Article URL: https://jobs.lever.co/compound Comments URL: https://news.ycombinator.com/item?id=26974128 Points: 1 # Comments: 0
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Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from simply relying on keywords, and search engine crawlers began prioritizing rich snippets and entities on search engine results pages (SERPs). These days, Google has more …
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Biden compares state voting bills to Jim Crow, never mind the facts.
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Setting up a business means attending to what seems like a million little details. Your corporate email and website are two of those details. Don’t drop the ball on them!
But let’s start with business credit.
This is credit in a corporation’s name. It is not tied to the owner’s creditworthiness. Instead, biz credit scores depend on how well a company can pay its bills. Hence consumer and corporation credit scores can vary dramatically.
There are no demands for a personal guarantee. You can quickly get business credit regardless of personal credit quality. And there is no personal credit reporting of company accounts. Biz credit utilization won’t affect your consumer FICO score. Plus the owner isn’t personally liable for the debt the corporation incurs.
Getting corporate credit is not automatic. Building it requires some work. Some of the steps are intuitive, and some of them are not.
Fundability is the current ability of a firm to get funding. Some factors are within your control. Others (like your time in business) aren’t. Your online presence and data are one area which is at or close to 100% with your control.
The better your business credit and fundability are, the more likely you will get approval for financing. Today, let’s concentrate on your online presence, that is, your email address and your website.
They check information from a variety of sources, and they don’t tell you about any of them. Knowing what these secret sources measure can only help you. Understanding what matters the most makes getting a loan A LOT easier, because you know what to improve first. This information is the difference between getting an approval and getting a denial.
LexisNexis is one source where many of the lenders reviewing loan applications get their information from. They offer information regarding likelihood to pay, or not. Lenders compare LexisNexis information to what you put on your loan application. If the application and LexisNexis don’t match, then, the loan providers will deny you a loan. They will see the inconsistency as fraud.
LexisNexis connects all of the data that pertains to you, both positive and negative. They have access to
Keep your business protected with our professional business credit monitoring.
One place where lenders and vendors will be looking for your company is online. Even if they’re not specifically checking out your online presence, they may still need to know how to order your product or service, or where to send praise or complaints. Your online presence is where they will find that information, or not.
What happens if your family member or a friend built your website? Maybe that person is talented, but corporate websites differ from personal ones. A business website needs to be easy to navigate. It needs to answer customers’ questions.
Styles differ. Wedding photographers and construction companies differ. They have dissimilar sites and design sensibilities, but they both have Contact and About pages, and information about what they do.
Make sure you own your domain, and not just your domain at Wix or WordPress or the like. You can do this by buying hosting. This is through hosting companies like GoDaddy or HostGator.
Given that so much more of lending decisions is going on online these days, then your email address is an opportunity for your firm to puts its best foot forward. Don’t squander this easy and free opportunity! General email addresses like admin@yoursite.com tend to be best.
With a general email address, if someone leaves your employ, another employee can seamlessly take over that email address. A username like admin, webmaster, or even hello is far, far better than cutiepie or the like, even if you’re in a playful industry that caters to kids. After all, your bank and banker aren’t.
Keep your records consistent! This includes your online records. LexisNexis and the SBFE (Small Business Financial Exchange) are looking at everything, so it had better match.
Inconsistent records will lead to a denial due to fraud because that’s how lenders interpret inconsistencies. This is a cause of denials which is in the owner’s hands. You have the ability to change and correct this.
This means your corporate name, address, phone number – everything! – must look the same in these places and more:
Copy/paste this information; don’t chance it with retyping.
Keep your business protected with our professional business credit monitoring.
Keep your firm looking fundable (legit) with:
There are some aspects of fundability where you should pay particular attention to what’s going on online. They include:
Records consistency matters here, too. Your website should show who owns your company. And that information needs to be consistent. So if the owner is named Susan Johnson on your website’s About page, then she can’t be listed as Sue Johnson on your Contact page. If your ownership changes, you need to show that here.
Abbreviations can be your downfall here, as can punctuation like hyphens, commas, and colons. If your Contact page says your main office is on Main Street, then your About page can’t say it’s on Main St.
