Tag: Planner

How To Use Twitter Campaign Planner

You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped.

It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a simple tool that could help you forecast your ad campaigns before putting them out there?

Well, there is.

It’s called the Twitter Campaign Planner, and it could make all the difference to your success if you want to grow your business with Twitter.

How does the Twitter campaign planner work? Read on, because I will talk you through it and explain what it could do for your marketing plans.

What Is Twitter Campaign Planner?

Twitter’s campaign planner lets you forecast your advertising results before going live with your ads by using a set of estimation tools.

You can use Twitter’s campaign planner to estimate:

  • Forecast reach
  • Impressions
  • Average frequency
  • CPM

It also takes into consideration your:

  • Audience
  • Campaign duration
  • Frequency setting
  • Ad placement
  • Budget for auction-based campaigns

It’s not open to everyone, though.

Currently, Twitter is only offering it to managed partners (official companies that Twitter partners with), and it’s available only in the United States, United Kingdom, and Japan. However, it does have expansion plans.

With this said, although the campaign planner isn’t widely available yet, by finding out more about it now, you can understand other users’ experiences and the potential this could have for testing your own ads.

How Does Twitter’s Campaign Planner Work?

As I’ve mentioned, the new feature could be a game changer for advertisers who want to test campaigns before launching live.

As Jon Morgenstern, Senior Vice President and Head of Investment, VaynerMedia, who has trialed the planner, said:

‘With Campaign Planner, our teams are better able to forecast campaign performance outcomes prior to going live, helping ensure our Twitter activations are set up for measurable success out of the gate…’

Want to test it out for yourself?

To try it, you can find the Twitter campaign planner under your Twitter account.

Twitter's Campaign Planner Tool.

Here, you enter the details of your campaign, such as:

  • Objective(optimizing your campaign’s reach)
  • Your start and finish dates
  • Frequency cap (How many impressions/days)
  • Placements (search results or Twitter profile)

You then get a forecast predicting:

  • Reach
  • Target audience
  • CPM (cost per mille, or cost per thousand impressions)
  • Average frequency
  • Impressions (how often advertisements get served on a page)

As pictured below, you can also set up a draft campaign.

Starting a Twitter Campaign draft.

Is Twitter Campaign Planner a Good Fit for Your Business?

It depends on several factors, including the stage of your business. However, you should also consider that the results are merely estimates, and you won’t necessarily see the predicted results.

That aside, here are a few scenarios that might make this new tool a good fit for you:

  • If you’re a new company with a limited budget, you may want to use the Twitter campaign planner before committing money to live ads.
  • An established business looking to break into a fresh niche. You could use Twitter’s campaign planner for a test run before launching any ads.
  • Perhaps you’re new to Twitter advertising and unsure where to place your ads or how to long run your campaign. You can test out advertising in your profile and search advertising to view your potential results and vary lengths to get an idea of the likely results; if you are new to all this, my guide to Twitter ads will get you off to a running start.
  • Do your ads reach your target audience? That’s something else you can establish with the new tool.

If it works, you keep spending on those areas. If it doesn’t, you would go back to the Twitter campaign planner and try a different strategy.

However, because this Twitter tool is still in the early stages of rollout and isn’t available to vast numbers of advertisers, it’s probably a good idea to watch and wait. See how others are using the tool, what it’s doing for their success rates, and learn from case studies.

As the campaign planner reaches a wider audience and is more accessible, then you can start to get a better idea of how it could work for you and ways to apply it.

How To Set Up Twitter Campaign Planner

Are you ready to get started with Twitter’s campaign planner? It’s simple. All you’ve got to do is follow these step-by-step instructions.

Go to the campaigns drop-down menu in the left-hand corner and find the ‘Campaign planner’ option.

  1. Fill out your Plan Details, including your aims, budget, beginning and end dates, and a frequency cap (how often people can see your ads).
  2. Next, go to placements to choose where you want your ads to appear. Twitter sets ‘Home Timelines’ as a default, so you can’t move it. You can also choose to include your ads in profiles and search results.
  3. Now, select your demographics. Which group(s) of people are you trying to reach? You can choose from demographics like age, language, gender, and location. However, the Twitter campaign planner ‘only supports country-level targeting in the United States, United Kingdom, and Japan,’ and language targeting is optional.
  4. Next, it’s time to choose your devices. This step is optional, and you can select from the operating system, carrier, and device model.
  5. Customizing your audience is another optional step. Custom audiences allow you to focus on existing followers to develop re-marketing campaigns. You can target people by website or app activity, app activity combination audiences, and lists.
  6. Targeting features (optional) Here, you can target by keywords, interests, look-alikes, etc.
  7. With all your information completed, select the ‘Start a draft campaign’ button and choose a funding source. You also need to give your new campaign and ad group a name. With that done, click on ‘Start a draft campaign’ to save everything and to copy your settings over.

