Is It Too Good to Be True? An In-Depth Kabbage Review

As a general rule, if something seems too good to be true, it is.  Kabbage offers fast, flexible financing. Approval is easy to obtain, and in most cases, you can have funds in just a few minutes.  In addition, their minimum eligibility requirements are much easier to meet than some others. Wondering if Kabbage is right for you? Our in-depth Kabbage review can answer that.

Is Kabbage Right for You? Find Out in Our Complete Kabbage Review

Kabbage is one of several lending companies online. It provides small business funding in the form of a line of credit. Now, I reveal the details about this online lending option in my in-depth Kabbage review.

Kabbage Review: Basic Background

Kabbage is a venture funded company that is backed by investors which include SoftBank Capital, Thomvest Ventures, Reverence Capital Partners, Mohr Davidow Ventures, the UPS Strategic Enterprise Fund, ING, BlueRun Ventures, Santander InnoVentures, Scotiabank, and TCW/Craton.

The company offers perks for its customers. These include specials from Dun & Bradstreet, UPS, Vonage, and Adobe Creative Cloud among others.  

Kabbage Review Credit Suite

Find out why so many companies use our proven methods to get business loans. 

Kabbage Review: What You Need to Know about Kabbage Loans 

First, they offer lines of credit.  This means it is revolving credit you can use as needed.  For most, amounts of up to $250,000 are available. You can qualify in as little as 10 minutes. Furthermore, terms are 6, 12, or 18 months. You have to be in business for more than one year, and your business revenue has to be $50,000 annually or $4200 per month over the last 3 months. 

Kabbage Review: Credit Reporting and Score Requirements

In the course of this Kabbage review, I could not find anything concrete about a credit score requirement or credit reporting.  I did find other reviewers that had contradicting information. For example, one claimed there was no minimum interest rate requirement.  In contrast, another claimed that the minimum interest rate for application approval is 500. Another put the minimum at 560. Whatever the case, it appears that their minimum required credit score is much lower than others in the field. In addition, one reviewer stated that they do not report on-time payments to the credit agencies, but they may report late or missed payments. 

The only thing concrete I could find from Kabbage themselves is that they do a one-time hard credit pull.  A hard credit check will affect your credit score. Also I found this information in the FAQs on the Kabbage website. It wasn’t just out there on a top page.

Kabbage Review: Approval and Receipt of Funds 

Kabbage links to your bank or merchant accounts to understand your cash flow and decide what amount you can afford to borrow. Their lines of credit range from $1,000 to $250,000. 

For lines of credit up to $200,000, if they are able to automatically get business information and verify your bank account, they can approve a loan in minutes.  Amounts over $200,000 must have a manual review. Sometimes, mistakes happen during the sign-up process. Also, they may send small deposits to help confirm your banking information for security purposes. In these cases, it may take longer to get access to funds.

Once everything is settled, they send funds to the account of your choice. If you choose to have your funds deposited to a PayPal account, it takes just a few minutes. However, loans that go to a business checking account can take up to three days to be deposited.  It just depends on your bank. 

They retain access to your account.  This means they can review your revenue faster than other lenders.  Still, it also means they have access to your account for the duration and beyond unless you take action. 

If you make a draw using the dashboard or app, you have to take a minimum of $500.  In contrast, if you use your Kabbage card there is no minimum draw. 

Kabbage Review: Interest Rate vs. Fees

Kabbage uses a monthly fee model rather than an annual percentage rate.  Fees range from 1.5 – 10%. This sounds fabulous, of course, but you need to look a little closer.  First, the fee amount is based on business performance factors. This is similar to how traditional lenders assign interest rates, so not really a big deal. 

The problem comes in with how the fee is actually applied.  They are forthright about this on their site, but you do have to dig around and do some research to fully understand it.  They offer a calculator to help you.  Use it. I gave it a shot, and according to the calculator on the Kabbage website, a $30,000 loan paid out over 6-months at a 3% fee would result in a total of $33,300 total being paid back.  If you do the math on that, you are paying back an effective 11% interest rate, if it were interest and not a fee.  

Three percent of $30,000 is $900.  You pay that $900 fee each month for the first two months, and the $375 per month for months 3-6.  While I could not find an explanation on the reduction in fee over the last 4-months, it could have to do with the reduction in principal.  The issue is, you end up paying way more in fees than it may appear until you dig a little deeper. With fees going up to 10%, it is imperative that you use the calculator to get a true understanding of loan cost on the front end.  