If you move, or you add subsidiaries and other locations, then you need to update that information everywhere. This even means whether you use your 5-digit ZIP code, or a ZIP plus 4 code (9 digits).
If your industry is over the road trucking, then it needs to be listed that way. Pro tip: when your industry can be called several different names, like long distance trucking, mention those other phrases on your website.
When your company domain matches your company name, it helps with fundability. Pro tip: try to match what people will be searching for online, so if (for example) the word ‘brothers’ is in your company name, then determine if ‘brothers’ or ‘bros’ will be used by people searching for your company and its goods and services online.
Keep your business protected with our professional business credit monitoring.
Good websites can help you get funding and convert prospects to customers. While websites differ, there are some things they all need. Such as:
Your website also needs:
One of the more vital items your website needs is content. This can mean blogging, and it certainly means creating pages which explain what you do and what sets your biz apart from its competition. It also means a page devoted to each product you sell or service you provide. Again, you’re making it easier for your prospects to find you.
More fundable companies can get more money, and they tend to get more prospects who decide to become customers. One area of fundability you have total or near total control over is your corporate online presence. Keep it professional, uniform. and appealing, and easy to use. We can help you with even more aspects of fundability.
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As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website.
There’s nothing wrong with that approach.
After all, PPC ads have obvious advantages. You can reach new customers, track your results, and manage your budget. However, for all their benefits, these ads can sometimes lack something.
Has anyone guessed what I’m talking about? It’s the human touch.
By humanizing your PPC ads, you can stand apart from your competitors.
Before I go on, what do I mean by humanizing your PPC ads? It means creating ads that provoke a response or an emotion. It can help your ads build connections and trust with your market and ultimately increase your business.
It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst.
Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads.
Humanizing your brand can give you a competitive edge and improve customer retention. It shows you’re taking a customer-centric approach, and you understand your buyers.
However, humanizing your brand also builds customer trust, which is vital these days. Communications company Edelman says, “Trust has never been more important for companies to develop and maintain.”
Further, they found that 75 percent of people actively recommend businesses they trust.
That’s not the only benefit, though; according to Edelman: “Customers who trust you are more likely to engage with, buy from, advocate for, and defend you.”
Now, let’s go into detail about some positives you could gain from humanizing your brand.
You might already know one of the advantages of humanizing your digital marketing: the competitive edge.
Why? It’s simple.
In an ever-increasing digital world, consumers are interested in forming connections and engaging with brands.
Creating connections is essential to building long-term relationships, and then it becomes possible to establish customer loyalty.
When you humanize your brand, you’re providing a personalized touch at every customer journey stage.
This humanized approach takes the focus away from you as a marketer or business owner. Instead, it concentrates on your customer’s wants and considers your prospects:
Further, the customer-centric approach shows you understand your customers’ unique problems and can offer them solutions.
Once you’ve sold successfully to a consumer, there are two things you want to do: retain them and turn them into advocates.
By humanizing your marketing, your customers may be more likely to become those advocates and recommend your brand to others.
Then there’s customer retention. You’re more likely to retain your customer by:
Now you understand the benefits, how do you humanize your PPC ads? Outlined below are 10 easy-to-implement measures you can start using today.
You’ve got a product or service to promote, but who’s your target market, and how do you humanize your PPC ads to suit them?
With buyer personas. Buyer personas are a valuable asset because not every would-be customer responds to your PPC ad in the same way.
To attract your ideal customer, you’ll want to appeal to them by speaking their language, understanding their pain points, and offering them a solution.
That’s where buyer personas come in.
Why are personas so effective? Because they allow the personalized approach. Get this part right, and you can humanize your PPC ads and reach your target market.
Yes, we’re back to personas again. Your buyer personas let you create relevant ads by giving you a clearer idea of your potential customers’ search terms.
You could humanize your PPC ads by better understanding buyer intent and using:
Alternatively, work with an agency that can complete the task for you.
Humanize your PPC ads with images. They don’t need to be staff images. Just include something that represents your business, what it offers, and what it stands for.
Google offers different ways of adding images to PPC ads through Discovery ads or its image extensions option, or you could use Facebook’s carousel ads.
