As a sister company to ClickFunnels.com ($10M+ MRR), we are a digital marketplace, connecting their 140k+ paying clients to freelancers. We are looking for an additional front-end developer to rebuild our marketplace on the Sharetribe platform to improve the user experience and usability for all our users (buyers/sellers).
Requirements:
– User Experience: We’re looking for someone who understands what it takes to deliver a quality user experience. There is a massive difference between building what is simple from a development perspective and ultimately delivering the best user experience. You will need the ability to see and feel what it’s like for a first time user going through the projects you develop.
– Communication, Communication, Communication: We are looking for a developer who understands the importance of team communication. Working remotely requires an added layer of good communication. It’s important to keep the team up to date on what you’re working on and if you’re running into any issues, that you’re clearly communicating them to the team so we can work together to figure them out.
– Timelines/Deadlines: Understands the importance of setting and hitting deadlines. Each project you will be expected to set an estimate on how long it will take to accomplish and the work towards hitting that target.
– Detail oriented: Someone who pays attention to detail and cares about the quality of their work, enough so that none of the details slip between the cracks. With each of your commits, it will be important that your notes are accurately reporting what was updated within each of the commits.
Location: Barcelona, SpainRemote: 100% Willing to relocate: No Technologies: ReactJS, React Native, Ruby On Rails. Résumé/CV: https://alamedadev.com Email: hola@alamedadev.com The post New comment by uokesita in “Ask HN: Who wants to be hired? (November 2020)” appeared first on ROI Credit Builders.
The Justices have a chance to clarify who writes election law. The post The Supreme Court’s Pennsylvania Cleanup appeared first on ROI Credit Builders.
Luckily for you, I’ve got plenty of tips that can help.
And there’s one strategy I’ve borrowed from my business analyst friends, which I’m going to share with you today.
It’s called a SWOT analysis.
A SWOT analysis can help you see a different side to your PPC campaign and improve its performance in the process.
This article will help you carry out your own analysis and take your PPC campaigns to another level.
What is a SWOT Analysis?
A SWOT analysis is a corporate evaluation technique that can be used to assess anything from an entire company right down to a single PPC campaign.
So, what does SWOT stand for?
It stands for Strengths, Weaknesses, Opportunities, and Threats.
Strengths and weaknesses are internal factors, things you control. Opportunities and threats are external factors. These are happening in the market right now, whether you like it or not. You may not be able to change them, but you can react to them.
Typically, SWOT analysis is used at an operational level to help business leaders assess a company’s current position in the market and highlight areas for future growth.
It can also be used to assess your PPC campaigns. A SWOT analysis can show you how well your campaign is performing, what’s holding you back, and how you can improve.
Why Your Company Should Do SWOT Analysis for PPC Campaigns
A SWOT analysis should be considered essential if you don’t want your PPC campaigns to fail.
Too often, when brands try to optimize their PPC advertising, they look at their campaigns in isolation. They only analyze their own keywords, bids, and landing pages. But your PPC campaigns don’t exist in a vacuum.
You are competing with hundreds of other brands for the same cherished three or four spots.
A SWOT analysis will help you to understand external factors that may impact your PPC campaigns. Things like competitors, the economy, and the state of your industry can all affect the performance of your ads and the likelihood that someone will buy when they click them.
You’ll also identify new opportunities for your campaign. That could be doubling down on what you do well, or it could be fixing one of your weaknesses. When you lay out what’s working and what’s not, it’s much easier to put together a plan that involves more than just raising your bids.
Ultimately, it will help you to look at your PPC campaigns in a different way. Despite the wealth of advice out there on optimizing PPC campaigns, it’s easy to get stuck in a routine of researching keywords, testing new ad copy, and creating new landing pages.
There’s much more you can be doing to improve your campaigns, and a SWOT analysis will help you take your PPC campaigns to the next level.
How to Do a SWOT Analysis of Your PPC
All you need to do is sit down and brainstorm each of your campaign’s strengths, weaknesses, opportunities, and threats. They are typically displayed in a 2×2 grid.
But you can just make a list below each header if that’s easier.
It can help to have a goal in mind when starting your SWOT analysis.
By focusing on your PPC campaigns, you have already narrowed your focus, but can you get an even clearer picture of what you want to achieve?
Maybe you want to figure out why your PPC campaign isn’t driving as many sales as your Facebook ads, for instance. Or find ways to maximize what is already a profitable channel.
It’s best to do a SWOT analysis with more than one person. The more views and opinions you can capture, the more complete a picture you’ll be able to develop. You can brainstorm together or complete the analysis individually, coming together at the end to share your thoughts.
Finally, try to keep things as even as possible when brainstorming. If you have 10 strengths, find 10 weaknesses. Find a threat for every opportunity. You get the picture.
