Tag: Game

Ubersuggest & AnswerThePublic: Up Your SEO Game

Search listening is going to get you ahead in the SEO game.

Hear me out.

Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before.

Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated in real time. If you lean in to hear what they have to say, you’ll get thorough answers.

But don’t believe it because I said it.

Believe it because when someone has a question or thought, and a person tells them to “just Google it,” Google’s exactly where they go.

By listening to search engines like Google, AnswerThePublic generates every helpful phrase and query people are asking related to your keyword research.

This tool offers a goldmine of customer insight to create game-changing, useful content.

You know—the good stuff. The stuff your customers actually want to see.

So, today I am going to show you how to use AnswerThePublic.

Pairing this keyword ideation tool with Ubersuggest will kick your SEO strategy into fifth gear.

What is AnswerThePublic?

AnswerThePublic is a keyword ideation tool.

As the name suggests, you can use these keywords to create content that answers the questions people are asking search engines.

Not only is it super easy to use, but it reveals search topics you probably weren’t thinking of.

Say you compete in the speakers and headphones market. Off the top of your head, you wouldn’t be able to guess what everyone wants to know about speakers and headphones.

If you pop “earbuds” into AnswerThePublic, you’ll eliminate the guesswork and see exactly what related terms and queries people are searching.

The results tell you what type of content to create based on the questions your audience is asking.

You gain your audience’s trust by providing answers to the questions they’re asking. They’ll know you want to keep them informed and depend on you as a reliable source.

This is how you can get them to know your brand and offerings through AnswerThePublic.

Let’s dive into how to use AnswerThePublic so you can uncover untapped keyword ideas and topics in your niche.

How to Use AnswerThePublic: An Example

Let’s head to AnswerThePublic.

A screenshot of AnswerThePublic's webpage.

The first step is to enter the keyword for your research.

Remember the earbuds example? Let’s stick with that.

I’ll enter “best earbuds.”

Screenshot of AnswerThePublic's search bar.

The next step is to choose your location and language from the options provided. Then hit the search button.

Of the 370 results found, you can analyze them by category or download them.

Remember, you won’t have to use all the search results AnswerThePublic generates. Focus on the results you know you and your team can execute well.

A screenshot that says, "best earbuds," on AnswerThePublic's website.

Sharing these results with your team makes for a healthy brainstorming session.

The report divides the 370 results into five categories:

  • Questions
  • Prepositions
  • Comparisons
  • Alphabetical
  • Related
A screenshot of AnswerThePublic's webpage showcasing a word tree with 59 questions people ask when they type "best earbuds."

The report’s “Questions” section has the following subcategories: what, how, can, when, who, why, which, will, where, and are.

You’ll notice there are many differences between the questions people are asking.

No matter the keyword variations they’re typing in, the public’s aim is clear: Solve this problem for us.

You get to be their solution.

Give your readers a sense of your expertise and speak to their issues by addressing their queries in your blog posts.

You’ll build brand credibility by answering the questions on their mind.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 55 prepositions people search when they type "best earbuds."

As with “Questions,” AnswerThePublic splits “Prepositions” into these subcategories: for, can, with, without, near, to, and is.

These will come in handy to store in your long-tail keyword files.

With the search I did, there are at least 55 opportunities to rank for keywords related to “best earbuds.”

Use these ideas to create content that boosts your domain authority.

After a quick review, you’ll know which ones you want to start with. You can save others that’ll require more research for later.

Now, you can get your content batched out with room to pivot as new things hit the market.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 40 comparisons people draw when they type "best earbuds."

The “Comparison” suggestions get really niche specific with sub-categories of versus/vs, and, like, and or.

These will help you stand out among competitors.

It’s likely no one has answered these for your target market, so now you can.

For example, you can bring a unique perspective to “best earbuds that match my skin tone.”

Position yourself as the best for these products by publishing persuasive content.

To give you a visual, Beats by Dre recently collaborated with Kim Kardashian to create earbuds that match your skin tone.

A screenshot of Beats by Dre's webpage showcasing a product collaboration with Kim Kardashian.

