Donovan Mitchell had 39 points and led a second-half charge as the Cavs overcame an 18-point deficit to beat the Magic in Game 7.
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Last week, Kellie (my wife) turned 50. My daughters and Kellie’s bestie threw her a little surprise brunch.It was all ladies. About 15 of her good friends. I helped set-up and stayed just long enough to see the big reveal. Usually, nothing gets by Kellie; she’s like a detective. This time, though, she was completely caught off guard. And […]
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Motive | Electrical Engineers (Buffalo, NY), Product Managers, Engineers, AI | Remote Opportunities Available |
Motive builds technology to improve the safety, productivity, and profitability of businesses that power the physical economy. The Motive Automated Operations Platform combines IoT hardware with AI-powered applications to automate vehicle and equipment tracking, driver safety, compliance, maintenance, spend management, and more.
Motive serves more than 120,000 businesses, across a wide range of industries including trucking and logistics, construction, oil and gas, food and beverage, field service, agriculture, passenger transit, and delivery. Motive is proud to be a Forbes Cloud 100 company and a 2020 Career-Launching Company by Wealthfront.
We are looking to hire team members that are passionate about building products that will have a massive impact on the lives of people. We seek and embrace diversity in all of its forms. We continuously push ourselves to think differently and take ownership wherever it’s needed. This is a place for dreamers and doers to succeed. If you share our passion for achieving what some say is impossible, join us.
https://gomotive.com/company/careers/#search-jobs
Visa Sponsorship: We can transfer H1b visas, we are also hiring in India, Canada, Taiwan, and Pakistan
Sample Tech Stack: Golang, Ruby, Java, AWS, PostgresSql, DynamoDB, Redis, Cassandra, Kafka, etc.
BackNine Insurance (back9ins.com) | Remote | Rails Developer
BackNine is a B2B2C Insurtech that automates the insurance sales process. Thousands of companies from brick and mortar insurance agencies to publicly traded banks use BackNine’s software to quote, apply, and manage their insurance business online.
Try out our software at https://back9ins.com > See it in Action
Our lead Rails developer is leaving to start a business so we’re looking for someone with 2+ years of professional Rails experience to grow the products on our platform. Please email reid@back9ins.com
Article URL: https://boards.greenhouse.io/supabase/jobs/4917893004
Comments URL: https://news.ycombinator.com/item?id=36503255
Points: 1
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A pitcher who allowed a HR to Fernando Tatis Jr. in a minor league game called the Padres’ star a “cheater” on Twitter.
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Search listening is going to get you ahead in the SEO game.
Hear me out.
Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before.
Each search is like an opportunity to pick a customer’s brain. What they think about your brand, offerings, and industry—it’s all calculated in real time. If you lean in to hear what they have to say, you’ll get thorough answers.
But don’t believe it because I said it.
Believe it because when someone has a question or thought, and a person tells them to “just Google it,” Google’s exactly where they go.
By listening to search engines like Google, AnswerThePublic generates every helpful phrase and query people are asking related to your keyword research.
This tool offers a goldmine of customer insight to create game-changing, useful content.
You know—the good stuff. The stuff your customers actually want to see.
So, today I am going to show you how to use AnswerThePublic.
Pairing this keyword ideation tool with Ubersuggest will kick your SEO strategy into fifth gear.
AnswerThePublic is a keyword ideation tool.
As the name suggests, you can use these keywords to create content that answers the questions people are asking search engines.
Not only is it super easy to use, but it reveals search topics you probably weren’t thinking of.
Say you compete in the speakers and headphones market. Off the top of your head, you wouldn’t be able to guess what everyone wants to know about speakers and headphones.
If you pop “earbuds” into AnswerThePublic, you’ll eliminate the guesswork and see exactly what related terms and queries people are searching.
The results tell you what type of content to create based on the questions your audience is asking.
You gain your audience’s trust by providing answers to the questions they’re asking. They’ll know you want to keep them informed and depend on you as a reliable source.
This is how you can get them to know your brand and offerings through AnswerThePublic.
