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Have you been using these two interchangeably? You’re doing your business a disservice.
Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy.
Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in digital ads, billboards, emails, and more.
Content writers, on the other hand, create valuable content that engages and informs your audience. Long and short form blogs, ebooks, and whitepapers are often written by content writers.
So what is the difference between copywriting and content writing? Let’s take a closer look.
Understanding the basics of copywriting vs. content writing is the first step in determining which will best fit your business needs.
Copywriting is all about persuasion. Copywriters are experts at using words to get people to take a desired action—whether that’s purchasing an item, signing up for an email list, or downloading an ebook.
Copywriting is often written in shorter form, making more of an impact in fewer words. Additionally, copywriting often has a shorter life , being used for a specific campaign or goal.
This ad from Yeti is an example of copywriting. It’s short, succinct, and has a strong message that speaks directly to its target audience.
Content writing is more about education and building relationships. Content writers produce content to help readers better understand a topic, solve a problem, or make a decision.
Content writing is most often in blog form, meaning it’s at least 500 words, with the ideal length ranging from 2,100 to 2,400 words. It has a longer life, often finding a permanent home on the blog or resource page of a website.
The above example is one of my posts from the Neil Patel blog. This is one of the most recognized forms of content writing, with 7.5 million blog posts published every day. This particular piece was written to help marketers understand how Google’s Featured Snippets work and the best ways to rank for them.
When you think of content writing and copywriting, what images come to mind? We often remember copywriting because of its use in ads and content writing when we’ve learned something from an article.
The goals of these two types of writing differ quite a bit, often changing the intent of the words. The copywriter’s ultimate goal is to get the reader to take action, while the content writer’s goal is to build trust and credibility with the reader.
The answer to this question depends on your business goals.
If you want to increase sales or get more leads, copywriting is the way to go. If you want to build relationships with your audience and establish yourself as a thought leader in your industry, then content writing is the better option.
Both copywriting and content writing are important for a successful marketing strategy. Don’t worry, we’ll dive into that later in the article.
Great writing is the foundation of both copywriting and content writing. The key is to figure out which one will help you achieve your specific business goals.
The skills required for copywriting and content writing are quite different.
Copywriters need to be experts at persuasion, sales, and marketing. They need to understand human psychology and be able to use words to influence reader emotions and drive them to take action. Learn more about how to write compelling copy with my guide to copywriting.
Some of the common types of writing copywriters create include:
Content writers need to be able to write well and do extensive research. They also need to be experts at creating content that is valuable and informative without being too salesy.
Some of the common types of writing content writers create include:
Understanding the difference between copywriting and content writing and how they address your specific business goals will ultimately help you become a more productive writer, as well as work alongside your writing teams. You’ll be able to determine what types of assets you’re in need of and create a more effective and efficient writing process.
The best marketing strategies use both copywriting and content writing.
Copywriting is great for getting people to take action, but it can’t be used all the time. If you only use copywriting, you’ll quickly lose credibility with your audience. All they will think you are concerned about is selling things to them. This is where content writing comes in.
Content writing provides value and builds relationships with your audience. It helps you establish trust and credibility so that when you do use copywriting, people are more likely to take the desired action.
Whether you’re seeking an internet sensation with viral content or an increase in your lead conversions on your website, using copywriting and content writing together in your marketing strategy will help you achieve the best results.
For example, you can create an awesome blog post—which is content writing—that you want to share out to the world. To get the word out, you need to craft some clever social media captions—which is copywriting—to get readers interested in clicking. Combining both styles of writing will help you achieve your ultimate goal of getting more visitors on the website.
Be sure to always offer value in your content. Don’t post just to post. Nobody enjoys garbage content.
If you’re looking to add copywriting or content writing to your marketing strategy, there are a few ways to find talent.
One way is to post a job on a freelancer platform like Upwork.
When posting your job, be sure to include:
– The type of writing you need (copywriting or content writing)
– A detailed job description
– Your budget
You can also use a networking platform like LinkedIn to spread the word of your content needs. If you have connections in your industry, reach out and see if they know anyone who might be a good fit.
You can also contact a content marketing agency that specializes in copywriting and content writing. This is a great option if you need help with both copywriting and content writing but don’t have the time or resources to do it all yourself.
