Director of Development | Boston University Marketing & Communications | www.bu.edu/id | Boston, MA | Full-time
We have an opening for a new position as Director of Development in the Interactive Design group of External Affairs. Our team of designers, developers, project managers, writers, strategists, and others build WordPress sites and develop tools and products for the BU community.
See: http://www.bu.edu/interactive-design/director-of-development… for details.
Effective | Full-Stack and React Software Engineers | REMOTE / Eastern Europe and LATAM | Full-Time & Contract We are Effective, a ~40-person agency building web and mobile apps for various clients in the United States – most typically startups. We help companies build products and find product-market fit, and then scale beyond that. We’re … Continue reading New comment by azmorf in "Ask HN: Who is hiring? (November 2020)"
Article URL: https://onesignal.com/careers/22b0b1cf-122a-4065-b28c-3a42a6819477
Comments URL: https://news.ycombinator.com/item?id=25005597
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Effective | Full-Stack and React Software Engineers | REMOTE / Eastern Europe and LATAM | Full-Time & Contract We are Effective, a ~40-person agency building web and mobile apps for various clients in the United States – most typically startups. We help companies build products and find product-market fit, and then scale beyond that. We’re …
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Salarybox | New Delhi, India | Onsite | Full time | Sr Backend Engineer
At Salarybox, we are helping 170M+ blue-collar workers avail Salary Advance & other financial services. The founders are financial industry & tech startup veterans; having worked at several Fintech & Enterprise SaaS startups, including YC backed startups after studying at IIT Roorkee & Carnegie Mellon.
We are looking for Senior Backend Engineers with at least 3 years experience. You will be an integral part of building the backend architecture and developing core systems as our first backend hire. Furthermore, you’ll get a front-row seat to the entire startup ecosystem – ranging from fundraising to partnerships to exit strategies.
Looking for experts in Python / Node.js; experience with databases (MongoDB, Redis etc.); good understanding of platforms (Docker, Google Cloud, Azure etc.) & a basic understanding of Dev Ops.
If you are interested in working with us, send your resume to peeyush [at] salarybox [dot] in.
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Salarybox | New Delhi, India | Onsite | Full time | Sr Backend Engineer
At Salarybox, we are helping 170M+ blue-collar workers avail Salary Advance & other financial services. The founders are financial industry & tech startup veterans; having worked at several Fintech & Enterprise SaaS startups, including YC backed startups after studying at IIT Roorkee & Carnegie Mellon.
We are looking for Senior Backend Engineers with at least 3 years experience. You will be an integral part of building the backend architecture and developing core systems as our first backend hire. Furthermore, you’ll get a front-row seat to the entire startup ecosystem – ranging from fundraising to partnerships to exit strategies.
Looking for experts in Python / Node.js; experience with databases (MongoDB, Redis etc.); good understanding of platforms (Docker, Google Cloud, Azure etc.) & a basic understanding of Dev Ops.
If you are interested in working with us, send your resume to peeyush [at] salarybox [dot] in.
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Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects.
If this sounds like you, don’t worry.
Even if you’ve never created a buyer persona before, I’ll help you make sense of the process by giving you a sort of “map” to help you better understand who your customers are and what they want.
Let’s take a closer look.
A customer journey map is a diagram that illustrates each step in the buyer journey, including who the customer is, what their needs are, and what objections they face.
This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience.
The very first step in a customer journey map is the core demographic information about your customers, such as:
You’ll likely find most of this data in your CRM. If not, a survey can give you a clear picture of who your audience is and what they do.
I also recommend “humanizing” the persona by giving them a name and image. This brings out more of our emotional, empathetic side, versus looking at the potential customer as a number to slot somewhere in a sales funnel like a puzzle piece.
Now that you have the basics let’s look at an example of a customer journey.
For our example here, we’ve chosen to work with Lucy, a marketing director in her late 40s.
Her job primarily entails lead generation, sales management, and gathering competitive intelligence.
She organizes and prioritizes campaigns. She’s a pro at gathering competitive intelligence and uses it wisely to reinforce the brand while cementing customer loyalty in a very competitive marketplace.
Because of the huge growth in social media, Lucy’s looking to streamline the interaction process on social media without losing the “personability” of the brand.
