Support Remote Working and More –10 Brilliant Business Tips of the Week

You’re concerned about the coronavirus. So are we. So, we put together 10 awesome business tips helping you to support remote working even long after COVID-19 becomes a distant memory.

The Hottest and Most Brilliant Business Tips for YOU – Support Remote Working and More

Our research ninjas at Credit Suite put on surgical masks and smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Support remote working to keep your employees safe – plus more ways to refresh your business and marketing.

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Content is King; We’re All Just Vassals (or Maybe Court Jesters)

Our first jaw-dropping tip is all about kicking off your content marketing the right way. Inc says the first key point is to own your own content. Oh yes. Oh my God, yes.

What does this mean?

Owning your own content virtually always means your business has a blog and a website. It’s not Wix and it’s not Medium. Content ownership matters because you never know when a platform will implode. Remember: people used to think MySpace would be around forever.

Heh, not so much now, eh?

Here’s another tip we really liked.

Define Your Niche, and Then Broaden It

What does Credit Suite write about? Well, we don’t write about business in the generic sense. Rather, we write about business credit. And there are some natural offshoots to that. That includes these Friday blog posts about marketing. It also includes what it takes to start a business, and how to fund yours.

But we don’t write about just anything when it comes to business. So, don’t expect to get advice about working with foreign exporters here. But that’s okay. There are plenty of other places to find such information.

The bottom line is you don’t have to be all things to all people. For that way lies madness. Get good at your niche!

#9. Marketing for Those of Us with Champagne Tastes and Beer Pocketbooks

The next awesome tip is about marketing for a startup when your budget is, shall we say, less than grand. Young Upstarts notes the old school business card is still a fantastic way to market yourself.

It also has the benefit of being something tangible. Even with fewer gatherings (thanks a heap, COVID-19), there’s nothing stopping you from slipping a business card into an envelope with something you’re mailing anyway. That could be advertising materials or even invoices.

Here’s another idea we loved.

Fishbowl Marketing

Have you ever seen one of these on a receptionist’s desk? It’s one of those things where you toss your business card (there’s another use for ‘em) into the bowl or bucket. You’re entered into a contest for … something.

Of course, only one person (or only a few people) wins. What happens to all those other business cards?

If you said they’re added to a marketing mailing list, then give yourself a gold star. And if they’re just tossed, then what a wasted opportunity!

So, collect the cards. And for the folks who don’t win? How about telling them they’re entered into a second chance drawing or future drawings? Give to get, as we say.

Mailing lists filled with warm prospects are worth more than their weight in gold. The good old fishbowl is an easy way to build one, for nearly no cost.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Support remote working for more than safety and health – it’s great for productivity, too. Plus, nine more fantastic tips!

#8. You Have from the Ground Floor to the Top Floor to Convince Me: Now, Go!

Our following life-changing tip concerns writing an elevator pitch. Business Knowhow lays it all out for us. This is a skill you can use elsewhere in life, by the way.

Maybe the best part of this article is the emphasis on personal connections and tailoring. We believe in value in every transaction here at Credit Suite. And you should, too! Your audience certainly does.

It all starts with understanding what they’re looking for. So, let’s go with a fer-instance.

An Example

Let’s say you sell perfume. A retailer is wondering whether it’s worthwhile to set aside some of their valuable shelf space for your product. An end user is wondering what your product smells like. And they may be wondering if you ever test on animals. And a distributor may be concerned with how well your product is packaged to prevent breakage, and where your manufacturing center or warehouse is.

Telling your end user or a retailer that your product is made in Milwaukee is going to get you tuned out right quick. And telling a distributor that your product smells like lavender and mint doesn’t matter to them unless your packaging fails. Or there’s a spill on the highway.

A Personal Story

Elevator pitches (often in writing) are an integral part of the author experience. In a few moments, I have to convince a publisher that they want to read all 100,000+ words of a science fiction story showcasing the struggles in a society composed of humans, smart robots, and aliens.

This has led me to understanding better about what a publisher (or agent) wants. They want something that sells. That’s their bottom line. So, while they want to know if my book will be a page turner, they’re also wondering what the ultimate readership could be. This helps them figure out how to market it. So, if I tell them it’s a cross between Alien Nation and I, Robot, then they’ve got a much better idea of who might want to read the novel.

This is different from how the story might be pitched to readers. That’s the blurb (you know, the piece on the back cover of a book or in the description section on Amazon). For a reader, I might draw an analogy to current attitudes toward immigration and technology.

You may have a service and not a product. And if you have a product, it’s probably not a book. So, your specifics will differ. But this is yet another area where tailoring will serve you well.

#7. Good Blog Posting is no Accident

So, for our next sensational tip, we looked at creating converting blog posts. Opt in Monster says that breaking up texts makes it more compelling.

That’s kind of why we do it in these posts!

But there’s more than that, when it comes to writing a blog post to help with conversions. We’ll just concentrate on one of the tips in this article.

Bang! Bullet Points to the Rescue

The best things about bullet points are:

They’re easy to read
Readers are naturally drawn to them
They’re a great way to make short, sharp points
You don’t need to even write full sentences
In fact, they’re supposed to be a lot more like headlines
And they break up text beautifully

#6. Creating Bite-Sized Content for Bite-Sized Attention Spans

This tip is so cool, and it works! G2 tells us all about creating ‘digestible’ content.

Did you know the current attention span is something like eight seconds?

That’s less time than it just took me to read the first part of our tip #8 (right before the ‘An Example’ subheading). And I know what it says! The first time you read it, it probably took more like eight seconds to read the first one or two paragraphs.

Yeah, it’s like that. Whoa.

Short, Sweet, and Maybe to the Point

The article focuses on some great forms of short content and how to get them going. We highly recommend reading the article in its entirety. So, let’s talk about one type of nugget-sized content.

Videos

We create business credit videos here. Lots and lots of videos. Some are short, and some are longer. The beauty of video isn’t just that you can get a lot across in a shorter amount of time. It’s also possible to multitask when it’s on. You’re busy. I’m busy. All God’s children are busy.

So, make it easier for your unbelievably busy audience to connection with you and give them short, sweet content mixed in with the deeper dives.

#5. Keep Your Workers Safer and Support Remote Working – Now and Forever

Grab this mind-blowing tip while it’s hot!

And you can help people, too, which is awesome. You can do so when you support remote working.

Effortless HR says when you support remote working, you allow for more employee flexibility. Because the challenge is less to attract top talent these days (although that’s still vital) – it’s keeping them. And keeping them happy.

Of course, this setup reduces operational expenses. Imagine having to only rent enough office space for 15 workers, rather than 30. And if you offer a commuting benefit, you’re only paying for gas or train or bus tickets for 15 people (or whatever the figure is). After all, it makes sense. Letting people work from home means you don’t need to pay someone to commute from their bedroom or kitchen to their spare room or couch or the like.

Let’s concentrate on one terrific benefit when you support remote working.

Look at that Big Candidate Pool – Just Look at it!

That is, when you support remote working, you’re allowing people to work who couldn’t before. The parent with the small child. The caregiver for an elderly parent. And, yes, the person who’s disabled, either temporarily or permanently.

Your employee could be in a wheelchair, and it wouldn’t make any difference versus other employees who aren’t. They could have a child who needs attention. But so long as they get their work done, then things should be golden.

Personally, I love working from home. And I am just about at a point where I wouldn’t even consider a company if they didn’t offer it (don’t worry; I’m not looking to jump ship). But yeah, it means that much to me.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Support remote working for more than safety and health – it’s great for productivity, too. Plus, nine more fantastic tips!

#4. Ready, Set, Makeover!

So, check out this spectacular tip, all about giving your office a productivity makeover. After all, even as you support remote working, you may still have folks who’ve got to be the office. Under 30 CEO notes that your environment can have a serious effect on your productivity. One of their tips really surprised us.

Clutter, Clutter, Everywhere

You may be used to working amidst a lot of papers you’re not working on right now.

Guilty as charged.

Don’t.

And here’s why.

Clutter can actually make you more creative. How? It has to do with being able to make unique and new connections. But that tanks your productivity. Once you’ve got the creative stuff going on, it’s time to buckle down and execute on your ideas.

So, maybe take out those papers and the like, whatever helps you get creative, to start. But then put them away when it’s time to get in gear and get things done.

#3. Initial Traction, then Scaling

So, it’s not your imagination: this winning tip can help you scale your efforts. Startup Professionals tells us your first job is to get traction. Of course, you should – otherwise, you won’t have a business!

But once you’ve gotten going, things are going to have to change. This is a part of the natural progression of startup ventures. Things need to slow down and pivot after a while.

Let’s concentrate on two separate tips.

Squeeze Those Pennies!

Can you get a volume discount? Or maybe a few percent off if you pay early? If you can do it, then go for little helpers like this. Get used to looking for the bargains out there. And get used to finding ways to defer payments. Hey, starting business credit is one great way to do that.

That’s one of the reasons why we here think it’s so awesome.

Selling is Everyone’s Job

Just adding sales to someone’s job title shouldn’t be necessary to get them to help with sales. This doesn’t mean everyone is hard selling and cold calling, etc. Rather, it means your employees are company advocates. This can even get into them telling their friends they like working for you (assuming they do, of course). More easily and cheaply attracting great talent is a terrific way to save money.

By the way, the article says to do this and we agree – reward people who help with this! Being a wonderful place to work is a pretty surefire way to convince your employees to tell your pals they, you know, actually like working for you.

#2. Job Candidates are People, Too

Well, of course they are.

Our second to last unbeatable tip can give you a new perspective on improving the job candidate experience. Indeed reveals all about treating your future employees better.

It’s hard to hire these days. So, why make it harder for yourself?

I’ve been through a ton of job interviews and the hiring process varies wildly from place to place. This tip really resonated.

Don’t Wait Forever to Provide Feedback

At a certain point, a job candidate will think you’re ghosting them if you don’t follow up soon. At the absolute minimum, please let people know if they’re still in the running. And if they aren’t, then cut them loose.

#1. Is Disruption Compatible with Customer Satisfaction and Process Excellence? It Can Be

We saved the best for last. For our favorite remarkable tip, we focused on how industry disruptors can improve customer satisfaction and process excellence. Entrepreneur says these are not mutually exclusive goals. We recommend reading the article in its entirety, so instead we’ll focus on one particular point.

Map and Maintain Your Processes

YouTube is a disruptor. So’s Google. You honestly think they don’t have any processes in place? Of course, they do! Those are processes for everything from hiring to deciding on the color the walls in their offices.

Processes help with workflow. They save time and, by extension, money. The gist of it is – if it’s already been decided, then that’s one less thing to do. So, your business can be Disruption City. Just, stop reinventing the wheel all the time.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Support remote working for more than safety and health – it’s great for productivity, too. Plus, nine more fantastic tips!

The post Support Remote Working and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Write More Likeable Social Media and More –10 Brilliant Business Tips of the Week

Are you looking to write more likeable social media copy? It’s nothing without a thumbs up – so make it easier for people to like what you’re putting on social media. We show you how, plus 9 other awesome tips to help your business succeed.

The Hottest and Most Brilliant Business Tips for YOU – Create More Likeable Social Media and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! More likeable social media can get you more prospects and more sales – and we show you how to do it!

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Business Success is in Your Hands

Our first jaw-dropping tip is all about running a successful business. HubSpot quotes some sobering statistics. Currently, 9% of American businesses close each year. Yet only 8% of businesses are started each year. And around half of all new businesses close after the first five years.

Still, that means half don’t. So, how do you get into the other half? You know, the good half?

This article is jam-packed with great stuff so we encourage you to read it all. Hence, we’ll concentrate on bits of it.

Offer Benefits for Staff

Now, you may be wondering why I’m zeroing in on this. It’s not necessarily something which businesses start with. Yet, it’s still vital.

Why is it so important to offer employees benefits? Well, some are required by law no matter what. You’ve got to offer jury duty leave. And you need to have workers’ compensation. But there’s another reason to do so.

Benefits help to motivate your employees. And they help your employees with buy-in. Employees are more likely to be loyal to a company with decent benefits because benefits directly help them. Life and disability insurance could help a struggling family more than nearly anything else. Beyond employee loyalty, you’d also be doing the right thing. Can’t beat that!

#9. You Don’t Have to Go it Alone

The next awesome tip is about working with an advisory board. Startup Professionals notes working with an advisory board can help to fill any talent gaps in your organization.

Now, this article is in the context of startups. But there’s no reason why you can’t work with an advisory board even if you’ve been in business for a while. An advisory board can be as formal or informal as you like. They’re essentially people you turn to for advice on your business.

Fill Knowledge Gaps

Gather ‘round for a quick true story.

Over a decade ago (oh my gosh, it really is that long ago), I worked at a startup. It was four engineering students at Worcester Polytechnic Institute. And me. You know, Wendy and the Lost Boys.

None of us really understood how to do everything from working with suppliers to doing the books. That’s not to say we didn’t try. And the school provided some assistance. But it wasn’t truly enough.

You don’t need to know everything. And you don’t need to do anything. Cripes, no.

Get help from others – and in this article the biggest takeaway is that a regular, formalish advisory board is the way to go.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Create more likeable social media and win over more customers and prospects. Plus, nine other awesome tips to keep your business humming.

#8. Spending Money to Bring in Employees to Help You Make Money

Our following life-changing tip concerns improving your recruiting budget. Indeed lays it all out for us. First, the budgeting process for recruiting should be going on all year long. And, the truth is, budgeting for everything should probably be more or less constant. Being able to roll with the punches and turn on a dime is good for nearly any aspect of business.

But let’s talk about your recruiting budget.

Examine Your Process and Refine It

So many businesses seem to be stuck in an older mindset when it comes to recruiting. They’re advertising online, yes, but that’s about the only difference between today and 1960.

