Day: April 30, 2021

How to Use First-Party Data for Ad Personalization

Have you ever felt like someone was watching you online? Those shoes you just searched for on Amazon suddenly show up in ads on Facebook. Maybe you start seeing ads on YouTube for a resort you were researching for an upcoming vacation. 

The truth is, you are being watched. In fact, marketers have used cookies to track the actions of internet users for years—but that may soon change. Google announced they are ending the use of third-party cookies. As a result, most businesses will have to rely on first-party data for things like ad targeting. 

What does that mean for your marketing strategy? It might not be as bad as you think. 

Here’s what you need to know about first-party data and how to use it to create targeted paid ads. (Spoiler alert: It might actually be better for your PPC strategy in the long run!) 

What Is First-Party Data? 

Before we dig into what this change means for your paid ads, let’s talk about the different types of data companies use in marketing. 

First-party data is information companies collect from their own sources about their customers. For example, the data from your website tracking tool, your email subscribers, or surveying your audience.

Second-party data is when two or more organizations come together to mutually share their data. Third-party data is collected by one source, often aggregated, and then sold to a third party who has no connection with the original source. 

To summarize:

  • first-party data: data you collect about your customers or site visitors
  • second-party data: data you and someone else pool together
  • third-party data: data collected by one party and sold or shared with an unrelated third-party 

What Is the Difference Between First-Party Data and Third-Party Data?

Third-party data, the type Google is phasing out, refers to data collected from (as you might have guessed) a third-party, meaning a site or entity without a direct relationship with the original source. 

Third-party data is collected, aggregated, and sold to other parties. The problem is the brands buying the data have little idea where it came from. 

There are other issues, too. For example, you can buy third-party data, but so can your competitors. That makes it hard to be competitive. 

This chart helps illustrate the difference between the different types of data. 

What Is the Difference Between First-Party Data and Third-Party Data

Why Is Third-Party Data Being Phased Out?

The main reason third-party data is being phased out is due to major security and privacy issues. 

David Temkin, Director of Product Management, Ads Privacy, and Trust at Google, shared, 

People shouldn’t have to accept being tracked across the web in order to get the benefits of relevant advertising. And advertisers don’t need to track individual consumers across the web to get the performance benefits of digital advertising. 

Advances in aggregation, anonymization, on-device processing and other privacy-preserving technologies offer a clear path to replacing individual identifiers.

Google isn’t the only one phasing out cookies. Firefox stopped using cookies in 2013, and Microsoft made “Do Not Track” their default setting the same year. 

In addition to privacy issues, cookies aren’t as accurate as some might think. For example, they can’t always track users across devices. 

If you shop on your phone for a pair of shoes but buy them on your laptop, you might still see ads for those shoes on your mobile device—which is terrible for ad spend, as brands waste money targeting users that have already converted. 

How Will Using First-Party Data Impact Ad Personalization?  

As Google phases out third-party cookies, many brands will begin using first-party data to better personalize ads. What does this mean for your paid marketing strategy? 

Don’t worry; you won’t have to rebuild your marketing strategy from scratch. However, there are a few changes you’ll want to pay attention to:

  • Brands will need to focus on collecting first-party data: If you haven’t been gathering data about your audience, now is the time. Consider hosting contests, using website tracking tools, or sending out surveys to collect more information about your audience. 
  • Competitive analysis will get harder: One of the downfalls of third-party data is that you and your competitors are using the exact same targeting data. With the move to away from third-party cookies, it might become harder to understand why your competitors are taking certain actions. 
  • Ads may get more personalized: First-party data is data from your actual site visitors and customers, making it easier to create a personalized experience. 

Day-to-day, the switch away from third-party data is unlikely to impact the marketing world in a massive way. Most brands will begin to rely on first-party data more; however, Google is also creating what they call a “privacy sandbox” to allow brands to target users without invading their privacy. 

Brands that want to succeed shouldn’t rely entirely on Google’s new data plan because there are a ton of advantages to using this type of data?

