Author: James Villarreal

How to Do Multiple Location SEO

Having multiple-location SEO enables businesses to attract website traffic from various states or countries across the globe.

It brings a lot of benefits to e-commerce businesses that offer worldwide or international shipping. If you have it in place, you can expand your customer base and quickly grow your business.

How to do multiple-location SEO? Here are some of the tips you need to know.

What Is Multiple-Location SEO?

To attract locals from various locations, you probably need to adopt a local SEO strategy.

Imagine your business has franchises or branches in various cities or countries. You can serve multiple areas or ship products internationally or worldwide.

How do you attract traffic from consumers based on a particular location? The solution is multiple-location SEO.

Multiple-location SEO helps you improve your search traffic from various locations. This way, locals who make searches related to your niche or services can see your website at the top of search results.

For instance, a search for McDonald’s in New York leads to Google search results with information on nearby branches in the city.

multiple location SEO mcdonalds new york

If you were traveling to Las Vegas, you’d also find branches and website results about McDonald’s that are related to your location.

multiple location SEO mcdonalds las vegas

In short, multiple-location SEO lets search engines differentiate between multiple locations. Hence, local customers can get relevant information on the products and offerings available in nearby outlets.

If you want more in-depth information about how this works, check out my definitive guide to SEO.

What’s the Benefit of Multiple-Location SEO?

What makes multiple-location SEO good for business? Here are some of the benefits you need to know.

1. Boost Local Marketing Results

Taking advantage of Google’s multi-location SEO features can boost your marketing efforts.

Google offers location-based data, such as drop pins on digital maps with information on your business’s exact address, opening hours, and other relevant information. First-time customers can also use the “Street View” function to find your outlet easily.

For example, when a tourist searches “Starbucks near me” on Google, you’ll get a map with information on nearby outlets, links to their website, and directions.

multiple location SEO starbucks

2. Attract Local Customers

Of course, multiple-location SEO can attract more local customers within the vicinity of your outlet.

According to website design company Go Gulf, 46 percent of all Google search results pertain to local information. Also, 72 percent of consumers that conducted a local search visited a store within five miles from their current location.

These numbers show incorporating a multiple-location SEO strategy is good for business.

When customers search for a local establishment offering a specific product or service, the search results will present the local businesses that specialize in it.

Food enthusiasts based in Washington, D.C. looking for a restaurant can conduct a search for “restaurants Washington.” Popular restaurants in the area will be displayed in the search results.

multiple location SEO - restaurants washington

3. Boost Brand Awareness

Multiple-location SEO can raise awareness of your product or service by increasing traffic to product pages.

When customers use keywords related to your business’s offerings, your product pages could appear in the top search results.

Imagine a new resident browsing for items for his apartment in Washington, D.C. He conducts searches like “mattress Washington,” or “furniture Washington.” Businesses that are optimized for SEO within these locations will appear at the top of search results.

The bottom line is adopting a local SEO strategy can increase sales. Businesses who want to improve their visibility in a local area can improve their local presence.

Should E-Commerce Businesses Optimize for Multiple Locations?

More consumers have shifted to e-commerce because it is fast and convenient.

The unique advantage of e-commerce is its ability to cater to consumers from various locations, states, or countries.

Even if your e-commerce business is based in the U.S., your online shop will be viewable to consumers in countries like France, Italy, or Germany. All you need to do is enable international shipping, and you’re all set.

Sadly, international customers won’t be able to find your business if they can’t find you on the search engine. Hence, adopting a multiple-location SEO strategy is crucial for your business’s profits.

Multiple-location SEO is not merely about attracting traffic to your website. You can also use it to attract customers to your regional website and create unique pages and content for a particular location.

Let’s say you’re a clothing retailer catering to international customers.

Online stores in Singapore may offer different products compared with your e-commerce store based in the U.S. As a result, you can build a multiregional site to accommodate consumers within these locations.

An example is clothing retailer Uniqlo, which has an online website for Singapore.

multiple location SEO uniqlo singapore

It has a separate online store for US consumers.

multiple location SEO uniqlo united states

With multiple-location SEO, Singaporean consumers will be redirected to your Singapore website. They’ll be able to view products which they can purchase and ship to their homes. Likewise, consumers based in the U.S. will also enjoy these same benefits.

