Researching keywords, optimizing your website, measuring the results, and tweaking your strategy are the fundamentals everyone should take to heart if they want to increase their leads and enhance their conversion rates.
However, we aren’t discussing any of that today.
Instead, I’ll explain how to use video transcripts to boost your SEO efforts.
This method is proven to enhance your search engine optimization, but it’s all the more vital today.
Most surveyed marketers realize how essential using video marketing is. In fact, according to research, 86 percent of businesses use video marketing, and 92 percent state that it’s an ‘important part’ of their marketing strategy.
However, if you want to get the most out of your videos, you can take it a step further and use video transcripts to maximize your SEO.
That’s not all, though.
There’s another reason video transcripts are so essential, and that’s accessibility, but more about that later. For now, let’s just focus on SEO.
Video Transcripts and SEO
Video transcripts are a valuable tool for SEO, and there are several ways that they contribute to your site’s visibility.
First, transcripts make your video content accessible to a wider audience, including those who are d/Deaf or hard of hearing or prefer to watch videos with the sound down. This can help you attract more viewers and get more engagement on your site.
Looking for a way to get your videos indexed by search engines? Then add transcripts. They enable search engines to crawl your video content and give context to the information you’re sharing. You can see your indexed videos in GSC’s new video indexing report as well.
You can use transcriptions for internal link-building opportunities on your website. Do you have content complimenting your transcriptions and giving the visitor extra value? Then link to it and keep your visitor on your site for longer.
Transcripts provide valuable keywords and phrases that you can use to optimize your videos and improve your ranking in search results.
Additionally, you can use transcripts as part of your overall SEO/content strategy. For instance, you can use them to create various forms of written and visual content, including:
blog posts and eBooks
individual quotes for social media
graphics
infographics
How To Start Transcribing Your Videos
So we’ve established that video transcriptions can be an SEO boon for you. But how do you get started?
One method open to everyone is manual transcription: just typing up the content word-for-word yourself. Of course, this is the most affordable option, but also the most time-consuming. You don’t just need to type it; you need to edit and format it to perfection.
Now, I can understand if the manual option doesn’t appeal to you, but other methods are available to you, like:
Mobile apps: There are now many mobile apps that can be used for transcription purposes. Some of the best mobile apps for transcriptions include Otter and Trint.
Use Google’s automatic captioning: YouTube’s speech recognition software creates automatic closed captions for YouTube long-form content, live videos, and Shorts.
Speech narration and dictation software: You can use software like Dragon Naturally Speaking to dictate transcripts, but you’d still have to edit, proofread, and format the completed piece.
Free transcription tools: Descript and oTranscribe are just two of the resources that allow you to do transcriptions. Descript also has paid options.
Google’s doc’s voice commands: If you have Chrome, you can use Google’s free voice typing. To use it, open a document, go to docs, select ‘voice typing’ and wait for the microphone icon to appear. Click the icon, and you’re ready to start dictating. To finish the transcription, click the ‘microphone’ icon again.
Speech-to-text application programming interfaces (APIs): Amazon Transcribe and Deepgram are two examples, but there are many more to choose from. Deepgram gives you a free $150 in credits when you sign up, and new users to Amazon Transcribe get 60 minutes free a month for the first year.
Use captioning: By 2050, the World Health Organization predicts that almost 2.5 billion people will likely experience hearing loss, while 700 million may need hearing rehabilitation. Providing closed captions is a simple way to make video content accessible, and you can add them automatically to your YouTube content.
Best Tools for Video Transcriptions
Transcription services have come a long way since they first emerged. Over the years, the quality of transcription services has improved drastically, and as I highlighted above, you’ve got plenty of methods to choose from.
Here are a few to consider, many with a free trial if you want to give them a spin.
Rev
Rev is a popular transcription service that offers high-quality, accurate transcriptions of audio and video files and a simple pricing structure of $1.50 a minute.
It couldn’t be much easier to use. Simply go to the audio and video transcription option and click the ‘upload your files’ button. Next, upload or drag and drop your files, or paste the URL. Then sign in/register, and pay.
The standard package starts at $10 an hour and is suitable for shorter projects. Premium is $5 an hour plus $22 per month per user and is best suited for teams. For Enterprise pricing, you need to speak to the Sonix team.
Features include 35 languages, automated subtitles, an SEO-friendly media player, and secure storage.
Scribie
Scribie is a transcription service offering fast, accurate, affordable transcripts. The company has a team of transcribers who are experts in different fields, such as medical, legal, and academic transcription.
The company has 40k transcribers and converts transcriptions from audio to text. Pricing starts at .10 cents per word for automated or .80 for manual transcriptions.
You can also choose from three pricing packages: pay-as-you-go, Pro and Enterprise. Pro is $9 monthly, and yearly subscriptions are available too. For Enterprise subscription pricing, contact sales.
A few more worth a mention include:
TranscribeMe: This transcription service offers high-quality transcripts at an affordable price. They also provide a free trial so that users can test out their services before committing to a purchase.
Trint.com: Trint is a web-based platform that uses AI to transcribe your videos. It offers three paid plans, monthly and annual subscription options, and a free seven-day trial.