While you may be able to write some content yourself, writer’s block is no joke, and can act as a huge hurdle for your production, so finding talent is key. No matter which route you choose, be sure to take the time to find a writer who is a good fit for your business and your marketing goals.
A copywriter is a person who writes copy, or content, for marketing purposes. Copywriters are responsible for creating ad campaigns, writing website content, and coming up with concepts for email marketing or other types of marketing collateral.
A content writer is a person who writes content for the purpose of providing value to readers. Content writers are responsible for creating blog posts, eBooks, white papers, or other types of content that educate and inform their audience.
The main difference between copywriting and content writing is the purpose of the content. Copywriting is written to persuade or sell, while content writing is written to educate or build relationships.
The best way to use copywriting and content writing together is to use copywriting sparingly. Use it for your call-to-actions or other times when you need to get people to take action. Use content writing the majority of the time to provide value and build relationships with your audience.
Yes, you can be a freelance copywriter. Many copywriters are self-employed and work with different businesses on a project-by-project basis.
Yes, you can be a freelance content writer. Similar to copywriters, many content writers are self-employed and work on a project-by-project basis as well.
An SEO content writer is a type of content writer who specializes in creating content that is optimized for search engines. This includes using the right keywords and phrases, as well as following other SEO best practices.
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Copywriting and content writing are two different types of writing that serve different purposes.
One is not better than the other. They are simply used for different reasons.
Copywriting is written to persuade or sell, while content writing is written to educate or build relationships. Both copywriting and content writing can be used to achieve your marketing goals, but it’s important to use them sparingly and strategically.
When in doubt, always err on the side of content writing to provide value and build relationships with your audience. And, if you need help, don’t hesitate to reach out to a content marketing expert or agency that specializes in copywriting and content writing.
How do you use copywriting and content writing in your business?
The post What Is the Difference Between Copywriting vs Content Writing? appeared first on #1 SEO FOR SMALL BUSINESSES.
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Marilyn Monroe historian Scott Fortner is one of many who are slamming Netflix’s controversial Marilyn Monroe film.
The NC-17 flick, an adaption of Joyce Carol Oates’ 2000 novel, is a fictionalized take on the real-life actress and the struggle she endured during her brief life. The drama, directed by Andrew Dominik, stars Ana de Armas as Monroe. “Blonde” became available for streaming on Sept. 28.
While the film got a rapturous reception at the Venice Film Festival, it has been largely panned by both film critics and Monroe fans since its release. Many have said it exploits Monroe, who passed away in 1962 at age 36.
“As a Marilyn Monroe historian, it’s very disappointing that author Joyce Carol Oates and director Andrew Dominik have gone to such great lengths to victimize Hollywood’s most famous and beloved icon,” Fortner told Fox News Digital.
“’Blonde’ is a fairytale that straddles a very thin line between actual events in Marilyn Monroe’s life and the false narrative Oates fabricated for her novel,” he said. “In this film, Andrew Dominik has gone even further with graphic, grotesque and disturbing adaptations of the chapters in the book. It is the definition of exploitation. And worse, it is the assassination of a woman who isn’t even here to defend herself and clarify definitively what’s true and what’s false.”
Fortner is considered an authority on Monroe and assists major auction companies in authenticating and verifying memorabilia. He owns the world’s largest private collection of Monroe’s personal possessions, which he shares on both his website and social media. Most recently, he is launching a podcast titled, “All Things Marilyn,” which will aim to explore Monroe’s career and legacy based on conversations with notable experts.
“Above all else, viewers must note that ‘Blonde’ was not a biography about Marilyn Monroe nor is this Netflix film a biopic,” he said. “Nearly every scene in the film portrays a mistruth or fabricated event. It does not tell the true story of Marilyn Monroe.”
Fortner has also taken to his website to publish an in-depth review after watching “Blonde.” In it, he criticized the film’s numerous inaccuracies on Monroe’s life, which he said are presented as fact.
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Like Fortner, Emily Ratajkowski took to social media to share her feelings about “Blonde.” The model, 31, admitted that she has yet to see the film. However, the conversations surrounding it have compelled her to speak out.
