At Vowel we’ve built a product to make meetings more efficient and enhance collaboration. Our platform records meetings, transcribes in realtime, helps set agendas, sends post-meeting action items to tools like Slack, and past meetings are searchable by text, so you can replay a specific piece of a meeting if you missed it.
We are looking for a Lead Audio and Video Engineer to help build Vowel’s Audio/Video infrastructure to ensure the highest standards in stability and performance and implement key features across our platform, including real-time audio and video streaming, network / infrastructure management and optimization, scaling our SFU and signaling infrastructure, and key RTC features across our web, mobile, and desktop apps.
Technologies & Skills:
– Strong programming experience (preferably with Java/Scala/Kotlin/JavaScript)
– Solid understanding of Web-RTC, as well as relevant browser standards and concepts.
My experience is in embedded systems, wearables, scientific equipement, manufacturing, set-top-boxes / video, consumer electronics…
I am looking to work with fast-moving hardware startups or scaleups.
More info on this in my CV, as well as my open source work and my writing.
Technologies : “Full Stack”. Which means : systems and low-level development, firmware and digital electronics ; backend development ; and web development on occasion.
The social media site is so wildly popular that TikTok total user spending on Google Play and the App Store exceeded $824 million in Q4 2021. With eager buyers already lined up, It shouldn’t be a surprise that TikTok has got on board the social commerce train.
Recently, the social media site announced a new feature called TikTok Shopping; the potential is obvious, given its vast audience of over one billion users.
However, is TikTok Shopping for you, and how does it work? That’s exactly what I’ll talk about here.
What Is TikTok Shopping and How Does It Work?
If you’ve ever been on TikTok and wanted an easy way to buy a product you’ve seen, TikTok Shopping lets you do just that.
“TikTok Shopping is a suite of solutions, features, and advertising tools that give businesses the opportunity to capture the full power of TikTok’s influence on purchase decisions.”
The social media site explains that TikTok Shopping allows merchants to ‘enjoy a full-service commerce solution’ with TikTok managing the retail side, from product upload and purchase to shipping and fulfillment.
Sellers have two options. TikTok’s Shopping Direct Integration creates an e-commerce experience for creators/merchants that want to run their e-commerce stores directly from the TikTok platform. This option provides a full e-commerce experience with everything, including post-payment processes, occurring inside the TikTok app.
Then, there is Partner Integration, where sellers can add product catalogs via a TikTok Business account and buyers can browse and purchase inside the TikTok app. However, post-payment processes like returns occur outside of TikTok on the partner’s app or website.
As a buyer, you find TikTok shops as a tab on a seller’s account. You place your items in the shopping bag, just like regular e-commerce sites. Once you click on it, it takes you to the product catalog.
From there, you browse the store as you normally would and add items to your basket. When you’ve finished shopping, you can check out in the app or go to the company’s website.
To make TikTok shopping possible, the social media site is teaming up with well-known shopping brands, including:
Shopify
Ecwid
Square
Prestashop
Additionally, TikTok says the likes of Wix, OpenCart, BASE, and ShopLine are coming on board soon.
Who Can Use TikTok Shopping?
Currently, TikTok shopping is open to business account holders in the following countries:
United Kingdom
Malaysia
Vietnam
Thailand
Indonesia
Philippines
Singapore.
If you have a Shopify, Square, Wix, or other TikTok shopping partner account, you should be able to set up a store.
Should Your Business Use TikTok Shopping?
Before you decide if selling on TikTok is for you, it makes sense to look at your overall strategy and your customer base.
First, you must ensure that your target audience is active on the platform. If they’re not, then you’re not going to get much traction selling your products on TikTok.
According to Statista, 24 percent of TikTok’s audience are women aged between 18-24, and men in the same age group account for 18 percent of its audience. Further, women aged between 25-34 make up 17 percent of TikTok’s demographic, while men in the same age bracket account for 14 percent.
Then, it makes sense to look at the most popular categories on TikTok. Fitness and sports, recipes and cooking, fashion, home renovation, and beauty and skincare are among the top categories on the site. You could be a good fit if you have a business in any of those niches.
Next, you need to have an engaging and creative sales strategy. Since TikTok is all about short videos, can you capture the audience’s imagination in minutes while saying what you want to say? You can? Great. Now you just need to ask yourself one more thing.