Let’s dive into how to use AnswerThePublic so you can uncover untapped keyword ideas and topics in your niche.
Let’s head to AnswerThePublic.
The first step is to enter the keyword for your research.
Remember the earbuds example? Let’s stick with that.
I’ll enter “best earbuds.”
The next step is to choose your location and language from the options provided. Then hit the search button.
Of the 370 results found, you can analyze them by category or download them.
Remember, you won’t have to use all the search results AnswerThePublic generates. Focus on the results you know you and your team can execute well.
Sharing these results with your team makes for a healthy brainstorming session.
The report divides the 370 results into five categories:
The report’s “Questions” section has the following subcategories: what, how, can, when, who, why, which, will, where, and are.
You’ll notice there are many differences between the questions people are asking.
No matter the keyword variations they’re typing in, the public’s aim is clear: Solve this problem for us.
You get to be their solution.
Give your readers a sense of your expertise and speak to their issues by addressing their queries in your blog posts.
You’ll build brand credibility by answering the questions on their mind.
As with “Questions,” AnswerThePublic splits “Prepositions” into these subcategories: for, can, with, without, near, to, and is.
These will come in handy to store in your long-tail keyword files.
With the search I did, there are at least 55 opportunities to rank for keywords related to “best earbuds.”
Use these ideas to create content that boosts your domain authority.
After a quick review, you’ll know which ones you want to start with. You can save others that’ll require more research for later.
Now, you can get your content batched out with room to pivot as new things hit the market.
The “Comparison” suggestions get really niche specific with sub-categories of versus/vs, and, like, and or.
These will help you stand out among competitors.
It’s likely no one has answered these for your target market, so now you can.
For example, you can bring a unique perspective to “best earbuds that match my skin tone.”
Position yourself as the best for these products by publishing persuasive content.
To give you a visual, Beats by Dre recently collaborated with Kim Kardashian to create earbuds that match your skin tone.
No one else has done this on the speaker and headphones market. Plus, it gives a discrete look that feels ultra-stylish. That is how the brand set itself apart and roped in a big-time celebrity who aligns with fashion.
The “Alphabetical” lists offer added informational value for your audience.
You can keep these safe in your notes. From the lists, you pick the ones you know can deliver serious ROI.
As you know, SEO will be your best friend to get in front of this audience. Making a list of 10 or more keywords helps you quickly decide what your content should center around.
All other related keywords will drive readers to your content—content that speaks specifically to them. These are the individuals who are far along in the buying process or prepared to convert.
Since the potential buyer has probably ruled out several possibilities, it’s now up to you to win them over with content that is educational and convincing.
That’s how AnswerThePublic works.
Now, let’s look at how to turn all that AnswerThePublic data into success with my tool Ubersuggest.
Now that you’ve got the hang of AnswerThePublic, let’s fuse it with Ubersuggest.
These two tools give you a massive amount of useful data.
How do you want to use this data?
Maybe you’re stumped coming up with a new YouTube idea.
I can help you there.
Using the same method we used in AnswerThePublic, plug “best earbuds” into Ubersuggest.
Using the dashboard, let’s get some content ideas flowing under “Keywords” and zooming into the results under “Content Ideas.”
Now, based on the search results in Ubersuggest, we can take our results from AnswerThePublic and combine the findings.
From the high-ranking content we found with Ubersuggest and the mix of search results from AnswerThePublic, we learn two things:
I think the best results from the AnswerThePublic findings will come from the “Questions” results. Pair them with the results from Ubersuggest to inform your audience.
You can combine the keyword topics and form them into a thought-provoking question you can answer with your YouTube video.
For example, “What Are the Top Best Earbuds Right Now Under $100?” is attention-grabbing.
The best part is that your audience created this question.
We take the public’s concern about affordability and address it through a visual that helps them confidently choose the best product.
Visual content is trendy right now, so communicating with your audience via YouTube is a great way to connect.
The plus to video content is that you can chop it into smaller segments and use it as short-form video content on other social channels.
