Jack Grealish produced his best performance in a Manchester City shirt as Pep Guardiola’s side sent a message to their Premier League title rivals.
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Article URL: https://up.codes/careers#product_manager
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Sebastian Vettel looks like a man reborn at Aston Martin and the decision to sign him appears to be paying off, Formula One’s managing director for motorsport Ross Brawn said on Monday. The post Vettel 'reborn' at Aston Martin, says Brawn appeared first on Buy It At A Bargain – Deals And Reviews.
Did you know the average person checks their phone 160 times a day?
Which is just one of the reasons SMS marketing no longer sucks.
Forty-six percent of people say they check their phones before they even get out of bed.
The point is that people keep their phones handy and are always ready to use them to find information or check the latest social media updates.
Plus, open rates for texts vastly surpass email — 98 percent versus just 20 percent for email.
Mobile advertising works, but only if your message makes it to the consumer’s inbox, and only if your ad is mobile-optimized.
It’s the only way to steer clear of the noise and get a positive return on investment.
Most online marketers laugh at the idea of SMS marketing because they think it’s more regulated than email marketing. But that’s a myth.
Watered-down, mobile-targeting tactics are costing you conversions, clients, and revenue.
Meanwhile, SMS marketing is lurking in the background, waiting for you to capitalize on it.
Here’s why (and how) you should revisit SMS marketing to generate revenue.
Do you think Instagram has good engagement numbers?
Wait until you see what text messages get.
Emails can sit unread for days, phone calls can go unanswered, but text messages are almost always read immediately after they’re sent.
We already talked about the comparatively dismal open rates for email. The average CTR for PPC ads is even worse at 2%.
The point is that SMS marketing is underrated and underappreciated.
But nothing great comes without its catch.
It’s neither ethical nor legal to send unsolicited messages with text-message marketing.
You need a written opt-in.
Fortunately, customers have an easy way to opt themselves in — or out — straight from their mobile phones with most text-marketing services.
Using Attentive’s patent-pending “two-tap” technology, customers can opt-in to a brand’s text messaging subscriber list seamlessly from their mobile website, social media, or other digital channels.
With one tap, a message will populate in their message inbox. They simply press send on the pre-populated text message to opt-in and receive a welcome message.
Here are some of the advantages of mobile text messaging.
There are countless texting platforms that allow you to manage your campaign all from your desktop.
Find a solution that will give you access to detailed analytics that lets you track each step in the conversion process, starting with the initial delivery and opening.
Mobile messaging makes it possible to get feedback from your recipients quickly via a quick tap on the ‘reply’ button or a click on your link.
You can deliver quick, simple messages that direct subscribers back to your site.
For example, Chipotle excels at using mobile messaging to drive sales.
It’s short and sweet. It gets straight to the point with “free chips and guac” if you play their game.
Not a bad deal, right?
Especially since they have queso now, too.
Get creative with your text-marketing campaigns and take a page out of the Chipotle playbook.
Overall, mobile marketing is fast. Once you press “send,” your message goes out instantly.
You can set up a campaign and have hundreds of clicks within minutes.
Sending a text message via your mobile device gives you an informal opportunity to personalize the message.
For example, the Banana Republic often sends text messages that include words like “friends” and “your.”
Using words like “you” and “I” is one of my favorite techniques for driving engagement.
The Banana Republic also does an excellent job of tapping into local events that are relevant to the recipient.
See? The opportunities with SMS are endless.
You can personalize your message, direct users to fun games where they can win coupons, and track every step of the conversion process.
Here’s how it works.
The two basic components of a typical SMS-marketing campaign are the keyword and the shortcode. Here’s an example:
Text “POPCORN” to 555555 for our weekly list of flavors!
“POPCORN” is the keyword that gets placed in the body of the message.
“555555” is the shortcode that gets put in the recipient box.
When a customer sends that message, they’re “opting in” to your campaign. It’s as easy as that.
From there you can do a few different things.
Go ahead and send them a single, automated response to follow up and let them know what to expect next. Or you can just add them to a list that will send additional texts over time.
There are other ways to get customers to opt-in. Let them check a box on an order form or submit their phone numbers online.
Numbers received this last way have to be confirmed, however, since a customer could always enter a number incorrectly.
So before you add them to a campaign, you’ll have to confirm their participation with another message.
