He surpassed Fred Couples and Gary Player after tying them last year. It should be noted that Woods did not play the event in 2014, 2016, 2017 or 2021, and he withdrew midway through the third round last year. Nonetheless, when he plays, it’s essentially a guarantee he’ll see action Saturday.
Woods’ streak was on the line Friday after his morning didn’t get off to a hot start. His first round was suspended due to darkness. So, he began his Friday on the 14th hole at around 8 a.m. after finishing play roughly 12 hours prior. He also bogeyed 18 to finish at 1-over 73.
He had a roller coaster of a front nine in his second round, recording three birdies and three bogeys within a six-hole span. He went bogey-birdie on 14 and 15, and it resulted in an even 72 overall.
The streak began in the magical 1997 tournament, which he won by 12 strokes, still a record. His 18-under was also a record for the lowest winning score until 2020, and he became the youngest to ever win a green jacket.
The last, and only, time Woods did not make the cut was 1996. He made it as a low amateur the year prior.
Entering this tournament, the next closest active streak had been Adam Scott’s at 14 straight, but his 6-over forced him to miss the cut for the first time since 2009. Hideki Matsuyama (nine straight) is right on the cut line of 4-over.
To give Woods’ streak even more perspective, Jordan Spieth, Dustin Johnson, Rickie Fowler and Viktor Hovland will likely miss the cut this year.
Justin Thomas and Matt Fitzpatrick both extended their streaks to nine Friday. So, it will be a while until someone breaks it.
The most cuts ever made at Augusta is 37, by Jack Nicklaus. Woods’ 25 are tied for the seventh most in history.
“It’s just an amazing aura that Augusta National has, and I’m lucky to have come here since I was 19,” Woods said after his round.
It’s going to take some manpower to get a sixth green jacket. He’s tied for 24th and eight shots back, but it’s not impossible.
“I’m still right there in the ball game,” he said, “with a good chance going into the weekend.”
Cedar Labs | Security / DevOps Lead Engineer | Minneapolis, MN | Education
This position is fully remote, but local Minneapolis, MN area candidates are strongly preferred. Additionally, candidates willing to spend 1-2 months onboarding in person are also strongly preferred.
Are you a security/devops professional looking to make an impact in K12 education? Come make an immediate impact on education software that supports over 3 million students worldwide. Cedar Labs is hiring a devops engineer with a passion for security compliance. We are looking for an experienced professional to lead our AWS implementation and SOC 2 compliance process. The devops/security compliance engineer will also work with QA to coordinate access and deployments across the entire surface area of our AWS implementation. We have multiple AWS accounts for a variety of education clients, both in the U.S. and Australia. Excited? Please send your resumes our way! Email resume / cover letter to careers@cedarlabs.com. Our preference is for candidates with at least 3 years hands-on experience in a DevOps/SOC 2 compliance role, using AWS. We are an equal opportunity employer. We look forward to hearing from you!
You can think of Retool as something like Visual Basic, but in the cloud. The idea is that there are lots of internal applications that businesses need, and today, build from scratch (probably via React). But while React is great for many things (our landing page is built in React, our product is built in React, etc.), it’s possible that it might be overkill for building a simple form that POSTs data back to your API. (Who _wants_ to worry about debouncing the submit button, handling errors from the backend, and authenticating and authorizing the users?)
The network at Retool is also fairly strong — our lead investors in the Series B and C were Sequoia, along with Elad Gil, Nat Friedman, as well as John and Patrick Collison. Other investors include the founders of Github, Gusto, Segment, PagerDuty, Plaid, etc.
This year, while other companies are downsizing, we’re doubling down. (Literally.) We’re attempting to double our engineering, product, and design orgs this year. We think the opportunity to invent the future of programming is enormous, and we’re looking for more hackers to join our team.
We think that AI is going to change the way people build software. We think that there is tremendous potential in building interfaces that help humans and AI collaborate together to build software. We want to build a world where humans can quickly assemble full applications by just providing high level directions to AI.
We believe we’re set up especially well to do just that – we have all the building blocks for creating software (frontends, backend compute, data storage) as well as a live interactive builder environment. Why entangle yourself with messy things like Webpack, Docker, and Kubernetes when you can directly manipulate a live app, running right in front of you?