However, plenty of other platforms allow image-rich advertising and storytelling, like Instagram, Pinterest, or YouTube.
Your buyer personas are also good for shaping your social media strategy.
Use your personas to humanize your PPC ads by understanding where your ideal buyers hang out. Then you can target them on their platform of choice.
Sites like TikTok, Facebook, and Instagram allow you to personalize your PPC ads for better results.
Constant testing may mean avoiding getting stuck in your usual advertising patterns. How do you put this into practice?
By varying your PPC campaigns. You can do this through regular A/B testing to see which elements work best for your audience.
For instance, you could test:
Keep testing and optimizing the results as you go until you know you’re getting the right balance.
Keywords can only do so much. Yes, they can help get your ads in front of the right people, but they lack personalization.
To further humanize your PPC ads, consider four other critical areas of your marketing:
Simpleview recommends applying these qualities to travel persons to optimize your PPC results. However, these attributes work just as well for just about any other niche.
Take demographics, for instance.
Depending on the age group of the audience you’re targeting, you’re going to want to change your advertisements so they “speak” to that particular group.
Likewise, the motivations, challenges, and goals are likely to be different for each group.
I’ve already mentioned the value of consumer trust, and there’s an easy way to build on it: with storytelling.
Successful ads often use storytelling at the heart of their ads, and the likes of Instagram Stories have made it accessible.
However, Instagram isn’t the only way. For a similar approach, you could test out Facebook’s carousel ads or maybe a Twitter followers’ campaign.
Here are some ideas if you’re new to storytelling:
Think about it: Are your potential customers more likely to click on an ad that sounds like everyone else’s?
Or will they choose a PPC ad that stands out and speaks for itself?
The first impression many customers get of your business is through online ads, so they must reflect your brand.
Use the same tone for your ads as you would for the rest of your marketing to give your customers greater consistency and familiarity.
The direct sales approach can be a turn-off for consumers. Instead, you could concentrate on getting the prospect to click through to your website, give you their details, and then gently steer them towards the sale.
You may find that customer mapping is helpful with this approach. When you use customer journey mapping, you can:
Finally, keep it simple, stupid (no offense). It’s believed Kelly Johnson first used the phrase in the 1960s when it was originally applied to design concepts. However, it applies just as much to content creation.
There’s a reason why the term is still used today: Sometimes marketers like to complicate things, but there’s no need to.
If you want to humanize your PPC ads more, remember you’ve got a limited amount of time and characters. Make every word count by:
There’s plenty the big brands can teach us about making greater connections with our perfect consumers. Here are three of the best.
Remember the Snickers “You’re not you when you’re hungry” PPC campaign?
The Snickers advert used a series of deliberate spelling mistakes in its online advertising. More than ten years later, the advert is still delivering results.
Why did it work so well? Because consumers can relate to it. Everyone recognizes that “hangry” feeling.
The Snickers advert is also novel, shareable, and memorable—all things every advertiser can apply to their marketing.
Rather than going for the full sale straight off, Converse used “Converse-ations” to reach its younger audience.
Working with the ad agency, Anomoly, Converse included keywords teenagers might use when searching online, like “spelling bee” or “how to talk to girls.”
Converse’s campaign allowed it to launch a dialogue with shoppers and used ad copy and microsites to engage consumers, rather than going with the traditional advertising approach.
The “Domaination” campaign proved effective because it provided helpful, relevant content to potential buyers and built connections with them.
Search for “best PPC adverts” online, and the name “Alec Brownstein” is commonly featured in the top five.
Who is he? He was a job hunter who hit upon the idea of bidding on the names of five creative directors.
Brownstein’s ad looked like this:
When the creative directors googled their names, they found Brownstein’s advert and his website too. As a result, Brownstein was offered the dream job by one of the creative directors he’d targeted.
Brownstein’s advert was successful because he used initiative by thinking in the same way he thought the creative directors would. Many of us Google our names, and Brownstein figured the creative directors would do the same.
There’s a lesson here for every advertiser: Think like your ideal audience and create innovative new ways to reach them.
