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ZeroCater (YC W11) Is Hiring Full-Stack Engineers in SF
Article URL: https://zerocater.com/about/careers/?gh_jid=1585898
Comments URL: https://news.ycombinator.com/item?id=20571209
Points: 1
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Taplytics (YC W14) Is Hiring an Engineering Manager in Toronto
How Business Venture Capital Sparks Innovation, And How Google and Facebook are Throwing Water on the Fire When it Comes to Online Ad Firms
Top Ways to Get Business Venture Capital and Keep Innovation Alive
Innovation is what keeps things moving. It keeps industries from growing stagnant and encourages our economy to continue thriving. In hard economic times, innovation is what pulls us out. Consequently, we need innovation to keep moving along. Finding new and better ways to get things done is essential to our economy and our livelihood. It cannot happen without business venture capital however.
If innovation is the fire that raises the hot air balloon of the economy, then business venture capital is the spark that lights the fire. Of course you can always get corporate credit, and that is important. However, there must be people with funds that are willing to support the innovation for it to do what it needs to do. Name most any industry, and if innovation stops the industry will stall. As a result, growth will cease.
Consequently, online ad firms are starting to see this in their industry. It seems strange that, with the internet not going anywhere and continuing to grow, anything online should be in danger of stalling. In the face of Goliath’s like Facebook and Google however, it appears that is exactly what is happening.
What is Venture Capital Funding?
It isn’t really hard to define venture capital. At its core, it is an investment. Generally, these investment funds come from venture capital firms. These venture capital funds are used by the business owner to get the business up and running, and then the venture capital firm earns a percentage of the profit.
How Does Business Venture Capital Spark Innovation?
What does business venture capital have to do with innovation, or what does a lack business venture capital have to do with a lack of innovation? Consider the previously mentioned ad tech firm example. For a few years there was a ton of venture capital flowing into this particular industry, but there has been a steep decline in more recent years. What is happening with venture capital firms?
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet.
For example, there were 260 deals between ad tech companies and venture capital firms in 2014. In 2017 there were only 122. The decline is ongoing. Many of the smaller ad techs were not profitable, so they are consolidating or disappearing all together. Without the business venture capital helping them out, there will not be many more making a go at it either.
The problem is, those smaller companies are needed when it comes to innovation. If there is no one trying to beat Google and Facebook, or at least compete, then there is no one trying to find a better way to do things. With no venture capital flowing into the industry, the smaller companies aren’t going to be able to innovate, meaning they can’t compete.
What’s the Solution?
In the ad tech world, the best solution is likely a third large competitor. A third player in the big game could up the competition just enough to inspire the big three to start looking for ways to beat each other at their own game. Competition is where innovation thrives.
What about other industries? It’s kind of a two-way street. Venture capitalists like to see innovation, and startups need to find innovative ways to do what they do so that they can compete. To do that, they need funding. In this way, innovation attracts business venture capital, and the more venture capital a business can get its hands on, the more innovative it can be.
How Does this Affect You and Your Business?
You know you have to play hard or go home. If you aren’t innovating, then you aren’t going to get the funds. If you aren’t getting the funds, your innovation will never become a reality. So, first thing’s first. Get those creative juices flowing and find a better way to do what you do than your competitors.
How to Get Venture Capital
Now that you understand how venture capital and innovation are related through the ad tech vs. Google and Facebook example, you need to know how to get venture capital for your own business. Keeping with the theme of sparks and fire, you will need to spark your own fire, a campfire of sorts, to attract potential investors. Here is how to get the fire started, and what to do once you have them sitting around said fire.
Gather Your Firewood: Research
Don’t just pick a random firm to approach about investing in your business. You have to do a little research first. Venture capitalists do not make a habit of investing in companies that haven’t proven themselves. Most want to see some proof of profitability.
Look for those that have historically offered funding to companies in the same industry as you that were in a similar stage. If they typically go for businesses in health care and you are a tech company, they are probably not the right fit for you.
Similarly, if they generally lend to those that have been in business for a minimum of 2 years and profit of at least $50,000 a year, and you fit that description, they may be worth talking to. Be intentional with the firms you approach to cut down on wasted time and effort.
Keep the Fire Contained
Do not blast every venture capitalist you can find on line with a cookie cutter email. That is a huge no no. Not only will it not work, but they likely will never even read your email. Back in the 80s there was an idea that venture capitalists would read unsolicited proposals, and they pretended that they did. There is no pretending now. It doesn’t happen, and there is no reason to think it does. Email blasting is not a way to find investors. Keep your search concentrated and contained to those that are interested in your industry and companies in the same stage as yours.