Best Practices for Using Your Video Transcripts To Boost SEO
Creating transcripts is not just complementing your video, but also providing additional content that is beneficial for SEO purposes.
Here are some tips for using your transcripts to optimize your videos for SEO:
1. Make sure the keywords and phrases you include are relevant to the topic of your video. For example, if your website is about aging well, you could include ‘tips for aging well’ or ‘advice for aging well’
2. Use a variety of keywords and phrases throughout the transcript. Keyword stuffing, the practice of adding excessive keywords without proper context, must be avoided at all costs.
3. Place keywords at the beginning of sentences and paragraphs whenever possible.
4. Check the accuracy of the transcript against the audio track to ensure accuracy.
Video Transcriptions and Accessibility
Away from SEO, there’s another reason why you’d want to use transcriptions and closed captions with your video.
It stands to reason that the more people can access your content, the wider you can spread your message. Providing transcripts helps the millions of people who have hearing problems or are registered as d/Deaf. 61 million people in the U.S. have some form of disability, so it’s important to use all accessibility measures to open doors for those people.
The Americans with Disabilities Act (ADA) means websites must be accessible. Providing transcripts helps achieve ADA compliance.
While there is some debate on the exact nature of legal requirements, there can be consequences. Therefore, if you’re unsure, get some clarification from an expert familiar with the laws.
FAQs
How Can I Transcribe My Videos?
There are several free and paid options available. As well as software, you could use transcription agencies; however, this may be a more expensive option. On the other end of the spectrum, you have manually transcribing them yourself, but this can be extremely time-consuming.
What Are the Best Video Transcription Tools?
It all depends on what you’re looking for and the volume of content you need transcribing. For example, if you’ve got a lot of content to transcribe, a subscription may work out cheaper. Alternatively, if you’re looking for the occasional transcription, then pay-as-you-go services may be better for you. Take advantage of some free trials and see which option works for you. Then, look at whether the tool is within your budget and offers value to your overall SEO efforts.
Conclusion
Sold on transcripts for your videos yet?
Providing video transcripts can help boost your SEO in several ways, such as helping the search engines index your site, increasing your ranking, and providing link-building opportunities.
However, video transcripts do far more than give your site a valuable SEO boost: they also provide greater accessibility for people with hearing loss and for people who may prefer to watch content with the volume turned down when they’re in public.
By using video transcripts, you can get the most out of your online video content by using it as part of your overall SEO strategy to get your content out to more people.
Do you use video transcripts for SEO? How do they help you and your visitors?
Former President Donald Trump released a statement via Truth Social mourning the death of former Japanese Prime Minister Shinzo Abe, who was assassinated in Nara.
So what gives, and how can you push past a three percent conversion rate? E-commerce optimization is all about making it easy for your visitors to buy from you.
How do you do that? It starts with diving into your analytics to see where visitors are getting stuck. If that sounds complicated, don’t worry—I’m going to walk you through it.
First, however, let’s talk about why CRO is different for e-commerce websites.
How Is Conversion Optimization Different for E-commerce Stores?
The difference in average conversion rates is partially because a service website might have one or two steps in the checkout process, while an e-commerce store could have five or six – meaning it’s all the more important for you to optimize your CRO.
This means e-commerce stores need to pay more attention to the purchase process, from product pages to the checkout page.
E-commerce stores have unique friction points, such as shipping and returns, which can impact purchase decisions.
Because of this, e-commerce owners need to take a holistic approach to optimizing their stores.
This might mean looking for opportunities to increase customer confidence through social proof and streamlined checkout processes.
Ultimately, e-commerce owners should focus on creating a frictionless purchase experience to boost their conversion rates.
Similarly, shoppers that click on product recommendations are four and a half times more likely to add items to the cart and complete a purchase.
Amazon, for example, recommends products based on previous purchases or items you looked at. This helps keep customers engaged with the site and increases sales.
They also use “Frequently Bought Together” prompts to show customers related items they may like.
Recommending relevant products to your customers also improves the personalization of your e-commerce store.
86 percent of consumers say website personalization affects their purchasing decisions. This is an e-commerce conversion rate optimization tactic you don’t want to miss out on.
When customers can see what they’re buying and get an idea of how it will look and function in their lives, they feel more confident about the purchase.
Since your visitors can’t touch and feel your products, you need to make sure the media you use on each product page does them justice.
Make sure your photos are high enough resolution to support a zoom feature to show texture and details.
If you have the space, add a 360-degree view of the product so customers can get a complete look.
If your e-commerce store sells clothes or accessories, use models to show how the items look on various body types.
Besides images, consider using demo videos or explainer videos to show your products in action.
Remember, you don’t have to generate all the content yourself either.
Encourage customers to submit visual content or source your images and videos from social media, which perform double duty as social proof, which will help increase conversions.
Be sure to include all pertinent information, such as size, color, and fabric content.
Use clear and concise language to avoid confusion and highlight the unique features of your products.
E-commerce CRO Strategy #3: Streamline Navigation
You can’t make sales if site visitors can’t find what they want.
Your site’s navigation is often the first place shoppers look if they have a specific product or category in mind.