No one else has done this on the speaker and headphones market. Plus, it gives a discrete look that feels ultra-stylish. That is how the brand set itself apart and roped in a big-time celebrity who aligns with fashion.

A screenshot of AnswerThePublic's webpage showcasing an alphabetical list of results.

The “Alphabetical” lists offer added informational value for your audience.

You can keep these safe in your notes. From the lists, you pick the ones you know can deliver serious ROI.

As you know, SEO will be your best friend to get in front of this audience. Making a list of 10 or more keywords helps you quickly decide what your content should center around.

A screenshot of AnswerThePublic's webpage showcasing a word tree with 8 related keywords when people type "best earbuds."

All other related keywords will drive readers to your content—content that speaks specifically to them. These are the individuals who are far along in the buying process or prepared to convert.

Since the potential buyer has probably ruled out several possibilities, it’s now up to you to win them over with content that is educational and convincing.

That’s how AnswerThePublic works.

Now, let’s look at how to turn all that AnswerThePublic data into success with my tool Ubersuggest.

Incorporating AnswerThePublic With Ubersuggest

Now that you’ve got the hang of AnswerThePublic, let’s fuse it with Ubersuggest.

These two tools give you a massive amount of useful data.

How do you want to use this data?

Maybe you’re stumped coming up with a new YouTube idea.

I can help you there.

Using the same method we used in AnswerThePublic, plug “best earbuds” into Ubersuggest.

A screenshot of Ubersuggest's webpage.
A screenshot of Ubersuggest's webpage with "best earbuds" in the search bar.

Using the dashboard, let’s get some content ideas flowing under “Keywords” and zooming into the results under “Content Ideas.”

A screenshot of Ubersuggest's webpage showcasing content ideas for the keyword "best earbuds."

Now, based on the search results in Ubersuggest, we can take our results from AnswerThePublic and combine the findings.

From the high-ranking content we found with Ubersuggest and the mix of search results from AnswerThePublic, we learn two things:

  1. Your audience is looking for the best earbuds under “X” price point.
  2. Which brand(s) make the best earbuds on the market.

I think the best results from the AnswerThePublic findings will come from the “Questions” results. Pair them with the results from Ubersuggest to inform your audience.

You can combine the keyword topics and form them into a thought-provoking question you can answer with your YouTube video.

For example, “What Are the Top Best Earbuds Right Now Under $100?” is attention-grabbing.

The best part is that your audience created this question.

We take the public’s concern about affordability and address it through a visual that helps them confidently choose the best product.

Visual content is trendy right now, so communicating with your audience via YouTube is a great way to connect.

The plus to video content is that you can chop it into smaller segments and use it as short-form video content on other social channels.

Content that is informative and gets you in front of your audience is what you want.

After all, you are the subject matter expert in this industry, right?

If not, following my tips with these tools is definitely going to get you there.

Using Ubersuggest and AnswerThePublic to Build Your SEO Strategy

AnswerThePublic helps you get strategically creative.

Ubersuggest takes you on a deep dive into endless keyword data opportunities.

These two together are the secret formula to your SEO strategy.

The good thing about these platforms is that they’re simple and straightforward while packing loads of data (some data you didn’t even know you needed).

Delivering results is what makes these tools stand out.

How?

Just look at the data output.

Take the data and form your keyword clusters and content topics.

Then, set up a cadence to schedule your content.

It doesn’t end there.

Keep up with SEO trends and best practices.

This is how you’ll stay up to date on your content’s success.

What your audience is talking about is what the results show.

So, follow the yellow brick road of data each tool provides, and you’ll be great and powerful in the SERPs thanks to your content.

Conclusion

With AnswerThePublic, it’s as if you’re a fly on the wall in the search queries.

Your audience gives you the answers, so listen—and then give them what they want.

Using both Ubersuggest and AnswerThePublic for search listening will boost your SEO strategy.

These tools reveal unique keyword opportunities that help you quickly develop high-quality content.

Don’t just take my word for it.

Give them a try for yourself and reap the benefits.

