New comment by xincodes in "Ask HN: Who is hiring? (July 2020)"

Eliiza | Machine Learning Engineer | Melbourne, Australia | Full-Time

Eliiza is primarily an AI / Machine Learning Consultancy Company. We are a passionate team of data scientists and engineers who apply data science and machine learning to solve real-world problems. Our mission is to create a bright future for businesses and society in a world increasingly influenced by intelligent technologies.

More details here:
https://eliiza.com.au/careers/4784341002/?gh_jid=4784341002

Please apply through the website.

Approaches For Small Business Success

Techniques For Small Business Success

For numerous people, the need for looking for a little business opportunity has really revived. What are a few of one of the most reliable techniques to see to it that your regional company possibility decorations? When beginning with your really own little company possibility, right below are a number of criteria to remember.

Make the effort to notify on your very own pertaining to running a firm itself, to ensure that when you do begin to seek your small company opportunity, you are furnished with understanding that will definitely help preserve you from shedding essential time as well as additionally power.

When searching for success with your little company possibility, another critical point to keep in mind is that education and learning as well as understanding calls for to be constant. As your business increases along with the world around you continues, there will definitely frequently be new adjustments as well as likewise problems in the world of your small business opportunity.

Keep in mind, totally pleased customers are the technique to success in your little solution opportunity. After you have really done this, take therapy to produce a method for your little firm opportunity that permits others recognize particularly why your product or service is totally fit to their needs.

Another fantastic thing of suggestions for those beginning a neighborhood service possibility is to work purposefully, seeing to it to build a framework that will definitely last. When you situate customers for your little solution opportunity, spend time paying interest to them as well as situating out what it truly is that they need as well as wish.

Acknowledge that if you can develop a high quality link with your customers, this will definitely bring wonderful benefits to your neighborhood service possibility for a number of years in the future.

While trying to be likewise pleasurable as well as not ludicrous, still frequently get on the look for a feasible client or customer that could be curious about what your little solution opportunity needs to provide. Lug specialist firm cards with you in any way times, as well as likewise ensure your chums in addition to member of the family have actually included cards promoting your little company opportunity.

When creating your little solution opportunity, be specific to operate on one aspect at once. In time, framework upon that will definitely create outstanding end results for your little business opportunity.

Pursuing as well as additionally producing your really own neighborhood company possibility does take an affordable amount of prep work as well as likewise work. Reaching the purposes you have in fact developed for your actually very own little solution opportunity can be among one of the most meeting experiences of a life time.

Put in the time to inform by yourself pertaining to running a solution itself, to make sure that when you do begin to seek your little solution opportunity, you are furnished with understanding that will definitely aid keep you from wasting helpful time along with power. As your company increases along with the world around you advancements, there will definitely regularly be new alterations along with problems in the world of your little organisation opportunity.

Spend time paying interest to them as well as finding out what it truly is that they need as well as wish when you uncover customers for your little organisation opportunity. Lug professional solution cards with you in any way times, as well as additionally make sure your buddies as well as additionally relative have actually included cards marketing your little solution possibility.

When building your local business possibility, be particular to work on one component at once.

The post Approaches For Small Business Success appeared first on ROI Credit Builders.

3 Simple Steps to Get Your First 10,000 Visitors from Google

Today’s going to be fun.

I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google.

I promise it won’t be hard, but it will take time.

And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing.

All I ask is you do it for 3 months straight. You may not get to 10,000 visitors from Google in 3 months as some niches are really tiny, but most of you should get there or be well on your way.

Again, if you prove to me that you followed everything below and you don’t achieve the results, you can get in touch and I will personally help you with your marketing for free.

Ready?

Step #1: Finding the right keywords

If you pick the wrong keywords, you’ll find yourself with little to no traffic and, even worse, you’ll find yourself with little to no sales.

So, before we get you on your way to more search traffic,
let’s find you the right keywords.

I want you to head to Ubersuggest and type in your
competitor’s domain name.

Now, I want you to click on the “Keywords” navigational
option in the sidebar.

This report will show you all of the keywords that your competition is ranking for.

If you don’t see a list of thousands of keywords, that means you didn’t type in a big enough competitor. And if you don’t know who a big competitor is, just do a Google search for any major term related to your industry. The sites at the top are your major competitors.

I want you to go through the list of keywords and look for all of the keywords that are related to your business and have an SEO Difficulty (SD) score of 40 or less. The higher the number, the harder the keyword is to rank for. The lower the number, the easier it is to rank for.

In addition to an SD score of 40 or lower, I want you to look for keywords that have a volume of 500 or more.

Volume means the number of people that search for the keyword on a monthly basis. The higher the number, the more potential visitors that term will drive once you rank for it.

Next up, I want you to click on “Top Pages” in the
navigation.

This will bring you to a report that looks like this:

This report shows you the most popular pages on your
competitor’s site.

Now, under the Est. Visits (Estimated Visits) column, I want you to click on “view all” for the first few results.

Every time you do that it shows you all of the keywords that
drive traffic to that page.

Just like you did with the keywords report, I want you to look at the keywords that have an SD of 40 or lower and a volume of 500 or more.

The one difference though, is that I want you to check out some of the URLs on the Top Pages report.

Click on over to the site so you can see the type of content they are writing. This is important because it will give you an idea of the types of content that Google likes to rank.

When you create similar pages (I will teach you how to do this shortly), it will allow you to get similar results to your competition over time.

Now that you have a handful of keywords, I want you to expand the list and find other related keywords.

In the navigation menu, click on “Keyword Ideas.”

When you type in one of the keywords you are thinking of going after in this report, it will give you a big list of other similar keywords.

This is important because it will show you all of the
closely related terms.

For example, let’s say you came up with a list of keywords of a handful of keywords, such as:

  1. Dog food
  2. Cat food
  3. Dog bed
  4. How to clean your cat
  5. What do birds eat

You can’t just take all of those keywords and write one article and shove all the keywords in because they aren’t similar to each other. Someone looking for “dog beds” is probably not interested in reading about what birds eat.

So by typing in a keyword into the Keyword Ideas report, it will show you all of the other similar keywords that you can include in a single article.

When you are on the Keyword Ideas report you’ll notice some tabs: Suggestions, Related, Questions, Prepositions, and Comparisons.

I want you to go through each of those tabs. They will show you a different group of similar keywords that you may be able to include in your article (we will go over how to write the article in step 2).

Just take a look at the Questions tab:

You can see the keywords are drastically different than the Related tab:

Again, you’ll want to look for all keywords that have an SD score of 40 or lower. But this report looks for keywords that have a volume above 200.

