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Fox News host Sean Hannity sounds off on the Democrats’ “weaponization of justice” as former President Donald Trump faces 4th indictment on “Hannity.”
WHO ARE THE 19 PEOPLE INDICTED IN THE GEORGIA ELECTION CASE AGAINST TRUMP?
HANNITY: Now the 45th President of the United States, Donald Trump, is probably the most recognizable person on the face of the earth, but last night, Fulton County, Georgia, officials insisted that the former president take a mug shot. Now, Trump told Fox News Digital that it was, “not a comfortable feeling – especially when you’ve done nothing wrong.” The process is the punishment, but only part of the punishment. You have far-left radical prosecutors trying to put Donald J. Trump behind bars for hundreds of years. They want him to die in prison. Why? Because he dared to challenge the results of an election.
Now, this is something, by the way, Democrats have done virtually every major election that they lost since 2000. Let’s take Hillary Clinton, for example. She attempted to delegitimize the 2016 election results with a dirty Russian disinformation dossier. Remember, she paid for that from an ex foreign spy, Christopher Steele, though, through money that was unintentionally mislabeled as a mere legal expense. No, it wasn’t a legal expense. No mugshot, no arrest for Hillary Clinton. Her campaign, the DNC, merely forced to pay a small fine. All was forgiven. She got off even easier after she mishandled troves of top secret classified documents on private servers and then, of course, destroyed evidence deleting and bleach bidding, 33,000 subpoenaed emails and, yeah, destroying hard drives in the process along with devices that may have had copies on them.
But according to James Comey, no reasonable prosecutor would ever prosecute, would charge Hillary Clinton. No rage, no mug shots of Hillary Clinton. Comey said this about five years before the FBI raided Mar-a-Lago and the Justice Department charged Donald Trump, oh, for basically the exact same thing, top secret classified documents that they thought were mishandled, but he was the president. She was the Secretary of State. Joe Biden also accused mishandling as senator, vice president, top secret material stored it in his garage, the Penn Biden Center, University of Delaware, his beach house, and guess what? Did it in some cases for decades. Naturally, for Joe Biden, no consequences, no mug shot, no raid, nothing.
For more Culture, Media, Education, Opinion, and channel coverage, visit foxnews.com/media.
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What could your small business do with a million dollars? Most small business owners think getting a million dollar business loan is a dream come true. Yet, do you really know what it takes not just to get a business loan of that size, but to pay for it? How much does a million dollars cost? Here’s what you need to know.
Your small business needs a FundableFoundation to qualify for business loans. The foundation is how your business is set up.
A small business that isn’t set up to be Fundable will be hard pressed to get business loans of any type, especially traditional bank business loans.
For sure, a million dollar small business loan will be difficult to get. This is what sets your business apart from you as the owner. As a result, the foundation is the kick start to overall Fundability.
A Fundable Foundation is necessary for any type of business loans. That means a small business loan, vendor credit, credit cards, or any other type of business funding. It includes the following.
First, your business name needs to be registered with the Secretary of State. Furthermore, it should not include or allude to a high-risk or restricted industry. Lenders do not like risk, and most are not in the habit of making business loans to businesses in high-risk industries.
Also, your business name has to be consistent everywhere you use it. If it changes, change it everywhere, and be sure it is the same.
Consider the following examples.
“Bill & Tom’s Discount Fishing Lures, Inc.”
“Bill and Tom’s Discount Fishing Lures”
“Bill’s and Tom’s Discount Fishing Lures”
Of course, they are similar. Yet, they are not the same. So, if you use one of these on your registration with the Secretary of State and one of the others on your million dollar loan application, you may not even make it to the underwriting process.
Likely, your application will be automatically denied for business loans due to fraud concerns.
This must be a deliverable physical address, never UPS box or a PO Box. It’s true, a virtual address can work. Yet, we know of at least one credit provider that will not accept them.
You can get an EIN, or Employer Identification Number, free at IRS.gov. Then, use it to open a bank account and to build a business credit profile.
Be sure to verify that all agencies, banks, and trade credit vendors have this number and associate it with your business .