When you look at the plan forecast, you can:

  • Make adjustments to your budget.
  • Select another currency.
  • Adjust the reach and budget curve. This is done by hovering along the pictured curve to see your estimated impressions and the potential reach that is possible if you change your budget. If you click on the curve, it moves the selected point to that budget level.
Twitter's Campaign Planner budget tool.

Integrating Planner Into Your Twitter Campaigns

Perhaps you’re an e-commerce company specializing in bridal flowers and want an efficient way to run campaigns. Trialing ads with Twitter’s campaign planner could be just what you’re looking for.

Here are some potential ways you could use it.

  • The first thing you could view is whether advertising on Twitter would increase your reach and impressions. From there, you could determine if launching a live ad may be the way forward.
  • Then you could test location or maybe interests and keywords to analyze whether this could get your ads in front of your ideal audience.
  • Frequency and reach are other elements you could try to see how this might increase brand awareness or campaign lengths to see if you could build further awareness of your business.

However, as I stressed in the last section, you don’t need to start making decisions about using the campaign planner yet. Learn all you can from others’ success, and when the tool becomes available to you, use their experiences as a guide.

FAQs

What Is The Twitter Campaign Planner?

The Twitter campaign planner allows you to test your advertising campaigns before launching them live. It forecasts the likely results, and you can test core areas, including impressions and reach. Twitter released the tool in late 2021 to a limited audience and it plans a wider release at some point.

How Do I Edit My Campaign?

You can edit the campaign while it’s in draft.

What Are the Minimum Budget Requirements For Twitter Campaign Planner?

The Twitter Campaign Planner has a minimum budget of $1,000 or the equivalent in the marketer’s chosen currency.

What Is the Minimum Campaign Length For Twitter Campaign Planner?

The minimum length is three days.

Conclusion

Even if marketers have an ample budget, they don’t want to waste their time or money on ineffective ads that don’t grow their business.

However, unless you’re familiar with Twitter ads and how to run them, there’s always a chance your ads will fall flat.

The Twitter campaign planner hopes to change all that by giving advertisers a prediction of the possible results.

With a better idea of what to expect, marketers can launch their ads confidently or tweak them and try again.

Although the Twitter campaign planner isn’t open to everyone at the moment, you’ve got plenty of opportunities to learn from others and how it works for them.

Would you use the Twitter campaign planner?

How To Use Google Keyword Planner

Worried about your first steps into SEO? There’s a lot to think about, that’s for sure.

For example, you may be thinking keyword research is essential, but a drag on your workflow.

You’re not entirely wrong, but I can make sure you have the tools to speed the research time up.

The Google Keyword Planner (you probably remember it as the Google Keyword Tool) is a fantastic optimization option that you may not be making the most out of.

Trying to reach the front page in Google searches? Understanding the Keyword Planner is essential.

Most people don’t use a tool without looking at a manual.

But it’s even better if someone can explain it to you.

I want to make sure you know how to use Google Keyword Planner to its full potential.

Let me give you that insight, starting with the basics.

What is Google Keyword Planner?

Google Keyword Planner (GKP) is an SEO tool designed to find keywords with sufficient search volume. Finding keywords with enough search volume allows a website to be indexed and ranked.

Whether you are in charge of an active website, blog, or e-commerce site, you can use GKP to

generate more traffic, promote apps, and create paid campaigns, among other uses.

Why is Google Keyword Planner Useful?

The main attraction of Google Keyword Planner is that it is developed by Google itself. You can’t get much better than that in the search engine segment.

“But Neil, aren’t there other keyword planners that do the same?”

Of course, and with great features, but not as complete as Keyword Planner.

The more you explore the tool, the more value you find.

Here’s why it’s an above-average tool.

Accessing Google Keyword Planner

What’s great is you don’t have to spend a dime to gain access and get started.

But you do have to create a Google Ads account first.

Even if you’re not planning on exploring ads on Google, you’ll need to create an account to use Keyword Planner.

AdWords just takes a couple minutes to set up. Then, you’re ready to start planning.

Following the ‘Google Ads Account’ prompts, you’ll want to ‘Create a campaign without a goal’s guidance.’

Google Ads' New campaign screen.
Google Ads' new campaign page.
Google Ads' create a campaign page.

After you confirm your business details, find the ‘Tools & Settings’ icon to reveal the menu for ‘Keyword Planner.’

Google Ads overview page for a campaign.
Google Ads' all campaigns page.

Now that you’re ready to use the Keyword Planner, let’s put it to work.

How To Use Google Keyword Planner Step-By-Step

You’ll start from this screen and decide if you want to ‘Discover new keywords’ or “Get search volume and forecasts.”