“I’m not surprised to hear it’s yet another movie fetishizing female pain even in death,” said Ratajkowski. “We do that in many, many different ways, but I want that to change.”
Ratajkowski compared Monroe’s treatment by the media to other modern-day stars who have suffered in the public eye.
“Look at Amy Winehouse, look at Britney Spears, look at the way we obsess over [Princess] Diana’s death,” she shared.
Adrien Brody, who starred in “Blonde,” defended the project, insisting it was “supposed to be a traumatic experience.” The Oscar winner told the Hollywood Reporter that both the film and the book that it was inspired by are “rife with themes of exploitation and trauma” because “Marilyn’s life, unfortunately, was full of that.”
“I think that since [the film is] told in this first-person perspective, it works somehow for the film to be a traumatic experience because you’re inside of her — her journey and her longings and her isolation — amidst all of this adulation,” said the 49-year-old. “It’s brave, and it takes a while to digest. And I think it’s in conflict with what the public’s perception of her life is.”
Monroe’s official Instagram page has dedicated its most recent posts to her accomplishments as a star.
“Throughout Marilyn’s life, she never stopped aiming to better herself and her career,” one post read. “She studied under many coaches and was always eager to develop her talent.”
ANA DE ARMAS NC-17 MARILYN MONROE MOVIE ‘BLONDE’ WILL LIKELY ‘OFFEND EVERYONE’: DIRECTOR
“Marilyn dedicated her life to acting,” revealed another. “Once she got into the movie business, she got acting lessons and advice to help her succeed.”
Dominik, who has read many of the reviews, said that “Blonde” is supposed to be “a horror film.”
In his post, Fortner noted that the grotesque inaccuracies of “Blonde” make it a true horror show even for those unfamiliar with Monroe’s journey beyond the big screen. Rather than exploring a complex life that included both triumphs and tragedies, it only created a poor caricature of a star mocked decades after her death.
“In a 1960 interview with journalist Georges Belmont, Marilyn said, ‘The true things rarely get into circulation. It’s usually the false things.’” Fortner pointed out. “’Blonde’ is utterly atrocious, misogynistic and a fail in every sense of the word. My only hope is that it is perceived by viewers as so incredibly ridiculous, salacious and horrifying that the general public will switch it off and assume it couldn’t possibly be an accurate representation of the most famous blonde of all time.”
“We should all take comfort in knowing Marilyn Monroe is not here to witness this,” he added.
The fastest business loans out there are typically the ones with the least risk to the lender. As a result, terms and rates may not be awesome, and security is often necessary. Still, if you need funds fast, there are options. You just have to figure out which ones will work best for you.
Expenses cannot wait. This is true whether they are planned or unexpected. Unexpected cash flow issues require that you know about and have access to the fastest business loans out there.
The cost of a fast business loan may include:
Usually, it is not possible for traditional lenders to be speedy when it comes to lending money. However, some alternative lenders can sometimes make it happen. The process goes even faster if you meet qualifications, like good personal credit and a steady cash flow. Of course, having collateral available for security is even better.
Furthermore, the more Fundable
your business the faster you can get funding. That all starts with building a Fundable foundation. The stronger the fundability of your business, the faster any loan process will go.
If you are a startup, have bad credit, or you have no collateral, you can still get fast business loans. Yet, it will cost more. Lower credit scores, less time in business, and lack of collateral equal higher interest rates, shorter terms, and lower limits.
Creditworthiness is not the only deciding factor when it comes to loans with alternative lenders. Other factors lenders might consider include assets, annual revenue, time in business, and more. Not only that, but the approval process is usually faster. In fact, some approve almost as soon as you hit “apply.”
They do not all have the same requirements, but generally you need to be in business for at least a year or two. Annual revenue requirements vary by lender.
Here are some of the fastest business loan options out there.
For Fundbox, you need at least 6 months in business and a FICO of at least 600. In addition, a minimum of $100,000 in annual revenue is necessary.
This is a short-term loan from a bank, alternative lender, or credit card issuer. The Credit Suite Merchant Cash Advance program has no collateral requirements. Better yet, bad credit is not an issue. Rather, funding is based on cash flow, per review of the most recent 3 months of bank and merchant account statements. They are looking for consistent deposits showing revenue is $50,000 or higher annually.