Using a corporation or LLC structure gives you more credibility. Better yet, it reduces your personal liability.
Remember, toll-free phone numbers are best. Also, it should be listed in the 411 directory.
Always make sure you have the proper licensing.
For many reasons, you need a professional website that is helpful. Lenders will research your business online, especially before lending a million or more.
As a result, you should pay for web hosting. Unfortunately, this is not the time to use a freebie. Also, the domain should be the business name, if possible.
In addition, you need a company email address. It should be the same domain as your website.
Due to the fact that business banking history is vital to getting business financing, it is necessary to have a separate, dedicated business bank account. Of course, the longer the bank history is, the better.
As you know, lenders like to see a strong business credit profile. As a result, while personal credit isn’t ignored, good business credit can soften the impact of a bad personal credit score.
Without a strong business plan you won’t get business loan approval. Whether you are looking for a traditional loan, SBA loans, or working with online lenders, this is important. This is true even though online lenders tend to be less strict with business financing approvals, a strong business plan never hurts. The presentation should be professional in both appearance and content.
You can hire a business plan writer, or do it yourself, but use all available resources.
The Small Business Administration offers helpful business plan writing resources, and not just for SBA loans.
The Small Business Development Centers have a number of helpful aids also. Check with local universities to find one near you.
Obviously, you can’t get funding without revenue. Of course, this is because business loan repayment comes from revenue, and lenders want to know they will be repaid.
But, exactly how much is the payment on a million dollar business loan?
Business loan terms and payment amounts are variable based on terms and rates. Consider a $1M loan with an interest rate of 4% fixed for 20 years. The monthly payments on that business loan would be $4,774.15.
Then, consider the same business loan with the same interest rate for 15 years. The payment on that is $7,396.88 a month.
If you have a Fundable Foundation and strong business and personal credit, the next step to getting more funding is collateral. It allows for better loan terms, including more money with lower interest rates and better terms. Furthermore, many SBA loans require collateral anyway.
Collateral can be pretty much any valuable asset. These include:
To get the most funding possible, whether through small business loans or other funding, you need:
We can help with the Fundability and business credit. We know the secret sauce to get you started and help you grow in the most efficient way possible.
Then, you can get the funding you need, when you need it. With Credit Suite, you may be eligible for a million dollar loan sooner than you think.
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The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads. This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if … Continue reading Online Advertising for Business: Creating the Perfect Plan That Gets the Customers You Want
The internet has transformed the advertising industry. Traditionally hard-to-measure channels like TV, billboards, and sponsorships are being pushed to the wayside by cheap, trackable online advertising channels like social media ads, display, and paid search ads.
This shift is democratizing the industry. Even the smallest brands can compete on the same platform as multinationals if they have the right knowledge, ad creatives, and targeting. If you want to grow your business, online advertising should be the first place you start.
I’ll show you how you can do just that in this guide. You’ll learn why online advertising is so beneficial, the best online advertising channels to use and how to create an online advertising campaign from scratch.
Online advertising is a hugely popular strategy, with almost two of every three small businesses using it to win new customers. Spending won’t decrease any time soon, either. Global online advertising spend is predicted to hit $646 billion by 2024, up from $378.16 billion in 2020.
Online advertising is a form of paid-for marketing that leverages internet-based channels to promote products and services. There are plenty of online advertising channels to choose from, including search engines like Google or Bing, social media platforms, and display ads, banner ads, and native ads.
Unlike traditional advertising mediums, the cost of online advertising is low. Small businesses can generate hundreds of new customers for just a couple hundred bucks a month. Online advertising is more measurable, too. Every channel can be tracked, measured, and optimized, so marketers squeeze as much ROI from their campaigns as possible.
Such are the benefits of online advertising, companies are increasingly dedicating more and more of their budget to digital channels.
As you can see in this infographic from Visual Capitalist, there have been sharp falls in newspaper and TV advertising spending, while search, social media, online video, and e-commerce spending has increased dramatically since the early 2000s.