Kindling: Work Through Your Network for the First Spark
How do you find someone then? In addition to concentrated research, work through your network. Talk to friends, families, and associates. Pick their brains to see who they know that may be a good fit for your business. Ask them to introduce you.
Don’t have a network? Better get to work! Starting from scratch to build a business network is hard, but it isn’t impossible. Start by joining the local chamber of commerce. Next, take a look at any other professional organizations that may be a good fit for your business.
Then, attend events. Take business cards, go mingle, and make connections. Events may include business after hours, lunch and learns, conferences, and workshops. All of these offer excellent opportunities for network building, and you may even learn something along the way.
Make it Inviting
If you are building a campfire, a few well-placed chairs or benches can make others want to join. In the same way, a quick video or memo that will catch the attention of investors. This is what you use when you get that introduction from friends, family, or someone else in your network. It needs to be quick and to the point, just enough to make them want to know more.
Snacks: The One Liner
A spectacular one-liner never hurts. This can be on your business cards, all over your social media, and anywhere else it may be appropriate to include it. It should get across what you do in one look. Use familiarity and popularity to help with this. For example, one toy company touts itself as “The Netflix of Toys.” There is no doubt what the business does, due to the fact that everyone knows what Netflix is, and of course, what toys are.
Sing Campfire Songs: Develop a Relationship
If your one liner and memo or video work, you will be in further contact. Spend some time developing a relationship. Don’t rush them. Let them get to know you and your business. Business venture capital is not a form of quick funding. It takes time to build trust.
What Does This Look Like Practically?
Okay, so say you are at an event and someone you already know introduces you to a potential investor. You visit a little and hand them your business card. Maybe there is a one-liner on it that really catches their eye. They may ask you a few questions and you answer, then as you part ways he or she says “Very interesting. I’d love to know more sometime.”
The next business day, when you get to work, send a quick email. It should say something like “It was a pleasure to meet you at (insert event here.) You mentioned you would like to know more about our company. I have attached some information.” Then attach your memo or video.
If they reply, you can work from there building the relationship.
When to Pitch
This is a big question. They may ask for a pitch as soon as they see your one liner. They may ask for it after they are wowed by your memo or video. It is more than a little likely they will want to develop some kind of a relationship before they decide they want to hear a whole pitch deck.
Here’s the thing. Regardless of when they want it, you need to have it ready before they ask.
What Should Be in a Pitch Deck for Business Venture Capital?
A pitch deck is a power point presentation that serves up detailed information about your venture on a series of slides. Following are some tips as to what slides you should include and what should be on them, as well as a few dress-ups that will really fan the flames.
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Company Overview
This can be just a quick, four or five bullet point slide that gives a summary of the rest of the pitch. Consider it a sample designed to make them want to know more.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet.
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Vision or Mission Statement
Create a clear vision and purpose for your company and sum it up in one statement.
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Your People
Introduce your team. Use pictures. They need to put a face with the people they are investing in.
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The Need for a Business Like Yours
Present the “problem” that your business will solve. Show the need your product or service will fill.
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How Your Business Will Solve the Problem
Make the case for why your business is the ultimate “solution” to the problem previously mentioned. Spend some time explaining how it will work and what makes your business different from other solutions, if there are others.
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Introduce Your Product or Service
Introduce the product or service you will be selling. Bring a prototype or drawings of the product, or if it is a service bring testimonies from those who have used it.
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Is There a Market for It?
This is where you define your market. Who is going to use your product or service, how they will benefit from it, and what they can and will pay. This is also where you explain exactly how you will reach your market.
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Who is Already Buying?
If you already have a customer base, like people already buying what you are selling, let potential investors know that in this section. Try using logos investors may recognize where possible. They make a more lasting impression.
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Technology
If you have some proprietary technology, be sure to include that. Include any patents or copyrights.
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Do Not Ignore Competition
You can’t write a pitch deck and ignore the competition. Acknowledge them and lay out your plans for beating them. Note who they are, how you are different, and what gives you the advantage over them.
Also, make sure you research the competition. You will need to be able to answer questions knowledgeably.
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Traction
This many include things such as web traffic, downloads of any apps you already have available, early sales, partnerships, and testimonials.
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Tell Them Your Business Model
Tell them how the business will make money, how a customer will retain value long-term, or not, and what you pricing plan looks like.
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How Will You Get the Word Out?
Explain your marketing plan. Those considering providing you with business venture capital will want to know which marketing platforms and channels you intend to use and what the marketing campaign will look like.
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Financial Statements
It boils down to more than just an income statement and a balance sheet. They need to know what you have, how much you are making, and how you intend to use what they give you.
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The Ask
Tell them exactly what you want from them. Lay out the amount along with what they will get in return.