Furthermore, you can adjust to local trends and create exclusive product lines that interest local consumers. When consumers search for these products, they’ll view them on your local website.

Steps to Optimize for Multiple Locations

How can you optimize your store for multiple locations? Here are some tips you need to know.

1. Create a Page for Each Location on Your Website

The first step is to create pages based on your business’s or consumers’ location.

You can get this done by building a logical site structure to make it easy for search engines to find landing pages dedicated to a particular area.

For example, if your e-commerce store had various locations, then you can adopt the following URLs:

yourecommercestore.com/locations/newyork (for a specific state)

yourecommercestore.com/locations/newyork/manhattan (for a specific district)

Let’s say you have a store at East River Plaza in Manhattan. Then, you can use the following URL:

yourecommercestore.com/locations/manhattan/east-river-plaza

2. Optimize Each Page for the Location

Google won’t know your page is for a specific location unless you make an effort to optimize it.

This involves including the location in your title tag and meta description. Consider this search result for restaurants in New York City. The title, URL, and description have the keywords “restaurant New York City,” which helped it earn a top spot in the search results.

multiple location SEO new york restaurants

3. Create Localized Content for Each Location

Next, you’ll have to create localized content based on the products and services available in a particular location.

E-commerce stores with distinct products and services based in each region could consider creating the following landing pages:

  • Store location: Create dedicated landing pages with information about your physical outlets (if any). Ideally, this should include your opening hours, address, map with your location pinned, and directions.
  • Images: Add photos of your physical outlets (if any).
  • Product pages: For products available in a particular location only, create product pages optimized based on location. For example, the McDonald’s Korea website has a menu page based on their current location.
multiple location SEO mcdonald's korea
  • Service pages: Describe the services you offer in the particular location.
  • Blog posts: Create blog posts designed to attract local customers based in a particular region.

These efforts ensure local customers will find information that is relevant to them when they check out your website and make a purchase.

4. Sign Up for Google My Business

Create a Google My Business account with listings for each location of your business.

You can check out my blog post on How to Optimize Google My Business to learn the basics about creating your listing.

A good listing should include basic business information, product photos, reviews, and social media pages. According to BrightLocal, 5 percent of Google My Business listing impressions lead to calls, clicks, or inquiries about the direction.

Take, for instance, this listing for Miyako Sushi based in Pennsylvania. The listing includes reviews from the web, popular times, website link, address, contact information, and any other pertinent facts to consumers.

multiple location SEO miyako sushi

This Google listing has all the information that consumers need to learn about the business. They can make an order, read reviews, and visit the website with the click of a button.

5. Showcase Reviews

Consumers regularly search for reviews before considering a purchase from an online store.

According to the State of Online Reviews by Podium Market Research, 93 percent of consumers said online reviews could influence their buying decision.

A Bright Local study found transitioning from a 3-star to a 5-star average rating on Google can lead to 25 percent more clicks. Businesses that achieved a 5-star rating also took around 69 percent of clicks in the local search, beating other competitors by a large margin.

Customers can easily write a review by clicking on your Google My Business listing.

Let’s use the previous example on Miyako Sushi and look at the reviews.

Shortly after, you’ll be able to view a pop-up with an option to “Write a Review” in the upper-right corner.

multiple location SEO write a review

To get more reviews, create an email asking customers to leave a review after making their purchase. You can also share reviews or testimonials to encourage customers to share their experiences with your business.

For better results, you could give customers a small incentive to leave a review, such as coupons or freebies.

6. Create Local Business Listings for Each Location

Besides Google, you can create local business listings on sites like Yelp and Bing to improve your local search results.

Similar to Google My Business listings, this should include relevant business information such as location, hours, and directions.

Here’s an example of a listing on Yelp for the Atlanta Breakfast Club:

multiple location SEO atlanta breakfast club

As you can see, there’s crucial business information, such as links to reviews, health and safety measures, website links, and contact info. This information will help you attract local customers or tourists researching breakfast restaurants in the area.

As we’ve mentioned previously, consumers love businesses with reviews, so ask consumers to leave a review on these listing websites. In case there are any negative reviews, be sure to respond so you can satisfy frustrated customers and increase your average review rating.

You can also add links to these listings on location-specific pages on your website. This way, customers will be able to get the information they need with the click of a button.

