Author: Flora Burns

How to Use Google’s Call-Only Ads to Send Profits Soaring

For service businesses everywhere, the noise of the telephone is often the sweet sound of sales. 

But maybe your phone isn’t ringing much anymore. The internet has made it easier than ever for customers to get in touch with businesses without picking up the phone. 

That’s great for introverts, but it’s not always good for business owners and service providers who’d rather chat with potential customers on the phone than respond to a slew of emails. 

While being accessible in more than one way is a good idea, you don’t have to restrict yourself to emails or online chats. Google’s call-only ads make it easy for customers to call your business. 

This article explains what these useful ads are, how they could benefit your business, and how you can start running them today. Let’s get that phone ringing again. 

What Are Call-Only Ads?

Call-only ads, officially called “call ads” by Google, lets customers call you directly from Google. You’ve probably seen them if you’ve ever searched for a local business on your phone. The giant telephone icon makes them hard to miss.

What Are Call-Only Ads

When users click on the ad, Google automatically brings up the business’ phone number on their keypad. The user can be on the phone with someone in two taps, reducing friction in the customer journey because they don’t have to try to find the number on the brand’s website. As the ad is designed to make the user take action, there’s also less space dedicated to copy and more dedicated to your business’ information.

Call-only ads only appear on mobile devices. When their sole aim is to get users to make a call, it would be a waste of money to show them on desktop and tablet searches.

The Benefits of Call-Only Ads

Call-only ads come with a ton of benefits that make them stand apart from other ads you can run on AdWords. 

Call-Only Ads Bring in High-Quality Leads

These ads filter out many time-wasters and other low-quality leads. If someone is willing to pick up the phone to speak to you, chances are they have a problem that needs to be solved.

The research backs this up. Invoca found calls have a 30 to 50 percent conversion rate, while clicks convert at one to two percent. 

Call-Only Ads Are Easy to Create

Google Ads aren’t always the easiest things to create, but call-only ads are different. They’re quick to set up and designed for even the least tech-savvy creators.

They Leverage the Best Sales Channel

Not only are phone call leads high quality, but the phone is also statistically the best sales channel for most businesses. HubSpot’s State of Inbound report found phone calls to be the best channels for sales reps to connect with prospects. 

Call-only ads - HubSpot State of Inbound

People Like Calling Businesses

You might not know it from the number of leads your website generates, but many people still prefer calling businesses over filling out online forms or speaking via email. Invoca’s State of Mobile Experience found 65% of people called a business within the last month. 

With these ads, there’s no need for users to hunt around on your site for your phone number. With two taps, they’re on the phone with you.

When Should You Create Call-Only Ads?

There are many circumstances when it makes sense for businesses to create call-only ads. Here are some of my favorites.

Local Businesses

Call-only ads are great for local businesses and national businesses operating on a local level. A local dentist would be the perfect fit, for example, but so would a nationwide chain of motels since every individual motel has its own phone line. 

Plenty of other businesses make great candidates for call-only ads, including:

  • doctors
  • lawyers
  • restaurants
  • home repair workers
  • specialty grocers

Urgent Services

Customers clicking on call-only ads know what they want. They usually have a specific issue and are looking for someone to help them quickly. If you provide urgent next-day or same-day services, these ads could be a fantastic marketing tool. The more urgent the customer’s need, the more likely a call-only ad will be effective.

For instance, if someone’s basement is flooding, chances are they don’t want to spend a lot of time browsing the web, comparison shopping, and shooting off emails trying to find someone to fix the problem—they need someone at their home now. Having this call-only ad option allows them to find that person quickly.

A few urgent services that could benefit from these ads include:

  • plumbers
  • electricians
  • handymen
  • locksmiths
  • veterinarians

Any Business That Sells on the Phone

As per the HubSpot report above, phone calls are the best sales channel for many businesses. If you make sales on the phone, even if you don’t offer the types of services listed above, I recommend you try call-only ads. 

You’ve only wasted a couple of hundred bucks if they don’t work, but you could discover an untapped gold mine of sales leads. 

Call-Only Ad Examples

Before we get into creating your ad, let’s look at some of them in the wild. Here’s a selection of call-only ads for a variety of businesses and why these work.

Emergency Locksmiths

Examples of Call-only ads - Emergency Locksmiths.png

If you’re locked out of your house, you need someone who’s going to respond fast. That’s what makes this ad so good. There are three references to how quickly this company will get you back in your home. 

