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In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. Through Watch, users could view both scripted and live video from professional networks, brands, influencers, and everyday people.
Facebook released Watch to a limited group of users, and for that first year, it flew pretty much under the radar. In 2018, they launched it globally, and the service took off like a rocket.
By 2019, Watch had 270 million monthly users, and by 2020, that number had shot up to over 1.25 billion, according to Facebook.
I covered Facebook Watch in a previous post when it initially launched. Since then, they have expanded their content offerings (even getting into the music space!) and added a ton of features for brands and marketers.
In this post, I’ll dive deep into how to use Facebook Watch for marketing, now that the platform has matured.
Content on Facebook Watch
Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. In 2019, Facebook’s head of global creative strategy Rick Van Veen told Variety,
We’re still figuring it out and learning. When you start a new platform, you’re going to have to throw a bunch of stuff at the wall and see what works and what doesn’t.
Scripted Content
Facebook’s scripted content can be found under the Show tab. This section is where they’ve entered the ring with the likes of Netflix, Apple+, and Hulu. Here, users can find everything from comedies to critically acclaimed dramas to reality and talk shows.
“Red Table Talk,” for example, is a popular show starring Jada Pinkett Smith, where she brings on guests to discuss sensitive topics such as divorce and gender identity. Meanwhile, Mike Rowe of “Dirty Jobs” fame stars in “Return the Favor,” which won a Daytime Emmy.
However, they’ve recently scaled back on their scripted content, canceling some of their popular shows in favor of live and sourced content from brands and users.
Live Content
Facebook Live predates Watch by a year. When Watch launched, however, Live was bundled in with the rest of the video content.
Types of videos on Live range from U.S. Senate committee hearings to live author readings and skiers showing off their tricks.
Small businesses have also rushed to Live, creating events and classes to increase revenue.
Music Videos
In August 2020, Facebook launched its new music discovery platform, Facebook Music. Here, users can explore videos by genre, trending topics, artist, and even mood. Currently, the app is only available in the U.S., India, and Thailand, but it’s already garnered a lot of attention.
For instance, Katy Perry debuted her music video “Smile,” the title track of her fifth album, on Facebook Watch.
How Facebook Watch Works
When you create a video on Facebook Watch, whether it’s a live event or a scripted show, you upload it to Facebook using their Creator Studio.
The Creator Studio is the hub for all of your business content for Facebook. From here, you can bulk upload videos, crosspost to different pages, schedule posts, consolidate engagement, and monetize. You can also use their in-depth analytics tools to monitor your content.
On the videos you upload, Facebook places mid-roll ads. Forty-five percent of the revenue from those ads goes to Facebook, while the remaining 55 percent goes to you.
Helpful Hint:Facebook prioritizes longer videos (3+ minutes) and content that engages the audience and sparks conversation. They’re looking for content creators who respond to user comments and pin the best comments to the top of the feed.
How Your Business Can Benefit from Using Advanced Facebook Watch Features
In France, according to Facebook, national broadcaster M6 began creating videos for Watch. Their one-minute video views more than doubled in nine months and they acquired 6 million new follows organically.
Here in the U.S., says Facebook, Buzzfeed has increased their revenue by creating videos over three minutes across their Tasty, Goodful, Nifty, BringMe, Cocoa Butter, and Pero Like pages.
“We moved quickly and increased our payout from total in-stream ads by 20% compared to the previous half,” Maycie Timpone, Executive Director, Video & Publishing at BuzzFeed, told Facebook.
Facebook Watch has become a powerful tool in marketers’ pockets. Let’s take a look at a few ways Watch helps you increase revenue and attract new followers.
Hyper-Personalized Content
Facebook is all about personalized content, and Facebook Watch lets you upload videos right to your target audience. Your videos will also appear in specific categories, such as “Shows Friends Are Following.”
Facebook will also categorize your videos by genre, topic, and even mood.
