8 Tools to Bring Your Content Marketing to the Next Level

Content marketing is not just the most effective forms of online promotion that you can take part in, it’s the foundation of pretty much any other form of digital marketing. It remains stable over time, …

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Seattle's Crime and Punishment

No more automatic leniency for the most prolific criminals.

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New comment by noahx3 in "Ask HN: Who wants to be hired? (May 2022)"

Sr Full Stack Software Engineer | Orum | Full-time | Remote

I’m looking for a Senior Engineer, curious if you or any of your connections would be open to checking out a Senior Software/Full Stack Engineer opportunity with my company, Orum.
Things to consider:

‣ Base salary is $150k-$180k (+ Equity)

‣ Tech stack primarily consists of Node.js, TypeScript, and PostgreSQL with a very clean codebase

‣ Be in charge of building and owning features end-to-end, taking it through conception, implementation, shipping, and iteration

‣ We are looking for people who are well-trained like yourself, and looking for a leadership opportunity within a growing company

‣ Team of A-Players with a strict No Jerks Policy

Let me know if you have any questions on the role.

Apply Here: https://wrkbl.ink/1bhJPHT

-Noah

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How to Work With a Business Credit Coach

Have you ever heard the term business credit coach? Have you ever wondered what it was all about? Is it worth it? For most, the answer is yes! Honestly, pretty much any business that does not already have strong, established business credit can benefit from business credit coaching.

A Business Credit Coach Works to Help You With Building Business Credit

Many business owners, particularly new business owners, don’t have the best business credit score. In fact, they may even have no business credit score at all. That’s because, unlike consumer credit, business credit does not build passively. You have to be intentional.

Intentionality is Tricky

This part can be tricky. Sadly, there are a lot of details that can block you from approval that many do not understand. Furthermore, the process that helps you build credit for your business in the most effective and efficient way seems tedious to many. Worse yet, it is almost impossible to hack on your own. You could try forever and never get anywhere. This is where a coach can be well worth the cost.

How Does a Business Credit Coaching Program Work?

First, you’ll sit down with a business credit coaching professional. Then, they will examine how your business is set up and talk about your current financial situation. This means your business finances, your consumer credit score, and your cash flow. Also, any accounts your business has, your expenses, debt, and cash on hand may be examined.

Next, you’ll talk about any success you’ve had with the business credit building process. The business credit coach will look at your business credit cards. He or she will want to determine if they are really building business credit for you. In contrast, they may be reporting on your personal credit.

Personal Credit Can Affect Business Credit

Remember, personal credit does affect business credit. A good business credit coach will explain how this works. First, most business lenders will perform a personal credit check. That means if you have bad personal credit you are out of luck. However, it also means your personal credit score could take a hit, because inquiries have a negative impact.

Still, with the right guidance related to business credit, it’s possible to get business owners access to funding without a personal credit check. This is usually in the form of vendor credit, and sometimes business credit cards. By using these types of accounts to build strong business credit, you can reduce the reliance of lenders on your personal credit when determining creditworthiness.

Remember, without good personal credit, you will not be able to get lending that requires a personal guarantee. Your coach can help you understand what a personal guarantee is, and how it relates to personal liability. Then, together you can decide if putting your personal credit on the line is a good idea, particularly if your business is new.

A Good Business Credit Coaching Program Should Start With Building a Fundable™ Foundation

Truthfully, not every business credit coaching program will call this the same thing, but all good ones will agree it’s the essential start of building business credit. It has to do with how your business is set up. Your coach will examine the details of your business’s foundation and determine if anything is keeping you from credit approval.

Credit Coaches Should Ask These Foundational Questions To Start Business Credit Building

  • Do you have separate business contact information, or do you use personal information?
  • Is your business address a PO Box or a physical address?
  • Is your phone number listed in the 411 directory?
  • Does your business name or NAICS code indicate that your business may be part of a risky industry?
  • Is your business name exactly the same everywhere it is listed?
  • Is your business set up as a corporation and does it have an EIN?
  • Do you have a separate business bank account?
  • How does your business website look?

Of course it seems picky, but all of these seemingly little details really do make a big difference. Obviously, cooperation on this point is vital. Often a business fails to get cash credit, basically a loan from a bank, or any other kind of credit, due to issues with one or more of these details.

Legal Compliance

This is another thing your coach will look at. You need to have all necessary licenses to operate. In addition, there may be other legal requirements. For example, if you operate out of a virtual office, your state may require you to have a registered agent.