Content that is informative and gets you in front of your audience is what you want.
After all, you are the subject matter expert in this industry, right?
If not, following my tips with these tools is definitely going to get you there.
AnswerThePublic helps you get strategically creative.
Ubersuggest takes you on a deep dive into endless keyword data opportunities.
These two together are the secret formula to your SEO strategy.
The good thing about these platforms is that they’re simple and straightforward while packing loads of data (some data you didn’t even know you needed).
Delivering results is what makes these tools stand out.
How?
Just look at the data output.
Take the data and form your keyword clusters and content topics.
Then, set up a cadence to schedule your content.
It doesn’t end there.
Keep up with SEO trends and best practices.
This is how you’ll stay up to date on your content’s success.
What your audience is talking about is what the results show.
So, follow the yellow brick road of data each tool provides, and you’ll be great and powerful in the SERPs thanks to your content.
With AnswerThePublic, it’s as if you’re a fly on the wall in the search queries.
Your audience gives you the answers, so listen—and then give them what they want.
Using both Ubersuggest and AnswerThePublic for search listening will boost your SEO strategy.
These tools reveal unique keyword opportunities that help you quickly develop high-quality content.
Don’t just take my word for it.
Give them a try for yourself and reap the benefits.
What areas do you want to improve on search listening that AnswerThePublic can help with?
As marketers, our job is to capitalize on what’s popular in the “here and now.”
When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends.
This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies.
This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
Google Trends is an incredible tool that helps marketers identify trending topics across varying industries. While initially created for journalists, the world of journalism and marketing have a lot in common.
Both the journalist and the marketer are vying for attention. Whatever it is they’re trying to do, they want to get the attention of as many people as possible using information that is relevant and interesting to the audience.
In comes Google Trends. This resource will show you what topics are currently trending and how to use Google Trends to draw the attention of your chosen audience.
For example, in October 2021, the Pittsburgh Steelers are the number one trending search on Google. This could be due to a recent football game during the busy football season.
Google tells us this is a popular topic, so it might be a good idea to create some content around that topic. Of course, there are a million other factors that go into deciding what content to create, but Google Trends at least tells us what is popular.
If you have a specific topic that you want to cover but aren’t sure if it’s trending, you can search for it in the search bar at the top.
For example, I decided to search “cryptocurrency” to see what Google had to say.
As you can see, you get a chart ranging from 0 to 100, with 100 being incredibly high interest and 0 being nearly no interest.
A few times across the last two years, cryptocurrency has spiked as a highly searched keyword on Google. This could be due to the release of new and popular coins or a lot more people getting established in crypto and keeping track of trends.
Even if you aren’t involved in content creation, you should know how to use Google Trends. Marketers who use this tool do so because they understand the importance of capitalizing on trends.
We’re often very focused on producing the most evergreen content possible, but we should also work to maximize our efforts by finding the right time and place to put out a certain piece of content. Here’s how to use Google Trends:
Whether you’re a blogger, content marketer, or SEO professional, you need to find interesting topics people want to read about. In the SEO world, we’re so focused on our keywords and technical SEO that we sometimes forget that people actually want to read about topics that interest them.
A great way to find what interests people the most is Google Trends. The tool will tell you how much interest surrounds a specific search phrase so you can determine whether or not it’s worth creating content about it.
Keep in mind that not all popular trends are a good choice. To work, look for popular trends that are also related to your industry.
Google Trends is not only useful for written content, but visual content as well. If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see.
By creating a relevant and interesting image, you’re not only generating attention for your content, but showing your target audience you understand them and know exactly what they want. This has many SEO-related benefits, too.
If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. Identifying when to stock up on certain items can be difficult.
For example, let’s say you sell a piece of bass fishing equipment in your e-commerce store. You could use Google Trends to see when in the year bass fishing trends the most. Let’s take a look for ourselves.
As you can see from the image, the interest in bass fishing gradually increases through the late winter and into spring. It peaks in early summer and then drops back down as you move into fall and winter again—at least in the Northern hemisphere.