Advantages of Only Using First-Party Data for Ad Personalization 

Why should you consider moving to first-party data rather than relying solely on Google’s privacy sandbox? 

For starters, most brands are increasing their reliance on first-party data, which likely means they are seeing positive results. According to Google, 87 percent of APAC brands consider it critical to their marketing efforts.  

Google rate of first party data usage stat

Let’s look at a few other benefits to consider.

First-Party Data Is More Accurate 

First-party data is information you collect about your customers. This makes it more accurate because you know who it is about and where it came from. 

Third-party data is sold and sometimes resold, which means brands have no access to the source data and, sometimes, very little idea about where the data is actually from. 

Boost Marketing Performance 

Some people are really concerned about the end of third-party data, but I’m not. Why? Because first-party data isn’t just more accurate; it’s also much more efficient at driving consumers to take action. 

According to a study by Boston Consulting Group, marketers that use first-party data see a lift in marketing efficiency, generating nearly double the revenue from a single ad or placement.

Your Competitors Don’t Have the Same Data 

Standing out online sometimes feels impossible. With millions of companies, billions of internet users, and more content being churned out every day, brands that want to stand out face a ton of noise. 

With third-party data, you and your competitors can buy the exact same data, which makes it pretty hard to be competitive. However, your competitors don’t have access to the data you collect, making it easier to test new initiatives or uncover opportunities about your own traffic and customers. 

You Can Double Down on Personalization 

According to Forrester, 89 percent of digital companies invest in marketing personalization. It’s easy to see why when 80 percent of customers report they are more likely to purchase from brands that offer a personalized experience. 

Using third-party data for personalization was never a perfect match. You might not know when a customer converts from another device or if the data you’re using is skewed. With first-party data, you can dive into personalization, secure in the knowledge that your data is accurate.  

It Is More Standardized 

Imagine asking five people to create a puzzle piece. You give them all the same parameters for height, length, and shape. Even with the same directions, each of those pieces isn’t quite going to fit together. 

The same thing happens with third-party data. Each platform might gather it just a little bit differently, which can make it almost impossible to pull all that data together. With first-party data, however, you gather the data. This means you can ensure it is standardized and works well with all your tools and systems. 

First-Party Data Is Cheaper 

Third-party data is purchased from another vendor, which means you are shelling out cash for data that is less efficient, less accurate, and harder to use. First-party data, on the other hand, is information from your own audience. 

Which means you don’t have to buy it. You will have to pay a bit to collect and store the data, but it’s likely much cheaper than purchasing the data from another source. 

How to Use First-Party Data for Ad Personalization 

We’ve covered what first-party data is, why Google is ditching third-party data, and a few of the advantages of using it. How do you actually put first-party data to use? Here’s what you need to know to use this data for ad personalization. 

Determine How to Leverage First-Party Data 

Before you start collecting data, take the time to figure out how you will use the data to further your marketing goals. How you plan to use the data will impact what type of data you want to collect and how you gather it. 

You might use it to: 

  • build brand awareness 
  • reduce churn 
  • send timely ads 
  • drive more qualified leads 

For example, if the data will be used to send more personalized email marketing campaigns, you could gather the data through an email survey. 

Make a Plan to Gather First-Party Data 

Unlike third-party data, you can’t just buy first-party data; you’ll have to gather it yourself. Luckily, there’s no shortage of ways to gather it.

For example, you can collect first-party data from:

  • website visitor tracking tools like Crazy Egg 
  • your mobile apps
  • offline surveys
  • social media channels
  • user registration for your website 
  • contests

Before making a plan to gather data, think about how you plan the data to personalize your marketing. For example, retargeting ads, personalized product recommendations, or account-based marketing. 

Ask Permission to Gather the Data 

One of the major issues with third-party data is some web users don’t even realize they’re being tracked. As first-party data becomes more popular (and as privacy laws limit the data we collect about our audiences), it’s important to be transparent about the data you gather. 