Recently, Facebook introduced Topics to mobile users. Topics allows users to further customize their video feed by choosing categories that interest them.
Show Pages
Show pages allow users to interact with show creators and fans. They can leave comments, ask questions, or even engage in interactive video content. Just like any other Facebook page, they can like, follow, and share pages with friends.
Real-Time Engagement
This feature is particularly helpful with live video. Viewers can react to, share, and comment on a video in real-time.
Real-time engagement is a great opportunity to get initial feedback on your video and engage with your audience by asking and answering questions and becoming part of the conversation.
Facebook Watch Parties
Facebook’s number one goal is to bring people together. It’s why they added groups a few years back, to allow people with similar interests to find each other.
With Facebook Watch Parties, viewers can bring a group of friends together to watch videos and chat about them in real-time.
Video creators can make content tailored to watch parties to boost engagement.
Playlists
Playlists allow video creators to group videos and post them to their pages. Videos play consecutively to boost views.
Marketers can use playlists for video series or to group videos by topic.
Optimizing Your Facebook Watch Videos
You may be creating killer content for YouTube already, but optimizing Facebook Watch videos is a little different. Here are some tips for getting the most out of your Facebook video content:
First, Make Sure It’s Original
Pulling content over from YouTube or even your website won’t work for many reasons. First, the aspect ratio may be wrong (more on that next). Second, original content exclusive to Facebook will keep people coming back, allowing you to take advantage of Facebook’s monetization tools.
Pay Attention to Aspect Ratio
Facebook gives video creators specific aspect ratios for all pages on both Facebook and Instagram.
You’ll want to follow those guidelines, but in general, make sure your video is shot for mobile. The vast majority of Facebook users access it via mobile, and more than half of ad revenue comes from mobile-first video ads.
When you upload a video, Facebook allows you to add a CTA at the end. Whether it’s an invitation to watch more videos, check out a product, or simply like your page, adding a CTA can increase engagement and even boost conversions.
Beyond the Basics: Advanced Uses and Features of Facebook Watch
Recently, Facebook has added a bunch of cool new features that marketers can take advantage of. Let’s take a look at them.
ThruPlay
ThruPlay is a default setting and one you should keep on. With ThruPlay, if your video is shorter than 15 seconds, it will post it to users who are more likely to watch the whole thing. If it’s longer than that, it will deliver it to users who generally watch videos longer than 15 seconds all the way through.
Paid Online Events
Paid online events are a function of live video and have become an essential tool for businesses. Brands can create, host, and promote an event all in one place. They can also set a price and collect payment easily.
Helpful Hint: Facebook normally collects a fee for a paid online event. At least until August 2021, however, they have waived their fees.
Fan Subscriptions
Creating the ability for fans to subscribe to your video page boosts engagement. It also allows you to foster customer loyalty through exclusive offers and content for subscribers.
According to Facebook, it also allows you to predict revenue monthly.
Stars
Another feature is Stars, a tool that allows fans to support your work. Users can purchase stars to send to you. For every star a fan sends to you, Facebook gives you 1 cent.
(Think “Ralph Breaks the Internet” and the hearts he had to earn on his videos.)
The more you engage with users, the more likely they are to send you stars.
Facebook is still rolling out this program to a limited number of users, but you can sign up to show your interest.
A/B Testing Tools
On the back end, Organic Video Post Testing allows video creators to test between two and four variations of a video at a time. Videos are distributed to your target audience, but they’re not posted to your page. The video with the most engagement after a period of time is then posted to your page automatically.
In-Stream Ads
According to Variety, Facebook takes in 22 percent of U.S. digital ad spend. Before Watch, ads that appeared in newsfeeds and the right rail kind of got lost in the mix, right?
However, as pointed out previously, ads that would usually get lost in Facebook feeds get a lot more attention when they appear in the middle of a video.
