A FedEx driver is dead after he was ejected from his truck and killed during a fiery crash on an Illinois interstate.
According to the Illinois State Police Department and the Northbrook Fire Department, deputies responded at 2:23 a.m. on Tuesday to Interstate 294 at mile marker 52.5 in Deerfield for a report of a crash with injuries.
When they arrived, authorities said that the semi-truck had crashed into the guardrail and erupted into flames.
Video footage from the scene showed the brown semi-truck smoldering with large plumes of smoke with packages strewn across the interstate.
Authorities said that the driver of the FedEx truck was violently thrown from the cab and was taken to Glenbrook Hospital where he was later pronounced dead.
Firefighters worked for hours to fully extinguish the fire. Authorities said that it destroyed the semi-truck and one of the trailers it was towing.
The cause of the crash remains under investigation by the Illinois State Police.
The identity of the driver has not been released by the Cook County medical examiner’s office, FOX 32 reported.
FedEx did not immediately respond to Fox News Digital’s request for comment.
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Location: Europe
Remote: Yes
Willing to relocate: Possibly
Technologies: Java (Spring, Swing, etc.), JavaScript (Node, React, D3, etc.), Python, GraphQL, SQL, Git, AWS, Vercel, etc.
Résumé/CV: https://gtanev.github.io/cv/2023.pdf
Email: georgejazzt@gmail.com
I’m a multifaceted software engineer with a master’s degree in computer science and research published by IEEE, OEIS, and Springer. I have 13 years of experience building web and desktop applications, orchestrating data pipelines, and providing custom client solutions and services. I’m also proficient in data visualization, technical writing, and other areas. I’ve been focused on consulting and contract work lately, engaging with clients such as MIT, Triplebyte (now Karat), and Rollbar. I’m open to working on both short-term projects and long-term engagements, and I’m always looking to expand my network.
With 50% of precincts reporting, Bolsonaro clung to a narrow 0.5% lead, but the general trend over the course of the evening was a slow and steady upswing for Lula, as votes trickled in from the northeast. Just before 7pm, with 72% of precincts reporting, Lula took his first lead of the night, and continued to expand his lead.
It was also going to be difficult for Bolsonaro in the second round, as Lula won the first round by 5 points, 48% to 43%, nearly winning outright on October 2. Bolsonaro also faced an uhpill battle in the sense that both third place Simone Tebet and fourth place Ciro Gomes backed Lula in the second round.
Bolsonaro turned in a strong showing in the wealthier south of the country, winning Sao Paulo and his native Rio de Janeiro by margins of over 10%, but it was not enough to compensate for Lula’s massive turnout in the Northeast of Brazil, where the Workers Party has long enjoyed dominance. Indeed, Lula won numerous states by margins of 30%, 40% or even 50%, turning in particularly strong performances in the vote-rich states of Bahia, Ceara, and his native Pernambuco.
Bolsonaro flipped the pivotal swing state of Minas Gerais, winning by a narrow margin, and backed by the endorsement of Governor Romeu Zema, but it was not enough to reach 50%.
However, it was not all bad news for the Bolsonaro camp. In the second most important race in the country, for Sao Paulo’s governorship, Bolsonaro-backed candidate Tarcisio de Freitas handily defeated Workers Party candidate Fernando Haddad, who was the 2018 presidential candidate who lost to Bolsonaro.
Bolsonaro aligned candidates will now control the three largest states in Brazil: Romeu Zema in Minas Gerais, Claudio Castro in Rio de Janeiro, and Tarcisio de Freitas in Sao Paulo. While he did not win, the Bolsonaro movement remains strong, and Brazil’s 156 million voters will remain deeply culturally and politically divided.
After voting in his native Sao Bernardo do Campo, in the south of Sao Paulo state, Lula headed to downtown Sao Paulo to give a press conference and walk the famous Avenida Paulista, often considered the “main drag” of Brazil. Lula proclaimed, “Today may be the most important day of my life…the people of Brazil are defining the model that they desire to have…the way of life they want.”