For example, you could send. “Text ‘YES’ to receive weekly coupons.”
Once they’ve opted in, customers can also respond to your messages with sub-keywords.
For example, sending the phrase “Hours” could trigger an automated text to send business hours, and “Stop” could remove the subscriber from the list.
Allowing customers to use sub-keywords gives them a way to interact with your business. It also enables them to opt-out of your campaign if they wish to stop receiving messages.
Once you’ve got the basics down, you can tap into creative ideas — like Chipotle’s game, which we covered earlier.
Mobile texting tactics are diverse.
However, they should be pretty familiar if you’ve already run social promotions and contests.
For example, you can send coupons, drive traffic, or engage people through fun, simple games.
Here are some of the best potential uses for SMS marketing.
Start by creating uniquely-generated coupon codes to prevent non-subscribers from taking advantage of your deal.
That way, people have to subscribe to save.
Check out this example from Redbox:
Redbox also takes advantage of “add to wallet.”
It’s giving you a simple one-click option to hook up your phone’s payment system with its offer.
Plus, the subscriber gets an extra incentive for taking this additional step. Customers don’t have to take an extra step to pay when they want to rent movies.
Drip campaigns are automated messages sent based on specific factors, such as how long someone has been a customer.
Think of this as just another form of marketing automation.
You can create triggers or tailored responses depending on each individual’s status.
In the context of coupons, for example, you could send a 5 percent off coupon right after the subscriber signs up, a 10 percent coupon after three weeks, and a 20 percent off coupon after two months.
The longer they stick around, the bigger the potential bonus. So you’re incentivizing the action you want.
Best of all, you can schedule these to run automatically.
One will be sent as soon as a customer signs up or opts in. That way, you don’t need to keep sending individual messages.
Polls let your customers text different keywords to cast a vote.
With most services, you can run polls to collect responses over a period of time and graph the responses from your online dashboard.
These are relatively simple when you think about it.
However, they offer an interesting content piece.
You can use the results internally to improve your operations.
Or you can reuse the results in both blog and social content to leverage your unique, proprietary information.
The people who left an answer will also be more eager to find out what the eventual results were and even help you share them.
You can have customers sign themselves up for sweepstakes by texting a particular keyword.
Once again, this is a standard promotion tactic.
You can select some winners from everyone who opts in. Or you can also give away a smaller prize to every person who texts your keyword.
You can even use it as an opportunity for cross-promotions.
Sterling Vineyards and Uber did that to give away free rides to Sterling’s customer base.
In addition to actual text SMS messaging, you can also send photos and videos.
Here’s what I mean.
Let’s say you wanted to send an eBook preview or another image-style CTA.
Check out this example I created to see what’s possible with just a few minutes worth of work.
Want to create this type of marketing message? I’ll show you how a bit later in this piece.
Instead of putting all of your eggs in one basket, use multiple channels to segment subscribers.
SMS and Facebook Ads are excellent on their own. But they can be even better when you use them together.
I recommend checking out Facebook’s lead ads to integrate with your SMS campaigns.
Lead ads are great for collecting data and information to build up a large subscriber base.
Here’s how to get started.
Head to the Facebook Ads Manager and create a new ad, selecting lead generation as your objective.
After you’ve set your target audience, budget, and placements, head down to the lead form option to set up your ad and collect phone numbers.
Here’s what the finished product should look like.
Now you get a multi-step form that doesn’t bombard the user with an instant information grab.
Instead, it uses multiple steps to warm them up to your offer.
Pretty cool, right?
Here’s what the second step of the form looks like.
Once you’ve configured your settings, you’ve got a simple way to collect phone numbers immediately.
That means you’re almost ready to start getting your first SMS campaign off the ground.
Since we’re into the idea of working smarter and not harder, I suggest automating the SMSM marketing process.
Let’s face it: Marketing automation saves precious time you can spend growing your business.
For example, you don’t have to manually export and import lead data. Instead, you can use a tool like Zapier to quickly build out an automated process.
Zapier connects with just about every marketing software you can think of, including MailChimp, Gmail, Facebook Ads, Slack, and many of the biggest CRMs on the market.
So if you get a few people submitting phone numbers in your Facebook lead ads, you can send them directly to your CRM, your messaging platform, and even various SMS marketing platforms. All at the same time!