Is TikTok Shopping worth your while? Or could you be putting your time and energy someplace else? Often, you won’t answer this question until you give it a try. It never hurts to have additional sales channels, and if social media shopping fits with your business strategy, then it might be for you.
How Does Shopping Fit Into Existing TikTok Campaigns?
TikTok Shopping is ideal for use alongside its other advertising solutions. Here’s a look at some of TikTok’s offerings:
In-feed TikTok Shopping Ads for Online Shopping
TikTok provides three in-feed shopping ads, including Collection Ads, Dynamic Showcase Ads, and Lead Generation. Collection ads let brands add custom, swipeable product cards in their in-feed videos to promote products.
Dynamic Showcase Ads lets you advertise thousands of your product SKUs with personalized video ads, and Lead Generation appears inside in-feed video ads, letting your business collect TikTok users’ details with online forms.
TikTok Live Shopping
(Image: TikTok)
Engage viewers, build relationships, and increase conversions with TikTok LIVE Shopping. With this advertising solution, brands can integrate their products from TikTik Shopping into a LIVE session.
For you as a brand, that means real-time connections with your audience. TikTok users can then buy products they see during a LIVE Shopping stream.
Before you can start selling on TikTok Shopping, you need to register. Here’s how to do it:
Either log in or sign up.
Verify your phone number (only available for the UK) or email address and documents
Choose a shop name. It must not include special characters, and TikTok says not to use ‘flagship’ or ‘official’ in your shop name.
Upload your passport or driver’s license.
If TikTok approves your site, you’ll get an email confirming your registration, or if there’s an issue with any of your documents, TikTok asks you to resubmit them.
Then the review process begins and takes up to three days.
Link a bank account and add your bank details.
You’re registered!
Setting Your TikTok Shop Up for Success
With your TikTok Shopping account set up, it’s time to start getting the news out about your new sales outline. Follow these tips to get started.
Optimize Your Product Pages
Treat your product pages the same way you would any other e-commerce site. Ensure you use high-quality images, use keywords, and keep your branding consistent.
Make sure your descriptions are detailed, tell customers all they need to know, and keep titles within the 34-character limit.
Start Spreading The Word
One of the most important steps of any advertising campaign is getting the news out. That means telling friends and family, sharing the link on your other social media channels, and posting regular videos.
You could also consider teaming up with brand ambassadors and influencers for a wider impact.
Get Tagging Down To A Fine Art
Want to stand out? Then add tags. TikTok Shopping allows businesses to tag products in their videos, making it easy for viewers to learn more about and purchase the products they see. One way to find suitable tags is to see what’s trending. You can do this by going to the ‘Discovery’ tab to view the tags users regularly add.
Offer Discounts
Who doesn’t love a discount? Encourage people to come to your store by offering exclusive discounts or deals. Make discounts time-limited to create a sense of urgency and come up with unique deals shoppers can’t get anywhere else. For instance, if you’re selling cosmetics, create a bundle of branded products.
FAQs
What Is TikTok shopping?
TikTok shopping is an e-commerce platform that lets business sellers create a product catalog. It’s currently running a pilot scheme in several countries, including the United Kingdom.
How Will TikTok Shopping Impact My Business?
It’s difficult to say at this early stage. It depends on which category you’re selling in and whether your target audience is on the platform. However, it does provide a fresh outlet to sell from and a new way to reach consumers.
How Do I Sell On TikTok?
Business sellers can register for an account, and then they have to wait 2-3 days for approval. Once you get an approval email, you can start selling on TikTok Shopping.
Conclusion
TikTok has an audience of more than one billion users, and with the growing popularity of social shopping, it makes absolute sense that it would launch into e-commerce at some point.
Like any other platform, it won’t necessarily be right for your business. However, if your ideal customer is likely to use the platform, so consider having a presence there and see how it goes.
It’s easy to set up a store, and there’s only one real way to find out what TikTok Shopping can do for your business, and that’s to give it a go.
Our mission is to make the world’s code safe, performant and reliable. We’re starting with a tool to catch JavaScript regressions in web applications with zero-effort from developers.
How it works: Insert a single line of JavaScript onto your site, and we record thousands of real user sessions. We then replay these sessions on new code to automatically catch bugs before they hit production. You can watch a 60-second demo at meticulous.ai.