This would tell an e-commerce store owner that it’s time to really start pushing your marketing campaigns in the late winter, because this is when interest is trending. You may also want to increase your inventory to prevent backorders.
Now that you understand some of the motivation behind how to use Google Trends for SEO, let’s look at the actionable steps you can take to make a difference in your various marketing campaigns.
Google Trends is a great way to find new and exciting topics to write about. If you’re a writer, you know how challenging it can be to produce content your readers will love and will rank well on Google. Google Trends is a sure-fire method to find good topics because they tell you exactly what is trending.
Best of all, they provide you with specific topics and queries around trending search phrases. Let’s stick with the bass fishing example and scroll down a little bit. One is related topics, and the other is related queries. Here’s what it looks like:
Now you can expand on the theme and write about related topics. Major League Fishing and Bass Anglers Sportsman Society were some top related topics. Based on that, perhaps they were trending since Major League Fishing launched in 2022. On top of that, it was Bass Pro’s 50th anniversary, making a big year in fishing overall.
It’s important to choose blog post topics based on trends if you’re writing something that is time-sensitive. If it’s not evergreen content, it needs to be completely relevant to your audience at the time you publish it.
Google Trends searches aren’t only for organic search marketing; you can use them for social media as well. Building a large social following and constantly coming up with interesting content to promote is a tall task. Google Trends can help.
We can use the related queries section to identify trending topics and build creatives and copy around that. For example, we see a few searches relating to a bass pro fishing tournament. If we run a fishing e-commerce store, perhaps we want to create a social media campaign on that topic. We could use the tournament to draw attention to our brand and maybe mention professional fishers using gear or lures we offer.
Another interesting query is “winter bass fishing lures.” That is one of those seasonal examples I was talking about. Now might be a good time to create a social media campaign around our best fishing lures for the winter season. People are preparing to fish when it’s cold and we can use that to our advantage.
One obvious area to use Google Trends for SEO is in organic search. It can also help with keyword research. Not everyone is using Google Trends, so you can use it to identify relevant keywords and then use free SEO tools like Ubersuggest to decide if it’s a valuable keyword or not.
Best of all, you can look at years’ worth of data so you can plan for the future by knowing whether or not a topic is evergreen enough to put in the time and effort.
If we take the same bass fishing keyword and spread it out across five years, it becomes more apparent that the trend will continue for years.
Each year the volume rises and falls during the same months. This can fuel your marketing strategy and help you prepare for the months ahead.
Finding the right keywords for your paid campaigns is crucial to your success. It’s also important from a financial standpoint, because the sooner you find the right keywords, the sooner you can start capitalizing on paid ads.
If we narrow our bass fishing search down to 90 days, it tells us more about what is trending right now.
There are three long-tail keywords, with one of them being “bass pro fishing bibs”. A bib is what fishers wear to cover their clothes when they get into the water. They also wear them when it’s getting cold as opposed to waders. This tells us fishers are looking for gear to help them keep warm as the temperatures start to drop.
If we’re not currently selling fishing bibs on our e-commerce store, this would also tell us that now is the time to do so. We may create a paid campaign around that type of product with an image of someone using a bib in a fall-like setting.
This would appeal to our target audience, and we know the term is trending, so there should be plenty of paid search volume.
When you’re creating a webinar, you want to reach the right people (those interested in what you have to offer) at the right time. Google Trends can help you do just that.
Sticking with the fishing theme, perhaps you’re selling a course on bass fishing and you’re using a free webinar to draw people in and get them to buy the course. You’ll want to use currently trending topics in social media and PPC advertising to get these people’s attention. You also need to know what anglers are actively searching for on the internet.
In comes Google Trends. The tool lays it all on the line for you to start speaking their language. There should be no need to guess or take chances between proper keyword research and Google Trends.
Yes, it is a free tool from Google. Google Trends takes a quick look at what’s trending in the news, what people are currently searching for, and how things change over time. These searches can be based on season or geographic location.
