With 50% of precincts reporting, Bolsonaro clung to a narrow 0.5% lead, but the general trend over the course of the evening was a slow and steady upswing for Lula, as votes trickled in from the northeast. Just before 7pm, with 72% of precincts reporting, Lula took his first lead of the night, and continued to expand his lead.
It was also going to be difficult for Bolsonaro in the second round, as Lula won the first round by 5 points, 48% to 43%, nearly winning outright on October 2. Bolsonaro also faced an uhpill battle in the sense that both third place Simone Tebet and fourth place Ciro Gomes backed Lula in the second round.
Bolsonaro turned in a strong showing in the wealthier south of the country, winning Sao Paulo and his native Rio de Janeiro by margins of over 10%, but it was not enough to compensate for Lula’s massive turnout in the Northeast of Brazil, where the Workers Party has long enjoyed dominance. Indeed, Lula won numerous states by margins of 30%, 40% or even 50%, turning in particularly strong performances in the vote-rich states of Bahia, Ceara, and his native Pernambuco.
Bolsonaro flipped the pivotal swing state of Minas Gerais, winning by a narrow margin, and backed by the endorsement of Governor Romeu Zema, but it was not enough to reach 50%.
However, it was not all bad news for the Bolsonaro camp. In the second most important race in the country, for Sao Paulo’s governorship, Bolsonaro-backed candidate Tarcisio de Freitas handily defeated Workers Party candidate Fernando Haddad, who was the 2018 presidential candidate who lost to Bolsonaro.
Bolsonaro aligned candidates will now control the three largest states in Brazil: Romeu Zema in Minas Gerais, Claudio Castro in Rio de Janeiro, and Tarcisio de Freitas in Sao Paulo. While he did not win, the Bolsonaro movement remains strong, and Brazil’s 156 million voters will remain deeply culturally and politically divided.
After voting in his native Sao Bernardo do Campo, in the south of Sao Paulo state, Lula headed to downtown Sao Paulo to give a press conference and walk the famous Avenida Paulista, often considered the “main drag” of Brazil. Lula proclaimed, “Today may be the most important day of my life…the people of Brazil are defining the model that they desire to have…the way of life they want.”
Bolsonaro voted in Vila Militar in his home state of Rio de Janeiro, saying he had “the expectation of victory, for the good of Brazil…if it is God’s will, we will be victorious tonight.”
In Vila Planalto, Brasilia, a largely pro-Bolsonaro middle class neighborhood near the Palacio da Alvorada, where Bolsonaro is known for taking walks, groups of family and friends had gathered to view election results, with the majority sporting Brazil’s yellow soccer jerseys. They nursed the disappointing news over large bottles of Brazilian beer, served in typical style in tiny glasses.
One voter said, “In my family we are divided. My daughter called me to say that I should vote for Lula, but I said in Brazil we have a secret ballot.”
Across town at the iconic TV tower, Lula’s supporters, many clad in red, packed into a plaza to cheer the results.
Most polls had showed Lula with a slight lead, but there appeared to be a tightening over the last week of the campaign. Furthermore, polls during the first round election on October 2 proved to be biased in favor of Lula, while significantly undercounting support for Bolsonaro.
Lula will likely face a difficult term in office, with considerable Congressional opposition from the large block of Bolsonaro-aligned federal deputies and Senators.
His election tonight represents one of the greatest comeback stories in Latin American history. Lula was convicted and imprisoned on corruption and money laundering charges that were later overturned on a technicality by Brazil’s Supreme Court, clearing the way for him to run for an unprecedented third term.
Lula also is regarded to have made a shrewd move in selecting business-friendly centrist former Sao Paulo Governor Geraldo Alckmin as his vice presidential running mate. In 2018, Workers Party candidate Fernando Haddad selected Rio Grande do Sul federal deputy Manuela D’Avila, from the Brazilian Communist Party, who was widely viewed as too extreme.
Haddad ended up losing the 2018 election to Bolsonaro by 10%.
Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content.