Kabbage Review: What Does Kabbage Say About the Issue? 

Here is how Kabbage explains it on their site: 

“Kabbage’s maximum rate for each month is 10%. Third party partners may occasionally charge up to an additional 1.5% for each month. Every month you’ll pay back 1/6 of the total loan (for 6 month loans), 1/12 of the loan amount (for 12 month loans), or 1/18 of the total loan (for 18 month loans) plus the monthly fee. Your actual fee rate if qualified is based on a review of your revenue and credit history. For more details, read about our Rates & Terms.”

Kabbage Review Credit Suite

Find out why so many companies use our proven methods to get business loans. 

Kabbage Review: Does Kabbage Make Loans to Everyone? 

The short answer is no.  They state that they do not extend credit to those businesses dealing in “marijuana, CBD, firearms, gambling, financial institutions, lending or non-profit organizations.”  However, there is a footnote on firearms that states only specific businesses dealing in firearms are excluded.  Consequently, some firearms dealers are eligible. If this is you, be sure to do your due diligence. 

Speaking of Due Diligence: Ratings and Reviews

I never write reviews without checking out the reviews of others.  Consequently, this Kabbage review is no different. I find it wise to start at the Better Business Bureau.  Kabbage has an impeccable BBB file.  They have been accredited since 2014.  In addition, they have an A+ rating. Also, there are over 180 reviews and they are overwhelmingly positive.  As a result, they have a rating of 4.5 stars. Most of the positive reviews were noting how fabulous customer service is. 

The one negative review I found, though I admittedly stuck to the ones in the most recent year, was related to the person not fully reading the information on the website or asking questions.  There are 49 complaints on their BBB file, which are separate from reviews. With complaints, Kabbage can respond. From what I can see, they responded each time and either made the situation right, or they answered the issue with how the customer simply did not understand the process as it was clearly written on the website.

In addition to the BBB, I looked at other review sites when conducting my Kabbage review.  Other sites had more negative information. Virtually all of the negative reviews were related to either unexpectedly high payments, credit inquiries, or bank account access. It appears that, due to ongoing account access, they can draft payments from your account.  While they do disclose this, it seems a lot of borrowers miss it. As you can imagine, this results in some overdrawn bank accounts. 

Kabbage Review: The Final Decision on Kabbage

My final opinion after my Kabbage review is, they will do in a pinch but try to find something better first.  It appears that they truly stand by what they do and offer a legitimate product. They do not lie about anything or misrepresent themselves in any way.  

However, the fee model is confusing even to those that work with finances every day, like me.  It could be seen as a ploy to make it appear that interest rates are 1.5% to 10%, when in fact there is no actual interest rate, and the fees are much higher than it sounds.  The information is all there, but you do have to look for it. 

I highly recommend, if you choose to take out a line of credit with Kabbage, you do complete and thorough research.   Read through positive and negative reviews on the BBB and on other sites, and read all of the FAQs on the Kabbage website, along with the footnotes.  

How Do I Find Something Better?

That’s the million-dollar question isn’t it?  Most people use a service like Kabbage because it is easier to get approval with a poor credit score.  My Kabbage review convinced me that if you can get funding that costs less, you should. To do this, you need to increase fundability.  The truth is, your credit, both business and personal, are only a small piece of the complete fundability of your business.  

A look at online lending Credit Suite

Find out why so many companies use our proven methods to get business loans. 

What is Fundability? 

At its core, fundability is the ability to get funding for your business.  When a lender considers lending to your business, do they feel that you are high risk?  Do you appear to be a business that can and will pay back the debt?  Lenders are in it for the money, and they need to feel they will get a return on their investment. Truly, a high credit risk is not a wise lending choice.  

How Do You Increase Your Fundability?

The harder question is how does a business increase their fundability?  What makes this answer difficult is that there is so much the answer must cover.  As I mentioned, a great business credit score is important.  However, there is a lot more to it.

A potential creditor needs to see that your business is legitimate and profitable.  Many loan applications are denied approval due to fraud concerns.  Others, simply because something didn’t match up and threw up a red flag. Maybe the addresses or phone numbers didn’t match on a couple of reports and it just looks unprofessional.   