With the surge towards digital, your marketing may sometimes lack the personal touch. However, consumers want to know who they’re buying from, and they want to build relationships with brands to enhance trust.
Further, when you humanize your PPC ads and other forms of your digital marketing, you open up a line of communication that invites consumers to find out more about your brand.
Snickers and Converse are two brands that have done this well, and you can learn from and apply them to your marketing.
Creating ads that evoke emotion and build relationships is straightforward. Just follow the tips in this article, and you’ll be on your way to humanizing your advertising and building lasting relationships with satisfied customers.
If you’re ready to kick off a humanized PPC ad campaign and want help with strategy, reach out to our team of experts.
Do you humanize your PPC ads and digital marketing? What approach do you take?
As one of the largest e-commerce platforms on the internet, Shopify offers budding (and established) entrepreneurs a platform to sell their wares and increase their reach.
In fact, Shopify dominates nearly 20 percent of the e-commerce market share.
That’s not all. With millions of active buyers on the platform, there is plenty of opportunity for brands to grow their revenue.
In addition to a massive audience, Shopify offers users a simple, streamlined experience that allows store set up in record time.
When you join the Shopify platform, you have immediate access to functionality that allows you to:
In short, Shopify equips sellers with the tools they need to get their store off the ground.
Shopify benefits don’t only apply to online vendors—through their unique partnership program, individuals can align with Shopify to grow their business and increase revenue through a variety of functions.
Is the Shopify Partner program right for you? Here’s what you need to know.
The Shopify Partner Program is a set of tools and resources Shopify users can leverage to grow their business. This is done through four main categories:
Shopify Partners can also build and sell Shopify apps and themes to generate income.
In addition to the above different kinds of Partners, there are also different levels of partnership, including:
Given that one in three Shopify sellers seek services from Shopify Partners, there’s a real opportunity for you to supplement your income when you join the program. In addition to adding some extra padding to your bank account, Partners can access free training resources and perks, including:
The partnership also comes with access to an unlimited number of stores, so you can experiment to your heart’s content.
As a Shopify Partner, you gain exclusive access to offers on tools that can help you run and grow your business. Once you have your dashboard set up (more on that later), select the “Partner Perks” section and select the “Claim perk” button.
Even better, when you sign up to become a Shopify Partner, you create opportunities to scale your business. Regardless of whether you’re a well-established agency or an individual setting out to grow your skills and client base, enrolling in the Shopify Partner program is a great growth opportunity.
Sound good?
Let’s break down how you actually become a Shopify Partner.
The Shopify partnership comes with plenty of perks we’ve already covered, but there’s one overarching benefit we haven’t covered: Becoming a Shopify Partner is free.
Now that you have a better understanding of the value associated with a Shopify Partnership, follow these five steps to start growing your business today.
This blog explores the surface-level of a Shopify Partnership, however, you’ll want to spend more time on the Shopify partner page to read the blog and learn more about partner perks and features.
This is the easiest step yet! Simply head to the sign-up page and enter your name and email address and wait for your verification.
After creating an account, you’ll receive an email asking you to follow a link to verify your email address. Be sure to do this within 24 hours, as the window for response closes after that timeframe.
After you select the blue button to confirm your account, you’ll land on the Shopify accounts page. From there, choose “Shopify Partners” and then “Create new partner account.”
Now that you’ve successfully set up an account, you must complete a form that asks for the specifics of your business. Complete all the necessary fields.
After this step, scroll down to the “Business goals” section and choose the function that best suits your offering. Here you can select:
After you’ve selected the right category, scroll down the page until you reach the section about platform usage. Here, you’ll identify which platforms you’re currently using, allowing Shopify to equip you with custom tools.
Categories include:
After selecting the relevant category, read the Partner Program Agreement at the bottom of the page and check the corresponding box.
Your dashboard is the hub of your Shopify business. To get started, select the Shopify Partner programs you’d like to apply to from the “Get started” section.
A short form will ask you to explain your interest in each program.
Even if you’re not accepted into a program immediately, you can still use your dashboard to grow and hone your skills. With endless courses available from the Shopify Partner Academy, you can earn certifications in Business Fundamentals, Theme Development, App Development, and Product Fundamentals.
