SEEKING WORK | USA | Remote
BrewApps, we are a mobile app development company. We are located in the US and have our offshore development center in India. BrewApps was founded by two partners with 10+ years of experience in software development industry, with experience working with Silicon Valley tech giants like Apple. We specialize in building products, services, and MVP demonstrations for well-established and early-stage businesses worldwide.
Our Specialty – Mobile App Development
Frontend Technologies – Swift, SwiftUI, Objective C, Java, Kotlin, React Native, and Flutter
Backend Technologies – NodeJS, Java, Firebase
UI/UX – AdobeXD, Photoshop
Cloud – AWS, Google Cloud, Azure, Digital Ocean
Agile Development
Our team – 25+ members
Typical team on a project – Project Manager, Frontend Developer, Backend Developer, QA/Tester, and UI/UX Designer
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This is a question that comes up a lot in my interviews, most recently with a young reporter while discussing the actions of Operation Pineapple Express and other volunteer groups during the botched August 2021, evacuation of Kabul.
I was floored. How could these people not know why Afghanistan mattered so much to all of these veterans?
How do you explain this deadly lack of understanding to generations who weren’t born yet or were too young to understand what was happening? Or to those who were there, but have simply forgotten?
How can you make them understand that history is about to repeat itself, but it doesn’t have to be that way?
There is a generation of Americans that can never forget the images burned into their minds of planes striking the Twin Towers and the Pentagon. The worst terrorist attack on U.S. soil, killed 2,977 people, and for the veterans, it was personal. It happened while they stood vigil. American warriors, eyes narrowed and fixed on the smoldering rubble displayed on the television, made a single, silent vow “never again on my watch.” 800,000 American warriors would deploy to Afghanistan, sacrificing youth, marriages, limbs, mental health, and in some cases, their very lives.
America built relationships and made promises during those two decades of war.
Al Qaeda’s attack was largely due to bad U.S. ground intelligence and the inability of a partner force to counter them in their unrestricted planning and preparation. To prevent this from happening ever again, our combat veterans and civilians built partnerships with Afghan police, soldiers, nonprofits, Afghan schools, and a myriad of other organizations. America asked the people of Afghanistan to stand up, reach for freedom, and oppose oppression in all its forms. Like proud parents, we assured them they could be whatever they wanted to be, and we would be there by their sides.
Then, in August 2021, we left. We broke those promises, squandered those relationships, and handed control back to the very oppressors we fought against 20 years before.
Why can’t veterans forget?
Veterans know something most Americans don’t. The enemy gets a vote in what happens next. The United States might be done with al Qaeda and ISIS, but they aren’t done with us. This enemy will follow us home.
There is credible evidence that al Qaeda is fully re-constituting right now. Foreign fighters from Syria, Iraq, North Africa, and even Southeast Asia are openly training on former Afghan Army bases in Kandahar and Helmand. The Taliban are fully accommodating and have gone so far as to issue visas to al Qaeda members that allow them to move freely throughout the country in clear violation of the Doha Agreement.
Additionally, Iran and al Qaeda have set sectarian differences aside and are cooperating to foment disruption in the Middle East. According to numerous Afghan Special Operations Forces, this al Qaeda is a younger, more capable force. ISIS-K is also in play.
There is an unthinkable yet highly possible scenario in how all this plays out. It’s not a stretch to imagine that America’s enemies will launch another catastrophic attack on the homeland. Out of the ashes emerges a freshly mobilized U.S. blinded by revenge and short-term memory toward “bringing justice to the evildoers.” Backed by American citizens, young warriors will load up again on C-17 cargo planes and fly back into the graveyard of empires to exact justice.
But this time it will be different.
Instead of Northern Alliance resistance allies waiting on the ground to receive and work with our troops, there will be thousands of forlorn, pissed-off former Afghan commandos who are well-trained and well-equipped in U.S. tactics and gear. They have been co-opted by al Qaeda after watching their children starve, salivating for revenge over unkept promises.