Navigation that is confusing, too complex, or difficult to understand will cost you sales and customers. In fact, a HubSpot case study found that simplifying or removing navigation elements from middle-of-the-funnel landing pages resulted in a 16-28% increased conversion rate!
There’s no one-size-fits-all solution for e-commerce website navigation. The best way to design a website menu depends on the nature of your products and how your customers like to organize information.
Here are a few steps for creating effective e-commerce website navigation:
Use heat maps or do user testing to find how and where users click.
Prominently display categories on every page.
Include clear labels and concise descriptions for all menu items.
Create intuitive and logical menus based on how your customers browse your site.
Avoid burying essential menu items in nested sub-menus.
Test different navigation structures to see what works best for your customers.
An example of great e-commerce navigation comes from Apple.
If you have a large number of products, a drop-down menu that lists everything can be overwhelming.
If Apple included all its products and services in a drop-down menu, its website would have very clunky and confusing navigation.
Not only would that work against the brand’s minimalist image, but it’d also be hard for customers to find what they need.
Instead, Apple opts for clean top navigation with no dropdown or secondary menu item:
When visitors click on a top navigation item, they’re directed to a menu page that lists options within the category:
Doing away with a complicated drop-down also helps streamline the mobile user experience, which is increasingly important.
Providing a clear path to the products customers are looking for makes it easier for shoppers to find what they need on your site—which increases sales.
This can help improve your search engine ranking, as Google (and other search engines) favor sites that are easy to navigate.
If you’re unsure if your site is easy to navigate, or have seen drop-off points in your analytics, consider using a heat map tool like Crazy Egg to see where people click on your pages.
You can also use a tool like Optimizely to test different versions of your navigation and see which one leads to more conversions.
Once you’ve identified any potential drop-off points, it’s time to start making changes!
E-commerce CRO Strategy #4: Add a Wish List or Favorite Option
Wish lists and favorite options allow users to save items they might buy later.
This is a great way to increase conversions because it gives users the opportunity to “test drive” your site and come back later to buy products they love.
Creating a wish list also requires customers to create an account for your e-commerce store.
This allows you to offer relevant promotions and gather customer data to improve user experience and increase sales.
Wish lists can help you:
alert customers about special offers available for items on their wish lists
deliver targeted content based on items they’ve shown interest in
identify retail trends and seasonal activities to improve demand forecasting
understand what your customers are looking for and offer similar products
Research from Google found 40 percent of online shoppers think their experience would be better if they were offered a wish list.
In addition, make it easy for your customers to create wish lists on other platforms. For example, enable “Pin It” buttons so visitors can share your products on their Pinterest wish lists.
Or, promote the use of the “Save” feature on Instagram and Facebook.
There are many ways to make it easy for your customers to save products they are interested in.
If you use Shopify as your e-commerce platform, you have two options for adding a wish list feature: add custom code to your site, or add a wishlist app, like Wishlist Hero.
On BigCommerce, all you need to do is enable wishlists in your shop’s settings.
WooCommerce offers an extension so you can allow users to add items to their wishlist when they shop your store.
E-commerce CRO Strategy #5: Streamline the Check Out Process
To avoid losing customers at the checkout, make the process as quick and easy as possible.
This means offering clear and concise shipping information, providing a guest checkout option, and ensuring all payment methods are available.
You should also ensure the checkout process is easy to navigate with all required information requested upfront.
Here are a few ways to streamline the checkout process:
Use a single-page checkout: This will keep customers from going through multiple pages to check out.
Save billing and shipping information: Customers hate having to enter their information each time they make a purchase, so make their checkout process easier by saving and auto-filling their information.
Use a progress bar: Let customers know how far along they are in the checkout process so they don’t get impatient.
Offer a shipping calculator: This will help customers determine how much their shipping will cost and whether or not they want to continue with the purchase.
Personalize page to their local currency: Customers feel more comfortable when they’re making a purchase in their local currency.
Reduce clicks: Try to make the checkout process straightforward, so customers don’t get frustrated and leave.
Provide order confirmation: Once a customer has completed their purchase, send them an order confirmation to let them know everything went through successfully.
Include trust symbols: Add trust symbols like security seals to reassure customers their information is safe and their purchase is legitimate.
Remember, the easier you can make it for customers to buy, the more likely they are to convert!
E-commerce CRO Strategy #6: Add More (and Better) Social Proof
Social proof is one of the most powerful tools at your disposal to boost e-commerce conversion rates.
Adding social proof elements to your site increases confidence in potential buyers and nudges them towards completing a purchase.
reaching out to influencers for social content creation
promoting UGC on your social channels
Frequently Asked Questions About E-commerce CRO Strategies
How can I improve my e-commerce conversion rate?
To increase your e-commerce CRO, consider adding recommended products, making sure your product pages shine, implementing simple navigation, providing a wish list option, streamlining the checkout process, and adding social proof.
How are e-commerce conversions calculated?
E-commerce conversions are the total number of visits to your e-commerce site divided by the number of purchases.
What is a good e-commerce conversion rate?