She’s in the market for a solution and wants to make a confident decision quickly.
So with this in mind, our persona map is going to look something like this so far:
To stick with the map concept, this is our starting point. Next, it’s time to look at the journey.
Our first stop along the map is the buyer’s needs.
She has the basic research to know what’s out there. If we were looking at this from a traditional sales funnel point of view, she’s at the “comparison shopping” stage.
She’ll be looking to make a decision soon.
Buyers are eager to tell you what they need. All you have to do is ask.
Basic lead follow-up and nurturing questions can reveal quite a bit. Simple polls and surveys can often reveal a great deal about where the buyer actually is in the process (and whether they have an urgent need for your product or service versus basic curiosity).
Even if we don’t know specifically what they need, we can make a few general statements that apply them to our persona.
What would someone in this job typically need from our solution?
For starters, the buyer likely needs the product to be well documented. She’ll be managing dozens, perhaps hundreds of staff members – some of whom (based on age) may be more technically savvy than she is.
Some of the staff may pick it up quickly; others may need more time. We’ll add the needs and the persona’s place in the decision-making process (one persona can have multiple roles in the decision process — they can be a user and initiator, for example)
There’s also the fact that whatever solution needs to be adaptive and flexible to accommodate existing platforms and tools.
The company likely has certain procedures and requirements that will be added to the mix, like cloud-based access and specific security protocols.
These factors can influence and even conflict with what the primary buyer wants. The committee often makes decisions like these, which lengthens the time needed and the requested features.
Like all maps, there will be roadblocks that prevent your customer from taking action. You’ll want to outline those in your customer journey map.
There are constraints and concerns, frustrations, and issues that will affect their decision. You can brainstorm these obstacles and add them to your customer journey map to ensure that sales know how to address the most common objections before becoming major pain points.
You also have to decide where this buyer falls on the scale of decision-making.
Will they be using the product? Influencing the decision-maker? Initiating contact with the company? A mix of all of these?
Make a note of these objections and the buyer persona’s place in the decision-making cycle on your map.
Following our example, we end up with something like this:
Here, we’ve managed to discover (and brainstorm) the buyer’s potential:
All the kinds of sales-propelling information needed to acknowledge objections, concerns, and frustrations while concentrating on needs, requirements, and urgency.
We’ve learned core demographics about our buyer and key information that may be preventing them from taking action or details that could move a sale into the next stage.
Our customer journey map is less of a neatly-organized, bulleted list, and more like a mind-map that’s always being adjusted and revised. It may not be as tidy, but our customer journey map is closer to the actual customer experience — and therefore far more useful.
Think about the last time your company made a major purchase. It’s seldom a “beginning to end” one-time shot, right?
There are many details to hammer out, presentations to sit through, and suggestions and sign-offs to gather.
It’s a big process, and a fancy list of bullets just doesn’t cut it anymore – not in today’s two-way communication world.
Now, you need to go through this entire process with every type of buyer your company encounters. Each type of customer will have a different buyer path, objections, and challenges.
For example, if retail, you’ve got suppliers, wholesalers, resellers, and a whole avalanche of personas out there. Each buyer you have must be addressed individually.
Don’t panic, prioritize. Focus on your most profitable customers first and find the unifying threads that tie them together, then build on that persona. Once you have those down, start working down the list until you have all your customer journies mapped.
And remember that buyers are multi-faceted human beings.
Sometimes they make decisions that go against the grain of even the most well-developed persona. It happens.
Remember, the journey is just as important as the destination, and the easier you make that journey, the more receptive the buyer will be to taking the action you want them to take.
Are you planning to create a customer journey map? What is holding you back?
The post How to Create a Customer Journey Map (Even if You Have No Idea Who Your Customers Really Are) appeared first on Neil Patel.
If you visit the websites of Salesforce, Marketo, HubSpot other top marketing automation tools, what would you see?
Lofty promises to grow revenue, get more leads, and make your prospects happier.
I wish it was that simple.
These tools have a ton of power but no one gets that benefit right after they sign up. It takes a ton of work to set up and manage these tools correctly.
Having the right agency to help you wield that power to set up a lead generation machine for your business.