We also think that the world, as a whole, is under-utilizing AI. Businesses are broadly interested in generative AI and LLMs, but don’t know how yet to leverage and use them. It should be simple for businesses to quickly set up flows to have AI automatically triage bug reports, summarize customer feedback, and enrich datasets.
We’ve shared a sneak peak of what we think some of this could look like (https://retool.com/blog/gpt4-in-retool/), and there’s a bunch more coming up that we’re really excited to talk about soon.
If you’re interested in working with AIs and LLMs to change the way companies build software, we’d love to hear from you. We’ve made multiple hires from HN in the past, so we’re posting here. But if you know any friends who are interested, feel free to tell them to reach out as well.
Please email us at snir AT retool with “HN” in the subject line.
Have you been racking your brain trying to gain better visibility on Google?
Chances are you’ve probably heard the term ‘search intent’ or keyword intent, or user intent, as some call it, while figuring out your basic SEO strategy.
Whatever your preferred term, it all comes down to the same thing: when a person conducts a search online, they have a main purpose in mind. For example, they might be thinking about buying a new car, and they’re researching car models.
Alternatively, they may be looking for a local service, like a dentist or hairdresser. Or perhaps they’re just in the mood for fast food and want to buy a burger and fries.
You can often see search intent queries when you look online. Here’s an example: If I search for ‘pizza in Atlanta, Georgia,’ I get a list of local stores. If I was to pick a specific neighborhood in the city, I would get an even more specific set of stores.
However, Google then goes a step further.
It knows I’m hungry for pizza and in a buying mood, and it autogenerates alternative terms for me. In short, the search engine understands my search intent and offers me suggestions to meet my needs.
When you create content, you need to do the same: understand what the searcher wants through the keywords and terms they use, and develop content, offers, and lead magnets to match their demands.
The Basics of Search Intent
You should have a clear idea of search intent by now, and why it’s important you understand what your buyer is looking for.
Just so you get an even better picture of the difference between search intent and regular keywords, this image illustrates it well:
See? If you were in the gardening niche, you could write any number of articles around those search terms or offer a lead magnet detailing the best indoor plants.
There are numerous advantages to going beyond just keywords and aiming to understand the searcher’s intent.
As you see from my example in the intro, search intent has the potential to put your website in front of the searcher, increasing your chances of a click-through, a conversion, and, ultimately, perhaps a loyal customer. Then there are other benefits, like:
You can improve your website’s search engine ranking: Search engines like Google use algorithms to rank websites based on how well they match the searcher’s intent. If you can create content that better meets people’s wants and needs, it’s likely to rank higher in the search results.
You can better target your audience. Create relevant content to attract and potentially convert leads into customers and develop marketing strategies that are more effective.
Search intent gives a better user experience: Give your prospect what they want, and they’re more likely to view you as an authority and keep coming back. With search intent, you can create more relevant content for your audience.
Types of Search Intent
Here’s an important stat for you: 99 percent of search queries fall under the four main types of search intent.
This is when search intent involves something specific and the user already knows the brand or website name. Everyone reading is likely familiar with navigational intent, and you’ve probably used it yourself before.
To satisfy this intent, users typically enter relevant keywords into a search engine, like ‘Adobe login’ ‘Adobe tutorial;’ or ‘Adobe subscription.’
By using relevant keywords, searchers ensure that they get the most accurate and useful results for their query.
Informational Intent
This type of search is what drives people to your website when they’re looking for information.
Informational intent is when someone is looking for information on a certain topic. They might not know what exactly they’re looking for, but they use keywords to guide their search; for example, you’d type something like ‘How to fix a flat tire.’
Usually, people search with this kind of intent when they’re at the beginning stage of the buying journey. For example, they may be starting a new home improvement project or researching a potential purchase.
Knowing how to target this type of search intent helps you improve your website’s ranking and bring in more traffic. Below are some tips to enable you to do just that.
Ensure your website is well-organized and easy to navigate. People who search for information want to find it quickly and easily.
Use keywords that are relevant to your topic to help with visibility and ranking. Help ensure that your site appears high on the search results pages.
Answer the questions people commonly ask online; use Google’s ‘People Also Ask’ feature as a starting point.
Finally, provide valuable content that meets the needs of your audience. Informational searchers are looking for accurate, reliable information, so make sure your website delivers!
Transactional Intent
Transactional intent means a person is online looking to actively buy a product or service.