The average e-commerce conversion rate varies depending on the type of product you sell but is typically around two percent. Some of the top e-commerce sites have conversion rates between 5 and 10 percent.
What is CRO in e-commerce?
E-commerce conversion rate optimization, or CRO, is the process of making adjustments to your site with the goal of increasing the percentage of visits that result in a purchase. In e-commerce specifically, CRO is focused on optimizing the product page, checkout process, and overall user experience.
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Conclusion: E-commerce Conversion Optimization
E-commerce conversion optimization is key to driving growth for your business.
While blogs and service sites rely on traffic from search engines and social media, e-commerce sites need to optimize SEOand every step of the buying process.
When starting an e-commerce conversion rate optimization strategy, start by looking into your customer data and website analytics. Use heat mapping tools to see where customers are clicking and what they scroll past.
What is your website’s conversion rate? What about your paid ads, forms, and landing pages?
No matter your conversion rate, there’s a good chance it could be better.
That’s because user preferences change over time. People get burned out by seeing the same ads and images, and styles change. Even the platforms where users hang out can shift.
There’s only one way to know if your ad, landing page, CTA, or entire website could convert better—and that’s to test it.
However, only one in eight A/B tests drive significant change. That means a lot of companies are running A/B tests but not seeing results. A/B testing tools provide the framework and data you need to run better tests.
Why You Need A/B Testing Tools
A/B testing tools streamline the A/B testing process by making it easy to design, launch, and analyze tests. Is it worth the investment, though?
If you want to see real results with A/B testing, I strongly recommend using A/B testing tools. They can help by:
Tracking data: It can be hard to track clicks, conversions, and other significant KPIs. Many A/B testing tools track the data to ensure you have access to the information you need to make critical business decisions. They’ll even generate snazzy reports, so you look smart to your boss or clients.
Protecting your SEO: A/B testing won’t impact SEO—if you do it correctly. A/B testing tools help ensure your tests don’t run afoul of Google’s rules.
Automating testing: The more full-featured tools leverage automation to ensure testing is as efficient as possible. For example, automatically turning off ads that aren’t performing well, so you have more time to focus on running your business.
Streamlining the test creation process: Creating A/B tests can be time-consuming. It’s easy to get caught up in the details (Should this button be blue or green? Is this CTA good enough?). A good A/B testing tool makes building, launching, and tracking your tests easier.
Increasing your conversion rates: The most significant benefits of using A/B testing tools? They can help improve your conversion rates, lower bounce rates, and drive more sales. That’s because most offer recommendations based on AI or proprietary data.
Ben began offering its customers access to the latest mobile devices in addition to affordable data and voice plans. They wanted to make sure customers knew they could choose the color of their phone, not just the model.
However, the company wasn’t sure how to share that news with customers. Using VWO, they ran two tests—one with the color palette under the phone image, and another with a menu option alongside the subscription choices.
After running the test for two weeks, they found that allowing users to choose the color option alongside their plan increased conversion rates by more than 17 percent and reduced customer calls to change device colors.
One simple test resulted in a large increase in conversion rates. Now, imagine if you continually ran tests like this. A/B testing tools make that possible.
The Best A/B Testing Tools
There are a ton of options when it comes to A/B testing tools. In fact, the A/B testing software market is expected to be worth $1,151 million by 2025, which means finding the right tool requires sifting through dozens of options.
No single A/B testing tool will work well for all businesses. An enterprise e-commerce site, for example, has far different needs than a local plumbing company.
To help you find the right one, we’ve analyzed the top A/B testing tools to compare features, pricing, and ease of use.
1. Google Optimize: Free A/B Testing Tool With Solid Features
Pricing: Free
Google Optimize is Google’s free A/B testing tool. The platform integrates with Google Analytics, making it easy to see how changes have impacted site performance.
With Optimize, you can create, launch, and track A/B testing performance all in one tool. If you’re already using Google Analytics or other Google tools, it’s simple to launch and set up your first test.
Main features include:
Ability to run several types of tests, including, A/B, multivariate, split URL, server-side experiments, and personalization.
Visual editor allows you to easily create tests.
SEO features to keep your tests from impacting your ranking.
Detailed reporting tools, including customizable reports and an experiment summary for a high-level or granular view of test results.
Built-in or customized objectives to set goals for your tests.
Experiment manager to see how tests perform over time and schedule experiments in the future.
Integration with all other Google tools including Analytics, AdSense, and Search Console.
Getting started is easy. Simply head to the Google Optimize page and click “Start for Free.” Once you accept the terms and conditions, you’ll be prompted to create your first experience.
Select the type of test you want to run, choose the URL, and then design your test.
There are a few drawbacks to Google Optimize. For starters, you can only run five experiments at a time. A few reviewers say the A/B testing preview tool is difficult to use and has a few bugs, which is another thing to consider.
For smaller sites that don’t need to run more than a few tests at a time, however, Google Optimize is a solid option.
2. Optimizely: Paid A/B Testing + CRO Tool for Fast-Growing or Enterprise Brands
Pricing: Call for a custom quote. According to Capterra, plans start at $50,000 a year but may be less for smaller sites.