SWOT Analysis S: Strengths
Start by making a list of all the strengths of your PPC campaign. Strengths are all the internal positive factors about your PPC efforts.
For instance, maybe you have an excellent ROI or a high Quality Score. Covering hundreds of relevant keywords could also be a strength, as could your CTR or bounce rate.
Think about the advantages you hold over the competition, too. That could be the PPC agency you partner with, for instance. It could even be the quality of your products or the strength of your brand. There’s no reason to limit your strengths to things that are specific to your PPC campaign.
Don’t be modest, here! Now’s the time to boast if ever there was one.
SWOT Analysis W: Weaknesses
Next, examine your PPC campaign’s weaknesses. These are things you are in control of that are stopping you from increasing your ROI and generating more revenue. They could also be things your campaign currently lacks, like A/B testing.
But they could also be broader weaknesses like a small budget or a lack of PPC experts.
Remember to only include things you have control over in this category. Having a bigger, better-funded competitor is not a relevant weakness of your campaign. Operating in a very competitive market is, on the other hand. You can’t control your competitor, but you can choose not to compete. Or at least not compete directly.
When in doubt, look at your strengths section and think about the opposite.
SWOT Analysis O: Opportunities
Now consider any external positive factors that could improve your PPC campaigns in the future. You could be launching a new advertising campaign, for instance, that would increase the demand for your product.
Maybe a competitor is on the verge of bankruptcy or is pivoting their business model.
Take into account the time frame of these opportunities. A new marketing campaign may only increase demand for a few months, whereas ongoing market growth (like the acceleration of e-commerce) may last for years.
Don’t forget to combine what you’ve done so far by including weaknesses that can be turned into strengths.
SWOT Analysis T: Threats
Finally, look at threats to your PPC campaign. These are also external factors that you have little to no control over. And this is where you’d list those bigger, better-funded competitors who are constantly outbidding you.
It’s not just your competitors you need to consider, however. What’s the market like for your current product? Are consumers shopping somewhere other than Google? Could anything change that would impact your success, like one of your employees taking a new job?
It can help to think about your company and your industry at a broader level, too. Does your product risk becoming obsolete, for instance? Or could changes to the market weaken demand for your offering?
Visualizing and Displaying Your SWOT Analysis
There are several different methods to display your SWOT analysis.
As I have shown above, the most common format of a SWOT analysis is a 2×2 chart. This makes it easy to visualize your analysis as a whole, as every section is displayed in relation to each other.
But it’s not the only way you can display your SWOT analysis.
There are plenty of ways to make your analysis more digestible and visually engaging.
Or this creative McDonalds SWOT graphic by Creately.
If design isn’t your forte, Lucidchart has a SWOT analysis generator you can use instead.
Making Your SWOT Analysis Actionable
One problem with a SWOT is that it doesn’t produce actionable results. It only helps you understand where you currently are.
You need to make your analysis actionable.
Start by looking at the relationship between each section. For instance, ask yourself whether you can use your strengths to create new opportunities, or whether you can remove threats by improving your weaknesses.
Let’s start by looking at how you can turn your strengths into new opportunities. Basically, this means doing more of what you are good at. In the example above, we highlighted landing page creation as a strength.
You could turn this into an opportunity by creating more landing pages for your ad groups. Doing so could improve your quality score, decrease your bounce rate, and increase your conversion rate.
Next, identify how you can turn your weaknesses into strengths. Again, in the example above, I listed a lack of a dedicated PPC account manager as a weakness. Assuming you have the budget to hire a new employee, this is a pretty easy one to fix. Alternatively, you could work with a digital marketing consultant.
Now let’s look at opportunities. Is there any way you can capitalize on the opportunities you’ve identified? We listed e-commerce growth and new products as opportunities above. One option is to increase our budget to take advantage of the growth in e-commerce. Another would be to create new ads and landing pages for our new products.
Finally, look at the threats. You probably won’t be able to change any of these directly, but you figure out ways to mitigate the threats. For instance, if you have a larger competitor with a bigger budget, you can maximize your ROI as much as possible or target longer tail keywords.
Examples of SWOT Analysis for PPC Campaigns
Are you ready to start your own SWOT analysis? Hopefully, you can use my examples as a jumping-off point. But just in case you need more guidance, here are a couple of other examples of SWOT analysis for PPC campaigns.
You can see they get very specific listing ad KPIs in both the strengths and weaknesses columns. They also do an excellent job of balancing strengths with weaknesses and opportunities with threats.
This is a much broader approach to PPC SWOT analysis, including things like product prices and availability. They also do a nice job of matching up strengths with weaknesses and opportunities with threats.
Conclusion
A SWOT analysis is a great way to get a different perspective on your PPC campaign. Remember, your campaigns don’t exist in a vacuum, and neither should your optimization efforts.
