Location: Italy / Spain
Remote: yes, only remote
Willing to relocate: no
Tech:
– Java, Python, JS, Typescript, Data, some Golang too
– Spring, Core Java, React, Kafka, Microservices, AWS, GCP
– Elastic, Postgres, Mysql, Cassandra, Redis, …
– 15+ yrs experience, backend, fullstack and data
Resume:
– https://www.linkedin.com/in/dario-rossi-38014311/
darioros [at] google mail
Yankees owner Hal Steinbrenner says he has had “zero conversations” about sending struggling shortstop Anthony Volpe down to the minors but that the organization will be thorough in its pursuit of players by the trade deadline. The post Yankees owner firm in support of struggling Volpe appeared first on Buy It At A Bargain – … Continue reading Yankees owner firm in support of struggling Volpe
Article URL: https://www.ycombinator.com/companies/playht/jobs/G6vI660-senior-ml-engineer-large-language-models
Comments URL: https://news.ycombinator.com/item?id=36268356
Points: 1
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Video marketing is here to stay. Cisco predicts 82 percent of all internet traffic will be video by 2022. Also, according to HubSpot, 53 percent of users want to see more video content.
If video is part of your digital marketing strategy, you’ll want to pay attention to the new learning video rich results from Google. This structured markup is fast becoming a cornerstone of video SEO for learning content.
So what is it, why does it matter, and (more importantly) how do you optimize for learning video rich results?
Here is what you need to know to implement this feature.
Learning video markup is structured data that displays key moments in educational videos, along with a short description and a time stamp, right in the search results. This allows users to see what topics a video covers and quickly skip to the most relevant part of a video.
According to Google, it is designed to provide more search visibility for educational video content.
A few notes about this new type of markup: learning video rich results only display in English, though they’re available anywhere Google Search is available.
They can show up on both mobile and desktop search results, but remember, this feature is only available for learning-related content.
Here’s an example of the code used for learning video rich results:
Why is this new markup significant? There are a few reasons why digital marketers should be paying attention.
First, schema markup helps SEO by making it easier for Google to understand what a video is about. From a user perspective, it helps users quickly find the information they need without watching an entire video.
Even better, the video rich results have a CTR of 62 percent, making it one of the top-performing rich result types.
Learning video rich results also take up more space in the search results, helping to increase visibility and click-through rates.
Here’s a look at the space a normal video takes up in the search results and another with rich results:
The rich result is bigger and far more useful than the standard video search result.
According to Google, publishers can add this markup to educational videos at any stage, from preschool to professional training.
To use this new feature, Google requires a few technical adjustments. First, your video must be educational content. Then, take these steps:
Then, like other rich results, it’s up to Google to decide which video will show up in the search results with these features.
You can optimize for the feature, but you can’t make Google choose your website.
Learning video rich results display more information about concepts and skills taught in the video. In addition to the video object markup, there are several other properties Google suggests adding.
These include:
These parts of the coding are crucial to helping Google understand what concepts the video covers.
Rich snippets add new features to the search results, including Learning Video Rich Results, product images, product reviews, and a longer description. Like other rich results, publishers can add the markup to videos, but Google decides which search result is the best fit.
There are, however, a few steps you can take to improve the chances of Google displaying rich results for your educational content.
This is the most important, and arguably the most difficult step. Head to Google or Schema.org to find the coding you need to add structured data to your website.
Structured data helps Google understand your content by sharing details in pre-outlined formats.
What is the difference between structured and unstructured data? Imagine a teacher asking students to turn in a 2,000-word essay, and some students turn in their papers on construction paper, written on large cardboard boxes, or even in digital files. It would be challenging to read and grade all those papers—that’s the equivalent to unstructured data.
Structured data would be like the teacher providing an outline for the essay and asking students to type their responses in Arial,11-point font and print it on 11 x 7 paper—they’d have a much easier time reading and grading those papers!
Structured data is similar—it’s a set of guidelines that helps Google understand content better by ensuring it fits into a format they understand.
While the coding might feel overwhelming, it might not be as complicated as you think. Head to Google to grab their code, then adjust it to fit your video. You may need the help of a developer or a plugin to add the code to your website.
Learning video rich results is another way for digital marketers to help Google understand content—however, it’s not a silver bullet. This markup won’t make mediocre content go viral.
Rather, this will help users find really great video content that is already out there. You’ll still need to follow video SEO best practices and create useful video.
Aim to answer users’ questions thoroughly, ensure your video and audio are clear and easy to understand, and include keywords in your descriptions.
Structured data is coding that helps sites snag those rich results. Because it’s structured in a specific way, Google (and other search engines) can easily understand your content.
However, because it’s coding, things can go wrong.
Validating your structured data ensures the code embedded in your site is valid and can be easily read by search engines. Use Google’s Rich Result Testing tool to ensure your markup is working properly.