I know 200 may seem like a small number, but if you find 100
good keywords that all have a volume of 200 or more, that adds up to 20,000
potential visitors per month. Or better yet, 240,000 per year.

Now it’s rare that you are going to get all of those people
to come to your site, but you can get a portion of them. Even 10% would add up…
especially if you did this with a handful of articles.

Your goal should be to have a list of at least 100 keywords that are very similar. You’ll want to do this at least five times. For example, remember that list of five keywords I mentioned above wasn’t too similar to each other…

  1. Dog food
  2. Cat food
  3. Dog bed
  4. How to clean your cat
  5. What do birds eat

You’ll want to make sure that for each main keyword you use the Keyword Ideas report to find another 100 that can accompany each keyword.

Step #2: Write content

At this point, you should have a list of keywords. If your list of keywords isn’t at least 100 keywords per group, go back to step 1 and keep at it.

It’s not that hard to get to 100 similar keywords that you can include in one article. It just takes some time to continually search and find them.

In general, as a rule of thumb, I can find 100 keywords in
less than 8 minutes. It may take you a bit longer than me at first, but once
you get the hang of it, it’ll be easy.

With your newly found keywords, I want you to write an article.

All you have to do is follow this tutorial step-by-step to write your first article.

Or, if you prefer a video tutorial, watch this:

As for your keywords, naturally place them into the article when it makes sense.

What you’ll quickly learn is that you probably won’t be able
to “naturally” include all 100 keywords within your article. And that’s fine.

The last thing you want to do is stuff in keywords because you aren’t writing this article for just search engines, you are writing it for people… and the secondary benefit is that search engines will rank it because it contains the right keywords.

Before you make your article live on your site, I want you
to keep a few things in mind:

  1. Keep your URLs short – Google prefers shorter URLs.
  2. Include your main keyword in your headline – by having your main keyword in your headline, you’ll be more likely to rank higher.
  3. Include your three main keywords in your meta tags – whether it is your title tag or meta description, include at least three main keywords in them. You won’t fit as many in your title tag, and that’s fine, but you should be able to within your meta description tag.

There are a lot of other things you can do to optimize your articles for SEO, but my goal is to keep this simple. Again, if you just follow these three steps, you’ll hit the 10,000-visitor mark.

So, for now, let’s just keep things simple and once you hit
your goal, then you can get into the advanced stuff.

Step #3: Promoting your content

Writing content is only half the battle. Even if you include the right keywords in your article, if you don’t promote, it’s unlikely that it would be read or rank on Google.

So how do you make sure your content is read and ranks well?

Well, first you need to get social shares, and second, you need to get backlinks.

Yes, search engines don’t necessarily rank pages higher when
they get more Facebook shares or tweets, but the more eyeballs that see your
page the more likely you are to get backlinks.

And the more backlinks you get, generally, the higher you will rank.

So here’s how you get social shares…

First, I want you to go to Twitter and search for keywords related
to your article.

As you scroll down, you’ll see thousands of people tweeting about stuff related to your keywords. Some of them will just be general updates but look for the members sharing articles.

And…

Now what I want you to do is click on their profile and see if they mention their contact information or their website. If they mention their email you are good to go. If they mention their website, head to it, and try to find their contact information.

You won’t be able to find everyone’s contact information,
but for the people you do, I want you to send them this email:

Subject: [insert the keyword you searched for on Twitter]

Hey [insert their first name],

I saw that you tweeted out [insert the title of the article they tweeted]. I actually have an article that I recently released on that subject.

But mine covers [talk about what your article covers and how it is unique].

[insert link to your article]

If you like it, feel free to share it.

Cheers,

[insert your name]

PS: Let me know if you want me to share anything for you on Twitter or any other social network.

What you’ll find is a large percentage of the people will be willing to share your content because they already are sharing related content and, of course, you offered to share their content, which helps out too.

If you send out 30 to 40 emails like this, you’ll start
getting traction on the social web.

Now that you have social shares, it’s time to build backlinks. Instead of giving you tons of link building methods as there are many that work, I am just going to start you off with one that works very well.

I want you to head back to the Keyword Ideas report on
Ubersuggest.

Once you get there, type in some of the keywords that you are trying to go after.

On the right side of the report, you’ll see a list of sites that rank and the number of backlinks that each of the ranking URLs has.

Click on the “Links” number. For each result, it will take you to the Backlinks report, which looks something like this:

This will give you a list of all the sites linking to your
competitor’s article.

I want you to go to each of those URLs, find the site owner’s contact information, and shoot them an email that looks like this:

Subject: [name of their website]

Hey [insert their name],

I noticed something off with your website.

You linked to [insert your competitor that they linked to] on this page [insert the page on their site that they are linking to them from].

Now you may not see anything wrong with that, but the article you linked to isn’t helping out your website readers that much because it doesn’t cover:

[insert a few bullet points on how your article is better and different]

You should check out [insert your article] because it will provide a better experience for your readers.

If you enjoyed it, feel free to link to it.

Cheers,

[insert your name]

PS: If I can ever do anything to help you out, please let me know.

I want you to send out 100 of those emails for each article
you write.

Conclusion

Yes, it takes work to get 10,000 visitors but once you do it you’ll continually generate traffic and, more importantly, sales.

To achieve 10,000 visitors, I want you to do the steps above five times. In other words, you will be writing five pieces of new content following the steps above.

It’s actually not that bad because you can just do 1 a week.
So, within 5 weeks you would have done your job.

So, are you going to accept the challenge? If you do everything and don’t see the results over time, you can hit me up and I’ll help.

The post 3 Simple Steps to Get Your First 10,000 Visitors from Google appeared first on Neil Patel.

Being Fundable in a Recession

Do you know about being fundable in a recession? Fundability – or, not just the ability to be funded but how desirable an entity is for funding – means different things to banks, venture capitalists, angel investors, and informal investors. However, they all agree on a few basic principles when answering the question of: is your business fundable in a recession?

Is Your Business Fundable in a Recession? The True Meaning of Fundability, and Just How Your Business Can Get Fundable

So, what does it mean when we speak about fundability? What does it mean when we say a company is fundable? This fundable analysis ought to get you thinking of your corporation – and corporate credit in a whole new light.

But first, let’s talk recessions.

Recession Era Financing

The number of United States financial institutions and thrifts has been decreasing progressively for a quarter of a century. This is coming from consolidation in the marketplace along with deregulation in the 1990s, lowering barriers to interstate banking. See: https://www.fundera.com/blog/happened-americas-small-businesses-financial-crisis-six-years-start-crisis-look-back-10-charts

Assets concentrated in everlarger financial institutions is problematic for local business owners. Big banks are much less likely to make small loans. Economic recessions imply financial institutions end up being extra cautious with financing. Thankfully, fundability does not depend on financial institutions alone.