Bolsonaro voted in Vila Militar in his home state of Rio de Janeiro, saying he had “the expectation of victory, for the good of Brazil…if it is God’s will, we will be victorious tonight.”
In Vila Planalto, Brasilia, a largely pro-Bolsonaro middle class neighborhood near the Palacio da Alvorada, where Bolsonaro is known for taking walks, groups of family and friends had gathered to view election results, with the majority sporting Brazil’s yellow soccer jerseys. They nursed the disappointing news over large bottles of Brazilian beer, served in typical style in tiny glasses.
One voter said, “In my family we are divided. My daughter called me to say that I should vote for Lula, but I said in Brazil we have a secret ballot.”
Across town at the iconic TV tower, Lula’s supporters, many clad in red, packed into a plaza to cheer the results.
Most polls had showed Lula with a slight lead, but there appeared to be a tightening over the last week of the campaign. Furthermore, polls during the first round election on October 2 proved to be biased in favor of Lula, while significantly undercounting support for Bolsonaro.
Lula will likely face a difficult term in office, with considerable Congressional opposition from the large block of Bolsonaro-aligned federal deputies and Senators.
His election tonight represents one of the greatest comeback stories in Latin American history. Lula was convicted and imprisoned on corruption and money laundering charges that were later overturned on a technicality by Brazil’s Supreme Court, clearing the way for him to run for an unprecedented third term.
Lula also is regarded to have made a shrewd move in selecting business-friendly centrist former Sao Paulo Governor Geraldo Alckmin as his vice presidential running mate. In 2018, Workers Party candidate Fernando Haddad selected Rio Grande do Sul federal deputy Manuela D’Avila, from the Brazilian Communist Party, who was widely viewed as too extreme.
Haddad ended up losing the 2018 election to Bolsonaro by 10%.
As marketers, our job is to capitalize on what’s popular in the “here and now.”
When big news hits, how does the data get interpreted? One great way to figure out what is popular is with Google Trends.
This tool identifies current and existing trends in search marketing. You can then take what you’ve learned and apply it to any (and all) of your marketing strategies.
This article will help you understand how to use Google Trends and the specific steps you can take to maximize your efforts.
What is Google Trends?
Google Trends is an incredible tool that helps marketers identify trending topics across varying industries. While initially created for journalists, the world of journalism and marketing have a lot in common.
Both the journalist and the marketer are vying for attention. Whatever it is they’re trying to do, they want to get the attention of as many people as possible using information that is relevant and interesting to the audience.
For example, in October 2021, the Pittsburgh Steelers are the number one trending search on Google. This could be due to a recent football game during the busy football season.
Google tells us this is a popular topic, so it might be a good idea to create some content around that topic. Of course, there are a million other factors that go into deciding what content to create, but Google Trends at least tells us what is popular.
If you have a specific topic that you want to cover but aren’t sure if it’s trending, you can search for it in the search bar at the top.
For example, I decided to search “cryptocurrency” to see what Google had to say.
As you can see, you get a chart ranging from 0 to 100, with 100 being incredibly high interest and 0 being nearly no interest.
A few times across the last two years, cryptocurrency has spiked as a highly searched keyword on Google. This could be due to the release of new and popular coins or a lot more people getting established in crypto and keeping track of trends.
Why Should You Use Google Trends for Marketing?
Even if you aren’t involved in content creation, you should know how to use Google Trends. Marketers who use this tool do so because they understand the importance of capitalizing on trends.
We’re often very focused on producing the most evergreen content possible, but we should also work to maximize our efforts by finding the right time and place to put out a certain piece of content. Here’s how to use Google Trends:
Find Interesting Topics
Whether you’re a blogger, content marketer, or SEO professional, you need to find interesting topics people want to read about. In the SEO world, we’re so focused on our keywords and technical SEO that we sometimes forget that people actually want to read about topics that interest them.
A great way to find what interests people the most is Google Trends. The tool will tell you how much interest surrounds a specific search phrase so you can determine whether or not it’s worth creating content about it.
Keep in mind that not all popular trends are a good choice. To work, look for popular trends that are also related to your industry.