If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from Google. This structured markup is fast becoming a cornerstone of video SEO for learning content.
So what is it, why does it matter, and (more importantly) how do you optimize for learning video rich results?
Here is what you need to know to implement this feature.
What Are Learning Video Rich Results, and Why Are They Important?
Learning video markup is structured data that displays key moments in educational videos, along with a short description and a time stamp, right in the search results. This allows users to see what topics a video covers and quickly skip to the most relevant part of a video.
According to Google, it is designed to provide more search visibility for educational video content.
A few notes about this new type of markup: learning video rich results only display in English, though they’re available anywhere Google Search is available.
They can show up on both mobile and desktop search results, but remember, this feature is only available for learning-related content.
Here’s an example of the code used for learning video rich results:
Why is this new markup significant? There are a few reasons why digital marketers should be paying attention.
First, schema markup helps SEO by making it easier for Google to understand what a video is about. From a user perspective, it helps users quickly find the information they need without watching an entire video.
Even better, the video rich results have a CTR of 62 percent, making it one of the top-performing rich result types.
Learning video rich results also take up more space in the search results, helping to increase visibility and click-through rates.
Here’s a look at the space a normal video takes up in the search results and another with rich results:
The rich result is bigger and far more useful than the standard video search result.
According to Google, publishers can add this markup to educational videos at any stage, from preschool to professional training.
Technical Implementation Guidelines for Learning Video Rich Results
To use this new feature, Google requires a few technical adjustments. First, your video must be educational content. Then, take these steps:
In addition to the Learning Video markup, Google requires adding the VideoObject schema markup, which includes a description, name, thumbnail URL, and upload date.
Your video must be public and cannot require a subscription to watch.
Video must be at least 30 seconds in length. (Though I suspect longer videos are more likely to be selected for rich results since they can be more comprehensive.)
Learning Video markup must be added to the page where users can watch the video.
Then, like other rich results, it’s up to Google to decide which video will show up in the search results with these features.
You can optimize for the feature, but you can’t make Google choose your website.
Types of Learning Video Rich Results Properties
Learning video rich results display more information about concepts and skills taught in the video. In addition to the video object markup, there are several other properties Google suggests adding.
These include:
educationalLevel, educationalAlignment, or learningResourceType : Tell Google the educational level, test, or exam the video is related to, such as “common core” or “SAT test.”
hasPart: A list of clips in the video that defines what each clip is about, including options like problem walk through, overview of a concept, or the text of the problem being solved.
These parts of the coding are crucial to helping Google understand what concepts the video covers.
Best Practices for Rich Results Optimization
Rich snippets add new features to the search results, including Learning Video Rich Results, product images, product reviews, and a longer description. Like other rich results, publishers can add the markup to videos, but Google decides which search result is the best fit.
There are, however, a few steps you can take to improve the chances of Google displaying rich results for your educational content.
Add Structured Data To Your Website
This is the most important, and arguably the most difficult step. Head to Google or Schema.org to find the coding you need to add structured data to your website.
Structured data helps Google understand your content by sharing details in pre-outlined formats.
What is the difference between structured and unstructured data? Imagine a teacher asking students to turn in a 2,000-word essay, and some students turn in their papers on construction paper, written on large cardboard boxes, or even in digital files. It would be challenging to read and grade all those papers—that’s the equivalent to unstructured data.
Structured data would be like the teacher providing an outline for the essay and asking students to type their responses in Arial,11-point font and print it on 11 x 7 paper—they’d have a much easier time reading and grading those papers!
Structured data is similar—it’s a set of guidelines that helps Google understand content better by ensuring it fits into a format they understand.
While the coding might feel overwhelming, it might not be as complicated as you think. Head to Google to grab their code, then adjust it to fit your video. You may need the help of a developer or a plugin to add the code to your website.
Make Sure Your Content Is Useful to Users, Not Just Google
Learning video rich results is another way for digital marketers to help Google understand content—however, it’s not a silver bullet. This markup won’t make mediocre content go viral.