Is Your Business Fundable in a Recession? What Does it Mean?

Let’s get that fundable meaning out of the way from the very start.

Fundable: of or capable of being funded; deserving of being funded.

Yet what is the fundable meaning in our context?

Is Your Business Fundable in a Recession? The Business Credit Context

Here, the meaning is just a little bit different.

While it’s still capable of being funded, it also indicates – able to be funded by a loan provider or a credit company.

With this fundable definition, we are looking more at what credit issuers and loan providers wish to see. But let’s go back for a moment.

Is Your Business Fundable in a Recession? Why Does It Matter?

You’re a business owner. And like every single other entrepreneur, since the beginning of time, your company needs cash.

There are a few means for companies to get cash. Without entering into the nitty gritty information, the main ways for companies to get money are to:

(1) Sell products or services

(2) Sell their assets such as land, vehicles, tools, or office space in buildings they have

(3) Acquire crowdfunding

(4) Get angel investing or venture capital payments, or

(5) Borrow cash.

For the purposes of our fundable investigation, we are just looking at # 5.

Loan providers and credit providers want to see if your company is a good credit risk. To firms which are fronting your corporation cash, they want to know that you can pay them back.

Fraud Runs Rampant

Complicating matters is the problem of scams. Per a 2009 Experian report, “fraud-related costs for U. S. businesses are more than $50 billion annually. This figure may understate the extent of the problem, as estimates show that up to 30 percent of all bad-debt commercial losses are due to ‘soft’ fraud, which primarily occurs from material misrepresentation on an application. Combined with the fact that business fraud is estimated to be three to 10 times more profitable than consumer fraud, business fraud has become a growing concern for organizations.”

As a result of so much fraud, lenders and credit providers inspect credit applications very thoroughly.

Essentially, they are trying to find all kinds of ways to tell you and your firm no when you come to them for cash. Their fundable meaning includes the component of fitting their requirements for not being scammers. For financial institutions and the like, business legitimacy makes all the difference in the world. No legitimacy, then no funds. It’s that simple.

As a result of their careful checks for fraud, lenders and credit providers are taking into consideration numerous different aspects of your credit or loan application. They are looking at many aspects of your company, as well, and even at facets of you, the owner’s existence.

Your mission is to ease their fears of frauds. And the way in which you do this is by eliminating every factor they can point to, to potentially say no to offering you money.

A Substantial Side Benefit to All This Fundability

There’s another reason fundability matters. Your leads and customers likewise want to feel that your corporation is the real deal. They don’t want to do business with what they view to be a fly by night operation. And could you blame them?

Developing and improving fundability to lenders and credit providers will have the added reward of giving off a reliability vibe to individuals and corporations aiming to buy your goods or services.

Is Your Business Fundable in a Recession? Data Details

Fundability starts with recognizing what lenders and credit issuers are looking for. Then we’ll have a look at exactly how to most effectively accomplish and supply what they want.

Fundability all begins with your industry.

Your Industry Can Make or Break If Your Business is Fundable in a Recession

Some industries are thought to be high risk or restricted. These industries, by definition, are most likely to have a harder time getting funding of any type. How fundable is your business should start with – how fundable is your industry?

Industry Selection High Risk or Restricted

Usually, restricted and high risk industries have some things in common. There may be high risks of injury at work. Or the industry might engage in a great deal of cash transactions. This is true regardless of the safety record of a particular firm, or the majority of its transaction types.

Consider Some High Risk Industries

Per the SIC, the following industries are high risk: travel agencies. The NAICS concurs.

A Look at Some Restricted Industries

Per the SIC, the following are restricted industries: pawn shops. The NAICS agrees.

Industry Aligned on All Records

This is the idea of congruency, and it is going to show up again and again. Business credit reporting bureaus and lenders will examine your firm diligently. Among the major ways they do this is by strictly checking for matching records.

Due to this, if your records do not all match, it will show up as if they are missing. Missing records will trigger a rejection, as a loan provider will assume fraud on its face.

As a result, it is crucial to make sure that every record, everything, is identical.

It goes beyond your industry. It’s also your corporate name, address, phone and fax numbers –everything! These must look the same all over, such as in IRS records; your company’s records with Dun & Bradstreet, Experian, and Equifax; all licenses needed to run your corporation; and incorporation documents.

Copy/paste this information; do not chance it with retyping.

Business Name

You can be innovative when naming your business.

Beyond crafting the perfect unforgettable name which is easy to spell and say, and also evokes your corporation’s mission statement, there’s also the matter of risk. Including a risky business type in your company name will trigger funding denials.

There is nothing misleading, illegal, or underhanded in keeping the name of a high risk or restricted industry out of your business name.

Listed ownership uniform

Congruency counts here, too. Your listed company ownership must be the same anywhere you provide it.

All corresponding pages list uniform business data

It is best practices to maintain a record of every place where your business has a listing.

A Professional Website Can Make a Difference When it Comes to Being Fundable in a Recession

A professional web site is a must. A business needs a professional-looking internet site. And it must have website hosting from a provider like GoDaddy. Don’t use Weebly or Wix. It needs to be your domain, not domain.wix.com. Use Upwork to employ people who can help you get set up. Get a professional logo from Fiverr.

Industry aligned

Consider the more successful competition you have in your market. What do they include? What do they leave out? And what do they highlight?

You do not need to copy another website, and it isn’t in your best interests to do so, anyway. But do not hesitate to crib from some of their better ideas. If those concepts benefit them, then they might help you, as well.

Business owners listed

Just like on the documents of the business, you need to display the owners of your business. 

Customers and potential customers want to know who they’re dealing with.

And do not forget to include your About Us web page on your checklist of locations with company details which must be consistent.

Business name and address uniform

Congruency is a requirement here too. 

Special characters

It’s the exclamation point in Yahoo! or the like. Don’t do this, if you can at all help it.

There are going to be people inputting your business name right into internet browser address bars. By adding special characters, you’ve just made it harder for them to do that.

Industry in name

Is it better to place the name of your industry into your company name, or not?

If your industry isn’t high risk or restricted, then it may be a good idea. Making things clearer for your potential customers and clients is usually beneficial.

But don’t place the name of a high risk or restricted industry in your business name! There is absolutely nothing deceptive or misleading about this.

Available with state

Is your corporate name available in your state? Check your name with your Secretary of State. They could require that a business name be unique.

Searchable

Any web site must be searchable.

Because if you make your customers and prospects go to another web site, they may not return.