Here’s a few of the texting apps they work with, or you can search here.
Let’s dive straight in, shall we?
First, select Facebook Lead Ads from the workflow ideas list.
Next, select it as your trigger.
So whenever a lead fills out your lead capture form, it will trigger the following action that you want to set.
I’ll show you how to set that up in one second. But it could be anything from sending that lead form information to your CRM to connecting it to your SMS marketing software.
Now, let’s select this action once you’ve connected your Facebook account to Zapier’s workflow.
The action determines what happens with the data from your lead forms.
For example, you can instantly add a new lead to your SMS app of choice. Then you can even automate the first message that will go out to them after they’re added.
All of this automation saves you countless hours of manually transferring data and information.
Let’s be honest: SMS marketing can be kinda spammy.
It has evolved a lot over the past few years, though.
People are attached to their phones more than ever, and SMS marketing allows you to get direct access to your customers.
If you can get them to opt-in, they’re never going to miss an update or offer from your company ever again.
Especially if your SMS are personalized for the recipient!
Find an SMS app and start sending coupons, polling your customers, running sweepstakes, sending photos, and driving sales. The options are limitless.
Get creative with your text offers and watch your ROI grow fast.
Have you received any SMS marketing messages that you just had to respond to?
The post SMS Marketing Doesn’t Suck: Here’s How to Use it To Generate Revenue appeared first on Neil Patel.
Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.
GoDaddy hosts millions of websites all over the world as a giant in the hosting and domain name selling game. Its long list of products offers just about anything you might need to get a website up and running on a shoestring budget, at least for the first year.
After lots of research, comparison, and consideration, it’s safe to say GoDaddy satisfies most of your website needs, especially if it’s your first time building a site and you want affordable VPS hosting.
Beyond that, and as with any other web hosting and domain name provider, there are solid pros and cons to its plans and packages.
I curated a top list of affordable web hosting providers, so you know your options if you need to start a website on a budget. GoDaddy is one of the best choices if you want hosting that’s a step above shared hosting with its affordable VPS hosting plan. For the price that some hosting providers would charge for shared hosting, you can get VPS hosting through GoDaddy.
But, if you’re trying to find a more robust web hosting solution for your web project, GoDaddy does start to get expensive quickly. That’s why I deem it a great option for starter sites that can do with either shared or dedicated hosting and that don’t need tons of server power to run well.
You don’t have to make a hosting decision in a hurry, though. See all of my top picks to make a more informed decision.
GoDaddy is great for beginner website owners that want an affordable and convenient start for their websites with generous storage. GoDaddy also does well with around-the-clock site security monitoring, but perks like SSL certificates are add-ons you’ll have to purchase as extras.
This is why it’s a great hosting option for smaller and beginner websites working with a budget and don’t need too many robust website solutions.
There’s no question GoDaddy is one of the biggest names out there as far as how recognizable it is. It also houses the most domains globally, with over 17 million domain names on its roster.
Still, there are pros and cons to choosing GoDaddy as your web hosting provider. Here are the more prominent ones to take into account.
24/7 support: GoDaddy ensures it’s always within reach if you ever need a hand or run into trouble with your site. You can either reach them by phone or use its handy chat support option.
Lots of storage: When you look through and compare GoDaddy’s hosting plans, it’s generous with its unmetered bandwidth feature for all tiers.
Affordable .com domain: GoDaddy offers you the chance to snag a domain for only 99 cents for the first year, which can save you money as you begin.
Unlimited site hosting: Most GoDaddy plans let you host an unlimited number of websites except for its cheapest Economy plan.
Convenience: Since you can manage your domain and website in one place, GoDaddy offers convenience in managing both from one dashboard.
Constant upsells: GoDaddy is notorious when it comes to its upsells through every step of the checkout process. While it does honor the prices for each tier if that’s all you’re going for, it’s quick to suggest add-ons and extra features you might not need.
Expensive renewal rate: This is one of the reasons why I think GoDaddy is great for beginner sites that just want to get their foot in the door with hosting. Once that initial year is up, GoDaddy’s renewal rates can start to get costly for what you get.
Charges for add-ons: Other hosting providers throw in free first-year domain registration, for example, or include free SSL certification as part of its plans. GoDaddy does not always include these features depending on the plan you choose and can charge extra for them.