Getting and keeping your business in compliance with various legal requirements will be a part of the process. As a bonus, you’ll find out it gives clients more confidence in your services.

After the Foundation

Once your business is properly set up to build business credit, it’s time to get accounts reporting. It is not like building good credit as a consumer. You’ll have to intentionally seek out accounts that will extend credit without a credit check and report payment to the business credit reporting agencies. These are often referred to as starter vendors.

Finding Starter Vendors

The truth is, there are very few companies that do both of these things. Most want clients to have already established business credit before they will approve credit, and of those that do not, very few report on-time payments. This can make it virtually impossible to build a positive payment history.

However, the right credit coach will know how to save you a lot of time finding these vendors. Applying to random vendors just to see if you get approved, and then waiting to see whether or not they report, is a huge waste of time. Since time is money, it is an incredible waste of money as well. A credit coach can easily earn the cost of his or her services with this step right here.

What’s the Payoff?

Using a business credit coach to walk you through this process will pay off in the long term. It will create a base for you to access loans in the name of your business. Even those lenders that want to see your personal credit may offer better terms and interest rates if you also have good business credit.

Benefits of Company Credit

With strong company credit, you’ll be able to get access to working capital more easily, as well as company financing for anything else you may need. Company credit is one of many tools a business can use to grow and thrive. Business coaches can help their clients acquire this tool, so that the businesses they work with can get the financing they need, when they need it.

Credit Coaching with Credit Suite Helps with Establishing Business Credit and Funding

Credit Suite works with businesses daily helping them with establishing business credit, continuing to build it, and helping them find the funding they need right now. We have relationships with lenders that approve those with excellent business credit, and those that are still working on it. We have financing options, including credit lines, with competitive interest rates. Businesses have funding choices whether or not they already have company credit.

Honestly, it is almost impossible to run a business without at least some debt. We have the ability to help companies find the lenders and types of funding they need, whether that be loans, financing based on investments, or some other option. We work with banks and other credit providers to get you the dollars you need for success. Better yet, our proven system is sure to help you build strong credit for your company in the most effective and efficient way possible. 

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Supabase (YC S20) Is Hiring a Head of Documentation

Article URL: https://www.ycombinator.com/companies/supabase/jobs/NlWk3Gi-head-of-documentation

Comments URL: https://news.ycombinator.com/item?id=31488879

Points: 1

# Comments: 0

How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition?

Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization.

The phrase “spying” tends to have a negative association but it’s really one of the best ways to figure out what the sites ranking above you are doing that’s working.

When you’re working on competitive intelligence, it’s important to collect as much information about them as possible.

But how do you do it?

Ubersuggest is a research tool that not only helps you with SEO, but helps you find out what your competitors are doing and how to beat them.

How to Spy on Your Competition Using Ubersuggest

Spying is a great and perfectly moral way to see what the competition is doing to get ahead of you in the SERPs. It’s important to understand that the first five organic results amount to 67.6 percent of all clicks. If you’re not in the top five, you can’t expect a lot of traffic.

You’ll want to start by making a list of competitors to model after. Keep in mind they don’t always have to be in your niche but you want to find sites that are ranking higher than you for the keywords you want.

To find your competition, do a manual search or use a tool like Ubersuggest to search for your target, highest-value keywords, and see who is ranking at the top of the SERPs.

Once you’ve got your list, you’re ready to start sleuthing.

1. Search From Ubersuggest Home Page

One of the easiest ways to get started spying on your competitors using Ubersuggest is through the homepage. First, simply enter your competitor’s main domain URL in Ubersuggest.

ubersuggest home page for competitor research

When you’ve done that, you’ll want to look for the following metrics and take note of them:

Organic keywords – This is the number of keywords that a domain ranks for. It’s important because if they’re outranking you, they’re likely ranking for more keywords than you.

You can use this data to find keyword gaps and see what keywords your competition ranks for that you don’t. Perhaps they found a really low competition keyword that you’re not going after.

You could then create a piece of content around that keyword and rank relatively easily.

Organic monthly traffic – Take notice of how much traffic your competition gets and compare it to your site.

You can use view your competitors’ traffic as a way of seeing where and when things fluctuate. Google updates its algorithm frequently, which contributes to constant traffic fluctuations. USe your competitor’s traffic trends as a benchmark for your own KPIs.