However big your business, online advertising is one of the best ways to build a brand, win new customers, and grow revenue. It has many advantages over traditional forms of advertising and other forms of online marketing, but there are four big benefits I want to highlight.
When you advertise online, you don’t have to wait months, weeks, or even days to get rewarded for your efforts. Sales can happen as soon as your ads go live.
This is unlike virtually any other form of marketing—traditional or otherwise. With SEO, for instance, it takes an average of about three months for a page to rank well on Google. Social media accounts tend to grow between 9.4 percent and 16 percent every six months.
The speed at which you see results doesn’t just help you win customers and drive revenue faster, it also helps you optimize campaigns quicker. Because you get data so fast, however, you’re able to optimize your campaigns to maximize ROI much faster. What takes six months or more with SEO, takes just three months with paid ads.
This is vital because optimizing PPC campaigns can double your ROI or more. Easton Sports, for example, doubled its ROI from 400 percent to 900 percent by working with e-commerce marketing agency The Good.
Forget broad, mass-market ads that aim to please everyone. Online advertising lets you drill down into your target market and know with confidence that every dollar of your budget is being spent on them. That’s the kind of targeting traditional advertising can never compete with.
Most online advertising channels offer granular targeting, allowing you to focus your efforts on a small segment of their audience. Facebook lets you customize your target audience by dozens of criteria, including:
As a result, you don’t have to worry about wasting your advertising budget on people who aren’t interested in your product. If you have strong buyer personas, you can target them with ease. Even if you don’t have buyer personas, granular targeting makes it easy to identify profitable segments of a large audience.
Better still, online advertising allows you to reach millions of people every day. Facebook has almost three billion monthly active users. Google processes around 63,000 queries every second. No other advertising medium lets your average joe business reach audiences of this size.
You won’t be forking over millions in advertising fees to reach targeted audiences. Unlike traditional advertising—where it can cost over $100,000 to run a 30-second TV advert—the cost of online advertising is incredibly low.
It costs, on average, just $3 to $10 to reach 1000 people with online advertising, compared to $22 to reach 1000 people using traditional methods. While your mom and pop retailer can’t hope to afford a TV advert, they can run a successful online advertising campaign on Facebook, Google, or any other channel.
You can limit the cost of your online advertising, too. The vast majority of online ad platforms will let you set a limit on your total and budgets, so you don’t blow everything at once.
The worst thing about traditional forms of advertising like print, TV, or radio is that it’s tough to work out how well your campaign performed. That’s not the case with online advertising, where most channels show you exactly how well your ads performed.
Typically, online advertising channels will show how many people saw and clicked your ad, how many sales your ad resulted in, and many, many more metrics.
This data is gold. First, it allows you to measure ROI to see whether your online advertising is delivering a return.
Second, you can use that data to optimize your campaigns and make them even more profitable. With it, you can understand why your ad performed well or poorly and what you can change to improve your ROI in the future.
Below are the main types of online advertising you need to know
Paid search is one of the most important online advertising channels. The vast majority of all online interactions start with a search engine—which makes it one of the best places to target potential customers.
Google is the dominant force in paid search advertising, which is unsurprising given it currently enjoys an 85 percent global market share. Other search engines like Bing and DuckDuckGo also offer paid ad solutions.
Paid ads come in two models: pay per click and CPM. With pay per click, brands pay every time someone clicks on their ads. With CPM, brands pay a set cost per thousand views.
They are usually positioned at the top of search result pages, as you can see below. They may also feature at the bottom of result pages and in separate tabs, like the Shopping tab.
Paid search offers some of the best targeting available to online advertisers. Brands can target specific keywords, destinations, devices, and more. This allows them to create highly relevant ads that can return an average ROAS of 200 percent.
That comes at a cost, however. Paid search ads are some of the most expensive you can buy. The average CPC of Google Ads is between $1 and $2. Averages can rise much higher in some industries like law—where the average CPC is more than $6.
Pros:
Cons:
Social media advertising is huge. It is the second biggest digital advertising market with revenues of $153.7 billion in 2021. That’s expected to grow to $252.6 billion in 2026.