Inconsistent customer support: Support for GoDaddy isn’t always top-notch as convenience and reliability are concerned. There is always the possibility of long wait times to be connected to the right person.
GoDaddy’s prices can be broken down into two main categories: Domain name purchases and hosting plans.
One of GoDaddy’s strengths is its huge list of domain name extensions. Its cheapest .com option, which is also one of the most popular extensions, is affordable for only 99 cents for the first year.
If you happen to choose a hosting plan that doesn’t include a free domain name, a 99-cent .com extension isn’t a terrible price to pay.
GoDaddy makes it easy to create, search for, or check on your domain name’s availability. GoDaddy offers some of the most affordable domain name plans out there as far as introductory pricing goes.
Here’s a closer look at each of GoDaddy’s hosting plans:
Web Hosting
WordPress Hosting
WordPress Ecommerce Hosting – Starting at $15.99 a month
Business Hosting
VPS Hosting
Dedicated Server
Windows Hosting – Starting at $5.99 a month
Reseller Hosting – Starting at $39.99 a month
It’s safe to say GoDaddy offers a ton of hosting plans that cover anything you might need. A giant list of 27 different hosting plans leaves little to be desired.
I highly recommend you spend the time carefully walking through each hosting option and its corresponding tier according to your site’s needs.
If you know you’re going to be using WordPress as your CMS, then you’ll want to pay special attention to its WordPress solutions. They’re geared for SEO compatibility, speed, and ease of use once you sign up for a hosting account.
I’d like to highlight GoDaddy’s VPS hosting plan, as it’s one of the most affordable on the market. Other big-name hosting providers don’t even come close to how affordable GoDaddy’s VPS hosting plans are. You can’t beat a $4.99 price point for a self-managed virtual private server plan.
GoDaddy hasn’t gotten as big as it has without offering an extensive list of website building and hosting options. Once you land on the homepage, it can be overwhelming and hard to know where to start.
To simplify its long list of plans and tools, there are three main categories its product offerings fall under. Let’s take a closer look at each one and how they stack up.
GoDaddy Name & Protect offers some useful domain tools:
If you’re starting a website, you know you’ll need a domain name, and this is where GoDaddy shines. It’s the biggest repository of domain names, and it’s sure to have the domain name you’re looking for.
If you happen to want a domain name that’s taken, you can try out its domain brokerage services or try the domain name generator to come up with a new site name.
Like any other reputable hosting provider, GoDaddy also offers SSL certification, website backup tools, and your standard protection against malicious cyber attacks.
Because GoDaddy offers plenty of usable domain tools, it’s frequently rated as one of the most popular hosting providers out there.
But the fun doesn’t stop there. GoDaddy also offers plenty of website building and growth tools.
GoDaddy’s Build & Grow product offerings include:
If I were to list every single tool GoDaddy offered its customers, we’d be here forever. As a web host and domain name registrar, GoDaddy seems to have taken the route of going wide instead of going deep with its key features and offerings.
This can either appeal to you as a customer or turn you off and onto other hosting providers. It all comes down to what you value in a web host and what you’re willing to invest or need to manage your site successfully.
The most important feature in GoDaddy’s Build & Grow product offering is its buffet of web hosting options. Here’s a more in-depth look at each.
Web Hosting: GoDaddy’s most basic hosting plan starts at $5.99 a month. Not quite as cheap as other beginner-friendly hosts, but still considerably affordable and great for starter sites that want to build their online presence.
WordPress Hosting: WordPress hosting is specifically optimized for WordPress users in terms of speed and accessibility. WordPress plans start at $6.99 for basic hosting perks, including 30 GB of storage along with a free domain, free business email, and free SSL certificate. This plan works for you if your site hoovers around the 25,000 visitor mark. With three additional WordPress tiers, the deal only gets sweeter the more you pay per month.
WordPress Ecommerce Hosting: GoDaddy has solutions for ecommerce hosting as well, with plans starting at $15.99 a month along with free WooCommerce extensions. Once you sign up to one of its WooCommerce tiers, you’ll easily be able to download and install WordPress and WooCommerce together to get up and running in no time.
Business Hosting: A business hosting plan comes with more dedicated resources, but with a simplified control panel, so you don’t need a full IT team to manage your site. Plans start at $5.99 a month for shared hosting, which you can eventually upgrade as your site grows.
