a tall order, as there are over 1 million of them in America alone.

Then you must know how to find Amazon keywords everywhere. Like Google, Amazon is a search engine that uses its own algorithm to rank content. And because searchers on Amazon are usually looking for something specific (products), your keyword research must align with their search intent.

A few tools and strategies to help you do that include:

1. Complete a Manual Search

Using Amazon to conduct keyword research manually is one of the best ways to find keywords on Amazon. To do this, type in your product name in the search bar and note the autocomplete suggestions that come up.

To find Amazon keywords everywhere, start with Amazon's autocomplete feature.

The suggestions are aggregated from the most popular searches users make. You can find some amazing keywords here you won’t find using regular keyword research tools.

2. Do Manual Competitor Research

One way to stand apart on Amazon is to be very specific in your product descriptions.

To figure out what keywords to use:

  1. Look at what comes up when you search for products that are similar to the ones you offer.
  2. Check the product descriptions and look at the keywords they’re using.
  3. Consider using the ones that apply in your own copy.

However, don’t just blindly apply your competitor’s keywords. Consider similar variations and think about what features are likely to be important to searchers.

3. Use Amazon-Specific Keyword Tools

Amazon is a search engine that uses its own algorithm to rank content. That’s why when looking for keywords to help you rank on Amazon, you must use Amazon-specific keyword research tools. Tools like Sonar and KeywordTool.io use complex algorithms to collect data about the keywords Amazon shoppers use when looking for products.

These tools will help you find keywords that are more relevant to your Amazon SEO strategy.

4. Use Analytics From Your Website

Your website is also another great to check out as you look for Amazon keywords everywhere. Use a tool like SEMrush to analyze your product pages and see which keywords are ranking high.

If they are specific and can be targeted towards Amazon shoppers, you can use them in your Amazon SEO strategy.

Remember, the competition on Amazon gets hotter every day as more people join the e-commerce bandwagon. To stay ahead of competitors, you’ll need to pull all the stops when doing your keyword research.

4 Tools and Strategies for Finding YouTube Keywords Everywhere

What started as a site to share video content has become one of the most popular search engines.

Yes, I’m talking about YouTube.

With over 2 billion users globally, you can’t afford to ignore this platform.

YouTube SEO is slightly different from other search engines because it’s a search engine for video content. Videos must follow YouTube SEO best practices to rank well there—and that includes using different keyword research strategies.

You must know how to find YouTube keywords everywhere possible to outrank your competition.

Here’s how to perform keyword research for YouTube.

1. Do a Manual YouTube Search

As with other search engines, your first port of call is to do a manual YouTube keyword search. To do this, you can:

Use the Suggested Keywords

Input your keyword idea into YouTube’s search bar, and it will suggest similar or related keywords.

When looking for YouTube keywords everywhere, make sure to utilize the suggestions from YouTube.

A major advantage of this strategy is the suggestions are collected from real YouTube. As a result, they are more likely to be relevant.

Check Top-performing Video’s Metadata

Another YouTube keyword strategy is to look for popular videos in your niche and check the video’s metadata. This includes title, description, and video tags. You’ll find top keywords you can use for your own videos.

2. Use YouTube Keyword Tools

Because YouTube SEO is unique to the platform, it’s essential to use YouTube-specific keyword tools to help you uncover unique keywords.

Tools like Kparser and VidIQ specifically generate keywords for YouTube. They are also designed to generate keywords for video titles, descriptions, and tags.

3. Use Discussion Forums like Quora

An important aspect of keyword research is to find the keywords people actually use in search queries.

And what better place to find those keywords than on platforms where people discuss topics related to your niche or industry. One such platform is Quora.

Search Quora for hot topics in your industry and think about relevant keywords and content you can create on YouTube along those same lines.

4. Review Your Blog

When doing keyword research for YouTube, think about the keywords you use to rank blog content. Use an SEO tool to analyze which keywords you’re ranking for, and then use these same keywords to develop content ideas for your YouTube channel.

When you create your YouTube content, embed those videos into the related blog posts—which is a great way to boost SEO on both Google and YouTube.

Conclusion

Keyword research is not just confined to keyword research tools. You can find keywords everywhere—if you know where to look.

Hopefully, this blog post has provided you with several fresh strategies to find keywords.

While looking for keywords everywhere can be time-consuming, it’s one of the first steps to gaining a competitive edge.

Which keyword research tool or strategy is the most effective for you?

The post How to Find Keywords Everywhere appeared first on Neil Patel.

How to Find and Grow Your Amazon Sales Rank

Are you a seller on Amazon?

If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business.

What is Amazon Sales Rank?

Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its overall category and respective subcategories.

What does that mean? Let’s look at Jenga’s performance. While Jenga scored position three in the overall category of Toys & Games, it earned the number one rank in Stacking Games.

Where to find your Amazon sales rank

With this level of visibility into performance, sellers can view performance on multiple levels.

Amazon sales rank can range from one to over a million, with lower scores indicating superior rank. The metric is calculated hourly using the number of recent sales, as well as historical sales in relation to other products in the same category.

Wondering how you can find your product’s Amazon sales rank?

It’s easier than you think. Simply scroll to the bottom of your product page until you encounter the Product Details section. Then, look for the Amazon Best Sellers Rank. 

Now that you’ve found your Amazon sales rank, you’re probably wondering, ‘is this a good score?’ When it comes to sales rank, all things are relative. 