Ensure your audience clearly understands what data you collect, what you do with it, and how it’s stored. Being transparent about the data you collect and how you use it isn’t just the right thing to do, it’s required by law in some places, like the EU’s GDPR.  

Test, Tweak, and Retest 

With third-party data, you get what you get. There is no way to change the type of data you collect or adjust how you gather it.

With first-party data, you can test to figure out the best way to collect data by adjusting how you gather it or test and tweak how you use the data by A/B testing ads to see what your audience responds to. 

Conclusion

Third-party cookies are coming to an end. What does that mean for marketers? It means it’s time to start leveraging first-party data for personalization. The good news is, it is more accurate and cheaper, and it can even improve marketing efficiency. 

The first step to using first-party data is to find a way to collect it through polls, customer surveys, or website tracking tools. Then make a plan for how to use it. If you need help getting it set up, we can help. 

Are you planning to use first-party data for ad personalization? What are your marketing goals?

How to Make Money by Requiring a Minimum Order Quantity (MOQ)

If you run or are starting an e-commerce business, you might have heard the term “minimum order quantity,” or MOQ, floating around. If you have heard of it, chances are you feel conflicted.

There’s advice for and against this method. This makes it difficult to decide whether it’s the right choice for you, especially if you don’t understand how it works and how it can make you money.

In this post, you’ll learn what an MOQ is, how to set one that won’t make your customers run for the hills, and how to use the strategy to increase your profits and reduce your expenses.

What Is Minimum Order Quantity?

Before we jump into the good stuff (like how to make money with an MOQ), let’s dive into the minimum order quantity definition.

An MOQ refers to the minimum amount someone can order from a business.

For example, imagine you’re a wholesaler on Alibaba. You create an MOQ of 100 units, which means your customers need to purchase 100 units or more to do business with you.

You can also make your MOQ a dollar amount. For example, your customers need to spend a minimum of $500.

Why would you want to use an MOQ? Simply put, it protects your business and profit margins. If someone wants to order only five items from you, it’s sometimes uneconomical to start the production process. If you do, you’ll end up losing money.

With an MOQ in place, it ensures you’re covering production costs and making a profit.

Do MOQs only work for manufacturers or wholesalers? No. You can apply MOQ strategies in direct to customer circumstances as well. For example, you can set a minimum spend to qualify for free shipping or product.

MOQ - example from Alibaba

How to Calculate Your MOQ

Calculating your MOQ is tricky.

It’s a key part of maintaining inventory control, but it differs wildly from business to business. There’s no fixed formula to calculate your MOQ, so you’ll need to customize it to your business.

How do you do this?

Follow the steps below to create your unique MOQ formula.

Step 1: Calculate Demand

Forecasting demand is at the core of your MOQ formula.

You need to consider your different products, seasonality, competition, and any other factors that will affect how many units you’ll sell.

The data can help you plan out your next purchasing order from suppliers and your production turnaround to make sure you can match demand.

Other things to take into account include:

  • total time to ship your inventory
  • freight transit times
  • production times
  • other delays that could affect your ability to meet the demand

Example: You sell phone cases and determine you’ll move 10,000 units each quarter. However, your sales are seasonal. During Q4, you sell 15,000 due to the Christmas demand, and your sales drop to 5,000 units in Q2. On average, your phone cases take one week to produce and ship.

Step 2: Calculate Your Break-Even Point

Next, you want to work out your break-even point.

This is the minimum number of products you would need to sell to recover your costs and start making a profit.

It’s the sweet spot where your revenue from sales exceeds your costs.

Example: If you sold five phone cases, how much revenue would that bring in compared to what you spent on production, salaries, and other expenses? You determine you need to sell 100 cases to break even.

Step 3: Calculate Your Holding Costs

Your holding or inventory costs is the price it costs to store your products before shipping to a customer.

It will cost you more money to hold your inventory over extended periods. The quicker you can move items, the lower your holding expenses and the higher your profit margin.