Google Search Console has a rich snippet report that shows which rich snippets your site is eligible for and reports issues. Note, you will only see this report if Google finds a rich result in your property and if the rich result is supported by the report.
To access this report, look for “Enhancements” in the menu pane. The report includes a summary chart of valid and invalid items, a list of issues, and a link to get more information about problems found on your site.
Check this report regularly so you can fix any issues with rich results fast.
As already mentioned, Google has a rich results testing tool that ensures your markup is working correctly. However, there are a few other options, including:
SEO tools, like Semrush, may also provide information about rich snippets on your site.
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What are rich results?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Rich results are expanded search results that include additional information. Rich results have a higher click-through rate, but require site owners to add coding to their website. Note that Google chooses which sites appear with rich results.
”
}
}
, {
“@type”: “Question”,
“name”: “How do I get rich results on Google?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Getting rich results on Google is a 2-part process. First, you need to set up the appropriate schema on your page to give Google the technical capability to recognize your content in a schema format. After that, you need to build up the SEO presence of that content so Google decides your content is worth getting a rich result.
”
}
}
, {
“@type”: “Question”,
“name”: “What is Google’s rich results test?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
The rich results test is a free tool that Google offers that allows you to test any publicly accessible page to see potential rich results that it can have based on its schema.
”
}
}
, {
“@type”: “Question”,
“name”: “What is Videoobject schema?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Videoobject schema is schema that describes a singular video, generally as part of an embedded object.
”
}
}
, {
“@type”: “Question”,
“name”: “What is video structured data?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Like all structured data, video structured data is a set format to provide info about a page and create a set category for its data. In this case, it’s classifying the content as a video, but also elements about the video, like highlighting essential parts through the Key Moments feature.
”
}
}
, {
“@type”: “Question”,
“name”: “How does marking up my educational video help CTR?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Adding markup to your educational video increases click-through rate by making it easier for users to tell if your video is relevant and by taking up more physical space in the search results.
”
}
}
, {
“@type”: “Question”,
“name”: “How do I test if my schema markup is implemented right?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: ”
Use a rich snippet validation tool to ensure your markup is implemented correctly, and check the Rich Snippets Report in Google Search Console.
”
}
}
]
}
Google has made it clear that they care more about user experience than keyword stuffing or perfectly optimized content.
Between its upcoming Helpful Content update and the more recent learning video rich results feature, digital marketers need to focus on delivering value, not just link building or keyword stuffing.
By highlighting important topics and moments in educational videos, Google is helping improve click-through rates for videos and deliver a better user experience.
Have you added learning video rich results to your website? I’d love to hear about the results.
Article URL: https://www.themuse.com/jobs/themuse/finance-and-operations-associate
Comments URL: https://news.ycombinator.com/item?id=33045947
Points: 1
# Comments: 0
Kanye West’s newest fling Julia Fox detailed the pair’s recent date night in an Interview article. West treated Fox to a date night in New York City after meeting her on New Year’s Eve in Miami.
There are tons of credit cards with no annual fee! Some only had an introductory period, whereas others had no expiration date for this benefit.
In both the business and personal credit worlds, annual fees are commonplace. To give the impression of more exclusivity, a card issuer might call them membership fees. But it’s the same thing.
Always consider annual fees when deciding whether to get a credit card. There’s a range of annual fees for business credit cards. They can run from a somewhat nominal $19 or so, to a double-take inducing $595.
For the cards we’re reviewing here, all of them offer no annual fee as a regular card feature. That is, none of these are introductory rates that will expire. But always read the fine print. Because if the APR is too high or the card provider is stingy with rewards or point or cash back, it may turn out that even a $0 annual fee isn’t enough to justify getting such a card. Let’s look at a variety of choices to fit different circumstances. Here’s our top 10 and two honorable mentions.
You can get Amazon discounts? Absolutely.
If your business shops at Amazon often, the Amazon Prime Store Card could be the card for you. You get a $60 Amazon gift card upon the approval of your application. Get 5% cashback on Amazon purchases. But limits seem to be low. There are reviews of this card on the Amazon website and you should check them before applying.
With the Bank of Hope Business Rewards Visa® Credit Card, you pay a 3% balance transfer fee which will never be less than $5. You can earn 5,000 bonus points after spending $1,000 in the first three months. Earn triple points on gas. Get double points on travel and dining. Earn one point per dollar on all other purchases.
Pay a 0% introductory APR for nine months. Then pay a variable APR 12.49%, 16.49% or 20.49% per creditworthiness after introductory period ends. It should be easy for most entrepreneurs to meet the spend necessary for the points bonus.
Triple points on gas are rather helpful if yours is a business requiring a lot of time on the road (say, trucking). If your credit is good enough to get the lowest APR after the introductory period ends, this could be a great card for you.