If you’re in a saturated category, a “good” score could still be an astronomically high figure. Conversely, if you’re in a small, niche community, a score that may present as low may not actually mean that much. As a general rule, you’ll want to aim for a score under 2,000.

Why Is Your Amazon Sales Rank Important

You might think your Amazon sales rank doesn’t have much bearing on your present performance, as is based on past performance. However, there are four distinct reasons why you should care about your ranking.

Amazon Sales Rank Shows Trust

For Amazon sellers, having a low Amazon sales rank is vital to success on the e-commerce site. Since rankings are used to define product popularity within a specific genre, and comparatively with its competitors, consider your sales rank as a vote of confidence in popularity of your product. 

Provides a Competitive Edge

In addition to serving as a testimonial to the popularity of your product, Amazon sales rank provides insight into your competitors by providing visibility of the most high-performing products in your category. By assessing products that hold top Amazon sales ranks, you can then reassess your own campaign through their lens, optimizing your listing and marketing strategies accordingly.

It Increases Sales

In addition to credibility, consumers are more likely to purchase a product that others have also bought. What’s the likelihood that you would buy a product online without any reviews? None, most likely. 

The same premise is at work here—more sales means more reviews, leading to even more sales. 

It improves Brand Awareness

If your products are routinely ranking in top positions in your category or subcategories, buyers will notice. By increasing your products’ positive visibility, you can increase the visibility and awareness of your brand.

6 Ways to Increase Your Amazon Sales Rank

While it may feel like your sales rank is completely out of your control and dependent solely upon your consumers, there are actions you can take to drive sales and increase your Amazon sales rank.

Let’s look at six strategies to increase your sales rank. 

1. Incentivize Reviews to Increase Amazon Sales Rank

Eighty-eight percent of consumers trust online reviews just as much as they trust word-of-mouth recommendations from their friends and family. Positive reviews can be the tipping point that causes a consumer to choose your product over a competitor’s.

While Amazon has banned true financial incentivization of reviews (such as offering a discount or payments) there are still options to encourage shoppers to leave glowing reviews. Here’s a few ways to increase your online reviews.  

Follow Up

After a purchase is made, send a follow-up email. In this email, you can include a valuable piece of informational content that will grow goodwill between buyer and seller, perhaps leading to future purchases and future reviews.

You can also opt for Amazon to automatically send an email to the purchaser to review the product. This is a quick, easy way to score some valuable reviews.

Amazon autogenerates email to request review for increased Amazon sales rank

Inserts in Packaging

Including a valuable piece of content in your packaging can also encourage customers to leave a review. Consider including a hand-written note that encourages the consumer to leave a review, which will also further foster that sentiment of connection. Even a printed thank you note with a reminder to review can help. 

Amazon Vine

Amazon Vine is an internal program that offers products for free to trusted Amazon customers in return for feedback. The goal is to encourage honest reviews from real customers and is invitation-only for participants. 

The only catch here is that you must be an Amazon vendor to participate in this program.

2. Do Keyword Research to Improve Amazon Sales Rank

We believe that keyword research should be the foundation of any online campaign, and selling on Amazon is no different. Identifying the right keywords for your product can be the differentiator between success and failure. 

As you craft your Amazon listings, include your keywords in your title and bullets. By including these terms, you ensure more searchers see your listing, which, in turn, increases the likelihood that your product will be purchased.

3. Use Quality Photos to Increase Amazon Sales Rank

Photos matter. In fact, 63 percent of consumers report that photos are more important to them when shopping on Amazon than verbal descriptions. It pays to invest in quality photos. 

As you select photos to include in your listing, think about what you would want to see as a consumer. Would an image that incorporates an infographic be effective? Would an image of an individual using your product convey value? If you take your own photos, look for tips that will help you take professional-level photos. 

Regardless of which approach works best for your product, quality photos can attract and convert attention, drive sales, and increase your Amazon sale rank.

4. Write Good Sales Copy

A lot of Amazon product listings showcase some pretty lackluster writing. Common offenses include un-optimized pages, titles stuffed with keywords, and sentences that don’t even make sense (which won’t inspire trust in your company.) 

To help your product stand out from the crowd and drive more purchases, write thoughtful sales copy for each of your product listings. Focus on the benefits your product offers and what makes it stand out. 

Amazon visitors come with commercial intent. If you can attract them with strong sales copy, they’re that much more likely to convert.

5. Optimize Product Description and Title

Here’s a fun fact—90 percent of Amazon product listings don’t adhere to Amazon’s description requirements. Just like Google, Amazon makes frequent algorithm updates. Staying current on recommended listing details, including character counts and word limits, can help your products perform better and increase visibility.  

When crafting product descriptions and titles, remember that Amazon users are shopping on the platform because it is quick and easy. If your would-be consumer struggles to understand your products, they’re likely not returning for a second look. 

To make your titles stand out among the multitudes, try these three things:

  • be creative
  •  adhere to Amazon’s 200-character limit
  •  use descriptive titles that communicates what your product is 

Be sure to use Amazon’s best practices when creating product titles. They exist for a reason, so be sure to implement them in your title strategy

  • first letter of primary words must be capitalized
  • on’t use an ampersand
  • share exact size detail
  • use numerals when conveying numbers

6. Promote Your Products to Increase Amazon Sales Rank

The conversion rate in the Amazon Marketplace averages around 15 percent, considerably higher than other e-commerce platforms. The key to ensuring your products see that level of conversion is to ensure and increase visibility. If no one sees your product, no one can buy it. 

