Tag: Spending

Tom Brady and Gisele Bündchen have 'grown apart' after spending most of the summer living separately: report

Tom Brady and Gisele Bündchen’s marital troubles are reportedly not due to infidelity.

According to a new report, while rumors of adultery are unfounded, the 45-year-old NFL star and the 42-year-old Brazil-born supermodel have recently “grown apart.”

“There is absolutely no accusation of cheating on either side,” an insider told Page Six. 

“Tom and Gisele have recently struggled to make their marriage work and have grown apart,” the source claimed. 

GISELE BÜNDCHEN ADMITS ‘CONCERNS’ OVER TOM BRADY’S RETURN TO NFL, SAYS SHE WISHES HE COULD BE ‘MORE PRESENT’

The source added that the embattled couple spent most of the summer living apart after taking a family vacation to the Bahamas with their son Benjamin, 12, and daughter Vivian, 9, in July.

Following their trip, Bündchen and the children spent three weeks at their home on the Nicoya Peninsula in Costa Rica, but Brady did not join them.

In addition, Page Six reported that the seven-time Super Bowl champion vacationed alone in the Bahamas with Benjamin and Vivian during his 11-day break from the Tampa Bay Buccaneers training camp in August.

“Gisele wasn’t there in August. It was Tom’s time alone with the kids,” the source noted.

The two, who have been married 13 years, reportedly have been trying to work through their issues but have been living separately with Bündchen living in New York while Brady has been staying in Florida to be close to his team.

Upon returning to camp, Brady had hinted at the pair’s marital woes during a press conference ahead of the Buccaneers’ first home game Sunday.

“It’s all personal, you know. Everyone’s got different situations that they’re dealing with,” the California native said.

“We all have really unique challenges to our life. I’m 45 years old, man. There’s a lot of s— going on, so just gotta figure out life the best you can. It’s a continuous process.”

Meanwhile, the source dispelled a previous report that the couple had an “epic row” over Brady’s decision to “unretire” from professional football in March.

“There wasn’t an epic fight,” the insider said.

“Gisele has no problem with Tom returning to football. She wants him to be happy and wants him to play if that is what he wants.

“There was never an ultimatum set down for Tom to choose between football or her. Their problems are more about the distance that has been created between them over a longer period of time.”

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Previous reports had indicated that the couple’s rift stemmed from Bündchen’s disappointment over Brady’s decision to return to the NFL as she had hoped that he would spend more time with his family in retirement.

The Vogue cover star was also conspicuously absent from Brady’s game Sunday at Raymond James Stadium in Tampa, Florida.

The game was attended by Benjamin and Vivian as well as Brady’s 15-year-old, whom he shares with ex-girlfriend Bridget Moynahan, 51. 

The quarterback was seen sharing a sweet moment with his children in a video shared by the Buccaneers’ Twitter account. He stopped to hug Vivian and kiss her on the forehead and embraced his sons before taking the field.

“Gisele continues to be dedicated to her kids and is working on personal projects,” a source told People magazine.

The Buccaneers lost their home opener to the Green Bay Packers, 14-12.

Representatives for Brady and Bündchen did not immediately respond to Fox News Digital’s request for comment.

Sen. Tim Scott: Democrats' spending bill really the 'Inflation Seduction Act'

Sen. Tim Scott, R-S.C., laid out why he believes a $750 billion-dollar spending package won’t help the economy Monday on “The Five.”  SEN. TIM SCOTT: If you have all four of those departments together, you will still have a bigger IRS and the scariest part for our viewers is there’s 87,000 new employees hunting for … Continue reading Sen. Tim Scott: Democrats' spending bill really the 'Inflation Seduction Act'

Trump slams Biden spending bills as 'Green New Deal,' warns Democrats will lose dozens of House seats in 2022

EXCLUSIVE: Former President Trump slammed President Biden’s spending agenda as the “Green New Deal bill,” warning that, if passed, the American people will face tax increases, and the Democratic Party will lose dozens of seats in the House of Representatives during the 2022 midterms.