Consumers are obsessed with social media, too. Over half of the world’s population use some form of social media and the average person uses it for 2 hours and 27 minutes every day.
Every major social media platform has an advertising offering, including:
Ad formats vary depending on the platform, but the vast majority will be a form of in-feed ad. Facebook, for example, has four main ad formats.
The cost of social media ads will also vary depending on the platform. As you can see in this table by WebFX, LinkedIn and Instagram are two of the most expensive platforms with average CPCs north of $3. Facebook and Twitter tend to be the cheapest.
Pros:
Cons:
Native ads don’t feel like they’re ads at all. Brands partner with publishers to create sponsored content that provides a lot of value to the reader while subtly promoting your business. The content is published on the partner’s site and distributed as normal. The idea is that users read the content and get value from it without feeling like they’re being sold to. It’s a win-win.
Here’s an example of a typical native ad on Fast Company. Note the small “paid content” disclaimer in the top right-hand corner.
Native ads can be very effective.
It’s been shown the softer touch of native ads can result in five to ten times higher CTRs than direct response ads. Native ads can be expensive, however. Major publications charge as much as $200,000 to get featured.
The vast majority of major publishers will offer some form of sponsored content or native ad package, making it easy for your brand to get featured in dozens of high-quality publications.
Pros:
Cons:
Display advertising is one of the most common forms of online advertising. In fact, it’s probably the one that came to mind when you saw the title of this article. Display ads come in many forms, including banner ads, in-content ads, side-bar ads, and popups.
Below you can see an example of a banner display ad on Digiday.
There are multiple ad platforms that brands can work with to run these ads. Popular platforms include:
Display ads are one of the most cost-effective forms of online advertising, costing as little as $0.50 per click. There’s a trade-off, however, as display ads typically have some of the lowest CTRs of any online ad.
Pros:
Cons:
Retargeting ads are much more effective than standard display ads.
That’s because consumers rarely make a purchase the first time they land on your website. When you show them the same products that previously caught their eye, they’ll be more likely to eventually make a purchase.
That’s where retargeting ads come in. This is a form of display ad that only targets people who have landed on your website and left without making a purchase.
Retargeting ads can appear on any website that shows display ads, as well as Facebook and Google. The cost of retargeting ads will depend on where they are displayed. The average cost of retargeting ads on Google, for example, is $0.66 to $1.23 per click. Display retargeting ads will be much cheaper.
Pros:
Cons:
Affiliate advertising is where a brand partners with a third-party (usually a publisher or influencer) to promote its products or services. Rather than an upfront payment, third-party gets paid a commission every time they refer a customer to the brand.
Affiliate advertising is a rapidly growing market and is expected to be worth $8.2 billion in the U.S. in 2022.
The cost of affiliate marketing can vary dramatically depending on the industry you operate in and the third parties you partner with. Commission rates vary between $3 and $200 and can be as low as 1 percent per sale or as high as 60 percent.
Pros:
Cons:
Video ads are an increasingly popular form of video-based advertising. The most common form of video ads are YouTube ads, but other video platforms like Vimeo host ads, too.
The potential reach of video ads is huge. On YouTube alone, consumers watch more than one billion hours of videos every day. YouTube also ranks second in monthly user numbers for social network platforms and is the world’s second-largest search engine.
They are cost-effective, too. YouTube ads have an average cost-per-view between $0.01 and $0.03. It costs around $2000 to reach 100,000 users.
Pros:
Cons:
The steps to create an online advertising strategy will be broadly similar regardless of your business, product, or service. You start by setting goals, defining your target audience, and assigning a budget. Next, you pick a channel and create ads. Then it’s simply a case of launching and optimizing as necessary.
You should always set goals for your online advertising campaign. Having a clear idea of what you want to achieve with your strategy and how you measure those goals will keep you on track, increasing the likelihood of success.
One study found that 76 percent of people who wrote goals down, made a list of actions, and ran weekly progress reports achieved their goals.
Making more sales is a typical online advertising strategy goal, but it’s not the only one. Others include:
Whatever your goal, make sure it follows the SMART (specific, measurable, achievable, relevant, time-bound) framework.