We are a London-based YC company. Our engineering team previously worked at Dropbox, Opendoor and Google. We just raised $4m, and are backed by some of the best founders and technical leaders in Silicon Valley, including Guillermo Rauch (founder Vercel, author next.js), Jason Warner (CTO GitHub), Scott Belsky (CPO Adobe), Calvin French-Owen (founder Segment), Jared Friedman (YC partner and former CTO of Scribd) and a bunch of other incredible folks.
Catching JavaScript regressions is just the start. There is an entire category of products to build on top of replay. This ranges from automatic UI previews to revealing the performance impact of frontend code.
We want to change the way the world develops software, and influence software approaches for decades to come.
We are seeding a London office and hiring an onsite (few days per week) founding engineer to join our team of four.
You will have autonomy in building out this technology, but here are a few problems you might work on:
– Build a distributed system to concurrently replay thousands of sessions, such that a developer gets a result in seconds.
– Speed up the replay of sessions in a way that retains determinism.
– Derive algorithms to detect sessions that cover differing code paths and edge cases, and ignore sessions that are too similar.
– Help build out a team of world-class, highly collaborative, software engineers.
As founding engineer, you get to shape the company, and build the culture and technology from the ground up.
What we look for:
In a sentence: Technically brilliant, delightful to work with, combined with a self-awareness and strong desire to improve. We also want to make sure everyone is highly supportive of each other; we win as a team.
We’re currently only looking to bring on folks with senior level skill sets and 5+ years of industry experience. You should have strong web fundamentals and a deep love for software engineering. Maybe you enjoy programming books like Clean Code, Designing Data Intensive Applications, Pragmatic Programmer etc. or enjoy hacking on interesting side projects. You value transparency and candid feedback, and are motivated by a strong desire to become the best engineer you can be.
You will be given the space and time to up-level yourself as an engineer in terms of conferences, reading, or whatever you think will be most valuable. We will also set you up with mentorship, if you desire it, from top engineering leaders (folks running 100-engineer organizations at the world’s leading tech companies).
If this sounds interesting, please reach out to me at gabe [at] meticulous [dot] ai with “HN” in the subject line and 2-3 sentences about what you find interesting about Meticulous and your resume/LinkedIn/GitHub.
When you think of pickleball, 27-year-old Catherine Parenteau is probably not the image that comes to mind. But the No. 2-ranked pro player is an agile speed demon on the court — and representative of the sport’s meteoric rise around the country.
You’ve probably all done it: launched an ad campaign only to find it didn’t quite hit the spot. Perhaps you didn’t quite reach the audience you wanted to, and the ads didn’t convert the way you hoped.
It’s a waste of time and money, isn’t it? So wouldn’t it be good if there was a simple tool that could help you forecast your ad campaigns before putting them out there?
Well, there is.
It’s called the Twitter Campaign Planner, and it could make all the difference to your success if you want to grow your business with Twitter.
How does the Twitter campaign planner work? Read on, because I will talk you through it and explain what it could do for your marketing plans.
What Is Twitter Campaign Planner?
Twitter’s campaign planner lets you forecast your advertising results before going live with your ads by using a set of estimation tools.
You can use Twitter’s campaign planner to estimate:
Forecast reach
Impressions
Average frequency
CPM
It also takes into consideration your:
Audience
Campaign duration
Frequency setting
Ad placement
Budget for auction-based campaigns
It’s not open to everyone, though.
Currently, Twitter is only offering it to managed partners (official companies that Twitter partners with), and it’s available only in the United States, United Kingdom, and Japan. However, it does have expansion plans.
With this said, although the campaign planner isn’t widely available yet, by finding out more about it now, you can understand other users’ experiences and the potential this could have for testing your own ads.
How Does Twitter’s Campaign Planner Work?
As I’ve mentioned, the new feature could be a game changer for advertisers who want to test campaigns before launching live.
As Jon Morgenstern, Senior Vice President and Head of Investment, VaynerMedia, who has trialed the planner, said:
‘With Campaign Planner, our teams are better able to forecast campaign performance outcomes prior to going live, helping ensure our Twitter activations are set up for measurable success out of the gate…’
Want to test it out for yourself?
To try it, you can find the Twitter campaign planner under your Twitter account.
Here, you enter the details of your campaign, such as:
Objective(optimizing your campaign’s reach)
Your start and finish dates
Frequency cap (How many impressions/days)
Placements (search results or Twitter profile)
You then get a forecast predicting:
Reach
Target audience
CPM (cost per mille, or cost per thousand impressions)
Average frequency
Impressions (how often advertisements get served on a page)
As pictured below, you can also set up a draft campaign.