Rather, this will help users find really great video content that is already out there. You’ll still need to follow video SEO best practices and create useful video.
Aim to answer users’ questions thoroughly, ensure your video and audio are clear and easy to understand, and include keywords in your descriptions.
Validate Your Structured Data
Structured data is coding that helps sites snag those rich results. Because it’s structured in a specific way, Google (and other search engines) can easily understand your content.
However, because it’s coding, things can go wrong.
Validating your structured data ensures the code embedded in your site is valid and can be easily read by search engines. Use Google’s Rich Result Testing tool to ensure your markup is working properly.
Keep an Eye on Google Search Console for Errors
Google Search Console has a rich snippet report that shows which rich snippets your site is eligible for and reports issues. Note, you will only see this report if Google finds a rich result in your property and if the rich result is supported by the report.
To access this report, look for “Enhancements” in the menu pane. The report includes a summary chart of valid and invalid items, a list of issues, and a link to get more information about problems found on your site.
Check this report regularly so you can fix any issues with rich results fast.
Top Rich Results Testing Tools
As already mentioned, Google has a rich results testing tool that ensures your markup is working correctly. However, there are a few other options, including:
ClassySchema.org: Validates code and shows you what it might look like in the search results.
Schema.dev: see if your JSON-LD code is accurate and check for warnings.
SEO tools, like Semrush, may also provide information about rich snippets on your site.
FAQs
What are rich results?
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
How do I get rich results on Google?
Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
What is Google’s rich results test?
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
What is Videoobject schema?
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
What is video structured data?
Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
How does marking up my educational video help CTR?
Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
How do I test if my schema markup is implemented right?
Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
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Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
”
}
}
, {
“@type”: “Question”,
“name”: “What is video structured data?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
”
}
}
, {
“@type”: “Question”,
“name”: “How does marking up my educational video help CTR?”,
“acceptedAnswer”: {
“@type”: “Answer”,
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Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
”
}
}
, {
“@type”: “Question”,
“name”: “How do I test if my schema markup is implemented right?”,
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Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
”
}
}
]
}
Conclusion
Google has made it clear that they care more about user experience than keyword stuffing or perfectly optimized content.
Between its upcoming Helpful Content update and the more recent learning video rich results feature, digital marketers need to focus on delivering value, not just link building or keyword stuffing.
By highlighting important topics and moments in educational videos, Google is helping improve click-through rates for videos and deliver a better user experience.
Have you added learning video rich results to your website? I’d love to hear about the results.
Are your sales and marketing teams aligned? Or are they working in silos, with only a vague understanding of what the other team is doing?
If your sales and marketing teams aren’t working well together, you’re not alone.
According to LinkedIn, 93 percent of sales and marketing professionals say their company has issues with alignment, such as antagonism between teams, excluding others from planning, and challenges communicating.
Sales and marketing misalignment can result in lower sales, lost leads, and annoyed customers. Are you ready to improve the relationship between sales and marketing?
Why is Sales and Marketing Alignment So Important?
When the left hand doesn’t know what the right hand is doing, you lose revenue, deliver a poor customer experience, and miss opportunities.
A lack of sales and marketing coordination costs businesses an estimated$1 trillion a year in the US alone.
For example, say marketing creates a campaign to drive what they think are qualified leads to a new landing page.
Unfortunately, sales redefined how they qualify leads a few weeks ago–but no one told marketing.
Now, that landing page is flooded with leads that sales will never follow up on. Marketing says “Look at all that traffic! Why isn’t anyone following up on all those leads?”
While sales sees low-quality traffic that will waste their time, so they focus on leads from a paid campaign instead.
Everyone’s frustrated, and no one wins–least of all your customers.
So how do you get everyone on the same page? By using strategies that bring sales and marketing together, increase communication, and play to everyone’s strengths.
What strategies should you use? That’s what we’ll cover in our next webinar, created in partnership with Pipedrive.