However, not all goods carry the same holding cost.

Some might require refrigeration, which will increase your electricity bill, while other items like phone cases can sit on a shelf for months at room temperature.

Example: You determine it costs you $2,000 per month to store 500 phone cases.

Step 4: Calculate Your MOQ

With all the data collecting out of the way, it’s time for your final calculation.

Let’s say your phone case customers currently purchase on average 200 units.

You need to sell 100 units to start making a profit.

You can make your minimum order quantity 200 units. It will cover your break-even point of 100, and you could drop your MOQ to 150 if you need to and still make a profit.

What Are the Benefits of Requiring an MOQ?

As a manufacturer and seller, there are many benefits to switching to an MOQ business model to boost your bottom line.

The main benefits of MOQ include:

  • Cash flow: Worried about investing too much money in stock and it not selling? A minimum order quantity means you have less cash tied up in raw materials or product that isn’t moving. You can balance your costs and profit with item amounts your customers will accept, thus reducing waste and unnecessary expenses.
  • Low inventory: You don’t want your product inventory to sit on a shelf collecting dust. By implementing an MOQ, you can lower the number of finished items in your warehouse. The less time you store your products, the less money you spend on holding costs and the bigger your profit margin.
  • Increase in profits: The crux of MOQ is demand. You’re not guessing how much product or raw material your customers want. You have a clear idea of how much stock you can realistically move. Using your MOQ to find a balance between supply and demand, you can produce in larger quantities, bring your overall costs down, and increase your profits.
  • Move lingering stock: Another benefit of the MOQ module is its ability to move stock. If you’re sitting with 100 phone cases and selling them one by one, it could take months to empty your inventory. By setting an MOQ of 50 or 100, it would only take one or two customers to clear out your lingering stock.
  • Lower shipping costs: If you’re constantly shipping in raw materials or product to create your items, your freight costs will be high. However, when you set your MOQ at an optimum level, you’ll ship more product in bulk and lower your shipping expenses from suppliers.

5 Tips for Making Money by Requiring an MOQ

Okay, let’s get to the good stuff! We’ve gone over the MOQ definition, the benefits, and how to create an MOQ formula for your business.

Now we’re going to discuss how you can start making more money by requiring an MOQ from your customers.

I know it can seem daunting to set one. What if you scare your customers away and no one opts in? If that thought is swimming around in your head, here are my top tips for implementing an MOQ and increasing (not decreasing) your profits.

1. Eliminate Bargain Hunters

MOQ isn’t only about improving your profit margin. It helps you find a small number of customers who are happy to spend more money with you.

No matter what type of business you’re running, it’s often easier to have a small number of high-paying clients than dozens of low-paying clients. Small or once-off customers mean it will take you much longer to reach your desired income goals while taking up more time and energy along the way.

MOQs help you weed out all the bargain hunters who want the lowest possible price and make room in your garden for repeat clients who are happy to spend larger amounts with your business.

Say hello, recurring revenue, and goodbye to an unstable income flow.

Why should you care about generating recurring revenue?

2. Increase Spend on Your Orders

Want to incentivize your MOQs? Encourage your customers to spend a minimum amount by offering a discount.

You can:

  • Reduce the cost per unit for a higher spend: For example, sell three bottles of shampoo for $60 instead of $30 each if purchased separately.
  • Offer a minimum free shipping minimum threshold: For example, most online retailers will offer free shipping if you spend a minimum amount. It encourages customers to spend more to meet the requirement.
Tips for Making Money by Requiring an MOQ - Increase Spend on Your Orders

3. Make Pricing Attractive to Boost Inventory Turnover

Your MOQ will only work if the price is right.

You need your price per order to be enough to cover your expenses and make a profit, but it still needs to attract customers. If your minimum order amount is too high, you won’t get any orders, and you’ll sit with inventory for longer, driving up your costs.

After you’ve figured out your MOQ formula, do your market research. See what your competitors are offering and confirm a high enough demand before you start spending money on things you can’t recover, like warehousing.