Typically, they have a specific item in mind, and they may also be searching for the best deal. For example, they could be considering signing up for a subscription service or looking for a car part.
These types of searchers may be looking for further information, so they might use terms such as ‘review’ or product reviews, or they might search for listicle-style ‘top ten’ articles or comparison pieces to help inform their decision.
Commercial Intent
Commercial intent is when someone is looking to learn more about a company or product before making a purchasing decision. Again, you can determine this by the keywords they use. For example, if someone searches for ‘ buy pizza near me,’ you know they’re in a buying/commercial mood.
They might also use words like ‘buy,’ ‘purchase,’ ‘deal’ and ‘discount.’ in their searches.
Of course, there are also hybrid queries that contain a combination of intentions, such as commercial and informational.
Why Is Search Intent Important For SEO?
Times have changed.
Online visibility used to be all about keywords, and this often led to keyword stuffing, where site owners would overuse keywords to try and manipulate the search engines in their favor. Unfortunately, this often led to low-quality content dominating the SERPs, and these types of articles gave limited value to readers.
Then search got intelligent, which meant understanding search intent became a fundamental part of SEO. What are people looking for when they type a query into a search engine? Answer that question, and you can better optimize your content and website to match those needs.
That’s not to say keywords are no longer important, but you can’t afford to overlook your potential customers’ wants and needs. Integrating search intent into your content is how you can achieve that.
To further understand the role of search intent in SEO, you need to look no further than an extensive case study involving top SEO professionals, like James Dooley, Viola Eve, and Matthew Woodward.
These experts discussed search intent analysis, its importance, Google’s ever-changing algorithms, and the data surrounding these topics.
All the experts featured in the case study believe that search intent is ‘the foundation of content optimization’, equaling backlinks, technical SEO, and content when it comes to the search engines’ page evaluation process.
The case study concluded:
Search intent is a ‘critical ranking factor,’ and the top SEOs create their strategies around it.
Robbie Richards, the founder of Robbierichards.com, asserts that ‘Intent is the most important factorwhen it comes to prioritizing, and accurately qualifying your keyword opportunities.’
Without search intent, your content isn’t pulling its weight. Or, as Viola Eve puts it, ‘Google’s job is to return the most relevant answer to a search query. If you understand what Google deems relevant, you can create a more targeted content briefing and SEO strategy and increase your chances of success dramatically.’
Finally, for this section, if you’re not using search intent yet, now might be a good time to do so.
With developments like artificial intelligence (AI), search is becoming increasingly sophisticated. For example, in a recent post, Google discussed Multitask Unified Model (MUM), and its potential for transforming search as we know it.
To save blinding you with science (or technology), here’s a simplified definition of MUM and how it assists search intent:
MUM is a search intent modeling technique that allows you to identify and group related search queries together.
This technique can help you understand what users are trying to accomplish when they search on your site. You can then use this information to improve your site’s search engine results pages (SERPs), create better content, and target ads more effectively.
In other words, MUM can understand the complexities of consumers’ needs, meaning searchers can complete tasks and get questions answered in fewer steps.
How do you determine your audience’s search intent? It can be a difficult task, but it’s important to get it right if you want to create content that’s effective in attracting and engaging your audience. Here are a few tips for learning your audience’s search intent:
1. Do some research into what keywords and phrases your target audience is using to find information online. Tools like Ubersuggest, Google Keyword Planner, and Google Trends can help you identify popular keywords and phrases related to your topic.
2. Pay attention to the types of questions your audience is asking on social media and online forums. This can give you some clues about the types of information they’re looking for.
3. Take a look at the SERPs and see what’s ranking high in Google for the keywords and phrases you’re targeting. Use the results to determine: The keywords they’re using in their search engines. Ensure you understand:
The type of content they’re looking for (informational, etc.)
The intent behind their search
Their location and demographics
4. Use Google’s People Also ask feature. For example, if I type in ‘low carb diet,’ I get this:
5. Use Google’s Autosuggest capabilities. For instance, if I start to enter ‘new car,’ I get
‘New car deals’
‘New cars 2022’
‘New car low price’
6. Another way to analyze search intent is to use Google’s related searches feature. This tool appears at the bottom of the search results page and shows you a list of other keywords that people are searching for.
7. Implementing a site search bar and functionality on your site. You can track this via GA. Using what your users are searching for on your website makes it easier for you to narrow down their search intent.