VPS Hosting: GoDaddy’s self-managed virtual private hosting plan is definitely one of its redeeming offers because of how affordable it is for developers and system administrators that want a more hands-on approach to their websites with plenty of customizable options. Plans start at just $4.99 a month, and it comes with one CPU Core, one GB RAM, and 100 GB SSD Storage. This is a steal when compared to what other websites charge for similar VPS hosting packages.
Windows Hosting: Yet another solid GoDaddy option for Windows fans that starts at just $5.99 a month and comes with a free domain, 100 GB of storage, and a free Office365 email for your first year. If you’re already using Windows products, this can be a great plan to integrate into what’s already working.
Reseller Hosting: Are you a reseller looking for reliable hosting resale options? GoDaddy lets you use its servers to build your own hosting business, starting at just $39.99 a month. If you’re in a unique position where you need more hosting options, you’ll have to give them a call to strike a deal with its sales team.
Dedicated Server: GoDaddy has over eight powerful dedicated server plans you can choose from, each with its own set of isolated resources at your disposal. This is perfect for system developers and agencies looking for fast and reliable server capabilities.
Plans can start as low as $129.99 a month. If you’re a beginner building a website for the first time, plans like these aren’t necessary to successfully build and grow your site. But it’s still good to know you have the option of powerful dedicated servers if you were to need it in the future.
GoDaddy doesn’t hold back in giving you plenty of customized web hosting options. But it’s up to you to decide which tiers are right for you according to your website goals.
This is what makes GoDaddy so beginner-friendly. It caters to basic hosting needs as well as more advanced options with specific server needs.
The GoDaddy Pro dashboard is where developers and resellers can manage client projects. A hub where you can manage all your tools, content, support, and discounts, as well as get in touch with GoDaddy support.
Since I’m recommending GoDaddy as a great host provider for beginners, the GoDaddy Pro dashboard might not be a necessary tool for you if you aren’t a webmaster or reseller. But it’s a free option if you’re interested in signing up for it. And it’s another way to get in touch with support.
My team and I have created an in-depth review for the best cheap web hosting providers on the market you’ll want to read before making any real hosting decisions that you can see here. Here’s a quick recap:
Overall, GoDaddy is a great cheap hosting provider for beginner websites who’d like affordable VPS hosting, especially in their first year. It’s a more budget-conscious option than others out there, and it offers plenty of add-ons you can choose to include in your plan, so you’re never left without the hosting tools you need to succeed.
Once you’ve made up your mind on a hosting plan, you can get started with GoDaddy here.
The post GoDaddy Review appeared first on Neil Patel.
Article URL: https://jobs.lever.co/revenuecat/dca0930f-c5a8-4309-b339-1fc72a753996
Comments URL: https://news.ycombinator.com/item?id=25079755
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Did you know Google Shopping listings are free for most merchants to use? Google has also dropped commissions for its Buy on Google program. This means nearly any retailer can sign up for Google Shopping Actions and link their products without paying the 12% commission Google formerly collected on each sale. Retailers and advertisers have a unique opportunity …
The post Google Shopping Actions: How to Increase Product Visibility for Free first appeared on Online Web Store Site.
A Justice Department probe will examine New York’s Covid-19 deaths.
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SEEKING WORK | Europe/America (Nomad) | REMOTE only | Full Stack Web Developer
Versatile generalist of 11 years experience, who cares about quality, maintainability, and pragmatism, all tailored to your specific situation and budget.
Tech: Python, PHP, Golang, Java, Kotlin, Dart, Angular, Flutter, JavaScript, HTML5/CSS, and many more. Linux and Android only. No advanced graphic design.
Languages: German (native), English (business), Spanish (conversational), Italian, Russian (basic)
Mobile Development, Data Migration, and other disciplines may be possible. Temporary on-site work possible in special cases.
I cover the whole process, from requirements engineering, over development, to delivery. Best practices involve TDD, Clean Code & Architecture, CI/CD, Agile. I’m an easy-going and reliable guy, and I love my work.
Fixed price or hourly billing possible.
LinkedIn: https://www.linkedin.com/in/viktor-ricci-4677249b/
Email: ricci [aett] primateer.de
Article URL: https://segment.com/jobs/2131754/
Comments URL: https://news.ycombinator.com/item?id=22549111
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