You can get up to $150,000 with the Credit Suite Credit Line Hybrid. This is unsecured, no-doc financing that has no collateral or cash flow requirements. Approval is based on personal credit only. However, if a borrower has bad credit they can use a guarantor that has good credit. Initially, rates can be as low as 0%.
Invoice financing can be a good option for businesses with irregular cash flow. It allows for immediate payment on invoices, covering cash flow gaps due to slow paying customers.
For the Credit Suite equipment financing program, you must have at least one year in business and a credit score of at least 680. There are no financials required, but you will need to provide details on equipment. You can get approval in as little as 24 hours.
For established businesses with good revenue and profitability, this is a great option. Large sums are available, and they are faster than standard 7(a) loans. In fact, it can take as little as 30 days instead of 45 to 60 days.
The more prepared you are the faster the process will be. Working now to build fundability is the best thing you can do. Find out more about how to start and these Credit Suite loans with a free business finance assessment today!
The post Don’t Get Furious, Here Are the Fastest Business Loans to Ensure You Win the Race appeared first on Credit Suite.
What is a Commercial Loan for Real Estate Financing? Commercial real estate (CRE) is income-producing property with just business (rather than residential) purposes. Examples include retail malls, professional offices such as for dentists, office buildings and complexes, and auto dealerships. Financing, including the acquisition, development, and construction of these properties, often comes from commercial real … Continue reading Commercial Loan for Real Estate Financing
Amazon continues to dominate as the world’s largest e-commerce site.
They already have an existing pool of active users and billions in revenue to plug your store into and start making sales.
But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers.
So, with over 2.5 million sellers and more than 353 million different products to contend with, how do you rise above the noise and get your store found?
You need excellent marketing strategies unique to Amazon’s marketplace.
And that’s where the top Amazon marketing companies come in.
From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. What Amazon marketing companies can you trust?
You’ll find the answer to that question and more in this guide.
No doubt, there are hundreds, if not thousands of Amazon marketing companies. A quick search on Google, and you’ll come back more confused than when you started your search.
And online, you’ll find dozens of domains, listing digital marketing companies and consultants on their ranks of top Amazon marketing agencies.
The only problem?
Most of these ranked agencies offer the same services or only have Amazon marketing as one of their numerous services.
Marketing that generates sales on Amazon is highly competitive. Hence, it’s best to avoid marketing generalists who do everything under the sun for a buck when marketing on Amazon.
My recommendation?
Work with a marketing company with deep expertise in Amazon, and they’ll help you to grow your store on the Amazon platform.
To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below.
About 23% of global shoppers said they first visit Amazon when they lack shopping inspiration. And for general online shoppers, 89% of them said they preferred Amazon to other e-commerce sites.
Do you know what this means?
It means that if your store and products are excellently optimized for the internet and Amazon’s search engines, they’ll find you when they make this research.
No doubt, a lot goes into the mix of getting your store and products to rank highly on the web and Amazon. But, content is still the king of the web, and that includes on Amazon.
With exceptional, SEO-driven content marketing, you can steer clear of the competition and help shoppers to find your store and products when they jump online to shop.
Content can make your store and products discoverable to drive targeted traffic. It can also help to engage prospects until they hit your checkout button on Amazon.
Neil Patel Digital’s specialty and core thinking is developing content marketing strategies that are both discoverable and engaging:
And don’t take my word for it.
Companies around the world, including those who sell on Amazon, turn to Neil Patel Digital and love us for our expertise in using content to drive sales.
We regularly do audience and keyword research, store optimization, and product descriptions that align with search queries on Amazon.
And at Neil Patel Digital, we have a battle-tested SEO program to drive effective and engaging content marketing campaigns for Amazon sellers.
Finally, Neil Patel Digital is one of the few marketing companies with positive ratings on countless independent review sites:
Only 3% of online shoppers who search for goods and services on Amazon go on to shop elsewhere.
That is, when shoppers start on Amazon, they end up buying from a seller on Amazon.
But when these buyers search things on Amazon, 70% of them don’t go past the first page and a whopping 64% click on the 1st three results.
In other words, if you sell a competitive product, not only must your store be on Amazon’s top search results’ page to get found, you must also make the very top spots.