This September 11th, Americans should demand change and accountability from their government. It’s not too late to protect our homeland if we act now.
The U.S. government must resume all sanctions on the Taliban and stop all aid. Credible sources tell us that millions of dollars in humanitarian aid is not getting to its intended victims.
The government must assume the care and management of Afghan special operations partner forces and other at-risk, high-impact Afghan security officials from veteran groups.
And the government must support the Afghan National Resistance Front, which is the legitimate Afghan Government. They are the best option for standing against terrorism emanating from Afghanistan.
Even if America doesn’t pull its head out of the sand, veterans won’t stop trying to intervene in this impending disaster because they know what’s at stake. Without immediate action, the next 9-11 Commission testimony is practically writing itself.
“I shall strive to follow the inspiring example I have been set in upholding constitutional government and to seek the peace, harmony and prosperity of the peoples of these islands, and of the Commonwealth realms and territories throughout the world,” the King said.
The ceremony was attended by Prince William of Wales and the Kings wife, Camilla who has become Queen Consort.
Garter Principle King of Arms, David Vines White, then read the proclamation of King Charles III from the Friary Court balcony of St James’s Palace.
Charles automatically became King upon the death of his mother, but the Accession Council confirmed his role with the attendance of the Privy Councilors.
The United Kingdom’s newest monarch paid tribute to his recently deceased mother, Queen Elizabeth II.
“My mother gave an example of lifelong love and of selfless service,” he said. “My mother’s reign was unequalled in its duration, its dedication and its devotion.”
“…it’s not so much that there’s a negative score associated with it,”
“It’s more that if we find exactly the same information on multiple pages on the web, and someone searches specifically for that piece of information, then we’ll try to find the best matching page.”
Additionally, on its ‘how to avoid duplicate content’ page, Google states:
“Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content in the same language or are appreciably similar.”
As Google makes clear, there are times when a website owner has a genuine reason for having duplicate content, like online stores or printer-only web pages. However, these duplicate pages can cause confusion for search engines, and they don’t always know which is the original or which page you want to prioritize.
How do you get past this? You could try 301 redirects or use top-level domains, but you could also use a canonical tag URL.
If you’re wondering what canonical tags are, or you want to know how they can help you, read on to find out more.
The Basics of Canonical Tags
In the most basic terms, a canonical tag is an HTML snippet (rel=canonical). As I’ve touched on in the intro, you implement a canonical tag when you want to indicate to the search engines which is the original page. For example, you might have multiple versions of a page if you’re an e-commerce site owner or if you’ve got a mobile and desktop version of your website.
Now, if you wanted the search engines to prioritize the mobile pages, you’d add a self-referencing canonical tag to the mobile version to tell the search engine to index that page. This means that the URL attached to the rel=canonical is the page itself.
Canonical tags are simple to add to your page by including rel=”canonical” in your header, but what does this do for your SEO?
How Do Canonical Tags Help SEO?
Canonical tags are an essential part of any SEO strategy, enabling your site to rank higher. There are several ways they do this:
First, they tell search engines which URL version is the “correct” one, preventing duplicate content from ranking lower and ensuring you get the right page indexed.
Further, a canonical tag assists your SEO efforts in other ways, like:
Syndicated content: Canonical tags allow you to better manage syndicated content. When you syndicate content from one site to another, it’s important to ensure the search engines still reference the original content. Just add the rel=”canonical” tag to your header to indicate which page you want to index.
Improved rankings: When you have multiple versions of a webpage or article, adding a canonical indicates to the search engine you want people to go to that specific page, enhancing the original ranking.
Tracking: canonical tags enable you to track traffic from different sources. For example, if you have two URL versions, say, one with www and one without. This can help you determine which version generates more traffic and optimize your site accordingly.
Regular search engine crawling: Here’s what Google has to say about crawling: “Google will choose one URL as the canonical [main] version and crawl that, and all other URLs will be considered duplicate URLs and crawled less often.” In other words, if you don’t want Google to make the choice for you, then add a canonical tag.