Is Twitter Campaign Planner a Good Fit for Your Business?
It depends on several factors, including the stage of your business. However, you should also consider that the results are merely estimates, and you won’t necessarily see the predicted results.
That aside, here are a few scenarios that might make this new tool a good fit for you:
If you’re a new company with a limited budget, you may want to use the Twitter campaign planner before committing money to live ads.
An established business looking to break into a fresh niche. You could use Twitter’s campaign planner for a test run before launching any ads.
Perhaps you’re new to Twitter advertising and unsure where to place your ads or how to long run your campaign. You can test out advertising in your profile and search advertising to view your potential results and vary lengths to get an idea of the likely results; if you are new to all this, my guide to Twitter ads will get you off to a running start.
Do your ads reach your target audience? That’s something else you can establish with the new tool.
If it works, you keep spending on those areas. If it doesn’t, you would go back to the Twitter campaign planner and try a different strategy.
However, because this Twitter tool is still in the early stages of rollout and isn’t available to vast numbers of advertisers, it’s probably a good idea to watch and wait. See how others are using the tool, what it’s doing for their success rates, and learn from case studies.
As the campaign planner reaches a wider audience and is more accessible, then you can start to get a better idea of how it could work for you and ways to apply it.
How To Set Up Twitter Campaign Planner
Are you ready to get started with Twitter’s campaign planner? It’s simple. All you’ve got to do is follow these step-by-step instructions.
Go to the campaigns drop-down menu in the left-hand corner and find the ‘Campaign planner’ option.
Fill out your Plan Details, including your aims, budget, beginning and end dates, and a frequency cap (how often people can see your ads).
Next, go to placements to choose where you want your ads to appear. Twitter sets ‘Home Timelines’ as a default, so you can’t move it. You can also choose to include your ads in profiles and search results.
Now, select your demographics. Which group(s) of people are you trying to reach? You can choose from demographics like age, language, gender, and location. However, the Twitter campaign planner ‘only supports country-level targeting in the United States, United Kingdom, and Japan,’ and language targeting is optional.
Next, it’s time to choose your devices. This step is optional, and you can select from the operating system, carrier, and device model.
Customizing your audience is another optional step. Custom audiences allow you to focus on existing followers to develop re-marketing campaigns. You can target people by website or app activity, app activity combination audiences, and lists.
Targeting features (optional) Here, you can target by keywords, interests, look-alikes, etc.
With all your information completed, select the ‘Start a draft campaign’ button and choose a funding source. You also need to give your new campaign and ad group a name. With that done, click on ‘Start a draft campaign’ to save everything and to copy your settings over.
When you look at the plan forecast, you can:
Make adjustments to your budget.
Select another currency.
Adjust the reach and budget curve. This is done by hovering along the pictured curve to see your estimated impressions and the potential reach that is possible if you change your budget. If you click on the curve, it moves the selected point to that budget level.
Integrating Planner Into Your Twitter Campaigns
Perhaps you’re an e-commerce company specializing in bridal flowers and want an efficient way to run campaigns. Trialing ads with Twitter’s campaign planner could be just what you’re looking for.
Here are some potential ways you could use it.
The first thing you could view is whether advertising on Twitter would increase your reach and impressions. From there, you could determine if launching a live ad may be the way forward.
Then you could test location or maybe interests and keywords to analyze whether this could get your ads in front of your ideal audience.
Frequency and reach are other elements you could try to see how this might increase brand awareness or campaign lengths to see if you could build further awareness of your business.
However, as I stressed in the last section, you don’t need to start making decisions about using the campaign planner yet. Learn all you can from others’ success, and when the tool becomes available to you, use their experiences as a guide.
FAQs
What Is The Twitter Campaign Planner?
The Twitter campaign planner allows you to test your advertising campaigns before launching them live. It forecasts the likely results, and you can test core areas, including impressions and reach. Twitter released the tool in late 2021 to a limited audience and it plans a wider release at some point.
How Do I Edit My Campaign?
You can edit the campaign while it’s in draft.
What Are the Minimum Budget Requirements For Twitter Campaign Planner?
The Twitter Campaign Planner has a minimum budget of $1,000 or the equivalent in the marketer’s chosen currency.
What Is the Minimum Campaign Length For Twitter Campaign Planner?
The minimum length is three days.