Putting Search Intent Into Action For Your Content
As you can see from the examples in the above section, it’s pretty easy to write content around people’s search intent. Here’s how you can start putting search intent into action:
Use keyword research to determine which keywords and modifiers your target audience is using to find information related to your topic. Once you know which keywords and phrases to target, you can add them throughout your content, in the title, in the body, and in the keywords section of your website.
Create your website copy and content around your ideal customer’s search intent. For example, let’s consider ‘What can I eat on a low-carb diet?’ there is plenty of content you could create around the phrase.
Ensure your CTA’s match your prospect’s search intent and their customer journey stage. For example, if you wanted to target searchers who want information about a low-carb diet, you’d write a series of articles around the topic and then invite people to sign up for a cheat sheet or eBook. Then when a lead signs up for the cheat sheet, you can start nurturing them through informational emails, etc., about the low-carb products you sell.
Now, let’s move on to content optimization.
Optimizing Content For Search Intent
The above section should give you some ideas for optimizing content, but there’s always more you can do.
First, use a tool. For example, Cognitive SEO has created a tool that lets you write keyword-optimized content around informational searches.
Then, add keywords to match the search intent.
For instance, to further optimize your site for navigational intent, you could include a relevant keyword to your title tags and meta descriptions, format your text properly and use images and videos that help illustrate your points.
With informational intent, you could offer freebies like a lead magnet and write engaging, informative content to persuade readers to take action. Additionally, you could use call-to-action buttons and other elements that encourage visitors to interact with your content.
For transactional intent, where your searcher is ready to buy, you need a frictionless landing page with a simple CTA like this example from Muzzle:
Another way to optimize for transactional search is by using structured data markup. This code tells search engines what type of content they have and can help them better understand the purpose of your page. Adding structured data markup can also help your content rank higher in search results.
FAQs
What is Search Intent?
Search intent is the underlying reason why someone conducts a search. Understanding what people are looking for can help you create content that meets their needs and helps them find what they are looking for.
How Do You Determine Search Intent?
There are several ways to determine search intent, including viewing the SERPs for clues, using Google’s ‘People Also Ask’ feature, and using software tools.
Conclusion
Understanding search intent is key to providing the best user experience possible and there’s a simple reason why: search is consistently evolving and becoming increasingly sophisticated. Likewise, consumers’ demands change over time. Now, they want content that answers their questions and makes the buying decision easier, while understanding and addressing their pain points.
By considering what the user is looking for and tailoring your content to match, you can create a page that provides the answer they want.
When you can deliver the kind of content that meets searchers’ needs, you’re more likely to rank higher on Google and win customer confidence. In time, this can mean you’re more likely to engage your lead and ultimately convert them into a buyer.
Do you use search intent? How has it helped your business?
Dá só uma olhada nesses números. Impressionantes 98% de todas as equipes de marketing dizem que conteúdo escrito é sua modalidade mais usada, mas um em cada três profissionais de marketing admite que sua redação de conteúdo é só “razoavelmente” ou “não tão” eficaz.
Ou seja, tem muito mais conteúdo por aí que não está desempenhando bem sua função.
O objetivo deste artigo é ajudar você e sua equipe a melhorarem a qualidade da sua redação de conteúdo e seus níveis de sucesso.
Felizmente, escrever conteúdo é uma coisa na qual as pessoas podem melhorar com um pouco de estudo e prática. Aqui embaixo você vai ver os 10 ingredientes de uma boa escrita de conteúdo para te ajudar a melhorar.
1. Crie um Título Chamativo
Digamos que você consiga que 100 pessoas entrem no seu blog. Uma média de 80 vão ler o título, mas, somente 20 vão ler o resto.
Ou seja, seus títulos fazem a maior parte do trabalho.
Títulos fortes são aqueles que dão informações específicas e um pouco de detalhes para atrair as pessoas, mas não entregam a história inteira.
Dá pra ver isso na prática graças a uma análise do BuzzSumo de 100 milhões de títulos no Facebook e no Twitter. Eles descobriram que aproximadamente 65 caracteres (por volta de 11 palavras) é a extensão ideal para um título.
Claro, não se trata só do tamanho do título. As palavras também são importantes.
Títulos contendo frases instrutivas como “você precisa saber” e “por que você deve” têm mais chances de serem compartilhadas no Facebook.