4. Move Old Stock With Flash Sales

What happens if your stock isn’t moving? Maybe there is a lull in the season, or you’ve tried a new product variation, and not enough people are biting.

One of the best ways to recoup your money and free up your inventory is with flash sales.

An excellent example of how well flash sales can work is Black Friday. Activewear giant GymShark frequently uses this strategy during the biggest sales day of the year and has broken in-house sales records by generating $400,000 in 60-minutes.

A well-executed sale can do more than move excess inventory or help you break even on poor-selling items. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run.

flash sale moq example

5. Have a Good Inventory Management System in Place

An essential part of any business is automation. It helps you do more with the same number of hours in the day and focus on the actions that move the needle forward.

When using an MOQ strategy, your success relies on having a good inventory management system in place. With a few clicks of your mouse, you can set reorder points for specific items, streamlining your inventory management process.

Other advantages include:

  • Keeping your customers happy by maintaining healthy stock levels and quick turnaround on orders.
  • Track your inventory turnover ratio to make better use of your resources.
  • Save money by avoiding tying too much money in inventory and not having enough inventory to complete sales orders.

How to Calculate Your MOQ

  1. Calculate Demand

    Predict the number of sales you’ll make. To calculate this figure consider the products you’re selling, seasonality, competition, shipping time, and any other factors that may affect your sales figures.

  2. Calculate Your Break-Even Point

    Determine the number of products you have to sell to make a profit.

  3. Calculate Your Holding Costs

    Figure out how much it costs to store your products before sending them to customers.

  4. Calculate Your MOQ

    Figure out how many units you have to sell to turn a profit, how many you predict you’ll sell, and determine your MOQ accordingly.

Conclusion

What’s one of the most off-putting things about starting a business? Capital.

Not all of us have access to a lump sum of money to invest in an idea, and the thought of going into debt for a business that isn’t seeing results yet is terrifying.

With a minimum order quality strategy in place, you can reduce your upfront capital amount, cost per unit, and expenses like storage costs. The MOQ that works for your business is unique, and finding it requires research, planning, and understanding demand in the market.

However, once you have it, an MOQ can help you scale, avoid unnecessary expenses, and run a profitable business.

Capital isn’t the only thing you need to start a successful business; you only need a great digital marketing strategy in place. If you need help with that aspect, reach out to our agency!

Do you think minimum order quantity is a good business strategy? Why or why not?

Alternative Lenders: Pros and Cons

There is a time and place for traditional business lenders, otherwise known as banks.  However, they are not always the right option.  Sometimes is takes too long to get funding from a bank. Maybe you do not qualify for a loan from a bank. This can be the case even if you are perfectly capable of repaying your debt.  If business borrowing from a bank isn’t going to work for you, your next option is alternative lenders.  

What Are The Pros and Cons of Using Alternative Lenders?

Alternative lenders are a totally legitimate option.  They are exactly what their name implies, an alternative to traditional banks. However, just like banks, they have both pros and cons. You need to know and understand each when looking for financing alternatives for small businesses. 

What Are the Pros of Alternative Lenders? 

First, with alternative lenders, you typically get your funds much faster. So, if you need fast cash, this could be the way to go. 

Also, the application process is usually faster and easier. Often you can apply online in a matter of minutes. Repayment terms are usually more flexible as well. 

Find out why so many companies use our proven methods to get business loans.

Even better, these lenders will often take more into account that just credit score when it comes to approval. If there is a minimum credit score requirement, it is usually much lower than what traditional lenders require. 

As a result, they have other eligibility requirements.  These may include minimum revenue over a certain period of time, a minimum amount of time in business, minimum average balance in a business bank account, or all three.  Other requirements may apply as well. 

What Are the Cons of Alternative Lenders?

One of the biggest drawbacks of alternative lenders is that their interest rates are almost always higher, though rates vary based on perceived risk.  