A Business Address Can Help Decide If a Business is Fundable in a Recession

A corporate address must be an actual brick and mortar building. It must be a deliverable physical address. This can never be a home address or a PO Box. Do not use UPS mailing addresses. Some lenders will not approve and fund unless this criterion is met.

PO Box PBSA

A PO Box PBSA stands for a PO Box Post Box Street Address. Lenders and credit providers understand that these are really post office boxes. They will see these as being non-legitimate ‘addresses’, just like post office boxes.

Physical or virtual office (CMRA)

Many entrepreneurs, particularly startup owners, don’t have the cash for actual office space. But loan providers check USPS and places like Google Maps to see if you’re using a home address. If you are, you often get an immediate decline. Never use a home address on your application. Even if your business is only you.

Luckily, the good news is, virtual offices are available in all states and many cities.

A virtual address is a fantastic solution. We recommend Alliance Virtual Offices, Regus, and DaVinci.

Same state business is incorporated

Your virtual office, preferably, must be in the same state where your company is incorporated.

Mailing address vs. physical address

In the exact same vein as the caution against a PBSA, you need a real physical address versus a mailing address.

A Business Phone Number Helps Determine If a Business is Fundable in a Recession

Your corporation must have its own phone number. Do not give a personal cell or residential phone as a business telephone number. But VOIP (voice over internet protocol) is fine.

Also, your company telephone number must be toll-free. This is 800 exchange or such.

Uniform number

Again, congruency is an absolute requirement. This includes using the area code anywhere the number is provided.

Mobile, Home, and Business numbers

A cell number or home telephone number as your primary business line could get you flagged as un-established. Your company number must only be used for your corporation. It must not be an additional line for your family to use.

Voicemail content

Your voicemail greeting should, at an absolute minimum, inform the customer who they have reached and when you can return their phone call.

Business 411 Listing

You must list your corporate telephone number on 411. You can do so on ListYourself.net.

Your phone number needs to have a 411 listing for most credit issuers, lenders, vendors, and even insurance companies to approve you. Check your record to see if you’re listed. Make sure your info is accurate.

Business name and phone number uniform

As always, congruency is crucial here.

Fundable in a Recession Credit Suite

Demolish your funding problems with 27 killer ways to get cash for your business. Get money even during the worst of a recession.

Time in Business Can Help Make a Company Fundable in a Recession

The amount of time you have been in business is, of course, an indicator of reliability and as a result fundability to lenders and credit issuers.

Incorporation date

But what is the day when a corporation starts? It’s the day of incorporation. This is one reason why, the quicker you incorporate, the better.

Business license issue date

Does your company have every one of its necessary licenses to operate in your industry and area? When did you get your licenses? A lender or credit provider will not consider your business to genuinely be in business if you’re missing critical licenses. The faster you get licensing, the better.

With no license to work in your industry, your ability to attain fundability is cut off at the knees. The lender or credit provider will feel it’s more important to protect the public than to offer you money.

A Business Bank Account Helps Decide If a Business is Fundable in a Recession

An essential piece of the fundability puzzle is having a separate business bank account. You need a business bank account, to keep funds separate from your personal accounts. Commingling personal and company funds and expenses is a recipe for an audit from the IRS. The simplest way to keep these two universes distinct is to have separate bank accounts.

Bank account open date

The date you open your business bank account is a crucial one in the life of your corporation. The account opening date is the business’s opening date, far as lenders are concerned. A longer history is better.

It’s also the business’s opening day, so far as the business CRAs see it. This is because the business CRAs have seen some firms attempt to do an end-run around time in business requirements by buying shelf corporations.

A shelf corporation is a corporation with value just in its age and nothing else. CRAs see the practice of buying them as deceptive. As a result, entrepreneurs can end up spending hundreds if not thousands of dollars for a shelf corporation, only to see their money squandered when the age of the shelf corporation isn’t considered by the CRAs at all.

Actual business account (not personal)

There are some similarities between personal and business bank accounts. But to open a business bank account, the business owner must submit added documentation. This includes business registration paperwork. It can often (though not always) include proof of having an EIN.

A business bank account lists both the owner and the business. Such accounts may require a certain minimum balance to avoid maintenance fees. Fees in general tend to be higher than those for personal business bank accounts.

Business name, address, and ownership uniform

Congruency is a requirement here, as it is in all other areas.

Checking account history

Financial institutions keep credit scores which help them find out whether to loan your company money. Essentially, these are objective measures of fundability, per the lender. In part, these ratings are based upon the historical actions of you with reference to your company bank account.

A score of Low-5 is usually believed to be the minimum rating for getting financing.

Potentially the easiest way to accomplish and maintain a fantastic bank credit score is to deposit a minimum of $10,000 into your business bank account and maintain it there for as long as three months. In addition to that, make consistent deposits.

These actions will help in three ways. One, you will have kept a superb minimum balance for a minimum of three months. Two, you will most likely not overdraw with such an outstanding balance. And three, you will be at the magic minimum for a Low-5 bank credit rating.

NSFs and Negative Balances

Writing checks with insufficient funds (NSFs), or going into the red are surefire ways to spoil your bank rating.

By maintaining a minimum balance of $10,000 on a consistent basis, you will, generally, make NSFs and negative balances a distant memory.

Business Entity

A business entity defines issues of liability, and it makes a difference when it comes to taxes.

The best business entity for fundability is a corporation.

Corporations are legally distinct from their owners. This holds true even when a business has just one employee or only one owner. Or they are the same person. Whether you pick a C-corporation, an S-corporation, or an LLC is your choice. Speak with a lawyer or an experienced tax specialist to determine which is the best possible choice for you.

Sole proprietorship

A sole proprietorship means the business owner is it when it pertains to liability and tax obligations. No one else is responsible.

DBA

Any full company name must include any recorded DBA filing you use. This is a requirement for records congruency.

But no matter what, if you run a small business as a sole proprietor, the best thing to do is to incorporate. If you have already filed a DBA, you will still have to move onto a corporate business entity. You ought to only consider a DBA as an interim step on the way to incorporation.

Good standing

Check with your Secretary of State to ensure they have all the required info for your company. See to it that you are in good standing with them, and that your entity is active. You must file annual reports and pay a fee every year to remain active.

Foreign filing

A foreign LLC is a limited liability corporation formed in one state but registered in another state. It isn’t an LLC formed outside of the USA. A distinct registration is required because the laws between the states vary.

If your business operates outside of your state, it will strengthen fundability to foreign file.

Registered agent

A corporation will also need to pick a registered agent that they show on the Articles of Incorporation. A registered agent receives service of process and legal and tax papers on behalf of the corporation.