It’s still vetting tons of resumes, in-person interviews, etc.

So, let me tell you a story.

The Never-ending Recruiting Process

Well, at least it seemed that way at the time.

A few decades ago, I was interviewing for positions and the standard was, you’ll hear in a week or so. Okay.

There was a company which I ended up interviewing with for two separate positions. Both of them said it would be a month before I would hear. So, for the second one, I asked why. And they told me it was to get through the pool of applicants and meet them. All of them.

I asked – how many people are interviewing for this one role?

Oh, forty.

Say what?

That business had never learned to triage its applicants. As a result, the recruiting process had to have been extraordinarily expensive.

Vetting and Meeting and Deciding

To combat this, that business would have done well to vet the applicants and their resumes better. Vetting takes some time. But it’s far cheaper than pulling so many people out of their work routines to meet with over thirty employees who would never work there.

By devoting more time and attention and money earlier in the process, you’ll save money. And you can save cash later in the process, too. After all, just how many people have to meet every single applicant? The first interview should be a second stage of vetting. Your, say, 40 applicants should be vetted down to maybe 20 who get a first interview. And then there should be maybe only 10 – 15 people who make it to the second interview round.

Putting off the big decisions and saving them for the end of the process wasted everyone’s time and money.

Tech to the Rescue

That company – and yours, too – could have used better triaging technology. It didn’t really exist then. But it sure as heck exists now. You may find the expense well worth it, to eliminate less acceptable candidates faster. And then you can concentrate on your best prospects.

Budgeting for such software should help to offset some of the human hour costs. So, be sure to factor that in when putting a final bow on your improved recruiting budget.

#7. Stretch Productivity Without Stretching Numbers

So, for our next sensational tip, we looked at upping sales productivity without upping headcount. LinkedIn says that most salespeople spend about 40% of their time selling. But if you could raise that to 50% for a ten-person team, then you would effectively have the work of 11 salespeople.

Pretty neat, eh?

But how do you do that?

Reduce the Time Spent on Things Which Keep Your Salespeople from Having Enough Time to Sell

Like what?

Well, like onboarding, for example.

How do you reduce the time onboarding? Isn’t it important? Of course, it is.

So, make your salespeople want to stay. And you won’t be onboarding quite so many people.

Another way to save non-selling time is with technology. Are your computers too slow? Do your employees constantly do workarounds to get their work done properly? Then your tech could stand an overhaul.

And our fave was good old outsourcing. Are your salespeople typing up orders, or keeping the common areas in your office tidy?

Why are they?

Pay someone else to do less skilled and mission critical work. Save your salespeople for what you hired them for – selling.

#6. Hello, I’d Like to Sell You Something

This tip is so easy, and it works! Mail Shake tells us all about selling over the phone. This article covers some fundamentals when it comes to any sort of selling – not just over the phone.

The tip I’d like to concentrate on is the one about action. As the article notes, once the writer knew what to do to make sales, he kept doing the same thing. Over and over again.

It’s hard to overemphasize the importance of this point. So, it means less experimenting, perhaps – or maybe not. After all, to be genuine with your prospects, you can’t say the exact same thing over and over again. Treating people individually is the name of the game – just check out our tip #5 for the specifics on that.

Instead, here’s an analogy which should be more instructive.

Free Throws

Have you ever played basketball? Any level, even pickup, counts.

There are a ton of variables in the game, as there are in all sports. Except for in one area (this is operating under the assumption that you’re inside – the outside world has wind as a variable).

Free throws.

It’s just you, the ball, the basket, and the free throw line. Basketball courts are of a regulation size. Unlike baseball diamonds, they have to conform perfectly to certain measurements. This includes court size, where the free throw line is, and the height of the basket. The ball stays the same (if you’re in an all-female league, the ball is smaller, but it’s the same size from game to game and from team to team).

Once you start making free throws, should you change your technique? Of course not. Just ask Hall of Famer Rick Barry.

Sales isn’t perfect. There are variables. But if it ain’t broke, don’t fix it.

#5. Generate More Likeable Social Media

Grab this mind-blowing tip while it’s hot!

More likeable social media is where it’s at.

Word Stream says treating every platform the same way is a mistake. And so is just tossing any old content out there. Be intentional with your marketing.

Actually, that’s good advice no matter where you’re marketing, or how.

Treating Everyone and Everything the Same is SO 1956

We live in a world of personalized marketing and branding. So, hop on board that train. It’s not going away any time soon.

But what does that mean to your brand?

It means paying attention to your customers’ and prospects’ demographics – and knowing those might not match perfectly. And it means paying attention to what they are saying and doing. If they’re not clicking on and liking cat videos (not everyone does – shocking, I know!), then don’t use cat videos in your marketing.

Here’s a tip which truly stood out for us.

Match the Visual with Relevant Copy

How many times have you gotten a message on your feed from a business? Probably lots of times, whether that’s on Facebook, Twitter, or elsewhere.

How many times did a cute puppy (awwww) accompany a message about buying brooms or taking a pottery class? Hopefully, not too often. And what did you do with those ads?

You probably ignored them. And you may even have felt a nagging, unconscious feeling that those ads were weird, as were the companies serving them.

Your gut was trying to tell you something.

Getting attention for a social media post with a wholly unrelated image can leave your audience with a vague feeling of being cheated. Because you have cheated them, in a way. You promised one thing, yet you failed to deliver on that promise.

Don’t do that.

But what do you do if your product just isn’t that attention-grabbing? Or you sell a service that is maybe harder to visualize, like life coaching?

Adding a Visual to a Concept Which Doesn’t Lend Itself to Visuals

Consider how the NBA team, the Miami Heat, does it. After all, heat is an amorphous concept. And they can’t go with the sun, as that visual goes along with another team, the Phoenix Suns.

So, the Heat did it with an image of flames. Even now, their name has a stylized flame tailing away from the T in Heat. And before, the image of flames was even more pronounced.

There is a team called the Calgary Flames. And they also use images of flames. The Heat can coexist in this space because the Flames are an NFL team. Hence, the Heat’s imagery won’t be confused with a rival’s.

So, consider related imagery and similar imagery. Maybe your life coaching visual can show pictures of the coach/coaches with clients or alone. Or maybe you can go with a more representational concept, like a ladder or a series of stairs, showing how a coach helps clients succeed. Experiment and play with the concept until you find what works.

We suggest reading the article in its entirety as there are plenty of other terrific tips in there.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Create more likeable social media and win over more customers and prospects. Plus, nine other awesome tips to keep your business humming.

#4. Up Your More Likeable Social Media Game

So, check out this spectacular tip, all about better promoting your company on social media. The Self Employed notes that, for example, you should never, ever buy followers.

The article is actually an infographic, and we recommend checking it out.

However – here’s a caveat.

The infographic refers to Klout Score. Which hasn’t been around since 2018. So, take it with a grain of salt. This doesn’t mean the infographic is no longer useful. It is! But we recommend digging a bit deeper and not just accepting every bit of it without some further investigation.

#3. Up Your Website Traffic with Influencer Marketing (Talk About Getting More Likeable Social Media!)

So, it’s not your imagination: this winning tip can increase your website traffic with influencer marketing. Noobpreneur tells us there are a number of ways to bring influencers around to working with you and your brand.

And these don’t have to be influencers with enormous followings. But wait, back up a sec – what’s an influencer?

The Power of Recommendations x 1000

When was the last time you bought a new car, or at least a new-to-you car?

Did you talk to your social circle about it? Maybe you wanted to find out if the new model you were looking at was really worth it. Or maybe you were trying to figure out if you could get a better deal on the other side of town. Perhaps you were asking about features you didn’t have and thought those options might be a good idea.

Whatever the reason, you were talking to influencers. Your personal influencers probably don’t have a million Instagram followers. But you trust them. So, their follower count most likely doesn’t matter to you.

That’s what influencers are. Except these are folks who you don’t know well, if at all. Hence, your degree of trust is different.

Divulge Any Commercial Relationships

In the article, they say you should be paying your influencers. And that makes sense – they’re offering a valuable service which you need. But at the same time, an influencer is supposed to be a trusted recommender. Doesn’t that feel like a paradox?

It doesn’t have to. By disclosing all commercial relationships (you disclose, and so does your influencer), then your audience is respected. They know – or at least they should know – that your influencer isn’t motivated by love, like your Aunt Sally.

Any savvy consumer will understand your influencer would be compensated for their services. But you will attain and retain their trust if you make it clear that your influencer gets some cash for saying your widget is better than your competitors’.

This does beg the question, though – what about when your customers are very young children? If this applies to your business, then I would advice you to use an overabundance of caution when working with influencers.

After all, you probably wouldn’t like it if your kids were overly influenced by someone – or manipulated by them.

#2. Prevent Facebook Ad Mistakes!

Our second to last unbeatable tip can give you a new perspective on avoiding Facebook advertising errors. Main Street ROI reveals all about the kinds of blunders which so many fall prey to on the world’s largest social media platform.

By the way, some of the errors involved not properly targeting an audience and not writing the right kind of ad – talk about needing to create more likeable social media!

But beyond that, here’s our favorite tip because we think a lot of people ignore it at their peril.

Don’t Ignore Custom Audiences

It is in Facebook’s best interests for your advertising on their platform to succeed. After all, if your company makes money, then you’ve got more money to spend on advertising on their platform.

And if you do well, you’ll tell others, etc.

They provide a ton of tools to help you succeed. Those tools are free.

So, why the heck aren’t you using them?

The Wonderful World of Custom Audiences

The idea behind custom audiences is to best target the people who will receive your sales messages. There probably aren’t any real universal products out there (I’m not talking about oxygen, which is technically not a product. And I’m not talking about health care, either, which is more like a galaxy of several products and services). So, because there are likely no truly universal products, your audience needs to be tailored in some fashion or another.

Even if you don’t have a perfect handle on the demographics of your audience, Facebook knows the demographics of the people who like your page.

So, target your Gen Xer customers, or your customers of color, or your female customers. Giving people the content they want means, to them, you’ve got more likeable social media content. That means engagement. And it can mean sales.

Think laser-like pinpointing, not blanketing.

#1. SEO, Like Politics, is Local

We saved the best for last. For our favorite remarkable tip, we focused on local SEO. Succeed as Your Own Boss says it all starts with Google My Business. Google gives you a ton of free real estate to provide detail about your business. And the search behemoth pulls from GMB when people search for services like yours in your area.

So, why are there blanks in your profile?

Fill ‘em.

You have space to tell Google what you are and what you do – and where you do it.

This means well-defined service areas. Let’s say you’re in Brooklyn. Your service area might be Queens. Or Bushwick (a part or Brooklyn). Yes, neighborhoods count. Make this information painfully clear. Because when someone is searching for your product or service in Park Slope (another part of Brooklyn), you want them to be able to find you!

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Create more likeable social media and win over more customers and prospects. Plus, nine other awesome tips to keep your business humming.

The post Write More Likeable Social Media and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Beating Imposter Syndrome and More –10 Brilliant Business Tips of the Week

Have you ever struggled with not thinking you or your business was good enough? Then you’ll want to read on and scoop up our tips for beating imposter syndrome. The Hottest and Most Brilliant Business Tips for YOU – You Could Be Beating Imposter Syndrome and More Our research ninjas at Credit Suite smuggled out … Continue reading Beating Imposter Syndrome and More –10 Brilliant Business Tips of the Week

Beating Imposter Syndrome and More –10 Brilliant Business Tips of the Week

Have you ever struggled with not thinking you or your business was good enough? Then you’ll want to read on and scoop up our tips for beating imposter syndrome.

The Hottest and Most Brilliant Business Tips for YOU – You Could Be Beating Imposter Syndrome and More

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Please Don’t Hurt Me, Customer!

Our first jaw-dropping tip is all about the bane of ever businessperson’s existence – handling angry customers. Last week, we looked at turning complainers into promoters. Here’s more on that topic.

The Self Employed says for every brand promoter, you’ll have some 26 brand detractors. Ouch.

As you would probably expect, there’s a lot of harm which detractors can do. And it can be tough to get over that.

One idea is to continue to build as many positive experiences as possible. While you’re not going to be able to please everyone all the time, you can please more people than not. Well done, you could drown out some of the negatives.

But that doesn’t solve them. So, here are some tips for getting to the heart of the matter.

Find Your Complainers and Address Them

What happens when your brand isn’t tagged by the complainer? What if they get really coy, and refer to your business as ‘the company that shall not be named’? Is all lost, in terms of trying to find the complaints and properly handle them?

One idea is to use software such as Daylite, or some other CRM software. The idea is to locate any mentioning of your brand online, and sometimes those aren’t perfect.

Listen to the Complainers

Now, if you’ve been on the internet for more than five minutes, you’re well aware that there are plenty of people who troll. And there are a ton of folks who just complain for the sake of complaining.

But what about the legit complainers? In such instances, your task is to acknowledge that hey, they’re right. And then tell them what you’re going to do about it. It doesn’t have to be anything detailed. Rather, you can say you’re going to review the matter. That’s good enough. But don’t forget to follow up and do just that.

#9. Run the Customer Journey Smoothly

The next awesome tip is about avoiding problems in your customer relations. Main Street ROI notes there are several ways to, well, mess things up.

We’ve covered a lot of similar territory before, so we won’t repeat ourselves. Rather, we’ll concentrate on what we think is the biggest issue.

Don’t Let Leads Slip Through Your Fingers

Have you ever been to a website which you wanted to be at, but somehow you lost the connection? Maybe you got a phone call and clicked away. Or you restarted. Another possibility is you were there for a while and meant to save the information, but something distracted you. And then, oops, it’s gone.

Imagine being on the other side of this. Heck, you probably don’t have to imagine. You’re probably living it. And you may not even know you are.

The Big Net

Those lost prospects are a bit like fish falling through a bigger than normal hole in a fisherman’s net when he’s failed to repair a tear. That fisherman needs a second net. And so, do you.