Inspire Creativity
Google Trends is not only useful for written content, but visual content as well. If you’re trying to figure out what to do with your social media or how to improve a featured image on your blog post, Google Trends can help you figure out what your audience wants to see.
By creating a relevant and interesting image, you’re not only generating attention for your content, but showing your target audience you understand them and know exactly what they want. This has many SEO-related benefits, too.
Identify (and Leverage) Seasonal Trends
If you’re in the travel, e-commerce, or tourism industries, your business might be seasonal. Identifying when to stock up on certain items can be difficult.
For example, let’s say you sell a piece of bass fishing equipment in your e-commerce store. You could use Google Trends to see when in the year bass fishing trends the most. Let’s take a look for ourselves.
As you can see from the image, the interest in bass fishing gradually increases through the late winter and into spring. It peaks in early summer and then drops back down as you move into fall and winter again—at least in the Northern hemisphere.
This would tell an e-commerce store owner that it’s time to really start pushing your marketing campaigns in the late winter, because this is when interest is trending. You may also want to increase your inventory to prevent backorders.
5 Ways to Use Google Trends for Marketing
Now that you understand some of the motivation behind how to use Google Trends for SEO, let’s look at the actionable steps you can take to make a difference in your various marketing campaigns.
1. Get Ideas for Blog Posts
Google Trends is a great way to find new and exciting topics to write about. If you’re a writer, you know how challenging it can be to produce content your readers will love and will rank well on Google. Google Trends is a sure-fire method to find good topics because they tell you exactly what is trending.
Best of all, they provide you with specific topics and queries around trending search phrases. Let’s stick with the bass fishing example and scroll down a little bit. One is related topics, and the other is related queries. Here’s what it looks like:
Now you can expand on the theme and write about related topics. Major League Fishing and Bass Anglers Sportsman Society were some top related topics. Based on that, perhaps they were trending since Major League Fishing launched in 2022. On top of that, it was Bass Pro’s 50th anniversary, making a big year in fishing overall.
It’s important to choose blog post topics based on trends if you’re writing something that is time-sensitive. If it’s not evergreen content, it needs to be completely relevant to your audience at the time you publish it.
2. Get Ideas for Social Media Campaigns
Google Trends searches aren’t only for organic search marketing; you can use them for social media as well. Building a large social following and constantly coming up with interesting content to promote is a tall task. Google Trends can help.
We can use the related queries section to identify trending topics and build creatives and copy around that. For example, we see a few searches relating to a bass pro fishing tournament. If we run a fishing e-commerce store, perhaps we want to create a social media campaign on that topic. We could use the tournament to draw attention to our brand and maybe mention professional fishers using gear or lures we offer.
Another interesting query is “winter bass fishing lures.” That is one of those seasonal examples I was talking about. Now might be a good time to create a social media campaign around our best fishing lures for the winter season. People are preparing to fish when it’s cold and we can use that to our advantage.
3. Use It to Improve SEO
One obvious area to use Google Trends for SEO is in organic search. It can also help with keyword research. Not everyone is using Google Trends, so you can use it to identify relevant keywords and then use free SEO tools like Ubersuggest to decide if it’s a valuable keyword or not.
Best of all, you can look at years’ worth of data so you can plan for the future by knowing whether or not a topic is evergreen enough to put in the time and effort.
If we take the same bass fishing keyword and spread it out across five years, it becomes more apparent that the trend will continue for years.
Each year the volume rises and falls during the same months. This can fuel your marketing strategy and help you prepare for the months ahead.
4. Find Long-tail Keywords for Paid Campaigns
Finding the right keywords for your paid campaigns is crucial to your success. It’s also important from a financial standpoint, because the sooner you find the right keywords, the sooner you can start capitalizing on paid ads.
If we narrow our bass fishing search down to 90 days, it tells us more about what is trending right now.
There are three long-tail keywords, with one of them being “bass pro fishing bibs”. A bib is what fishers wear to cover their clothes when they get into the water. They also wear them when it’s getting cold as opposed to waders. This tells us fishers are looking for gear to help them keep warm as the temperatures start to drop.
