Pandemic Fraud Gone Wild
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The post Pandemic Fraud Gone Wild appeared first on BUSINESS DEMO WEBSITES.
The post Pandemic Fraud Gone Wild appeared first on Buy It At A Bargain – Deals And Reviews.
Rod Stewart is saying “farewell” to his brother Bob, who passed away just months after their eldest sibling, Don.
On Friday, the singer took to Instagram and shared a photo of what appeared to be a program from Bob’s funeral service at London’s Islington Burial Chapel.
“I said Farewell to my Brother Bob today, with his coffin draped in a Rangers flag (life long Glasglow Rangers fan),” the legendary artist wrote. “We loved our game days up in Scotland together.”
Bob was 87.
“Now he joins Brother Don,” wrote Stewart. “Rest in peace boys. Two of my best mates gone within just a few months.”
Stewart is the youngest of five siblings. According to the Los Angeles Times, the singer has two living sisters, Peggy and Mary.
In December, the British icon announced on social media that he was mourning the loss of his brothers.
“It’s with great sadness that I announce the loss of my brother Bob last night, who joins my brother Don on the great football pitch in the sky,” he wrote on Instagram alongside an image that read “Rest in Peace” with a candle flame.
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“I’ve lost two of my best mates in the space of two months,” he shared about his “irreplaceable buddies.”
Stewart announced in September that Don had passed away at age 94.
“It has been a devastating 48 hours,” he wrote at the time.”We lost my brother Don on Tuesday at 94 and today we have all lost Her Majesty Queen Elizabeth II at 96.”
The queen, England’s longest-reigning monarch, passed away on Sept. 8 at Scotland’s Balmoral Castle.
QUEEN ELIZABETH II, LONGEST-REIGNING BRITISH MONARCH, DEAD AT 96
“The Queen has been an unwavering presence throughout my life and a great unifier,” Stewart captioned the post. “A shining star that will never fade in our hearts and souls. What a privilege it was to perform for her. My deepest sympathies to the Royal Family. God save the King.”
Stewart’s wife, Penny Lancaster, was a member of the police detail at the queen’s state funeral.
“With all that planning going ahead, you can never quite predict how the crowd is [going to] react and the dangers that might lay ahead,” the British model and TV personality told Sky News.
“But we’ve had great training and preparation and fortunately, everybody paid their respects in the proper manner, and we didn’t have any incidents to speak of,” the 51-year-old shared. “So I’m very grateful for that.”
ROD STEWART’S WIFE, PENNY LANCASTER, ON POLICING QUEEN ELIZABETH’S FUNERAL: ‘BIGGEST HONOR OF ALL’
Lancaster began volunteering for the force after appearing on the reality TV show “Famous and Fighting Crime,” where celebrities swap their day jobs with those of emergency service professionals. An inspired Lancaster went on to become a special police constable for the City of London Police in April 2021.
“This is the biggest honor of all, to be able to serve today on Her Majesty the Queen’s funeral,” Lancaster told PA News Agency. “We were in uniform by five o’clock this morning, and we didn’t know what time we will be working until. We just want to make sure that all the crowds get home safely.”
The star noted that despite her “long” shift, “I wouldn’t have missed it for the world.”
Lancaster and Stewart tied the knot in 2007.
ROD STEWART SHARES RARE CHRISTMAS PHOTO WITH FAMILY, INCLUDING 6 OF HIS 8 KIDS
Back in 2019, Stewart described how his siblings were always in his corner.
“I’ve got to tell you, these guys were instrumental in supporting me, helping me get into music, and just being there for me,” he told The Sun. “Whether it was football or washing my dirty underpants, I can’t speak highly enough about these guys.”
Sean Hannity slammed the Biden administration for its treatment of unvaccinated Americans, and highlighted the president’s contradicting messaging.
The former Huskers QB and current head coach holds firm to the Tom Osborne formula of the once-mighty program.
The post Is Nebraska football too far gone, even for Scott Frost? appeared first on Buy It At A Bargain – Deals And Reviews.
Specifics sell. Vague generalities do not.
This is an accepted and well-established marketing principle. And for good reason.
Specificity, used correctly, makes your marketing message more believable.
Yet, when applied incorrectly, specificity can actually damage the credibility of your marketing message. And suppress sales conversions.
Specificity in marketing is all about giving specific details within your marketing stories, claims, promises, benefit statements, and case studies.
Specifics can increase the credibility and believability of your message. And allow prospects to conjure a more vivid image in their mind’s eye of the picture you’re painting.
While vague, general statements and promises in your marketing roll off your prospects back like water off a duck. And are viewed as typical “salesman’s hype”.
This is why specificity in your marketing is essential.
But, there are two different types of specificity you need to be aware of. And, different instances where you should be using each.
2 Types Of Specificity To Use
The first type of specificity is: Past Specificity
The second type of specificity is: Future Specificity.
The main difference between the two is in the detail of specifics given.
Let me explain…
Past specificity applies when you’re talking about something that’s taken place in the past (e.g. the result you or a customer has experienced from using your product or service, method, etc.).
In the case of Past Specificity, the more accurate and specific you are, the more believable your marketing message becomes. The less specific, the less believable.
For example, saying you earned $100,000 in 90 days is not as believable as saying you earned $97,856.72 in 83 days.
The reason for this is simple…
When talking about something that has already happened, you should have all the details to provide. So, if you don’t provide them, prospects can feel you’re not telling the complete truth or you’re simply using hype.
So Past Specificity is all about being as specific as possible.
But what about Future Specificity?
What about when talking about something the prospect can experience in the future? Like, when you’re presenting your Primary Marketing Promise (i.e. a promise of outcome, transformation, change, etc.)?