While there are a number of ways to promote your products on Amazon, we’ve gathered our top three to share with you.

Invest in Sponsored Product Ads

To increase your product’s visibility, consider investing in sponsored product ads. As a seller, you only are charged when a buyer clicks on your ad, so this is a reasonably priced way to get your product in front of fresh eyes. 

sponsored products can increase Amazon sales rank

In the above ad, the sponsored product appears on the first page of search results.

Use Your Social Channels 

Harnessing the power of your business’ social channels is a great way to get your products seen by more buyers. While you don’t want to inundate your followers with ad after ad, there are a few strategies you can employ to get your Amazon listings noticed.

  • Host a giveaway or contest: By creating a contest that encourages people to interact with your Amazon product listing, you increase visibility. For example, you could give away a product to a lucky winner who shares your Amazon listing in their bio or in their stories.
  • Share content with a link to your Amazon listing: When you post a helpful blog specific to your industry, people will come to that content to learn. Not only will this establish you as a thought leader in your industry, it also is an opportunity to link to your Amazon listings and increase visibility.
  • Offer a social media promo code: If you have a Professional Selling account on Amazon, you can create a promotion link to share through social highlighting a discount offered on the listing. Here’s a guide for navigating setting up a promotion link.

Offer a Lightning Deal 

Increase interest in your product by offering shoppers a Lightning Deal. These sales are time-sensitive and buyers can locate them in Amazon’s Today’s Deals section. These are extremely popular with shoppers as they urge action given their time-sensitive nature.

When you include your product in Amazon’s Today’s Deals sections, you not only will increase your sales, but you’ll inevitably boost your Amazon Sale Rank. 

Conclusion 

Now that you understand the components that make up your Amazon sales rank, it’s time to start optimizing your store for more purchases.

Whether you start by researching keywords for your e-commerce store or shining up your existing copy, you’ll be on your way to improving product visibility. As that visibility increases, so will your sales, driving your sales rank up simultaneously.

What’s your most successful strategy for increasing Amazon sales rank?

The post How to Find and Grow Your Amazon Sales Rank appeared first on Neil Patel.

How to Find Paid Social Media Keyword Ideas From Top Hashtags

In the world of digital marketing, content is king. And keywords hold the keys to that kingdom.

They unlock connections to your target market—people who are looking for what you’re trying to sell.

When you’re setting up paid social media campaigns, keywords can help you make those critical connections and ensure your campaign’s success.

Knowing which keywords to use throughout the copy of your campaign can be a pain. If you’re not sure which ones are right, you might miss the mark and, by extension, your audience.

Popular hashtags can be the source of inspiration that gets your paid social media campaigns off the ground.

The Importance of Hashtags in Paid Social Media Campaigns

Why are the top hashtags important for inspiration and keyword ideas? Because they can provide a lot of information if you know how to look for it.

Here are the questions you should ask when looking for hashtags:

  • What are people talking about?
  • What’s the demand for a particular product or service?
  • Is there a rise in interest? Or is the trend on the decline?
  • Who is using those hashtags?
  • What’s the context of those conversations?

Researching popular hashtags can provide relevant insights into the conversations happening around a topic. Their power is in the data you can mine from real-life, real-time sources.

Top hashtags can also lead to other hashtags and keywords you may not have considered. As you continue to dig deeper, you may start to see some patterns to add to your campaigns.

Be on the lookout for:

  • New or up-and-coming hashtags
  • Hashtags used by other relevant target markets
  • Questions or concerns people are expressing
  • Phrases in the associated content that come up often

How to Use Trending Hashtags for Your Paid Social Media Campaigns

First, you have to find the top hashtags. Begin with what’s trending in your industry and go from there. We’ll go into more specifics on different social media platforms later.

As you dive in, explore the content surrounding the hashtags.

How do you use the information you found? It’s all about inspiration. The hashtags, phrases, and keywords you find can inform your paid social media campaigns in the following ways:

  • For text: What you’ve learned can be a launching point for your ad’s language. Look at the posts’ content in addition to the hashtags, and incorporate the language people in your target market use. Knowing how people talk about things can teach you how to best speak to the pain points they face and the solutions they love.
  • For images: What kinds of images are those hashtags often associated with? Whether you plan to use a stock image in your ad or create your own, let what you find attached to hashtags help determine the type of images you use. You may even find a meme that you can join in on, making your social media ad more engaging.
  • For target audiences: Use the hashtag research to inform the parameters of your social ad reach. Who is using these hashtags? Where do they live? How old are they? What else are they interested in? These stats can help you narrow the ad reach to your target audience.
  • For sponsored post research: In addition to helping your paid social ad content be more relevant, hashtags may also help pinpoint a recent post to put cash behind. Experiment with different top hashtags in your posts on each social platform you use. Those hashtags may help your posts perform well organically, and then you can choose to boost them with sponsorship.

Using Facebook Top Hashtags for Paid Ads

Let’s start with Facebook, one of the most popular platforms for online marketing.

With over two billion users per month, there’s got to be some great data out there for your hashtag research.

You are probably only connected with a tiny number of those people, but don’t let that stop you. In fact, you can choose who sees your Facebook ads:

Using Facebook Top Hashtags Screenshot of Facebook ad target market options

But, before you create the ad, you need to find the right words to use that are getting the most visibility. This is where hashtags come into play.