But how?

Consider adding a lead capture form to your website. You want contact information. So, in return, provide something for free. In exchange for a name and an email address, try providing a white paper to download. Or maybe access to a webinar not found anywhere else.

Not every lost prospect will fall into your secondary net. But it’s senseless to not put out that net and at least try to catch a few of them.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Start beating imposter syndrome today.

#8. Get a Marketing Network Going

Our following life-changing tip concerns networking for marketers. Wordstream lays it all out for us. Connecting to similar businesspeople doesn’t have to mean just going to a networking event and collecting a bunch of business cards. And then promptly tossing those cards into a drawer and not finding them for a year.

We felt the article had good ideas and recommend checking it out in its entirety. So, we’ll showcase just one of their tips.

Be Our Guest

Contact people and ask them to be your guest bloggers! And do the opposite – ask if you can write a guest post for them.

The best part of this tip was to do the legwork in advance, including crafting good headlines. Make it painfully easy for the host to say yes.

A Few Extra Words on Blog Guest Posting, From Us

We’ve taken a few guest posts over the years, and here are a few things we’ve learned.

First, craft guest posting guidelines and refer people to them. Second, craft standard responses to people who suggest guest posts. These should cover instances like an acceptance, an acceptance with reservations, a denial with a chance to resubmit, and a flat-out denial.

Ask for a relevant sample. So, here at Credit Suite, it would be a blog post or article about business funding, business credit, or maybe banking. We’ve accepted some posts about related topics, like business insurance. But the idea is to match our theme as closely as possible.

And determine what your standards are going to be. One thing I have found is that, if the pitch letter has grammatical and spelling errors in it, then the pitch sample probably will as well.

Make your life easier and have the guest poster write up a short bio. And give them a chance to give input on topic, title, etc.

Most importantly, don’t ever be afraid to say no. We’ve only accepted about 5% (if that) of all of the pitches we’ve ever received.

#7. Social Media + Sales = Results

So, for our next sensational tip, we looked at integrating social media with sales. HubSpot says that you can use social media to, for example, prospect for customers. How? Check places like LinkedIn, and find out their location, work history, and any mutual connections you may have.

Plus, people put all sorts of stuff into their LinkedIn profiles. They might be the member of a surfing club. Or maybe they identify themselves as a graduate of Quinnipiac University. Getting talking points and ways to relate to your prospects can only help you.

Here’s our fave tip of them all.

Social Proof on Social Media

What’s social proof? It’s reviews, mainly. What do other people say about your product or service – or your company? Why not share that with sales. Most people love social proof, as it can often feel more authentic than what a pitchman would say.

Consider Amazon. If there are any reviews for a product at all, people read them. And sometimes those reviews make the difference between a sale… and no sale.

‘The sleeves are too short.’ ‘It didn’t fit my window but the company could not have been nicer. They quickly replaced my purchase with the right size and didn’t charge me for shipping.’ ‘It says it’s chew-proof, but my dog took it apart in less than half an hour.’ ‘The coffee comes with a neat little surprise – a small bracelet with stone beads! I’ll give it to my daughter. What a fun little extra!’

For the positive reviews, give them to sales to make the most of them. And as for the negative reviews, see tip #10 – and address them!

#6. Cold Emails, Hot Leads

This tip is so cool, and it works! Mail Shake tells us all about how to best cold email prospects.

We recommend checking out the entire article so instead we’re going to concentrate on one thing.

It’s Not All About You

‘I am writing because …’ ‘You’re on my contact list because I …’ ‘I wanted to tell you…’ ‘Please help me…’

Are you guilty of any of these?

<Raises hand.>

Why should your prospect buy from you when all you can talk about is yourself? Start with them. ‘First off, thank you for …’ ‘You’ve got a great… and I was hoping to…’ See what I mean?

Now, if you could please, go back and reread the first sentence in this article.

Yeah. That’s why it looks the way it does.

Oh and by the way, better cold emailing might just give you the confidence to start beating imposter syndrome – see tip #5.

#5. Start Beating Imposter Syndrome Today

Grab this mind-blowing tip while it’s hot!

It’s all about beating imposter syndrome.

Freelancers Union says imposter is all too common in the world. And we would venture to say that it’s likely to be more common for new business owners. It’s easy to feel you’re not good enough.

Imposter syndrome takes a number of forms, and that includes resisting raising your rates or asking for extra money for scope creep. It also includes taking guff from clients because you feel you need them. Or maybe, deep down, you feel you somehow deserve it.

I know it all too well. Let me tell you my story.

The Storyteller’s Story

I’ve mentioned this before, that I’m a fiction author. And this came from a number of choices I made and actions I took. Of course.

But it wasn’t overnight. It happened after a number of years of writing. This meant putting thoughts on paper and then, later, realizing how cliché or tired they were. It meant throwing prose against a wall, seeing if it would stick.

I belong to a ton of writing groups, particularly on Facebook and Twitter. These groups are filled with folks who lie about how much money they are making. Some are, yes, telling the truth. But a bunch aren’t. They’re also filled with people who claim you can’t use the term ‘author’ unless you’ve been published. That instead, you must say ‘writer’, as if it were a lesser title.

That’s a load of malarkey.

Beating Imposter Syndrome in the Book

So, how did I first get published? I actually won a contest. Normally, I would have been terrified of entering one. Yep, I would have felt I wasn’t good enough. How could I possibly be good enough, with so many awesome authors out there? I had no experience and no portfolio. There was nothing I could point to and say, ‘I’ve been published at ___’.

Nothing. Nada. Zip.

So, for me, beating imposter syndrome meant putting myself out there and saying ‘oh, to hell with it! Let’s see what happens.’ I hesitated before I sent the email. How could I possibly measure up? I didn’t deserve that sort of success. But I sent the email anyway.

And, once I sent it, I second-guessed myself for a few months.

Some Solutions for Beating Imposter Syndrome

Our favorite tip was to surround yourself with people who are further along than you are. This is for the purpose of mentoring, yes. But I like to think it’s also for the purpose of seeing that it’s possible. Know that person was once in your position. And they made it – or at least they’ve made it further than you have.

It’s very encouraging.

And, I might add, ignore the folks who claim you need to satisfy some nebulous, weird ideal which, bottom line, means nothing for your success or your career or industry. Of course, CPAs have to pass exams, and a long haul trucker must have the proper driver’s license. But if someone tells you the equivalent of you can’t be a real ___ without a totally unnecessary ___, then smile sweetly. And ignore them.

They’re only projecting their own insecurities on you.

And, here’s one more thing. When you’ve made it, or at least made it further – do the same for those not so far along as you. Don’t pull the ladder of success up behind you. Throw a rope down and help the next person up.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Start beating imposter syndrome today.

#4. Businessperson, Motivate Thyself!

So, check out this spectacular tip, all about motivating yourself. Addicted 2 Success notes that daily motivation starts the night before. And we could not agree more!

So, here are a few tips, together.

The Night Before

Get to bed early. Yeah, really. That means, binge watch Netflix some other time. We would also add that sleep deficits can be downright dangerous. Try to get more sleep and try to get it early.

But before you turn out the light, plan the following day the night before. This means making a list, and it also means visualizing how to get each task accomplished.

By the way, this should help with insomnia. After all, if your tasks are already written down, and you’ve already considered how to get them accomplished, you might spend less time in bed, worrying.

Here’s one tip, just from us.

Batch What You Can

What the heck does that mean? It means getting your lunches together on Sunday, rather than every morning. It means choosing your clothes for the week, or at least the night before. It may also mean cooking something which will work for you for much of the week, like plain drumsticks, which can be served with mashed potatoes and gravy one night, and with buffalo sauce on another night.

You’re going to need to get dressed on Thursday and make dinner on Wednesday. You’ll have to carry your lunch (or at least snacks) on Friday. And you’ll need to, say, pay for coffee with exactish change on Monday.

Since you already know this stuff is happening in advance, stop behaving as if it’s blindsiding you! It isn’t. So, be prepared, and you’ll be a far happier person. And that will translate into improved motivation.

#3. You Don’t Have a Big Budget; But You Can Still Have Big Motivation in Your Business

So, it’s not your imagination: this winning tip can help you motivate your employees – even when the Benjamins just aren’t there. Effortless HR tells us flexibility can be an excellent motivator for people. In fact, parents tend to value it more than a higher salary! So, if you can allow an employee to work from home or later or earlier in the day, do it.

Here’s our fave tip from the pack.

Tradition!

So, this is a neat idea, and it doesn’t have to cost a lot. What can your business do together which won’t break the bank? I once worked for a company which did a potluck lunch once per quarter. People either made something or brought paper plates or soda or the other trappings. Or they contributed a little cash.

Sitting down together was fun and relaxing. It took us all out of our everyday lives for a few hours, every three months. It’s easy to do something like this. And – bonus – how about asking your employees what they want to do?

#2. What’s in a Business Name?

Our second to last unbeatable tip can give you a new perspective on naming your business. Crowd Spring reveals all about naming your business properly. We’ve covered similar ground on our blog. There are ways to name your business which can lock you out of financing.

Don’t do that.

This article provides a few other reasons why one name or another could be a pitfall for your business. We suggest you check out the article in its entirety for examples and advice on how to avoid issues.

So, here’s one issue they outlined.

Guilt by Association

Disney recently bought 20th Century Fox and Fox Searchlight Pictures. And they promptly dropped the ‘Fox’ from both acquisitions.

Never mind that these properties aren’t owned by Murdoch (the folks who own Fox News). Disney didn’t want to alienate any potential customers. By dropping the term, they neatly sidestepped that.

For Disney, it was also convenient, as they would have likely been renaming those properties anyway. So, they changed the names to better associate them with the Disney brand. At the same time, they dropped a term which could have turned off some customers.

Smart folks, those Disney people.

#1. Clean Office, Organized Mind

We saved the best for last. For our favorite remarkable tip, we focused on neatening up your office. Noobpreneur says too much clutter can make your job harder. After all, what was the last time you just knew you had a piece of paper on your desk, but now you’ll be damned if you can find it?

This is not good, and you know it! So, getting organized makes sense not just to keep your work area germ-free (ish – we all know there are going to be germs) – it can potentially help you keep clients.

Here’s the best tip, we felt.

Paper 1, 2, 3

Your paper should have three potential homes. This can, by the way, work for virtual documents as well.

You haven’t gotten to it yet.
It’s a work in progress.
You’re done – so you file the paper. Or you toss it, if appropriate.

We would argue that you may need to make #2 a little more granular. One idea could be a separate folder or the like for a work in progress where you’re waiting for something from someone else. Or you might want to separate time-sensitive items in pile #1.

You do you. But please, get organized!

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Start beating imposter syndrome today.

The post Beating Imposter Syndrome and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Stop Being Lonely Leaders and More –10 Brilliant Business Tips of the Week

A lot of entrepreneurs are lonely leaders. Are you one of them? Then read on, for tips on how to assuage your loneliness and improve your business.

The Hottest and Most Brilliant Business Tips for YOU – Advice for Lonely Leaders and More

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Bring Generation Z into the Fold

Our first jaw-dropping tip is all about attracting Gen Z to the workplace. You know, millennials. Effortless HR says work is changing and hiring managers need to change with it. This means, among other things, adapting to the millennial way of life. It means political correctness (you know, courtesy) and even safe spaces.

It also means multitasking and digital nativism. What sort of technology did you use in high school and college? Millennials used PCs, laptops, and smartphones. Tech is in their DNA.

Your intrepid blog writer, heh, used pen and paper. Computers were found in a lab and printed on green and white paper with sprocket holes.

Here’s one tip we really liked.

Guided Career Choices

The truth is millennials aren’t necessarily the only people who are having issues with their career choices. Heck, I had no idea what I wanted to do for years. It’s not so easy to figure out what will make you happy for decades. It’s rather like a marriage.

For me, my ideal career hadn’t been invented when I graduated from college or even law school (1986). So, don’t be 100% shocked if Generation Z doesn’t know what will gladden their hearts forever and ever (or at least until retirement). This is also, in part, a function of our gig/specialized/personalized economy. We all want our own choices in this area. And why not? We’re getting our choices in every other aspect of our lives.

So, don’t be surprised if your interviewees aren’t certain of what they want to do with themselves. They might not know what they want to be when they ‘grow up’. And that’s okay.

How do you work with these people? Acknowledge the difficulty in knowing the future. And embrace the unknown. At the same time, don’t treat them just like a bunch of interchangeable parts. They’re people, not widgets. Giving your Gen Z (and all other) employees a measure of autonomy will empower them and give them an emotional investment in your business’s success.

It’ll also take some of the decision-making burden off you. You might even stop being lonely leaders (more on that later).

#9. Lights, Camera, Marketing!

The next awesome tip is about borrowing from the world of media for promotional ideas. Wistia notes we’re already preparing and releasing long form content. It’s a lot like a short form film. You know, the kind that gets Oscar nominations and wins while you’re getting more popcorn?

Er, sorry documentary and short subject film makers. But you know it’s true.

Getting back to the point (and I do have one), the idea is to promote your media like the big media companies do.

So, this may or may not work for your small business. You might not see this as being a viable strategy for a long haul trucking company or a nail salon.

But there was one strategy which should work for any business.

Share Your Positive Feedback, Awards, and Nominations – Everywhere

Chances are incredibly high that you’ve seen film reviews at some point in your life. Of course you have!

Did you mind the filmmakers tooting their own horn this way? Probably not.

So why do you have trouble tooting your business’s horn? Or, if you don’t, then why are you having trouble finding this positive feedback? And why aren’t you sharing it?

Positive feedback can come in all sorts of formats. There are reviews on Google or Yelp. Maybe you’ve got Sotellus or Better Business Bureau feedback.