To ensure the search engines index your preferred e-commerce page, you would include a canonical tag.
What Does A Canonical Tag Do?
As I’ve explained, canonical tags can tell search engines which version of a URL you want them to index. They’re also known as “rel canonical” or a ‘canonical link element.’ You add a canonical tag to the <head> section of your page, which looks like this:
When you use a canonical tag to tell the search engine which version you prefer, it helps keep your site’s SEO consistent and can also help prevent duplicate content issues.
We can define duplicate content as identical or similar content appearing on multiple pages of your site. Several factors can contribute to duplication, such as reprinting an article from another site, copying and pasting text from one page to another, or using multiple URLs for the same page.
Another common cause is unintentional duplication.
This can happen when two or more pages have similar titles and metadata, and it can occur when site owners syndicate their content to other websites or use software to generate pages automatically.
A further reason for duplicate content is intentional duplication. Sometimes site owners create multiple versions of a page in an attempt to manipulate search engine rankings. They may also copy and paste content from other websites to increase traffic or improve their SEO ranking – which is basically black hat SEO.
When multiple pages on a website contain the same or very similar content, it can confuse search engines and dilute the ranking power of those pages, which stresses the importance of adding a canonical tag.
How To Check for Duplicate Content
There are a few ways to identify duplicate content on your website.
The simplest is to do a Google site search; this would look like site:yourdomain.com, and see if any results show up that you didn’t expect. If you have an XML sitemap, you can also use Google’s “site:www.yoursite.com” operator to check for duplicate pages.
Other methods to check for duplicate content are:
Checking your site’s index status in Google Search Console. Compare the number of pages indexed in Google with the number of pages you think should be indexed. The results may look something like this:
Using the “site:example.com” search operator to find pages that are only on your site and not on other websites.
Spotting duplicate content by using a tool like Copyscape or Siteliner. These tools will scan your website and report any instances of copied text.
There are two ways to add canonical tags to your pages: manually or with a plugin. If you’re adding them manually, you need to add a <link> tag to the <head> section of each page that you want to canonize (make your main/original page).
If you’re using a plugin, many platforms give a simple way to add canonical tags to your pages. Below are some of the options for adding tags to various main hosting options.
With canonical tags, there are a few best practices to keep in mind. First, always use a canonical tag when you have multiple page versions.
Second, make sure the canonical tag points to the correct page. If you accidentally point to the wrong page, it can result in lower rankings for that page. :
Also:
Use canonical tags on all duplicate pages; this ensures that the search engines only index one version of each page.
Implement absolute URLs when specifying the canonical tag to enable search engines to index pages correctly.
Only specify one rel=”canonical” tag per page.
One good idea is to make sure that you audit your canonical tags to help identify any potential implementation issues and correct them. SiteChecker offers a free trial of a canonical URL checker.
A canonical tag looks like this: example.com?dress=1234 and example.com/dresses/1234 (Source: Google).
Is a Canonical Tag Necessary?
Some people argue that canonical tags are unnecessary, as Google has stated that they do not use them as a ranking factor. However, if you want to avoid duplication issues and have a preferred page you want to direct traffic to, then a canonical tag may be the way to go.
Conclusion
A canonical tag is important for helping search engines understand the relationship between pages on a website. Canonical tags can prevent duplicate content issues and enhance your SEO efforts, allowing your preferred pages to get indexed by search engines.
There are significant benefits to adding canonical tags, such as improved web page performance, more regular crawling, and easier tracking. They’re also highly beneficial for e-commerce site owners who often have multiple pages of duplicate content.
Although there are other methods you could use, a canonical tag is quick to implement, and major platforms like WordPress and Shopify have options to add plugins to simplify the task.
Do you use canonical tags? How have they helped you?
Have you been racking your brain trying to gain better visibility on Google?