A quick search for #tacos on Facebook shows some drool-worthy meals from strangers around the world who made their posts public as well as from brand pages. You do this from your search bar.

Top Hasthags Facebook providing alternatives to the popular hashtag Tacos

That list shows you what words most commonly follow that hashtag. Additionally, when you submit the hashtag you’re searching for, Facebook shows you on the top of the next page how many people are talking about that topic:

Top Hashtags Facebook view of the popular hashtag Tacos

When you type in the hashtag that interests you, Facebook also auto-fills other hashtag options to explore.

You can also explore the bookmarks that Facebook makes available, including local events, crisis response, or other timely topics. These can provide insights into why people are using this hashtag.

Using Instagram Top Hashtags for Paid Ads

Instagram is a hashtag-heavy environment, making it ideal for top hashtag research.

Much like on Facebook, you can start by typing your hashtag ideas into the search bar. Instagram not only auto-fills suggestions but also shows you how popular those hashtags are based on how many posts include them.

Using Instagram Top Hashtags Instagram providing recommendations for hashtags about puppies

Instagram Explore

Are you still looking for more hashtags to dig into? Head to Instagram’s “Explore” section, with the compass icon, to see top posts related to content you have interacted with in the past. You may discover new or emerging hashtags that you didn’t know about.

Using Instagram Top Hashtags

Now is an excellent time to stop and talk about how hashtags don’t always translate directly into keywords and phrases for paid social media campaigns. You may have to convert from a succinct hashtag to a robust, natural way of talking. Here are a few tips for doing that:

  • Listen to What Influencers are Saying With Those Hashtags: Take some time to watch the video posts and Instagram stories associated with the hashtags you’re researching. Hear how they talk about the subject. What are some key phrases that come up often?
  • Read and Take Some Notes About What the Hashtags are Saying: Now it’s time to turn off the videos and read the actual content. What are they using those character counts to say? This is where you can learn about key phrases that everyone is using and the meat behind the hashtag topics you are researching. For instance, a top hashtag may be “#cleanbeauty,” but it’s not about skin cleanliness—it’s about toxicity in beauty products, congressional oversight, regulations in the industry, and how to know what’s safe for your family’s skin. Learning about the issues and conversations behind the topics can help you frame paid social media content in a usable way.
  • Talk Out Loud Using the Instagram Hashtags: Hopefully, you’re working by yourself because this could get a little awkward: It’s time to start talking to yourself. Go ahead. As you’re writing down ideas that we talked about earlier and starting to craft your social media ad content, actually saying it out loud may help disconnect you from “internet speak” and get you into using a more natural tone.

Using Twitter Top Hashtags for Paid Ads

If you’re using Twitter on your mobile device, you can hit the magnifying glass icon at the bottom of your screen to see what’s trending. If you’re on your desktop, hit “#Explore” on the left side of the screen, then click “Trending” to see currently popular hashtags.

Using Twitter Top Hashtags

You can see what topics Twitter thinks are important now based on their editorial board and algorithms, as well as how many tweets are using those hashtags. Keep in mind some of these are promoted hashtags, not organic ones, though—they are labeled, as you can see with “#Godfall” at the top of this screenshot.

To learn more, click on “Show More” or the “Explore” section on the desktop layout to see more about these topics and find more currently in use.

You may need to dig deep to find hashtags that are relevant to your niche. When you see a conversation or post around topics pertinent to your industry, check out those hashtags.

Don’t be afraid to see a spark of inspiration, such as a new hashtag that’s just starting to catch fire, and get onboard that topic before it becomes a wildfire.

Using LinkedIn Top Hashtags for Paid Ads

Where do you go to find the top hashtags on LinkedIn? There are a couple of different ways to start your research.

You can look up hashtags in the search bar at the top, just as you do on other social media platforms:

Linkedin Top Hasthags LinkedIn recommendations for hashtags about fitness

And like other platforms, LinkedIn will auto-recommend other options.

When you choose a hashtag, LinkedIn shows how many people are currently following that hashtag. This data can help you understand how many people may see your posts that incorporate that hashtag. You will also see top posts with that hashtag.

LinkedIn Top Hasthags LinkedIn option for following the fitness hashtag

When you follow a hashtag you’re interested in, you can click on the three dots on the right of your followed hashtags and choose “Discover new hashtags.”

Using LinkedIn Top Hashtags

Now you’ll see all kinds of popular hashtags to inspire you.

LinkedIn Top Hasthags screen of other hashtags LinkedIn recommends

If you want to skip those steps and just start exploring, you can go straight to LinkedIn’s Follow Fresh Perspectives tab to see the top hashtags, accounts, and companies LinkedIn recommends to you.

Context Is Key When it Comes to Using LinkedIn

Here’s the critical thing to remember about LinkedIn: It’s a popular platform for content, but it’s also very specific in its contextual use. LinkedIn is generally about professional or career conversations.

Using Pinterest Top Hashtags for Paid Ads

Are you trying to reach a creative, DIY crowd with your paid social media ads? Pinterest can show you what’s hot right now.

With Pinterest, hashtags aren’t as critical and promoted as they are on other platforms. Keywords in a post seem to be just as crucial for searching.