For this, you need to invest in Amazon PPC.
And the company that comes highly recommended is Thrive Agency:
Thrive Agency has been helping Amazon sellers drive sales via PPC management since its existence in 2005 and have grown into a household name with offices in 25 locations in the US.
This company has over 150 five-star reviews across Google, Facebook, and Clutch.
Thrive Agency’s work and expertise in Amazon PPC is among the services that has earned them numerous awards from reputable domains, and they equally have Amazon-specific case studies.
How you manage your Amazon account goes a long way in determining how much sales your store can generate on the platform in the long-term.
And a lot go into the equation of managing an Amazon store to transform it into a thriving business.
For example, account health, shipping performance, product deactivation, intellectual property violations, and several others all have an impact on how you market your store and products on Amazon.
Hence, to ensure 100% compliance, most sellers turn to seasoned Amazon account management services.
And one company you can trust in this area is Vertical Rail:
Vertical Rail also consults for sellers that prefer to keep the management of their Amazon accounts in-house.
For this, they provide consulting services such as Amazon store setup, product listings, Buy Box strategy, ongoing staff training, and others to help you market your store on Amazon more effectively.
They have numerous Amazon-specific case studies to show their for their work:
Worldwide, the use of voice-enabled technology for shopping is growing rapidly.
In the US, for example, over 111 million people used voice-assisted devices in 2019.
And one of the most-used devices is the Amazon Echo.
In short, over 65% of brands project voice ordering would play a critical role in future marketing and sales strategies. Also, two-thirds of consumers with a voice-enabled device said they consider using their voice devices to place orders.
What do these trends show?
If you properly optimize your Amazon store and product listings for Amazon Echo and voice search generally, you’ll boost your marketing efforts.
And one company focused on helping Amazon sellers on this front is Voice SEO:
Voice SEO offers a full-fledged voice and Alexa search optimization services, including coverage for Apple’s Siri and the Google Assistant.
TopSEOs, a reputable ranking domain, ranks Voice SEO as the number one marketing company for voice search optimization.
Voice SEO is a California-based marketing company with a transparent pricing model, which starts at $3,000 monthly.
And this company has earned relevant awards and accreditations to show for their commitment to excellence
With this amount of addiction to social media, it’s safe to assume that when people aren’t shopping for new items on Amazon, you could find them on one social media platform.
If you do a great marketing job on a social platform your target audience frequents, you can engage and drive them to your Amazon store and product listings.
Most successful Amazon sellers leverage social media to drive growth.
And one marketing company exceptional at helping Amazon sellers take advantage of social media to drive sales is Voy Media:
Not only is Voy Media a top Facebook marketing company for e-commerce brands and Amazon sellers, but their Amazon marketing services extends to Instagram, Twitter, Snapchat, and others.
Voy Media combines strategy and high-level creative deployments to help Amazon sellers drive sales via social media.
And they have dozens of impressive case studies in their portfolio.
No Amazon marketing company becomes great overnight. Even in rare exceptions where one does, there are characteristics that show they know their onions.
Let’s explore some of such characteristics below.
Most marketing companies will claim their generic digital marketing services apply to the Amazon ecosystem automatically.
That’s not 100% correct.
Marketing on Amazon has its best practices, dos and don’ts. Hence, a characteristic of exceptional Amazon marketing companies is a practical, in-side out knowledge of the platform.
To can check for this trait, see if the company has guides or training resources, teaching how to increase sales on Amazon:
This characteristic of the best Amazon marketing agencies has two dimensions.
First, it’s a reminder that the top agencies have a core Amazon marketing service. And that they have developed tested programs for implementing this service.
Successful Amazon store and products’ marketing campaigns start from proper store setup, optimization and products listings to descriptions development of brand-specific creatives, and others.
It also depends on knowing what PPC keywords to bid on and how to optimize your pricing strategy to outrank competitors with positive ROI to show.
All the above hardly works with a one-man team.
Hence, a characteristic you’ll find with exceptional Amazon marketing companies is a team of diverse experts:
Scrolling the website of any marketing company is something we do on default before we even consider talking to them.
And I highly recommend this, as that’s an excellent way to see who they have produced results for.