Mining Audience Data from Your Facebook Watch Viewers
When it comes to analytics, Facebook Creator Studio is a veritable treasure trove. Here are some of the cooler stats you can mine from your dashboard:
Views
There are so many different ways you can parse these metrics. For example, if you want to see the number of minutes viewed, you don’t have to settle for a lump sum. You can break it down by minutes viewed on your page, in shared posts, and crossposts.
You can also see how many views were over three seconds long or how many people viewed the whole video, depending on what comes first.
You can also filter by auto-played vs. click-played and paid vs. organic.
All of the views are measured over a 28-day period.
Audience Engagement and Retention
To get a quick overview of your posts, you can look at the number of reactions, comments, and shares for videos with at least 100 views.
You can also go way beyond that. You can see audience demographics, and you can filter by fans and non-fans to know who you’re truly reaching.
If a video is performing well, you can choose to boost it right from your dashboard.
To dig even deeper into each video, Facebook shows your viewer retention through the entire length of the video. Line graphs like this one show you exactly where viewers dropped off in your video so you can make adjustments.
What’s really neat: when you hover over the line graph, each point of the line displays your video’s corresponding frame.
Finally, you can measure each post against other posts to assess which types of videos and content are working well (or not) for you.
Negative Feedback
Just as important as the positive metrics are the negative ones. Facebook can show you negative comments, as well as how many times people hid your video from their feed or reported it as inappropriate.
Click-Throughs
Finally, Facebook can differentiate between clicks to play your video, clicks on links embedded in your video description, and clicks on your CTA.
Increasing User Engagement Via Facebook Watch (and Why This Matters!)
We’ve talked about all the levers you can pull with Facebook Watch, but how do you use them to increase user engagement? Here’s how to use all their cool features to do just that:
Take Advantage of Real-Time Commenting
Comments give context to all those reactions and shares, but you probably knew that. Of course, you can use them to improve your content by creating more of what gets positive comments and less of what doesn’t.
More importantly, you should be responding to comments, not only on your videos but also on your pages. Show your fans that you’re paying attention, and they will be engaged followers.
Spark Conversations
Instead of simply reacting to conversations already happening, create and direct the discourse yourself. Invite fans to comment on specific elements of your videos, share their tips, or ask questions.
If you’re a part of the Star program, this is a great way to encourage people to send some your way.
Use the Subscription Function
Subscriptions are a great way to create that velvet rope effect. Create an exclusive space for fans to get updates on content before anyone else. Offer content and giveaways for subscribers.
Make them feel special, and they’ll keep coming back for more.
Put That Mined Data to Good Use
As you’ve seen, Facebook gives you a wealth of analytics about your videos, right down to the minute viewers stopped watching your videos.
Use that information to compare and tweak content, experiment with longer or shorter videos, or introduce and keep track of new content.
Don’t Neglect the A/B Testing Functionality
While it is time-consuming to create more than one video, A/B testing multiple versions of videos will only increase your engagement, and you can’t deny how easy Facebook makes it.
Since they don’t post anything to your page until the end of the testing period (which they do automatically), you really have nothing to lose.
Conclusion
Facebook Watch has had explosive growth and attracted the attention of brands, celebrities, small businesses, and influencers. The sheer number of viewers and the amount of ad revenue on the table makes creating original content for Facebook a no-brainer.
The real trick is pulling the right levers to create engaging videos that get reactions, shares, and comments. If you can get subscriptions, even better.
Dive into your Creative Studio to look at all the advanced tools Facebook offers.
How will you use Facebook Watch to build your audience and boost your revenue?
Get the Funding Your Business Craves with Our Credibly Recession Financing Review
If you’ve been looking for a Credibly recession funding review, then look no further.
Credibly is one of several online lending companies. They are actually an emerging Fintech platform. They also provide SBA PPP loans.
Credibly can provide small business funding for working capital or small business expansion. You can also get a line of credit through them, equipment financing, invoice factoring, and merchant cash advances.