Here is a search for the popular term “Hygge:”

Pinterest Top Hasthags Top posts on Pinterest for the search Hygge

And a search for “#Hygge:”

Pinterest Top Hashtags Top results for the hashtag Hygge on Pinterest

You’ll notice similar results. So, just searching around for popular topics on Pinterest and exploring the top posts may prove just as useful.

However, if you are looking for top hashtags, there is a workaround. You can log in to the mobile app, click to create a new pin, and type a hashtag into the description section. This will give you a listing of top alternatives and stats for how popular they are.

Pinterest Top Hasthtags

More Tools For Finding Hashtags

If you’re still looking for the right hashtag, you may want to try one of the many hashtag search tools. These online and app tools allow you to plug in hashtags you’re using, and find related and popular hashtags. A few options include:

Conclusion

The key to using hashtags for paid social media is to use them as a launching point. They should inspire relevant content for your very specific target market. Hashtags can help you understand who they are, what they care about, and how they talk online.

Popular hashtags can also open the door to new opportunities for your social media strategy as you join fresh, ongoing conversations happening online and reach out to new markets.

Which popular hashtags will you be analyzing to inform your next social media ad campaign?

.

The post How to Find Paid Social Media Keyword Ideas From Top Hashtags appeared first on Neil Patel.

How to Find Funding for Your Business as an Immigrant Entrepreneur

Immigrants face adversity in many areas. As an immigrant entrepreneur, one area may be that you struggle to find funding for your business.  However, you do have options.  Here’s what you need to know.  As an Immigrant Entrepreneur, You Need Funding Options that Work There are some special things to think about when it comes … Continue reading How to Find Funding for Your Business as an Immigrant Entrepreneur

How to Find Funding for Your Business as an Immigrant Entrepreneur

Immigrants face adversity in many areas. As an immigrant entrepreneur, one area may be that you struggle to find funding for your business.  However, you do have options.  Here’s what you need to know. 

As an Immigrant Entrepreneur, You Need Funding Options that Work

There are some special things to think about when it comes to funding a business as an immigrant entrepreneur. For example, loans may require you have a Social Security number. The good news is, qualifying for permanent residency means you can apply for a Social Security number

Another issue is the potential for a language barrier.  Also, a lack of business credit or time in business can be a huge barrier to getting the business funding you need. This is because it affects fundability

Immigrant Entrepreneur: Fundability

Fundability is the ability of your business to get funding.  It is the same whether you are from this country originally or not.  Still, building fundability could be a little more difficult for non-citizens. 

The foundation of fundability is in how your business is set up.  This is a first step you can take that should not be affected too much by immigrant status.  Your business has to be set up to be a fundable entity separate from you, the owner.  Here’s how you start.

immigrant entrepreneur Credit Suite

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

Contact Information

The first step is to get your business its own contact information.  This should include phone number, address, and email address. That doesn’t mean you have to get a separate phone line.  You don’t even need a separate location.  You can run your business from wherever you want. 

In fact, you can get a business phone number and fax number that will work over the internet instead of phone lines.  In addition, you can use a virtual office for a business address

EIN

You also need an EIN for your business.  This is an identifying number for your business that works like a Social Security Number works for individuals.  The process for getting an EIN is a little different for immigrant entrepreneurs.  Specifically those without a Social Security Number or an Individual Taxpayer Identification Number.  You cannot apply online.  Instead, you have to fill out IRS Form SS-4.  You can do so by phone, fax, or mail.  This step is essential.  Furthermore, the entire process can take some time. Do it sooner rather than later.

Incorporate

Incorporating your business as an LLC, S-corp, or corporation is necessary to fundability.  It lends credence to your business as one that is legitimate. It also offers some protection from liability. 

Business Bank Account

You need a dedicated business bank account.  There are a few reasons for this.  When you apply for funding as an immigrant entrepreneur, this will make your business look more like one that is standing on its own. It separates your business from you, the owner.

There’s more to it however.  There are several types of funding you cannot get without a business bank account.  Many lenders and credit cards want to see one with a minimum average balance.  In addition, you cannot get a merchant account without a business account at a bank. That means, you cannot take credit card payments.  Studies show consumers tend to spend more when they can pay by credit card.

Licenses

For a business to be legitimate it has to have all of the necessary licenses it needs to run.  If it doesn’t, warning bells are going to start ringing.  Do the research you need to do to ensure you have all of the licenses necessary to legitimately run your business at the federal, state, and local levels. 

Website

These days, you do not exist if you do not have a website.  However, if it appears to be unprofessional it will not bode well for you with consumers or potential lenders. Take the time and money necessary to have your website professionally designed and ensure it works well.  Your business email should have the same URL as your business website. 

Of course, much more goes into fundability.  This is just the beginning.  However, setting your business up to be fundable on the front end will give it the best possible start. It will make finding business funding a smoother process in the long-term. 

Credit History

For loans, consistent, positive personal credit history is important. If you do not have that, you will likely need a cosigner.

However, business credit building is not dependent on citizenship or residency. Starter vendors that you can use to start the process aren’t looking for Social Security numbers.  This means, you can get your business credit profile started as an immigrant entrepreneur without a ton of hassle.  That is, if you set up your business in the way described above. 

How Do You Build a Business Credit History as an Immigrant Entrepreneur? 

The first step is to get a D-U-N-S number.  Then, you have to get accounts that will report to the business credit reporting agencies.  These are the same steps that apply to all entrepreneurs, not just immigrants. 