Make Sure Your Business Is Set Up to Be Fundable

It has to be set up to appear to be a fundable entity separate from you, the owner.  How do you accomplish this? Make sure your business has a  fundable foundation. The building blocks of a fundable foundation include: 

  • Separate Contact Information
  • An EIN
  • Incorporation
  • Dedicated Business Bank Account
  • All Necessary and Proper Licenses
  • Professional Business Website

In addition to a fundable foundation, the following factors affect fundability. 

Business Credit Reports

The next piece of the fundability puzzle after the fundable foundation is your business credit report.  That is the credit report, much like your consumer credit report, that details the credit history of your business.  It is a tool to help lenders determine how credit worthy your business is.  

Where do business credit reports come from?  There are a lot of different places, but the main ones are Dun & Bradstreet, Experian, Equifax, and FICO SBSS.  Since you have no way of knowing which one your lender will choose, you need to make sure all of these reports are up to date and accurate. 

Other Business Data Agencies 

In addition to the business credit reporting agencies that directly calculate and issue credit reports, there are other business data agencies that affect those reports indirectly.  Two examples of this are LexisNexis and The Small Business Finance Exchange. These two agencies gather data from a variety of sources, including public records.  This means they could even have access to information relating to automobile accidents and liens. While you may not be able to access or change the data the agencies have on your business, you can ensure that any new information they receive is positive.  Enough positive information can help counteract any negative information from the past. 

Identification Numbers 

In addition to the EIN, there are identifying numbers that go along with your business credit reports.  When considering what is fundability, you need to be aware that these numbers exist.  Some of them are simply assigned by the agency, like the Experian BIN.  One, however, you have to apply to get. It is absolutely necessary that you do this. 

Dun & Bradstreet is the largest and most commonly used business credit reporting agency.  Every credit file in their database has a D-U-N-S number.  To get a D-U-N-S number, you have to apply for one through the D&B website. 

Business Credit History

Your credit history has everything to do with everything related to your credit score.  This is a huge factor in the fundability of your business.  

Your credit history consists of a number of things including: 

  • How many accounts are reporting payments?
  • How long have you had each account? 
  • What type of accounts are they?
  • How much credit are you using on each account versus how much is available?
  • Are you making your payments on these accounts consistently on-time?

The more accounts you have reporting on-time payments, the stronger your credit score will be. 

Business Information

On the surface, it seems obvious that all of your business information should be the same across the board everywhere you use it.  However, when you start changing things up like adding a business phone number and address or incorporating, you may find that some things slip through the cracks. 

The key to this piece of the business fundability is to monitor your reports frequently. 

Financial Statements

This encompasses a broad spectrum of things.  First, there is the obvious. Both your personal and business tax returns need to be in order.  Not only that, but you need to be paying your taxes, both business and personal.  However, there is yet another layer.  

Business Financials

It is best to have an accounting professional prepare regular financial statements for your business. Having an accountant’s name on financial statements lends credence to the legitimacy of your business. If you cannot afford this monthly or quarterly, at least have professional statements prepared annually. Then, they are ready whenever you need to apply for a loan. 

Personal Financials

Often tax returns for the previous three years will suffice.  Get a tax professional to prepare them.   This is the bare minimum you will need.  Other information lenders may ask for include check stubs and bank statements, among other things. 

Bureaus

There are several other agencies that hold information related to your personal finances that you need to know about.  Everyone knows about FICO.  Your personal FICO score needs to be as strong as possible. It really can affect business fundability and almost all traditional lenders will look at personal credit in addition to business credit. 

In addition to FICO reporting personal credit, you have ChexSystems.  In the simplest terms, this keeps up with bad check activity and makes a difference when it comes to your bank score.  If you have too many bad checks, you will not be able to open a bank account.  That will cause serious fundability issues. 

Personal Credit History

Your personal credit score from Experian, Equifax, and Transunion all make a difference.  You have to have your personal credit in order because it will definitely affect the fundability of your business.  If it isn’t great right now, get to work on it.  The number one way to get a strong personal credit score or improve a weak one is to make payments consistently on time. 

Application Process

So much plays into this that you may not even think about. First, consider the timing of the application.  Is your business currently fundable?  If not, do some work first to increase fundability. Next, ensure that your business name, business address, and ownership status are all verifiable.  Lenders, even Kabbage, will look into it.  Lastly, make sure you choose the right lending product for your business and your needs. Do you need a traditional loan or a line of credit? Would a working capital loan or expansion loan work best for your needs?  Choosing the right product to apply for can make all the difference. 