But when it comes to Amazon marketing companies, you can confirm if they belong in the top league by checking if they have an impressive clients’ portfolio:
Next to an impressive portfolio of clients, real testimonials by past and existing customers is a characteristic of exceptional Amazon marketing companies.
You should look out for this, as it gives you a sense of what customers they’ve served think of their services.
Top Amazon marketing companies exist first to help sellers score positive ROI on the platform.
As I’ve shown you so far, the seller competition is sky-high on Amazon. And with more adoption of the platform by consumers and sellers alike, there’s no sign of this slowing down soon.
With a top Amazon marketing company, you can navigate this growing competition, reach customers when it matters, and grow a profitable business on the e-commerce site.
To partner with one, some steps you’ll likely follow are:
Filling an inquiry form is the first step to partnering with a top Amazon marketing company.
As I said earlier, exceptional Amazon marketing brands are there to help you drive more sales. But to help your store generate more sales on Amazon, you’ll need to share your unique challenges and needs via the inquiry or contact form on their site.
An inquiry form usually only scratches the surface on your needs or how a marketing company can help you.
Expect an experienced Amazon marketing company to invite you to a discovery session where you’ll share more insights into your needs and challenges over a one-on-one call with an expert.
A discovery session allows an expert at a top Amazon marketing company to get a more insightful grasp of your challenges and needs.
After this call, most will assign tasks to relevant members on their team to perform in-depth research, using what you shared with them.
Strategic recommendations customized to your needs, as it concerns driving more sales on Amazon with marketing is usually the outcome of conducting in-depth research based on what you’ve shared with a top Amazon marketing company up to this point.
So expect this.
Top Amazon marketing companies usually hop on a call to discuss and clarify findings from their research and strategic recommendations.
In some cases, you’ll receive this as a document via email.
And if conversations with you and a top Amazon marketing is positive up to this point, expect to receive a proposal and contract to work together.
Yes.
Amazon’s growth is steadily on the rise.
Not only is Amazon the world’s largest e-commerce marketplace for sellers with but it is miles ahead of its closest rival, Walmart.
Millions of sellers are flocking to Amazon for a bite of the billions the platform generates. And this scenario explains why selling on Amazon is so competitive.
For instance, only 200,000 (about 0.08%) on Amazon manage to cross the $100,000 revenue mark.
To give yourself a chance of succeeding on Amazon, partnering with a top Amazon marketing company is a no-brainer, as there’s more that meets the eye in driving sales on Amazon.
And you won’t go wrong, choosing from any of the top five companies I profiled above. Or, start by going through this detailed marketing training I created for Amazon sellers.
The post The 5 Best Amazon Marketing Companies of 2020 appeared first on Neil Patel.
SEEKING WORK | Portland, OR (remote preferred, travel OK) I’m looking for projects working on interesting problems at the intersection of science + data + software. I’m a heavy user of Python and the Anaconda data science stack for data analysis and visualization. I’ve worked on several bio data + research projects, building a synthetic … Continue reading New comment by dovin in "Ask HN: Freelancer? Seeking freelancer? (May 2020)"
Supplies Bonds Investing-Which Is Better? Several financiers are checking out bonds as well as supplies spending for their monetary demands. Which is better-stock or bonds for spending? It is actually all regarding your character as well as specific demands when it comes to this type of financial investment. Of all, bonds are virtually constantly a …
MAARK | Senior Frontend Engineer | Boston, MA | Full-time | Onsite
MAARK | WordPress Developer | Boston, MA | Freelance/Contractor | Remote or Onsite
Maark is looking for a Senior Web Developer who can build compelling and state-of-the-art experiences for the web. As a dev team, we work on highly creative projects, utilize a wide variety of front-end technologies, and empower our developers to create innovative solutions and explore/learn emerging tech. Candidates for this position should be experienced in or adaptive to a variety of front-end frameworks (React preferred) and have a passion for UI/UX. We are hiring for a full time role in our Boston, MA office, with considerable work-at-home flexibility.
We also have a need for a freelance/contractor WordPress developer. This role could either be based out of our Boston office or remote.
For info on Maark, see https://www.maark.com.
To apply or for questions, email me (I head up engineering) directly at rwagner@maark.com. (No recruiters, please…Pretty please!)