As pessoas costumam querer ler conteúdo que as ensine alguma coisa, seja como melhorar sua escrita de conteúdo ou um resumo dos principais nomes do draft da Major League Baseball.
2. Fisgue os Leitores com uma Introdução Interessante
Seu título atraiu o leitor para clicar no seu conteúdo. Agora você precisa convencê-lo a continuar lendo.
É mais fácil falar do que fazer. De acordo com o Nielsen Norman Group, aproximadamente 57% do tempo na página é gasto na primeira parte da tela (above the fold). Na segunda porção da tela, esse número cai para apenas 17%,e só os mais dedicados vão além.
Ou seja, se a sua introdução não fisgar a atenção dos seus leitores imediatamente, não espere que eles continuem por lá.
A melhor maneira de manter seu público lendo é ir direto para o conteúdo prometido no seu título.
Por exemplo, se você está lendo esse artigo, é de se imaginar que você queira escrever um conteúdo melhor. Então, na introdução, eu abordei o seu desafio e expliquei que esse artigo está aqui para te ajudar a encontrar uma solução.
Imagino que a introdução tenha funcionado, porque você ainda está lendo!
3. Escreva Para o Seu Público
Uma introdução inteligente pode ajudar a manter a atenção do seu público por mais tempo, mas não é uma bala de prata. Você precisa escrever tendo em mente seu público específico.
Ou, para colocar de outra forma, escreva para um subconjunto pequeno de pessoas, não para todo mundo.
Para dar um exemplo simples, é como a diferença entre um artigo sobre “escrever conteúdo de qualidade” e “escrever bem”.
Porque, se você está buscando dicas de escrita de conteúdo, eu já tenho alguns palpites sobre você. Por exemplo, é possível que você trabalhe com marketing de conteúdo ou esteja criando conteúdo relacionado com marketing.
Por outro lado, se esse fosse um artigo sobre “escrever bem”, você poderia ser qualquer pessoa, desde um estudante até um romancista sofrendo com bloqueio criativo. Se eu tentasse escrever para todos esses públicos, eu dificilmente acertaria com algum deles.
4. Restrinja o Foco do Seu Artigo
Cada artigo deve ter uma única ideia clara do título à conclusão.
Seguir essa abordagem pode te ajudar a formar argumentos mais lógicos, escrever um texto que flua mais naturalmente e oferecer conclusões claras aos seus leitores.
A não ser que você esteja escrevendo uma página pilar como ponto central para discussão de um assunto mais amplo, mantenha seu foco o mais estreito possível. For instance:
Ruim: Como melhorar seu marketing
Melhorando: Como fazer um marketing melhor para pequenos negócios
O melhor: Como fazer social media marketing para startups de SaaS
Seria impossível escrever uma peça de conteúdo de qualidade sobre o primeiro assunto, porque o público é amplo demais. Simplesmente não dá para oferecer uma orientação relevante para todo mundo, de uma startup com um único funcionário até uma marca multinacional.
Ao restringir seu foco, você pode oferecer valor genuíno sobre um assunto específico.
5. Seja Envolvente
Não importa o quão cativante o seu título seja, se o seu conteúdo não envolver seu público logo que eles entrarem na sua página, eles vão abandoná-la.
Vamos dar mais uma olhada na Pesquisa do BuzzSumo para demonstrar isso. Eles usaram modelos de machine learning para descobrir os caminhos para se escrever conteúdo envolvente.
Dentre os artigos que os pesquisadores analisaram, apenas uma fração teve um bom desempenho tanto no Facebook quanto no Twitter.
Isso mostra que as pessoas em diferentes plataformas se engajam com diferentes tipos de conteúdo.
E aí, tem a escrita em si.
Como profissional de marketing, eu aposto que você já ouviu que uma escrita de conteúdo excelente se trata de usar uma linguagem simples.
No entanto, esse mesmo estudo do BuzzSumo constatou que conteúdo com altas pontuações de legibilidade (frases e palavras mais curtas) não costuma ter um desempenho muito melhor do que aqueles com pontuações de legibilidade mais baixas, de forma geral.
Ou seja, escrever conteúdo envolvente se trata de usar uma linguagem que seja compreensível e agradável para o seu público específico. Portanto, simplificar ou complicar demais só por fazer vai ser provavelmente menos eficaz.
6. Escreva com a Voz Original da Sua Marca
Por que algumas marcas se destacam mais do que outras através do seu conteúdo?