If we’re not currently selling fishing bibs on our e-commerce store, this would also tell us that now is the time to do so. We may create a paid campaign around that type of product with an image of someone using a bib in a fall-like setting.
This would appeal to our target audience, and we know the term is trending, so there should be plenty of paid search volume.
5. Find Trending Topic Ideas for Webinars
When you’re creating a webinar, you want to reach the right people (those interested in what you have to offer) at the right time. Google Trends can help you do just that.
Sticking with the fishing theme, perhaps you’re selling a course on bass fishing and you’re using a free webinar to draw people in and get them to buy the course. You’ll want to use currently trending topics in social media and PPC advertising to get these people’s attention. You also need to know what anglers are actively searching for on the internet.
In comes Google Trends. The tool lays it all on the line for you to start speaking their language. There should be no need to guess or take chances between proper keyword research and Google Trends.
FAQs
Is Google Trends free to use?
Yes, it is a free tool from Google. Google Trends takes a quick look at what’s trending in the news, what people are currently searching for, and how things change over time. These searches can be based on season or geographic location.
Can Google Trends be used for SEO?
Google Trends is an excellent tool that can support SEO through niche content planning. Put in the keyword you’re curious about following and gain valuable insights into how many people are talking about that topic and other closely related topics. This allows you to curate a highly personalized SEO strategy.
Conclusion
Being able to identify trends is important for all marketers. No matter what industry you’re in, your target audience is actively searching for things on Google, and you need to figure out what those things are.
Did You Want to Learn About Your Experian Credit Report?
This is a terrific time to learn about your Experian credit report.
But first we should start with some definitions and background on business credit.
Business Credit
This is credit in the name of a business. It is not tied to the creditworthiness of its owner or owners. Rather, business credit scores depend on how well a company can pay its bills. Hence consumer and business credit scores can vary dramatically.
Business Credit Benefits
Also, there are no demands for a personal guarantee. You can quickly get business credit regardless of personal credit quality. And there is no personal credit reporting of business accounts. Business credit utilization won’t affect your consumer FICO score. Also, the business owner won’t to be personally liable for business debts.
Business Credit Details
Getting business credit is not automatic. Building business credit requires some work. Some of the steps are intuitive. But some of them are not.
Fundability
Fundability is the current ability of our business to get funding. Some factors are in your control. Others (like your time in business) are not. Your online presence and data are one area which is at or close to 100% with your control.
Business Credit, Fundability, and Business Funding Applications
The better your business credit and fundability are, the more likely you will get approval for business financing.
Lenders Use Data to Decide on Your Application
They check information from a variety of sources, and they do not tell you about any of them. Knowing what these secret sources measure can only help you. Understanding what matters the most makes getting a loan A LOT easier, because you know what to improve first. This information is the difference between getting an approval and getting a denial.
Records Congruency
Keep your records consistent! This includes your online records. Lenders and business credit bureaus are looking at everything, so it had better match.
Inconsistent records lead to a denial due to fraud because it’s how lenders interpret inconsistencies. Fixing this is in the business owner’s hands. You can change and correct this.
This means your business name, address, phone number – everything! – must look the same in these places and more:
Every place your business has an online presence (your website, Yelp, SoTellUs, etc.)
IRS records
Records with Dun & Bradstreet, Experian, and Equifax
All licenses needed to run your business
Incorporation documents
Copy/paste this information; do not chance it with retyping.
There are Three Major Credit Bureaus – But What Makes Your Experian Credit Report so Different?
What distinguishes the three different main credit bureaus? Why is your Experian credit report such an outlier? And can you use this information to your advantage?
Business Credit Reporting Agencies
There are three different large credit bureaus for business: Dun & Bradstreet, Experian, and Equifax. FICO SBSS and CreditSafe are also players.
In the business world Equifax and Experian are up there, but it is Dun & Bradstreet which is the major player.