Google Ad's keyword planner page.

Since I want to show you some new ideas, let’s click ‘Discover new keywords.’

When looking for new opportunities, you can gain insight into what your potential audience or customers are searching for.

Getting specific will help you hit your target audience in a way that feels natural.

These new terms make the start of your campaign.

These new terms will be the basis of your new content.

Step 1: Keyword Discovery

From “Discover new keywords,’ you have the option to ‘start with keywords’ or ‘start with a website.’

A keyword discovery feature of Google Ads.

Say you’re a sterling silver jewelry brand and want to compete for new keywords. Let’s see what new content you can rank for.

Step 2: Organic Keyword Search

Under ‘Enter products or services closely related to your business,’ let’s play around with keyword possibilities. You can change the language and location or choose not to include brand names in the results.

I would skip ‘Enter a domain to use as a filter’ so we’re not limited in our results.

Let’s test out some broad keywords.

Think of the key products or services in relation to your business. From here, we’ll see if they have some high-yielding opportunities.

The discovery feature in Google Ads with an example term of "Jewelry" highlighted.

Step 3: Analyze Keyword Results

Many keyword results will load. Based on what’s presented, here’s what we have:

Keywords results page of Google Ads.

Keep note of how being broad yet specific to your business offerings will show users’ search intent. You can even see which factors change over time. Maybe everyone is searching for jewelry near Christmas time. With this information, you can use these keyword variations to meet their needs.

The more insight you have, the more strategic you can be. You will know to order more of a certain item or see where you can expand your product offerings.

This is what everyone loves about GKP.

What To Do With Your Google Keyword Planner Results

How you use the Google Keyword Planner tool will depend on what you need to know.

Based on your inputs, let’s analyze the results together.

We can filter the list now, aiming for keywords best for you from the ‘Keywords Results Page.’

Keyword ideas for the term jewelry, provided by Google Ads.

You can break things down like this based on these features: locations, language, search networks, and desired date(s).

What does this mean?

‘Locations’ is easy. This pertains to which country or region(s) you consider your target market.

‘Language’ pertains to the native tongue of that country or region(s) you consider your target market. You’ll need to make sure the language and context you use in your content is accurate to the area.

‘Search networks’ pertains to where you want to have your ads displayed. I think Google is the option that makes the most sense. This also includes Google’s search partners, like YouTube.

‘Desired date(s)’ will depend on the period you want to review. The last 12 months is a good starting point unless you have a special search need.

Once you filter from here, you can analyze keyword ideas.

Using the Google Keyword Planner tool for desired keywords looks like this: keyword (by relevance), average monthly searches, and competition. A bonus is the top of page bid, which assesses that keyword’s potential for monetization. The higher the bid, the more likely heavy traffic it’s driving in.

But let’s break down these points.

Keyword (by relevance) results pertain to what Google says is most relevant in relation to the keyword or URL you input.

Average monthly searches pertain to the range of the search volume. Think of this as a rough estimate until you plan your campaign and review the impressions. Impressions will show you the exact number you will likely yield.

Competition pertains to those bidding on the same keyword(s) as you. Keep this number in mind when analyzing any user search intent. Your potential leads are within these results.

Get your technique together because these results will be how you beat your competition.

Ubersuggest vs Google Keyword Planner

Your SEO keyword planner options only get better.

There are many SEO tools that are just as effective and free like the Google Keyword Planner.

In fact, there are tools like Ubersuggest that have the same features ⁠— if not more.

But don’t take my word for it.

Let’s compare the two.

Every tool comes with pros and cons.

Some common downfalls of the GKP include average search volumes. Remember how I told you really have to look close at impressions for the exact number? This confuses users and makes them question the value of these results.

In comparison to the GKP, Ubersuggest is recommended for keyword results when generating content ideas. There’s a wide range of options within the features to find more and more ideas. This is something Google Keyword Planner couldn’t sustain, leading to the removal of the ‘Closely Related Ideas’ feature. Since this feature is no longer available, users are turning to website filtering through GKP. But it is lacking in delivering an array of keywords to create content topics from.

Ubersuggest picks up where GKP lacks ⁠⁠— offering keyword ideas. The keywords are formed from similar websites, packaged in content ideas, and even keyword clusters. From clusters of keywords, you can broaden your reach and still stick to one general keyword idea.

Keyword ideas for the term "pet groomer", provided by Ubersuggest.

I also enjoy the newest keyword feature, ‘Keyword Visualization.’ Meaning you can discover how people word things for their search and stem out to other options.

With Ubersuggest, you don’t have to miss these opportunities (which many have complained about with GKP). This happens because insights aren’t visible at the time of the search, or are based on the ads running.

When you have to make predictions, this isn’t helpful in your planning phase.