A Few More Tips to Ensure you Land the Business Venture Capital You Need
There is more to a pitch deck than content. That’s the important part, but if they fall asleep it won’t do you any good. They cannot absorb what you are telling them if they are bored to tears. You need to make it pop.
Make it Look Good.
A mixture of crisp, clean design and eye-catching fonts won’t win it for you. Certainly a lack thereof probably means they won’t make it far enough to even see the important stuff. In fact, while content is crucial, design is just as necessary for the content to ever get through. It should be interesting, but not cluttered.
Don’t Make It Hard.
Don’t use DropBox or something similar. Stay away from crazy file formats. Rather, attach the pitch deck directly to an email. Just make it easy.
Don’t Get Long Winded.
A good pitch deck shouldn’t be more than 15 or 20 slides. It seems like after that, most start to lose interest.
Keep Acronyms to a Minimum
It’s too easy to misunderstand what you are talking about. As a result, it is better to just say it the long way.
Discover our business credit and finance guide, jam-packed with new ways to finance your business without emptying your wallet.
What Can We Learn from Facebook, Google, and the Ad Tech Industry? We Need Innovation, and we Need Business Venture Capital to Start the Fire
It is no secret venture capital in the ad tech industry is declining. It is because giants like Facebook and Google are snuffing the fire. The verdict is still out on how this will affect the industry in the long-term, but it isn’t hard to envision how it is likely to play out if something doesn’t change.
Business venture capital sparks innovation, and a lack of it can for sure stifle it. Understanding that through the phenomenon that is happening in the ad tech world right now is vital. Above all, keep innovation alive in your industry by going after the venture capital you need to start and grow your business to its full potential.
The post How Business Venture Capital Sparks Innovation, And How Google and Facebook are Throwing Water on the Fire When it Comes to Online Ad Firms appeared first on Credit Suite.
How to Set Up a New Business in New Hampshire
Starting a Business in New Hampshire
A new business in New Hampshire can be yours. So have you been wondering: how do I start a business in New Hampshire? And more importantly, can I do so no matter what the economic conditions are? Can I start a new business in New Hampshire during a recession?
A New Business in New Hampshire: Pros and Cons
New Hampshire is in the second highest set of ten states to start a new business in, per a 2016 article by Business Insider. But the state does have a poor startup activity score.
Still, the state does well with its business tax climate and the quality of possible employees. In a recent GOBankingRates.com study, New Hampshire was the best state for families to live a richer life. This is also important when considering where people want to live.
Given its size and favorable location, New Hampshire business owners can hire people in Vermont, Massachusetts, and Maine. Plus a vital New Hampshire business resource comes from having no sales or income taxes. Corporate tax rates are also relatively low.
Recent Massive Surge
According to a 2018 article by Fit Small Business, New Hampshire clocks in at number one! But keep in mind, Fit Small Business and Business Insider are using different methodologies.
Why the change? According to Fit Small Business, it had the best labor market and the best small startup costs – for the entire country. It also had some of the best quality of life metrics and very good rankings in the tax category.
A New Business in New Hampshire: Initiatives
New Hampshire’s Business Finance Authority provides access to finance programs. These programs are meant to expand credit availability to small businesses. The authority’s Capital Access Program also helps banks to offer loans to startup companies.
R&D Credit Program
New Hampshire’s Research and Development (R&D) Credit program offers tax credits to businesses which conduct manufacturing R&D. This credit is based on wages paid to New Hampshire employees doing R&D.
There is up to a 10% credit to offset a company’s state taxes. However, this credit is capped at $50,000 per business in a fiscal year.
Community Development Investment Program
The state’s Community Development Investment Program is meant to encourage companies to support community development projects. Tax credits of up to 75% of a company’s donation can also be granted. This lets businesses invest property, cash, or securities into programs to improve their communities.
Working Capital Line of Credit
The state’s Working Capital Line of Credit Guarantee program provides banks offering lines of credit. These are for New Hampshire companies with a guarantee of up to 75%.
Guarantee Asset Program
Another New Hampshire business resource is the state’s Guarantee Asset Program. It guarantees up to 90% of a line of credit. The line of credit is from a participating New Hampshire bank to a qualified local company.
Start a New Business in New Hampshire – New Hampshire Top Industries
The biggest industries in New Hampshire include retail trade. Smart business owners can find new opportunities. Work with the bigger industries in the area. Offer goods or services such as trucking for any industry.
Here is how to start a new business in New Hampshire.
Start a New Business in New Hampshire – New Hampshire New Business Secretary of State Requirements
Register a Business Name
Perform a business name look up on the New Hampshire Secretary of State’s website.
Business Permits and Licenses
All professional and business licenses are at the New Hampshire Government online services page.
Local Permits and Licenses
Check with your local municipality, city or county office or website. There may be any local licensing or permit requirements.