Chances are you’ve probably heard the term ‘search intent’ or keyword intent, or user intent, as some call it, while figuring out your basic SEO strategy.
Whatever your preferred term, it all comes down to the same thing: when a person conducts a search online, they have a main purpose in mind. For example, they might be thinking about buying a new car, and they’re researching car models.
Alternatively, they may be looking for a local service, like a dentist or hairdresser. Or perhaps they’re just in the mood for fast food and want to buy a burger and fries.
You can often see search intent queries when you look online. Here’s an example: If I search for ‘pizza in Atlanta, Georgia,’ I get a list of local stores. If I was to pick a specific neighborhood in the city, I would get an even more specific set of stores.
However, Google then goes a step further.
It knows I’m hungry for pizza and in a buying mood, and it autogenerates alternative terms for me. In short, the search engine understands my search intent and offers me suggestions to meet my needs.
When you create content, you need to do the same: understand what the searcher wants through the keywords and terms they use, and develop content, offers, and lead magnets to match their demands.
The Basics of Search Intent
You should have a clear idea of search intent by now, and why it’s important you understand what your buyer is looking for.
Just so you get an even better picture of the difference between search intent and regular keywords, this image illustrates it well:
See? If you were in the gardening niche, you could write any number of articles around those search terms or offer a lead magnet detailing the best indoor plants.
There are numerous advantages to going beyond just keywords and aiming to understand the searcher’s intent.
As you see from my example in the intro, search intent has the potential to put your website in front of the searcher, increasing your chances of a click-through, a conversion, and, ultimately, perhaps a loyal customer. Then there are other benefits, like:
You can improve your website’s search engine ranking: Search engines like Google use algorithms to rank websites based on how well they match the searcher’s intent. If you can create content that better meets people’s wants and needs, it’s likely to rank higher in the search results.
You can better target your audience. Create relevant content to attract and potentially convert leads into customers and develop marketing strategies that are more effective.
Search intent gives a better user experience: Give your prospect what they want, and they’re more likely to view you as an authority and keep coming back. With search intent, you can create more relevant content for your audience.
Types of Search Intent
Here’s an important stat for you: 99 percent of search queries fall under the four main types of search intent.
This is when search intent involves something specific and the user already knows the brand or website name. Everyone reading is likely familiar with navigational intent, and you’ve probably used it yourself before.
To satisfy this intent, users typically enter relevant keywords into a search engine, like ‘Adobe login’ ‘Adobe tutorial;’ or ‘Adobe subscription.’
By using relevant keywords, searchers ensure that they get the most accurate and useful results for their query.
Informational Intent
This type of search is what drives people to your website when they’re looking for information.
Informational intent is when someone is looking for information on a certain topic. They might not know what exactly they’re looking for, but they use keywords to guide their search; for example, you’d type something like ‘How to fix a flat tire.’
Usually, people search with this kind of intent when they’re at the beginning stage of the buying journey. For example, they may be starting a new home improvement project or researching a potential purchase.
Knowing how to target this type of search intent helps you improve your website’s ranking and bring in more traffic. Below are some tips to enable you to do just that.
Ensure your website is well-organized and easy to navigate. People who search for information want to find it quickly and easily.
Use keywords that are relevant to your topic to help with visibility and ranking. Help ensure that your site appears high on the search results pages.
Answer the questions people commonly ask online; use Google’s ‘People Also Ask’ feature as a starting point.
Finally, provide valuable content that meets the needs of your audience. Informational searchers are looking for accurate, reliable information, so make sure your website delivers!
Transactional Intent
Transactional intent means a person is online looking to actively buy a product or service.
Typically, they have a specific item in mind, and they may also be searching for the best deal. For example, they could be considering signing up for a subscription service or looking for a car part.
These types of searchers may be looking for further information, so they might use terms such as ‘review’ or product reviews, or they might search for listicle-style ‘top ten’ articles or comparison pieces to help inform their decision.