But a low minimum spend only gets an honorable mention. This is because we found a card where you can get a bonus with no minimum spend.
With the Mechanics Bank Visa Business Real Rewards card, you get 1.5 points per month per dollar. Earn 2,500 bonus rewards points after your first purchase. Pay a 0% introductory APR for purchases and balance transfers for the first six billing cycles. Then pay 13.99-22.99% per creditworthiness. The bonus is decent and since there’s no minimum spend, it begs the question, can you get 2,500 bonus rewards points for buying a pack of gum?
Score the best business credit cards for your business. Check out our professional research
While the terms aren’t the best for this card, it can be tough to find a business credit card you can get if you’ve only got fair credit. Even rarer are such cards with no annual fee – where the annual fee doesn’t expire. This card hits all of those requirements.
Fair credit means you have FICO scores between 620 and 659. Capital One spells out that this card is for fair credit. Earn 1% cash back with every purchase, with no minimums. Pay a 26.99% variable APR for both purchases and cash advances. The lowest possible credit line $300.
For the Capital One Spark Classic Business Credit Card (Visa), the cash back percentage is low. And the interest rate is higher than for the other cards reviewed. But if your credit is only fair, or you don’t have a very long credit history, this card could be right for you.
This card has fantastic rates, but only a limited number of people will qualify.
Rewards CardThe Navy Federal GO BIZ Rewards Card is available as either a MasterCard or Visa. Benefits differ depending on which card type you choose. Get 1 point for each dollar spent but rewards depend on if you have a Visa or MasterCard. With a Visa, you get access to Visa SavingsEdge. With a MasterCard, you get a collision damage waiver.
Pay no foreign transaction fees. There is no earnings cap. The APR can be as low as Prime+ 5.90%. You can get GO BIZ Rewards – points you can redeem for gift certificates, cash deposited into your savings account, and more.
Note: this card comes from a credit union. You must be a member first. The only persons who can be members of the credit union are persons attached to the military, the Department of Defense, or the National Guard and their families. If you can qualify for this card, the interest rate is stellar. And it isn’t just for an introductory period.
Not surprisingly, we felt the two Chase cards were a dead even tie. If we had to choose, we would pick Business Cash. This is because the cash back rewards seem to be more generous.
Chase Bank Ink Business Unlimited® is a similar card to Chase Bank Ink Business Cash®, below. Except the rewards come in the form of cash back versus points. Get $750 bonus cash back if you spend $7,500 in the first 3 months after account opening. And get 1.5% cash back unlimited.
Pay a 0% APR on purchases for the first 12 months after account opening. Then pay 13.24-19.24% per creditworthiness. The balance transfer APR is 13.24-19.24% per creditworthiness. If you have several computers or other expensive equipment to buy, get it fast to take advantage of the cash back bonus.
For a long 0% APR introductory period, and somewhat decent interest rates, check out this card. Pay 0% APR on purchases for the first 12 months. And then pay 13.24-19.24%.
With the Chase Bank Ink Business Cash® card, you get 5% cash back on the first $25,000 you spend on certain business products i.e. office supply stores, internet, cable, and phone services.
This works out to 4% additional cash back rewards on top of 1% cash back rewards earned on each purchase. The $25,000 flat spending limit resets every year. You can get $750 bonus cash back if spend $7,500 in the first 3 months after account opening.
It’s a bit difficult to hit the spend amount. Still, the agreement does not prohibit using your card to buy pricier items, such as plane tickets, vehicle repairs, or even heavy equipment. Still, you may find that using other means, such as equipment financing or fleet credit, would make for a better deal for your business.
Business credit cards for travel can often be black and white for business owners. You either need one … or you don’t. If your business requires that you fly regularly, then read on.
With the PNC Travel Rewards Visa Business Credit Card , you get one mile per dollar in eligible net purchases. Earn double miles on the first $2,500 in eligible net purchases. Book your own travel and then redeem miles for a statement credit. No foreign transaction fees on purchases outside US. Pay a variable APR, 10.99- 19.99%, per creditworthiness.
The APR is good if your credit makes you eligible for the lower end of the spectrum. A statement credit for acting as your own travel agent is good, if you have the time to book your own travel. Double miles are welcome but it’s easy for a business owner to exceed the cap.
Much like with the travel credit card we just recommended, you either need this card, or you don’t.
The unique Zions Bank SBA Express Business Visa Debit Card has floored us! Because – why doesn’t every SBA Express lender do things this way? Use this card to manage SBA Express loan money from Zions Bank, if you are already have an approval.
Get travel accident insurance and other credit card perks, which you would not normally get from an SBA Express loan. This card is best for SBA Express borrowers. If you’re an SBA Express borrower (or want to become one), we could not find a downside to getting this card.