For example, in Nashua, go to the Licenses & Permits page on the city of Nashua website.
Start a New Business in New Hampshire – Business Registration
The Secretary of State of New Hampshire offers an easy online registration system. Forms are also available.
Tax Registration
Be sure to visit the New Hampshire Department of Revenue.
Start a New Business in New Hampshire – Virtual Offices
Alliance offers New Hampshire virtual business office space in Bedford and Portsmouth.
Also, try Regus for New Hampshire virtual business offices in Concord or Manchester. Go to DaVinci for New Hampshire virtual offices in Manchester.
For Franconia and other parts of the state, ask local business owners. Or try computer user groups for possible help in this area.
More options may be to look for virtual business office space in neighboring states. They are Maine, Massachusetts, and also Vermont.
Start a New Business in New Hampshire – Establish Business Credit
Company credit is credit in a company’s name. It doesn’t link to a business owner’s personal credit, not even if the owner is a sole proprietor and the only employee of the business.
Consequently, an entrepreneur’s business and individual credit scores can be very different.
The Advantages
Considering that small business credit is distinct from personal, it helps to safeguard an entrepreneur’s personal assets, in case of a lawsuit or business insolvency.
Also, with two distinct credit scores, a small business owner can get two different cards from the same vendor. This effectively doubles purchasing power.
Another advantage is that even startup ventures can do this. Heading to a bank for a business loan can be a recipe for frustration. But building company credit, when done right, is a plan for success.
Individual credit scores are dependent on payments but also other considerations like credit utilization percentages.
But for company credit, the scores actually only depend on whether a small business pays its debts timely.
Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN.
The Process
Building company credit is a process, and it does not happen without effort. A business needs to actively work to develop company credit.
That being said, it can be done easily and quickly, and it is much quicker than building personal credit scores.
Merchants are a big part of this process.
Performing the steps out of sequence will result in repetitive rejections. Nobody can start at the top with small business credit. For instance, you can’t start with retail or cash credit from your bank. If you do, you’ll get a rejection 100% of the time.
Start a New Business in New Hampshire – Small Business Fundability
A small business must be fundable to credit issuers and merchants.
That’s why, a business will need a professional-looking web site and email address. And it needs to have website hosting bought from a company such as GoDaddy.
Plus, business phone and fax numbers ought to have a listing on ListYourself.net.
Likewise, the company phone number should be toll-free (800 exchange or comparable).
A business will also need a bank account devoted solely to it, and it must have every one of the licenses necessary for operation.
Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN.
Dealing with the Internal Revenue Service
Visit the Internal Revenue Service website and obtain an EIN for the small business. They’re totally free. Pick a business entity like corporation, LLC, etc.
A small business can get started as a sole proprietor. But they will most likely wish to change to a sort of corporation or an LLC.
This is in order to lessen risk. And it will maximize tax benefits.
A business entity will matter when it concerns tax obligations and liability in case of litigation. A sole proprietorship means the entrepreneur is it when it comes to liability and tax obligations. Nobody else is responsible.
Sole Proprietors Take Note
If you run a small business as a sole proprietor, then at least be sure to file for a DBA. This is ‘doing business as’ status.
If you do not, then your personal name is the same as the company name. As a result, you can find yourself being directly accountable for all company debts.
Plus, according to the Internal Revenue Service, by having this arrangement there is a 1 in 7 chance of an IRS audit. There is a 1 in 50 possibility for corporations! Prevent confusion and substantially decrease the odds of an Internal Revenue Service audit as well.
Instigating the Business Credit Reporting Process
Start at the D&B web site and obtain a free D-U-N-S number. A D-U-N-S number is how D&B gets a small business into their system, to produce a PAYDEX score. If there is no D-U-N-S number, then there is no record and no PAYDEX score.
Once in D&B’s system, search Equifax and Experian’s websites for the business. You can do this at www.creditsuite.com/reports. If there is a record with them, check it for correctness and completeness. If there are no records with them, go to the next step in the process.
By doing so, Experian and Equifax will have something to report on.
Vendor Credit Tier
First you need to build trade lines that report. This is also known as the vendor credit tier. Then you’ll have an established credit profile, and you’ll get a business credit score.
And with an established business credit profile and score you can begin to acquire credit in the retail and cash credit tiers.
These kinds of accounts often tend to be for the things bought all the time, like marketing materials, shipping boxes, outdoor work wear, ink and toner, and office furniture.
But first of all, what is trade credit? These trade lines are credit issuers who will give you starter credit when you have none now. Terms are in most cases Net 30, rather than revolving.
So, if you get an approval for $1,000 in vendor credit and use all of it, you will need to pay that money back in a set term, like within 30 days on a Net 30 account.