There is no reason why you can’t share this positive feedback on social media. And if it’s not perfectly tailored to social (maybe it’s way over Twitter’s limits, for example), why not talk to your top customers? Ask them if you’re okay with paraphrasing. Or maybe you can ask them for something short specially for the platform.

Be nice, always. Say please and thank you like you learned as a child. And ask!

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Help for lonely leaders, and more!

#8. Speed Out of the Starting Gate

Our following life-changing tip concerns growing your business during its first year. Entrepreneurship Life lays it all out for us.

Starting a business is an exhilarating, fun, scary, difficult, risky, fascinating wild ride. Fast growth isn’t guaranteed from the get-go. This article has some great ideas for kickstarting growth from the very beginning.

Our favorite tip was strategic planning. It can be tempting to just take any work you can get at the start. And maybe you should, at least at times. At the same time, planning strategy means having an idea of the kind of customers you want, and how much you want to make. Maybe your first clients are, shall we say, problematic at times. Planning means working directly toward easier to work with clients. It may even, eventually, being in a position to fire the clients who are more trouble than they’re worth.

But you still need to plan. Business is a place where you need to be intentional pretty much all the time. And that means here, too.

#7. Digital Marketing to the Max

So for our next sensational tip, we looked at squeezing the most out of your digital marketing budget. The Self-Employed says that your first moves may be a touch counterintuitive. You need to have updated content and a good website which loads quickly. Pay attention to SEO and SEM (search engine marketing – this tends to mean paid search). And connect to a well filled-out Google My Business Profile.

Consider this. A lot of these are free or close to free activities (of course, labor isn’t free). And a faster website or better SEO aren’t just good for digital marketing. They’re also good for sales, potentially pulling prospects down the sales funnel more quickly.

And that never hurts!

Here’s the tip which really stood out for us.

Up the Customer Experience to Infinity

Okay, well, maybe not exactly infinity. But generating and promoting and continuing an excellent customer experience is a valuable form of advertising. One reason is because you can stimulate word of mouth, a very valuable form of marketing. And another is that a fantastic customer experience can give you a reason to suggest customers review your business online.

By the way, even bad reviews link back to your site and can help with SEO.

Just sayin’.

#6. A Business Proposal (Engagement Ring not Included)

This tip is so helpful, and it works! HubSpot tells us all about writing a business proposal. There is a rather specific sequence of operations for this task. While it’s not identical to a business plan, there are some places where the two documents overlap.

The article goes into significant detail, and it adds a template for free which anyone can use. That alone is worth the price of admission.

Business proposals are terrific professional documents. They set expectations and they get deliverables in writing. Are they contracts? Not necessarily – they’re just you proposing what you’re going to do for someone else. But if there’s no contract in writing, they might be reviewed and referred to.

Clear communications are always a good idea. And covering your company in case things go south is an even better idea.

#5. Lonely Leaders – You Are Not Alone

Grab this mind-blowing tip while it’s hot!

You know what they say about the top. There are a lot of lonely leaders out there. Are you one of them?

Young Upstarts says leaders can shut themselves off from others when they become leaders. This is especially the case when they are promoted from within. And that makes sense – after all, now the dynamic with coworkers has changed. If you’ve become your colleagues’ boss, then you probably can’t go out for a beer with them anymore and complain about your boss.

Ewps.

We really liked their idea to bat back questions from the people who report to you with more questions. As in, ask them what they think. And do so rather than spending your nights just looking for solutions. Talk about lonely leaders! And, let’s face it, you’re not being paid for that time. Not to be solely mercenary about it but burning the midnight oil isn’t making you a better leader much of the time. It’s not even helping your bottom line.

An Extra Tip and a True Story

So, there’s one tip which this article didn’t cover. Gather ‘round the electronic hearth, ‘cause it’s time for a true story.

I love channeling my best managers. I’ve had great managers and I’ve had horrible ones. Very rarely, they fell into the middle. But usually, they were in one camp or another.

I also love channeling the opposite of my worst managers.

Back in the day, I had managers who sat in their little ivory tower. They rarely emerged to do anything beyond commuting or getting lunch – which they always got alone or with the other top level managers. This was a law firm and these were the partners. I was fresh out of law school, waiting to hear if I had passed the bar (I did; my coworker who was also waiting didn’t. Sorry, Joe).

The ivory tower guys didn’t know how anything was going unless it was making them money, or not. Did I feel seen? My God, no. Did I feel appreciated? Not even close. Spoiler alert – I was gone in six months.

Connection

Lonely leaders, at least in the case of that law firm, brought it all upon themselves. It would have been easy to open the office door and say hi. This is what small talk is for. Yeah, you might not care about the local sports team or the weather. But it’s a way to connect with others. We spend far too much time at work in our lives to shut ourselves off from all human contact.

And one more thing, although no one wants to think about it. Lonely leaders, you may be working yourselves into an early grave. You may love your business. And you may need the money. But please don’t do this.

It’s not worth it.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Help for lonely leaders, and more!

#4. Top Off Your Productivity Tank

So check out this spectacular tip, all about maintaining optimal productivity. Noobpreneur notes that people work in all sorts of ways. We have differing energy levels at different times of day. Your early bird colleague might conk out at five. Your night owl coworker could be awesome at 4 PM. As a result, and it’s a good bit of advice for pretty much anything in life – know your strengths and play to them.

The best tip in this article was perhaps and obvious one – to plan. How often do you stare at your wardrobe in the morning and are uninspired? Or it’s time for supper and you have no idea what you’re making? Wouldn’t it be easier to plan those sorts of activities in one block?

The same is true for work. Got a bunch of tasks to do? Then figure out priority (or ask). Determine who can help you or who might wait for something from you. Or vice versa. While you’re waiting for something on Task #1, there’s no reason you can’t start Task #2. You get the idea. Mapping this all out in advance makes it considerably easier.

#3. Convert Complainers to Brand Champions

So it’s not your imagination: this winning tip can help you convert detractors into promoters. SCORE tells us a score of 6 or less (out of 10) is seen as being the rating of a detractor.

Say what?

Seriously, how often do you fill out a survey and hit 5 or 6 out of 10? How often do you feel such a rating is neutral, rather than negative? Raise your hand if that’s 100% of the time.

(raises hand)

But I digress – back to the action.

The article is great, and it goes into depth about how to find detractors online, even when they don’t tag you or your products. We highly recommend reading it in its entirety so let’s concentrate on one tip in particular.

Fix the Problem or Offer Incentives

We’ve probably all seen this in action at one point or another. You complain about, say, your stay at a hotel. And the hotel responds. They offer you a coupon for a free meal for your next stay. If you don’t want it and say you’ll never darken their door again, they may offer a minor discount instead. Or they might offer to have you join a task force or fill out a survey so as to try to improve future service.

These are great ways to pull a detractor into the promoter camp (or, at least, into neutral territory). Often the value of these incentives isn’t too high. Even if your free meal runs $1000, your detractor spreading all sorts of negatives about you online is often worth a lot more.

It’s a simple cost-benefit analysis.

And the task force or survey idea is pure genius. Give people a say in your future operations. Will you take every suggestion to heart? Of course not. But providing a soapbox can be very empowering to people. Because even your detractors want to feel listened to.

And they might just have something valuable to say.

#2. Cool Down Your Burnout

Our second to last unbeatable tip can give you a new perspective on getting over burnout. Entrepreneur reveals all about getting your mojo back. The slideshow is worth looking at in its entirety.

Our biggest takeaway from it was that people – surprise – find different ways to get their motivation back. One thread which ran through all of the methods was to do things for yourself and to focus inwardly. Whatever form that takes, then do that.

So, what do I mean?

It may take the form of getting away or getting exercise. Or it can be getting more education. Another fascinating tip was to talk to people who are different from you. The contrariness can be stimulating.

And through it all, the same message is on repeat. You do so much for others when you run a business. And that can understandably be draining.

So, do something for yourself to get your spark back.

#1. Be Intentional with SEO, Always

We saved the best for last. For our favorite remarkable tip, we focused on easy SEO. Copy Blogger says there are a few areas where you might forget – at times – to improve the SEO on a post or page.

Don’t.

We love the Yoast plugin, and we strongly suspect the Yoast plugin is the star of this highly informative article. We urge you to check out the article as there are subtle details and nuances which you should not miss.

So, let’s concentrate on one tip.

301 Redirects

Don’t know what they are? They’re detours for when a post or page is no longer working. But it doesn’t have to be the entire page that isn’t working. And that’s why this tip is so brilliant.

Welcome to the land of the limited-time offer. What happens when your Valentine’s Day (for example) promotion is over? Do you take the page the offer was on down?

Nope! You redirect people.

So, where should you redirect people? The best place is probably somewhere on the site where you have a more evergreen offer. Technically, you could just point people to your next limited-time offer. But you’d be creating far more future work for yourself when the second limited-time offer expires and now you’re left with two pages to redirect, versus just one.

Redirects are also great because your older limited-time offer page might still have SEO traction and even backlinks directing to it. Unpublishing it will lose all of that. Redirecting preserves all that lovely link authority.

Keep. Your. Posts and Pages.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Help for lonely leaders, and more!

The post Stop Being Lonely Leaders and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Eliminate Business Failure and More –10 Brilliant Business Tips of the Week

Do you want to eliminate business failure? Of course, you do! Don’t we all?

The Hottest and Most Brilliant Business Tips for YOU – Eliminate Business Failure and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! It’s the Holy Grail to eliminate business failure.

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business starts to fulfill its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Yes, We Really Want You to Get Paid

Our first jaw-dropping tip is all about invoicing best practices. Kabbage says creating invoices means you need to be consistent and organized. This means itemizing and it means basics like dates and numbers and project names.

And don’t send an invoice late! You are only harming your own cash flow when you do so. Our favorite tip concerned following up.

There’s a reason why companies send friendly payment reminders just before a bill is due. They want to be at the top of your mind. And, of course, they want to be paid. You should do the same. After all, you want the same thing.

Following up also allows you to have a touch point to the customer. Maybe they need more time to pay. Or maybe they’re ready for an upsell. Don’t just sit in the dark, hoping they’ll pay you eventually.

And, you can always try accounts receivable financing if you need it.

#9. Put it on Video

The next awesome tip is about creating a video sales letter. Foundr notes you can’t just brain dump the first 30 seconds of whatever you think of. Rather, you need to be intentional when it comes to a video sales letter. Because a bad video or script is a lot harder for prospects to forget.

We highly recommend reading the entire article. So, we’ll just concentrate on one tip here.

It’s All in the Script

You are not writing Shakespeare here. It’s not meant to be dramatic. Rather, your script exists so you don’t forget any detail. And it also exists so you can have a good, well-crafted call to action in your video. The article recommends cribbing from sales copy, and we agree!

After all, your sales copy was written by your marketing people. And it must be working – so repeat the process. It’s a lot better than reinventing the wheel.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Eliminate business failure – and more!

#8. Grow, Little Business, Grow!

Our following life-changing tip concerns measuring and achieving business growth. Fundera lays it all out for us. There are a half a dozen growth strategies you can try. And it doesn’t matter what kind of a business you’re in.

The strategies are:

Increase demand through strategic partnerships.
Improve your profit by removing unprofitable products and services.
Boost revenue by improving your conversion rate.
Increase sales by creating a sales funnel.
Fortify your workforce with new recruiting tactics.
Shore up market share with a customer relationship management system.

Consider each of these in turn. They are all ways to get more cash or lose less money. It makes sense to look at them all systematically. We recommend you check out the article in its entirety. So, we’ll showcase one of these strategies.

Remove Unprofitable Products and Services

It can sometimes feel a bit counterintuitive, eh? But recognize that you may be unnecessarily attached to, say, the first type of widget you ever sold.

With your sales figures in hand, take a good, long look at your underperforming products and services. But also consider the costs of creating them. If you make $5 from a $1,000 product, but it takes you only a minute to get that product out on the shelf, then it costs $300 to make that product every hour. If you only make two of these products per quarter, and they both sell, they might be worth it. But also consider the costs of shelf space. Plus, there can be a cost of ‘shelf space’ even if your business is solely online. Maintaining one more selling or landing page isn’t free.

The corollary is also true. If your $1,000 product costs $900 to make, and you make $950 on the product, then it might also be a candidate for weeding.

They’re products or services, not a marriage. You can change them up if they stop working out for you.

#7. Crush It on Instagram

For our next sensational tip, we looked at Instagram marketing (very, very hot these days). Business Knowhow says that Instagram has over a billion active users each month. Yes, that’s billion, with a ‘B’.

Over a third of all US adults use it. So, shouldn’t your business be there, if it isn’t already?

Now, the tips are mainly the kinds which we see for social media of any flavor. That is, be sure to have a business profile, engage with your readers, and track the right metrics. So, we’d like to zero in on the one tip which is more specifically Instagram-centric.

Tell Me an Instagram Story

Stories are a kind of fast-moving, almost disposable content. They don’t last for very long. Still, they get decent engagement – a good 20% get a direct response from users.

The best tip we can tell you is not just to use Instagram stories. It’s also to not take your business quite so seriously when you’re creating them. Hence while, yes, you want them to be brand-correct and accurate, maybe take the sales talk down a notch. How?

Let’s say you’ve got a long-haul trucking company. Your story might be about your favorite stop in Texas. “Hey, Instagram, I’m in San Antonio! Love this town – be sure to check out the Alamo. And if you need anything delivered here, I’m your guy.”

And then, whoosh, it’s gone.

Short, sweet, and to the point.

#6. Sales + Marketing = Best Practices

This tip is so cool, and it works! Heinz Marketing tells us all about the handshake between marketing and sales. Their article outlines seven best practices. We’ll home in on just one of those here.

Practice Empathy and Assume the Best of Intentions

Have you ever worked at a company where there was perhaps a little too much competition between departments? At times, these departments can even turn hostile toward each other. After all, even unintentionally, there’s competition for resources.