First, they’re “Speedy.” Second, they’re available 24 hours a day. Third, they work across all of New York City. It doesn’t matter where I am or what time I’m searching; this business can clearly solve my immediate need if I’m in NYC.

A Roofing Company

Examples of Call-only ads - A Roofing Company

You may or may not need a roofer urgently, but you’ll want to hire the best person either way. This ad’s copy does a great job of persuading the reader that the contractor is one of the best in the area by using phrases like “high-quality” and “master elite.”

A Pest Control Company

Examples of Call-only ads - A Pest Control Company

Do you know what’s great about this ad? It’s simple, concise, and gets straight to the point. Unlike the other two, this company has carefully tailored its ad copy, so nothing gets cut off. In just two short lines, we know what they do and how well they do it.

This ad is also a solid example of how non-urgent businesses can use call-only ads. Pest control is sometimes an emergency, but often, customers are just dealing with something annoying that needs to be handled soon, not right now. You don’t need to offer an emergency service to succeed with these ads, but you do need to write great copy.

How to Create Call-Only Ads on Google

Creating an ad is easy. Just follow the step-by-step process I outline below. 

1. Open AdWords and create a new campaign. 

How to Create Call-Only Ads on Google - New Campaign

2. Set your goal as “Sales.”

How to Create Call-Only Ads on Google - Select Sales Goal

3. Choose “Search” as your campaign type.

How to Create Call-Only Ads on Google - Search Campaign Type

4. Tick the “phone calls” box, then enter your number. 

How to Create Call-Only Ads on Google - Phone Call Box

5. Change your campaign settings.

  • Rename the campaign.
  • Untick the “Include Google search partners” box.
  • Click “Show more settings” and set the “Ad schedule” to your office hours.
How to Create Call-Only Ads on Google - Schedule

6. Set your target locations.

In this example, I’ve set my ad to target all of San Diego. But you can be as broad or as specific as you like.

How to Create Call-Only Ads on Google - Location Targeting

7. Set your daily budget and focus the bidding on clicks. 

You can also choose to set a maximum cost per click.

How to Create Call-Only Ads on Google - Bidding

8. Create ad groups for your ads. 

Enter a relevant web page or service, and Google will spit out a list of related keywords you can group together. 

How to Create Call-Only Ads on Google - Creating Ad Groups

I recommend creating very specific ad groups, each targeting a different customer need. If I’m targeting searchers looking for an emergency locksmith, for instance, I only include a handful of very specific keywords. That makes the list above a lot smaller.

How to Create Call-Only Ads on Google - Emergency Locksmith example

9. Create your ad

There’s a lot to do at this stage, so follow my checklist below:

  • Verify your phone number is correct.
  • Include a URL users can visit instead of calling.
  • Add the URL of a page on your site that includes your phone number. This allows Google to confirm the number.
  • Create a vanity URL if you don’t like how your final URL looks.
  • Add a 30-character headline. This will be displayed next to your business name.
  • Add a 30-character secondary headline.
  • Enter your business name.
  • Add two descriptive lines. Keep these short, sweet, and enticing. 
  • Make sure to include a call-to-action.
How to Create Call-Only Ads on Google - URL Set Up

The vast majority of these fields are optional. Google’s call-only ads are flexible and appear differently on different mobile devices. Even if you use every field when creating an ad, it doesn’t mean it will always be shown to the end-user. 

10. Review your ad and hit publish!

Nice work. You’re done.

Google Call-Only Ad Best Practices

Let’s look at how you can make sure your ads are as eye-catching, clickable, and profitable as possible. 

Create a Killer CTA

There are dozens of businesses each user can choose when they search, and you need to make them click on you with the perfect call-to-action (CTA). Copy is even more important in call-only ads where you have two lines of text instead of the usual three. 

Keep your copy focused on the user and their urgent need. Phrases like “call now,” “act fast,” and “quick quote” can persuade searchers you’re able to provide the fastest solution to their problems. Create a sense of urgency.

Make it clear users will speak to a human. Including phrases like “We answer immediately” or “speak to a rep today” will relieve any fears the user has about having to sit through a long hold time or deal with an automated phone system.  

Set an Ad Schedule

There’s no point running a call-only ad when you or your team can’t answer the phone. Yet, I see so many business owners who forget to set an ad schedule.