7. Build Backlinks for Each Location

Backlinking is a crucial part of multiple SEO.

Businesses who want to improve their rank across multiple locations will need to build backlinks to individual pages for each location on their website.

You can get this done by reaching out to bloggers in your community.

If you own a restaurant, consider getting in touch with a food blogger so they can write a blog post or review about their experience. You can also get in touch with vloggers in your area to post video content about your restaurant online.

Host or participate in events within your community to get featured on local websites. Partner with organizations that can help you make an impact and build connections with locals. Network with journalists who can get you involved in newsworthy events and get you published in local publications.

The more backlinks you earn, the more likely you will boost your rankings in local search results.

Conclusion

Multi-location SEO can bring a lot of benefits to your business.

Not only does it provide you with an opportunity to increase brand awareness, but you’ll also attract local consumers. Since many people conduct local searches, you can even improve your customer acquisition results.

To reap the benefits of this SEO strategy, you’ll have to create a page for locations relevant to your business and optimize the page. Afterward, get reviews and create local business listings so customers will have a good evaluation of your business.

Follow the steps in this post, and you’ll be on your way to increasing local traffic to your website.

How will you do multiple-location SEO for your business?

Recession Period Business Loans: Don’t Let Bad Credit Stop You

COVID-19 threw our economy into a tailspin, and the resulting recession isn’t leaving anytime soon.  However, even during a recession period funding is available.  You just have to know how to get it.

Business Loans are Possible Even with Bad Credit in a Recession Period

In a recession period, if you need a loan you need it fast. There is no time to wait when the recession cloud looms.  Business failure can feel imminent. There is hope however, and bad credit doesn’t have to get in the way.

Traditional business loans are rarely fast, and if you have bad credit, they usually aren’t even an option.  Throw all these issues into a recession period and you may feel like you are sinking fast. There is hope however. There are a ton of options outside of the realm of traditional business loans, and many of them work even if you have bad credit.

Of course, the need for business loans during a recession may not mean you are growing. It could be a desperate last plea to simply make it through the troubled waters alive.  Either way, bad credit can weigh you down like an anchor.  You have to break free, which is even harder during economic downturns.  To be able to cut off the anchor of bad credit however, you need to understand what its made of, and how you got tethered to it in the first place.

Find out why so many companies are using our proven methods to improve their business credit scores, even during a recession.

What is Bad Credit?

Sometimes you don’t even know you are sinking until you need financing and find that you cannot get it due to bad credit. When it comes to regular business loans, bad credit can be a major issue. Typically, a score of over 700 is good credit, but with a score over 650, you can still find financing. If your credit score is below 650, you may have some problems. A recession period can cause you to sink into bad credit before you know it’s happening.

If this is the case, you will need to look for alternative lenders to help you out. They can offer a life preserver so you can make it safely through until the waters calm down.

Personal Credit vs. Business CreditRecession period Credit Suite

If you are a new business owner, you may find that it isn’t so much an issue of bad credit, but rather no business credit. This is easily enough remedied over time, but if you need business financing and have bad credit or no credit, it can be a real problem. You don’t have time.

You could try finding financing based on your personal credit. That is, if your personal credit is any good. If it is over 650, you can probably get a credit card that will keep you afloat until you can figure out something better.  You may also be able to simply get a personal loan to bail you out, and then work to build business credit going forward.

The problem with this is that it puts even more stress on your personal finances during the recession period.  In addition, if your business does end up sinking, you could very well go down with it if your personal credit is tied to it.

How Do You Know Your Credit Score?

When it comes to your personal credit score, it’s easy to know what it is.  Not only can you get a free copy of your credit report annually, but there are also a number of companies that will allow you to monitor your credit on a regular basis.

Business credit score monitoring is not as easy.  There are no free business credit reports.  You can, however, purchase your credit reports from Dun & Bradstreet, Experian, Equifax, and the lesser known business credit reporting agencies for between $50 and $250 each.

Credit Suite can help you monitor your business credit at Dun & Bradstreet and Experian for a fraction of what it costs with them directly.  Go here to find out more.

Personal Credit Not an Option?

However, if you are stuck with bad personal credit and bad business credit, you may have to pursue an alternate route. You may not have an obvious flotation device.  That means you are going to have to grab onto whatever you can find and hold on tight.