Commercial Intent
Commercial intent is when someone is looking to learn more about a company or product before making a purchasing decision. Again, you can determine this by the keywords they use. For example, if someone searches for ‘ buy pizza near me,’ you know they’re in a buying/commercial mood.
They might also use words like ‘buy,’ ‘purchase,’ ‘deal’ and ‘discount.’ in their searches.
Of course, there are also hybrid queries that contain a combination of intentions, such as commercial and informational.
Why Is Search Intent Important For SEO?
Times have changed.
Online visibility used to be all about keywords, and this often led to keyword stuffing, where site owners would overuse keywords to try and manipulate the search engines in their favor. Unfortunately, this often led to low-quality content dominating the SERPs, and these types of articles gave limited value to readers.
Then search got intelligent, which meant understanding search intent became a fundamental part of SEO. What are people looking for when they type a query into a search engine? Answer that question, and you can better optimize your content and website to match those needs.
That’s not to say keywords are no longer important, but you can’t afford to overlook your potential customers’ wants and needs. Integrating search intent into your content is how you can achieve that.
To further understand the role of search intent in SEO, you need to look no further than an extensive case study involving top SEO professionals, like James Dooley, Viola Eve, and Matthew Woodward.
These experts discussed search intent analysis, its importance, Google’s ever-changing algorithms, and the data surrounding these topics.
All the experts featured in the case study believe that search intent is ‘the foundation of content optimization’, equaling backlinks, technical SEO, and content when it comes to the search engines’ page evaluation process.
The case study concluded:
Search intent is a ‘critical ranking factor,’ and the top SEOs create their strategies around it.
Robbie Richards, the founder of Robbierichards.com, asserts that ‘Intent is the most important factorwhen it comes to prioritizing, and accurately qualifying your keyword opportunities.’
Without search intent, your content isn’t pulling its weight. Or, as Viola Eve puts it, ‘Google’s job is to return the most relevant answer to a search query. If you understand what Google deems relevant, you can create a more targeted content briefing and SEO strategy and increase your chances of success dramatically.’
Finally, for this section, if you’re not using search intent yet, now might be a good time to do so.
With developments like artificial intelligence (AI), search is becoming increasingly sophisticated. For example, in a recent post, Google discussed Multitask Unified Model (MUM), and its potential for transforming search as we know it.
To save blinding you with science (or technology), here’s a simplified definition of MUM and how it assists search intent:
MUM is a search intent modeling technique that allows you to identify and group related search queries together.
This technique can help you understand what users are trying to accomplish when they search on your site. You can then use this information to improve your site’s search engine results pages (SERPs), create better content, and target ads more effectively.
In other words, MUM can understand the complexities of consumers’ needs, meaning searchers can complete tasks and get questions answered in fewer steps.
How do you determine your audience’s search intent? It can be a difficult task, but it’s important to get it right if you want to create content that’s effective in attracting and engaging your audience. Here are a few tips for learning your audience’s search intent:
1. Do some research into what keywords and phrases your target audience is using to find information online. Tools like Ubersuggest, Google Keyword Planner, and Google Trends can help you identify popular keywords and phrases related to your topic.
2. Pay attention to the types of questions your audience is asking on social media and online forums. This can give you some clues about the types of information they’re looking for.
3. Take a look at the SERPs and see what’s ranking high in Google for the keywords and phrases you’re targeting. Use the results to determine: The keywords they’re using in their search engines. Ensure you understand:
The type of content they’re looking for (informational, etc.)
The intent behind their search
Their location and demographics
4. Use Google’s People Also ask feature. For example, if I type in ‘low carb diet,’ I get this:
5. Use Google’s Autosuggest capabilities. For instance, if I start to enter ‘new car,’ I get
‘New car deals’
‘New cars 2022’
‘New car low price’
6. Another way to analyze search intent is to use Google’s related searches feature. This tool appears at the bottom of the search results page and shows you a list of other keywords that people are searching for.