Credibly Recession Funding Review: Background
Credibly is located online here: www.credibly.com. Their physical addresses are located in Southfield, Michigan; New York, New York; and Scottsdale, Arizona. You can call them at: (888) 664-1444. Their contact page is here: www.credibly.com/contact.
Your company has to in business for at least 6 months at the minimum. In addition, you need to have at least $15,000 in monthly revenue. You must have a personal credit score of 500 or better.
Credibly also will want to review your most recent three months’ worth of bank statements while they consider whether to grant your application for funding.
Credibly offers $5,000 to $400,000 in funding. Get money fast – within 24 – 48 hours.
Credibly will perform a soft credit pull only to check your qualifications. But before you receive funding, Credibly will do a hard pull which will appear on your credit profile and may affect your credit score.
In addition, they will want a personal guarantee. They do not require you to provide collateral.
Credibly Recession Funding Review: Working Capital Loans
Get up to $400,000 in funding. Terms are 6 to 18 months. Pay factor rates as low as 1.15. For loans over $100,000, they want to see your most recent business tax return.
Credibly Recession Funding Review: Business Expansion Loans
Get up to $250,000 in funding. Terms are 18 or 24 months. Interest rates start at 9.99%. You must have a FICO score of 600 or better and three or more years in business. Also, you must have $3,000 or more in average daily balances.
Credibly Recession Funding Review: Fees
Pay a one-time 2.5% of the total loan amount set up fee. This fee is deducted from your proceeds. Rates start at 9.99%.
Credibly Recession Funding Review: Lines of Credit. Invoice Factoring, and Equipment Financing
These forms of funding are only available through Credibly’s network of external funding partners.
Get up to $400,000 in funding. Duration is anticipated to be 3 to 18 months. Pay factor rates as low as 1.15. Automatic remittances are tied to your receivables.
Credibly Recession Funding Review: Advantages
Advantages include a short time in business requirement. A short time to funding is also attractive.
Credibly Recession Funding Review: Disadvantages
One set of disadvantages are that they will want a personal guarantee and they will do a hard pull on your personal credit.
For startup companies and their founders in particular, who are often on some shaky financial ground to begin with, this could prove problematic. For these sorts of companies and business owners, a better choice might be to try crowdfunding or angel investing if either is possible. In that way, a business owner’s personal assets would be safer. And, their personal credit would not be affected.
A Viable Alternative – Building Business Credit
Business credit is credit in a small business’s name. It doesn’t attach to a business owner’s personal credit, not even when the owner is a sole proprietor and the solitary employee of the small business.
Hence, a business owner’s business and individual credit scores can be very different.
The Advantages
Because company credit is independent from personal, it helps to secure a small business owner’s personal assets, in the event of court action or business insolvency.
Also, with two distinct credit scores, a business owner can get two separate cards from the same merchant. This effectively doubles purchasing power.
Another benefit is that even startup ventures can do this. Going to a bank for a business loan can be a recipe for disappointment. But building company credit, when done correctly, is a plan for success.
Personal credit scores depend on payments but also various other components like credit use percentages.
But for business credit, the scores truly merely depend on if a small business pays its bills timely.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet. Save your money during the recession!
The Process
Establishing company credit is a process, and it does not occur automatically. A business needs to actively work to establish company credit.
Nevertheless, it can be done readily and quickly, and it is much swifter than developing consumer credit scores.
Vendors are a big component of this process.
Performing the steps out of sequence will cause repetitive denials. Nobody can start at the top with business credit. For instance, you can’t start with retail or cash credit from your bank. If you do, you’ll get a denial 100% of the time.
Company Fundability
A company needs to be fundable to lending institutions and vendors.
Consequently, a company will need a professional-looking web site and e-mail address. And it needs to have site hosting bought from a company like GoDaddy.
Additionally, company phone numbers must have a listing on 411.com. Use ListYourself to get a listing.
Likewise, the business phone number should be toll-free (800 exchange or similar).