When it comes to full-features A/B testing tools, Optimizely is one of the best on the market. This powerful tool offers a wide range of testing and tracking features, including:
Ability to run A/B and multivariate testing.
Advanced testing, including coding.
Exclusion groups enable you to run multiple tests on the same page without impacting SEO or UX.
Targeting and personalization dig deeper into the customer journey.
Powerful visual editor allows marketers to create tests—no dev needed.
Drag-and-drop templates to make creating tests easier.
Detailed reporting tools to highlight which experiments impact performance.
Optimizely is powerful—but it can also be intimidating for first-time testers. If you don’t have a large site and haven’t run A/B tests before, Optimizely may be challenging to use. However, if you have a large site and want to dig deep into your data and find out what customers really want, it’s worth a closer look.
To get started, reach out to their customer support team. They’ll ask for information about your website and traffic and then explain the full scope of features. Their team can also provide a customized demo so you can see the tools’ true potential.
3. AB Tasty: AI-Driven A/B Testing + Experimentation for Enterprise
Pricing: Call for a custom quote. TrustRadius reports pricing starts at $40 per month.
AB Tasty is an AI-powered A/B testing tool designed to help your business drive more conversions while providing world-class UX. They are trusted by more than 900 enterprise companies, including Sephora, Papa John’s, Walmart, and USA Today.
While it might not be ideal for smaller sites, it’s a good fit for enterprise companies looking to improve A/B testing and run more out-of-the-box tests.
Core features of the platform include:
The ability to run A/B and multivariate testing on mobile, app, or desktop platforms.
AI-powered targeting allows you to create incredibly granular segments based on user behavior.
Drag-and-drop text editor makes it easy to test any feature of your site, from the navigation bar to coding.
A broad range of goals including actions like demo requests, browsing behavior, and conversions.
Bayesian statistics engine doesn’t just track tests; it helps you understand the significance of tests by offering gain probability and media value.
There are a few drawbacks. AB Tasty doesn’t currently offer heat map tracking, while Optimizely does. Personalization features are in a separate tool, so it could cost more. Since they don’t list pricing on the site, it’s difficult to say for sure.
They also don’t support testing for paid ads, while Google Optimize does.
Is AB Tasty right for you? I don’t recommend it for smaller sites or those just getting started. It’s a full-featured tool with tons of options and ways to test, so it’s a great choice for enterprise companies, especially those in e-commerce.
4. Apptimize: Omni-Channel A/B Testing for Mobile-Focused Customer Journeys
Pricing: Contact for custom pricing. However, they do offer a 30-day free trial.
Having an app is good for business. A recent study found that 57 percent of shoppers prefer shopping in an app over other channels. However, A/B testing on apps is more challenging.
If you have an app or a buyer journey that crosses platforms, Apptimize might be a good solution for A/B testing. Apptimize provides A/B testing tools for web, mobile, OTT, and in-store. They specifically focus on testing for companies with frequent product rollouts, such as software companies.
Is it the right fit for your business? If your customer journey crosses platforms, it’s a solid option. Features include:
Robust A/B, multivariate, split testing, including in-person, in-app, website, and mobile sites.
Access controls and permissions limit who can make changes.
Funnel analysis to see how your test impacts conversions and other goals.
Activity dashboard to quickly see historical testing stats.
In addition to A/B testing tools, Apptimize offers features for workflow management to make the entire process smoother.
Overall, the Apptimize website is a little light on specific features, but they do focus on helping product teams test and personalize rollouts and manage new features.
If your goal is to figure out which color CTA button to use, this tool isn’t for you.
If you are constantly rolling out new features, want to better understand who your customers are, and want customers to enjoy a personalized experience across all devices, Apptimize is worth a try. Plus, they offer a free trial, so you can see if it’s a good fit.
Pricing: Contact for custom pricing. Plans vary based on product options, volume, and whether you need omnichannel testing. No free trial.
Adobe Target is a full-featured testing platform that allows businesses to test the entire customer experience, including images, copy, UI, apps, layout, background colors, and more. It can also test personalization’s impact, which is essential considering personalized CTAs convert 202 percent better than default CTAs.
Adobe Target includes:
Strong A/B testing features allow you to test just about every part of the user experience.
Visual composer makes it easy to create and run tests.
Multivariate and multiarm bandit testing to funnel traffic to the most successful experience earlier in the process.
Easy to set up, guided workflow enables you to quickly set up, test, and launch.
The ability to test on the client-side, server-side, or both.
Target also integrates with other Adobe products in Adobe Experience Cloud, so this is a great option if you’re using Adobe for analytics, insights, and content.
According to online reviews, Target is not beginner-friendly, so it’s probably not ideal for those just starting out. However, if you’ve used other A/B testing tools or are familiar with Adobe’s suite of tools, you likely won’t have any issues. Adobe also offers plenty of training modules to get you up to speed.
6. Intelligems: A/B Test Pricing for E-Commerce Stores
Pricing: Contact for pricing.
Most A/B testing tools focus on titles, headlines, and button colors. When it comes to driving e-commerce conversions, however, pricing can have a huge impact on conversion rates. Intelligems is an A/B testing tool designed for Shopify store owners to test pricing changes.