Still, you’re all supposed to be on the same page.

When the sales department assumes marketing is hiding all the good prospects, there’s a problem. And when marketing assumes sales isn’t following their directions deliberately, then there’s also a problem.

What to do?

Assume the best of intentions. The first time, every time. This can also get you to contact the other department if everything isn’t running smoothly. Maybe there was a breakdown in communications? These things happen.

Get the problem fixed before it gets bigger. And the start is to assume good intentions and work from there.

#5. Everyone Wants to Eliminate Business Failure

Grab this mind-blowing tip while it’s hot!

Look at a new way to eliminate business failure right here.

Success Harbor says business failures tend to come down to five issues:

Misguided intentions
Poor management
Lack of funds
Poor location (obviously, if your business is purely online, this is less of an issue. But you still need to have your goods available in places like Amazon or eBay, and you need to be positioned well on Google)
Unclear plans

Today, we’ll focus on all of these, but from my own perspective. See, I’m a writer. Have I mentioned that before? Well, I am. Published and everything.

A True Story

I hang around with other independent writers all the time. I see people who want to get rich, or who think this will be the perfect job due to their anxiety. Or they feel they will become famous. Or they will be treated well by reviewers and commenters.

Folks overspend and underdeliver. Or they have little to nothing to put into their projects, and it shows. Another issue is when they do very little marketing, or don’t do it well. Or they’re just plain vague about not only what their work is about, but how they’re planning on taking it to the next level.

They also have no idea that they’re not just writing. They’re also starting a small business, like it or not.

In short, they suffer from every single issue in the article.

Sometimes, dear readers, there just plain aren’t enough facepalms.

Let’s Turn Things Around

Maybe we can’t completely eliminate business failure for these folks. But we can make them a lot more likely to succeed, in some capacity.

How?

Manage your expectations. Even overnight successes had to start somewhere. And they’re often nowhere near as overnight as you might have been led to believe.

Also, as they say, don’t quit your day job. A surprisingly small number of books have to be sold for you to have a New York Times bestselling novel. No, seriously. So, that means, while being a bestseller isn’t stratospheric, it also doesn’t make the writer a mint.

And, treat a business like, well, a business. This means budgets and planning. And if you’re up for neither, then you hire someone who is.

Oh, and speaking of locations…

#4. Be a Motivator, Even When Things are Tough

Check out this spectacular tip, all about motivating employees during stressful times. Talk about eliminating business failure right there! Entrepreneur notes that it’s impossible to get rid of all stress. Much the same as it’s impossible to truly eliminate business failure, of course. The basic idea is to lower both, yes?

Beyond being an empathetic manager and encouraging clear communication, we wanted to highlight one rather specific tip.

Encourage Vacations

Does that feel counterintuitive?

It shouldn’t.

Do you remember when you were a worker bee? You probably wanted your vacation time to come sooner. And you probably hoped it was longer than it truly was. Furthermore, you likely dreaded coming back to backlog.

Your employees have those exact same feelings and desires.

If you can’t afford to offer more than 2 weeks of vacation per year, then so be it. You can still make that a better time for your employees. You can be cheerful and encouraging when they want to take time off. And you can assign someone to help alleviate the backlog so they don’t come back to a huge tsunami of work and get stressed out all over again.

Besides, cross training is good for teams!

#3. Put Together Your Business’s Own Personal Think Tank

It’s not your imagination: this winning tip can help you build a high performance team. Logic 2020 tells us this isn’t exactly the same as the people you hire for a work group. A work group solves basic, quantifiable problems. Such as, you need to expand into New Mexico. Or maybe you need to raise production by 20% this year.

A high performance team, on the other hand, is for abstract, creative problems. They might still be tackling a problem like raising production. But instead, they would be approaching it from an angle like adding AI or buying new software. In contrast, the work group would be looking at hiring more workers or coaxing faster delivery times from suppliers.

Here’s our fave tip of the bunch.

Pay Attention to Recruitment and Hire Specialists, Not Generalists

This is a favorite tip because it has a personal angle to your intrepid blog writer.

Because I have been hired to work on problems which were existing for the first time. Case in point: one job was to create a legal vocabulary for a voice recognition product. The team already had medical vocabularies. But they had no idea how to start with legal.

Rather than being good at voice recognition, the truth is, I had never worked on it before. But I knew legal and I knew (still do!) writing. This meant thinking about use cases which I had personally experienced. Those included dictation with spelling and creating legal citations. A lawyer or police officer would have to add new names and street names just about every single day. Contrast this with a doctor who could add the names of diseases and treatments maybe once and then be done.

It’s this kind of lateral, off the wall thinking that you want in your high performance team. It’s one way to eliminate business failure.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Eliminate business failure – and more!

#2. Come on Board, New Employees!

Our second to last unbeatable tip can give you a new perspective on your onboarding process. Manta reveals all about what to do with that awesome, high performance team once you’ve hired them.

One way to help eliminate business failure is to treat your employees right. And you need to do so from the very start. This goes beyond education and training and providing regular feedback. Although we’re not knocking those.

Being in a remote work location, we wanted to focus on one aspect of the article.

Employee Social Connections

When I’m in Boston, you’re in Boise, and our coworker is in Biloxi, we aren’t going to go out for drinks after work. Maybe ever.

So, what can we do?

Work toward connections. Part of this is programmatic. That is, you spend time on virtual meetings, and maybe more of those than you would have if you were in the same office. Make it a regular habit to check in and check in regularly.

Another thing you can do is to keep teams from being isolated from each other. We at Credit Suite do this via collaboration using a tool called Slack. You may find other ways to do so.

And here’s a tip, straight from me to you: organize some sort of an employee gathering, once a year. You probably can’t invite everyone, but at least get the team leaders in. Give them the opportunity to get in some face time. Add in some teamwork – and that can be bowling or a trivia competition or whatever. It doesn’t all have to be about work, 24/7.

Your employees don’t have to be close pals and love each other. But they should be at least collegial to each other.

#1. Save Your Startup $

We saved the best for last. One way to eliminate business failure is, of course, to save money. Here’s how.

For our favorite remarkable tip, we focused on trimming startup operating expenses. Young Upstarts says there are a few areas where you can cut expenses which you may not have thought of.

One is to negotiate with your suppliers. We agree with this and also see it as a prelude to getting vendor credit with them. Perhaps you could get a trade reference if your supplier likes your business that much (and you have a good payment record with them).

Another option is outsourcing. Could you work with freelancers, or even people overseas? The beauty of this approach is, you can try people out with less risk than a full-blown hiring process. Like them? Then hire them full-time when you can. Don’t like them? Then cut your ties.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Eliminate business failure – and more!

The post Eliminate Business Failure and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Support Work Place Mental Health and More –10 Brilliant Business Tips of the Week

Are you supporting work place mental health at your business? We show you how to make your workplace friendlier for mental health. Plus, nine more awesome tips to close the deals while treating your employees right.

The Hottest and Most Brilliant Business Tips for YOU – Support Work Place Mental Health and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Starting better supporting work place mental health for your employees and more.

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Be Real!

Our first jaw-dropping tip is all about building an authentic Instagram audience. Entrepreneur says your aim should be to create a community, and not just a bunch of followers. But the tip we loved was the first one – and it leads directly into the one about a community.

Follow Hashtags to Instagram Glory

Now, the truth is, you can do this on Twitter and Facebook as well. Although, note that on Facebook there’s less of a culture of using hashtags on posts, replies, notes, etc. People use hashtags to cull the tsunami of information they get every day on social media. It’s easier to read enough content to fill, say, an hour, versus 24 hours. Heck, it’s not possible to keep up with everything anyway.

This takes advantage of a truth for everyone. We all curate our social media feeds, or we let algorithms do that work for us. Because none of see everything. It’s physically impossible.

This means your ideal audience is doing so as well. The posts they click on and react to are fueling the algorithm. They’re essentially telling the algorithm what interests them. So, let’s say you have a dry cleaning establishment. People might not be taking about it too much on Instagram. But for those who are, they’re probably using hashtags like #drycleaning and #drycleaner. They may even be using hashtags like #laundry and #delicatefabric or #lookinggood.

As you find these people, engage with them. This means commenting on photos and maybe sending a personal message. But be mindful of the fact that not everyone likes personal messages. And, you probably shouldn’t lead with one. ‘Cause that’s just creepy.

#9. Soften Your Sales for Success

The next awesome tip is about how to use soft selling in your sales efforts. Mail Shake notes that soft selling doesn’t mean passive selling. You are still trying to sell, after all.

Personalization

We have been beating this drum for quite a while, and so have many of the articles we’ve been reading lately. Because of technology, personalization is possible on a grander scale than ever before.

As a result, we loved their comparison between hard and soft selling. For hard sales, you get the prospect’s contact information. But there’s no specifics on that. Whereas for soft sales, it comes from personal contact, such as networking, social media engagement, or inbound marketing.

We are all on the lookout for scams. What sounds more like a scam to you? Is it someone calling you out of the blue with a sales offer, or someone you know, at least a little, making that same offer?

In the next tip, we’ll cover building trust.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Support work place mental health and treat your employees and customers right – plus nine other great tips this week.

#8. Build Trust Brick by Brick in Current Relationships

Our following life-changing tip concerns building trust in extant relationships. LinkedIn lays it all out for us. Of course, we are talking about this in the context of sales. But this could work for your not-so-commercial relationships, too.

Don’t believe us? Then try this tip on for size.

Treat Your Customers as if They Were Prospects

Essentially, as in life, don’t take people for granted!

Kind of a good idea no matter what, eh?

Checking in on existing customers is a great way to build trust and to set the stage for, perhaps, renewals or even upsells. And, let’s face it, you’ve spent a ton of time courting a prospect and converting them to a customer. Abandoning them once the check is cashed is the very antithesis of that.

And how should your customers feel if the only times you contact them are when it comes to getting your hands on some more of their cold, hard cash?

How would you feel?

#7. Perfect That Elevator Pitch for Investors

For our next sensational tip, we looked at avoiding errors in your first meeting with investors. Startup Professionals says that there are eight errors which you should be doing your best to avoid.

Actually, this is good advice for any sort of an elevator pitch, such as when you’re bucking for a new job. We encourage you to read the article and see for yourself. Hence, we’ll concentrate on one tip.

Stop. Talking. So. Fast.

Did you know that the attention span for elevator pitches is just 30 – 60 seconds? And that means about 150 – 250 words.

Any more than that, and you’re just overloading your potential investor. This means two things are in order. One, practice, practice, practice so you don’t lose words to um, uh, and er. And two, consult a thesaurus and find better, more descriptive words if you need them. This doesn’t mean $100 words. Rather, it means being succinct, so long as you can be understood.

That means instead of saying “our product is between blue and green”, you say, “our product is teal”. It’s not just faster and more succinct. It’s also more confident-sounding.

https://creditsuite.wistia.com/medias/94z8msbn94

#6. Empower Your Employees with Productivity Software

This tip is so cool, and it works! The SBA tells us all about productivity software to empower your employees. That’s a great way to support work place mental health, eh?

Our favorite tip had to do with showing big goals to your entire team. We loved that because it gathers all of the trees into a forest. That means it’s time for a true story.

Your Work Matters

Way back when – as in, the 90s – your intrepid blog writer worked as a data analyst for the Legal Department of a large insurance company. This company routinely spent millions of dollars every year on outside counsel. Their list of law firms topped 3,000 firms.

And so, I was asked to do two things – figure out if a firm is being paid fairly and determine if we can let a firm go and get another to pick up the slack.

This meant gathering a ton of supporting information from local offices. It also meant putting together a system for deciding ‘fairness’. Now, this is before much of the internet (we didn’t have access, anyway) existed, so there was no looking up salaries online.

With no information on the big picture, I never learned just how much money the company saved because they ended up with a workable system to decide how much to pay their outside counsel. With no information on the overarching reason for my task, I felt purposeless.

And, you guessed it, I finished the project and left shortly thereafter.

Employees want to have a sense of purpose. Showing them what their work is leading to can do that.

#5. Take the Time to Support Work Place Mental Health at Your Business

Grab this mind-blowing tip while it’s hot!

Support work place mental health – it’s the right thing to do.

Entrepreneurs’ Organization says work place mental health is not a subject everyone is comfortable with. But they should be.

Now, keep in mind that the article does not suggest that managers or entrepreneurs need to become therapists. In fact, one of their tips is to bring in a work place mental health counselor. This can be someone accessed remotely.

But here’s the tip we really liked and think should be explored in some depth.

Give Your Managers Training

This is not necessarily to be able to tell if someone has a mental health issue. It’s more to train your management to be more sensitive to the employees who report to them. This means praising people publicly when they do well. And it also means kindly addressing problems early, and in private.

If your employees feel comfortable talking to you about their work performance, then they just might feel comfortable talking to you about their work place mental health. And if you are a sensitive manager who pays attention to your employees, then you may notice when they are feeling off.

Depression Isn’t Just Feeling Down

We would be remiss if we didn’t touch upon this. And it wasn’t covered in the article, but it’s still vital. There are a number of memes flying around which claim that depression in particular is just an instance of temporary sadness or even inattention. As if counting your blessings could cure a serotonin imbalance!

So, keep in mind that an employee suffering from depression might not, to you, look ill. They may be holding it together as well as they can during business hours. But then at home, it all comes out.

And, the corollary to this is also true. An employee who’s down – particularly if there’s a readily identifiable cause – isn’t necessarily a person with mental health issues. That doesn’t mean you can’t offer counseling services, of course. Divorce, death, miscarriage, estrangement from family – these can all make people feel bad, of course.

Supporting workplace mental health means accounting for that, too.

In short, be kind, for everyone you know is fighting a battle you know nothing about.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Support work place mental health and treat your employees and customers right – plus nine other great tips this week.