Details
Net 30 accounts need to be paid in full within 30 days. 60 accounts have to be paid in full within 60 days. In contrast to with revolving accounts, you have a set time when you have to pay back what you borrowed or the credit you used.
To start your business credit profile properly, you need to get approval for vendor accounts that report to the business credit reporting bureaus. Once that’s done, you can then make use of the credit.
Then repay what you used, and the account is on report to Dun & Bradstreet, Experian, or Equifax.
Vendor Credit Tier – It Helps
Not every vendor can help like true starter credit can. These are merchants that will grant an approval with very little effort. You also want them to be reporting to one or more of the big three CRAs: Dun & Bradstreet, Equifax, and Experian.
You want 5 to 8 of these to move onto the next step, which is the retail credit tier. But you may need to apply more than once to these vendors. So, this is to prove you are responsible and will pay on time.
Retail Credit Tier
Once there are 5 to 8 or more vendor trade accounts reporting to at least one of the CRAs, then progress to the retail credit tier. These are service providers which include Office Depot and Staples.
Only use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use the company’s EIN on these credit applications.
One such example is Lowe’s. They report to D&B, Equifax and Business Experian. They need to see a D-U-N-S and a PAYDEX score of 78 or more.
Fleet Credit Tier
Are there 8 to 10 accounts reporting? Then move onto the fleet credit tier. These are companies such as BP and Conoco. Use this credit to purchase fuel, and to fix, and take care of vehicles. Just use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, make sure to apply using the small business’s EIN.
One such example is Shell. They report to D&B and Business Experian. They want to see a PAYDEX Score of 78 or more and a 411 company telephone listing.
Shell may claim they want a particular amount of time in business or profits. But if you already have enough vendor accounts, that won’t be necessary. And you can still get approval.
Learn more here and get started toward building business credit attached to your company’s EIN and not your SSN.
Cash Credit Tier
Have you been sensibly handling the credit you’ve gotten up to this point? Then move to the cash credit tier. These are businesses such as Visa and MasterCard. Only use your SSN and date of birth on these applications for verification purposes. For credit checks and guarantees, use your EIN instead.
One example is the Fuelman MasterCard. They report to D&B and Equifax Business. They need to see a PAYDEX Score of 78 or better. And they also want you to have 10 trade lines reporting on your D&B report.
Plus, they want to see a $10,000 high credit limit reporting on your D&B report (other account reporting).
Plus, they want you to have an established business.
These are companies such as Walmart and Dell, and also Home Depot, BP, and Racetrac. These are commonly MasterCard credit cards. If you have 14 trade accounts reporting, then these are doable.
Start a New Business in New Hampshire – Monitor Your Business Credit
Know what is happening with your credit. Make certain it is being reported and deal with any mistakes as soon as possible. Get in the habit of checking credit reports and digging into the specifics, and not just the scores.
We can help you monitor business credit at Experian and D&B for 90% less than it would cost you at the CRAs. See: www.creditsuite.com/monitoring.
Update Your Data
Update the relevant information if there are inaccuracies or the data is incomplete.
Fix Your Business Credit
So, what’s all this monitoring for? It’s to dispute any mistakes in your records. Mistakes in your credit report(s) can be taken care of. But the CRAs often want you to dispute in a particular way.
Disputes
Disputing credit report errors usually means you send a paper letter with copies of any proofs of payment with it. These are documents like receipts and cancelled checks. Never mail the originals. Always send copies and retain the originals.
Fixing credit report inaccuracies also means you specifically spell out any charges you challenge. Make your dispute letter as crystal clear as possible. Be specific about the problems with your report. Use certified mail so that you will have proof that you sent in your dispute.
A Word about Building Business Credit
Always use credit sensibly! Don’t borrow more than what you can pay back. Keep track of balances and deadlines for payments. Paying in a timely manner and fully will do more to raise business credit scores than virtually anything else.
Growing business credit pays. Good business credit scores help a business get loans. Your lending institution knows the small business can pay its debts. They understand the company is authentic.
The small business’s EIN links to high scores and credit issuers won’t feel the need to ask for a personal guarantee.
Business credit is an asset which can help your small business in years to come.
Learn more here and get started toward opening a new business in New Hampshire.
Want to start a new business someplace else in America? Then check out our handy guide to starting a business in any state in the country.
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Financial on the web Today
Financial online Today
Currently, most financial institutions in creating as well as established nations permit their consumers to do their financial on the web. Web financial changes tiresome jobs like composing and also sending out checks as well as individual banking-in of loan with a cashier or maker. With the development of innovation and also net financial facilities, the majority of on the internet financial sites are backed up with reputable and also trustworthy systems that assists maintain consumers’ accounts and also details away from harmful programs as well as spying eyes.