Dun and Bradstreet has more than 10 times the records of the next closest reporting agency. In the business credit world there really is one major player, with two other much smaller ones. See dnb.com/about-us/company.html. It makes sense to start with Dun and Bradstreet when comparing the business CRAs. This is because you’ll have to start the business credit building process with them anyway.
Dun & Bradstreet
Dun and Bradstreet is the oldest and largest credit reporting agency. Go to Dun and Bradstreet’s website and look for your business, at dnb.com/duns-number. Can’t find it? Then get a free D-U-N-S number. You will always need a D-U-N-S number to start building business credit. Go here to get a D-U-N-S number: dnb.com/duns-number/get-a-duns.html.
A D-U-N-S number is how Dun and Bradstreet gets your company into their system. And a D-U-N-S number plus 3 payment experiences leads to a PAYDEX score. A payment experience is a record of a purchase from a business which reports to a credit reporting agency. In this case, Dun and Bradstreet. Once you are in Dun and Bradstreet’s system, search Equifax and Experian’s sites for your business. You can do so at creditsuite.com/reports.
Business credit is in a business’s name, and it depends on how well a company can pay its bills. But Experian uses both consumer and business credit data to gauge risk.
“By combining personal and commercial credit information in one report, Experian provides a complete picture of the creditworthiness of small businesses”
You Will Need to Get Set Up with Experian
Get a BIN (Business Identification Number) from Experian. Experian’s BizSource assigns a BIN.
How Long Data Stays on Your Reports at the Different Credit Bureaus
Per Experian Business, bankruptcies stay for 7 to 10 years on your Experian credit report. Chapter 13 bankruptcy rolls off your credit report 7 years from the filing date. While Chapter 7 bankruptcy stays for 10 years from the filing date. Trade data stays on for 36 months. Judgments, collections, and tax liens stay on for 6 years and 9 months. UCC filings stay on for 5 years. See experian.com/small-business/how-long-credit-report. There are similar time frames for the two other main credit bureaus.
Let’s Look at an Experian Credit Report
We’ll look at a Typical Experian Business Credit Advantage SM Report. Experian provides a sample report where you can get an idea of what to expect. Experian changes its reports at times. So the best, most accurate and up to date source for this information is the Experian website. Find it online at https://sbcr.experian.com/pdp.aspx?pg=Sample-BCAI&hdr=report.
Business Background Information
The first part of a report contains:
Name
Address
Main phone number
Experian BIN
Annual sales
Business type (corporation, etc.)
Date Experian file established
Years in business
Total number of employees
Incorporation date and state
Experian Business Credit Score
Business Credit Scores range from 1 to 100. Higher scores indicate lower risk. This score predicts the chance of serious credit delinquencies in the next 12 months. It uses tradeline and collections data, public filings as well as other variables to predict future risk. This section of the report has a graph to visually indicate the score.
Key Score Factors:
Number of commercial accounts with terms other than Net 1-30 days
The number of commercial accounts that are not current
Number of commercial accounts with high utilization
Length of time on Experian’s file
Experian Financial Stability Risk Rating
Financial Stability Risk Ratings range from 1 to 5. Lower ratings indicate lower risk. A Financial Stability Risk Rating of 1 indicates a 0.55% potential risk of severe financial distress. So this is in the next 12 months.
Experian puts all businesses in one of the five risk segments. This rating predicts the chance of payment default and/or bankruptcy, in the next 12 months. This rating uses tradeline and collections information, public filings, and other variables to predict future risk.
Key Rating Factors:
Number of active commercial accounts
Risk associated with the business type
Risk associated with the company’s industry sector
Also, the employee size of business
Credit Summary
This section contains several counts of various data points. For the most part, the details are available further into the report.
The information outlined contains:
Current Days Beyond Terms (DBT)
Predicted DBT for a particular date
Average industry DBT
Payment Trend Indicator (stable, or not)
This section also contains:
Lowest 6 month balance
Highest 6 month balance
Current total account balance
Highest credit amount extended
Median credit amount extended
Number of payment tradelines
How many lender consortium experiences
Number of business inquiries
Also, the number of UCC Filings
More on the Credit Summary
This part also contains:
Number of Banking/Insurance/Leasing
A percentage of businesses scoring worse than the company outlined in the report
Number of bankruptcies
How many liens
Number of judgments filed
Number of accounts in collections
Also, the company background
Company background includes information on founding date, and where the company’s headquarters are. Also, there’s a basic background of what the business does.