Domain score – The overall domain score from 0-100 is critically important to the success of a website. Sites with a higher domain score don’t necessarily need to work as hard at producing quality content because Google tends to favor whatever it is they put together since the site is already trusted.

Backlinks – Backlinks are another highly important piece of the SEO puzzle. A backlink occurs when someone links to your site from their page. The more backlinks you have to a piece of content, the more Google looks at it with favor.

Use Ubersuggest’s backlink checker to dig into the backlinks your competition is getting, and go after the same or similar links as part of your backlink strategy.

2. Track Competitors From Within Your Own Project

Once you’ve created a project in Ubersuggest for your website, you’ll want to go to your dashboard.

On the very bottom of the dashboard there is a bar labeled, “my competitors.” Here you can find opportunities to track what your competitors are doing and figure out information about their keywords, keyword gap, traffic, and backlinks.

tracking competitors on ubersuggest from dashboard

The most useful feature I find with this is the comparison of common keywords to keyword gaps.

tracking competitors on ubersuggest from dashboard

Common keywords are keywords that both you and your competitor rank for. You can use this to figure out which keywords they’re outranking on, so you can start looking at their content to see what updates you can make to yours.

As for keyword gaps, you can use this to figure out what new pieces of content you should create around low-hanging fruit keywords that they’re already ranking for.

3. Create a Competitor Project

One great feature of Ubersuggest is that it doesn’t limit what websites you can add as a project, this makes it easy to spy on your competition. Here’s how you’ll do it:

1. Head back to the dashboard and create a new project for each individual competitor website.

tracking competitors on ubersuggest from dashboard

2. Add all the keywords that suggest you track (these are keywords your competitor is already ranking for… can it get much easier than that?) and feel free to add any others that you might be interested in or curious about.

ubersuggest add keywords to rank tracking

3. Add other competitors to the project to see how they’re measuring up against each other.

4. Go through the list of “Top SEO Opportunities” on the competitor project dashboard to learn from what they’re doing wrong and find opportunities where you can improve your site in places where they’re underperforming.

5. Scroll down the dashboard to get a view of how they’re performing with backlinks. You can even click through on the link in the dashboard to get details on who’s linking back to them to find websites to target with backlink requests.

ubersuggest competitor backlinks

Even putting in a small percentage of this effort can make a huge difference on your overall SEO.

4. Track Their Keywords

You can also create a keyword list to start tracking the top keywords your competitors are fighting for. This is one of my favorite strategies.

keyword list ubersuggest for beating competitors

Save keywords into lists using Ubersuggest so you can come back to them later.

  • Organize keywords into meaningful lists
  • See aggregate data for each list
  • Save your keyword research
  • Easily continue from where you left off

When choosing keywords to track, here are some tips:

  • Track keywords that you’re not tracking but your competitors are
  • Use the Keyword Idea Report for inspiration
  • Track keywords that include their name or location
  • Track keywords that include specialty services/products that you don’t offer
    • Example: If you’re a coffee shop and your competitor offers a specialty latte and it has search volume, track it as a keyword.

The big question is, why? Why track all this information and will it really make a difference?

Let’s face it, there are over 200 ranking factors that Google uses to determine who ranks where. There’s no way we can get everything right.

Keyword research is one of the things we can control–and we can do it well with the proper procedures and steps.

You could also spend days, weeks, and months researching keywords on your own trying to figure out what you want to rank for. The result could be, nothing.

Instead, see what people are already ranking for. Piggyback on what others are doing right.

This is the fast track.

Of course, don’t expect to hit a home run every time, that won’t happen. You’ll win some and lose some, but you’ll be able to do it much faster by tracking competitor keywords instead of coming up with everything on your own.

5. Research Their Backlinks

Ubersuggest has a Backlinks Opportunity report as well. This tool allows you to enter your own website and multiple competitor websites to see where they’re getting their backlinks from.

This can help you in the following ways:
1. Get insights into what content is popular for your competitors that you may be able to write about from a different perspective (or you may already have content written about).

2. Quickly create a targeted list of websites to go after to share your own valuable content with (if they liked your competitor’s content, there’s a good chance they’ll also like yours).

3. Prioritize who you want to reach out to based on the referring domain’s Domain Authority and relevance to your business.

Let’s break down each of these points to help understand why they’re important.

Figuring out what pieces of competitor content is popular can help you create something shareable, something that people want to link to.

The reality is, you can reach out to anyone you want but if the content you’re sharing with them isn’t amazing, they’re not going to want to link to it.