#4. Hello, My Name is Email

Check out this spectacular tip, all about how to successfully introduce yourself over email. HubSpot notes that there’s an actual formula to writing an email to someone you don’t know – at all.

This is an excellent article, and we strongly encourage you to read it through to the end. It truly is that good.

So, instead we’re going to concentrate on one of their steps.

Make Your First Line About Them

How many times have you received an unsolicited email that started with – my name is ___? Or it started with – I’m writing to you because ___. You may have sent emails like that. Your intrepid blog writer sure has (oops, sorry).

But it’s an email. The sender’s name is already on there. And it isn’t, then the sender can add their name in their signature line, and they should.

Rather, try opening with a line like – I see that you won the __ prize recently. Or, I just saw your post about __ on ___. Here’s another: I’ve never learned so much from one piece of content.

Then, segue into why you’re writing – and it should be related to your opener. By definition, that means it needs to be related to the recipient. Here’s an idea:

I’ve never learned so much from one piece of content. To that end, I would love to get your quote for a similar article I’m writing.

By the way, this approach could work for anything from sending a resume to contacting someone’s dating profile…

#3. Where Do You Want to Go Today?

It’s not your imagination: this winning tip can help you create a vision board. Score tells us that vision boards are a way to see where you want your life to go. And that can be for either your personal or professional life.

This article concentrates more on vision boards for a personal life. But there’s no reason why it can’t be adapted for professional use.

Consider the Future

For a personal vision board, it might be representations of a place you’d like to live or visit. Or it may be images of fitness or other goals. For professional goals, it could be visuals of success – for you or the business.

What does this spell, in terms of images? It could be a corner office or a picture of a second location. Or it could be an image of a lot of employees.

So, Where Do You Want Your Business to Go?

What are your business’s goals? If you own a trucking company, maybe you want to be the premier provider in Utah. Or maybe you want to hire more drivers or get more trucks. It could be that you have a company you’d like to snag as a client.

Having a visual representation of success can be inspiring to a lot of people. Why not decorate your workplace with a vision board? Talk about supporting workplace mental health, too. Because when you take others’ ideas into consideration, then they can feel a lot less isolated. That might make a difference for someone.

#2. Are You Meeting 401(k) Standards in Your Business?

Our second to last unbeatable tip can give you a new perspective on making sure you meet 401(k) standards in your business. Effortless HR reveals all about this essential part of benefits handling.

Our fave tip was about having what is essentially a form of insurance. It’s actually an ERISA fidelity bond. The bond has to be equal to the lesser of $500,000 or 10% of the total investment accounts that you hold. This insurance bond protects your business if errors are found in your management of the 401(k) plan.

Did you know you needed that in order to offer a 401(k) to your employees?

#1. Master the Clock

We saved the best for last. For our favorite remarkable tip, we focused on improving time management. Under 30 CEO says better managing your time means you’re that much more likely to achieve your goals.

We’ve seen some of these tips before, to spend your leisure time on leisure, and to stop multitasking. Another tip we’ve already seen is to leverage your commute for minor work tasks (which is technically multitasking).

And while this tip is also something we’ve seen before; we’d like to showcase it anyway because we think everyone should do.

Banish Distractions

Quartz says the average smartphone user gets 63.5 notifications per day. We think this figure is grossly understated.

Of course, this isn’t the only source of distractions out there. But it’s one over which we all have some control. Do you honestly need to know every time someone has commented on a topic you answered in a forum? Or can you wait for a daily digest? Maybe you can skip the notification 100% and just visit that forum whenever you feel like it.

Yes, we all want to know when our appointments are. And we need to know if family are ill or otherwise need us. But do we really need to immediately know how many people liked a tweet?

Go into your apps and any sites you visit, and fiddle with the notification settings. See what works for you. You’ll probably find you don’t need to know everything, all the time, ASAP.

Take back your life.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Support work place mental health and treat your employees and customers right – plus nine other great tips this week.

The post Support Work Place Mental Health and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Great Generation Z Marketing and More –10 Brilliant Business Tips of the Week

Looking for Generation Z marketing tips? We’ve got those and more this week for our ten brilliant business tips of the week. Find out how to reach the generation after the millennials.

The Hottest and Most Brilliant Business Tips for YOU – Grab Some Great Generation Z Marketing Tips and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Take your Generation Z marketing to the next level – and more!

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Better Bonuses? Yes, Please!

Our first jaw-dropping tip is all about building an effective bonus plan. Because who doesn’t love bonuses? Great Game says bonuses need to have a connection to the goals of the business. And the time for being secretive and mysterious about them is over.

Here’s our fave tip.

Rally Everyone Around a Common Goal

So, how many times have you worked for (or heard of) a company where the only bonuses went out to people who made sales? Or who could prove their contributions cost less than what they brought in?

Good golly, that’s unfair. But why?

Because there are plenty of disciplines which are fully important to business operations. But they are cost rather than profit centers. After all, where can human resources show a profit? What about loss prevention?

And the clerical staff or the front-line factory workers? Fuggeddabout it. They will never see a bonus under these circumstances. By definition, they can’t.

So, where’s the incentive for them?

Communications Are Key

Now, this is true under most circumstances, anyway. But if a person who did really well for the company can’t get a little public recognition, then who can? Or should?

And in particular, if your employees need to meet some sort of quota or goal, let them know how they’re doing. How close are they? And how much further do they have to go? Is it possible for them to meet their goal, or not? Knowing they’re close might help some workers work just that much harder to meet their goal. And if you keep them informed early and often, some might not get discouraged if they are a little behind.

So, don’t just leave the feedback to the last minute.

#9. Grab Your Advantage and Become a Market Leader

The next awesome tip is about lower risk innovation which can help you become a market leader. Entrepreneurs’ Organization notes you should get started with ‘jobs to do’. That is, understand what your product actually does for your customers.

This gets into a bigger theme we’ve noticed for a while.

Let Your Customers Take the Reins

The biggest thing we have learned while writing these marketing posts is to listen to your customers.

Listen to your customers.

Let’s repeat that.

Listen to your customers. They know what they want. And it may not be what you think they should want.

It’s time for a true story. And it’s a new one. As in, this just happened this morning.

Please Don’t Treat Me Like Everyone Else

So, I am not in Generation Z. Heck, there are plenty of places which say I’m not even Gen X, although I tend to act and consume like that cohort. For the record, I’m ‘officially’ a late boomer. Birth date in 1962, yo’.

But I digress. I am on Twitter, and I tend to follow fellow writers. This morning, a profile I recently filed sent me a generic DM with their links and all. At least they had the foresight to call me by name. But it was my full name on Twitter.

Anyone who thinks their program scraped my name from the appropriate Twitter field, give yourself a cookie.

That was the sole attempt at personalization.

So, I sent them a return PM. And I told them in no uncertain terms that their DM was tone-deaf, generic, and clearly mass-produced. I also told them that if they didn’t have the time to get more personal with their intended audience, then they either need an assistant or they’re trying to be all things to all people.

And, let’s face it. I am most likely not in their target audience. The writing community reads, yes. But our Holy Grail is to find readers.

The person who DM’d me was savvy and gracious enough to thank me for my thoughts. And so, in return, I apologized for being harsh.

Smart Move on the Part of the Marketer

The kicker is that the writer, in this case, absolutely salvaged the situation. Will this person change their ways? Maybe. I have no idea. But they were wise enough to acknowledge my opinion and, dare I say, treat me like an individual.

By listening to your audience, your customers and your prospects, you are treating them like people and not a monolith. And that’s not just good for marketing to the post-millennial generation.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Start Generation Z marketing today, and more!

#8. Up with Productivity; Down with Stress!

Our following life-changing tip concerns lowering your stress levels. Score lays it all out for us. And be sure to check tip #7, which is also about combatting stress.

But first, let’s tackle productivity. After all, it can be extremely stressful when you don’t seem to be able to get everything done on time. And beyond that, if you’re constantly getting everything done after hours, that will take a lot out of you physically. Not to mention, it could interfere with parenting or even threaten your marriage.

There were some great tips here, but we’ll just focus on one.

Om Shanti – Meditate Your Way to Less Stress

You don’t need to climb a mountain and meet a yogi. Rather, you can just download a meditation app onto your phone or computer. The main point of meditation is to train your mind to essentially go to a ‘happy place’, even if everything else around you is going to hell in a handbasket.

This doesn’t mean you ignore your problems. It’s more that you are able to approach them more dispassionately. That can make it easier to solve them.

Consider this. It’s a lot like listening to your friend’s problems with their love life, and you have the solution on the spot. But when it comes to your own issues, you’re stumped. Well, sure, because you’re too close to those problems.

Stepping back could be the key to seeing solutions all the more clearly – and faster. What better way to increase productivity than to lessen the amount of time you spend fixing stuff?

#7. Banish Your Financial Stress in 2020

For our next sensational tip, we looked at financial stress in your business, and how to minimize if not outright omit it. Small Biz Club says that over half of all entrepreneurs say debt is a problem.

But you may be asking, don’t you advocate carrying debt here at Credit Suite?

Not exactly.

In reality, we advocate building and leveraging credit. But we also feel you should never bite off more credit you can ‘chew’. Being incapable of paying your business debts is hardly the definition of success.

While this article is mainly about personal finances, we suggest checking it out anyway. Many issues with personal financial stressors are similar to business finance stressors.

In particular, if there’s more than one owner of your company, be open and honest with each other about money. Your business’s survival will depend on your open communications in this area, so don’t clam up about business cash.

#6. Soothe Those Ruffled Feathers

This tip is so helpful, and it works! Inc tells us all about dealing with difficult customers.

Talk about your stressors!

We highly recommend reading the entire article, as it offers a good framework for this inevitable issue. Hence, let’s talk about one tip which really stands you in good stead with difficult customers. Heck, it should help you in your relationships.

Seriously.

Own Up, Apologize, Address, and Resolve

These are actually two separate tips, but we feel they’re related closely enough to talk about them together.

For any issue in life, you can cover it up and deny it. Or you can own up to it. So, if you did it – whatever it is – say you did. Of course, we all have egos. And we don’t necessarily enjoy or want to confess to our mistakes. But they are going to come out, sooner or later.

Admit to them and you’ll be able to control at least a small part of the narrative.

And then apologize.

“I took the last cookie. I’m sorry.”

Then address the issue. It’s not just an admission of guilt that’s necessary. You should also be working to prevent a recurrence.

“I took the last cookie. I’m sorry. I’ll make sure we keep cookies permanently on our shopping list, so we don’t run low again.”

Finally, resolve the issue, as soon as you can.

“I took the last cookie. I’m sorry. I’ll make sure we keep cookies permanently on our shopping list, so we don’t run low again. This afternoon, I’ll go to the store and get more.”

There, now, that wasn’t so bad, now.

#5. Learn All About Generation Z Marketing

Grab this mind-blowing tip while it’s hot!

Go beyond the millennial generation and get into Generation Z marketing!

Manta says this generation is going to become 40% of all consumers by year 2020.

Wait a second – that’s this year.

Now, you may be saying to yourself – Generation Snowflake is still a bunch of kids. They aren’t interested in my widgets. Not so fast. Per Wikipedia, the post-millennial generation was born between the mid- to late-90s to, well, they’re not sure when. 2010 seems to come up a lot as the endpoint. But so do 2012 and 2014.

And no, we don’t know what the post-Generation Z cohort is going to be called, either.

That means the eldest among them are turning 25 this year. So, these are people who can drive, vote, drink, join the armed forces, and marry. They’re already done with their bachelor’s degrees (if they have them). They may even be past a master’s degree by now. And they may be parents by now – more than once.

For Generation Z Marketing, Find Out What They’re All About

Generation Z was born into the internet – and it was already a place where a lot of non-technical people were hanging out. Their celebrity heroes are folks like Pewdie Pie, Kylie Jenner, and Millie Bobby Brown.

How Do You Get Started with Generation Z Marketing?

Start with shareworthy content. That’s easier said than done, though.

Catchy information with a high level of expertise is a great place to start.

Another tip we really liked was to share your content in bits. For one thing, this cohort has an average attention span of – gulp – 8 seconds. Perfect for Twitter, eh?

So, instead of sharing the entire article (like this one), a better tactic for Generation Z marketing is to just refer to tip #5 in one tweet. And then tip #10 in another tweet. Then, feature tip #3 in an Instagram post. You get the idea.

Oh, and share user-generated content. And if you can convert your content to video, do so.

Is this perfect for Generation Z marketing? Maybe not. But it’s a dang fine start.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Start Generation Z marketing today, and more!

#4. Up Your Business Growth with Terrific Online Listings

Check out this spectacular tip, all about leveraging your online listings to help your business grows. Succeed as Your Own Boss notes that how you list products and services online can make a difference when it comes to sales.

And, we might add, when it comes to search.

As is often the case, we highly recommend reading this article in its entirety. But one tip really stood out to us.

Tell Your Product’s (or Service’s) Backstory

What does that mean?

In fiction, it’s the history of your character, before the book or series started. In fiction writing and presentation on TV and film, the backstory is generally better told in pieces. Otherwise, it rightfully feels like an information dump.

But in your online sales listings, you kind of have to. So, our suggestion is to do this, but also to edit the heck out of it. Consider your Generation Z customers and, really, all of us. After all, everyone is busy, and we are all bombarded with information all day long.

Hence, you probably shouldn’t be writing about how your widgets are locally sourced, unless you can spread that story out across several pages. Maybe the first bit of the production process can be a part of the online listing for one product, and then the second step can end up on the online listing for another.

Experiment!

#3. You Can Lead a Prospect to Your Business…

It’s not your imagination: this winning tip can help you with lead generation. United Capital Source tells us that generating low-quality leads is a surefire way to basically just waste money and time. And, probably, the goodwill and energy of your sales staff.