A business will also need a bank account dedicated solely to it, and it must have every one of the licenses essential for operation.
Licenses
These licenses all have to be in the particular, correct name of the company. And they need to have the same company address and phone numbers.
So note, that this means not just state licenses, but possibly also city licenses.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet. Save your money during the recession!
Dealing with the IRS
Visit the Internal Revenue Service web site and obtain an EIN for the company. They’re free. Pick a business entity such as corporation, LLC, etc.
A business can get started as a sole proprietor. But they will most likely wish to switch to a type of corporation or an LLC.
This is in order to decrease risk. And it will optimize tax benefits.
A business entity will matter when it involves taxes and liability in case of litigation. A sole proprietorship means the entrepreneur is it when it comes to liability and tax obligations. Nobody else is responsible.
Sole Proprietors Take Note
If you run a business as a sole proprietor, then at least be sure to file for a DBA. This is ‘doing business as’ status.
If you do not, then your personal name is the same as the company name. Hence, you can find yourself being directly responsible for all small business financial obligations.
Plus, according to the Internal Revenue Service, using this structure there is a 1 in 7 chance of an IRS audit. There is a 1 in 50 probability for corporations! Prevent confusion and dramatically reduce the odds of an Internal Revenue Service audit simultaneously.
Any DBA should be a stepping stone to incorporating.
Starting Off the Business Credit Reporting Process
Start at the D&B web site and get a free D-U-N-S number. A D-U-N-S number is how D&B gets a small business in their system, to generate a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.
Once in D&B’s system, search Equifax and Experian’s websites for the small business. You can do this at www.creditsuite.com/reports. If there is a record with them, check it for accuracy and completeness. If there are no records with them, go to the next step in the process.
In this manner, Experian and Equifax will have activity to report on.
Vendor Credit
First you ought to build trade lines that report. This is also referred to as vendor credit. Then you’ll have an established credit profile, and you’ll get a business credit score.
And with an established business credit profile and score you can begin to get retail and cash credit.
These types of accounts have the tendency to be for the things bought all the time, like marketing materials, shipping boxes, outdoor work wear, ink and toner, and office furniture.
But to start with, what is trade credit? These trade lines are credit issuers who will give you starter credit when you have none now. Terms are in most cases Net 30, versus revolving.
Therefore, if you get an approval for $1,000 in vendor credit and use all of it, you need to pay that money back in a set term, like within 30 days on a Net 30 account.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet. Save your money during the recession!
Details
Net 30 accounts must be paid in full within 30 days. 60 accounts need to be paid completely within 60 days. Unlike with revolving accounts, you have a set time when you have to pay back what you borrowed or the credit you made use of.
To kick off your business credit profile the proper way, you should get approval for vendor accounts that report to the business credit reporting agencies. When that’s done, you can then make use of the credit.
Then repay what you used, and the account is on report to Dun & Bradstreet, Experian, or Equifax.
Vendor Credit – It Helps
Not every vendor can help in the same way true starter credit can. These are vendors that will grant an approval with nominal effort. You also want them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian.
You want 3 of these to move onto the next step, which is retail credit.
Retail Credit
Once there are 3 or more vendor trade accounts reporting to at least one of the CRAs, then move onto retail credit. These are companies which include Office Depot and Staples.
Only use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use the company’s EIN on these credit applications.
Fleet Credit
Are there more accounts reporting? Then progress to fleet credit. These are companies like BP and Conoco. Use this credit to purchase fuel, and to fix and maintain vehicles. Just use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, make certain to apply using the company’s EIN.
Cash Credit
Have you been responsibly handling the credit you’ve up to this point? Then move onto more universal cash credit. These are businesses like Visa and MasterCard. Only use your Social Security Number and date of birth on these applications for verification purposes. For credit checks and guarantees, use your EIN instead.
These are typically MasterCard credit cards. If you have more trade accounts reporting, then these are attainable.