From there you can create a targeted list of websites to go after with outreach. This is especially true if you’re researching competitors in the same niche.

With the number one result in Google averaging about 3.8 times more backlinks than the rest of the positions on page one, it’s safe to say that backlinks are still one of the most important ranking factors.

6. Download the Chrome Extension

Being able to have information at your fingertips is important and with the Ubersuggest Chrome Extension, you can. By downloading the extension, you can see keyword insights directly in the Google search results, YouTube, and Amazon.

chrome extension for ubersuggest

Downloading it is simple and you’ll receive all the data right on the Google search results page. Information like domain authority, keywords, and monthly traffic will all display right underneath the title tag of the website.

You’ll also get traffic volume data and keyword difficulty information about the keyword you searched and related keywords.

BONUS TIP: Find Your Competitor’s Mistakes and Avoid or Leverage Them to Your Advantage

One great way to get ahead of the competition is to figure out what they’re doing wrong and how you can capitalize on it. Take a look at the competitor’s Site Audit Report and check the health of their website.

site audit report ubersuggest

You can look through various SEO issues to see what’s going on with their site and how you can capitalize on their shortcomings.

Maybe their site is a bit slow? You could ensure that your site runs fast so that it can’t be used against you.

Maybe they’re lacking proper meta descriptions and title tags on some of their content? You can create a competing piece of content and ensure it gets proper metadata.

Tips:
1. Find the websites that are giving your competitors backlinks and reach out to those sites with your own valuable content for them to link to.

2. Find the pages that have the most traffic on your competitor’s website to see if you have a similar webpage that competes. If you don’t create one! If you do, optimize it more with targeted keywords.

3. Are you fighting for the same keywords? Try and differentiate yourself by finding the missed opportunities. Look for long-tail keywords or keywords with lower search volume and lower search difficulty ratings.

missed opportunity keywords in ubersuggest

Conclusion

Competitive intelligence helps you figure out what your competition is doing right and what you’re doing wrong, it’s really as simple as that.

If you can find out what they’re doing and how they’re succeeding, you can use that as a springboard for your success. To do so, you need a great competitive research tool.

Using Ubersuggest for keyword research provides versatility and simplicity to the SEO process. You need a tool that helps you do a lot of things without complicating it.

Click here to sign up for Ubersuggest for FREE today! If you want help with your keyword, SEO, or marketing strategy, you can also reach out to our agency for help.

Zoo responds after viral video shows lion bit man's finger: 'Should never have happened'

A male lion at the Jamaica Zoo has bitten the finger of a man who stuck his hand into the animal’s enclosure; a viral video has circulated and the zoo is now reviewing the incident.

MLB suspends Yanks' Donaldson for one game

Yankees third baseman Josh Donaldson has been suspended for one game for calling White Sox shortstop Tim Anderson “Jackie” on Saturday. Donaldson is appealing the suspension.

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PGA champ, Bama fan Thomas takes Jimbo jab

PGA Championship winner Justin Thomas and former Alabama golfer Justin Thomas took a dig at Texas A&M football coach Jimbo Fisher after winning a second Wanamaker Trophy on Sunday.

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New comment by gofort in "Ask HN: Who is hiring? (May 2022)"

G-Core Labs | Remote-first | Full-time | https://gcorelabs.com/ | https://careers.gcorelabs.com/jobs/Careers

We build CDN, DNS, DDoS Protection, Video Streaming, Edge Computing and other infrastructure solutions.

We are looking for:

* Systems Engineers (to operate global infrastructure of more than 800 nodes all over the world)

* Systems Engineers (to operate Clickhouse Cluster and Kafka Cluster)

* [CET +- 5h] Go Software Engineers to build image conversion solution and new CDN features

* [CET +- 5h] Python Software Engineers to build API for our CDN Product and integrate with other providers

* [CET +- 5h] C Software Engineers to develop protection from DDoS attacks using XDP (eBPF) and add new features to our proxy server

* [CET +- 5h] Product Managers to push our infrastructure products forward (Security, Image Optimization, DNS, etc.)

* L2 Engineers to debug our customers problems efore they come to Ops

Can personally guarantee healthy engineering culture.
I work in this company for more than 5 years and can definitely recommend it, write me so I can refer you and speed up recruiting process.

Email: b_kurnosov@gcore.lu
Linkedin: https://www.linkedin.com/in/bogdan-kurnosov/