Hence the article is devoted to various forms of lead generation. We recommend reading it in its entirety as one or the other of their strategies may work for you. Hence, we’re only going to zero in on one of their tactics.

Swap Leads with a Partner

This makes so much sense, and we are kind of surprised we haven’t seen anything like this before!

That is, get to know noncompeting businesses which serve the same demographic niche(s) you do. Their leads could work as your leads, and vice versa.

So, let’s say you have a nail salon, but you don’t do hair. There’s nothing wrong – and a lot right – with talking with nearby hair salon owners and seeing if you can do a lead trade. It will probably be beneficial to both of you.

And you’re not left out if you offer services! If you have a long-haul trucking company, there may be freight companies with a similar lead profile. After all, if a business knows it needs shipping of some form, it may start with air or rail. But then they would quickly realize that there also has to be good, reliable, and fast ground transportation to complement those methods.

So, look for the jam to your peanut butter. And you might just create a partnership in other areas, like sponsoring a local Little League team or running a conference together or – whatever!

#2. Go and Get More Done

Our second to last unbeatable tip can give you a new perspective on multitasking while on the go. Addicted to Success reveals all about stretching the hour, almost like some people stretch a dollar.

Now, multitasking gets a bad rap at times, because it’s sometimes a not so efficient way to get things done. So, we’d like to concentrate on one tip which just might help save the planet.

Rethink Your Commute

Unfortunately, not every area allows for this. But for those that do, why not use public transportation to get to the office? Yes, the bus is probably not as fast as your car – and you’re beholden to their schedule.

But if you can make it work, having someone else do the driving means your time can be spent on something else. And, it just may be less stressful. Commuting time will never come back to you, so you may as well make the most of it.

Plus, we think there are a few things you can do which the article didn’t go into.

First, could you carpool? Maybe just one day per week to start. Save gas and spend time with someone, maybe someone on your team. You can meet, after a fashion. Or just spend time together quietly sitting or even having some fun. Getting to know your colleagues better is probably not a bad thing.

And another idea is, if it’s safe and feasible, how about bicycling to work? We all know that more aerobic exercise is good for us. You may even live longer. Bring a change of clothes – don’t wear your good clothes to bike. No good bike paths or bus routes by you? Then talk to your local government.

Because you may not be the only person who wants to change their commute.

#1. Hire the Right People, the First Time – and Keep Them

We saved the best for last. For our favorite remarkable tip, we focused on developing and keeping top talent. HBR says keeping top talent is an ongoing process. You don’t just offer (for example) a company gym. You give your best people a chance to better develop themselves.

This kind of individual treatment is what we’ve been advocating for customers and prospects, too.

Treat people like they were the only person in the world. What a concept.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Start Generation Z marketing today, and more!

The post Great Generation Z Marketing and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Start Smarter Hiring Practices in 2020 and More –10 Brilliant Business Tips of the Week

It’s 2020, time for smarter hiring practices. Hiring is costly, but bad hiring can be devastating to a business. Learn how to perfect this essential business skill. Plus, nine other ways to take your small business to the next level this year.

The Hottest and Most Brilliant Business Tips for YOU – Bring Smarter Hiring Practices to Your Business and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! Start with smarter hiring practices and more and watch your business grow and thrive.

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. How to Excel in Your Business

Our first jaw-dropping tip is all about working with our old friend, Excel. HubSpot says this old workhorse program is on many if not most resumes. That is, for people looking for office jobs. There are any number of traditional uses for Excel. The article provides instructions for how to create a business model. That’s worth the price of admission all by itself.

So, instead, we want to concentrate on one specific use in the article.

Time Tracking

There are any number of time tracking apps and software out there. But before you go and plunk down serious money for one or learn a new system (even if it’s free), our old friend Excel can also do the job.

All you really need is a spreadsheet with the following:

Dates Covered	1/17/2020	to	1/23/2020
Date	Time In	Lunch Start	Lunch End	Time Out	Hours Worked
1/17/2020	8:45:00 AM	1:00:00 PM	1:30 PM	5:00 PM	7:45
1/18/2020	9:00 AM	12:00 PM	1:00 PM	5:30 PM	7:30
1/19/2020	8:15 AM	12:15 PM	1:00 PM	6:00 PM	9:00
1/20/2020	8:30 AM	11:30 AM	12:00 PM	5:30 PM	8:30
1/21/2020	9:00 AM	11:45 AM	12:30 PM	5:00 PM	7:15
1/22/2020	9:00 AM	12:00 PM	12:45 PM	4:15 PM	6:30
1/23/2020	9:15 AM	12:30 PM	12:45 PM	5:45 PM	8:15
		Total Hours Worked			54:45:00

Formulas

Here’s how the formulas work. Let’s start with cell A1 (that’s where you type Dates Covered). In cell A3, put the first date of the time period you’re covering. Obviously, if your time period is longer or shorter, add cells accordingly. In our example, you put the last date of the time period in cell A9.

For cell B1, type =A3. This gets you the first date of the time period. In cell A4, type to. And in cell A5, type =A9 (if you’re adding or subtracting dates, then you want the cell including the last date after the equals sign).

Format cells B3 through E9 under Custom. Add h:mm AM/PM as the format. For cells F3 through F9, format under Time, 13:30. In cell F10, format it under Time, 37:30:55.

The F3 formula is: =(C3-B3)+(E3-D3). Place your cursor in the right lower corner of cell F3 until you see a black cross. Pull down until cell F9 and you’ll get the right formula for all of the cells where you need it.

The F10 formula is: =SUM(F3:F9). Everything else is just formatting and depends on how pretty you want the spreadsheet to be.

To calculate salary, add a column where you convert the hours to regular format (it’s probably easiest to do this manually). Hence, 8:30 should be written as 8.5. Add one more column and type in =(cell name*salary), where cell name is the designation of the cell with the converted format and salary of course is what you pay on an hourly basis.

Excel Rocks, and It Works

When your company gets larger, Excel might no longer be a feasible way to handle your time tracking. But until it is, this hardworking program can be your best friend.

#9. Get in the Ring with Business Heavyweight, Amazon

The next awesome tip is about competing with the 700-pound gorilla in the room: Amazon. Small Business Bonfire notes smaller enterprises can successfully compete. They are often nimbler and can be quicker to react to new information or business conditions. Those are huge advantages. Here are a few more.

Personalized Service

There are only a few areas where Amazon can truly offer a personalized sales experience. For example, when installation is offered. And even then, installation isn’t offered everywhere. It’s a lot more likely to be available if you live in a major urban center (like I do).

So, you, as a small business owner, have got something that Amazon doesn’t.

In your shop, you can greet customers by name if you know them. And you can use data to give them personalized recommendations. While Amazon tries to do so with offering related products, they don’t always hit their marks.

You’re smarter than Amazon’s suggestion database.

I guarantee it.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Make smarter hiring practices a part of your business’s DNA in 2020, and more.

#8. Improve Your Website Rankings

Our following life-changing tip concerns upping your website rankings in search. Success Harbor lays it all out for us.

Now, we’ve blogged about a lot of their suggestions already. Here, they’re in a convenient format. But I will caution you: some of the information is out of date. For example, they suggest getting backlinks from StumbleUpon. Well, they shut their doors in June of 2018.

So, take their suggestions with a grain of salt.

We suggest, of course, to create as good a website as you can. That means speed, links that work, user security, and relevance. Because what helps you succeed in search will also help you succeed in business.

#7. Google, Let Me Talk to You About Search

For our next sensational tip, we looked at improving and optimizing your website for voice search. Doers Empire says that voice search is getting big – which is exactly what our SEO people are telling us. Current reports say a good 3.5 billion voice searches go on every day. Yeah, that’s billion with a B.

We recommend reading the entire article as there are details which you shouldn’t miss. So, instead, we’ll concentrate on one area only.

Long-Tail Keywords Rule

You may have heard the term before (at least, I hope you have). If you haven’t, no sweat. Here’s what they are.

Let’s say you go shopping for a birthday present for the six-year-old daughter of a friend. And you know this little girl loves animals. The more exotic, the better.

Instead of searching for just gifts, your search might look something like this.

Show me zebra-striped barrettes for a little girl. The seller must offer free shipping.

You’ll get a lot fewer results this way. But the chances of them being on point are extremely high.

By being specific in your prose on blogs and product and landing pages, you’ll get prospects who are a lot closer to buying. They know what they want. And once search serves them with choices, they’ll decide.

You may pick the first return you get. Or the one with the best prices, or a seller you know and trust. Maybe you’ll select a local retailer or made in the USA or even a seller where you have an account and can get loyalty points.

To make your search even faster, you might even specify those particulars from the start. If you only get one search result, then so what? If it’s precisely what you want and need, you have no need for a second search result.

Specify. You’ll never regret it.

#6. Save Bucks on Search

This tip is so cost-effective, and it works! Word Stream tells us all about improving your pay per click (PPC) budget. Paid search can be a godsend. It can get your product or service in front of so many more people! So, don’t spend an arm and a leg on it.

A lot of this article is about budgeting and forecasting, so please check it out for the details.

Our biggest takeaway from it was to keep in mind that results in search aren’t immediate. So, be patient! And recognize that any budgeting will need to take multiple month payments into consideration.

You won’t be an overnight success. But with smart paid search planning, your not-so fast success won’t come at the expense of too much of your company’s budget.

#5. Smarter Hiring Practices Can Be Yours

Grab this mind-blowing tip while it’s hot!

It’s 2020, time to bring smarter hiring practices to your business.

Small Business Bonfire says there are some understandable legal pitfalls when it comes to hiring and firing.

The article provides valuable advice for both hiring and firing. It really should be read in its entirety – we highly recommend it. This includes doing a business background check, of course.

But first, here are some personal stories/observations on both.

Hiring – a Personal Story

Of course, your intrepid blog writer has been hired in places. And I have also done hiring in some places.

My first tip is to make candidates feel comfortable. Remember, you were in the exact same situation before. Being kind costs your company nothing (whereas the hiring process for just one new employee can run about $4,000). And being kind can help more introverted candidates shine.

Not all of your employees have to be live wires, unless you’re hiring for the Sales Department. Hiring some of the quieter people out there can help better balance your workforce. Going out of your way to make them comfortable can help some people who otherwise may not interview well most of the time. More perspectives are good for any business.

Firing – a Personal Story

Yeah, I have been through this as well. And I have had to fire people. It’s never easy. It shouldn’t be.

My suggestion is to, assuming the person wasn’t actively stealing from the company or harassing your other employees, make it easy for them to collect unemployment. There are states where there are a lot of restrictions on who can collect. You may be disappointed in a hire who didn’t work out and didn’t really do much. But keep your personal feelings out of it if you can.

You may be less than thrilled with your ex-employee. But your okay could be all that’s standing between them getting an unemployment check and being able to feed their family – or not. You’re angry at them, maybe. But you’re probably not angry at their spouse or significant other. And for God’s sake, you’re not angry at their children. Right?

So, don’t begrudge them the ability to collect on insurance that you and they have paid into. You won’t get that money back by being nasty.

Do this, and you’ll be able to sleep at night.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Make smarter hiring practices a part of your business’s DNA in 2020, and more.

#4. Use Your Smarter Hiring Practices and Put Together a High-Performing Team Through Leadership

Check out this spectacular tip, all about building higher-performing teams through leadership. Talk about your smarter hiring practices! Proof Hub notes that their first suggestion is to do just that – to engage in smarter hiring practices and bring in people who you feel can excel. And, they need to be people who you feel will work well together.

We wanted to focus on one particular tip.

Address the Team, Not Individuals

We found this to be a fascinating idea. Now, of course teams are composed of individuals. Their roles and responsibilities must be clearly defined. Underperformers should be shored up and helped, so they can succeed.

But this particular tip is about when things go a little, shall we say, ca-ca.

When one person is continually blamed for problems, it doesn’t just hurt them. It doesn’t just make their work life miserable. It can also make others’ work lives miserable. If you have put together a good team who like to work together, then blaming X for really anything is going to be felt by the entire team.

We would like to add not just addressing the entire team when things go haywire. We also strongly suggest any personal issues for one employee in particular be handled in private.

Because dressing down an employee in front of others, no matter how well-deserved, makes people uncomfortable.

Do the right thing and wait for a time when you’re not in front of the rest of the team. HR may need to be involved, of course. It can’t always be one on one. Just, eliminate the audience.

Treat that employee like you would want to be treated.

#3. Huddle Up and Get Your Business Going

It’s not your imagination: this winning tip can help you more effectively handle your short huddle-style meetings. Great Game tells us a company huddle should be handled more or less like an actual sports huddle.

That is, check your current game conditions. What works, and what doesn’t?

Check the score. That is, what are your numbers?

And plan the next play. As in, what are your upcoming plans?

But our fave tip was to get all fired up. Being psyched about who you are, and what you do, is a great way to lead your business into future success. Dare we say? It helps make your smarter hiring practices really pay off.

#2. Polish the Shine on a Dull Industry

Our second to last unbeatable tip can give you a new perspective on creating compelling content, even when your company and your industry aren’t exactly excitement fests. Noobpreneur reveals all about garnering attention even when you’re industry is kind of, for lack of a better word, dull.

Sorry.

So, how do you do it? We really liked the examples and ideas this article had, so we recommend reading it in its entirety. Hence, we’ll zero in on just one of their ideas.

Focus Your Blog Topics

We firmly believe in this! Consider these Friday posts. While they aren’t about business credit, per se, they are about running a small business. Marketing is a huge part of business, and it can lead directly to success. Furthermore, the better you can market yourself and your business, the better you’ll handle important business moments such as meeting with investors or talking to a lender about a loan.

Going utterly off-topic is a poor idea pretty much 100% of the time. Why?

