Beat Your Competitors Rankings with One Change

Hi Everyone

I’d like to show you a short video case study which Chris Cantell made recently – showing just how insanely powerful for ranking is this one thing:

Relevance!

Chris and I have been teaching the importance of making your page hyper relevant for a couple of year now, in our webinars.  Importance which, as you will see from this video, cannot be underestimated.

In short, if you have the right relevance, you will outrank even massive authority competing sites!!!

…as you’ll see in the video.

How is it that we know how to make our pages relevant?

You see, we’ve studied Google’s patents.  This information comes right out of one of their patent applications.

Patent information is publicly available, and gives us deep insight right into the heart of the Google algorithm.

The rest of the industry is finally beginning to talk about this.

They seem to have named it by the curious acronym “TF IDF” (which stands for term frequency-inverse document frequency – it’s a name that speaks of the inclusion of relevant terms, words and phrases, in your page).

Fortunately, those of you who have followed us for a while or seen our webinars know exactly how to achieve relevance, and those of you in SEO Breakthrough have our relevant keyword master tool to automate the process of harvesting these relevant words and phrases from the internet!

Anyway, have a look at this video, it’s very informative.  I think you’ll be blown away by the comparison between these sites:

All the best

John Pearce and Chris Cantell

 

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Crush Your Overwhelming Business Workload and More –10 Brilliant Business Tips of the Week

The Hottest and Most Brilliant Business Tips for YOU – Smash an Overwhelming Business Workload and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Your overwhelming business workload doesn’t stand a chance.

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So settle in and scoop up these tantalizing goodies before your competition does!

We’re back after a few weeks out and ready to dig into some amazing business tips… Ready?

#10. Ladies – Make the Halo Connection

Our first jaw-dropping tip is all about how women can find angel investors. Succeed as Your Own Boss says there are a lot of options for female founders/entrepreneurs. You just need to know where to look.

We were particularly interested in this one because we’ve looked into whether women entrepreneurs can change a sexist system, when 98% of VC funding goes to men.

Hit the Gas With an Accelerator

We were impressed at the depth of information available in this article, when it came to startup accelerators. Do they work? They can – and the article lays out exactly how to find a good one.

So we highly recommend reading the entire article.

More ideas included crowdfunding and finding grants. These kind of are angel investors and kind of aren’t. So essentially this bypasses the issue, replacing it with a different method. Certainly, this is a method that can work.

One tip at the end was a tad off-topic, we felt, but still helpful. That is, to certify as a female-owned business for corporate and government contracts. With limited competition, the idea is you could simply earn the funding you’d want from angel investors. It’s certainly worth a shot, if your company could get these kinds of contracts.

#9. Social Media + Google = How to Rank Better Through Social

The next awesome tip is about how social media can help your content rank better on Google. The Self-Employed notes there are great ways that social can help. Note: we found the best copy of the infographic here.

Conquer Your Workload Credit SuiteOne quick caveat – this infographic needs to be updated! It still refers to Google+, which is no more. But apart from that, the information is sound.

Your best (or at least better) positioning on SERP (the search engine results page) can, in part, depend on your network. And what better way to develop a network than on social? Americans are more loyal to brands they follow on social media.

So if you’ve been hesitating before jumping into Twitter and Facebook (at minimum), now’s the time to leap.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Even your overwhelming business workload doesn’t stand a chance.

#8. Satisfy Your Link-Building Ambitions

Our following life-changing tip concerns how to build links. Under 30 CEO lays it all out for us. This strategy is still alive and well in 2019!

So, how do you do it?

Start with pulling down the low-hanging fruit. As in, is your business on major directories? That’s places like Google My Business or Yahoo. You want to be found, eh?

So, by the way, if your business fits well with Yelp, then you had better be there. Because they may very well already have a listing for you. And if you haven’t been contributing to it, then you have no guarantees that anything on the listing is at all favorable to your business.

And our fave – create great content! Hey, we kinda like doing that. Quality over quantity counts.

What a concept.

#7. We’re Working So Hard, Even Our Intelligence is Competitive

For our next sensational tip, we looked at some great competitive intelligence tools. SEM Rush says that one of the keys to success is to understand how your competition is doing. This makes a great deal of sense.

Let them make the mistakes, and suffer the consequences. You’ll be too busy reaping the rewards of their successes.

At least, that’s the theory.

Specific Intelligence

There are a ton of ways to measure how a company is doing. This long, comprehensive list was a lot easier to tackle because it was split up intelligently.

It’s more than the general competitive landscape or market trends or following any news stories about the competition. Although those are also on the list.

Did you know you can check how shoppers are doing on a competitor’s website, to see where in the sales funnel they are? Or you can check out how a website was put together, and know when it was changed? You can look up digital, video, or email marketing strategies.

And you can follow price changes, too. Or look up how a competitor’s apps are doing.

The most interesting (er, invasive) bit of information involved how much a company is paying for cloud infrastructure. Pretty wild.

#6. E-Commerce UX Best Practices to Kick Your Sales into High Gear

This tip is so smart, and it works! Opt In Monster tells us that user experience can really make or break online sales.

How many times have you gone to a website to do something or other and been stymied by lousy web design? Slow websites, confusing layouts, and parts which don’t work are all reasons why customers get frustrated. Frustrated customers abandon their shopping carts.

These are things you can fix!

So what are you waiting for?

#5. Tackle Your Overwhelming Business Workload the Smart Way

Grab this mind-blowing tip while it’s hot!

If you’ve got an overwhelming business workload, then this one’s for you.

Startup Professionals (quoting the fantastic Martin Zwilling) says organization is your best friend.

The truth is, these are fabulous tips for any sort of overwhelming to-do list. That can be your chores, or even planning a wedding.