High credit limits can be tempting. But business owners may be able to make up shortfalls with online lending, using several smaller credit cards together, or other forms of financing like merchant cash advances.
A high credit limit, though, is a lot easier to keep track of than a number of cobbled-together solutions.
Pay a 0% introductory APR for the first six months. Then pay 10.24% variable. Limits to $250,000. The Zions Bank Visa Amazing Rate Business Credit Card has a good upper limit and the post-introductory APR is very good.
But note that most of the cards under review did not list their upper credit limits.
Score the best business credit cards for your business. Check out our professional research
Bonus points, of course, are only good if you’re going to use them.
With the Union Bank Business Preferred Rewards Visa Credit Card, you get 50,000 introductory reward points bonus when you spend $5,000 in the first three months. Get quintuple points per dollar spent to $25,000 annually on select business expenses. These are office supplies, utility bills, telecom services. And get one point per dollar spent above that.
Get double points for each dollar spent up to $25,000 annually on gas stations and restaurants. Plus, get one point per dollar spent above that. And get one point per dollar spent on everything else.
Pay a 0% introductory APR for the first six months. Then pay a 11.99-20.99% variable APR. This card has a great introductory points offer. And the amount you have to spend to get it isn’t bad.
Score the best business credit cards for your business. Check out our professional research
Our number one card had a great cash back percentage which you can get for a significant amount of annual spending. And the cash back percentage doesn’t seem to have an expiration date. The other thing that attracted us to this card was a somewhat low APR, if you’ve got good personal credit. If your personal credit isn’t so great, then our #3 choice has a better APR with no expiration date.
With the Huntington Bank MasterCard Voice Business Credit Card, you earn 4% cash back on the first $7,000 spent per quarter. This is in one category of your choice. There is a choice of 10 categories. Hence the annual spend limit for 4% cash back is $28,000. If you annually charge $28,000, you’ll get a cool $1,120 back.
Earn 1% cashback on all other purchases.
Pay no foreign transaction fee. Pay a 10.99-21.99% APR per creditworthiness, which ties to the Prime Rate. If you know you won’t meet the spend limit, and your credit is already good so the APR is low, this can be an outstanding card.
There are a lot of business credit cards with no annual fee. You can get high cash back percentages. Or you can get high limits, or even bonuses. And you can even manage an SBA Express loan. Choose the option which works best for you. You don’t have to settle!
The post The Top 10 Best Business Credit Cards With No Annual Fee appeared first on Credit Suite.
Link building is the cornerstone of SEO. Any good online marketer or SEO needs to know how to build links to their site to rank well on Google.
The goal of this post is to provide something that all marketers with any skill set can use. Whether you’re new to link building or have been building your backlink profile for 10+ years, you’ll likely find some useful nuggets in this post.
New to link building? These guides explain the basics and get you set up for success:
Want to skip the 500-word articles and go straight into a deep dive on link building? These massive free guides can help:
Let’s look at some posts with a wide variety of link building strategies.
Since content is becoming increasingly more important, here are some posts on link building with content:
These links are a little less how-to and have more insightful content on link building. If you’re looking for link building tactics, skip this section. If you want to know about the essence of link building and why so many online marketers and SEOs focus on it, these articles can help provide that background.
Just as important as the links you should be building is knowing what links you shouldn’t be building. Remember that spammy links pointing to your site is a problem you need to take care of.
If you have a local business, these link building strategies are made just for you.
Think PR and social media have nothing to do with link building? Think again.
Nothing makes link building more productive and effective than the right tools. Here are posts reviewing some favorite link building tools:
Want to keep up with link building news? Here are the top SEO blogs link building categories.
Have questions about link building, or want to demonstrate your link building expertise? Here are some places where you’ll find lots of people asking about link building:
There you have it! More than 60 great link building resources to chew on.
As you can see, there isn’t one way to gain backlinks. There are many strategies you can use to start establishing yourself (and your business) as an industry thought leader.
The earlier you start putting effort into gaining links, the quicker you’ll gain authority in search results and start outranking your competitors.
What are your favorite link building resources?
Article URL: https://substack.com/jobs?utm_source=hn&utm_content=eng
Comments URL: https://news.ycombinator.com/item?id=27754173
Points: 1
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The post Substack (YC W18) is hiring engineers to build the future of writing appeared first on BUSINESS DEMO WEBSITES.
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Location: Kenya, Africa
Remote: Yes
Willing to relocate: Yes
Technologies: HTML/CSS, Python, JavaScript, React JS, Express JS, Flask, MongoDB, BeatifulSoup, Selenium, Scikit Learn
Portfolio: https://jaden-lesuk.github.io/
Resume:https://drive.google.com/file/d/1IfJPgBwT3LPQZfxzUx71sKFsZtX…
Email: jaden.lesuk {at} gmail.com