Conclusion
Even if marketers have an ample budget, they don’t want to waste their time or money on ineffective ads that don’t grow their business.
However, unless you’re familiar with Twitter ads and how to run them, there’s always a chance your ads will fall flat.
The Twitter campaign planner hopes to change all that by giving advertisers a prediction of the possible results.
With a better idea of what to expect, marketers can launch their ads confidently or tweak them and try again.
Although the Twitter campaign planner isn’t open to everyone at the moment, you’ve got plenty of opportunities to learn from others and how it works for them.
If there’s one question I get asked more than any other, this is it.
Everyone wants to know who wins in the battle and where they should spend their marketing dollars. And everyone hates when I tell them there isn’t an easy answer.
Like everything else, it depends.
Neither SEO nor PPC is fundamentally better than the other. As you’ll discover in this article, each tactic has its own set of advantages and disadvantages.
What is almost always true is that SEO and PPC work better together. Don’t believe me? I’ll prove it. In this article, I will:
Guide you through the positives and negatives of both digital marketing strategies
Show how each of them supports your business
Show you how PPC and SEO work together
Ready? Then let’s look at my favorite digital marketing strategy first.
How SEO Supports Your Business
If you need a search engine optimization primer, read my guide to SEO before going any further. If you don’t, you should already have a pretty solid understanding of how ranking on a search engine’s result pages can generate awesome traffic that grows your business.
Almost any business can benefit from the free traffic that search engines like Google send their way, but that’s not to say SEO should definitely be the be-all-end-all when it comes to marketing strategies. As you’ll read below, while there are plenty of benefits of SEO, there are also a couple of drawbacks to be aware of.
Pros of SEO
It’s cost-effective. SEO can be one of the cheapest forms of marketing and an incredibly cost-effective way of growing your brand. You don’t have to pay to receive organic traffic, and you can do much of the work yourself. But even using an SEO agency is much more cost-effective than PPC.
It delivers long-term results. If you do SEO correctly, your efforts can pay dividends for years to come. Not only will you avoid Google penalties, but SEO also has a habit of compounding. The top pages get more backlinks by virtue of being the top-ranked pages on Google. In turn, that makes them even more likely to continue ranking high in the future.
It targets every part of your funnel. Consumers are using Google at every stage of the buyer’s journey. That makes SEO one of the few digital marketing strategies to target every part of the sales funnel. Use SEO to engage customers early in their journey, and you should be able to significantly decrease acquisition costs.
Great brand awareness and trust. The more you appear on Google, the more consumers will trust your brand. And unlike PPC, you don’t have to spend a fortune to dominate the search results. With a focus on content marketing, you can become the go-to resource for your industry, appearing for every relevant keyword and positioning your brand as the trusted authority.
Cons of SEO
It takes time. Your SEO efforts aren’t going to drive instant results. It can take between six months and a year to see significant traction. As you can see from the graph below from content marketing agency Grow & Convert, there is a direct correlation between the length of engagement and the number of first-page rankings. Results can occur faster, but SEO may not be your best bet if you need to drive traffic now. That doesn’t mean you should avoid it, however. The sooner you start with SEO, the quicker you’ll see the kind of long-term results I described above.
You need to keep investing. While you can stop all SEO efforts and continue to see excellent results, I wouldn’t recommend it. In order to keep competing with the top brands, you’ll need to continue to publish new content, update existing articles and stay on top of the latest advice from Google.
You must be precise. You can’t half-heartedly work on SEO. Because Google and other search engines are constantly updating their algorithms and penalizing sites that use black and gray hat optimization techniques, you need to do SEO the right way. Trying to cheat the system and get quick wins will only see you end up with a penalty. And once you get penalized by Google, it’s far from easy to recover.
It requires a high level of skill. While anyone can do the work of an SEO in theory, being successful is another thing entirely. Not only is there a lot to know because of the complex nature of Google’s algorithm, but the work can be incredibly time-consuming. So even if you follow my advice, you may not necessarily have the resources to create content, optimize your on-page elements and build links. That’s why most people will look to hire an SEO consultant or an SEO agency, instead of doing the work themselves.
How PPC Supports Your Businesses
PPC stands for Pay Per Click Marketing. It is the practice of using paid advertising on search engines like Google and Bing to drive targeted traffic to your website. If you need more information on the basics of PPC, check out my overview of PPC before reading on.