You can take the accompanying test as many times as you like, all while using the resources provided through the Shopify Partner Academy to increase your knowledge base.
After receiving your acceptance to one of the Shopify Programs, you can start earning some cash. Payments occur on a bi-monthly schedule via PayPal.
The Partner Dashboard is also your source for all questions. From the portal, you can contact Shopify support whenever, wherever to get your questions answered.
You’ve set up your dashboard, been accepted into a few programs, have been working for a few months, and now you want to know how successful your Shopify partnership actually is.
While there are countless metrics you can use to track the success of your endeavors, here are six key figures to assess the strength and success of your partnership.
This metric is exactly what it sounds like: a measurement of how many leads converted into customers in a specific period of time, generally within 30-day increments.
Significant due to its ability to highlight how successful your campaigns are at turning attraction into actual leads, your lead conversion rate is a must-track metric.
How do you calculate lead conversion rate? The formula is pretty simple, as long as you have the numbers.
Lead Conversion Rate = (Number of new customers in the last x days ÷ number of leads in the last x days) x 100
This figure is representative of real-time sales performance. Given its predictive nature, the metric is perfect for forecasting revenue growth.
How do you calculate lead velocity rate?
Lead velocity rate = (Number of qualified leads this month – number of qualified leads last month) ÷ number of qualified leads last month x 100
This metric represents revenue, rather than what is actually actively collected. A good indicator of success, MRR lets you know if your leads are converting to actual customers within a finite time span.
How do you calculate MRR?
MRR = Number of customers x average billed amount
This metric refers to the number of customers who stop using your service during a specific time frame. Churn rate is a valuable metric to determine if your marketing strategies and onboarding process is effective.
How do you calculate churn rate? There are two types of churn rate:
User churn = (Cancelled users in the last 30 days ÷ active users 30 days ago) x 100
Revenue churn = (MRR lost to downgrades & cancellations in the last 30 days ÷ MRR 30 days ago) x 100
Use this metric to learn how much revenue you’re creating from each individual user. This statistic is valuable to assess marketing successes and failures and forecast revenue goals.
How do you calculate ARPU?
ARPU = MRR ÷ active users
This metric represents the amount a user will spend on your service throughout the course of your relationship. This figure helps you assess whether it is more valuable to maintain existing customers or pursue new ones.
How do you calculate LTV?
LTV = Average monthly recurring revenue per customer ÷ user churn rate
I recommend monitoring these figures on a daily, weekly, and monthly basis for a comprehensive view of your success. These metrics let you identify patterns and see if improvements succeed so you can adjust your approach as needed.
Shopify’s continuous growth shows no signs of stopping.
For any digital marketers, developers, or graphic designers, becoming a Shopify Partner offers an opportunity to broaden your portfolio, sharpen your skills, and earn some extra cash.
If you’re looking to increase your client base and your revenue, Shopify might be the place for you.
If you’re considering wading into the world of Shopify partnership, be sure to actively monitor the right metrics and ignore vanity metrics that have little impact on overall success.
What part of the Shopify Partner program is most useful to you?
A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store. One of the best platforms to launch your e-commerce store is Shopify. Why do so many people love Shopify? In part due to its: affordability …
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Does your business need equipment? Some of it can be extremely expensive. For a new business in particular, affording equipment can feel like an impossible dream. But you have got to have that equipment to make money! How do you make it past this frustrating Catch-22? You do it with equipment financing and leasing.
Equipment financing is when you use a loan or lease to purchase or borrow hard assets for your business. It is a business financing option you can use to buy or lease any physical asset. Physical assets can include items such as a restaurant oven or a company car. See nav.com/business-financing-options/equipment-financing.
A recent the Equipment Leasing and Finance Association (ELFA) survey found that 80% of American businesses lease a portion of their equipment. The list of companies using leasing ranges, from the Fortune 500 to a mom and pop store. See entrepreneur.com/article/225959.
You will pay predictable amounts every month. You can build business credit on a program such as this. The equipment is great collateral, the lender probably will not want any other collateral.