Payment Trend Summary
This section starts with two graphs. They show the company in question versus its industry on Monthly payment trends and Quarterly payment trends.
These are the percentages of on-time payments by month and quarter, respectively.
This part then shows tables with recent payment information by month and quarter. Then there are three more graphs:
Continuous Payment Trends: continuous distribution with DBT (days beyond terms)
Newly Reported Payment Trends: newly reported distribution with DBT
Combined Payment Trends: combined distribution with DBT
Trade Payment Information
This next part shows details on payment experiences (financial trades). There is also data on lender consortium experiences (financial exchange trades):
Tradeline experiences (continuous trades)
Aged trades
Payment trend detail
There is also a link to send any missing payment experiences
Inquiries, Collection Filings, and Collections Summary
The Inquiries part contains the industry making the inquiry and a total made during a given month. The Collection Filings sector has the date, name of the agency, and status (open or closed). If a collection is closed, the Collection Filing sector also contains the closing date. The Collections Summary shows: status, number of collections, dollar amount in dispute, and amount collected (even if $0).
Commercial Banking, Insurance, Leasing
For leasing, this section shows:
Leasing institution name and address
Product type
Lease start date and term
Original and remaining balances
The scheduled amount due
And the number of payments per year
Also, the number of payments which are current, late, or overdue
Judgement Filings
This sector includes:
Date and plaintiff
Filing location
Legal type and action
Document number
Also, liability amount
This sector includes cases where the company in the report is the plaintiff or the defendant
Cautionary UCC Filings include one or more of the following collateral:
Accounts
Accounts receivable
Contracts
Hereafter acquired property
Leases
Notes receivable, or
Proceeds
Score Improvement Tips
Experian offers suggestions on how to improve your reports, such as:
Getting net-30 terms, if possible, from existing and future tradeline suppliers
Paying accounts on time or working with the tradeline supplier to work out a payment plan so a business is not reported delinquent
Lowering credit utilization
Also, making sure all the information in the report is correct
Disputing Issues with Your Experian Business Credit Report
None of the different business bureaus will change your scores without proof. They are starting to accept more and more online disputes. But include proofs of payment with it. These are documents like receipts and cancelled checks.
Fixing credit report errors also means you specifically spell out any charges you challenge. Make your dispute as crystal clear as possible. If you need to snail mail anything in, then use certified mail. This is so you have proof you sent in your dispute. Also, be specific about the concerns with your report.
The costs of monitoring at all three big business credit reporting agencies can add up fast. At Experian, your best (least expensive) bet would be a Business Credit Advantage. Subscription Plan. It currently costs $189 per year. See sbcr.experian.com/pdp.aspx?pg=Sample&link.
Monitor Business Credit at D&B, Experian, and Equifax for Less
Experian’s reports are expensive! But did you know you can get business credit monitoring for all 3 of the big business CRAs, and all in one place – for less? Credit Suite offers monitoring through its Business Finance Suite (through Nav). See what credit issuers and lenders also see, so you can directly improve your scores and get the business credit & funding you need. See suitelogin.com and creditsuite.com/monitoring.
Improving Your Company’s Experian Credit Report
Make sure vendors are reporting your payments, and not just with Experian. Pay bills early or on time, in full. For Experian, historical behavior (payment history) = 5-10% of total score. Try to maintain your personal credit utilization at about 20 – 30% of your limits or less. Don’t close positive accounts even if you no longer use them. And try to avoid derogatories like liens.
Your Experian Credit Report: Takeaways
Experian has revamped their reports dramatically. Also, this major business credit reporting agency is committed to correct data, and to helping companies improve their reports. So to monitor Experian, Equifax, and Dun and Bradstreet for a lot less, monitor through Credit Suite!
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