Also, the industry is a breeding ground for scammers.  It’s important to know how to recognize predatory lending practices to avoid being taken advantage of if you are looking for an alternative lender.

Best Options for Alternative Lending: Top Alternative Lending Companies

Despite the risk of running into a predatory lender when it comes to alternative loans for businesses, there are some good companies out there. To give you a start, here are some alternative business financing options that we know and trust. 

Fundbox 

Fundbox makes it easier to get approval for financing.  The minimum credit score is 500.  Comparatively, this is much lower than with other lenders.  Here are some things you need to know about Fundbox.  First, they consider business merit as opposed to personal credit.  For application purposes, they will do a soft pull on your personal credit. This will not affect your credit score.  When you make your first draw, they will do a one time hard pull that could affect your score.  Keep that in mind. 

Kiva 

Kiva is an online lender that is a little different. For example, the interest rate is 0%.  That means even though you have to pay it back, it is absolutely free money. They don’t even check your credit. Still, there is one catch.  You have to get at least 5 family members or friends to give to the cause as well. In addition, you have to pitch in a $25 loan to another business on the platform. 

Accion 

Accion is a nonprofit lending network dedicated to helping small businesses.  They offer small business loans, some grant opportunities, and other resources designed to help both startups and established small businesses grow and thrive. 

Globally they have been working their magic for 55 years across 4 continents.  Tens of millions of entrepreneurs have been helped by them.  They came to the United States in 1991. 

They lend to small business owners in general, from all backgrounds and most industries. However, they specialize in underserved populations like minorities. 

They do not rely as heavily on credit as traditional lenders. Yet, they do require a minimum personal credit score of 575. The one exception is the Community Advantage program which requires a minimum of 525.  

Other restrictions may apply based on a number of factors. 

Streetshares 

 Streetshares  offers a variety of financing and investment products with fast application processes and funds deposited almost immediately. Lending products never have a prepay penalty, and the credit check is a soft one.  There is never any impact on your credit score for applying.

They lend to various types of businesses and business owners.  Still, their early mission was to help veteran business owners, and they remain true to that mission today.

Find out why so many companies use our proven methods to get business loans.

Credit Line Hybrid

This is alternative business financing rather than a specific alternative lender.  The Credit Line Hybrid is a unique and powerful product that can serve your business needs in many ways. It allows you to fund your business without putting up collateral, and you only pay back what you use.  

Your personal credit score needs to be at least 680.  In addition, you can’t have any liens, judgments, bankruptcies or late payments.  Furthermore, in the past 6 months you should have less than 4 credit inquiries, and you should have less than a 45% balance on all business and personal credit cards.  It’s also preferred that you have established business credit as well as personal credit. 

If you do not meet all of the requirements, it’s okay. You can take on a credit partner that meets each of these requirements.  Many business owners work with a friend or relative to fund their business.  If a relative or a friend meets all of these requirements, they can partner with you to allow you to tap into their credit to access funding. 

What are the Benefits of a Credit Line Hybrid? 

As alternative funding sources go, this is one of the most flexible.  There are many benefits to using a credit line hybrid.  First, it is unsecured, meaning you do not have to have any collateral to put up.  Next, the funding is “no-doc.”  This means you do not have to provide any bank statements or financials.  

Not only that, but typically approval is up to 5x that of the highest credit limit on the personal credit report. Additionally, often you can get interest rates as low as 0% for the first few months.  This allows you to put more money back into your business. 

The process is fast, especially with a qualified expert to walk you through it.  Also, approval for multiple credit cards creates competition.  This makes it easier, and even likely if you handle the credit responsibly, that you can get interest rates lowered and limits raised every few months.

Find out why so many companies use our proven methods to get business loans.