Make sure you use the ad schedule to only run ads during office hours. Of course, if you have a 24/7 hotline, you don’t need to worry about this. You may even find the cheapest clicks and most profitable calls happen in the middle of the night. 

Use a Link to Your Website As a Catch-All

In April 2020, Google added the ability to include links in all call-only ads. It’s an optional ability, but I recommend most businesses use it. Not only does it make your ad slightly bigger (and therefore more noticeable), it also adds a level of authenticity from the user’s perspective and gives them the option of finding out more about your business before they call. 

Opt for a No-Headline Call-Only Ad

When Wordstream’s in-house team compiled research on the conversion rates of call-only ads, they found those without headline copy—that is, they focus on the phone number and not other information—converted at a significantly higher rate.

No-headline ads had a 17 percent higher average conversion rate than standard call-only ads. The cost per action of no-headline call-only ads was 28 percent lower, too.

Test your ads if you have the budget. Otherwise, stick to no-headline ads. 

Localize Your Ads As Much As Possible

The majority of searchers clicking on call-only ads will be looking for local businesses. Make your business’ location as obvious as possible by:

  • using a local phone number
  • including your town or city in ad copy
  • targeting localized keywords

This ad for a roofing company in Dallas is a great example. They use a 214 number, name themselves Dallas’ number one roofing company, and use DFW in the copy. Searchers should pick up on at least one of these references with just a glance.

Google Call-Only Ads - Example of Dallas roofer

As a side note: notice they opted for the no-headline option while still getting local information in there.

Conclusion

Phone calls are the lifeblood of many service businesses. It doesn’t matter whether you’re a handyman or a lawyer; you need that phone to keep ringing to stay in business.

Call-only ads are one of the best ways to generate more calls, especially if you’re a local business that solves urgent needs. Follow my step-by-step instructions above to create your ads, follow my best practices and continue to optimize them once launched. 

How many calls are you aiming to generate from call-only ads?

Electronic Banking Research

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Employing a Business Analyst

Working With a Business Analyst

There are times when a firm have to employ a company expert. When browsing from an outdoors resource there are particular points a company must establish when employing the excellent service expert.

The initial concern one should constantly ask is “What do you understand concerning our firm?”. You will certainly desire somebody that is acquainted with what your firm does. Being acquainted with your market makes it less complicated for you and also the company expert to recognize each various other.

When employing a service expert one more inquiry to ask is “How much experience do you have with this sort of job?”. You will certainly desire somebody that has actually existed in the past. You would like to know business expert you are employing will certainly have the ability to take care of the stress required to finish the job.

Employing an organisation expert suggests understanding the kind of individual you are speaking with. You are looking for a person that is innovative. You will certainly desire to have somebody that can begin the task and also see it with to conclusion.

An additional feature to look for when employing a service expert is group gamer abilities. Working with a company expert suggests locating somebody that is simple as well as pleasant going. You are looking for a person to inform you if a service will certainly function or if it will certainly stop working.

When employing a company expert ask for even worse situation as well as finest instance circumstances from previous experience. Somebody that places the blame on every person else is somebody you do not desire in your company. Somebody that is able to stand as well as claim they made a blunder or did not do every little thing to prevent the failing is a truthful individual individuals will certainly rely on.

The finest point to do when employing a service expert is to very first establish what connects you are looking for. This will certainly be a standard for employing the best organisation expert to do the task.

You desire to understand the service expert you are working with will certainly be able to manage the stress required to obtain the work done.

Working with an organisation expert indicates understanding the kind of individual you are talking to. One more characteristic to look for when employing an organisation expert is group gamer capacities. Working with an organisation expert implies discovering somebody that is simple as well as pleasant going. The ideal point to do when working with a company expert is to initial identify what connects you are looking for.

The post Employing a Business Analyst appeared first on ROI Credit Builders.

You Can Have My Old Business That Makes $381,722 a Month

I was talking with my friend who works at Keap (formally known as Infusionsoft) and he was breaking down how people still make millions of dollars selling info products and ebooks.

Now, I don’t sell info products as heavily as I used to, but when I focused on it 100% of the time, my numbers were great.

Just look at the screenshot above. It’s my revenue on a bad
month of selling info products.

So today, I thought I would do something different.

Instead of just blogging about marketing tactics, I thought I would share my old business model with you and give you the exact emails, power points, and everything you need so that way you can replicate my results.

Are you ready?