Graças ao Sprout Social, sabemos que isso se dá por diversos fatores, a maioria dos quais está diretamente relacionada à voz da marca, isto é, a personalidade que você acopla à sua marca.
Depois de entender para quem você está escrevendo e o que os mantém engajados, continue fazendo. Tudo se resume a consistência.
Claro, a não ser que você tenha uma pessoa dedicada a escrever conteúdo e lidar com toda a parte de comunicação, você precisa esclarecer a voz da sua marca com toda a sua equipe em um documento central e de fácil acesso. Caso contrário, você corre o risco de redatores diferentes usarem pontos de vistas e tons conflitantes.
O mínimo que o documento com a voz da sua marca deve incluir é:
os valores centrais e missão da sua marca
uma descrição do seu público e como eles falam
seu relacionamento ideal com seu público
exemplos de palavras e frases específicas que você usa (e não usa)
7. Ofereça Conhecimento Que os Leitores Querem
Imagine que você buscou no Google por dicas de escrita de conteúdo, achou esse artigo e encontrou um monte de informações sobre como criar melhor conteúdo em vídeo.
Ou imagine se, em vez de dicas específicas eu só tivesse escrito 2.000 palavras sobre por que é essencial ter conteúdo de qualidade mas nunca tivesse dito no que consiste esse conteúdo ou como fazê-lo.
Você provavelmente não voltaria ao meu site no futuro se isso acontecesse.
É por isso que é fundamental entender o que as pessoas querem do seu conteúdo antes de começar a escrever através da pesquisa de palavras-chave.
Felizmente, não é difícil ter acesso a dados. Usando uma ferramenta como o Ubersuggest, você pode encontrar perguntas frequentes sobre o assunto que você escolheu.
Digamos que eu vá falar sobre SEO, mas eu não escolhi ainda o assunto específico. O Ubersuggest me diz que as pessoas estão perguntando o que SEO significa e por que ele é importante. Isso me diz o que eu devo incluir no meu artigo.
8. Use um Esboço
Quando você tiver terminado a sua pesquisa e entendido o que o seu público espera do seu conteúdo, é hora de criar um esboço.
Por que se dar ao trabalho de esboçar seu conteúdo? Porque isso te ajuda a escrever um artigo mais útil e melhor estruturado.
Além do mais, isso te permite encontrar fontes valiosas e estatísticas para fortalecer seus argumentos e oferecer um contexto adicional.
É simples. Basta ver as perguntas na sua pesquisa de palavras-chave e colocá-las em uma ordem lógica. Por exemplo, “o que é SEO?” deve vir antes de “por que SEO é importante?”
Precisa fazer referência a vários pontos em uma única seção? Quebre esses pontos em subseções com subtítulos. Por exemplo, você pode incluir as seguintes subseções em “por que SEO é importante?”
tráfego orgânico vale muito
SEO local gera conversões
SEO oferece resultados duradouros
Por fim, busque fontes relevantes de terceiros e conteúdo existente no seu site para referenciar em cada seção (e subseção).
9. Inclua Dicas Acionáveis
Seu objetivo ao escrever conteúdo deve ser garantir que os leitores aprendam algo de valor. Isso aumenta as chances de eles compartilharem e voltarem depois. Eles podem até se cadastrar na sua lista de emails ou baixar gated content.
O jeito mais simples de ensinar seus leitores a fazerem alguma coisa é dar dicas específicas e acionáveis mostrando exatamente como fazer aquilo sobre o que você está falando.
Para fazer isso do jeito certo, você precisa ser um especialista na sua área. É por isso que eu escrevo sobre marketing, e não sobre neurocirurgia!
Ou seja, escreva sobre o que você sabe. Discuta como você aborda problemas da vida real passo a passo. Faça referência às ferramentas e processos que você usa; se foi você mesmo que os criou, melhor ainda.
10. Inclua Fatores de Confiança
Existe um monte de conteúdo por aí. Mesmo que você esteja em um nicho obscuro, é provável que haja centenas de artigos falando sobre assuntos semelhantes ao seu.
Então por que os leitores devem escolher seu conteúdo e não o de outra pessoa?
Uma das melhores maneiras de se destacar na multidão é tornar seu conteúdo confiável. Se as pessoas sabem que seu conteúdo é bem pesquisado e tem credibilidade, elas têm mais chances de clicar nele.