Because your readers aren’t coming to your blog for your movie reviews if your company is all about baking cookies. With no connection to your main topic, your readers will see the off-topic post for what it is – a waste of their time.

Ouch.

There’s nothing wrong with branching out a bit. But you need a connection to the main topic at hand. Without that connection, you just look like you’re trying to be all things to all people. And that never works out.

#1. Become an Investor Magnet

We saved the best for last. For our favorite remarkable tip, we focused on attracting investor attention with your personal attributes. Startup Professionals says a personal connection between you and angel investors and venture capitalists can be the difference between success and failure.

They cited a few examples of how you can become catnip to investors. Here are a few that we especially loved.

Integrity, Humility, and Stability

Yeah, we know. There are a lot of wacko geniuses out there. But stability goes a lot further with investors. You could be brilliant. But if the investors think there’s a chance you’ll crash and burn, they’ll lose interest. And if they think you’ll skip town with their funds, then they’ll be happy to have the law on you.

Effective Communication

You don’t have to be a salesperson. The two suggestions in the article were to personalize communications and to listen as well speak. And let’s face it, that’s good life advice anyway.

Already Set and Achieved Fundamental Milestones

Many investors want to see you’re already on you’re way. This doesn’t necessarily mean you have to already be profitable. It’s more that you have set goals and have met some of them. This doesn’t just show you’re operating well. It also shows that you’re capable of making SMART goals and follow through.

Expert in Your Chosen Field

This, we felt, is key. This doesn’t just show that you know your stuff. It also means that you keep up with your industry. And it means that you are willing and able to continue your education. You don’t rest on your laurels. You read, you network with people in your field, and even return to school if necessary. And you care about being right.

Pro tip: it’s not just investors who love that.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Make smarter hiring practices a part of your business’s DNA in 2020, and more.

The post Start Smarter Hiring Practices in 2020 and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.

Improve Your Business and Avoid Workplace Drama and More –10 Brilliant Business Tips of the Week

Office interpersonal relationships got you down? Watching your employees snipe at each other? Is the gossip train speeding through your company? Then it’s time to avoid workplace drama. Plus, nine other excellent tips to get you going in this new year.

The Hottest and Most Brilliant Business Tips for YOU – Avoid Workplace Drama and More

Our research ninjas at Credit Suite smuggled out ten amazing business tips for you! Be fierce and score in business with the best tips around the web. You can use them today and see fast results. You can take that to the bank – these are foolproof! It’s time to avoid workplace drama and take your business to the next level.

Stop making stupid decisions and start powering up your business. Demolish your business nightmares and start celebrating as your business fulfills its promise.

And these brilliant business tips are all here for free! So, settle in and scoop up these tantalizing goodies before your competition does!

#10. Take Your Customers on a Journey

Our first jaw-dropping tip is all about a new process to close sales. G2 says your sales process is a kind of roadmap. It pulls your salespeople along from prospect to consideration to sale to after-sale nurturing. But your sales methodology is the ‘how’. Your sales methodology shows you several ways to go through the steps in your sales process. It is your company’s philosophy of how a sale should be carried out.

We really liked this article because it carefully lays out the various steps in a standard sales process. As a result, we highly recommend reading the article in its entirety.

In particular, we draw your attention to the section on after-sales nurturing. The word ‘yes’ isn’t the end. It is just the beginning.

#9. I Pledge Allegiance to the One, Unique Product – Yours

The next awesome tip is about making your product stand out. The Self Employed notes there are a number of ways to showcase your uniqueness. And, yes, you can do this even if your product is toothpaste or your service (yes, services can benefit from this article) is dog walking.

We truly loved the concept of, essentially, being human. Seriously, how many times have you read a company blog or About Us page which was just so much jargon?

So, be human and be approachable. It’s perhaps a little concerning that being human is a unique sales proposition. But there you have it.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Avoid workplace drama and be more productive – and more!

#8. Kick Your Sales into High Gear

Our following life-changing tip concerns creating the ultimate sales kickoff. LinkedIn lays it all out for us.

Did you know that a good 29% of attendees rate their company’s sales kickoffs at a C or below?

Ouch.

A smart way to get your sales kickoffs out of the doldrums is to consider the ultimate goal. It’s to inspire people, right? And it’s also about getting everyone on the same page.

So, does that have to happen via a PowerPoint presentation where the presenter drones on and on while everyone checks their phone, or wishes they were?

Our favorite tip was to continue with learning after the kickoff is done. And that makes a lot of sense to us – reinforce what was said so it sticks!

#7. Time to Focus Like a Laser on Your Customers

For our next sensational tip, we looked at focusing on your customers. Startup Professionals says that customer expectations have changed radically in the past few years.

Some of this may be generationally driven, as Generation Z (born after 1996) is now outnumbering the millennials. Millennials are born after 1981.

But it’s also just a function of how markets have been changing. As customers demand more and more personalization and attention, they get it. And then, because they like it, they want more.

It is, without a doubt, a self-perpetuating cycle.

Analytics FTW

Oh, we do so love analysis. For the bottom line is, without measurements, we have no idea how anything is doing. Analytics are also great because they push us to create goals and attempt to achieve them. If the goal is for 5% more sales during the quarter, and we know how many sales were closed in the past quarter, then we know what’s expected for the current quarter. We know what success looks like. And that is very powerful.

There’s another aspect of this article we really liked.

Ask What Your Customers Want

What is the easiest way to find out what people want?

C’mon, this is not rocket science.

You ask.

So, ask.

#6. Save Your Money on Ads (for the most part)

This tip is so cool, and it works! Succeed as Your Own Boss tells us all about attracting customers without having to pay for advertising.

This is a great article and it really should be read in its entirety. Here’s our fave takeaway.

Don’t Just Throw Jell-O Against the Wall, Hoping It’ll Stick

Well, that’s not exactly how Melinda Emerson put it. This is actually a combo of two tips. One is to know your audience. And the other is to measure (our fave!).

Reading between the lines, this advice is virtually identical to what you should be doing with paid advertising.

The conclusion we draw from this is, treat free advertising like paid. That is, be intentional about it. And be organized so you’re not just playing around. Make every move count.

#5. It’s Time to Get Out of Middle School and Avoid Workplace Drama

Grab this mind-blowing tip while it’s hot!

It’s time to avoid workplace drama and get down to business.

Young Upstarts says there are a number of ways to derail the gossip train and avoid workplace drama.

We are so listening.

Model the Behavior You Wish to See

Also known as – be the change you wish to see in the world. Or, at least, at the office. You can avoid workplace drama by not encouraging it. And you can also avoid workplace drama by not spreading rumors.

We really loved this tip because it’s all about leadership. And, the truth is, anyone can do it. From the CEO to the cleaning crew, everyone can avoid workplace drama simply by stopping it and cutting it off at its knees.

Transparency Looks Good on You

This tip also really spoke directly to us, and it’s all because of something your intrepid blog writer remembers from, egad, a good 30+ years ago. So, it’s story time.

True Story

Drama, drama, drama.

There never seemed to be so much of it in my life until I worked for a certain firm. This was the 1980s, so it was back when there was a clerical pool.

The firm did something which, in my opinion, was a disaster.

While hiring a clerical office manager is often a great idea, the person who was hired was just plain awful. They were, among other things, overly and unnecessarily secretive. Compounding problems was the fact that things were allowed to deteriorate for a long time.

As a result, secretaries left. In droves. It was hard to keep anyone on staff who could actually type.

Don’t laugh – this was a big, big deal back in the day.

So, this office manager once asked me – what do you hear about me? And yes, I heard stuff on occasion. But I said nothing. Why? It wasn’t because I disliked this person, although I did. It was more because the request was an improper one. I wasn’t in charge of anything. So, asking me about what the rumor mill said was just plain nuts.

It would have perpetuated the problem instead of being a way to avoid workplace drama.

I don’t recall anyone telling this person, although it’s been over three decades, so my memory may not be perfect. Perhaps someone else did. But either way, the inquiry didn’t help this person. Instead of trying to avoid workplace drama, they were fueling it. And instead of being open and transparent, they hid.

They were let go not too long after that. And so much of it had to do with not being transparent. Which leads me to ….

Encourage People to Carry Their Own Messages

This one also really resonated. Some of this relates to the above story. Essentially, instead of asking me what others were saying, this office manager should have asked people directly. Now, it’s entirely possible they wouldn’t have been truthful. But they should have asked. Having me carry water for her was an absurd notion. She was the boss and should have been confident enough to speak directly to the clerical staff.

Instead, by trying to use a go-between, she perpetuated the problem.

Talk directly to people. Even if it’s unpleasant or uncomfortable. You’re the boss if not the owner. This is why they pay you the big bucks.

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Avoid workplace drama and be more productive – and more!

#4. Overworking is no Good for You or Your Business

Check out this spectacular tip, all about avoiding becoming overworked. Work It Daily notes that overworking makes you a less effective worker.

But it can be easier to say you’ll stop overworking than to do it.

And the article smartly acknowledges there are people with financial goals who take on a side gig because they need cash in the short term. Plus, they may be trying to start a business. You may be one of those people or have been.

But then there’s another reason for overworking.

Time Management Matters

Quick true story here.

In the 90s, your intrepid blog writer worked for a person who. Could. Not. Stop. Yapping.

All the livelong day, they would talk to this one or that one. And it turned out to be fortunate that this boss didn’t like me. I was left alone!

As a result, I got my work done on time and left at 5, 5:30 most nights.

This person and their coterie did not.

They also complained (as a part of their constant gabfest) about being overworked.

Whatever this person wanted to do with their life, whatever goals they had for themselves outside of work – those were all sacrificed at the almighty altar of incessantly chattering.

Don’t be that person – and you won’t be overworked.

#3. Throw Some Water on Your Burnout

To go along with tip #4, it’s not your imagination: this winning tip can help you avoid burning out. Acorns tells us it’s all about four D’s.

Delete

Is the task really worth the time and money you’re putting into it? Not?

Then why the hell are you doing it?

Delay

You probably don’t have to do everything at once, the very moment you’re asked to. If so, then you have got to ask about priorities. Once you have the priorities down, guess what? You know what you can put off. And keep that in mind for the future. If that task comes up again, you just may be able to defer is again.

Diminish

You can diminish tasks by finding a shortcut to get them done. Even if it just saves you a keystroke, that will pay off if you have to perform a similar task over and over again.

Your intrepid blog writer firmly believes laziness is an evolutionary advantage. The basics of it are not to sit around and do absolutely nothing, though. Rather, the idea is to find faster and easier ways to do nearly anything.

After all, many of us have dishwashers. Are we lazy for not washing and drying our dishes by hand? Of course not! And by having a machine perform this task, that frees us up for all sorts of things. Those things can be everything from a task which cannot be performed by a machine (yet) to working on our relationships. Or binge-watching Netflix.

So, when you have a moment, consider what you do at work which takes a lot of time or feels repetitive. You just may be able to find a faster way of doing it.

Delegate

This one, we hope, is self-explanatory. You do not have to do everything. That way lies madness.

#2. Ready, Aim, Customer!

Our second to last unbeatable tip can give you a new perspective on how to reach your target audience. Noobpreneur reveals all about determining your target audience and how to best and most effectively reach them.

Target audience? Say what? But won’t everyone love, love, love my product or service?

Get real.

Sorry, that was harsh.

But consider this. Even water isn’t sold to everyone. And it’s branded, anyway. Some waters are flavored to appeal to dieters or to fitness enthusiasts. Others have snob appeal. And then there are folks (me, I’m guilty) who just open the tap and wonder why the heck anyone would want to pay for H₂O if they didn’t have to, beyond paying for utilities.

But I digress.

Reaching an audience means defining that audience.

#1. Start Mastering Digital Marketing

We saved the best for last. For our favorite remarkable tip, we focused on digital marketing tips for you to win social, email, and search. Nextiva says the most underrated digital marketing is email. Yeah, good old email!

But let’s look at something kind of disturbing.

Google, Thy Name is Legion – and Maybe a Monopoly?

Let’s think about Google search for just a moment. And I mean Google, not search in general.

Google’s basic mission is to serve seekers what they are looking for. The first time, every time. And with the enormous number of webpages (that figure is in the trillions if not the quadrillions by now, folks) and the exceptional competition out there, Google has to make decisions every picosecond about what’s better and what’s best. Because it’s impossible for human beings to do this, it’s all done via algorithms.

Ya with me so far?

Here’s where it gets tricky.

Google says they don’t suppress results. And maybe they don’t. Let’s operate under the assumption that they don’t. After all, for Google, what does it matter if Coke or Pepsi gets the top search spot when someone searches for best cola?

But What If Google Gets into a Side Business?

Google could enter a market like hospitality or music or food service, let’s say.

What’s to stop Google from giving more credence to their own ridesharing service, or music streaming platform, or string of restaurants? Or whatever they decide to try their hand at?

Let’s even say everyone is 100% ethical and above-board.

What’s to stop Google’s search division from sharing inside information to another division of the company? Maybe even inadvertently? How many times do you get misdirected internal mail? I do, every single month.

Or what’s to stop Google from bending their algorithms to better serve how their side gigs have their webpages set up?

One thing the article doesn’t mention, but should, is that this is bound to draw the attention of the fine people at the Federal Trade Commission. And they won’t take so kindly to allowing this.

Before you say the government would never want or need to break up Google, think again. People said that about AT&T, over 35 years ago.

It’ll be fascinating to watch as this unfolds in the future.

And do check out the article for some more insights into digital marketing.

So, which one of our brilliant business tips was your favorite? And which one will you be implementing now?

If you are as passionate about succeeding in business as we are, please help us spread the word about how to take the plunge and save time and money – and your sanity! Avoid workplace drama and be more productive – and more!

The post Improve Your Business and Avoid Workplace Drama and More –10 Brilliant Business Tips of the Week appeared first on Credit Suite.