What I Learned by Spending $100,000 on TV Ads

Over the last month (4 weeks) I’ve been running television ads for my company, NP Digital, on CNBC and Bloomberg in the United States.

If you aren’t familiar with those channels, they are stock channels. And to get even more specific, my ads are running during the hours the stock market is open, from 9:30 am to 4 pm eastern standard time.

Now every once in a while, my ads run a bit before the market opens and even a bit after… but that’s roughly the time the ads air. And they only air Monday through Friday which are the days the stock market is open.

Before I dive into how the ads performed, let me give you a bit of background first…

My theory behind running TV ads

Online advertising is becoming expensive. Just look at Facebook and Google, it costs more to run an ad now than it did a year ago.

  • Google and YouTube went up by 108%
  • Facebook had up to an 89% increase, while the average CPM was $11
  • TikTok having a 92% increase and
  • Snapchat with “the lowest” at a 64% increase

So why not try something different…

In the ad agency world, people run ads for their clients, but no one really runs ads on TV for themselves (at least in the United States from what I can tell).

So our team decided to take the plunge and give it a chance.

We also felt that it could provide an ROI because as an ad agency we see tons of data. And for many of our customers we are seeing TV ads from a cost to acquire a customer to be a bit more expensive than Facebook ads, and a bit less expensive than Google ads.

Plus, we thought it would bring credibility. Because even though we have 450 employees globally and we operate globally… being 4 or so years old hurts. Mainly from the aspect of bigger brands work with bigger companies.

And even though we have large brands at our ad agency like Adobe or Western Union or Sofi… and we have won dozens of marketing awards for our work, we are still small compared to agencies like WPP that generate roughly $12 billion a year in revenue.

There’s a saying in the business world, you don’t get fired for hiring IBM. The same goes with hiring a big holding company brand like WPP, Dentsu, or Omnicom in the marketing world.

It’s slowly changing though as people care for results over anything else. Especially with marketing.

So my thought was running TV commercials for NP Digital would be great if it could drive leads PLUS help build our brand. Eventually, I want people to say “you don’t get fired for hiring NP Digital”.

The commercials

We ran 3 commercials.

The commercials were shown randomly on those 3 channels and had close to an even rotation over the course of the 4 weeks.

By having our URL at the end we were hoping for more website traffic and leads as well as branding.

I personally thought the ads were clever, funny and the quality of them made us look like a large agency.

One thing to note with the ads is not everyone was bald. We had a woman wear a bald cap and we had a few men also wear a bald cap. Just so everyone could look somewhat like me.

The results

Well here is an example of one of the weeks:

My cost per visit was roughly $69.11 which is expensive.

The number of leads we could tie from the TV commercial was a whopping 0.

But, we did see our brand queries go up.

In essence, they were working from that end, in which people would watch the commercial then search for “NP Digital” on Google and head to our site.

But again still 0 leads from at least what we could tell, but again the tracking wasn’t perfect.

On a brighter note, though a lot of my friends messaged me saying they saw my commercial.

We even had someone email us saying “bloody amazing commercial”. They weren’t interested in our services, but it was nice to at least get that email.

Would I run TV ads again?

TV ads work for a lot of businesses, especially DTC ecommerce companies.

For us though, it wasn’t the most effective.

But here is what’s funny. I am still going to run them. I want to try it out for 11 more months and see what happens.

I’m a big believer in branding.

Just thinking about shoes… you wear Nike not because of a Google search, you just know their brand.

The same goes with Visa, BMW, Louis Vuitton, and even Lululemon.

Branding is priceless and if you want to be a big business you have to invest in it.

Here’s a quick stat for you, did you know that more people search for “Nike” in the United States on Google than they do for the word “shoes”? That’s the power of branding.

My goal, or more so “hope” is that after a year of burning $1.2 million more people will recognize us and see us as a serious contender. And it will help with the rule of 7, in which when companies see or interact with your brand 7 times, they are more likely to evangelize it and sign up as a customer.