Does dropping your price a few cents impact conversions? What about raising prices? The only way to find the perfect price point is to test.
With Intelligems, you can easily test how pricing and features like Subscribe and Save impact LTV, checkouts, and long-term growth.
Features include:
Easy-to-use test creator so you can test and launch tests faster.
Sophisticated data collection is turned into an easy-to-read data dashboard where you can see results at a glance.
A flexible testing structure allows you to see how shipping, discounts, and pricing (or any combination of the three!) impact a range of data points.
Expert recommendations ensure you develop a solid strategy based on expert insights.
This tool is relatively new but could be a game-changer for e-commerce stores. They are accepting suggestions for new features, so hopefully, they’ll expand testing options in the future.
7. VWO: Similar Features to Optimizely, but More Affordable
Pricing: Contact for full pricing, but Capterra reports pricing starts at $199.00 per month, which is far below Optimizely’s rate.
VWO is another full-featured testing tool similar to Optimizely and Google Optimize. If Optimize isn’t quite enough for your needs, but Optimizely is too pricey, VWO may be the perfect fit. It offers sophisticated testing funnels that are insanely customizable at more affordable rates.
VWO features include:
Create and launch tests for a range of tests, including A/B, split URL, multivariate, abandoned carts, and landing pages.
Targeting based on audience, behavior, campaign, and context.
Drag-and-drop test creator.
Engagement tracking and goal setting.
Customized visual reporting tools.
Mobile website testing.
VWO also tracks more than just traffic and conversions. It also leverages advanced tracking methods such as heatmaps, pageviews, screen activity, and user interactions.
The platform offers three plans, with higher plans offering additional features like campaign scheduling and custom JavaScript targeting.
One drawback is the lack of data storage. Heatmaps tests, for example, only store testing data for 60 to 90 days according to some reviews.
8. Unbounce: Landing Page Builder With A/B Testing Tool
Pricing: Paid plans start at $90 a month for up to 500 conversions and 20,000 visits. Unbounce offers a free 14-day trial.
Most of the tools we’ve covered so far are stand-alone A/B testing tools. You add a tracker to your website, then you can build, test, and launch A/B testing.
Unbounce is a little different. It’s actually a landing page tool with A/B testing baked into its software. Want to test your PPC landing pages? Test the impact of personalization? You can do all that—and a lot more.
A/B testing features from Unbounce include:
Unlimited A/B tests on all landing pages.
Easy-to-use test builder. Just duplicate your current page, change the elements you want to test, and launch.
Performance comparison tool to determine which page wins out.
A/B test sticky bars to determine which offers drive better results.
Smart builder that creates landing pages in just a few minutes.
Compared to full-featured A/B testing tools like Optimizely or VWO, Unbounce definitely lacks features. However, if you already use Unbounce or are considering it for landing pages and sticky bars, the A/B testing features are a strong selling point.
Unbounce is also more affordable than other testing tools, making it ideal for dipping your toe into A/B testing.
9. Facebook’s Experiments Tool: Free Tool to Test Social Ads
Pricing: Free to test, though you will pay for ads.
Social media ads can drive conversions, build brand awareness, and drive traffic to your website. However, it can also be challenging to tell which headline, offer, CTA, or image is responsible for driving clicks (and conversions).
When you consider the average conversion rate for Facebook ads is 9.21 percent, it’s clear there is plenty of room for improvement.
Recently, Facebook launched their Experiments Tool, designed to make it easier to A/B test paid ads on the platform. Brands can test campaign groups, campaigns, or ad sets against each other and easily see which performs better.
To get started, create your Facebook ads first in Meta Business Manager (aka Facebook business manager). Then, head over to Experiments Tool. Click Tests to get started and then select A/B test.
You’ll be prompted to select the ads you want to A/B test, schedule your campaigns, and name the test. You can also determine how Facebook should choose a winner based on key metrics like cost per result, cost per conversion, cost per 1,000 people reached, and cost per purchase.
When you’re done, it will ask you to review your testing parameters before launching your test.
This tool is important for two reasons: First, it’s straightforward to use, which isn’t the case for some of the more full-featured A/B testing tools. It’s also one of the few tools that allow you to A/B test social ads to optimize performance.
Currently, the tool doesn’t appear to work on Instagram, but hopefully, they’ll add that feature.
10. Ominconvert’s Explore: CRO + A/B Testing for E-Commerce
Pricing: Plans start at $167 per month.
For e-commerce, A/B testing is about more than testing CTA button copy or seeing if a top sticky bar converts better than a bottom sticky bar. It’s about pricing, product pages, images, mobile vs desktop, and so much more.
While most tools on this list work in any industry, Ominconvert was built with e-commerce sites in mind. Features to check out include:
Ability to test more than one website at a time.
Fast, professional support with a four-hour response time.
Advanced segmentation using JavaScript, cookies, UTM parameters, data layer attributes, and more.
Exit-intent and triggered overlay testing.
A/B and personalization testing dig deep into the customer journey.
CDN cache bypass using a dedicated browser extension.
You can also set and track as many goals as you want and gain insights into why specific tests aren’t working.