Business name, address, owners, and listed ownership uniform

Congruency is necessary here, as in all other areas. This includes if you were in business prior to incorporating, as generally states will require a firm to use a term like ‘incorporated’ or ‘LLC’ in its name.

Date acquired

If you purchased your company from another person, when was that? It will count towards time in business. The longer, the more fundable your company is.

EIN #

Visit the IRS website and get a free EIN for your business. This is also where you pick a business entity like corporation, LLC, and so on

To open a business bank account, you need an EIN, so get this out of the way first. The IRS has a form for everything, including getting an EIN, the Federal tax ID number. This is form SS-4. When you have filled it out, either mail or fax it to the appropriate office. The form includes this info.

EIN issue date

You must get your EIN ASAP, so you have it for filing tax returns and making bank deposits. Per the IRS, if you do not have an EIN by the time your corporate tax return is due, write ‘Applied For’ and the application date in the space where you’re supposed to add the EIN. Do not put your Social Security Number there.

Being behind in filing your taxes will not do your company any favors regarding fundability.

Business name, address, owners, industry, contact information, and listed ownership uniform

Congruency is a requirement on your EIN application, as in all other areas.

Email

Corporate e-mail addresses must be professional. This means something like admin@yoursite or info@yoursite.

Company domain

Your corporate e-mail must be on the exact same domain as your company. Do not use generic free e-mail services likes Gmail, yahoo, or msn.

Uniform on all records

As anywhere else, congruency is a necessity for email records.

Fundable in a Recession Credit Suite

Demolish your funding problems with 27 killer ways to get cash for your business. Get money even during the worst of a recession.

Business Licenses

A corporation must have all of the licenses essential for running.

These licenses all must be in the perfect, accurate name of the business. And they must have the same corporate address and telephone numbers.

This means not just state licenses, but potentially also city licenses. Check with your Secretary of State’s office.

Business name and listed owners uniform

Congruency is a requirement on your business licenses, as in all other areas.

License obtained when required (not always required)

Your state and industry can have their own licensing requirements, if any. The best place to find the specifics is with the Secretary of State’s office for the state where your business is incorporated. If you do business in more than one state, then check their Secretary of State offices as well.

Business Credit Reports

Fundability commonly depends on corporate credit.

Bureaus

The most significant and best-known business credit reporting agencies (also called CRAs or bureaus) are D&B, Experian, and Equifax.

D&B report

This is the only bureau for credit monitoring strictly concentrated on company credit. It looks into your company’s interactions with suppliers and vendors. Many potential suppliers check the Dun & Bradstreet report on your company prior to offering credit terms. This means it is critical for you to keep the D&B report of your company updated and accurate.

Experian report

Like Dun & Bradstreet and Equifax, Experian also gathers details available in various public records together with info from collection agencies, credit card companies and various other data sources.

Equifax report

This bureau likewise gathers all trade credit information and information from various public records to examine your company’s creditworthiness. However, their report depends heavily on how your corporation interacts with various banks as well as different traditional lenders like credit card providers.

Business Data Agencies

These businesses collect data and supply it to the business CRAs.

CreditSafe Helps Determine If Your Business is Fundable in a Recession

CreditSafe offers business and consumer reports. They also offer monitoring, collection services, and financial statements.

CreditSafe also provides alternative credit, where they base some of their scoring on utility and rent payments. These payments are typically not considered by other CRAs unless they’re late. CreditSafe reports these payments whether positive or negative.

Utility payments on your CreditSafe report can include power, cable, internet, and phone. Other third-party payments like Credit Suite, CRM, and software can be included.

LexisNexis Report

LexisNexis is a source where a number of the lenders denying funding applications get their information from. They provide info regarding likelihood to pay, or not.

Lenders compare LexisNexis information to what you put on your loan application. If the application and LexisNexis do not match, then loan providers will deny you a loan. They will see the variance as fraud.

SBFE

The SBFE gathers data on small businesses from its members, which are lending institutions. Lenders use this info to make credit decisions.

FICO SBSS

FICO uses its SBSS (Small Business Scoring Service) Score to combine consumer bureau, monetary, application, and business bureau information. FICO then validates their SBSS models for deals like Line of credit transactions, term loans, and commercial card obligations up to $1 million. The idea is to assess just how your small business pays off all sorts of loans.

Business credit providers and the SBA use the FICO SBSS score as a tool to decide whether they ought to authorize a loan to your company.

Identification Numbers

The CRAs use identification numbers to designate your corporation.

BIN # (Business Identification Number)

Experian’s BizSource assigns a BIN.

D-U-N-S #

Begin at the D&B website and get a free D-U-N-S number. If there is no D-U-N-S number, then there is no record and no PAYDEX score. Your D-U-N-S + 3 payment experiences gets you a PAYDEX score.

Business Credit History is Vital for Being Fundable in a Recession

Your business credit history is the single most important driver of your business credit scores. In turn, this influences fundability profoundly.

Late repayments will impact your business credit score for years. If you pay your corporate financial obligations off, as rapidly as possible and as completely as possible, you can make a very real difference in your credit scores. No other aspect of business management more directly impacts your business credit scores.

Make certain to pay on schedule and you will directly and positively impact fundability.

UCC Filings

If the business owner has poor personal credit, lenders will typically secure a UCC blanket lien if they give your business a loan.

A UCC blanket lien is a note which goes on your credit report. It states that the creditor has an interest in all your business’s assets till you pay off the loan in full. Hence, there may be dire consequences if you default.

These UCC filings are a matter of public record. Lenders and credit providers take them into consideration when determining if your business is fundable.

Judgments, Liens, and Bankruptcies

These are all a matter of public record, and they can all negatively impact fundability.

In addition to UCC blanket liens are any other kinds of liens as against your business assets. A lien is a credit provider’s right to retain possession of property belonging to till the debt owned by that person or company is discharged.

A lien isn’t quite the same thing as collateral. Rather, it’s the property which is subject to the lien is the collateral.

Total number of trade accounts and highest credit limit

These come from credit issuers which give you starter credit when you have none. Terms are frequently Net 30, versus revolving.

The more trade accounts, the better. In general, at least five to eight are necessary before moving onto credit cards which are harder to get. But pay attention to your highest credit limit.

Your highest credit limit is an important figure for credit issuers and lenders. For example, unsecured financing can result in a loan of 5 – 8 times the amount of your highest revolving credit limit account. So, by definition, the higher your highest credit limit, the more you can get from this form of financing.

In addition, some credit issuers want to see a particular high credit limit before they issue credit to your business. In general, a few high credit limit accounts do more to enhance business fundability than a large number of very low credit limit accounts.