As you can see from the screenshot above, PPC gives you the opportunity to appear at the very top of search engines. I’ll show you below just how powerful that can be. But don’t think that kind of placement comes for free. Among the biggest cons of PPC is the price you have to pay.
Let’s dig into those pros and cons further.
Pros of PPC
It delivers instant results. PPC is possibly the only digital marketing strategy where you can see results the same day you launch a campaign. The same certainly can’t be said for SEO. Of course, you’ll need to pay a lot to achieve fast results, and you’ll still need to create a great landing page, but it’s certainly possible to see a return on your investment within a week. You can scale results quickly, too. If your ads and landing pages convert, then acquiring more visitors is usually just a case of spending more money on ads.
It offers exceptional visibility. PPC ads are the first thing users see on desktop and mobile searches. Better yet, Google now makes it far less obvious that the top results are paid ads. In some cases, there can be as many as four paid ad spots before the organic results, as well as shopping ads. PPC ads also let you highlight key business information like your phone number and site links in a way that SEO doesn’t.
You get high-intent clicks. Most of the users clicking on your PPC ads will be close to making a purchase. That’s because most PPC ads only target high-intent commercial keywords. As a result, conversation rates are much higher for PPC than SEO. It also means it’s much easier to track to what extent PPC ads drive revenue.
Great data. You will generate a serious amount of data when you run a PPC campaign. You’ll see which ads work, which keywords drive the most traffic, and which landing pages convert best. That makes it easy to optimize your campaigns to increase return on ad spend while decreasing costs. It will also give you data you can use to improve your SEO and other digital marketing campaigns.
Cons of PPC
You have to pay to play. Unlike SEO, which can drive traffic for little to no money, you will need to have a pretty significant marketing budget to see results with PPC marketing. When we talk about industry-specific cost-per-click, it gets even higher, especially when talking about the legal and medical worlds. That’s fine as long as your ads are good, your landing pages convert, and you see a return on your ad spend. But that’s not always the case. Often, you can blow through hundreds or even thousands of dollars before achieving a positive ROI. As you can see, PPC cost per clicks can get pretty expensive.
Constant investment is required. Not only do you need to pay to play, but you also need to keep spending money to drive results. Your traffic and sales stop the moment you turn ads off. That makes it all too easy to become reliant on PPC. It is essential to balance your efforts with SEO and other digital marketing strategies.
There’s a learning curve. While it may seem easy to create an ad and put together a budget, optimizing your PPC campaign takes a lot of skill and knowledge. For one, Google and Bing’s platforms can be tricky for beginner marketers to get their heads around. But you also need to understand how optimizing your bids works, what negative keywords to add, and how to best optimize your landing page. None of these things are simple without the help of a PPC agency.
PPC ads can get stale. You need to constantly refresh your ads to keep them engaging. Any form of paid advertising, PPC or otherwise, can suffer when users become ad-blind. That’s when users notice they are reading an ad and scroll past it without engaging. That means PPC campaigns require more than just an ongoing budget. You need to commit to testing out new ads and landing pages if you want to continue driving sales.
SEO and PPC: How They Work Together
In reality, you shouldn’t be choosing between SEO and PPC. You should do both. PPC is great for achieving quick wins and driving high-intent traffic. SEO is a long-term game, but it should be a much more effective strategy after a year or two. You can rank for dozens of keywords with a single article, unlike PPC, where you can only target one.
What’s more, SEO and PPC are even more effective when you combine them together. Just check out the three strategies below for proof.
Crowd the SERPs on Branded Searches
You always want to appear at the top of the SERPs for your branded terms, right? Unfortunately, this isn’t always possible without combining SEO and PPC. Because companies will often create paid ads for their competitors’ branded keywords, you need to be creating PPC ads for your brand terms, too.
In doing so, you’ll own the first page for your terms and significantly boost brand awareness.
Don’t worry; you won’t have to spend a fortune on these ads. Because your landing page will be highly relevant to the search term, the cost of your ad appearing in the first paid ad position will be significantly less than what it will cost your competitors.
Move Expensive PPC Keywords to SEO
Run a PPC campaign for long enough, and you’ll soon find one or more expensive PPC ads that get a reasonable amount of clicks but almost no conversions. These keywords are a colossal waste of money.
This usually happens when these keywords lack commercial intent or target users at the start of the buyer’s journey.