As well as obviously, when you pick to do your financial online, you’re checking out a financial institution that is open 24 hrs a day, 7 days a week. This indicates, you can essentially execute deals with the electronic banking site anytime and also anywhere you desire without the inconvenience of driving to the financial institution, locating a garage, marking time, awaiting your turn. Electronic banking successfully changes a job that typically takes around 1 hr right into a 2 min job!
Electronic Fund Transfers (EFT) depend a whole lot of a kind of net financial modern technology that makes use of things like codes, PINs (Personal Identification Numbers). In order to access your web financial account, you are released pins as well as codes to assist the web financial system validate the verification as well as identify of the login. Some incoming funds transfer done with an internet financial internet site needs scans of trademarks for the police officer to validate your recognition.
With electronic banking, you can additionally accredit or terminate straight debits or perhaps accredit a straight withdrawal from your make up expenses like insurance coverage costs, home loans, and also energy expenses. If there’s something awry with your net financial account, the remarkable point is that you can see as well as validate these purchases all entirely on the internet so that you are alerted.
If the web financial center is not for you, you can constantly pay expenses or do purchases with the phone. By logging in to the web financial account, you can move funds from your financial savings or inspecting account to your debit card as well as make use of the debit card at vendor counters for your acquisitions.
In this difficult as well as active contemporary globe, electronic banking appears to be the response to our financial headaches.
With the development of innovation and also net financial facilities, many on-line financial sites are backed up with reputable and also trusted systems that assists maintain clients’ accounts as well as details away from harmful programs and also spying eyes.
As well as of program, when you select to do your financial on the web, you’re looking at a financial institution that is open 24 hrs a day, 7 days a week. In order to access your web financial account, you are provided pins and also codes to assist the net financial system confirm the verification and also identify of the login. If the net financial center is not for you, you can constantly pay expenses or carry out deals with the phone. By logging in to the net financial account, you can move funds from your cost savings or examining account to your debit card and also make use of the debit card at seller counters for your acquisitions.
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Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes
I’ve been testing a new SEO hack and it works no matter how old or how new your site is.
Heck, you can have barely any links, and I’ve found it to work as well.
Best of all, unlike most SEO changes, it doesn’t take months or years to see results from this… you can literally see results in less than 30 minutes.
And here’s what’s crazy: I had my team crawl 10,000 sites to see how many people are leveraging this SEO technique and it was only 17.
In other words, your competition doesn’t know about this yet!
So what is this hack that I speak of?
Google’s ever-changing search results
Not only is Google changing its algorithm on a regular basis, but they also test out new design elements.
For example, if you search for “food near me”, you’ll not only see a list of restaurants but you also see their ratings.
And if you look up a person, Google may show you a picture of that person and a quick overview.
Over the years, Google has adapted its search results to give you the best experience. For example, if you search “2+2” Google will show you the answer of “4” so you don’t have to click through and head over to a webpage.
But you already know this.
Now, what’s new that no one is really using are FAQ-rich results and Answer Cards.
Here’s what I mean… if you search “digital marketing” you’ll see that I rank on Google. But my listing doesn’t look like most people’s…
As you can see from the image above, Google has pulled FAQ rich results from my site.
And best of all, I was able to pull it off in less than 30 minutes. That’s how quickly Google picked it up and adjusted their SERP listing.
Literally all within 30 minutes.
And you can do the same thing through Answer Cards anytime you have pages related to question and answers.
So how can you do this?
Picking the right markup
Before we get this going with your site, you have to pick the right schema markup.
FAQpage schema is used when you offer a Frequently Asked Question page or have a product page that contains frequently asked questions about the product itself. This will let you be eligible for a collapsible menu under your SERP with the question, that when clicked on, reveals the answer.
It can also let you be eligible for FAQ Action that is shown on Google Assistant. This can potentially help get you noticed by people using voice search to find out an answer!
Q&A schema is used when people are contributing different types of answers and can vote for which answer they think is the best. This will provide the rich result cads under your SERP and shows all the answers, with the top answer highlighted.
After making sure you understand what these are used for, Google also has additional guidelines on when you can and can’t use these schema’s for:
Google’s guidelines
Google has a list of FAQpage schema guidelines.
Only use FAQPage if your page has a list of questions with answers. If your page has a single question and users can submit alternative answers, use QAPage instead. Here are some examples:
Valid use cases:
- An FAQ page was written by the site itself with no way for users to submit alternative answers
- A product support page that lists FAQs with no way for users to submit alternative answers
Invalid use cases:
- A forum page where users can submit answers to a single question
- A product support page where users can submit answers to a single question
- A product page where users can submit multiple questions and answers on a single page
- Don’t use FAQPagefor advertising purposes
- Make sure each Question includes the entire text of the question and make sure each answer includes the entire text of the answer. The entire question text and answer text may be displayed.
- Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
- All FAQcontent must be visible to the user on the source page.
And here are the guidelines for Q&A schema:
Only use the QAPage markup if your page has information in a question and answer format, which is one question followed by its answers.
Users must be able to submit answers to the question. Don’t use QAPage markup for content that has only one answer for a given question with no way for users to add alternative answers; instead, use FAQPage. Here are some examples:
Valid use cases:
- A forum page where users can submit answers to a single question
- A product support page where users can submit answers to a single question
Invalid use cases:
- An FAQ page was written by the site itself with no way for users to submit alternative answers
- A product page where users can submit multiple questions and answers on a single page
- A how-to guide that answers a question
- A blog post that answers a question
- An essay that answers a question
- Don’t apply QAPagemarkup to all pages on a site or forum if not all the content is eligible. For example, a forum may have lots of questions posted, which are individually eligible for the markup. However, if the forum also has pages that are not questions, those pages are not eligible.
- Don’t use QAPagemarkup for FAQ pages or pages where there are multiple questions per page. QAPagemarkup is for pages where the focus of the page is a single question and its answers.
- Don’t use QAPagemarkup for advertising purposes.
- Make sure each Questionincludes the entire text of the question and make sure each Answer includes the entire text of the answer.
- Answermarkup is for answers to the question, not for comments on the question or comments on other answers. Don’t mark up non-answer comments as an answer.
- Question and answer content may not be displayed as a rich result if it contains any of the following types of content: obscene, profane, sexually explicit, graphically violent, promotion of dangerous or illegal activities, or hateful or harassing language.
If your content meets these guidelines, the next step is to figure out how to implement the schema onto your website and which type to use.
How do I implement Schema and which to use?
There are two ways to implement it… either through JSON-LD or Microdata.
I recommend choosing one style and sticking to it throughout your webpage, and I also recommend not using both types on the same page.
JSON-LD is what Google recommends wherever possible and Google has been in the process of adding support for markup-powered features. JSON-LD can be implemented into the header of your content and can take very little time to implement.
The other option is Microdata, which involves coding elements into your website. This can be a challenging process for some odd reason, I prefer it. Below are examples of how each work.
FAQpage Schema JSON-LD:
<html>
<head>
<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>
</head>
<body>
<script type=”application/ld+json”>
{
“@context”: “https://schema.org”,
“@type”: “FAQPage”,
“mainEntity”: [
{
“@type”: “Question”,
“name”: “What is digital marketing?”,
“acceptedAnswer”: {
“@type”: “Answer”,
“text”:”Digital marketing is any form of marketing products or services that involves electronic device”}
}]
}
</script>
</body>
</html>
FAQpage Schema Microdata:
<html itemscope itemtype=”https://schema.org/FAQPage”>
<head>
<title>Digital Marketing Frequently Asked Questions (FAQ) – Neil Patel</title>
</head>
<body>
<div itemscope itemprop=”mainEntity” itemtype=”https://schema.org/Question”>
<h3 itemprop=”name”>What is digital marketing?</h3>
<div itemscope itemprop=”acceptedAnswer” itemtype=”https://schema.org/Answer”>
<div itemprop=”text”>
<p>Digital marketing is any form of marketing products or services that involves electronic device.</p>
</div>
</div>
</div>
</body>
</html>
Q&A Schema JSON-LD:
{
“@context”: “https://schema.org”,
“@type”: “QAPage”,
“mainEntity”: {
“@type”: “Question”,
“name”: “Can I tie my shoe with one hand?”,
“text”: “I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?”,
“answerCount”: 2,
“upvoteCount”: 20,
“dateCreated”: “2019-07-23T21:11Z”,
“author”: {
“@type”: “Person”,
“name”: “Expert at Shoes”
},
“acceptedAnswer”: {
“@type”: “Answer”,
“text”: “It is possible to tie your shoe with one hand by using your teeth to hold the other lace”,
“dateCreated”: “2019-11-02T21:11Z”,
“upvoteCount”: 9000,
“url”: “https://example.com/question1#acceptedAnswer”,
“author”: {
“@type”: “Person”,
“name”: “AnotherShoeMan”
}
},
“suggestedAnswer”: [
{
“@type”: “Answer”,
“text”: “It is not possible to tie your shoe with one hand”,
“dateCreated”: “2019-11-02T21:11Z”,
“upvoteCount”: 2,
“url”: “https://example.com/question1#suggestedAnswer1”,
“author”: {
“@type”: “Person”,
“name”: “Best Shoe Man”
}
}
]
}
}
Q&A Schema Microdata:
<div itemprop=”mainEntity” itemscope itemtype=”https://schema.org/Question”>
<h2 itemprop=”name”>Can I tie my shoe with one hand?</h2>
<div itemprop=”upvoteCount”>20</div>
<div itemprop=”text”>I currently have taken a hobby to do many actions with one hand and I’m currently stuck on how to tie a shoe with one hand. Is it possible to tie my shoe with one hand?</div>
<div>asked <time itemprop=”dateCreated” datetime=”2019-07-23T21:11Z”>July 23’19 at 21:11</time></div>
<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span
itemprop=”name”>Expert at Shoes</span></div>
<div>
<div><span itemprop=”answerCount”>2</span> answers</div>
<div><span itemprop=”upvoteCount”>20</span> votes</div>
<div itemprop=”acceptedAnswer” itemscope itemtype=”https://schema.org/Answer”>
<div itemprop=”upvoteCount”>9000</div>
<div itemprop=”text”>
It is possible to tie your shoe with one hand by using your teeth to hold the other lace.