Who Should Attend Our Sales + Marketing Alignment Webinar
If you have a marketing and sales team of two or more people, you’ll want to attend this webinar.
Here’s why: setting up sales and marketing alignment from the beginning is the best way to prevent misalignment.
If you have a larger team and struggle to get everyone on the same page, this webinar will be crucial. We’ll cover a range of strategies, from automation to removing silos, to help both teams share data and strategies.
Remember, everyone is on the same team–and we’re all looking to drive growth. Making it easy (thank you, automation!) to share data and insights will improve everyone’s metrics–especially your bottom line.
What Types of Businesses Is This Webinar For?
Any business with a sales and marketing team (even if it’s only one person each!) will benefit from this webinar.
That includes organizations in industries like:
B2B businesses looking to improve their sales and marketing metrics
SaaS companies looking to increase sign-ups
E-commerce businesses looking to scale.
Brick and mortar companies struggling to grow online and in-person sales.
What You’ll Learn in Our May 24th Webinar
In our upcoming webinar, you’ll learn seven strategies to help your sales and marketing teams work together to drive leads, traffic, and revenue.
Neil will share strategies like using automation and integrations to eliminate data silos, aligning communciation cadences, and integrating call data so both teams can leverage it to improve customer experience.
For each strategy, we’ll share data points on why it matters, results in the form of case studies, and provide step-by-step instructions on how to implement our strategies for your business.
The webinar will wrap up with a Q+A session where you can ask questions and get advice on implementing these strategies in your own organization.
Want to join us? Sign up today and join us on May 24th. We look forward to seeing you.
Deal with to Focus on Results in 2006– Website Results, That Is! One resolution you might not have actually thought about is boosting your web site results in the coming year. If your site isn’t supplying outcomes, it’s time for a modification. Straighten your website with your company purposes If you’re preparing a website redesign, …
Fix to Focus on Results in 2006– Website Results, That Is! One resolution you might not have actually thought about is boosting your site results in the coming year. If your internet site isn’t giving outcomes, it’s time for an adjustment. Straighten your website with your company goals If you’re preparing a website redesign, significant … Continue reading Deal with to Focus on Results in 2006– Website Results, That Is!
Everyone thinks SEO is a long-term game… that you have to wait months if not years to see results. And, maybe that was the case a few years ago when content was still king.
With Google making 3200 algorithm changes in just one year, their goal isn’t to make a website wait a year or two before they are able to achieve a top spot.
Instead, they want to show the user the right site as quick as possible. It doesn’t matter if the site has been around for 10 years, or 10 days.
How SEO has changed
It used to be that if you want to rank well, you would have to create tons of long-form content and build links.
Or have a really aged domain with history. But as Google has clearly stated, having an older domain or even a new domain won’t affect your rankings.
In other words, there are other tactics that produce quick results.
For example, a few weeks I wrote a blog post about FAQ schema and how you can see the difference with your Google listing in 30 minutes.
Literally, 30 minutes.
That kind of stuff wasn’t possible before.
And SEO is no longer just a game of ranking on Google. There are tons of popular search engines like YouTube, in which you can get results in 24 hours.
Their algorithm is a bit different than Google’s in which if a video does really well in the first 24 hours of it being released, it will get shown more and rank higher.
In essence, you can take a top spot on YouTube in just days, no matter how competitive the term maybe.
You are full of it Neil?
Look, I’m not trying to say you can rank for “auto insurance” on Google within 24 hours or achieve unrealistic results, but you can drastically grow your search traffic in a reasonable time if you follow the right tactics.
It doesn’t matter if you have a new website or an old one.
So how do you get results faster? What’s the secret?
Well, I have a Master Class that will teach you how to double your traffic, but you’ll have to wait till Thursday.
I’m going to be introducing something new in which you can get more search traffic in 30 days.
All you have to do is take one simple action each day. And the action is so simple that it shouldn’t take you more than 30 minutes.
Stay tuned!
PS: Don’t forget to add the Master Class to your calendar. That way you’ll get notified on Thursday when it comes out.
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