Age of trade accounts

How long have your trade accounts been open? This should correlate more or less directly with your time in business. By getting trade credit ASAP, your trade accounts are as aged as they can be.

Don’t buy business tradelines, to artificially inflate the age of your trade account. The FBI has found that the trade line company can be a fake and the primary card holder can be a stolen identity in these kinds of scams. Business CRAs are well aware of these scams. If you or your business are caught, you will be blacklisted by CRAs like D&B and your fundability will likely never recover.

Financial data

Lenders and credit providers want to see your business’s financial data. Without this info, they will wonder if they can trust your statements about your business’s financial solvency. Increase fundability by providing this information when requested.

Open accounts

Opening and responsibly using company credit accounts can help you boost your available credit and enhance your credit rating. The key is to use your credit. Simply opening a lot of accounts and never using them is not going to do anywhere near as much to improve fundability.

Closed accounts

Closing accounts has a direct effect on overall credit history. If a card is closed and is in good standing, it will fall off a credit report eventually. And as soon as it’s gone, the history which went along with it is gone, too. A card in good standing can be closed by the card owner or by the credit provider if the card owner hasn’t been using the credit. This is different from a card closed in poor standing, where that information stays on your credit report for longer.

By closing accounts, you are tanking the average age of your accounts. It’s a part of fundability over which you have control. Simply use your credit and pay it back without delay. This way, your providers will not feel the need to close accounts for non-use.

Business Information to Make Your Business More Fundable in a Recession

The most crucial issue with your company info is to be absolutely certain it is consistent from document to document.

Business name and address, listed ownership, and contact information uniform

Congruency is a requirement in your company CRA records, as in all other areas.

Financial Statements

Many credit providers and lenders not surprisingly want to see your company’s financial statements.

Business Financials

Corporate financials include if your business is making a profit, as well as your financial estimates for the coming quarters.

Business tax returns

Some alternative lenders now offer credit lines for $50 – 150,000. They will typically only want tax returns versus all income documentation. For over $100,000, you must provide a P&L and a balance sheet.

The approval amount is commonly 10% of yearly sales per company tax returns.

Business financial statements (company/accountant prepared or audited)

Standard corporate financial statements include your income statement, a statement of retained earnings (AKA the statement of owners’ equity), company balance sheet, and a statement of cash flows.

It will considerably and favorably affect your fundability if you have them prepared or at least audited by an accountant or an accounting firm.

# of years tax returns filed

How long has your business been operating? And how many years has it been filing tax returns? Those numbers must be the same, even for years your company loses money.

Reported income and expenses

What is your company’s reported income? Do your reported expenses surpass your reported income? Are they commensurate with those anticipated from a business of your size, age, and industry?

Taxes up to date

Are your corporation’s taxes up to date? If payments to the IRS are slow and late, then lenders and credit providers will think your payments to them will follow the very same pattern. 

Recession Fundability Credit Suite

Demolish your funding problems with 27 killer ways to get cash for your business. Get money even during the worst of a recession.

Personal Financials Can Decide If a Business is Fundable in a Recession

In particular for newer corporations, credit issuers and lenders will want to see your personal financials.

Personal financial statements

Can your personal financials be located? Do they show responsible financial stewardship? 

Personal tax returns and how many tax returns can be offered

Are your personal tax returns in order? Can you put your hands on all or a minimum of the majority of your tax returns and supply them if requested? Do you file on time? If you need to pay, do you pay on time? If the answer to any one of these questions is no, then fundability is damaged.

Reported income and expenses

Are they proportionate with the kind of income and expenses anticipated from the owner of a corporation of your size, age, and industry? 

Debt to income

This ratio is all of your monthly debt payments, divided by gross monthly income. This number is how lenders and credit providers measure your ability to pay back whatever you borrow. It is a vital part of the answer to their question – is your business fundable in a recession?

Child support and Criminal record Both Affect If a Business is Fundable in a Recession

Both affect fundability. Are you up to date on child support payments if you do not live with one or more of your minor children? Do you have a criminal record? 

Bureaus and How They Help Determine If Your Business is Fundable in a Recession

Just like there are business credit reporting agencies, there are CRAs for personal credit.

Experian and Equifax

In addition to reporting on business credit, Experian and Equifax also report on personal credit.

TransUnion

TransUnion only reports on personal credit. A TransUnion credit report can include your personal mortgage account, even if you completely paid your mortgage off. Your TransUnion report will also show any public records about you, such as judgments against you.

Data Agencies and How They Determine If Your Business is Fundable in a Recession

There are companies which collect data and provide it to the personal credit reporting agencies.

ChexSystems

Some banks and other credit issuers use ChexSystems to get more information on your personal credit habits. They also report on insufficient funds, closed accounts, and overdrafts.

LexisNexis

Lenders use LexisNexis information to cross-check loan applications. They want to see if their loan criteria are being met. They want to determine if what you claim on your application jibes with the records. And they want to know if it’s likely your business will fail.

FICO

Your FICO score comes from your payment history, amounts of owed, length of credit history, credit mix, and new credit. Together, the first three elements comprise over 3/4 of your FICO score. Responsible financial management, over time, will enhance fundability the most effectively.

Personal Credit History

Much like your business credit history matters for calculating fundability, so does personal credit history.

Accounts over limit

If the number of accounts over limit is more than zero, it can tank your fundability.

Authorized users

Are the authorized users on your accounts strangers you’re getting to pay you to piggyback on your credit? This is just barely this side of legal and often a prelude to fraud. Most credit issuers and lenders will see it as proof of intent to commit bank fraud.

Short sales

In a short sale, you try to sell your home for less than you owe. But this can only happen if the lender agrees. If the house sells, lender keeps the proceeds. Not all lenders agree to a short sale. Often, homeowners must be 90 or more days late for a lender to so much as consider the idea.

Some lenders may not forgive the unpaid balance on the mortgage. Some state laws let lenders seek deficiency judgments forcing you to repay the difference between the sale price and the balance due on the mortgage.

Lenders report a short sale to TransUnion, Experian, and Equifax as a charge off, settlement, deed-in-lieu of foreclosure, or loan settled for less than the amount due. How a lender reports the short sale can significantly impact the damage to your credit score.

Any late mortgage payments made before sale will further undermine your score. If lender gets a deficiency judgment to collect the mortgage balance, that also will damage your score, as will the amount of the deficiency.

A short sale will drop a personal credit score by up to 100-150 points. The higher your credit score to start, the more it will plummet.

Short sales can stay on your credit report for as long as seven years. But it isn’t as bad as a foreclosure or a bankruptcy.