7. Implementing a site search bar and functionality on your site. You can track this via GA. Using what your users are searching for on your website makes it easier for you to narrow down their search intent.
Putting Search Intent Into Action For Your Content
As you can see from the examples in the above section, it’s pretty easy to write content around people’s search intent. Here’s how you can start putting search intent into action:
Use keyword research to determine which keywords and modifiers your target audience is using to find information related to your topic. Once you know which keywords and phrases to target, you can add them throughout your content, in the title, in the body, and in the keywords section of your website.
Create your website copy and content around your ideal customer’s search intent. For example, let’s consider ‘What can I eat on a low-carb diet?’ there is plenty of content you could create around the phrase.
Ensure your CTA’s match your prospect’s search intent and their customer journey stage. For example, if you wanted to target searchers who want information about a low-carb diet, you’d write a series of articles around the topic and then invite people to sign up for a cheat sheet or eBook. Then when a lead signs up for the cheat sheet, you can start nurturing them through informational emails, etc., about the low-carb products you sell.
Now, let’s move on to content optimization.
Optimizing Content For Search Intent
The above section should give you some ideas for optimizing content, but there’s always more you can do.
First, use a tool. For example, Cognitive SEO has created a tool that lets you write keyword-optimized content around informational searches.
Then, add keywords to match the search intent.
For instance, to further optimize your site for navigational intent, you could include a relevant keyword to your title tags and meta descriptions, format your text properly and use images and videos that help illustrate your points.
With informational intent, you could offer freebies like a lead magnet and write engaging, informative content to persuade readers to take action. Additionally, you could use call-to-action buttons and other elements that encourage visitors to interact with your content.
For transactional intent, where your searcher is ready to buy, you need a frictionless landing page with a simple CTA like this example from Muzzle:
Another way to optimize for transactional search is by using structured data markup. This code tells search engines what type of content they have and can help them better understand the purpose of your page. Adding structured data markup can also help your content rank higher in search results.
FAQs
What is Search Intent?
Search intent is the underlying reason why someone conducts a search. Understanding what people are looking for can help you create content that meets their needs and helps them find what they are looking for.
How Do You Determine Search Intent?
There are several ways to determine search intent, including viewing the SERPs for clues, using Google’s ‘People Also Ask’ feature, and using software tools.
Conclusion
Understanding search intent is key to providing the best user experience possible and there’s a simple reason why: search is consistently evolving and becoming increasingly sophisticated. Likewise, consumers’ demands change over time. Now, they want content that answers their questions and makes the buying decision easier, while understanding and addressing their pain points.
By considering what the user is looking for and tailoring your content to match, you can create a page that provides the answer they want.
When you can deliver the kind of content that meets searchers’ needs, you’re more likely to rank higher on Google and win customer confidence. In time, this can mean you’re more likely to engage your lead and ultimately convert them into a buyer.
Do you use search intent? How has it helped your business?
Figure 1’s mission is to democratize medical knowledge and improve the future of healthcare. Our platform is valued by millions of healthcare professionals worldwide, and is trusted on a daily basis by our community as a quick, easy, and secure way to share and consume medical knowledge.
Extraordinary real-life stories unfold every day on Figure 1. We see physicians in field hospitals treating Syrian refugees, physician assistants treating patients on remote Alaskan fishing boats, and surgeons demonstrating cutting-edge techniques to an audience of their peers. Thanks to our global community, we’ve been able to connect healthcare professionals from around the world with the help they need in the moment they need it.
Must Have Skills:
Python 3.x experience
PostgreSQL or similar relational DB
Flask
SQLAlchemy
Nice To Have Skills:
Elasticsearch
Kubernetes
Google Firestore
AWS
If you are interested in the chance to help save lives and make the world a better place, we’d love to hear from you!
Highly trained in 3D scanning, reconstruction and modeling for the creation of 3D assets and simulation development. Project Manager who will oversee the project and serve as coordinator of logistics and operations for the technical staff and all student employees. Job not yet posted, contact for more info.
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