By thinking about your ads in the context of the broader market and economy, you can optimize your campaigns at a level your competitors can only dream of.
Why stop at creating new ad copy and running A/B tests when you can find out ways to capitalize on new consumer sentiment or shifts in the market.
What have you uncovered with your SWOT analysis? Let me know in the comments!
WELL Health Inc. | Software Engineers | Full Time + Equity | Los Angeles, CA/Santa Barbara, CA/Remote(PDT/CST) https://wellapp.com/careers/#jobs WELL is a patient communication infrastructure for healthcare (https://wellapp.com/). We enable enterprise health systems, private practices, and vendors to conduct seamless conversations with patients across multiple channels — including texting, email, telephone, and live chat. With WELL, …
Overtime – Episode #387 (Originally aired 05/06/16)- Bill and his roundtable guests Richard Taite, Bryan Cranston, Ann Coulter, Nick Gillespie and Dan Savage answer fan questions from the latest show.
Do you want to know all about the Dun and Bradstreet Rating and all of their scores and reports? D&B is the oldest and largest credit reporting agency. But you will need a D-U-N-S number to start building business credit. What if you don’t have a D-U-N-S number? Then get one; they are free. Go to: dnb.com/duns-number/get-a-duns.html. So this number gets a business into their system.
What are D&B Reports All About?
To consider the scores, you need to look at D&B Reports. D&B offers database-generated reports. The business services giant produces such a report in order to help their clients decide whether a business is a good credit risk. Companies use the reports to make informed business credit decisions and avoid bad debt. So several factors enter into creating such a report.
In general when D&B does not have all of the data they need, they will indicate as much in their reports. But missing data does not necessarily mean a company is a poor credit risk. Instead, the risk is unknown.
This is true for the Dun and Bradstreet Rating and for any other D&B business credit score.
The main reason for a client using this kind of a report is to engage in credit risk monitoring of merchants, suppliers, and business partners. This helps companies make informed business credit determinations and steer clear of bad debt.
Dun & Bradstreet takes many factors into account in producing such a report. These include a predictor of payment delinquency; how financially stressed a company is compared to comparable businesses; an evaluation of supplier risk; credit limit recommendation; D&B rating; and PAYDEX score. So let’s consider all of these factors in turn.
Is D&B Data at All Accurate?
D&B Data is only as good as how complete it is. D&B constantly gathers data. So it works to improve its analyses to assure the greatest degree of accuracy possible. To ensure as accurate a report as possible, give D&B your company’s current financial statements.
What are Dun & Bradstreet Scores All About?
Now let’s look at Dun & Bradstreet Scores. D&B has five main scores. PAYDEX is maybe the best-known. The other four are the D&B Rating; Delinquency Predictor; Financial Stress Score; and the Supplier Evaluation Risk Rating. For a sample Business Information Report, go to products.dandb.com/download/2019_BIR-Snapshot-Report.pdf.
So the main score is PAYDEX. However, a business will not get a PAYDEX score, unless it has at least 3 trade lines reporting, and a D-U-N-S number. A business must have BOTH to get a D&B score or report.
What is the PAYDEX Score?
Let’s focus on the PAYDEX Score. This is Dun & Bradstreet’s dollar-weighted numerical rating of how a company has paid the bills over the past year. D&B bases this score on trade experiences reported by various vendors. The Score ranges from 1 to 100; higher scores mean a better payment performance. PAYDEX scores reflect how well a company pays its bills. Larger bills get more weight in the calculation.
What is the Dun and Bradstreet Rating?
Now let’s check out the Dun and Bradstreet Rating. Dun & Bradstreet bases the Dun and Bradstreet Rating on a company’s net worth based on financial statements, as well as the company’s overall condition.
So a Dun and Bradstreet Rating is meant to help businesses rapidly gauge a business’s size and composite credit appraisal. The Dun and Bradstreet Rating is based on information in a company’s interim or fiscal balance sheet, and also an overall evaluation of the firm’s creditworthiness.
If a company’s financial statements are not provided, the score is based on company size, industry, or other related factors. If a company does not provide info, D&B will base certain scores on other related information in their file.
A company will get a lower Dun and Bradstreet Rating if they do not provide any information. It is in every company’s best interests to provide as much info to Dun and Bradstreet as possible.
So let’s consider the Delinquency Predictor. The Delinquency Predictor runs from 1 to 100. Higher scores are better. Dun & Bradstreet uses predictive models to determine how likely a company is to be late with its payments. Predictive scoring is a method of using historical information in order to try to predict future outcomes. It entails identifying the risks inherent in a future decision. It does this by examining the relationship between historical information and the future event.
This represents an objective and statistically derived counterpart to subjective and intuitive assessments. Such scoring allows a business to rank and order accounts based upon the probability of an event taking place, such as delinquent payments.