This is where lots of marketers go wrong.
Here, lots of marketers misapply the idea of specificity. They use the same level of specifics for their marketing promise as they would for describing a past experience.
The result?
Headlines like…
“How to make an extra $16,345.89 every month…”
“How to lose 2.89 pounds of fat every week…”
“How to attract 12,396 new visitors to your website every 30 days…”
These headlines are an example of applying Past Specificity to a future promise.
It’s using Past Specificity when Future Specificity should be used.
In laymen’s terms: these headlines are too specific to be believed.
You can’t. And prospects know that.
You see, when describing something you’ve experienced in the past you can be ultra-specific. Because it’s already happened. So you have all the details.
Like, “How I’ve made an extra $16,345.89 every month using…” (Past Specificity)
But, you can’t be ultra-specific like that when presenting your marketing promise.
Why?
Because you don’t have a crystal ball. You’re not Nostradamus. You can’t predict the future with that level of detail.
And, again, prospects know this.
So, you need to have something like, “How to make a minimum of $16,000 every month using…”. (Future Specificity)
Make sense?
Simply put:
Be specific when making your promises.
Be ultra-specific when describing the past.
For more examples, review the sample headlines below. These are expanded versions of the headlines from above:
“How I’m banking an average of $16,345.89 every month with one Facebook ad… and how you can easily do the same to bank a quick 5K in the next 30 days!”
“How I eliminated one food from my diet and have since lost an average of 2.89 pounds every week for the last 26 weeks straight!”
“Finally, you can use the same media buying method that’s generated an average of 12,396 new website visitors for me every 30 days for the last 8 months straight!”
*Notice the application of Past Specificity when referencing what’s already happened for me. But, Future Specificity when talking about what the prospect can expect.
The post Specificity In Marketing GONE WRONG! appeared first on Marketing Funnel Automation.
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Gone beyond assumptions … $ 19,000.00 in Business Revenue funding!
The post Gone beyond assumptions … $ 19,000.00 in Business Revenue … appeared first on Buy It At A Bargain – Deals And Reviews.
Specifics sell. Vague generalities do not.
This is an accepted and well-established marketing principle. And for good reason.
Specificity, used correctly, makes your marketing message more believable.
Yet, when applied incorrectly, specificity can actually damage the credibility of your marketing message. And suppress sales conversions.
Specificity in marketing is all about giving specific details within your marketing stories, claims, promises, benefit statements, and case studies.
Specifics can increase the credibility and believability of your message. And allow prospects to conjure a more vivid image in their mind’s eye of the picture you’re painting.
While vague, general statements and promises in your marketing roll off your prospects back like water off a duck. And are viewed as typical “salesman’s hype”.
This is why specificity in your marketing is essential.
But, there are two different types of specificity you need to be aware of. And, different instances where you should be using each.
2 Types Of Specificity To Use
The first type of specificity is: Past Specificity
The second type of specificity is: Future Specificity.
The main difference between the two is in the detail of specifics given.
Let me explain…
Past specificity applies when you’re talking about something that’s taken place in the past (e.g. the result you or a customer has experienced from using your product or service, method, etc.).
In the case of Past Specificity, the more accurate and specific you are, the more believable your marketing message becomes. The less specific, the less believable.
For example, saying you earned $100,000 in 90 days is not as believable as saying you earned $97,856.72 in 83 days.
The reason for this is simple…
When talking about something that has already happened, you should have all the details to provide. So, if you don’t provide them, prospects can feel you’re not telling the complete truth or you’re simply using hype.
So Past Specificity is all about being as specific as possible.
But what about Future Specificity?
What about when talking about something the prospect can experience in the future? Like, when you’re presenting your Primary Marketing Promise (i.e. a promise of outcome, transformation, change, etc.)?
This is where lots of marketers go wrong.
Here, lots of marketers misapply the idea of specificity. They use the same level of specifics for their marketing promise as they would for describing a past experience.
The result?
Headlines like…
“How to make an extra $16,345.89 every month…”
“How to lose 2.89 pounds of fat every week…”
“How to attract 12,396 new visitors to your website every 30 days…”
These headlines are an example of applying Past Specificity to a future promise.
It’s using Past Specificity when Future Specificity should be used.
In laymen’s terms: these headlines are too specific to be believed.
You can’t. And prospects know that.
You see, when describing something you’ve experienced in the past you can be ultra-specific. Because it’s already happened. So you have all the details.
Like, “How I’ve made an extra $16,345.89 every month using…” (Past Specificity)
But, you can’t be ultra-specific like that when presenting your marketing promise.
Why?
Because you don’t have a crystal ball. You’re not Nostradamus. You can’t predict the future with that level of detail.
And, again, prospects know this.
So, you need to have something like, “How to make a minimum of $16,000 every month using…”. (Future Specificity)
Make sense?
Simply put:
Be specific when making your promises.
Be ultra-specific when describing the past.
For more examples, review the sample headlines below. These are expanded versions of the headlines from above:
“How I’m banking an average of $16,345.89 every month with one Facebook ad… and how you can easily do the same to bank a quick 5K in the next 30 days!”
“How I eliminated one food from my diet and have since lost an average of 2.89 pounds every week for the last 26 weeks straight!”
“Finally, you can use the same media buying method that’s generated an average of 12,396 new website visitors for me every 30 days for the last 8 months straight!”
*Notice the application of Past Specificity when referencing what’s already happened for me. But, Future Specificity when talking about what the prospect can expect.
The post Specificity In Marketing GONE WRONG! appeared first on Marketing Funnel Automation.