Kabbage Review: Final Words

If you have no other options and you are desperate, Kabbage can help you out in a pinch.  However, you must be sure you know what you are getting into. If you qualify for a good rate with them, you likely qualify for a loan that does not cost as much somewhere else.  If your fundability is not up to par, get started working on that now. Start by doing an analysis of fundability and go from there.   

The post Is It Too Good to Be True? An In-Depth Kabbage Review appeared first on Credit Suite.

Segment is hiring a growth designer to re-imagine our onboarding

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That Initial Trip To The Bank

That Initial Trip To The Bank The tale associated the traumatic, amusing and also embarrassing experiences of a guy that desired to have an account in the financial institution regardless of his anxiety of financial institutions. All this takes location throughout his check out to the feared financial institution– the start and also end of …

Inexpensive Term Life Insurance– We All Want It, This Is How You Get It

Affordable Term Life Insurance– We All Want It, This Is How You Get It

Life insurance coverage is possibly the most misconstrued of all insurance coverage acquisitions. Term plans are likewise the most economical kinds of all life insurance policy. You can really claim reduced expense as well as term life insurance coverage in the exact same sentence with no problem of rate of interest.

Term life insurance coverage is reduced expense for a number of factors. Term life insurance coverage is ideal for young households since they can buy huge face quantities at really reduced price. Term life insurance coverage is an exceptional acquisition for collaborations in company.

There are 3 standard kinds of term life insurance coverage. Degree Term insurance coverage is made use of to cover brief term or intermediate term financial obligations. The simpleness of reduced expense term life insurance coverage will certainly make your task a great deal simpler.

Life insurance coverage is possibly the most misconstrued of all insurance coverage acquisitions. Term life insurance policy is ideal for young households since they can acquire big face quantities at really reduced price. Degree Term insurance policy is utilized to cover brief term or intermediate term financial obligations. The simpleness of reduced expense term life insurance policy will certainly make your task a great deal simpler.

Safe Investing With Term Investments

Safe Investing With Term Investments

Do you desire a financial investment that offers the versatility to retrieve it should the demand occur? If you addressed yes to any of these concerns, term financial investments would certainly make a superb enhancement to your profile.
Term financial investments, such as Guaranteed Investment Certificates (GICs) and also term down payments, totally ensure your preliminary financial investment and also offer a steady, foreseeable price of return. These kinds of financial investments can be exchanged cash money and also are a few of the best financial investment alternatives readily available.
There is a wide option of term financial investment items to pick from to fulfill everybody’s financial investment demands. Term financial investments are created to aid get to temporary economic objectives, such as purchasing a cars and truck or intending a household trip, along with to include safety and security and also variety to your lasting financial investment profile. They are additionally excellent financial investment cars for Registered Retirement Savings Plans (RRSP), a Registered Education Savings Plan (RESP) or kept in a Registered Retirement Income Fund (RRIF).
” Whether you are a beginner or skilled capitalist, term financial investments are a audio and also clever element of any type of well varied profile,” claims Julie Sheen, Vice-President, BMO Term Investments. “And there is something for every person. Your regional financial institution branch can
aid you to not just establish which items are best matched for you, yet likewise what part of term financial investments you need to integrate right into your profile.”
The vital indicate keep in mind is that whatever your financial investment purposes, every profile ought to have an aspect that is safe.
Details given by BMO Bank of Montreal. For additional information go to www.bmo.com.
– News Canada

If you addressed yes to any of these inquiries, term financial investments would certainly make an exceptional enhancement to your profile.
There is a wide option of term financial investment items to select from to satisfy everybody’s financial investment demands. Term financial investments are created to aid get to temporary monetary objectives, such as getting a vehicle or intending a household trip, as well as to include security as well as variety to your long-lasting financial investment profile.” Whether you are a beginner or knowledgeable capitalist, term financial investments are a audio and also wise element of any type of well varied profile,” claims Julie Sheen, Vice-President, BMO Term Investments.

The post Safe Investing With Term Investments appeared first on ROI Credit Builders.