Step #1: Figure out what you want to sell

Don’t worry about traffic. Instead, I want you to figure out what you want to sell.

Whatever it may be, it needs to solve a problem for people.

For example, I’ve sold marketing courses that teach people
how to get more traffic. This is a problem businesses have as they need traffic
in order to generate sales.

You can literally sell almost anything online, just make sure you are passionate about it and know that subject well.

For example, Grant Cardone sells sales training. Sam Ovens teaches you how to make money through consulting. Ezra Firestone teaches you how to create an ecommerce business.

Step #2: Start creating your product

Once you figure out what you want to sell, you need to
create it. You don’t have to finish creating it, you can do that as you generate
sales.

Before you start creating anything though I want you to read
this guide by Kajabi, which specializes in online courses…

Mega-Guide
to Creating an Online Course

Here are some general rules I’ve learned about creating a handful of info products:

  1. People want course material in video format. Don’t
    waste your time with too text-based documents or audio files.
  2. Your videos need to be short and to the point.
    People are strapped for time.
  3. Your course should be completed within 2 or 3
    months at the latest. Ideally within 6 weeks.
  4. Include workbooks, cheat sheets and quizzes
    throughout your course. You can easily create these in Kajabi.

Step #3: Create a presentation

You need to create a presentation that helps you sell your
product.

The presentation should look something like this:

If you want, you can just use my slides and modify them to
whatever product or service you are selling. You can download
my slides here.

I know looking at slides can be a bit confusing but watching
this video may also help as it breaks down the process.

Once you have created your PowerPoint, you’ll need to use a software like Webinar Jam to present to people who are potential customers (don’t worry, I’ll teach you how to get traffic in a bit).

What Webinar Jam does is make it easy for you to create a
Webinar that people can join and you can then sell them through it. That’s what
almost all of us do to sell info products… it works really well.

Step #4: Create emails and set up your CRM

Emails are key to generating income through info products.

And in order to succeed with email marketing when it comes to selling digital products, the right CRM will make all the difference in the world.

Without the right emails, you won’t do well. It’s really that simple.

There are 8 types of emails that you need to create:

  1. Invite sequence – these are a series of emails that invite people to watch your webinar. (here are my invite emails)
  2. Indoctrination – you need to build a connection with people. People are more likely to convert if they know more about you and trust you. (here are my indoctrination emails)
  3. No shows – just because someone signs up to watch your webinar, it doesn’t mean they will attend. For everyone who doesn’t attend, you’ll want to email them and get them to watch the replay. (here are my no show emails)
  4. Encore – not everyone will watch your whole webinar. If they don’t stick to the end they won’t see your offer. You’ll want a few emails that push the replay. (here are my encore emails)
  5. Objection handler – there are a handful of reasons someone may not buy. You’ll want to answer each of those objections through email. (here are my objection handler emails)
  6. Countdown sequence – you’ll want to close off your course. Letting people know that they only have a few days left to buy is a really effective way to generate sales. These emails will roughly make up 1/3 to half of your sales. (here are my countdown emails)
  7. Last chance email – on the last day you’ll want to send a few emails letting people know it is about to close. (here are my last chance emails)
  8. Free trial offer – the majority of people won’t buy from you. Offering the last chance free trial offer is a great way to roughly get 15% more sales. (here are my free trial emails)

I know that sounds like a lot of emails to create and it is, but don’t worry, just click the links above that contain the emails I used and just modify them for your product. 🙂

The key with the emails is to just not mail them out, but it’s to use automation. You can easily set that up with Keap.

The reason most of us marketers use Keap (aside from being a great and efficient tool) is because it connects with other tools that help us maximize our email revenue while also providing the most flexibility.

The flexibility you’ll gain by using Keap will help you make more money. Here’s what I mean:

  1. PicSnippets – for you invite sequence emails you’ll want to use a customized image that has someone’s name in it. Just like how the image above has “Ben’s” name in it. And it dynamically changes to the person’s name.
  2. Plus This – during the objection handler sequence I typically text everyone who watched the webinar with their “first name?”. Plus This automatically does this and what you’ll find is when you text someone their first name they will usually text back with “who is this?”. That’s when Plus This automatically responds with “Hey this is Neil Patel, I just wanted to thank you for watching my webinar. I wanted to follow up and see if you had any questions or if I can help answer anything for you.”. You’ll find that a lot of people will text back with questions, all you have to do is answer them and you’ll generate more sales.
  3. Plus This – I know I mentioned Plus This above, but you will also need it for emails related to your countdown sequence, last chance emails, and free trial offer. You want to use a countdown timer within those emails. The time should adjust based on when you send each email off and the time zone the individual is in. Plus This does all of it for you automatically.
  4. Collect payments – I also use Keap to collect payments. So, once I email someone, they can click a button and buy through pre-made payment pages that Keap provides you.

