NPR President and CEO Katherine Maher has gone viral over her old tweets, which show her support for Hillary Clinton in 2016 and Joe Biden in 2020, after she attempted to address a senior NPR editor’s concerns about the outlet’s left-leaning bias. Maher, who took over as NPR’s CEO and president last month, wrote a … Continue reading New NPR CEO's social media posts show progressive views, support for Clinton, Biden
Tag: Social
Hamlin feuds with track owner on social media
One of NASCAR’s top track owners and top driver Denny Hamlin got into an online altercation over paving at Sonoma.
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FBI interrogates Americans over social media posts 'every day, all day long,' agent says
FBI agents told an Oklahoma woman that the agency spends “every day, all day long” questioning people about their social media posts when they arrived at her house to ask about posts she made online.
Rolla Abdeljawad, of Stillwater, was told by FBI agents who showed up at her home on Wednesday that Facebook had handed over screenshots of her posts.
Abdeljawad told the agents she did not want to talk and asked them to show their badges on camera, but the agents refused, video posted to the social media platform X by her lawyer, Hassan Shibly, shows. The woman wrote on Facebook that she later confirmed with local police that the people who showed up at her home were actually FBI agents.
“Facebook gave us a couple of screenshots of your account,” one agent wearing a gray shirt was heard saying in the video.
HOUSE REPUBLICANS SLAM $200 MILLION IN FUNDING FOR NEW FBI HQ
Abdeljawad replied, “So we no longer live in a free country, and we can’t say what we want?”
“No, we totally do,” another agent wearing a red shirt said. “That’s why we’re not here to arrest you or anything. We do this every day, all day long. It’s just an effort to keep everybody safe and make sure nobody has any ill will.”
The woman then said, “All I’ve done is exercise my right as an American citizen on a public social media platform with my personal opinions.”
It is unclear which posts caught the attention of the FBI, but Abdeljawad has made a series of posts in the past week expressing frustration about the ongoing war in Gaza between Israeli forces and Hamas terrorists, including referring to Israel as “Israhell.”
“Israhelli terrorist filth,” she said in one post. “They think Ramadan is a weakness for Muslims not, realizing Ramadan is the strength. #FreePalestine May Allah destroy every single despicable zionist, their supporters and backers. Ameen.”
Abdeljawad’s Facebook timeline is also public, meaning the FBI agents could have accessed her posts themselves without requesting screenshots from Facebook.
One of her posts even warned the Muslim community and people who are pro-Palestinian to be wary of the U.S. government monitoring their activity.
“Don’t fall for their games. Our community is being watched & they are just waiting for any reason to round us up,” Abdeljawad wrote on March 24. “If you’re Muslim and/or pro-pal consider all your media accounts, Google searches, mail, messenger, local mosques & political events monitored. #NYC #usa #PoliceState #FreePalestine”
The official policy of Meta, Facebook’s parent company, is to give law enforcement Facebook data following a court order, subpoena, search warrant or emergency situation involving “imminent harm to a child or risk of death or serious physical injury to any person.”
In the first half of 2023, the social media giant received nearly 74,000 requests from law enforcement and handed over data 88% of the time, according to Meta’s website.
Abdeljawad said in a post on Thursday that her lawyer does not believe Facebook sent the FBI the screenshots of her posts.
“Rather, it seems like a fishing expedition,” she wrote. “I do not fear them. My only concern as, I told the cop is that, someone in my state will do something or that they would and then use my posts in a malicious attempt to ‘smear’ me. Just *remember, I am a Muslim, an obligated protector of creation. I enjoin what is good and forbid what is wrong.”
Shibly said in the caption on the social media video that Abdeljawad made the correct decision to refuse to speak without a lawyer, to not allow them in her house and to record the interaction. But, he says, she should not have gone outside her house to talk to the agents.
“You have the right never to speak to the FBI without a lawyer,” he said.
The DeSantis-Trump Social Security Punt
They refuse to reform programs that everyone knows are unsustainable. The post The DeSantis-Trump Social Security Punt appeared first on #1 seo FOR SMALL BUSINESSES. The post The DeSantis-Trump Social Security Punt appeared first on Buy It At A Bargain – Deals And Reviews.
How to Keep Your Professional and Personal Social Media Lives Separate
When I first launched my business in 2007, I was adamant about keeping a wall up between my professional and personal social media lives. My black-and-white stance has softened quite a bit to shades of …
The post How to Keep Your Professional and Personal Social Media Lives Separate appeared first on Paper.li blog.
How to Create an Effective Social Media Content Calendar
Are you striving for consistency with your social media marketing? A good social media content calendar could be the missing ingredient.
Creating a social media calendar is a simple process, but it can have some impressive results.
Here’s how to quickly set up your social media content calendar and start leveling up your performance.
What Is a Social Media Content Calendar?
A social media calendar gives you a detailed overview of your upcoming social media posts.
This helps you to be more strategic with your content, maintain consistency, and delight your target audience on a regular basis.
Your social media calendar can be as simple as setting out what dates you’re going to post on, or it can be much more detailed.