D-U-N-S Number

The D-U-N-S number is what D&B uses to get your company into their system.  A D-U-N-S number plus payment experiences leads to a PAYDEX score. Of course, any employees of an American business must have authorization to work there. That means either citizenship or having an immigration status allowing a person to work.

Starter Vendors

These are companies that will extend net terms on invoices without a credit check. They typically have other eligibility requirements to help reduce risk on their end.  These may include a number of things.  For example: 

  • A minimum average balance in a dedicated business bank account
  • A minimum amount of time in business
  • Minimum annual revenue

immigrant entrepreneur Credit Suite

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

Many require some combination of these and others.  

These types of vendors will issue invoices with net 30, net 60, or net 90 terms.  That just means you have either 30, 60, or 90 days to pay the balance.  Once you do, these starter vendors will report your payment to the business credit reporting agencies.  That includes Dun & Bradstreet, Experian, and Equifax.  Most accounts either report to one or two of these agencies.  The more of these types of accounts you can get reporting, the faster your business credit will grow.  Then, you will be able to apply for more traditional business accounts.  Store cards, fleet cards, and just regular business credit cards will all become options open to your business. 

Immigrant Entrepreneur: Find the Funds

Once your business is set up to be fundable, and you have your D-U-N-S number, you can start to get funding.  There are a few options.  The ones that will work best in the beginning, before you have established business credit, are the ones that do not require a credit check.  These include venture capital, angel investors, and crowdfunding.

Venture Capital and Angel Investments

If you do not mind giving up some of the equity in your businesses, venture capital could be an option. Venture capitalists are usually looking for exceptional companies.  If your business is truly innovative you can try to get funds from Unshackled Ventures or One Way Ventures. 

Angel investing can be formal, using and organizations set up specifically for that purpose.  Alternatively, it can be informal funding from family and friends. Gust.com can be a great place to look for this type of financing as an immigrant entrepreneur.

Crowdfunding

Crowdfunding can be another good way to get funding.  Remember, it’s not a guarantee however. Kickstarter allows permanent residents of several countries to run campaigns on its platform. They tend to be countries in North America, Europe, and Oceania. In Asia, currently the only eligible countries are Japan, Hong Kong, and Singapore.

Indiegogo is another option.  The list of eligible countries is similar, but they also have an option for China. If your business is creative, consider Patreon. It’s unclear where they stand on citizenship, so you’ll have to directly contact someone there to get the word on your eligibility.

There are two different types of crowdfunding, equity crowdfunding and rewards-based crowdfunding.  For equity crowdfunding, you will be offering equity in your business in return for funds.  With rewards -based crowdfunding, you offer some other type of incentive.  It could be anything from a sample product to a thank you card.   

Immigrant Entrepreneur: Alternative Financing

Of course, there is no guarantee you will be able to meet all of your financial needs through crowdfunding, venture capital, angel investors, or any combination of those options.  It is highly likely you will need something else.  Traditional loans may be hard early on, especially if your credit isn’t great.  Yet, there are other options. 

Credit Line Hybrid

A credit line hybrid allows you to fund your business without putting up collateral, and you only pay back what you use.  

You do need decent personal credit.  However, it doesn’t have to be as high as a traditional lender would require.  It should be at least 680.  You can’t have any liens, judgments, bankruptcies or late payments either.  Furthermore, in the past 6 months you should have less than 4 credit inquiries.  You should have less than a 45% balance on all business and personal credit cards.  It’s best if you have established business credit and personal credit. 

If you do not meet the other requirements, it’s okay. You can take on a credit partner that does.  Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

Benefits of a Credit Line Hybrid

Using a credit line hybrid has a lot of benefits.  First, it is unsecured, meaning you do not have to have any collateral to put up.  Next, the funding is “no-doc.”  That means you don’t have to provide any bank statements or financials.  

Not only that, but approval is typically up to 5x that of the highest credit limit on the personal credit report. Often, you can get interest rates as low as 0% for the first few months, allowing you to put the savings back into your business.

immigrant entrepreneur Credit Suite

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

The best part is you can use this type of financing to help build your business credit.

Alternative Lenders

There are some alternative lenders that work better for immigrant entrepreneurs than others.  For example, Lending Club offers business loans and does not appear to check citizenship or status. There is also Stilt.  They only offer personal loans. But, they specialize in immigrant borrowers and borrowers holding visas. Personal loans aren’t the best way to fund a business, but if you need to bridge a gap left from other funding types, it could work.

Minimal eligibility criteria for a Stilt loan is you must have a physical presence in the United States. You also have to have an American bank account in your name, with an American address. If you have already set your business up to be fundable, these things are taken care of.   You do not have to have a Social Security number to qualify.

Immigrant Entrepreneurs: Grants

There are grants available to immigrant entrepreneurs.  One great source to help find them is Grant Watch.  It has a search section devoted strictly to immigrants.  

Other good sources to try are the Office of Refugee Resettlement and the Wilson-Fish program.  

The Wilson-Fish alternative model is currently only available in 12 states and one single county.  They include: 

  • Alabama
  • Alaska
  • Colorado
  • Idaho
  • Kentucky
  • Louisiana
  • Massachusetts
  • Nevada
  • North Dakota
  • South Dakota
  • Tennessee
  • Vermont
  • and San Diego County, CA 

These programs concentrate on early employment and immigrant self-sufficiency. 

Immigrants who are members of a minority have more options. This includes women and Latinx entrepreneurs. They can qualify for grants and loans from the Minority Business Development AgencyGrants.gov is also a good source.