Google Trends is an excellent tool that can support SEO through niche content planning. Put in the keyword you’re curious about following and gain valuable insights into how many people are talking about that topic and other closely related topics. This allows you to curate a highly personalized SEO strategy.
Being able to identify trends is important for all marketers. No matter what industry you’re in, your target audience is actively searching for things on Google, and you need to figure out what those things are.
Google Trends is a great way to get started. Need more help? Reach out to our digital marketing team.
Do you think Google Trends is a powerful marketing tool? Why or why not?
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Alnylam Pharmaceuticals | Senior Software Engineer | REMOTE (US) | Full-time | https://alnylam.taleo.net/careersection/alny_ext/jobdetail.f…
Alnylam Pharmaceuticals is hiring a senior full stack software engineer to join our team focused on delivering data and informatics solutions for our research and development scientists. We are working to robustly bring RNAi therapeutics to patients around the world.
The position can be REMOTE, though we prefer a HYBRID or local presence to our Cambridge, MA, research facilities. Those with VISA considerations are welcome to apply.
Customer engagement has quickly become a widespread use for AI in the retail industry and beyond. With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater.
It makes sense, then, that so many marketing AI tools and software are targeting the conversion funnel. From lead generation to lead nurturing to conversion, funnel AI tools help marketers improve their strategy and streamline their processes.
Even small businesses need to adopt AI technology to keep up. The good news is there are many tools and software platforms available, so you are likely to find one that meets your needs.
Here is a deeper look at nine of the top AI tools for successful marketing funnels.
Systeme offers an all-in-one sales funnel software that enables you to build and manage your funnel like a boss. From creating a landing page to teaching an online course to managing your affiliates, Systeme provides an array of tools.
The free plan only allows up to 1,000 contacts, so you’ll need to upgrade if you need more. Systeme also offers three paid plans, including:
If you need more than 15,000 contacts, custom plans start at $147 per month.
If you are just starting out, you will be happy to know that all plans include:
For a truly all-in-one platform, Systeme stands out as both robust and affordable.
Marketers looking to consolidate their suite of marketing tools and processes and rely on one tool.
According to data from Sales Insights Lab, 50 percent of prospects aren’t a good fit for what you sell. Instead of using your salespeople to weed out the duds, Exceed’s personalization and lead qualification automation can do it for you in less time.
Use Exceed.ai in the lead nurturing and conversion stages of your funnel. With Exceed’s top-notch AI technology, engage your leads in human-like conversation. The platform can even schedule meetings for your reps and bring you that much closer to the sale.
You’ll need to request a quote from Exceed.ai to learn more about the package that fits your budget.
Businesses and organizations that need the greatest help in their sales funnel’s lead nurturing and conversion stages.
All too often, lukewarm leads are left to cool down. While you may have trouble allocating resources to less-than-enthusiastic leads, Saleswhale has your back.
Saleswhale is a SaaS product that uses AI to identify, engage, and convert neglected leads. Using automated follow-ups, referral handling, and interest qualification, Saleswhale’s AI assistants offer a best-in-class experience for you and your leads.
With the free plan, you can begin to nurture and convert up to 200 leads per month. For additional leads and active email campaigns, paid plans include:
Companies strong in lead generation, but who need assistance in lead nurturing and conversion.
Similar to Systeme, Appier is an all-in-one sales tool with a full suite of AI services. This SaaS can help with prospecting to transaction with its robust data science platform.
Where Appier excels is in cross-advertising solutions. Using AI, Appier can effectively segment your audience to drive maximum lead conversions. You no longer need to create campaign after campaign hoping to hit the mark, as Appier will do the dirty work for you.
Appier’s pricing is not available on their website, so you’ll need to reach out to learn more about their tools and their potential fit with your business.
Companies looking for a comprehensive suite of AI-powered marketing tools.
If you are looking for an end-to-end sales funnel solution, then consider ClickFunnels.
Utilizing AI sales models and neural sales data, ClickFunnels aims to improve the marketing experience for businesses of all sizes.