Step #5: Drive traffic

One of the key ingredients to making money through info products
is to have traffic.

And I know what you are thinking to… “Neil you did well because
you have a ton of traffic”.

Well, people like Sam Ovens and Grant Cardone don’t rank well on Google, yet they make 8 figures a year. They profitably sell info products through ads.

If you want to grow your traffic, go through the following
steps:

You now have a handful of ways to generate sales. Facebook ads are probably the quickest way to generate sales and usually, for every dollar, you spend you should generate at least 2 dollars in revenue.

If you want a longer-term approach, consider SEO and content
marketing.

And a good mid-term approach is leveraging Instagram and
building a personal brand.

Or if you really want to see your numbers grow, consider
doing all of them. 😉

Conclusion

I know everything I broke down may seem overwhelming, but it
shouldn’t be. Just take one step at a time.

Plus there are a lot of tools that make your life easy and do most of the hard work. I pretty much mentioned them all above and you can get them to play nice by using Zapier, which can connect them easily if you aren’t able to figure it out.

And if you are wondering why I stopped focus most of my efforts on info products it isn’t because it was bad business.

It’s the opposite. It’s a good business… but to scale it to
millions a month in revenue is tough and you’ll find that your profit will
drastically drop.

In other words, your upside is limited and it’s not hard to
make a few million a year in profit, but anything above that gets really tough.

So, what are you going to do with the information above?
Are you going to try and sell info products?

The post You Can Have My Old Business That Makes $381,722 a Month appeared first on Neil Patel.

Usage Email Marketing sensibly; Stand out from Junk Mail

Usage Email Marketing intelligently; Stand out from Junk Mail

Email Marketing is one of the most least expensive and also effective means to advertise items. Under lots of scrap mail, your advertising mail constantly be disregarded and also placed right into the trash can. To attract attention from the spam, adhere to the pointers listed below to enhance the power of your e-mail advertising and marketing.

1. No “picture just” e-mail, usage message mail rather

E-mail with picture will certainly place additional filling on the e-mail web server, which will certainly make the handling time much longer. Second, some e-mail web servers will certainly note those “photo just” e-mails as spam or spam mails. This, certainly, will certainly decrease the opportunity to provide the mail to your consumer.

2. No add-on

Comparable to the above situation, e-mails with accessory will certainly place additional packing on the e-mail web server. Under the hazard of infection, some e-mail web servers will certainly filter out the e-mail add-on.

3. No elegant HTML e-mail

Also the e-mail customers assert they are assistance HTML e-mail, various e-mail customers does in a different way. Numerous customers established the e-mail customer as “Do not fill photo immediately”, your e-mail will certainly have several empty locations in this situation.

4. Document recipient’s name

This will certainly elevate the clients’ rate of interest due to the fact that they do not wish to avoid any type of message that pertaining to them.

5. Give your sender address

Some e-mail web server will certainly obstruct those e-mails with void sender address, or e-mails’ sender address that not exists in the receivers’ personal digital assistant. Do not conceal your name, allow your client understands that you are.

E-mail with photo will certainly place additional packing on the e-mail web server, which will certainly make the handling time much longer. Second, some e-mail web servers will certainly note those “photo just” e-mails as scrap mails or spam mails. Comparable to the above situation, e-mails with add-on will certainly place additional filling on the e-mail web server. Also the e-mail customers assert they are assistance HTML e-mail, various e-mail customers does in different ways. Numerous individuals established the e-mail customer as “Do not fill picture instantly”, your e-mail will certainly have numerous empty locations in this situation.

The post Usage Email Marketing sensibly; Stand out from Junk Mail appeared first on ROI Credit Builders.

5 Outstanding Business Loans for Women with Bad Credit

And Other Options for When Business Loans for Women with Bad Credit Aren’t Enough Bad credit can feel like a death sentence for your business.  It can make it seem as though you have reached a dead end before you ever get started.  This is especially true of women owned businesses as it is already … Continue reading 5 Outstanding Business Loans for Women with Bad Credit