Many successful social media content calendars will include high-level information to help you get more from each post:
- Platform: Facebook, Instagram, TikTok, or LinkedIn.
- Content-Type: Behind-the-scenes video, testimonial, product, etc.
- Date: Proposed schedule date.
- Time: Proposed schedule time.
- Title: The title of the post.
- Topic: What the post is about.
- URL: The URL of any links you will use.
- Visuals: A description of any visuals you want to use.
This information gives you an initial framework you can use to build out each post.
Be careful when you are planning, though.
There’s a clear distinction between a content calendar and a content plan. Generally, a content calendar will set out the dates and times for your posts, whereas a content plan will detail the strategies and topics you want to use for your social media marketing.
Since these ideas are closely related, they’re often referred to interchangeably—and can be incorporated into one document.
To give you a better idea of what to include, and where, take a look at this example of a content calendar:
By taking a strategic approach with your planning, you may find a social media content calendar helps you save time and be more effective with your social media marketing.
Why You Need a Social Media Calendar
Over 72 percent of the U.S. population use at least one social media platform, so your social media marketing is clearly important.
The question is, how does a social media calendar fit in?
Let’s take a look at two of the most important aspects of social media marketing: understanding your target audience and being consistent.
If you don’t understand where your target audience hangs out, what content they want to see, and how they consume information, then how do you expect to reach them? It’s difficult to connect with your audience when you’re making social media posts on the fly, which is why a social media content calendar can be so valuable.
The other thing that takes you a long way in social media marketing is consistency. It might not seem like it, but this one is actually very difficult to pull off. It’s not easy to keep coming back each day (or however often you post) with top-quality content.
It’s simply impossible unless you’re planning ahead.
Whatever niche you’re in, there’s tons of competition out there, so you need time to bring your ideas to life and make sure they’re perfectly targeted to your audience.
Those aren’t the only reasons to start using a social media content planner though. They can also help you:
- save time
- schedule posts
- reduce errors
- create more cohesive campaigns
- create a stronger brand identity
- run timely campaigns that fit with holidays and sales promotions
- track performance more accurately
The great thing is that anyone can start using a social media content calendar right now and use these benefits to improve their social media performance.
6 Steps to Create a Customized Social Media Content Calendar
You don’t need any fancy software to create an effective social media content plan. All you need to do is open a spreadsheet and follow these 6 steps.
Step 1: Review Your Social Media Goals
Before you create any plan, you need a clear idea of what you’re trying to achieve.
We all have some kind of goal for our social media posts, but it pays to narrow in on this and make them much more implicit. When you know exactly what you’re working towards, then it’s going to be much easier to come up with the content that’s going to help you achieve it.
Before you create your social media content calendar, make sure you sit down with your team and set yourself SMART goals (specific, measurable, achievable, relevant, and time-bound).
It’s also important to understand what KPIs you will use to measure your performance against these goals. For instance, are you most concerned with followers, impressions, clicks to your site, or something else?
Once you’ve got clearly defined goals, and a process for measuring your performance, then you’re ready to proceed.
Step 2: Audit Your Current Accounts
Now that you’ve got a clear picture of what success looks like, it’s time to find out how you’re currently performing.
This information is important because it’s going to serve as your baseline. Once you have this data, it’s much easier to test the changes you’re making and adjust your strategies accordingly.
You can add a sheet for all your KPIs to your social media content calendar to keep an eye on this and help make sure you’re constantly working to improve your processes.
Gather all relevant information and make sure it’s easily accessible:
- account details and passwords
- specific goals for each platform
- audience demographics
- responsibilities of each team member
- information on your most successful posts and campaigns
- areas for improvement, gaps in your content, poor results
- platform-specific KPIs to measure future success
This will require a little bit of hard work, but it’s well worth it!
One of the main reasons you’re creating a social media content calendar is to make sure you’re giving your audience the content they’re looking for, and you’ve got to understand your past performance to do this.
Step 3: Choose What Social Platforms You’ll Use
If we went back a decade or so, this step would have been pretty simple. There were a handful of social platforms dominating the scene, which made this question easy to answer.
Today though, there are lots of thriving social media platforms, each with its own demographics. For instance, if you’re advertising to people aged 18-25, you’re probably going to have to use different platforms than if you’re trying to reach the over 55s age group.
Don’t get me wrong though, they’re all on social media!
58.4 percent of the global population is on social media, but how can you best reach your specific target audience?
You don’t have unlimited resources, so that might mean focusing your efforts on a handful of platforms. Bear in mind, that those platforms won’t necessarily be the biggest ones, they just have to be the ones where your target audience hangs out.
Check out the in-depth demographics in the image below and think about which platform might be the best fit for your target audience.
As you can see, these figures vary greatly, so it’s important to decide where you want to be and when.
Step 4: Outline How Often You’ll Post
One of the greatest benefits of a social media content planner is that it helps you to be more consistent, but the question still remains, how often should you post?
The answer will vary for each business.
If you’ve got a huge marketing team working on different elements like images, video, copy, personal interactions with followers, and everything else, then there’s no reason why you can’t post multiple times a day.
However, if you’re a one-man team working on every part of your business, then this probably isn’t realistic.