It sounds brutal, but it may be worth it if it saves your business. What are your options? Essentially, the best option is invoice factoring. This only works if you have a significant amount in open invoices. It is the fastest of all the options other than a friend or family member just handing you cash. This would be similar to a large piece of drift wood conveniently floating by.

Invoice Factoring Options

Not only is invoice factoring the fastest way to cash, it is also an option that depends very little on your credit, personal or business. It even works well in a recession period, though maybe not as well as at other times, as the ability to collect could decline somewhat.  Sometimes though, there isn’t even a minimum credit requirement for invoice factoring. They may pull a credit score, but they make decisions based more upon the strength of your invoices.

Find out why so many companies are using our proven methods to improve their business credit scores, even during a recession.

The lender will gather information to help them determine the likelihood of the invoices being repaid. If they find that the invoices are strong, they will lend money based on the total amount of the invoices minus a premium. The borrower can usually either repay the loan or the lender can keep the invoices and collect from them.

Fundbox

Fundbox offers invoice financing for amounts less than $100,000. There is no minimum credit score, and there are options for a 12- week or 24-week repayment term. They collect 7% on a 12-week repayment and 15.7% on 24-week terms.

BlueVine

If you have a larger amount in open invoices, like up to $5 million, you can get invoice financing from BlueVine. They charge a weekly fee of .5% to 1%, but the fee drops a little if your clients pay their invoices on time.

Working Capital Loans

If you really need funding fast, invoice factoring is your best bet. If you have a little more time you could seek out working capital loans from alternative lenders. This is also a good option if you do not have open invoices.

Some alternative lenders pull a credit report, but they have a low minimum score requirement. For example, Fundbox offers working capital loans to businesses that have been in operation for at least 3 months and have at least $50,000 in revenue. They lend amounts up to $100,000, and there is no credit check.

Kabbage offers something similar if you have been in business for at least 1 year and have $50,000 in revenue. They will lend up to $250,000. There is no minimum credit score here either, but most approvals have over 500. You also have to have either a business checking account or use an online payment platform.

Find out why so many companies are using our proven methods to improve their business credit scores, even during a recession.

Quarterspot will lend up to $250,000 if you have been in business for at least one year and have at least $200,000 in annual revenue. They will do a soft credit pull, but it does not affect your credit. The minimum score is 550.

Don’t Sink, Hold on Through the Recession Period

Once you find something to keep you from sinking, whatever it may be, hold on tight until you can reach the shore. Be forewarned, if you handle things incorrectly you could end up in much worse trouble that you are already in. You have to use your credit wisely.

If you fail to do this, you may end up floating so far away you never see land again. Make certain you use the financing the way you need to, but that you also pay it back in a consistent and timely manner.

Stay out Troubled Waters

The way you do this is by establishing and building strong business credit. Not only will this keep you out of trouble, but it can make things even better in the long term. You will find that getting what you need to make it through another recession period is a cinch if you follow these tips.

Establish Your Business as Its Own Entity

Your business has to have its own identity, apart from yours, if it is going to have its own credit score. The first step in this process is to incorporate your business. You can choose from a corporation, S-corp, or LLC.

Then list your business in all the directories with its own name and contact information. After that, open a business bank account. Run all your business transactions through this account, so that business finances are separate. Pay bills, make purchases, and apply for credit using this account.

After your business has an identity all its own, it is all up to how well you manage whatever credit you can get. Whatever financing you are able to find, be sure you make your payments on time.

You might also consider looking into vendors that will allow you pay invoices net 30. This starter credit has a lot to offer. Sometimes you will have to prepay for a certain amount of time to get approval. If they give you 30 days to pay an invoice and report to the credit bureaus, this can fast track your credit score. That’s assuming you pay on time of course.

Be Prepared

To be fair, an economic downturn is hard with or without bad credit. Things happen. The key is to be prepared with what you need to get through at all times. Then, you don’t have to worry about trying to scramble to find a business loan you qualify for. You can simply whip out what you already have and climb back on the boat.

What does this look like? Once you have a strong business credit score, you can apply for a business line of credit or a credit card. Find one with the best terms possible, and if it is a credit card, perks and rewards are nice too.