That doesn’t mean it’s a bad keyword, though. Instead of giving up on it completely, use SEO to target it with an article instead. In doing so, you can introduce your brand to consumers earlier in the buyer’s journey and get the chance to grab their email address with a lead magnet. And because the data shows users click on your ad, you know they will probably click on an organic search result with the same angle, too.
Match Organic Results With PPC Ads
One final way to integrate SEO and PPC is to match your PPC ads to the SEO results. When you start doing both SEO and PPC, you’ll notice that a lot of the time, PPC ads don’t align with organic results.
This is particularly common on non-transactional comparison queries that occur in the middle of the buyer’s journey. Customers aren’t looking to buy at this point. They are looking for the best solution.
While the organic search results are filled with comparison posts, many PPC ads will only focus on one product. Search for “best CRM” and you’ll see a great example of this. The ads are all focused on single products, but the top organic result is a comparison post.
Here’s how you can win big in these cases. Rather than match your PPC ads to existing ads, match your ad to the searcher’s intent.
Instead of creating an ad solely focused on your product, create an ad and landing page that compares the best products in your industry. In doing so, users will be much more likely to click on your ad.
SEO vs PPC Frequently Asked Questions
How is ranking different when comparing PPC vs SEO?
PPC ads appear at the top of search engines ahead of SEO results. Paid ads are ranked depending on relevance, budget, and landing page quality. SEO results are ranked on over 200 factors.
How does PPC affect SEO?
You can use PPC ads to discover untapped and valuable keywords. PPC also supports your SEO efforts and helps you own the first page of results.
Is PPC better than SEO?
Neither PPC nor SEO is better than the other. They each have their own advantages and disadvantages. That being said, they always work best when used together.
What is one key difference between SEO and PPC?
The biggest difference between SEO and PPC is the cost. Traffic from SEO is free, while you need to pay to have a PPC ad appear in search engines.
SEO vs PPC Conclusion
You can use both SEO and PPC to grow your business. SEO will take time, but it is an incredibly cost-effective strategy in the long run. PPC will give you the customers you need now, even if you have to pay for the results.
That’s why I always recommend marketers don’t choose between them. Do both, and make sure you are using both strategies together to drive even more conversions.
The NC-17 flick, an adaption of Joyce Carol Oates’ 2000 novel, is a fictionalized take on the real-life actress and the struggle she endured during her brief life. The drama, directed by Andrew Dominik, stars Ana de Armas as Monroe. “Blonde” became available for streaming on Sept. 28.
While the film got a rapturous reception at the Venice Film Festival, it has been largely panned by both film critics and Monroe fans since its release. Many have said it exploits Monroe, who passed away in 1962 at age 36.
“As a Marilyn Monroe historian, it’s very disappointing that author Joyce Carol Oates and director Andrew Dominik have gone to such great lengths to victimize Hollywood’s most famous and beloved icon,” Fortner told Fox News Digital.
“’Blonde’ is a fairytale that straddles a very thin line between actual events in Marilyn Monroe’s life and the false narrative Oates fabricated for her novel,” he said. “In this film, Andrew Dominik has gone even further with graphic, grotesque and disturbing adaptations of the chapters in the book. It is the definition of exploitation. And worse, it is the assassination of a woman who isn’t even here to defend herself and clarify definitively what’s true and what’s false.”
Fortner is considered an authority on Monroe and assists major auction companies in authenticating and verifying memorabilia. He owns the world’s largest private collection of Monroe’s personal possessions, which he shares on both his website and social media. Most recently, he is launching a podcast titled, “All Things Marilyn,” which will aim to explore Monroe’s career and legacy based on conversations with notable experts.
“Above all else, viewers must note that ‘Blonde’ was not a biography about Marilyn Monroe nor is this Netflix film a biopic,” he said. “Nearly every scene in the film portrays a mistruth or fabricated event. It does not tell the true story of Marilyn Monroe.”
Fortner has also taken to his website to publish an in-depth review after watching “Blonde.” In it, he criticized the film’s numerous inaccuracies on Monroe’s life, which he said are presented as fact.
Like Fortner, Emily Ratajkowski took to social media to share her feelings about “Blonde.” The model, 31, admitted that she has yet to see the film. However, the conversations surrounding it have compelled her to speak out.
“I’m not surprised to hear it’s yet another movie fetishizing female pain even in death,” said Ratajkowski. “We do that in many, many different ways, but I want that to change.”