That being said, note that predictive scoring only represents a statistical probability. So it is not a guarantee. The scoring system ranks and orders accounts based on the probability of late payments. However, a new company has no historical information, by definition.
The Delinquency Predictor looks at the proportion of slow payments in recent months; Proportion of past due balances to total amount owing; the higher risk industry based on delinquency rates for this industry; any increase in proportion of delinquent payments in recent payment experiences; and any evidence of open suits.
What is the Dun & Bradstreet Financial Stress Percentile?
Now let’s tackle the Financial Stress Percentile. The percentile runs from 1 to 100. 1 percentile is most likely to fail. The 100 percentile is least likely to fail. It is a comparison to other businesses.
The Financial Stress Percentile compares the company in question to other businesses in the same location, business sector, number of employees, or number of years in the business. Financial Stress Score Norms show an average score and percentile for all firms with similar demographic characteristics. These Norms can be used in order to benchmark where this particular business stands in relation to the norm for its peer group.
It is based on a much higher raw score, the Financial Stress Score. The Financial Stress Score runs from 1,001 to 1,875. A score of 1,001 represents the highest probability of business failure. So a figure of 1 shows the lowest probability of business failure.
How Does the Financial Stress Score Relate to the Financial Stress Percentile?
The Financial Stress Score is based on a low proportion of satisfactory payment experiences to total payment experiences, a high proportion of past due balances to total amount owing, any UCC Filings reported, and a high number of enquiries to D&B over last 12 months. So this score compares a company to similar businesses in the D&B database.
Dun & Bradstreet produces Financial Stress Scores to forecast the chance of business failure over the upcoming twelve months.
D&B defines business failure in several ways. One is as a business which gets legal relief from its creditors. Another is a firm which discontinues its business operations without paying off all of its creditors in full. Yet another is a business which voluntarily withdraws from its business operations thereby leaving unpaid obligations
Another way is a company which enters into receivership or reorganization. Or it can be a company which makes some kind of arrangement for the benefit of its creditors. And all of this is based on the information found inside D&B’s commercial database.
If your company has a lot of lawsuits and liens against it, those will negatively impact your financial stress score.
What is the Dun and Bradstreet Supplier Evaluation Risk Rating?
How about the Supplier Evaluation Risk (SER) Rating? So this is a scale of 1 to 9. 1 means a company is least likely to fail to pay its own suppliers. Whereas 9 is the opposite, showing highest likelihood.
The Supplier Evaluation Risk Rating forecasts how probable it is that a company will get legal relief from its creditors. Or it can show the chance a business will discontinue its operations without paying creditors in full over next twelve months. The SER rating comes from D&B’s Financial Stress Score. So the Financial Stress Score percentile serves as the basis for the SER Rating.
Factors affecting a Supplier Evaluation Risk Rating are a negative net worth, and the proportion of slow payment experiences to total number of payment experiences reported. So the factors also include if a business belongs to an industry with above average risk of ceasing operations or becoming inactive.
So it is not exactly the same as the Dun and Bradstreet Rating.
What is the D&B Maximum Credit Recommendation?
Consider the Maximum Credit Recommendation. So it includes recommended dollar guidelines. D&B performs an overall assessment of a business for the next 12 months. They also check the predicted risk of business discontinuation. Further, they look at the predicted risk of severely delinquent payments.
D&B bases its dollar guideline amounts on a historical analysis of overall business risk. A recommended limit is based on the probability of severe delinquency. But this recommendation is no guarantee that a business can cover the recommended amount.
More Information about D&B Business Information Reports
What else is in D&B Business Information Reports? In addition to the above scores, a D&B Business Information Report contains trade payments (summary and by industry). So it also has trade line specifics with dollar amounts and terms, and legal events. It also has company events (mainly concerning ownership and management). So it also has a company family tree showing ownership specifics.
A Business Information Report also contains a Risk Assessment summary. So this summary shows the Maximum credit recommendation; PAYDEX; Delinquency Predictor percentile; Financial Stress percentile; and the Supplier Evaluation risk.
Dun & Bradstreet collects objective data points on businesses and creates Business Information Reports from them. These reports outline five basic scores. So some of these are predictive scores. The more information D&B has, the more comprehensive the report is.
Finally, a Dun and Bradstreet Rating is only as good the information in its report.
Dun & Bradstreet’s database includes over millions of firms spanning the globe. So this includes millions of active companies and millions more companies which are out of business but kept for historical reasons.
D&B constantly gathers data and works to improve its analyses to ensure the greatest degree of accuracy possible. To ensure as accurate a report as possible, it quite literally pays to provide D & B with your business’s current financial statements. In that way, you will have a far more accurate Dun and Bradstreet Rating sand D & B report.
Because an accurate D&B report means you are far more likely to get business funding.
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