Ultimately, it’s about utilizing your resources to achieve a good balance between quality and quantity. If you’re putting out poor content that nobody interacts with though, it’s no use to anybody.
There’s no hard and fast answer to this question, but the key is maintaining a schedule where you can be consistent. Most algorithms (whether that’s Google, Facebook, or YouTube) value consistency.
This is something you can be in complete control of, especially with a good social media content calendar.
Step 5: Decide What Type of Content to Post
It can be helpful to break your posts down into categories to give your audience a mix of different content types.
There are two rules that are popular for this and they can help ensure you’re offering variety as well as making life a little bit easier for yourself.
The 80/20 Rule
This rule helps you strike a balance between engaging your audience and trying to sell your products.
It states that 80 percent of your posts should be designed to engage, inform, and educate, and the other 20 percent should be used to directly promote your business.
People don’t go on social media to be bombarded with promotions, so this formula helps you hit the right balance of growing sales while maintaining a positive brand image.
- 47.6 percent of people use social media to stay in touch with friends
- 36.3 percent of people use social media to fill their spare time
- 35.1 percent of people use social media to read news stories
- 31.6 percent of people use social media to discover content
You’ve got to figure out how your content can fit with these goals.
The Social Media Rule of Thirds
If you’re always posting the same type of content then it can quickly get boring. This is why many brands use the Social Media Rule of Thirds throughout their content calendars.
In the social media rule of thirds, one-third of your posts promote your own content, one-third share curated content, and one-third share personal interactions with your followers.
Step 6: Audit Your Resources
The last thing you need to do before setting up your social media content calendar is audit your resources. How big is your team, and what skills do you have available to you?
If you have a team full of social media specialists, videographers, and content creators, then your plans are going to be a lot more ambitious. However, you’ve also got to put systems in place to bring these people together.
This is where your social media content calendar becomes even more important.
When you’ve clearly set out your schedule for the next month, or even quarter, then everybody can see what they need to work on.
Your writer can work on the copy, and your videographer and graphic designer can work on the visuals, bringing everything together on time.
Social Media Content Calendar Template
The easiest way to create a social media content calendar template is using a Google sheet.
Open up a new sheet, and split your calendar into weeks.
Use the columns at the top to set out your dates, and in the rows, enter the following for each platform you intend to post on:
- type of content
- title
- topic
- links
- visuals
This should allow you to create a basic template in just a few minutes. It should look something like this example of a social media content calendar:
From here, you can build your social media content calendar out as much as you like, however, this should give you an excellent starting point.
If you have a budget, you could look at different project management systems like Trello or Airtable to custom-build your social media content calendar. As you start to use them, you’ll be able to spot trends, plan promotions, and much more.
Social Media Content Calendar Frequently Asked Questions
What are the benefits of a social media calendar?
The benefits of a social media calendar are that it saves you time, helps you to be more consistent, reduces errors, and allows you to be more strategical. This should help you provide your audience with better content and increase brand engagement.
Do I have to have a social media calendar?
You don’t have to have a social media calendar but it can be incredibly helpful. It’s hard to consistently offer your audience high-quality content, and sometimes you need time to plan what you’re doing. Knowing what posts you have coming up gives you time to get your copy and visuals in place and tie them to your promotions.
What should my social media calendar include?
You can get as detailed as you want with a social media content calendar. Some basic information to include is the type of content, title, topic, links, and visuals that are needed.
How do I create a monthly social media content calendar?
The easiest way to create a social media content calendar is in a spreadsheet. It’s very simple to set up, and you can have a functioning content plan in just a few minutes.
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Conclusion: How to Create an Effective Social Media Content Calendar
Creating an effective social media content calendar shouldn’t be difficult.
With some basic Microsoft Excel skills, you can create a content calendar that clearly outlines your strategy for the weeks and months to come. Not only will this help you create better content, but it’s also going to save you time.
Whether you’re a large social media team or an individual marketer, a good social media content calendar is going to make it much easier to coordinate your efforts and ensure you consistently meet your audience’s needs.
Start doing this, and your social media marketing results are going to improve dramatically.
How often do you post to social media?
Aaron Rodgers reflects on 2021 season in cryptic social media post; thanks teammates and coaches
Could Aaron Rodgers be on the move? His social media post on Monday sure makes it seem as if he is on his way out of Green Bay.
How To Generate Leads From Social Media
According to Buffer, almost 75% of marketers believe that their social media marketing efforts have been “somewhat effective” or “very effective” for their business. Hubspot spoke about this back in 2013. They found that they …
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The post How To Generate Leads From Social Media appeared first on #1 SEO FOR SMALL BUSINESSES.
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How To Generate Leads From Social Media
According to Buffer, almost 75% of marketers believe that their social media marketing efforts have been “somewhat effective” or “very effective” for their business. Hubspot spoke about this back in 2013. They found that they …
The post How To Generate Leads From Social Media appeared first on Paper.li blog.
How to protect your kids from dangers of social media, according to a Gen-Zer
NYU student Rikki Schlott warns parents of the dangers of social media and shares tips to protecting tweens and teens.