What areas do you want to improve on search listening that AnswerThePublic can help with?

Phillies one win away from World Series as offense pours it on in Game 4 win over Padres

It certainly didn’t start off well for the Philadelphia Phillies, but double-digit runs will cure just about anything.

The Phillies are now one win away from winning the National League pennant after their 10-6 win over the in Game 4 of the NLCS.

The Phillies made it a bullpen game, and Bailey Falter retired the first two guys he faced. But Manny Machado launched a solo home run to left-center to put the Padres up early. But the Padres kept it coming – the next two Padres got on base, and Brandon Drury drove them both in with a double. Rob Thomson yanked Falter, but Ha-Seong Kim had an RBI single off Connor Brogdon to put San Diego up 4-0.

CLICK HERE FOR MORE SPORTS COVERAGE ON FOXNEWS.COM

But the Phillies answered back immediately. After Kyle Schwarber led off the bottom half of the inning with a single, Rhys Hoskins belted a two-run homer to cut the deficit in half. J.T. Realmuto then walked, and he scored all the way from first on Bryce Harper’s double. Neither pitcher record three outs – in fact, Padres’ Mike Clevinger didn’t record one.

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The second and third innings were silent, but the Phillies put the tying run on base in the fourth with a leadoff double from Nick Castellanos, and Bryson Stott drove him in with a single.

In the fifth, Juan Soto put San Diego back in front of a two-run homer, but Hoskins answered right back with his second two-run homer of the night, tying the game up at six. In fact, the bottom of the fifth was almost a carbon copy of the bottom of the first. Realmuto again scored from first on a Harper double, this one giving the Phillies their first lead of the night. Castellanos then drove Harper in with a single up the middle. In the sixth, Schwarber hit a solo home run, making it a 9-6 Phillies lead, and Realmuto joined the fun with a solo homer of his own in the seventh.

Phillies relievers – in this case, non-starters – combined for 8.1 innings of two-run ball, with those runs only coming on Soto’s homer. They allowed just five hits and struck out eight while walking one.

Zack Wheeler tossed a gem in Game 1, and he’ll look to do the same in Game 5 on Sunday afternoon to send the Phillies to their first Fall Classic since 2009. Yu Darvish will look to send the series back to San Diego.

First pitch is at 2:37 p.m.

Follow live: Yankees desperate for Game 3 win against Astros in ALCS

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Follow live: Yankees desperate for Game 3 win against Astros in ALCS

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'Stray' new cat video game is helping the animals in real life

The virtual cat hero from the new video game sensation “Stray” doesn’t just wind along rusted pipes, leap over unidentified sludge and decode clues in a seemingly abandoned city. The daring orange tabby is helping real world cats as well.

Thanks to online fundraising platforms, gamers are playing “Stray” while streaming live for audiences to raise money for animal shelters and other cat-related charities. Annapurna Interactive, the game’s publisher, also promoted “Stray” by offering two cat rescue and adoption agencies copies of the game to raffle off and renting out a New York cat cafe.

Livestreaming game play for charity isn’t new, but the resonance “Stray” quickly found from cat lovers is unusual. It was the fourth most watched and broadcast game on the day it launched on Twitch, the streaming platform said.

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Viewers watch as players navigate the adventurous feline through an aging industrial landscape doing normal cat stuff — balancing on railings, walking on keyboards and knocking things off shelves — to solve puzzles and evade enemies.

About 80% of the game’s development team are “cat owners and cat lovers” and a real-life orange stray as well as their own cats helped inspire the game, one creator said.

“I certainly hope that maybe some people will be inspired to help actual strays in real life — knowing that having an animal and a companion is a responsibility,” said producer Swann Martin-Raget, of the BlueTwelve gaming studio in Montpellier, in southern France.

When Annapurna Interactive reached out to the Nebraska Humane Society to partner before the game’s launch on July 19, they jumped at the chance, marketing specialist Brendan Gepson said.

“The whole game and the whole culture around the game, it’s all about a love of cats,” Gepson said. “It meshed really well with the shelter and our mission.”