Another thing I am going to try is adjusting the hours the ad is run and maybe even the channels.

Eventually, I will adjust the creatives and try new ads, but I will continue to run the 3 above for at least another quarter or two.

Conclusion

If you want to be a big company, you have to build a brand.

Brands are priceless. Your brand is what’s going to get you more business in the long run.

Now that doesn’t mean you have to run TV commercials like me to build a brand, you can use any channel you want. From SEO to social media to TV… the possibilities are endless. Heck even building an amazing product or providing an amazing service helps build brands.

The next time you make a purchase ask yourself why. The chances are because you are familiar with the company’s brand.

59% of consumers prefer to buy new products from brands they are familiar with.

Don’t take branding for granted.

And of course, if you need help with your branding, check out my agency. 😉

What are your thoughts on my TV commercials?

Why Nvidia is spending $40 billion on Arm

For Nvidia, Arm represents a chance to boost its fast-growing business of selling chipsets to data centers, the massive networks of computers that power large companies and cloud computing networks.

The post Why Nvidia is spending $40 billion on Arm appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post Why Nvidia is spending $40 billion on Arm appeared first on Buy It At A Bargain – Deals And Reviews.

How to Track and Improve Your Rankings Without Spending Money

Can you guess how most people improve their rankings?

Well, they either hire an SEO firm, which is expensive, or they do it themselves, which is time-consuming.

There must be a better solution, right?

One that still gets results, doesn’t take as much time and doesn’t cost any money.

Well, I’m about to make a major upgrade to Ubersuggest in the next 30 days that will help you do just this.

And before I release it, I need your feedback… so let me know what you think.

Here’s what I am thinking of doing to help you get better rankings in less time and without spending money.

SEO starts with good data

The first thing I want to do is help you track your results so you can see what’s working and what isn’t.

Currently, with Ubersuggest, there is no way to track your progress, but I am about to change that.

First, I plan to create a dashboard that looks something like this:

dashboard

You’ll be able to see your site, how much organic search traffic you get on a monthly basis, the keywords you rank for, how many backlinks you have, and any website errors you need to fix.

And on a weekly basis, we will automatically run your site through our site audit report to show you what’s wrong and if you are improving.

seo analyzer

This way, you don’t continually have to check your site or look for opportunities. Instead, you’ll be notified when you need to fix something.

In addition to that, you’ll be able to start tracking your rankings for any keyword you want.

Rank tracking

From your dashboard, you can click on a profile and see where you rank for any given term on both mobile and desktop devices and in any country or city.

rank tracking

If you have specific keywords that you want to track, you’ll be able to manually add them to do so. And if you aren’t sure which keywords to track, you’ll see a list of suggestions as well.

keywords

And if you want to track those rankings in a specific city or country, you can also do that…

city

My favorite part about the report is that you can easily see your rankings over time. Not just from an overall site perspective but also from a keyword level.

rankings over time

Conclusion

Now, this is where I need your help.

My goal is twofold… the first is to help you track how your SEO is doing and the second is to tell you what to fix.

Here’s why I am trying to accomplish both of those things:

  • Track your progress for you – it’s too much work to track on a daily basis if your efforts are going in the right or wrong direction. The new Ubersuggest will track your rankings for you on a daily basis. That way you don’t have to do it. And if Google updates their algorithm, you will see what’s happening in real-time.
  • Tell you what to fix – instead of you having to hunt down what you should fix, I will simply send you alerts and reports with step-by-step instructions on how to fix what needs improvements. And if you or someone on your team updates your site, no worries, because every week I will automatically recrawl your site and tell you if there are more errors you need to fix.

Eventually, I want to even automate most of link building, but that isn’t ready yet.

Is there anything else I can add to the reports to make your life easier? Is there anything I can change to make it easier for you to get higher rankings?

PS: If you haven’t checked out Ubersuggest recently you should. We’ve made a lot of improvements to it over the last few months.

PPS: These features will be free of course. 😉

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