While Google Keyword Planner is a great tool, sometimes, you have to use one too many hacks for it to work in your favor.

I want to get you acting on your results faster.

Ubersuggest Free Features

You want a keyword planner that’s going to work with your goals.

It’s even better if the tool can expand on them.

That’s what Ubersuggest does.

Keyword and content ideas provided by Ubersuggest.

These results for ‘sterling silver jewelry’ are immediate and expansive.

GKP, by comparison, takes a little more time for you to get used to the tool in order to yield the information you need.

Use the results from Ubersuggest to generate traffic and ultimately form content strategies.

Use them wisely in headlines and articles and watch your audience grow with quality.

This is what makes Ubersuggest worth it.

Plus, if you need quick and accurate results, this tool gets the job done.

FAQs

Is Google Keyword Planner still free?

Yes, it is still free. All you need is a Google Ads account. If you don’t have one, sign up and follow the on-screen prompts. Go to “Tools” located at the top right of the screen to “Discover new keywords” or “Get search volume forecasts.” Now, you can get to work on your SEO-driven keywords search. 

Can you use Google Keyword Planner for SEO?

Yes, under “Discover new keywords,” you can start finding keywords that closely relate to your product or service. You can even enter a domain you want to review. You will then be able to filter and sort through the data you need to analyze which keyword ideas will benefit you.  

Conclusion

Google Keyword Planner is a fantastic tool, and it only gets better the more you master it.

Despite being tied to the ad platform, it remains a great choice for top- and middle-funnel content marketing strategies.

Although the tool has its drawbacks, other tools can assist you to get around them. Make sure you have the exact data you need to decide how to proceed with your efforts.

If you’re looking for that supplementary tool, Ubersuggest can help you extract exact data.

I want you to have a leg up on your competition. This will be possible with the new agent to draw the data points you need for success.

So, give Ubersuggest a try against or with Google Keyword Planner and tell me what you think.

What has your experience with Google Keyword Planner been like? Have you tried Ubersuggest’s free capabilities as well? Tell me which one you prefer.

End Up Being a Financial Planner

End Up Being a Financial Planner

To end up being a monetary organizer, you initially should understand what their work account is. Financial coordinators assist in identifying the monetary sources called for to satisfy the firm’s operating program. It’s the task of monetary coordinators to examine the monetary outcomes of procedures, report the realities to the leading monitoring and also make referrals on future procedures of the company.

To do all these features effectively, economic organizers initially require to develop the economic purposes of the venture. The following action monetary coordinators have to do is to develop treatments. In monetary treatments, the monetary execs make a decision concerning the control system, establish criteria of efficiency and also examine the efficiency.

While doing these tasks, economic coordinators need to take right into viewpoint the price of money as well as nature of company. In any type of analysis of the economic requirements of the company, the expense of financing is the standard requirement. Since only tasks with internet favorable money circulation can be chosen, this is so.

Financial organizers aid in figuring out the monetary sources called for to satisfy the business’s operating program. It’s the task of monetary organizers to evaluate the economic outcomes of procedures, report the realities to the leading administration and also make suggestions on future procedures of the company.

To do all these features effectively, economic coordinators initially require to develop the monetary goals of the venture. In economic treatments, the monetary execs determine regarding the control system, establish requirements of efficiency and also assess the efficiency.

The post End Up Being a Financial Planner appeared first on ROI Credit Builders.

End Up Being a Financial Planner

Come To Be a Financial Planner

To come to be an economic organizer, you initially have to understand what their task account is. Financial coordinators assist in identifying the economic sources needed to fulfill the firm’s operating program. It’s the work of monetary coordinators to evaluate the economic outcomes of procedures, report the realities to the leading monitoring and also make referrals on future procedures of the company.

To do all these features effectively, monetary coordinators initially require to develop the economic goals of the venture. The following action monetary coordinators have to do is to develop treatments. In economic treatments, the economic execs choose regarding the control system, create criteria of efficiency as well as assess the efficiency.

While doing these tasks, economic organizers have to take right into viewpoint the price of financing as well as nature of organisation. In any kind of analysis of the monetary demands of the company, the expense of financing is the fundamental requirement. Since only tasks with web favorable cash money circulation can be chosen, this is so.

Financial coordinators assist in establishing the economic sources needed to satisfy the business’s operating program. It’s the work of monetary coordinators to assess the economic outcomes of procedures, report the realities to the leading monitoring as well as make suggestions on future procedures of the company.

To do all these features successfully, economic organizers initially require to develop the monetary goals of the venture. In economic treatments, the monetary execs determine regarding the control system, establish requirements of efficiency as well as review the efficiency.

The post End Up Being a Financial Planner appeared first on Buy It At A Bargain – Deals And Reviews.