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3 Effective Retargeting Strategies That Actually Work (With Examples)

Retargeting is one of the best ways to close sales that didn’t happen.

On top of that, retargeting efforts are pretty cheap compared to most types of advertising.

How do you do it? What retargeting efforts do you need to try?

Here are three examples of retargeting that actually work, how to copy them, and what you need to know about the future of retargeting.

1. Retarget Specific URL Visits

There are a lot of ways to go wrong with retargeting.

Some marketers fire up Facebook or Google Ads and run a retargeting campaign based on website visits in the past 90 days.

Although that can work, it’s not really that effective. As you probably know, I’m all about working smarter, not harder.

I love to spend as little time on a task as I can, but get the same benefits as someone who spends hours and hours on the same task.

I used to run Facebook retargeting campaigns in their Business Manager feature (now referred to as the Facebook Business Suite).

Retargeting Strategies - setting up automatic retargeting in Facebook

I’d simply retarget everyone who landed on my site.

That didn’t really work. My conversion rates were the same as my website: low.

People weren’t ready to buy yet. Why? I cast too wide of a net.

You can’t reasonably expect a 50 percent conversion rate on an audience of millions.

For example, let’s say that visitor X came to your website and read a single blog post and bounced.

Now let’s say visitor Y came to your site, read that same blog post, but then also filled out a lead-magnet form and even checked out your product and pricing page.

What’s your general website visitor retargeting offer going to be now?

If you offer a lead magnet, that won’t make sense to visitor Y. If you offer a free trial, that won’t apply to visitor X yet.

You risk sending the wrong offer to the wrong person at the wrong stage of their buyer’s journey.

So what do I recommend? Targeting users by specific actions taken on your site.

For example, check out this retargeting ad I got:

retargeting strategies - example of a Facebook retargeted ad

Notice how hyper-focused that targeting, messaging, and content are?

The ad is literally about a single product they offer.

I viewed their products, and they noticed I spent large amounts of time and frequency on their pie crust page. After all, who doesn’t love pie?

Then they used that data to target me with an ad focused on how to use their pie crusts.

They gave me an example of how their product could provide value in my life.

That’s one of the best methods of retargeting I’ve ever seen.

Why? Because people who don’t convert on your products usually experience two things:

  1. They don’t want to pay you money yet.
  2. They don’t know how your product can help them.

Jasper’s Market effectively touched on the second point in a strong way.

They communicated exactly how I could find value in the product I was already looking at.

Here’s another example of retargeting ad:

retargeting strategies - example of a facebook ad from leadpages

Again, notice how tailored the targeting is in this ad.

It was delivered to everyone who landed on a specific web page URL, rather than retargeting all site visitors.

This allowed the company to target their ad to a group of interested, potential buyers and get them back to their site.

I visited their webinar-training landing page and was immediately retargeted after not converting.

Or, how about this example from Marketo:

retargeting strategies - marketo example

I visited their content marketing e-book page to learn about cheap content creation methods.

Just a few days later, after not revisiting or converting, they reeled me in with a specific, CTA-oriented, retargeting ad based on the exact page I visited.

So the point is:

Retargeting based on specific URL visits works. It’s one of the best retargeting methods I’ve seen.

So how do you do it?

There are two platforms I recommend: Google Ads and Facebook.

For this example, we can use Facebook since it’s one of the most popular ways to run retargeting ads.

Plus, I find much greater success on Facebook over display ads on GoogleAds.

But to each their own.

To get started, open the Facebook Business Suite and create a new, custom audience. You’ll click “More Tools” then “Ad Manager” currently, but they do update their platform regularly.

Create a new ad campaign, then add your info until you get to the audience. Select “create a new custom audience.”

create a new custom audience facebook retargeting.

Custom audiences on Facebook should be your top retargeting strategy.

They allow for some of the most diverse customization options marketers can use.

You can create a new custom audience from the drop-down menu.

From the menu of custom audience options, we want to select website traffic as our marketing goal.

select source for facebook retargeting ads

This audience type will allow you to create lists of people who visited specific URLs.

For the next step, be sure to select “People who visited specific web pages.”

facebook source of retargeting ads

From here, you can get as detailed as you want.

Are you prepping for a webinar? Do you have a landing page you’re driving traffic to for a specific goal?

Do you notice that tons of people read about your product but don’t convert?

This is your time to get them back.

Remember that Jasper’s Market example? They saw that I frequently visited a specific product on their site but didn’t buy.

You can do that by adding URL pages that include that specific word.

You can further refine your Facebook retargeting ads by:

  1. device used
  2. frequency

Doing this will tell you one major thing:

The people visiting this product with high-frequency need a small push to convert.

Use an ad that shows them how to use that product. Show them the value or benefit of buying it.

Since they’ve viewed the product multiple times, you know they’re probably almost ready to buy.

Using this type of retargeting is one of the most effective ways to convert visitors.

2. Retargeting Existing Customers

You may ask, “Neil, why on Earth would I want to retarget existing customers?”

I’ll give you one simple reason: to resurrect unresponsive email subscribers who haven’t purchased in a while.

One big problem with email lists is that most of your subscribers become unresponsive at some point.

The list will experience “churn,” where new visitors join and old ones become unresponsive.

This means your email upsells aren’t even reaching your intended user.