Instead of saying you want to acquire new customers with your Google Ads campaign, state that you want to acquire 1000 customers in one month by spending $5,000 on ads.
With a goal in place, it’s time to decide on your target audience. Who exactly do you want to reach with your ads?
As we’ve discussed, the beauty of online advertising is that you can target an incredibly specific audience. It’s time to take advantage of that. Consider things like:
Make sure you account for your goals. If you want to acquire tens of thousands of customers, you’re going to have to cast a broad net. If your aims are more modest, you can afford to be more specific.
Assigning an appropriate budget is essential for any online advertising campaign. It will define how much you can spend and, to a lesser extent, which channels you can advertise on. I recommend basing your budget on a variety of factors, including:
You don’t want to blow your budget on one campaign. Nor do you want to assign a tiny budget if you want the campaign to run for six months.
While you should always establish a budget upfront, be prepared to be flexible with that budget. The immediacy with which you can see results is another advantage of online marketing, so you should be prepared to increase the budget if you see success.
Now that you have a set of goals, a target audience, and a budget, you can finally decide which channel you want to advertise on. The truth is you probably already have a paid advertising channel in mind.
That’s fine, but it’s important to make sure it matches your goals, budget, and audience. Budget-wise, advertising on Google Search can be incredibly expensive for certain keywords.
The average cost per click for keywords related to the insurance industry was $20.12 in 2021, for instance. If you don’t have the appropriate budget, you’re better off choosing another channel.
Similarly, there’s no point in advertising on Google if your goal is to increase your social media following. Or advertising on Facebook if most of your customers use TikTok instead.
If it’s your first time launching an online advertising campaign, stick to one channel. It will make creating ads and setting up the campaign a lot easier. You can start to advertise on multiple paid marketing channels when you get a few campaigns under your belt.
This step is going to vary quite a bit by your chosen paid ad channel. In the case of Google Search ads, you’ll need to write ad copy. For display ads, on the other hand, you’ll need to design an image. Whatever channel you use, the bulk of your efforts should be spent here.
For example, if you’re advertising on Google Ads, improving your Quality Score can make a huge difference. This is a measure of how relevant your ad and landing page are. It’s been found that an above-average Quality Score can result in a 50 percent discount on your cost per click. Low-Quality Scores, on the other hand, can result in you paying four times as much.
Spending time improving your ad copy can also increase your clickthrough rates, as I show in my ad copy guide.
Creating an online advertising campaign doesn’t stop once you’ve hit launch. The wealth of data that these channels provide means you can start optimizing your campaign almost immediately.
Review your ad dashboard daily after launch and look for ways to optimize your campaign. Common strategies include:
You can also pivot your campaign entirely if things aren’t working out. There’s no point wasting budget on a campaign that isn’t generating any return. Instead, pick another paid channel and launch a new campaign.
Note: Don’t worry if this section seems overwhelming. You can work with an online advertising agency that will handle the entire process for you.
Launching your first online advertising campaign is just the start. Once you’ve got a few campaigns under your belt, you can start to experiment with advanced strategies like the ones below to supercharge your results.
You don’t need to spend money on anything else apart from your budget to see results with online advertising. There are marketing tools for almost every channel that can enhance your campaign and help you generate even more ROI.
Find and utilize these tools wherever possible. My keyword research tool, Ubersuggest, is a great example of a tool that can help you improve your paid ad campaigns by getting access to high-quality keyword data. This is useful if you want to make sure you’re targeting every relevant high-value keyword in your Google PPC campaign.
Head on over to Ubersuggest and click on the keywords dropdown in the left menu bar. Enter a keyword in the “Discover new keywords” bar. For this example, I’m going to use the keyword “digital marketing agency.”
Hit search, and you’ll be served hundreds of relevant and related keyword ideas. You can export the keywords as a CSV file and add them to Google Ads immediately. Or you can filter them to make them even more relevant.
For example, say I don’t want to target any keywords with a CPC higher than $20. By clicking on the CPC filter and entering between $0 and $20, I can filter them all out.