Choosing the right marketing automation agency partner will save you a ton of time and get you a lot more leads.
That’s exactly what I’ll walk you through in this article.
So how do you know if a marketing automation agency is a good idea?
One of the best ways to avoid marketing automation failures is to plan ahead of time.
What do you want to achieve with marketing automation?
By setting a good goal, you’ll have a much easier time picking the right agency. And they’ll be more successful.
Let’s explore some examples.
Imagine for a moment that you visit the pricing page of a software product after clicking through from a content piece sent to you via email.
Five minutes in, you’re scrolling through the various pricing tiers, not sure what plan to purchase.
Still confused and undecided, you decide to take your leave. But just when you wanted to exit the page, a pop-up covers the pricing page.
It has a message that reads:
“Don’t know which plan to choose? Read our FREE guide on what each plan gets you.”
You go ahead and open the guide, read it, and finally decide on what plan to choose. However, other events take your time and you forget to complete your purchase at that time.
The next day, you receive an email notification from that company. It reads:
“Hey [insert your name], ready to choose a plan now? See how [a competitor in your same industry] used our tool to increase sales by 31%.”
You loved what you read, and go on to finally make that purchase.
That’s an example of marketing automation using great content to pull people down the funnel instead of pushing them.
At each step, the exact right content hits the prospect at the exact right time. And it happens automatically without anyone of your team triggering it.
Setting up campaigns like this can have a dramatic impact on moving prospects down your funnel.
Let’s say your business keeps growing.
Now you’re getting leads from everywhere. Phone calls, email, demo request forms, social media, events, partners, it goes on and on.
Even worse, leads from the same company start coming in on different places.
Without the right tool and data management, different sales reps will follow up with different people. That’s a recipe for losing a deal unless your team stays coordinated.
The right marketing automation tool with the right setup will help you maintain control. It’s the only way to keep your close rates high.
But even when you know what you’re after, you’ll still find dozens of agencies vying for your business.
So, what characteristics should you look out for when choosing one?
Exceptional marketing automation agencies usually have an area of expertise.
As you saw in the second example above, some only partner with companies to install, implement, or optimize automation on Marketo Cloud, Salesforce, and others.
Others can hack different tech stacks together for companies on a budget.
You’ll also find some specializing in training and working closely with in-house marketing teams to achieve set marketing automation goals.
Who you choose to work with depends on your needs, so an essential characteristic to look out for is whether the agency specializes in that area.
For instance, at Neil Patel Digital, content marketing drives our automation programs.
We start by getting the engaging content to the right people at the right time.
Marketing automation requires a ton of different skills in order to do right.
At the very least, you’ll need:
And that’s just the beginning. Whoever you’re working with, make sure they have strong enough skills in all these areas.
Marketing automation isn’t a growth silver bullet.
It makes a huge impact when it plugs seamlessly into all your other marketing channels and campaigns.
If you really need serious results from your marketing automation, I’d look at agencies that have deep experience beyond marketing automation itself.
Take my agency, Neil Patel Digital, for instance.
Although we help clients with marketing automation, we offer related services like programmatic marketing, data analytics, and others. In addition to the core marketing services you’d expect from a top-tier online marketing agency.
Why is this helpful?
Getting your entire funnel and brand to work consistently across every touchpoint has massive leverage.
This one needs no explanation.
All experienced marketing automation agencies have a host of past and existing clients in their portfolio.
Look for similar clients to yourself in order to decide whether the agency is a good fit.
How past clients feel about working with a marketing automation agency is an essential characteristic to look for before you partner with one.
And you’ll find this in their customer testimonials.
Just by going through the testimonials and case studies on an agency’s site, you can tell if they’re worth the fee.
Most companies omit this characteristic when ticking the criteria for choosing an agency of any kind.
You shouldn’t!
It is important that you work with an agency whose company culture aligns with your business values, as most marketing automation partnerships are usually long-term.
This ensures that the marketing automation systems, funnels, and campaigns will align with the way you do business. Then you won’t have to rip everything out later.
When marketing agency projects truly fail, it’s usually a culture mismatch with the client.
Let’s look at the steps you can take to ensure a smooth working relationship with any agency you choose.
Filling an inquiry form is usually the first step towards showing your interest to work with a marketing automation agency.