Asia Markets: Asian shares slide despite hopes Trump administration will produce coronavirus aid

Stocks were mostly lower in Asia on Wednesday despite gains on Wall Street on hopes the Trump administration will act to cushion the economic pain of the virus outbreak.

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Market Snapshot: Stock futures slide after Tuesday’s rebound

U.S. stock futures slid late Tuesday, suggesting more losses when trading begins Wednesday, following two roller-coaster days on Wall Street.

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13 Amazing Free Chrome Extensions For SEO

Every SEO tool is different.

Some have better keyword data, others have better link data,
others give better technical suggestions… in other words, there is no
perfect tool.

And I really mean that, even though I created Ubersuggest for you.

Plus paying for a handful of SEO tools can be expensive and
isn’t realistic.

But don’t worry, because today, I’m about to make your life a bit easier. Here are 13 free chrome extensions that will help you with your SEO.

What’s beautiful is that when you combine them all, you’ll have everything you need.

So here goes.

Extension #1: Keyword Surfer

It doesn’t matter if you use Ubersuggest, Ahrefs, or SEMrush…
there is one thing that all of those tools have in common.

You as a user have to keep going back to them to get the
keyword data you need.

Wouldn’t it be easier if you can get keyword insights and some backlink insights right in your Google browser?

With Keyword Surfer, you can get insights through Google’s interface. So, when you do a search for anything, you see the global search volume as well as the volume within your region.

On top of that, you’ll see a list of suggestions and search volume in the sidebar.

And if you scroll down a bit more you’ll see how many backlinks
each result has, which gives you a rough idea of how many links you need to
rank in the top 10.

Extension #2: Moz

Domain authority is a metric made up by Moz. Generally speaking, the higher your domain authority, the higher your rankings are.

Moz created a Chrome extension called Mozbar
that tells you the domain authority and page authority for any page on the web.

This extension is handy when you are browsing the web and
researching any potential competitors as it will quickly show you how you stack
up to them and as you are going through their site you can easily spot their
most authoritative pages that you need to analyze.

Extension #3: Similar Web

On the web, popularity is everything. We all want more
traffic.

Although more traffic doesn’t always mean more revenue, in
most cases it does.

Out of all the tools out there, I’ve found that Similar Web
gives the most accurate traffic estimations compared to anyone else.

Now with the Similar Web extension, you can get traffic data without going back to their site.

The first thing you can see with this extension is traffic
data for the last 6 months. It even breaks down the bounce rate, average pages
per visit, and visit duration.

And as you scroll down you’ll be able to see what countries the
visitors are coming from.

Last, but not least, it shows you the traffic makeup for each site as well. Is the traffic coming from search engines, social media, referral sources, or even direct traffic to the site?

Extension #4: Redirect Path

Redirect Path isn’t as well-known of an extension, but when you are doing technical SEO it is a must.

As time goes on, your URLs are going to change. Whether that is from a new structure or if you are deleting old content and consolidating your pages, this extension will tell you when something goes wrong.

Through Redirect Path, you can quickly see if a redirect is broken or working correctly.

Extension #5: Buzzsumo

Whether you love or hate Facebook, it’s still a popular site
that can drive a lot of traffic.

As you are surfing the web, you’ll naturally end up reading some articles. Some of them will be on your competitor’s site and you may be wondering if the article did well or not.

Using the Buzzsumo extension, you can see how many social shares a given article has as well as their backlinks.

You can even see all the most popular articles from that website based on social sharing and backlink count.

This will give you a good idea about the type of content you need to start producing.

Extension #6: Meta SEO Inspector

Errors can really kill your traffic.

The smallest things like your meta tags can have a big impact on your rankings, so you’ll want to make sure they are fully optimized.

Using Meta SEO Inspector, you can quickly see if your meta tags are set up correctly.

As you can see from the screenshot above, it reports errors.

With that example, I quickly learned that one of my pages doesn’t have an open graph meta tag. That means that when people share that page on the social web, it may not show up correctly, meaning I won’t get as much social media traffic.

Extension #7: Check My Links

Similar to the Redirect Path extension as you are spending more time doing technical SEO and analyzing your competition, the more link data you have the better.

And external links aren’t the only ones that can help boost
your rankings.

Knowing data on internal links is important as well.

Check
My Links will give you all of the internal links numbers you need when
browsing any page on your site (or your competition’s).