Monitor Your Business Credit
Know what is happening with your credit. Make sure it is being reported and take care of any mistakes ASAP. Get in the practice of checking credit reports. Dig into the details, not just the scores.
So, what’s all this monitoring for? It’s to challenge any problems in your records. Errors in your credit report(s) can be fixed. But the CRAs often want you to dispute in a particular way.
Disputes
Disputing credit report errors generally means you mail a paper letter with copies of any proofs of payment with it. These are documents like receipts and cancelled checks. Never mail the originals. Always mail copies and keep the original copies.
Fixing credit report errors also means you precisely detail any charges you challenge. Make your dispute letter as understandable as possible. Be specific about the problems with your report. Use certified mail so that you will have proof that you mailed in your dispute.
A Word about Building Business Credit
Always use credit responsibly! Don’t borrow more than what you can pay back. Track balances and deadlines for payments. Paying punctually and in full will do more to raise business credit scores than just about anything else.
Establishing business credit pays off. Good business credit scores help a small business get loans. Your credit issuer knows the company can pay its debts. They recognize the company is for real.
The business’s EIN connects to high scores and lenders won’t feel the need to ask for a personal guarantee.
Business credit is an asset which can help your company in years to come. Learn more here and get started toward establishing business credit.
Credibly Recession Funding Review: Takeaways
Companies that do best on Credibly will be fairly new players but with relatively meteoric rises.
A business owner asking for a loan should be prepared for a hard pull on his or her personal credit scores, which will impact those scores. This is just like all hard pulls do.
If an entrepreneur does not have the wherewithal to ride out a slightly lower personal credit score for a couple of years, then Credibly is not for them.
And finally, as with every other lending program, whether online or offline, remember to read the fine print and do the math. Go over the details with care. Decide if this option will be good for you and your company.
In addition, consider alternative financing options that go beyond just lending. These include building business credit and unsecured business financing. This is in order to best decide how to get the money you need to help your business grow.
Overtime – Episode #384 (Originally aired 04/15/16) – Bill and his roundtable guests Arianna Huffington, Susan Sarandon, Amy Goodman, Mary Katherine Ham and Rick Tyler answer fan questions from the latest show.
Facebook Polls can help you unravel the problems of your audience, what you should create next, and their true sentiments about your brand. While it can help you make more strategic business decisions, Facebook Polls can do other wonderful things for your online presence like:
Boost your Facebook page’s engagement (asking questions is one of the best ways to generate high engagement)
Foster a strong sense of community around your brand
In this post, you’ll learn all the different ways you can create polls on Facebook, how to use them effectively, and how polling your audience can help your business grow.
How to Create Facebook Polls
Gone are the days you could create a Facebook poll from your Newsfeed or timeline. At the moment, the only way you can share a poll is on a Facebook Group, a story, an event page, or on Messenger.
Facebook Group Polls
Facebook Groups are one of the best tools for brands on the social media platform. It allows you to create a community and improve customer engagement.
While Business Pages struggle to get an organic reach above 5%, Facebook Groups are different. The algorithm pushes group posts to newsfeeds, which means you have a much higher organic reach without paying for ads.
Below, we break down the steps to create a poll within your group with an actual profile and business page example.
Step 1: Go Your Group
On your desktop or mobile, go to your Facebook Newsfeed, click on the “Groups” icon on the left-hand side menu and select the group for your poll.
Step 2: Create a Post
Click the “What’s on your mind” section to create a post. When the pop-up loads, navigate to the “Add to your post” section and click on the three dots to see more options.
Step 3: Create Your Poll
A new “Add to your post” screen will load with various options. Select “Poll” from the list. It will take you back to the “Create post” pop-up, and you can start adding your poll options in the “Write something” section.
Step 4: Publish Your Poll
When you’ve added all your options, click on “Poll Options.” Here you can choose if people can add options and if they can vote for more than one option.