Tools such as these can help you over a rough patch. If you already have them in place, they will not cost you the same way bad credit business loans will. Bad credit can mean higher interest rates, seriously unfavorable terms, and much more. If you already have credit in place, you can simply access that and enjoy the terms and rates your good credit warrants you.

Bad Credit Doesn’t Have to Stop You, Even During a Recession Period

You do not have to sink during a recession, even if you have bad credit. There are options for financing without great credit. Do some research to determine which one is best for you.  Once you find it, the real hard part begins.

This is when you have to figure out how to best use the money to move you into a better place. You must be sure to use the debt to build stronger credit. Handle it wisely and do not slip into the cycle of non-payment and further credit score trouble.

If you need the funds to bridge a cash gap, make sure you don’t have a cash leak.  Are you relying on financing to handle daily activities that you can’t fund yourself?  Figure out how to fix that problem.  Are you growing and just need the funds to do so?  Great! Don’t forget to pay your bills though.  If you do that, you can be out of the water and back on the path to success before you know it.

Don’t stop there though.  Once you are back on solid ground, take the time you need to prepare for future funding needs.  Build credit, put a recession plan in place, and make sure that the next time there’s a storm, you don’t get knocked overboard.

Note: Lender information can change without notice.  Be certain to check with individual lenders for the most up-to-date information.

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Wrongful Discharge Lawyer

Wrongful Discharge Lawyer

A wrongful discharge relate to the recap termination or prohibited discontinuation of a worker versus public law. This regulation particularly safeguards the rate of interest of worker that goes through illegal launch from the work with no suitable severance plan or ample settlement.

If you are a target of a wrongful discharge you could desire to check out much more on the premises that would certainly make it prohibited to additional confirm your insurance claim. What makes a discharge or a discontinuation “wrongful”?

After that its time to look for the solutions of a wrongful discharge legal representative to more analyze your instance, if you are encouraged that you are disregarded unlawfully. Prior to making any type of lawsuits or looking for lawful treatments, make sure to ask the factor behind your discontinuation, and also that made that choice. You likewise need to comply with all article work procedures and also return all firm residential property regarding prevent the various other celebration from utilizing it versus you as a ground for your termination.

It would certainly be useful to provide your wrongful discharge legal representative a duplicate of the arrangements mentioned in the agreement if you have a duplicate of your work agreement. Lots of workers would certainly favor to disregard or just attempt to try to find an additional work. It is necessary not to be frightened by your superiors as well as find out to recognize as well as shield your legal rights as a worker.

A knowledgeable wrongful discharge legal representative can assist you in discussing for a severance pay plan and also any kind of various other repayment that you are qualified to specifically if you have actually been functioning for that specific business for lots of years. Also after that, you can still get in touch with a wrongful discharge attorney as the appropriate arrangement for your discontinuation pay.

It is likewise encouraged not to quickly approve any type of settlements yet permit on your own a long time to examine the deals made or ask the viewpoint of a legal representative. You may be qualified to some legitimate insurance claims such as problems and also joblessness payment without you understanding it. No issue just how worrisome shedding your task might be for you, make certain to assume as well as maintain a clear head concerning your choices as well as not to allow your feeling obtain the ideal of you.

If you are persuaded that you are rejected unlawfully after that its time to look for the solutions of a wrongful discharge legal representative to more examine your situation. If you have a duplicate of your work agreement, it would certainly be useful to provide your wrongful discharge legal representative a duplicate of the arrangements specified in the agreement. A skilled wrongful discharge attorney can aid you in discussing for a severance pay bundle and also any kind of various other remuneration that you are qualified to particularly if you have actually been functioning for that certain firm for lots of years. Also after that, you can still get in touch with a wrongful discharge attorney as the appropriate arrangement for your discontinuation pay.

The post Wrongful Discharge Lawyer appeared first on ROI Credit Builders.

Exceeding client’s expectation… funded $107,000.00 in Accounts Receivable financing!

Through this financing our client in Brea, CA was provided cash flow to keep his business running smoothly.

This helped unlock new opportunities of growth and increased revenue.

Congratulations Carlos in your success!

Click Here to see how much funding you can get for your business.

The post Exceeding client’s expectation… funded $107,000.00 in Accounts Receivable financing! appeared first on ROI Credit Builders.