There is Funding Available for Immigrant Entrepreneurs

As an immigrant entrepreneur, you have options.  While there are definitely challenges that are unique to you when looking for business funding, there is hope.  Anyone can build fundability and business credit, and once you have that, funding is a breeze.  Until then, these options can help you get started.

The post How to Find Funding for Your Business as an Immigrant Entrepreneur appeared first on Credit Suite.

How to Find and Fix 404 Errors

Do you know what sucks when browsing a website? Getting a 404 page. It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site. That means finding and fixing 404 …

The post How to Find and Fix 404 Errors first appeared on Online Web Store Site.

The post How to Find and Fix 404 Errors appeared first on ROI Credit Builders.

How to Find and Fix 404 Errors

Do you know what sucks when browsing a website?

Getting a 404 page.

It doesn’t matter if they mistyped the URL or the page no longer exists. 404 errors can seriously harm your brand and negatively impact your SEO by making it harder for search engines to crawl your site.

That means finding and fixing 404 errors needs to be a priority.

In this post, I’ll cover everything you need to know about 404s, why they are bad for business, how to find them, and how to fix them.  

What Is a 404 Error?

A 404 error is a code that indicates a requested page cannot be found.

Whenever a page loads in a browser, it has a response status code in the HTTP header that usually isn’t visible to viewers. These responses are grouped into five categories:

  • 100-199 are informational responses
  • 200-299 are success responses
  • 300-399 denote redirects
  • 400-499 denote client errors
  • 500-599 denote server errors

So what exactly does a 404 error mean?

A 404 error (also known as an HTTP 404 or 404 code) is a very specific type of client error. It means the page the viewer is trying to reach can’t be found on the server.

Hard 404 vs. Soft 404 Errors

There are actually two types of 404 errors you need to watch out for.

While you’ll have probably come across a hard 404 request when browsing a website at some point, you’re unlikely to see a soft 404 error unless you get notified by Google Search Console.

A soft 404 happens when a non-existent page on your site displays a “not found” message to users but returns a 200 OK status to search engines.

This tells Google and other search engines there’s a page at that URL. As a result, crawlers waste time trying to crawl and rank the URL.

Here’s the thing: Google is pretty good at identifying these false pages.

When it finds a page returning a 200 OK status with all the attributes of a page that should return a 404 code, it slaps a soft 404 error on it and notifies the site owner in Google Search Console.

What You Need to Know About Your Site’s 404 Errors

Okay, so you know what these errors are. Now you need to understand what causes 404 errors.

There could be many reasons why your site is returning 404 errors.

You’ll get 404 errors if you’ve deleted or removed pages from your site recently without redirecting their URLs.

404 errors can also occur if you’ve relaunched or transferred your domain and failed to redirect all your old URLs to the new site.

Sometimes 404 errors can be the result of changing a page’s URL. Altering any part of the URL, whether that’s a category name or the page’s slug, will result in a 404 error.

Even mistyping a URL in an internal link can result in a 404 page and a broken link.

Why Are 404 Errors Bad for Websites?

A large number of 404 errors could spell big trouble for your website.

Let’s start with the user’s viewpoint. Continually running into 404 errors when browsing your site will result in a terrible user experience.

Even finding one 404 error can be enough to send a visitor packing.

Read that again: just one 404 error could cost you a customer.

It gets worse, because 404 errors can also damage your rankings.

404 errors aren’t a ranking factor per se, and Google won’t penalize you directly for having lots of them.

But they can harm your SEO.

The more broken links your site has, the harder it will be for Google and other search engines to crawl your site. Link equity won’t be passed around your site well, either.

Both of these can cause a drop in rankings.

You may also suffer from high bounce rates if users leave your site after landing on a 404 page. Unlike 404 errors, bounce rates are a ranking factor, and Google could penalize your site if its bounce rate is too high.

How to Find and Fix 404 Errors on Your Site

Now you know how bad 404 errors are, let’s look at how we can find them and fix them.

Finding 404 Errors

Site crawlers like Screaming Frog are a great way to find broken links that lead to 404 errors quickly. Screaming Frog is also free if your site has 500 URLs or less.

Start by running a site audit.

Then click on Response Codes in the top menu.

Fix 404 errors response codes

Filter for Client Error 4XX to get a list of every page returning a 404 error.

Fix 404 errors in screaming frog

Site crawlers won’t give you a complete list of 404 errors, however, as they only show broken links.

But you can find every 404 error on Google Search Console.

Google Search Console provides a list of every 404 error Googlebot finds on your site. This includes both hard 404s and soft 404s.

Login to the Search Console, click Coverage, and select the Excluded tab.

fix 404 errors analyitcs

You’ll see a list of hard 404 errors marked Not found (404) and soft 404 errors marked Soft 404.

Click on each to see a full list of pages returning 404 errors.

You can also find 404 errors in Bing Webmaster Tools by clicking Reports & Data and then Crawl Information.

Finally, you can find 404 errors using my SEO tool, Ubersuggest.

Head to the site audit tab in the left-hand sidebar.

fix 404 links with a site audit

Run a Site Audit and then click Critical Errors.

Fix 404 Errors Ubersuggest

Then click on the Warnings tab at the top of the page.

If any pages return 404 error codes, they’ll be listed here. Click on the issue to see a full list of the pages.