It’s worth noting this is not a tool for beginners; it can be code-heavy at times and requires a pretty decent understanding of your site’s backend. However, it’s also affordable at $167 per month. Ominconvert is used by several powerful brands, including Samsung and ING, so they definitely know their stuff.
11. Nelio A/B Testing: Powerful A/B Testing Plugin for WordPress
Pricing: Plans start at $24 per month for up to 5,000 views.
More than 455 million websites use WordPress—and you might be one of them. If you’re looking for an A/B testing tool that plays nice with the most popular CMS on the market, you’re in luck.
Nelio AB offers powerful A/B testing tools right in your WordPress dashboard. No more switching tools, integrating a dozen platforms, or getting lost trying to figure out how to set up a split test. Instead, you can click and install Nelio AB in just a few minutes.
Here are a few features Nelio AB provides:
Unlimited experiments to test pages, headlines, menus, themes, CTAs, widgets, and more. Pretty much any part of your WordPress site can be tested and improved.
No technical knowledge is needed. You don’t need to know how to code, how to read Java, or even what makes a test statistically significant.
Easy-to-read reporting tool provides insights and results with the click of a button.
Test finer details of your site using CSS testing (if you’re into that kind of thing).
Track how users navigate your website using heatmaps, scroll maps, and confetti.
Define goals and conversions to track what actually matters on your site.
Integrate with most of your other plugins, including JetPack, W3 Total, and WooCommerce.
While it’s missing some advanced features (like detailed segmentation), it still offers plenty. The fact that it lives in WordPress makes it convenient to use.
12. Freshworks: A/B Testing for Multichannel Engagement + Automation
Pricing: Free for up to 100 contacts; paid plans start at $19 per month.
Want to improve conversion rates? Personalization should be part of your marketing strategy. According to Salesforce, 66 percent of customers expect companies to understand their needs and expectations.
Freshworks can help you provide the custom experience your customers crave. It’s not an A/B testing tool; rather, it’s a CRM with built-in automation features, including A/B testing, split testing, and segmentation.
In addition to running tests, Freshworks also provides:
email marketing campaigns
landing pages
event tracking
marketing reports
chat campaigns
CRO testing
Freshworks also offers A/B testing features such as split URL testing, landing page optimization, segmentation, and detailed reporting. While the tool lacks more advanced features like heatmaps, its built-in A/B testing features make it worth a look, particularly if personalization is important to you.
13. A/B Testing Significance Calculator: See How Much Different Tests Impact Sales
Pricing: Free.
A/B testing tools offer a ton of data. Unfortunately, understanding the data can be a challenge. Is Test A actually better or did it just get more traffic? Do you even have enough traffic to make a decision?
That’s where my A/B testing calculator comes to the rescue. Plugin your test results, and see exactly which landing page, CTA, headline, or website drives better results.
With the click of a button, you can see how much impact your recent test had on sales. Want to check the result of a multivariate test? Click the “Add Another Variation” button to see how three, four, or more tests stack up.
14. Title-Generator.com: Title Generator to Find New Titles or Headings to Test
Pricing: Free.
Testing titles and headlines is a sure-fire way to increase conversions and make sure blogs, landing pages, email, and web pages perform well. Coming up with snappy new titles, however, can be a challenge.
That’s where a title generator tool comes in handy. Simply input your main keywords and the tool will generate a list of 700 headlines.
Review the list, decide which fits your content or ad the best, and add it to your A/B testing workflow.
As you can see from the image above, many are adjustable based on the content, so use these as inspiration, not set headlines you have to use.
15. Ad Headline Idea Generator: Free Tool to Generate Paid Ad Headlines to A/B Test
Pricing: Free.
When it comes to paid ads, there are several areas to test—the headline, image, ad copy, and landing page. If you have trouble coming up with different ad headline options, this tool can help.
Inkforall’s Ad Headline Idea Generator uses AI to generate ad headlines and copy. Simply enter your current ad, log in via Facebook, Google, or Microsoft, and the tool will generate a new ad using the information you’ve provided.
While the AI isn’t perfect, it’s an easy way to find new ad formats to test. I do recommend reading and editing the AI generation—they definitely aren’t perfect. If you’re struggling to develop different ad versions to test, this tool is good for inspiration.
A/B Testing Tools Frequently Asked Questions
How do A/B testing tools work?
A/B testing tools generally offer a visual interface and tracking features to help businesses set up, run, and track the performance of tests. Most tools require you to add a tracking pixel to your website to track test performance.
Can you do A/B testing on social media?
Yes, but it requires a different setup than A/B testing on your website. Most social platforms support A/B testing on ads in their business center where you can test ad creatives, copy, or images.
You cannot A/B test post engagement or conversion directly. However, you can test social traffic impact by using A/B testing on your landing pages.
How do you get started with A/B testing?
The first step of A/B testing is goal setting. What do you hope to improve? Do you want more traffic, higher conversions, more social engagement, or something else? Then, make a hypothesis to test.
What elements should you A/B test?
Simply put, any elements! Do you think changing the CTA will improve conversions? Do you want to see if a different landing page image will increase demo sign-ups? Once you know what you want to test, choose one of the A/B testing tools from the list above and launch your test.