And not only will you see an overview, but you can also get
details on the whole page as this extension highlights each link.

Extension #8: Pagespeed Insights

Load time doesn’t just impact conversions, it also impacts your rankings.

With nearly 60% of the searches being done from mobile devices, your load time is now more important than ever.

Through the Pagespeed Insights extension, you can quickly see what you need to do to improve your load time on any page on your site.

And if you see a score you don’t like, just click “need more” and it will take you to a detailed report that will give you feedback like this:

When you find a lot of errors, you’ll want to fix them as
over time it will boost your rankings.

Extension #9: SEO Minion

SEO is all about the long game.

If you just spend 10 minutes a day making improvements, it can have a huge impact on your traffic a year down the road.

An easy way to get work done each day is through SEO
Minion.

One task that I have my team constantly look at through SEO Minion is broken links.

You’ll want to fix any on your website. In addition, you can use it to find broken links on other websites and then hit them up to replace the broken link to one from your site.

Another way to grow your SEO traffic is by translating your content into other languages.

This extension also breaks down hreflang data, which is needed when you are targeting other regions and languages.

You’ll be given data on your on-page SEO.

Extension #10: SEOquake

SEOquake is the easiest way to get a detailed overview of your site.

The extension provides a detailed overview of things like your Alexa rank, indexing information for Google and Bing as well as your SEMrush rank.

From there, you can dive into specific reports such as a density or diagnosis report.

The density report breaks down the keyword density on any
given page.

You don’t need to obsess about keyword density, but in general, if you don’t mention a keyword that you want to rank for then chances are you won’t rank for it.

The diagnosis report breaks down on-page SEO elements on any given page.

And the most used feature of SEOquake is when you perform a
Google search. You’re given information on every site that ranks.

Extension #11: Ninja Outreach

No matter how much on-page SEO you do, you won’t rank well if you don’t build any links.

I know you hate this part of SEO, but manual outreach is one of the best ways to build links even though it is tedious.

One way to make it easier is through Ninja
Outreach. This extension shows you all of the email addresses associated
with a given domain.

Once you find a relevant site that you want to approach for
a backlink opportunity, you can get their contact information through a click
of a button and start crafting your custom email.

Extension #12: Keywords Everywhere

This is probably the most popular extension out there for
SEOs.

Keywords Everywhere is great for anyone who is doing keyword research.

Just go to Google and type in any keyword that you are interested in going after. Keywords Everywhere will show you a laundry list of other related terms that you can go after as well.

You can quickly export the list and then compile a master
list of keywords that are worth targeting.

What’s convenient about Keywords Everywhere is the data is
provided right within Google versus having to go to a specific tool.

Extension #13: Fatrank

Although it is a bad habit, as SEOs, we all obsess about rankings.

If you want an easy and free way to track your rankings, just set up a project on Ubersuggest.

Another easy solution to see how you are ranking is by using
Fatrank.

All you have to do is head to your site, click on the Fatrank extension, and type in a keyword to see if you rank for it.

If you rank in the top 100, it will tell you the exact
position.

If you don’t, it will let you know that you don’t rank in
the top 100.

I use this as a spot check to make sure I am doing decently
well after a major Google
algorithm update.

Conclusion

There are a lot of options when it comes to SEO. You just
have to find the ones that work well for you.

An easy place to start is with the extensions I mentioned
above.

You don’t have to use all of them as it may be a bit
overkill… but you can use any one of them or a combination to make sure your
site is optimized.

What do you have to lose? Test them out as they are free.

What other Chrome extensions do you use on a regular basis?

The post 13 Amazing Free Chrome Extensions For SEO appeared first on Neil Patel.

New comment by jeffbrattin in "Ask HN: Who wants to be hired? (March 2020)"

  Location: Waimea Hawaii, USA
  Remote: Yes
  Willing to relocate: No
  Technologies: C#, T-SQL, Microsoft SQL Server, IIS, AWS, Excel, WCF,JavaScript, GIT, MVC, VB

  Résumé/CV: https://drive.google.com/file/d/14s765jQu0zf5BD0ZKoeGYP0fkIcyqHRb/view?usp=sharing

  Email: jeffbrattin@hotmail.com

Back end engineer working 20+ years in finance. Looking for new opportunity in social and/or environmentally conscience industry. Standing upon the shoulders of giants and taking credit for the view.