Settled debt

Settled debt is a plus for fundability. It’s a huge part of the answer to the question of whether your business is fundable in a recession.

Foreclosures and late payments

Just like a bankruptcy, foreclosures negatively impact your fundability. And the larger and later your late payments are, and the more of them there are, the more they harm fundability.

Opened accounts

With fewer than five, your file may be seen as “thin” and it will negatively impact your fundability.

Financing facilities reported and history length

In general, major retailers and banks on a report correlate with a longer and more favorable personal credit history. But a shorter credit history is generally not seen as favorably as a longer one.

Inquiries

More than two recent inquiries will be seen as proof of credit shopping.

Utilization per credit card/line

Credit Utilization Rate is credit in use, divided by total available credit. Keep this ratio at about 30% or less. Experian checks utilization rate both overall and per credit card.

Bankruptcy

This is a court proceeding where a judge and a court trustee check your assets and liabilities. Personal bankruptcy tends to be conflated with a lack of personal financial responsibility.

Will an explanation to a credit provider or lender help with fundability? It’s worth the effort.

Application Process

Even the process of applying can have an impact on your fundability.

Application Submission

How are you submitting your application? What does your lender or credit provider prefer?

Timing

Your most recent three months’ worth of bank account management loom large. This is due to a number which banks keep but don’t publicize, the bank rating.

A bank rating measures the average minimum balance as kept in a business bank account over a three-month period. Therefore a $10,000 balance ranks as a Low-5, a $5,000 balance rates as a Mid-4, etc.

A small business’s chief goal ought to always be to keep a minimum Low-5 bank score (or, an average $10,000 balance) for at least three months. Without a minimum of a Low-5 score, most banks assume the business has little to no ability to pay off a loan or a business line of credit.

Lender negotiations and online, paper or in personal application

In particular, an application presented in person allows for a dialogue and negotiations. This is seen as the most serious and generally the most fundable. In person, a lender can directly assess the answer to their inquiry: how fundable is your business?

Lending product selected

Are you trying for a very large loan the first time around? You probably won’t get it. By proving your financial responsibility, lenders will be more likely to loan to you, and to loan you more.

Lender

Many lending institutions prefer working with certain industries. If the bank is more comfortable with your industry, then it will help your fundability cause.

Business ownership, name, and address verifiable

Ownership documents will prove your business ownership, name, and address and bolster your fundability.

Is Your Business Fundable in a Recession? On Balance

Keep all records consistent to your business can be fundable in a recession. Set up your business legitimately, with a domain, phone numbers, an address, and more. Get all ID numbers and register with the IRS. Set up your business bank account for fundability. Keep all business financials organized and have them prepared by a competent professional. Get your personal credit ‘house’ in order.

Being fundable means your business can get financing from a credit provider or lender. So, is your business fundable in a recession?

The post Being Fundable in a Recession appeared first on Credit Suite.

Real Corporate Credit Report Review

Have you ever wondered what exactly is on your corporate credit report?  For instance, what is it telling lenders about your business? How are lenders using the information in their decision-making process?  Are they simply taking the information at face value? Do they have their own formulas and algorithms that they apply? Your corporate credit … Continue reading Real Corporate Credit Report Review

7 Google Analytics Reports That Show How Your Blog is Really Performing

When you log into Google Analytics, what do you look at?

Chances are you see something like the image above that shows you how many people are currently on your blog.

Well, that was easy to guess because that’s the report Google Analytics gives you once you log in. 😉

But which reports do you look at on a regular basis?

I bet you look at two main reports…

The “Audience Overview” report and the “Acquisition Overview” report.

audience overview

Sure, every once in a while, you may dive into your top pages or the specific organic keywords that drive your traffic. But even if you do that, what are you actually doing with the data?

Nothing, right?

Don’t beat yourself up over it because most content marketers just look at reports and numbers and do little to nothing with the data.

If you want to figure out how to grow your blog and, more importantly, your revenue from your blog, there are 7 reports that you need to start looking at on a regular basis.

Here they are and here is how you use them…

Report #1: Cohort Analysis

What do you think is easier to accomplish… get new visitors to your blog or getting your visitors to come back?

It’s easier to get people to come back to your blog, yet everyone focuses on new visitors.

I bet less than 99% of your blog readers turn into customers or revenue, so why not focus on getting those people back and eventually converting them?

Before we get into how to get people back to your blog, let’s look at how many people are returning to your blog.

Within the Google Analytics navigation, click on “Audience” and then “Cohort Analysis”.

Once you land on that report, you’ll see a graph that looks similar to this:

cohort graph

Under the “Cohort Size” drop-down menu, select “by week”. Under “Date Range”, select “Last 12 weeks”.

Once the data loads, you’ll see a table that looks something like this:

cohort table

What this table shows is the percentage of your visitors that come back each week.

On the very left it will always show 100%. Then in the columns to the right, you’ll see week 1, week 2, week 3, etc.

This shows the percentage of people who come back to your blog each and every week after their first visit.

For example, if this week you had 100 people visit your blog and in the week 1 column, it shows 17%. That means of the initial 100 people, 17 came back. Under week 2 if you see 8%, that means of the initial 100 people, 8 people came back in week 2.

Naturally, this number will keep getting smaller, but the goal is to get people back as often as possible. That increases trust, social shares, potential people linking to you, and it even increases the odds that the visitor will convert into a customer.

number of visits

The average blog reader needs to come back 3.15 times before they turn into a customer. That means that you need to retain readers.

Just think of it this way: If you get thousands of new people to your blog each and every single day but none of them ever come back, what do you think is going to happen to your sales?

Chances are, not much.

You need to look at your Cohort Report and continually try to improve the numbers and get people coming back.

So the real question is, how do you get people to come back?

There are 2 simple ways you can do this:

  1. Start collecting emails – through free tools like Hello Bar, you can turn your blog readers into email subscribers. Then as you publish more content, you can send an email blast and get people back to your blog.
  2. Push notifications – by using tools like Subscribers, people can subscribe to your blog through their browser. Then every time you release a new blog post, you can send out a push and people will come back to your blog.

These 2 strategies are simple and they work. Just look at how many people I continually get back to my blog through emails and push notifications.

repeat visits

Report #2: Benchmarking

Ever wonder how you are doing compared to your competition?

Sure, you can use tools like Ubersuggest, type in your competitors URL, and see all of the search terms they are generating traffic from.

ubersuggest neil patel

But what if you want more? Such as knowing what percentage of traffic your competitors are getting from each channel. What’s your bounce rate, average session duration, or even pageviews per channel?

bench marketing

Within Google Analytics navigation, click on “Audiences” then “Benchmarking” then “Channels”.