E, sinceramente, ser um grande nome na sua área ajuda. Agora que muita gente sabe quem eu sou, eu naturalmente tenho uma vantagem sobre editores menos conhecidos.
Mas não foi sempre assim. Eu tive que começar de algum lugar pra provar meu valor. Os backlinks me ajudaram, e podem te ajudar também. Você deveria, especificamente:
Respaldar os pontos do seu conteúdo linkando para fontes com credibilidade. Linkar para fontes da grande imprensa, sites do governo, de universidades e marcas conhecidas pode dar mais credibilidade ao seu conteúdo.
Faça com que sites com credibilidade linkem para o seu conteúdo. Se um site de alta autoridade como o New York Times linkar para o seu conteúdo, é um ótimo sinal de que as pessoas podem confiar em você. Como bônus, pode te ajudar a ranquear melhor na busca orgânica.
Exemplos de Excelente Conteúdo Escrito
Como seria um excelente conteúdo escrito na prática? Veja aqui três sites que estão constantemente acertando:
1. HubSpot
O HubSpot está sempre demonstrando os benefícios de criar conteúdo detalhado sobre assuntos importantes para o seu público-alvo de equipes de marketing e vendas. Eles têm inclusive blogs separados dedicados a profissionais de marketing e vendas. Além de serem informativos, seu conteúdo tem um papel fundamental no ciclo do comprador, levando os leitores para suas ferramentas pagas e gated content.
2. LinkedIn
Enquanto a maior rede social de networking profissional do mundo, o LinkedIn é uma fonte de alta credibilidade. Em vez de jogar conteúdo de baixo valor, seus artigos costumam incluir pesquisas originais, o que os torna ainda mais valiosos.
3. WooCommerce
A WooCommerce é a solução de tecnologia para e-commerce mais popular do mercado atualmente.
Seu plugin foi desenvolvido para facilitar o processo de abrir uma loja online e seu blog procura apoiar isso. Além de orientações práticas, ele traz com regularidade histórias de marcas que atuam em mercados de nicho, o que pode ser uma fonte incrível de inspiração para empreendedores.
Perguntas Frequentes Sobre Redação de Conteúdo
Que habilidades um redator de conteúdo precisa?
O redator de conteúdo médio precisa saber pesquisar e traduzir suas constatações em texto. Além disso, autodisciplina e gerenciamento do tempo são fundamentais, e conhecimento das melhores práticas de SEO também é útil.
É difícil escrever conteúdo?
Qualquer um pode colocar palavras em uma página, mas escrever conteúdo de qualidade que faça sentido para o seu público nem sempre é tão fácil.
O que é SEO copywriting?
Se trata de criar conteúdo que os mecanismos de busca possam entender. Costumava ser apenas encher todas as frases de palavras-chave, mas hoje em dia é um pouco mais do que isso.
Quais são os principais tipos de redação de conteúdo?
A redação de conteúdo pode ser dividida em duas categorias: marketing de conteúdo e copywriting. A primeira inclui coisas como blogs e e-books, enquanto a segunda consiste em textos para sites e anúncios.
Se você não entender para quem você está escrevendo e o que eles querem ouvir, você não vai conseguir criar um conteúdo que chame a atenção. Claro, você pode escrever belas palavras, mas elas dificilmente vão gerar leads ou vendas porque elas não estão segmentadas para as pessoas certas.
Comece tendo seu público em mente toda vez, e você terá mais chances de criar um conteúdo melhor.
Quais são suas técnicas testadas e comprovadas para escrever um conteúdo sensacional?
Rise Calendar | Senior frontend and backend engineers | Full-time | Remote (EU) Rise (http://risecalendar.com / http://twitter.com/risecal) is a next generation calendar that gives you and your team more time to focus on what matters most. We are a small, experienced (ex Uber, Palantir, Blendle) and funded team and are looking for our first frontend … Continue reading New comment by willemspruijt in "Ask HN: Who is hiring? (December 2021)"
Will Large Loans for Business Work for Your Business?
For business owners looking to scale, the old adage often rings true: “It takes money to make money.” You need funding to hire team members, manufacture products, buy equipment and cover marketing or administrative costs. All that adds up fast, leaving business owners on the hunt for financing. But when it comes to determining the size and kind of loan that is right for your business, you need to weigh long-term impact with short-term rewards. You need to determine if large loans for business will work for you.