Kill the Phantoms in Your Overwhelming Business Workload

We really loved this tip. The idea is, essentially, do you have stuff sitting on your to-do list (or in a to-do pile) which you’re just plain avoiding? We all know about those.

It’s the client you can’t stand – but they pay on time and give you a lot of business, so you’re stuck. Or it may be the project which you’re not 100% certain needs to happen. So you’re pushing back. Yeah, that’s kinda passive-aggressive.

It all boils down to one thing. You’re probably never going to do these things unless things change rather dramatically. They are contributing to an overwhelming business workload, potentially forever. Ugh.

Or Maybe You Can Rehab the Phantoms

For the client you don’t like, can you delegate some of the responsibility to someone else? Of course you can’t do this every single time (at least, you probably can’t). But you may be able to hand over some of the more basic work to another. Do you have to be the person who makes appointments with this person?

You might not have to be. And you can also try differing forms of communication. Email is good because you can communicate at any time of the day or night. Phone calls are good because you can get an idea of tone. In-person meetings are good because they’re a better way to understand the nuances of what someone is saying.

For the project where you’re not sure if it needs to happen, why not talk to the project’s manager? If the project’s own advocate can’t clearly articulate why the project needs to happen, then maybe it doesn’t. Maybe your instincts are right.

The Triple Tip – Write Tasks Down, Cross Them Off When Done, and Reprioritize Constantly

These three tips go together. Personally, your intrepid blog writer can’t get through most days without a to-do list. Welcome to your fifties, the decade of, “Why did I come in this room, again?”

But in all seriousness, lists help. When your brain isn’t juggling your to-do list on top of everything else, then you’re freed to, you know, actually work on tackling the times on it.Conquer Your Workload Credit Suite

Crossing off the done items from a to-do list is satisfying! And it also serves as a visual reminder of how much you’ve already accomplished. Because let’s face it, sometimes the only pat on the back we’re going to get during any given day will be self-administered.

And reprioritizing should be a no-brainer. Sometimes that task which seemed oh so urgent last night isn’t as on fire in the light of day. Or the reverse is true. The main thing is to not be married to the order.

Personal Pro Tip

When it comes to prioritizing, two things which help a lot, I’ve found, are to locate whatever you can delegate and whatever you can do fast. Sometimes those are the same thing. Either way, the faster you delegate, the more time the other person has to work on the task you’ve delegated to them. As for the fast stuff, reward yourself with one (only one!) of those tasks to start.

You’ll be happy to see a task is already crossed off. But then, yeah, you’d better start on something substantial, particularly if it’s a priority. There’s a different degree of satisfaction from getting through something big. And, you’ll be handling the hardest stuff when you’re less tired.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Even your overwhelming business workload doesn’t stand a chance.

#4. Life Preservers for Failing Teams

Check out this spectacular tip, all about how managers can rescue failing teams. Proof Hub notes that a lot of team failures come from the top down, although not all of them. There can be problematic people in a group – what sports people call a ‘locker room cancer’. Or there can even be an all-out conflict between team members.

But teams can also do poorly if they feel underappreciated, or if they feel there’s no way for them to professionally develop. Another problem is teams which just plain don’t have the right training, or enough training.

We were particularly happy that two of the tips were to build rapport and to ask the team what they think is happening. After all, they’ve been there.

Managerial Styles

Essentially, this the persuader method in action. The manager is asking for input, and is listening. And they can be persuaded to act one way or another.

Personal tip from me – as a manager, I look at my experiences as an employee for guidance. The better managers communicated more, and were a lot more likely to say please and thank you. That was even for the smallest of favors. It was even just on the heels of a previous please and thank you.

As a result, I don’t let a meeting go by without telling the people who work with me that I appreciate them. Because I know what it’s like to not be appreciated, and I don’t want the people who work with me to ever feel that way, if I have anything to say about it.

#3. Hack Your Way to Better Productivity

It’s not your imagination: this winning tip can make you more productive. Young Upstarts tells us there are some helpful, and often inexpensive hacks to tackling your overwhelming business workload and becoming more productive.

Our favorite tip was to delegate. Oh God, yes!

You don’t have to do everything. Seriously.

#2. Keep Your Client Relationships Close

Our second to last unbeatable tip can give you a new perspective on avoiding losing your largest accounts. Sales Hacker reveals all about maintaining and nurturing client relationships.

The reality is, you should be doing this with all of your clients. But we all know there are just so many hours in a day. So, you need to prioritize your bigger clients. Otherwise, you’d end up with even more of an overwhelming business workload.

The gist of the article is to make listening a big part of your relations with your biggest clients. Ask them – what can I do differently? And then, you know, actually listen to what they say. Be empathetic. Again, listen.

After all, if your biggest clients don’t think you care about their problems, then they’ll find someone who does.

Ouch.

#1. The Holidays Are Coming – Ready or Not (We Prefer Ready)

We saved the best for last. For our favorite remarkable tip, we focused on getting ready for the holidays. Yes, that! They’ll be here before you think. Kabbage says there are ways to get organized in anticipation of what is often the busiest time of the year for online retail sales.

We particularly liked the idea of taking the time now to fix issues on your website. It’s a good time to attack any issues such as slow loading times.

We also liked the first order of business, which is to get input from the employees. After all, they’re at the front lines.

One thing to add from us – now’s a really, really good time to get a handle on what everyone in your organization does. Get procedures in writing. Cross-train more employees so if that one vital person decides they want to take December off (there are people with that much accumulated vacation time), your business won’t fall apart.

The list even goes into decorating, assuming you have a brick and mortar establishment as well.

But from me – for the love of all things holiday – please don’t put up Xmas lights this week.

It’s still September.

So which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Even your overwhelming business workload doesn’t stand a chance.

https://www.youtube.com/watch?v=tuM4Kolf26g

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