It’s usually really easy to find on the agency’s website.
Expect the discovery call to be much more detailed than calls for other marketing projects.
Marketing automation serves as the backbone to your lead funnel. It touches every campaign, multiple divisions in your company, and isn’t easy to see form the outside.
So any good marketing automation agency will want to spend a lot of time here to understand where you’re currently at.
Only then will they have any chance at helping you get to your future goals.
Excellent marketing automation companies take what you told them when filling their inquiry form and over the discovery call as the foundation for conducting further research.
The goal of this research is usually to gain more clarity about your needs and to make strategic marketing automation recommendations unique to your needs.
Most companies would send these recommendations via email or hop on another call to discuss it over with you.
Followed by the unique, strategic MA recommendations you should expect in the process of partnering with an agency is a proposal or contract.
This document outlines and details what your company would get working with them. It also states the cost implications and other requirements for working together.
A lot of mutual understanding is needed to ensure you get the most out of a working relationship with a marketing automation agency.
You may need to invest in tech stacks, re-examine your business and marketing strategy, or retrain your staff.
To ensure both parties are aligned on the job to be done and the responsibilities each party must perform to ensure everything works out well, prepare your team for an official client onboarding.
When you choose a marketing automation agency, you’ll:
We reviewed and profiled the top marketing automation companies based on their areas of specialization.
A core goal of marketing automation is to deliver the right content to the right people just when they need it, whether that is on social media or email sequence.
Irrespective of your MA set up, content is the foundation for so many parts of your funnel. At every stage, buyers are looking for helpful content in order to make better decisions.
Not only must you create excellent content, you also need to deliver the right content to the right person at the right time..
For my team at Neil Patel Digital, that’s our specialty:
As you know, I practice what I preach.
I’ve built and managed enormous content machines for countless businesses over the years. And the majority of them have been automated. My team and I know exactly how to get the most out of every piece of content for every step of a funnel.
AYou can talk to my team about content marketing automation here.
For marketing automation to free you and your team from mundane tasks, you must integrate the right tech stack.
And this is one area LeadMD comes highly recommended due to their expertise of setting up complicated marketing infrastructure and aligning it to your strategy,
.
LeadMD is one of the most reputable marketing automation companies. And their integration expertise has earned clients like IBM and eBay.
Cs2 Marketing earns its place on our top list of marketing automation because of its experience, leveraging the power of data to power essential automated marketing campaigns.
And dozens of the top tech brands trust CS2 Marketing for its expertise, using data operations to drive automated marketing processes and business.
CS2 Marketing has generated more than $1 billion in pipeline revenue for its clients.
Bluewolf is our recommended marketing automation agency for marketing automation on Salesforce:
Marketing automation isn’t just about your MA tool, everything has to work perfectly with your CRM. You’ll need experts that know how to integrate the two.
Bluewolf’s clients include T-Mobile, IBM, Autodesk, and others.
Perkuto is the leading agency for Marketo. If you need to get ultra fancy with your Marketo implementation, reach out to them.
Perkuto’s team of over 50 automation strategists, marketers, and hardcore engineers help companies make the most of their Marketo implementation.
Reach out to specialists like Perkuto if:
It depends on your needs.
Do you need help implementing or optimizing your marketing automation tech stack?
Choose an agency with experience in working with your tech stack of choice.
Do you have challenges making sense of your marketing touchpoints?
Then go with a marketing automation agency specializing in data operations.
Do you want to get the absolute best ROI from every dollar invested into marketing automation?
Then work with an agency that has deep experience across marketing channels, knows how to get the entire marketing funnel working together, and will use marketing automation to accelerate the marketing KPIs for your entire company.
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The result of the presidential election is still unclear, but divided government—and a persistent U.S. political divide—could complicate attempts to shore up America’s economic leverage with Beijing.
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Software Engineering- Mentor | Bangalore | ONSITE | Full-time employment | 75 paid vacations days | INR100K learning & travel allowance | Competitive compensation | Apply at https://careers.mountblue.io/mentor If you’ve ever thought of sharing your programming skills, we want you. MountBlue Technologies (https://www.mountblue.io) is looking for great software engineers to mentor the next generation of …
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