Alternative Lenders Are a Viable Option, But Be Careful

You can’t be too careful when looking for alternative financing methods for your business.  The safest way to ensure you don’t fall prey to a scammer is to work with a business credit expert.  They will not only have relationships with credible lenders, but they will also be able to help you find those with products and requirements that best fit your needs. CreditSuite has business credit experts ready to help.  They  have the skills and expertise necessary to help you navigate the business funding world. They can guide you toward products and lenders that will work best for your needs, and help you improve your fundability in the process. With strong fundability, you can access all types of business financing, alternative or not.

The post Alternative Lenders: Pros and Cons appeared first on Credit Suite.

New comment by fount in "Ask HN: Who is hiring? (April 2021)"

Fount | Head of Business Development | Charleston, SC (Remote within US possible) | Full-time Contractor | 100K to 150K | Equity

Overview
Fount, a software development collective, is looking for a new Head of Business Development. The duties primarily consist of prospecting and closing new clients for our small, but growing team of senior engineers.

Responsibilities:
– Source new clients seeking experienced software development. Negotiate with, close and retain clients.
– Evaluate all inbound prospects.
– Maintain direct communication with our development team to understand projects that are of interest. Keep current on our team’s availability and skills.
– Administer contracts and all payments.

Experience that could make you a great fit:
– You’re immersed in the startup and growth-stage tech scene. – You regularly see opportunities where our team could accelerate a company’s roadmap where they are on a short timeline, lack the right resources, or are unable to hire full-time employees.
– You’ve worked in venture capital and know a lot of funded companies that need help with growth.
– You’re familiar with the digital agency world or have a strong network of agencies that occasionally need more reliable and senior-level talent for projects.
Example, an agency handles visual design/creative for clients, but needs app development for a project.
– Your network includes midsize and large brands that don’t have the in-house tech talent available for one-off projects.

How we operate:
Email, Slack, Meet/Hangouts
The team is based in Charleston, SC but operates remotely with team happy hours every quarter.
We’re mostly asynchronous and always respectful of each other’s time. Bi-weekly, 30-minute all-hands meetings via Google Meet.

Compensation:
Commission only – Fixed percentage of the revenue from all paid contracts – with no cap. You’ll be the only business developer, but have the opportunity to grow the software development (and design) team, as well as your business development team. Further, our collective model has a transparent equity model. You’ll be on an ownership path.

Process:
Email jd {at } fountstudio.com with your background or a link to it. We’ll set up a short call/hangout to see if you could be a fit.

New comment by heythisisom in "Ask HN: Who is hiring? (April 2021)"

Dive | SDET 2 | India | Remote | Full Time | https://www.letsdive.io/

Dive is a fun space for remote teams where team members can socialize. You can see who’s online, call a group, play games, watch movies together, or bond on common interest areas. You can talk, screen share, and do video chat with a click.

We are growing rapidly and are looking for a SDET to join our early stage engineering team. We are seeking someone who has experience building automation test frameworks and executing extensive test strategies across both Frontend and Backend components of web applications. You’ll be responsible for placing guardrails for the dev team to build quality software products and to makesure the platform is reliable, scalable and of high-quality for thousands of people using dive during their everyday lives.

We’re a relatively small team of about 4 people – meaning your work will have a lot of impact. We truly encourage being yourself at work and it shows in the creative code we write 🙂

Our Customers love us. Our users are from 32+ countries and teams from Facebook, Google, Gitlab, Uber, Airtable etc. who absolutely love using Dive.

We use: AWS, Kubernetes, Docker, gRPC, Django, Go, Node.js, Cassandra, MariaDB, Redis, React, Redux, Javascript

If you are interested in joining our small and passionate team drop me an e-mail to om[at]letsdive[dot]io – come chat about what we’re doing, or if you have questions!

More Info: https://www.notion.so/letsdive/SDET-2-544a5597a41a489ba983f5…

Grow Your Brand: Here’s How to Distribute and Share Your Content

At Paper.li, we highly value the power of content in all forms and the importance of building an outstanding personal brand. That’s why we launched The Personal Branding Playbook, where we share a proven method …

The post Grow Your Brand: Here’s How to Distribute and Share Your Content appeared first on Paper.li blog.