Once you do that, you’ll see a report that looks like the one above.

Although you won’t have specific data on a competing URL, Google Analytics will show you how you stack up to everyone else within your industry.

I love this report because it shows you where to focus your time.

If all of your competitors get way more social traffic or email traffic, it means that’s probably the lowest hanging fruit for you to go after.

On the flipside, if you have 10 times more search traffic than your competition, you’ll want to focus your efforts on where you are losing as that is what’ll probably drive your biggest gains.

The other reason you’ll want to look at the Benchmarking Report is that marketers tend to focus their efforts on channels that drive the most financial gain.

So, if all of your competition is generating the majority of their traffic from a specific channel, you can bet that channel is probably responsible for a good portion of their revenue, which means you should focus on it too.

Report #3: Location, location, location

Have you noticed that my blog is available in a handful of languages?

languages

Well, there is a reason for that.

I continually look at the location report. To get to it, click on “Audience” then “Geo” and then “Location”.

location

This report will tell you where the biggest growth opportunities are for your blog.

Now with your blog, you’ll naturally see the most popular countries being the ones where their primary language is the one you use on your blog.

For example, if you write in English, then countries like the United Kingdom and the United States will be some of your top countries.

What I want you to do with this report is look at the countries that are growing in popularity but the majority of their population speak a different language than what you are blogging on.

For me, Brazil was one of those countries. Eventually, I translated my content into Portuguese and now Brazil is the second most popular region where I get traffic from.

This strategy has helped me get from 1 million visitors a month to over 4 million. If you want step-by-step instructions on how to expand your blog content internationally, follow this guide.

Report #4: Assisted conversions

Have you heard marketers talk about how blog readers don’t convert into customers?

It’s actually the opposite.

conversions

Those visitors may not directly convert into a customer, but over time they will.

But hey, if you have a boss or you are spending your own money on content marketing, you’re not going to trust some stats and charts that you can read around the web. Especially if they only talk about long-term returns when you are spending money today.

You want hard facts. In other words, if you can’t experience it yourself, you won’t believe it.

That’s why I love the Assisted Conversions Report in Google Analytics.

In the navigation bar click on “Conversions” then “Multi-Channel Funnels” and then “Assisted Conversions”.

It’ll load up a report that looks like this:

assisted conversion

This report shows you all of the channels that help drive conversions. They weren’t the final channel in which someone came from but they did visit your blog from one of these channels.

In other words, if they didn’t visit or even find your blog from one of these sources, they may not have converted at all.

Now when your boss asks you if content marketing is worth it, you can show the Assisted Conversions Report to show how much revenue your blog helps drive.

The other beautiful part about this report is that it tells you where to focus your marketing efforts. You want to focus your efforts on all channels that drive conversions, both first and last touch.

Report #5: Users flow

What’s the number one action you want your blog readers to take?

I learned this concept from Facebook. One of the ways they grew so fast is they figured out the most important action that they want people to take and then they focused most of their efforts on that.

For you, it could be someone buying a product.

For me, it’s collecting a lead and that starts with a URL.

But I found that people interact with my blog differently based on the country they are coming from.

In other words, if I show the same page to a United States visitor and from someone in India or even the United Kingdom, they interact differently.

How did I figure that out?

I ran some heatmap tests, but, beyond that, I used the Users Flow Report in Google Analytics.

users flow

In your navigation click on “Audience” and then “Users Flow”.

Within the report, it will break down how people from each country interact with your blog and the flow they take.

I then used it to adjust certain pages on my blog. For example, here is the homepage that people in the United States see:

us home page

And here is the homepage that people from the United Kingdom see:

uk home page

The United Kingdom homepage is much shorter and doesn’t contain as much content and that’s helped me improve my conversions there.

And of course, in the United States, my audience prefers something else, hence the homepages are different.

The Users Flow Report is a great way to see how you should adjust your site based on each geographical region.

Report #6: Device overlap

Blog content can be read anywhere and on any device. From desktop devices to tablets to even mobile phones.

The way you know you have a loyal audience isn’t just by seeing how many of your readers continually come back, but how often are they reading your blog from multiple devices.

For example, you ideally want people to read your blog from their iPhone and laptop.

The more ways you can get people to consume your content, the stronger brand loyalty you’ll build, which will increase conversion.

Within the navigation, click on “Audience” then “Cross Device” and then “Device Overlap”.

device overlap

I’m in the B2B sector so my mobile traffic isn’t as high as most industries but it is climbing over time.

And what I’ve been doing is continually improving my mobile load times as well as my mobile experience to improve my adoption rates.

I’m also working on a mobile app.

By doing all of these things, people can consume content from NeilPatel.com anywhere, which builds stickiness, brand loyalty, and then causes more assisted conversions.

A good rule of thumb is if you can get the overlap to be over 6%, you’ll have a very sticky audience that is much easier to convert.

That’s at least what I can see with all of the Google Analytics accounts I have access to.

Report #7: User Explorer

To really understand what makes your blog readers tick, you need to get inside their mind and figure out what their goals are and how you can help them achieve each of those goals.

A great way to do this is through the User Explorer Report.

Click on “Audience” and then “User Explorer”. You’ll see a screen that looks like this:

user explorer

This shows you every user who visits your site and what they did. You can click on a client id to drill down and see what actions each user performed on your blog.

user explorer

From there, you can click on a time to see exactly what they did each time they visited:

user explorer

What I like to do with this report is to see how the most popular users engage with my blog. What are they reading? What pages are they spending the majority of their time on? What makes them continually come back? How did they first learn about my blog?

By comparing the most popular blog readers with the least popular, I am typically able to find patterns. For example, my most loyal blog readers typically find my site through organic traffic and then subscribe to my email list.

Then they keep coming back, but the key is to get them to opt into my email list.

That’s why I am so aggressive with my email captures. I know some people don’t like it, but I’ve found it to work well.

So I focus a lot of my efforts on building up my organic traffic over referral traffic and then collecting emails.

Look at the patterns that get your most popular users to keep coming back and then adjust your blog flow so that you can create that pattern more often.

Conclusion

Yes, you should look at your visitor count. But staring at that number doesn’t do much.

The 7 reports I describe above, on the other hand, will help you boost your brand loyalty, your repeat visits, and your revenue.

I know it can be overwhelming, so that’s why I tried to keep it to just 7 reports. And if you can continually improve your numbers in each of those reports, your blog will continually grow and eventually thrive.

So what Google Analytics reports do you look at on a regular basis?

The post 7 Google Analytics Reports That Show How Your Blog is Really Performing appeared first on Neil Patel.