A/B testing tools generally offer a visual interface and tracking features to help businesses set up, run, and track the performance of tests. Most tools require you to add a tracking pixel to your website to track test performance.
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Conclusion: A/B Testing Tools
A/B testing is the cornerstone of building an effective digital marketing strategy. These 15 A/B testing tools will help you build, launch, test, and record the results. If you’re just getting started with A/B testing, you can’t go wrong with Google Optimize. It’s easy to use, works with other Google tools, and allows you to run up to five tests at a time.
If you need more features or want a tool that does more than just run A/B tests, one of the other tools on this list might fit your needs.
Did your favorite A/B testing tool make the list? If not, share it in the comments.
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The Process:
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TpT | Remote | Full-time TpT is the go-to place for educators to find the resources, knowledge, and inspiration they need to teach at their best. We currently have over 7 million educators using our product and over 80% of teachers in the US alone are active on our site. Over the next 2-3 years, … Continue reading New comment by TpTRecruiting in "Ask HN: Who is hiring? (March 2022)"
Truly, charitable credit cards do exist. But, how do you find them? Furthermore, how do you use them to support causes you care about? Finally, how do you find the right one for you? Oh, and can you use them for your business? Let’s find out.
Top 3 Charitable Credit Card Options
Whether you want a card that donates to charities, community development, or the environment, you do have options. However, there aren’t a lot of them. Furthermore, it takes some research to find exactly what you are looking for.
Regardless, we’ve put together a list to help you get started. Remember, specifics such as interest rates and terms can change. So, you’ll need to check directly with the credit provider for the most up-to-date information.
According to the website, Green America uses a portion of each purchase to help to create a “more socially just and environmentally sustainable society.” Of course, Green American is a well known company. However, they do not make it clear exactly how using the card works to achieve this goal. As a result, you should contact them directly if you want more details.
Initially, for the first 12 months, there is no annual fee. Also, for this same time period there is no interest on purchases and balance transfers. After that, it varies between 9.99% and 19.99% based on how creditworthy you are.
They do offer a rewards program as well. In fact, you earn one point per dollar on net purchases. There’s no limit, and the points do not expire. You can use points for travel rewards or merchandise. This is a consumer credit card.
Aspiration
First, there is a waiting list for this card. Still, if it’s something you feel strongly about you may want to get on it. Here is how it works. Every time you make a purchase, they plant a tree. Even better, they let you plant one too. In addition, you can track your progress toward reducing your carbon footprint in the app. Then, you get cash back up to 1% of all your purchases for each month that you get to zero. This is also a consumer card.
Amalgamated Bank
Amalgamated Bank’s cards offer the chance to make a change. In fact, they call themselves “the bank for changemakers.” The company supports “sustainable organizations, progressive causes, and social justice.”
They aim for environmental and social responsibility. They are “net-zero.” Also, they use 100% renewable energy. Furthermore, they pride themselves on their history of supporting immigrants, affordable housing, and workers’ rights.
For example, they work with over 1000 unions to ensure teachers, steelworkers, firefighters and others get what they need to do their jobs.
As a result, when you use credit cards from Amalgamated Bank you are supporting these same causes.
They offer a number of credit card options for businesses. Here’s a little about each one.
The Commercial Edition® Visa®
This card works well for travel, entertainment, and other spending. It helps companies keep control and improve cash flow. Additionally, it also helps them understand their spending patterns by offering specific reporting options. Furthermore, account holders have the ability to establish spending limits for individual card holders.
VOX® Business Card
Similarly, this card is great for travel, entertainment, and purchasing. Surprisingly, VOX changes and grows with the business to give flexibility when it comes to cash flow and minimum payment options. The credit limit also tends to be high. Terms and rates vary.
Purchasing Edition® Visa® Card
The Purchasing Edition® Visa® Card is the one to go with if you need to receive goods faster and negotiate cheaper costs with suppliers. You can also improve cash flow.
Amalgamated states that you need to speak with an account executive for details on each card and which one might be best for your business.
Other Resources For Help Finding Charitable Credit Cards
Another way to find options for charitable credit cards is to look for those that work with these agencies.
The Global Alliance for Banking on Values
The Global Alliance for Banking on Values (GABV) is a network of leaders from banks around the world. They are committed to positive change in the banking industry.
Their goal is to change the entire banking system to support environmental, social, and economic sustainability. The alliance is made up of a variety of banking institutions.
“Community Development Financial Institutions (CDFIs) are private sector financial institutions that focus primarily on personal lending and business development efforts in poorer local communities requiring revitalization in the U.S.”
Of course, working with CDFIs is another way companies can offer support to each other and their communities.
Charitable Credit Cards do Exist
As you can see, if you are looking for a charitable credit card, this is a good starting point. Depending on what you want, you may have to do more work however. For example, are you looking for a card that donates to a specific charity? Rather, are you more concerned with finding a company that holds to the same values you do? There is a card out there for you, but it may take some time to find it.
Credit Suite can help you find credit cards and other funding options for your business. Find out more today.
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