Ratajkowski compared Monroe’s treatment by the media to other modern-day stars who have suffered in the public eye.
“Look at Amy Winehouse, look at Britney Spears, look at the way we obsess over [Princess] Diana’s death,” she shared.
Adrien Brody, who starred in “Blonde,” defended the project, insisting it was “supposed to be a traumatic experience.” The Oscar winner told the Hollywood Reporter that both the film and the book that it was inspired by are “rife with themes of exploitation and trauma” because “Marilyn’s life, unfortunately, was full of that.”
“I think that since [the film is] told in this first-person perspective, it works somehow for the film to be a traumatic experience because you’re inside of her — her journey and her longings and her isolation — amidst all of this adulation,” said the 49-year-old. “It’s brave, and it takes a while to digest. And I think it’s in conflict with what the public’s perception of her life is.”
Monroe’s official Instagram page has dedicated its most recent posts to her accomplishments as a star.
“Throughout Marilyn’s life, she never stopped aiming to better herself and her career,” one post read. “She studied under many coaches and was always eager to develop her talent.”
“Marilyn dedicated her life to acting,” revealed another. “Once she got into the movie business, she got acting lessons and advice to help her succeed.”
Dominik, who has read many of the reviews, said that “Blonde” is supposed to be “a horror film.”
In his post, Fortner noted that the grotesque inaccuracies of “Blonde” make it a true horror show even for those unfamiliar with Monroe’s journey beyond the big screen. Rather than exploring a complex life that included both triumphs and tragedies, it only created a poor caricature of a star mocked decades after her death.
“In a 1960 interview with journalist Georges Belmont, Marilyn said, ‘The true things rarely get into circulation. It’s usually the false things.’” Fortner pointed out. “’Blonde’ is utterly atrocious, misogynistic and a fail in every sense of the word. My only hope is that it is perceived by viewers as so incredibly ridiculous, salacious and horrifying that the general public will switch it off and assume it couldn’t possibly be an accurate representation of the most famous blonde of all time.”
“We should all take comfort in knowing Marilyn Monroe is not here to witness this,” he added.
A company finance is a method to aid obtain your service began or to assist it along to establish as well as expand. Numerous local business owner look for a service finance at one factor or one more. Fortunately there are several organization financing choices to assist them.
If the organization has actually developed debt, when it comes to a service lending the primary point to think about is. If business is rather brand-new or brand-new, it is unfortunate that business has any type of credit history of its very own as well as a result business proprietors credit score will certainly be made use of to figure out the merit for a funding.
Developed organizations might have their very own credit line different from business proprietor. The company proprietor need to attempt to develop the company debt different kind their very own credit rating as this will certainly be useful down the roadway if at all feasible.
The sort of service lending truly relies on the credit report score as well as the demand. One prominent car loan is the SBA company funding. This finance originates from a routine lending institution yet is backed by the Small Business Administration.
Business realty fundings resemble a domestic realty funding. There are additionally unique launch finances to aid an organization get going, which offer even more possibility for services that regular lending institutions view as high danger.
Organizations have some added choices over a private attempting to obtain a lending. A company car loan can be safeguarded with receivables. The receivables can be made use of to protect the car loan.
They might additionally have the ability to obtain a seller account cash loan. This is a finance on what business common gets via charge card sales. The debt business expands a finance for the quantity of the ordinary credit report sales business generally has.
Furthermore, if business requires a car loan to get materials or various other goods for business they might have the ability to obtain a line of credit history with a supplier.
As a last option, if a company credit score is not developed different kind individual credit report of the proprietor, business proprietor can obtain a house equity credit line with their residence mortgage to cover the lending quantity they require.
This, nevertheless, must be a last resource. Services that are launching without credit scores of their very own are taken into consideration really high threat. A local business owner ought to comprehend totally what they are running the risk of prior to placing their house in risk.
Service car loans are typically provided a great deal of factor to consider. Since in the United States there is a whole lot of support for individuals attempting to preserve a service or begin, that is. The objective is to permit individuals to follow their desires and also make it as simple as feasible for these organizations to be successful.
A service car loan is a means to aid obtain your service began or to aid it along to create and also expand. Numerous company proprietors look for out a company financing at one factor or an additional. The kind of service car loan truly depends upon the credit history score and also the requirement. One preferred lending is the SBA service car loan. The credit scores business expands a financing for the quantity of the ordinary credit report sales the company typically has.
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