That’s just the tip of the iceberg of what you can do with a tool like Ubersuggest. For more help, see my complete Ubersuggest guide.
Automated bidding will feel like a lifesaver if you’re not confident in setting bids and optimizing campaigns. Google is the best-known ad platform for automated bidding, but plenty of others like Microsoft and Facebook offer some kind of automated or smart bidding service, too.
Google offers two forms of automatic bidding: a standard automated bidding service and a smart bidding service that uses machine learning to optimize for conversions. You can target five goals when using automated bidding on Google:
The benefit of automated bidding is two-fold. First, you don’t have to worry about setting the right bids and can focus instead on other parts of the campaign. Second, Google will probably do a better job of setting bids than you.
For instance, T-Mobile boosted conversions by 22 percent, decreased cost per acquisition by 27 percent, and increased conversion rate by 23 percent by switching to automated bidding on Google.
Personalization should be part of every marketing strategy—and your online advertising campaign is no different. More than half of customers (60 percent) say they’re more likely to become repeat buyers after a personalized experience.
Thankfully, Facebook makes this easy with its dynamic formats and creative solution.
When you use dynamic formats and creative, you create a personalized experience for every person who sees your ad. Facebook will automatically change certain elements of your ad to suit the user’s tastes. These elements include:
The benefits of hyper-personalized online advertising can be massive. Facebook tested the dynamic formats and creative solutions across 12 online stores and found they increased views, add-to-carts, purchases, and sales. There was also a 34 percent increase in incremental ROAS, a 10 percent improvement in lift, and a six percent decrease in cost per incremental purchase.
Most retargeting strategies focus on trying to convert consumers who have visited your site but not made a purchase. Let’s flip conventional wisdom on its head and focus on converting customers who have already bought from you.
Here’s the theory: it costs five times as much to acquire a new customer than it does to keep an existing one. You’d be better off turning one-off customers into repeat buyers rather than converting new customers.
Retargeting ads are also the perfect vehicle for these messages. According to an IAB survey, 92 percent of marketers believe retargeting ads perform the same as or better than search, 91 percent believe they perform the same as or better than email, and 92 percent believe they perform the same as or better than other display ads.
How should you re-target customers? I recommend three strategies:
I’ve got bad news for you. Everyone is advertising on Facebook. Most of your competitors are also probably advertising on Google, too. Ditto for display ads. Competitors with bigger budgets will target the same audience and the same keywords. That doesn’t bode well for you.
Better ads and more optimized campaigns are two ways to stand apart from the competition, but an easier way is to advertise on platforms where your competitors don’t.
Instead of Google, run search ads on Bing or even DuckDuckGo. Read my guide on Bing for advice on how to do it.
There are plenty of other alternative ad platforms that don’t get the love they deserve. Quora is an excellent source of engaged and highly targeted users ripe for being served great ads. Motley Fool Australia used Quora to increase leads by 111 percent and lower CPAs by 47 percent, for instance.
My guide to Quora is a great place to start.
Your marketing budget should be between 2 percent and 5 percent of your revenue. The percentage of that budget you should dedicate to online advertising will depend on your other marketing strategies and your success with paid ads. The fewer other strategies you use and the more success you have, the more you can devote to online advertising.
Online advertising is any form of paid-for internet-based marketing. It includes PPC, social media ads, banner ads, display ads, video ads, and many other channels and formats.
There is no best type of online advertising. The best form of online advertising is the one that works best for your brand and audience, whether that’s search, social media, or something else entirely.
Any business with an online presence should consider online advertising. It’s cost-effective, highly measurable, and incredibly targeted, which makes it easy for any business to get started.
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Online advertising is an incredible marketing strategy. It’s cost-effective, easy to measure, and accessible to virtually every business, big or small. I hope this article has shown you how easy it is to get started, too.
Once you’re familiar with all of the different paid marketing channels, follow my step-by-step advice to create your first online advertising campaign. Once you’re comfortable, you can start experimenting with strategies to take your online advertising campaigns to the next level.
Which channel is your favorite for online advertising?
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