Large loans for business loans tend to be $500,000 or more. They may be a good option for entrepreneurs who need revenue but want to maintain ownership of their small business.
According to Matt Schulz, chief credit analyst at LendingTree, “Finding investors or partners can work, too. However, those partnerships can come with a lot of baggage.” He adds, “For those who are interested in maintaining control over their business, a business loan might be preferable to adding more cooks in the kitchen.”
Here’s when to consider a large business loan for your small business and what you need to know before taking out the loan.
Consider taking out large loans for business when…
You need to buy new equipment
Whether you’re upgrading existing equipment or buying new tools, using large business loans to fund the initial purchase can be a good option, if you know the risks.
“It’s important to understand that large business loans often require collateral,” Schulz explains. “If you’re using the loan to buy new equipment, the equipment may be the collateral for that loan.”
That means you may have to surrender your new tools if you can’t pay the bills. But using equipment as the collateral tends to be less risky than offering other parts of the business (or even personal assets) instead.
It’s time to move into a bigger space
Owning your own office has its advantages, including potential tax breaks and the ability to customize the space. But it can also come with a hefty price tag. Especially if you want to own a storefront in a popular retail space with a lot of foot traffic.
Enter commercial real estate loans. On average, this financing option covers 60% to 90% of the property’s value, up to $1 million. Since you’ll own the property, your equity will build over time. Plus you’ll have the benefit of an asset that is likely to grow in value. Like a loan for equipment, a commercial real estate loan is secured by the actual property. This means you may lose the real estate if you fall behind on your payments. But you can always consider renting the space if your own business doesn’t take off like you planned.
You want to buy an existing business
If you’re looking to buy a competitor or buy into a franchise, large loans for business can provide the capital you need to make the purchase. When it comes to how much you can qualify for, , you’ll need to provide the lender with a business valuation. Typically, the stronger the valuation, the more funding you’ll receive.
Use the loan for items secured by collateral, like office space or equipment, or for intellectual property. But a loan not secured by collateral will be harder to qualify for and have more restrictions. You may also have to lean more on your personal credit score and business cash flow to prove to the lender that you can pay them back.
Three key points to remember when you take out large loans for business
Large business loans are harder to secure
Per a recent survey, business applications were up 69% in April 2021 compared to the previous year. But those new businesses will have to temper their lending expectations. Large loans for business are often reserved for businesses in operation for at least three years. Strong cash flow, profit and loss statements and credit history also play an important part in getting these loans. .
“If you’re just getting your business off the ground,” Schulz explains, “a personal loan or a small business credit card is a better choice. They may not be as sizable as your typical large business loans, but they’re available to companies that are just getting started.”
As large business loans are harder to qualify for than some other funding options, it may take more time and effort to get them.
“Larger banks may be more willing to give larger loan amounts than smaller banks,” Schulz says. “As with any loan or any type of financial transaction, shopping around is really important. That first offer that you’re given may not be the best one you can get, so take your time.”
Many large loans for business require collateral
As mentioned above, large business loans are risky for lenders. To reduce that risk, lenders tend to require collateral.
You can offer equipment, invoices, office buildings and even personal assets as collateral. Lenders can legally seize these items if you fail to make timely payments. It’s particularly risky to offer personal assets like your house as collateral. Because if the business struggles, you could lose both the business and your home at once.
So while they’re difficult to find, not all loans will require collateral.
“You can find large business loans without collateral,” Schulz says, “but the loans might be smaller and the interest rates possibly higher.”
Large business loans come with large risk
The higher the business loan, the higher the risk that comes with it. Paying back $2,000, even if it requires help from personal assets, might not break you financially. But trying to come up with $450,000 could.
Business owners should consider this with care, , especially in tumultuous economic times like what we’ve experienced in the last year following the coronavirus pandemic.
“In any economy, it is risky to take on debt,” says Shulz. “In a volatile, wildly unpredictable economy like ours today, it can be even more challenging.
“The best advice is some of the oldest: Know thyself. If you are comfortable with the risk that comes with taking on a large business loan and think that it could be an important tool to help take your business to the next level, go for it. Just be sure to shop around and know the details of the loan before you sign on the dotted line.”
Ana Gotter is a business and financial writer with years of experience creating content on topics including personal loans, financial planning, business management, and business finances.
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish.AcceptRejectRead More
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