</div>
<a itemprop=”url” href=”https://example.com/question1#acceptedAnswer”>Answer Link</a>
<div>answered <time itemprop=”dateCreated” datetime=”2019-11-02T22:01Z”>Nov 2 ’19 at 22:01</time></div>
<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span itemprop=”name”>AnotherShoeMan</span></div>
</div>
<div itemprop=”suggestedAnswer” itemscope itemtype=”https://schema.org/Answer”>
<div itemprop=”upvoteCount”>2</div>
<div itemprop=”text”>
It is not possible to tie your shoe with one hand
</div>
<a itemprop=”url” href=”https://example.com/question1#suggestedAnswer1″>Answer Link</a>
<div>answered <time itemprop=”dateCreated”datetime=”2019-11-02T21:11Z”>Nov 2 ’19 at 21:11</time></div>
<div itemprop=”author” itemscope itemtype=”https://schema.org/Person”><span
itemprop=”name”>Best Shoe Man</span></div>
</div>
</div>
</div>
When you are implementing it on your website, feel free and just use the templates above and modify them with your content.
If you are unsure if your code is correctly implemented or not, use Google’s Structured Data Testing Tool and you can add your code snippet or the page that you implemented the schema on and it will tell you if you did it right or wrong.
Plus it will give you feedback on if there are any errors or issues with your code.
You can also try Google’s Rich Result Tester. This will give you a brief look at how your structured data will look like in the results!
Getting results in under 30 minutes
Once you make the changes to any page that you think is a good fit, you’ll want to log into Google Search Console and enter the URL of the page you modified in the top search bar.
You’ll then want to have Google crawl that page so they can index the results. All you have to do is click “request indexing”.
And typically within 10 minutes, you’ll notice it kick in and when you perform a Google search you’ll see your updated listing.
Now the key to making this work is to do this with pages and terms that already rank on page 1. That’s where I’ve seen the biggest improvement.
Will Schema get me to rank for People Also Ask and Featured Snippets?
Will this help with People Also Ask and Featured Snippets? So far, there has been no correlation between schema markup and People Also Ask or Featured Snippets and you do not need them to be featured in them.
Optimizing your content for this will not hurt you though and can potentially improve your chances to be on here.
Google has been testing out how they can show these types of Q&A, FAQ, and How-To results and looking at structured data to help understand them.
It’s better to be early to the game and help Google understand your pages, as well as possibly participating in any of Google’s experiments.
Will this get me on voice search?
With more and more people using mobile devices to find answers to questions, this is a very relevant question!
Especially considering that over half of the searches on Google will be from voice search in the near future.
Answers from voice search get most of their answers from featured snippets.
And adding structured data on your website increases the chances of getting you into featured snippets, which increases the chance of you getting featured on voice search.
Conclusion
This simple hack can potentially increase the visibility of your brand and help improve the authority of your website. It’s a simple solution that can take a single day to implement across your main question, product, or FAQ page.
I’ve been using it heavily for the last week or so and as long as I pick keywords that I already rank on page 1 for, I am seeing great results.
And as I mentioned above, when my team analyzed 10,000 sites we only found 17 to be using FAQ and QA schema. In other words, less than 1% of the sites are using this, which means you if you take advantage now, you’ll have the leg up on your competition.
So what do you think about this tactic? Are you going to use it?
The post Advanced Hack: How to Improve Your SEO in Less Than 30 Minutes appeared first on Neil Patel.
New comment by xisnextbigthing in "Ask HN: Freelancer? Seeking Freelancer? (July 2019)"
SEEKING WORK – Istanbul, Turkey / REMOTE
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Feel free to drop me an email:
gasoved [at] gmail
Universe (YC W18) Is Hiring Engineers and Designers (Remote or NYC)
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