Fix 404 errors site aduit

Fix 404 Errors

Now it’s time to fix all the errors you’ve found.

Here are four ways to do it:

  1. Redirect the 404 error: Redirecting users to another relevant page is the easiest way to fix 404 errors on your site. Just make sure you redirect them to something relevant — don’t just send them back to your homepage.
  2. Restore the page: If you find there’s still a lot of demand for a page you’ve deleted and there’s no suitable page to redirect users to, consider restoring the original page.
  3. Correct the link: If broken links exist on your site, you can simply edit the link to point to the correct URL. You won’t be able to fix links on websites you don’t control, however.
  4. Create a 404 page: By creating a custom 404 error page, you can make sure no visit is wasted—more on this below.

If you have a lot of 404 errors, you’ll need to prioritize your efforts. If you have 404 errors on any major pages, fix these first. Product pages, contact pages, and service pages with 404 errors should be fixed first.

Other pages may not be so pressing. Google Search Console may uncover 404 errors on pages that a human user would never be able to navigate to. You’ll want to fix them eventually, but these errors shouldn’t impact your rankings too much.

Find and Fixing 404 Errors on Your WordPress Site

If you have a WordPress site, you can use the same steps above to find 404 errors.

Found them? Great, now let’s fix 404 errors in WordPress.

If you’re getting site-wide errors, it’s probably an issue with your permalinks. Head to “Settings →  Permalinks to update your settings.

fix 404 errors wordpress

Click “Save Changes” at the bottom of the page once you’re done.

If specific pages are returning 404 errors, you’ll want to set up a 301 redirect for them. WordPress will try to do this automatically, but sometimes it doesn’t work.

The easiest way to do it yourself is by getting Yoast Premium or installing the Redirection plugin.

fix 404 errors with redirection

Once it’s installed and activated, head to Tools → Redirection.

Fix 404 errors in wordpress

You’ll need to answer a few quick questions to set up the tool.

Then you’ll be able to redirect any URL on your WordPress site. Just enter the URL you want to redirect in the Source URL field and the URL you want to redirect the page to in the Target URL field.

Then click Add Redirect.

fix 404 errors WP redirection

If this seems confusing or complicated, it might be best to have a website developer or your website hosting support team help you with this to make sure all 404s are redirected properly.

How Often Should You Check for 404 Errors?

How often you should check for 404 errors depends on the size of your site.

Smaller sites with less than 50 pages can probably check for 404 errors every month or so. Larger sites may want to run checks for 404 errors every week or every other day.

Other Top Tools to Find and Fix 404 Errors

The methods I’ve mentioned above aren’t the only ways to find and fix 404 errors. Here are some of the other leading tools you can use.

Dead Link Checker

Dead Link Checker is similar to Screaming Frog. You can use it to check up to 2000 links on your site to see if any are broken.

fix 404 errors dead link checker

Google Analytics

Google Analytics doesn’t track 404 errors out of the box, but you can use it to find 404 errors if you have a custom 404 page.

Start by finding the name of your 404 page.

Screen Shot 2020 10 21 at 5.27.02 PM

Mine is Page not found – Neil Patel.

Then open Google Analytics and head to Behavior → Site Content → All Pages

GA fix 404 errors

Now add Page Title as a Secondary Dimension.

fix 404 errors GA

Click Advanced next to the search bar, then change the rule from Page to Page Title and type your 404 page title into the Containing box.

Fix 404 errors Seach Console

You’ll now have a report of how many people landed on your 404 page, and where they came from.

MonsterInsights

If you have a WordPress site, MonsterInsights can do all of the hard work for you. Rather than creating a manual report in Google Analytics, simply install the MonsterInsights plug-in.

It automatically tracks your 404 errors as soon as you connect your Google Analytics.

fix 404 errors monsterinsights

Crafting a Unique 404 Error Code Page

I highly recommend creating a unique 404 error code page for your site.

Most standard 404 error messages are way too technical for the average user to understand, and they don’t help them find another relevant page.

With a unique 404 page, you can provide more value to your users and even help them find the information they are looking for.

You can also boost your branding and marketing efforts.

Many companies use a custom 404 error page to reinforce their brand image and inject a bit of humor. Creating a custom URL page also makes it easier to track 404 errors in Google Analytics.

Don’t go overboard, however. A clean and straightforward 404 page is much more effective than an overly elaborate one.

Make sure you include a 404 header status on your custom page, too.

If you don’t, search engines won’t recognize the page correctly. Google will keep displaying the page in search results and send you a deluge of soft 404 error messages in the Search Console.

If you need some inspiration, here are some of my favorite unique 404 page examples:

Airbnb

fix 404 errors airbnb

Airbnb makes the most of a 404 error by showing users a fun GIF and offering links to their site’s main pages.

Southwest

Fix 404 errors Southwest

Southwest takes full responsibility for the mistake and explains how it may have happened if users want to try to find the page again.

Wendys

fix 404 errors Wendys

Wendys goes above and beyond with their 404 page. There are no links to other parts of their site here; just a free game users can play to pass the time.

Conclusion

If you have a website, 404 errors are inevitable. But there’s no reason to let them damage your site’s user experience and hurt your rankings.

Use the strategies and tools above to regularly run checks to find 404 errors and fix them quickly. The faster you fix them, the less damage they can do.

How many 404 errors have you been able to fix on your site? Let me know in the comments.

The post How to Find and Fix 404 Errors appeared first on Neil Patel.