Once you’re done, click “Post.”
Facebook Story Polls
With 250 million people using Stories every day and it’s prime real estate on users’ News Feeds, creating a poll is an invaluable (and fun!) way to connect with your audience.
Let’s see how it’s done.
Step 1: Open the Facebook App on Your Smartphone
Navigate to your Facebook Page by tapping on the “Hamburger” icon on the left-hand side of the screen. You’ll see your page in your shortcuts section or by scrolling down and tapping on the “Pages” button.
Step 2: Create a New Story
Tap on the blue circle with the plus sign around your profile picture and select “Create a Story” from the dropdown list.
Step 3: Create a Poll
Swipe to the left until you see the “Poll” card. Write your question and customize the “Yes” and “No” options.
Choose a color gradient background or upload a photo from your camera roll.
When you’re done, tap the “Share Now” button.
Your followers will see the percentage of who voted for which option but only you can see how many votes each option received and how each person voted.
Facebook Messenger Polls
While you can no longer post polls on your News Feed, Facebook added the functionality to group chats in Messenger for your personal account.
Hopefully, Facebook will roll out the feature to chats for business pages. It would be an excellent way to carry out quick customer satisfaction surveys.
Here’s how to do it.
Step 1: Open a Group Chat or Create a New One
Step 2: Tap the “+” at the Bottom of the Messenger Window Next to the Text Box
Step 3: Select the Poll Icon and Type in Your Question
Step 4: Add Your Options and Tap “Create a Poll”
Doing this allows you to share it with your group.
Event Page Polls
Polls are a powerful feature for brands who host in-person or virtual events.
You can create one to get valuable input on details like:
Which location, date, or time suits everyone.
Attendees’ opinions on how the event went.
How many people want specific catering options.
Voting on itinerary options.
Step 1: Go to the Event
Log into your Facebook account and click on “Events” on the left-hand side of the screen. If you don’t see the event icon, click on the expand button and scroll down until you see it.
For events created by a Facebook Business Page, go straight to the events tab on your page.
Step 2: Create a Post
Select the event you want, click on the “Discussion” tab and select “Add a Post.”
A new window will pop up, and you’ll see the poll icon on the right-hand side of the “Add a Post” section.
If you don’t see it, tap on the three dots to expand the post options.
Step 3: Create a Poll
Click on the poll icon, and you’ll go back to the “create a post” screen where you can add your question and options.
You can add more possible answers by clicking the “+Add Option”. Use “Poll Options” to allow people to add options and enable/disable people from choosing multiple answers.
When you’re ready to post, click on the “Post” button to add it to your event’s page.
Facebook Video Polls
With 500 million people on Facebook watching videos every day, you can’t go wrong with adding video content to your marketing mix.
But how do you get people to ENGAGE with it once it’s posted?
Video polls.
It’s a quick and easy way to personalize a viewer’s watch experience and get them to snap out of passively consuming content.
We tell you how to do it below.
Step 1: Upload a Video to Your Facebook Page
You can also head on over to Creator Studio to edit a video you’ve already posted to your page.
Step 2: Click the “Edit Post” Button
A new window will load where you can edit your video’s title, caption, and tags.
Step 3: Select the “Polls” Option
On the right-hand side of the pop-up, scroll down until you see a greyed out “Poll” section.
Select it and click on the blue “Create Poll” button.
Step 4: Ask Your Question
On the left-hand side of the pop-up, your video will appear with a slider. You can move it to the section of your video where you want the poll to appear.
On the right-hand side, you can fill in your question and answer options. By default, there are only two options to start with, but you can add up to six by clicking on the “+Add another option” button.
Step 5: Choose Your Poll Settings
Scroll down further to finalize your poll settings. You can specify when you want the poll to show up, its duration, and when you want to publish the results.
Step 6: Save Your Facebook Video Poll
When you’re happy with your poll, click on the “Save” button to start collecting results!