ClickFunnels enables you to easily create funnels, build websites, and manage affiliates. This means you can collect, nurture, and convert leads using just one platform. With more than 100,000 entrepreneurs using or having used the platform, it has undoubtedly made a name for itself in the industry.
While there are no free plans available, there are plans for almost any business’ budget. These include:
All plans come with chat support and video training.
Companies who want an all-in-one solution that offers hand-holding and easy-to-use templates.
Previously known as BrightFunnel, Data Studio by Terminus is a funnel reporting tool that connects marketing platforms to deliver beautiful, insightful analytics.
When your sales funnel is fully implemented, it is crucial to evaluate it regularly. While many marketing tools and services provide their own data and reports, they may not be as robust as you need. With Data Studio, you can create custom reports for marketers, executives, and stakeholders.
Pricing is not readily available on the website, but you can schedule a demo to learn more about the platform.
Marketing teams who need a cohesive analytics and insights platform to bring their sales funnel data to life.
According to HubSpot, the top priority for marketers is generating leads. However, as any marketer can tell you, not all leads are created equal. You can spend your time manually poring over the data to determine your best path forward, or you can let Akkio take the reins.
Akkio is an AI marketing platform with tools to support every stage of the funnel. Where it excels, however, is in its augmented lead scoring and churn reduction technology. Using data-driven insights, Akkio aims to narrow in on the leads with the greatest chance of a conversion.
For as low as $50 per month, billed annually, you can give Akkio a try with very little risk. The features included in all plans are:
Companies looking for a scalable, data-driven solution.
If you are hurting for qualified leads, you should know you’re not alone. According to HubSpot, 61 percent of marketers consider lead generation to be their top challenge. The good news is there are marketing AI tools, like Bant.io, that can help.
Bant.io offers an impressive array of lead generation tools and services. These run the gamut, including:
Unlike many one-size-fits-all options, Bant.io plans are customizable to meet your business’s needs. Just add the modules you need and leave the rest. The modules include:
With Bant.io’s automated services at your fingertips, you will soon find yourself buried in qualified leads who are ready to take the next step.
Marketers who favor a piecemeal approach to lead generation.
It’s not enough to have a marketing funnel in place. You must evaluate every step of your funnel on a regular basis. While most funnel tools will have their own reporting, they may not always present you with the big picture. That’s where a reporting tool like Funnel.io comes in.
With 500+ data connections available, Funnel.io makes it easy to build reports that touch on all areas of your business.
Can’t find the data source you need? The team at Funnel.io will work with you to get it added to their platform.
There are a variety of plans available, including:
All plans are billed annually.
Marketers or agencies looking for a comprehensive and collaborative reporting platform.
Do you have questions about funnel AI tools? Take a look at the most frequently asked questions below.
With increased expectations from both B2C and B2B customers, there will continue to be a need for AI tools in marketing and sales. This isn’t just within the retail industry, but healthcare, food services, technology, and beyond.
First, you want to find a tool specializing in the sales funnel stage your business most needs help with (lead generation, lead nurturing, conversion, or all stages). Then consider how easily the tools available fit into your daily workflow so you can choose the right one for your business.
Whether you are just getting started or you would like to consolidate your marketing efforts, an all-in-one solution can be a smart option. The benefit is having all of your data in one place which can improve your ability to use it.
With the explosive growth of marketing funnel tools utilizing AI technology, there are tools available for just about any budget. From small businesses to large corporations and marketing firms, just about any business can benefit from AI-driven sales funnel tools.
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Marketing automation and AI are here to stay. This is why companies big and small need to make the shift to using marketing AI tools sooner rather than later.
There is no one-size-fits-all approach to marketing automation. Luckily for marketers, there are plenty of tools, platforms, and software to choose from.
Whether you choose an all-in-one solution or a platform that specializes in just one step of the funnel will depend on your needs. Whatever you choose, just know you are taking an important step in future-proofing your digital marketing processes.
Which of the above marketing funnel AI tools would be a beneficial addition to your business?