The shelter got four copies of the game to give away and solicited donations for $5 to be entered into a raffle to win one. In a week, they raised $7,000, Gepson said, with the vast majority of the 550 donors being new to them, including people donating from Germany and Malta. The company also donated $1,035 to the shelter.

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“It was really mutually beneficial,” Gepson said. “They got some really good PR out of it and we got a whole new donor base out of it.”

Annapurna also bought out Meow Parlour, the New York cat cafe and adoption agency, for a weekend, as well as donating $1,000. Visitors who made reservations could buy “Stray” themed merchandise and play the game for 20 minutes while surrounded by cats. (The game also captivates cats, videos on social media show.)

Jeff Legaspi, Annapurna Interactive’s marketing director, said it made sense for the game’s launch to do something “positively impactful and hopefully bring more awareness to adopting and not shopping for a new pet.”

Annapurna declined to disclose sales or download figures for the game, which is available on PlayStation and the Steam platform. However, according to Steam monitor SteamDB, “Stray” has been the No. 1 purchased game for the past two weeks.

North Shore Animal League America, which rescues tens of thousands of animals each year, said it hadn’t seen any increase in traffic from the game but they did receive more than $800 thanks to a gamer.

In a happy coincidence, the shelter had just set up a profile on the platform Tiltify, which allows nonprofits to receive donations from video streams, the week the game launched. The player channeled donations to the shelter, smashing her initial goal of $200.

“We are seeing Tiltify and livestreaming as this whole new way for us to engage a whole different audience,” said Carol Marchesano, the rescue’s senior digital marketing director. Usually, though, organizations need to reach out to online personalities to coordinate livestreams, which can take a lot of work, she said.

About nine campaigns on Tiltify mention the game “Stray,” the company’s CEO Michael Wasserman said. JustGiving, which also facilitates charity livestreams, said it identified two campaigns with the game.

For his part, Gepson from Nebraska reached out to an Omaha resident who goes by the name TreyDay1014 online to run a charity livestream. Trey, who asked that his last name not be used, has two cats, one of which he adopted from the shelter.

Last week, he narrated to viewers watching live on the platform Twitch as his cat character batted another cat’s tail and danced along railings.

“If I found out my cat was outside doing this, I’d be upset,” Trey said, as his character jumped across a perilous distance. Moments later, a rusty pipe broke, sending the tabby down a gut-wrenching plunge into the darkness.

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“That is a poor baby,” Trey said somberly, “but we are okay.”

A $25 donation followed the fall, pushing the amount raised by Trey for the Nebraska shelter to over $100 in about 30 minutes. By the end of four and a half hours of play, donations totaled $1,500. His goal had been to raise $200.

“This has opened my eyes to being able to use this platform for a lot more good than just playing video games,” Trey said.

MLB suspends Yanks' Donaldson for one game

Yankees third baseman Josh Donaldson has been suspended for one game for calling White Sox shortstop Tim Anderson “Jackie” on Saturday. Donaldson is appealing the suspension.

The post MLB suspends Yanks' Donaldson for one game appeared first on Buy It At A Bargain – Deals And Reviews.

MLB suspends Yanks' Donaldson for one game

Yankees third baseman Josh Donaldson has been suspended for one game for calling White Sox shortstop Tim Anderson “Jackie” on Saturday. Donaldson is appealing the suspension. The post MLB suspends Yanks' Donaldson for one game appeared first on Buy It At A Bargain – Deals And Reviews.

Panthers vs Lightning Game 3 score: Steven Stamkos, Nikita Kucherov help Tampa Bay take 3-0 lead

The Tampa Bay Lightning are on the verge of an Eastern Conference final for the third consecutive season as they beat the Florida Panthers on Sunday.

Legacies are on the line in pair of Game 7s

The second round of this year’s NBA playoffs will feature a pair of Game 7s on Sunday. Here’s what to know about all four teams involved.

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Betting tips for Bucks-Celtics, Mavericks-Suns Game 7s

Our betting experts give their favorite plays for Sunday’s win-or-go-home NBA playoff matchups.

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