5 Ways to Use Facebook Polls to Grow Your Business
Here are some of the ways you can take advantage of polling your audience to grow your community and make more sales.
Create Different Types of Facebook Polls
You don’t have to stick to boring ol’ text polls. Facebook lets you spice things up and stop mindless scrolling in its tracks by adding images and GIFs to your polls.
Use the different options to get creative, show off your brand personality, and encourage engagement.
Ask the Right Questions
Polls are an excellent way to start a discussion in your community and conduct valuable market research.
For example, if you create a poll around content marketing, you can ask questions like:
“Do you see results from your content marketing?”
“What’s your biggest struggle with content marketing?”
“Do you struggle to see an ROI from your content marketing?”
You can use the results to plan out your content calendar, brainstorm a new offer, or create a piece of gated content your audience will love.
Collect Feedback From Your Audience
Hosting a free training for your private Facebook Group community? Get feedback on how your audience enjoyed the content with a poll. Instead of guessing if your training resonated with your community, you can ask them directly and use the feedback to fine-tune your content. A quick poll question like “Did you find the training actionable and easy-to-understand?” will do the trick.
Learn About Your Audience
Your Facebook polls don’t need to be strictly business all day every day. You can use the feature to go beyond basic demographics and find out what makes your audience tick.
For example:
What colors do they prefer?
Who are their favorite influencers?
Where do they hang out online and offline?
What are their biggest values?
What is the big goal they’re working towards?
Polls can collect meaningful information you use to make your brand more relatable and marketable to your audience.
Use a Slight Touch of Controversy
Want to stir up some engagement? Create a poll around two different schools of thought in your industry.
For example, if you work with freelancers you could ask, “Do you find platforms like Upwork and Fiverr valuable for landing clients?”
There are strong opinions about the pros and cons of using content mills, and it’s a hot topic in the freelancing community. Creating a poll around this will spike likes and comments, forcing the algorithm to push it out to more users.
How Facebook Polls Can Help Your Business
Still not convinced of the impact Facebook Polls can have on your business? Here’s how they can boost audience engagement, brand awareness, and help you sell your products before you’re ready to launch.
Boost Your Engagement and Brand Awareness
As AdWeek points out, consumer engagement on Facebook with brands is volatile. Polls are an easy way to encourage your community to engage with your content and build a relationship with your fans.
With multiple ways to interact (liking, commenting, sharing), you can feed the algorithm all the signals it needs to serve your post out to more and more users. For users, polls break up monotonous scrolling and allows them to share their opinion quickly and easily.
Find Out What to Create Next
The key to a successful online business is to create things your audience wants.
While keyword and market research can go a long way to get you there, once you’ve built a community, it’s better to go straight to the source. Use a poll to ask your followers what they want to see next.
For example, you could offer several topic ideas for your next blog post, YouTube video, or online course. Can’t decide what color to use for your new t-shirt designs? Create a poll and give your audience what they want!
Stir Up Interest Before a Launch
Before your next launch, use polls to start teasing your new products or services. For example, if you’re a clothing company, you can post pictures of your soon-to-be-released hoodies and ask people to vote on their favorite style. Not only is it a way for you to see what’s resonating with your audience, it creates anticipation for your launch.
Discover the Opinion of Your Followers
Remember the old days of focus groups as a marketing tactic? You can get the same results for FREE and in a shorter amount of time with polls.
Use Facebook polls to find out:
What your followers like about your brand.
What they would change.
Their overall opinion on your products or services.
Once you know people’s opinions, it’s much easier to speak their “language”, change things up, and align your marketing messaging with your audience’s wants and needs.
Conclusion
Polls are an important tool for any brand. They are an instant connection to how your audience feels about you, their struggles, and how you can best solve their problems.
By asking the right questions, you can adjust your digital marketing strategy to match the needs of your followers and give them that “WOW this was made for me” experience.
How will you use Facebook Polls to serve your customers better?
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