You will often put down less money than you would if you were buying the piece of equipment. You may be able to negotiate flexible terms with an equipment lease. It is easy to upgrade equipment after your lease ends. This is helpful if your equipment is something like a computer which quickly becomes obsolete.
You may have to pay a large down payment. You will often need to have good personal credit in order to qualify. If your financed equipment becomes outdated, your business is stuck with it until the end of the lease for loan.
Also, leases can often end up costing more than purchasing. When the lease ends, you will need a new lease or to make some other arrangement. Buying a piece equipment means it is yours to keep or to sell.
Demolish your funding problems with 27 killer ways to get cash for your business.
What equipment do you need and for how long? Do you want to bundle service, supplies, training, and the equipment lease into one contract? Have you anticipated your company’s future needs so you get adequate equipment? What is the total payment cost?
Who will you be dealing with? Is there a separate company financing the lease? How long has the company been in business? Do you understand the terms and conditions during and at the end of the lease?
Is casualty insurance a requirement to cover damage to the equipment included? Who pays the personal property tax? What are the options regarding upgrading and trading in equipment before the lease period expires? Who is responsible for repairs?
Also known as an FMV lease. With an FMV lease, you make regular payments, while borrowing the equipment for a set term. When the term is up, you have the option to return the equipment, or purchase it at its fair market value.
This is a type of capital lease. You pay off the cost of the equipment, plus interest, over the course of the lease. In the end, you owe exactly $1.
Once you pay the $1 residual. which is essentially a formality, you fully own the equipment. This type of lease is very similar to a loan in terms of structure and cost.
This lease is the same as a $1 lease. But at the end of the term, you have the option to buy the equipment for 10% of its costs. These tend to have lower monthly payments than a $1 buyout lease.
Demolish your funding problems with 27 killer ways to get cash for your business.
Here is an example. Let us say you are leasing a $25,000 piece of equipment. Call it a 10% option, and a 36 month term.
The value of the Equipment is$25,000. The interest Rate is 15%. The term Length is 36 months. The monthly Payment is $780. The total Cost of Leasing equals $28,079. And the cost to Purchase is $2,500. Hence the total Cost of Equipment is $30,579. See merchantmaverick.com/equipment-financing.
With the example, you would be paying an extra $5,579 over the course of the lease. That is over 1/5 more added, to your total cost for the equipment.
If you bought the equipment from the start, you would pay $25,000. So you would be in $25,000 in the hole from the beginning. But with leasing, you have not spent the total $25,000 until over 2 ½ years have gone by. In the meantime, you can invest that money or earn interest on it.
Demolish your funding problems with 27 killer ways to get cash for your business.
We offer equipment financing and leasing programs. Companies must have at least one year in business. You can get approval even with challenged credit. You will not need financials to secure equipment financing. Approvals take as little as 24 hours.
Check out the easy qualification process. You can get approval with as low as a 640 personal credit score. For approval, lenders will request details on the equipment you are getting. After a quick credit review, you can get approval for as much as $10,000,000 in equipment financing.
Equipment leasing is powerful! We help business owners get financing to lease equipment. With equipment leasing you receive even more favorable terms than typical business financing programs, with even more benefits. Whether you are a startup business or a well-established business, we have hundreds of equipment lenders who would like to help.
You can qualify with only two monthly payments as a down payment. And you can get approval with a credit score as low as 640. Rates are affordable and 100% of your interest is tax deductible. Plus, you can get financing up to $10,000,000.
You can enjoy 24-hour pre-approval. And you pay no application fees. Interest is tax deductible. Go all the way from application to funding in 2 weeks or less. Purchase, lease, or borrow against existing equipment.
Heavy equipment financing is available. We have loans for up to $10,000,000. And you can get approval with average credit. The equipment serves as collateral. Note: financials are necessary.
Businesses often have fluctuating revenue. But they still have to have equipment. And for new businesses, they have to have equipment to get going, but they can never seem to be able to afford it.
This type of funding can be the ideal solution. There are advantages and disadvantages to leasing equipment, just like any other form of lease versus purchase. Credit Suite offers equipment financing and leasing. We help you navigate multiple dissimilar offers and make sense of it all. Let’s take the next step together.
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