So what do you do? Start retargeting your existing customers.

I like this strategy because it’s incredibly cheap because the ads are so relevant, which means your CTR will be high.

For example, check out this ad I got from AT&T for Small Business:

retargeting ad example att

They already know I’m a current customer who’s using their products/service.

Yet, they retargeted me anyway.

Why? Because they wanted to upsell me on new products as I was becoming unresponsive to their company email list.

Or how about this ad from American Express:

american express retargeting ad example

I’m already a customer, and they wanted me to convert by getting another credit card with them.

Are you seeing a pattern with these examples?

They focus on retargeting visitors who have previously converted or are existing customers.

Here’s one of my favorite retargeting examples of this method from ModCloth.

mod cloth retargeting strategy ad example

We miss you like crazy!

The targeting premise of this advertisement is pretty obvious.

They’re retargeting old customers who haven’t made a purchase in a while.

This kind of thing works.

Why? Because people have already converted on your products and services, meaning you risk nothing by asking them to come back.

It’s incredibly easy to set up, too.

Again, you can do this on either AdWords or Facebook, and it only takes a few minutes to set up.

To get started, head to Facebook’s Ads Manager and navigate to the audience section, then click Create an Audience.

From here, create another Custom Audience, and select Customer List.

That’s where you can upload your audience list. If a green check mark shows up, then you are good to go. If you see a yellow exclamation point, you might need to update some identifiers manually.

This will allow us to import contacts directly from MailChimp or upload an exported list of current or old customers.

The key here is to sort your customer file or email list by how old or unresponsive customers are.

If you have customers that are consistently buying from you, don’t waste money advertising to them.

Focus your efforts on customers that haven’t converted in a while or who haven’t responded to marketing emails.

This will give you another great shot at bringing them back to your products.

3. Lead-gen Ads Based on Page Engagement

If you aren’t finding success with website-based retargeting efforts, this might be your best bet.

Facebook has a powerful lead generation tool called “Lead Ads.”

These are essentially form-based ads that offer lead magnets in exchange for customer information like email address and job type.

It’s the same idea as running an e-book lead magnet on a landing page on your website, just on Facebook.

They are one of the most intuitive, natural-looking forms you can create.

Here’s an example of how they look and work:

facebook lead ads for retargeting

They’re beautiful, seamlessly integrated ads that offer a lead magnet for the customer.

And one of the best ways to run these ads is by using Facebook page engagement as a retargeting setting.

Before we jump into the how-to details, let’s look at a few of these examples and how effective they can be.

Here’s a lead generation ad from AdEspresso:

adespresso lead magent ad retargeting on facebook

When I click on the ad, I’m taken directly to a lead-gen form within Facebook.

This is incredibly effective in getting people to convert because it doesn’t force them to leave Facebook.

People don’t browse Facebook every day to see ads.

They browse it to interact with friends and family or read news articles.

So taking someone offsite is a big risk that can waste your ad spend and lower conversions.

That’s why lead ads are so successful. They don’t interrupt the process or habit of a typical Facebook user, yet they still allow them to get the lead magnet.

I’ve used these types of ads before.

facebook lead gene ads retargeting strategies

They’re great for providing a clear-cut CTA that gets people to convert.

So why should you retarget people based on Facebook page engagement?

Because you know these users are active on Facebook, which means your retargeting efforts are going to be much more successful.

These hyper-aware users are likely always checking out new brands on social media.

It only makes sense to target them with Facebook Ads.

To get started with a lead-generation ad, we first need to create an audience based on page engagement.

Create a custom audience, then choose “Facebook Page” from the list of sources:

facebook ad retargeting strategies

From here, you have a bunch of options to choose from depending on how specific you want to be in your retargeting.

facebook ad custom audience engagement

For example, you can retarget anyone who engaged with a post or ad, someone who previously clicked on a CTA, or someone who saved your page or post.

Once you’ve selected a retargeting metric, you can save this audience and head to the Facebook Ads Manager to create a new lead-gen ad.

create lead gen ad for retargeting

Select “Lead generation” as your marketing objective.

Next, select your ad format.

For this, I recommend using a single image, single video, or slideshow.

Carousels are often too complex for a simple lead-generation-focused ad.

Next, you need to edit the content and lead magnet on the ad.

facebook lead ads retargeting

This is the section where you start to create an offer or incentive for these retargeted customers to give you their email address.

For example, are you going to offer an e-book, white paper, coupon, or something else?

You need to give them a reason to fill out your form and click on the call to action.

Be sure to edit your form fields and optimize them to your needs based on that audience.

facebook retargeting ads lead gen

Be sure to limit your form questions in the next step to only grab the most important information.

You don’t want to overwhelm visitors or take up too much of their time.

The goal here is to collect leads in an easy, painless way.

Facebook questions for lead gen ad retargeting

Facebook’s page-based retargeting is one of my favorite ways to drive users back to my site or convert on lead magnets and products.

They’re often very engaged audiences who use Facebook differently than most users.

Instead of mainly using it to interact with family or friends, they actively seek out businesses on the platform.

Use this as an opportunity to convert visitors that wouldn’t convert on your site, or showed interest in your pages.

Frequently Asked Questions About Retargeting Strategies

What are some of the top retargeting strategies?

Retarget specific URL visits; retarget existing customers; and retarget leads based on-page engagement.

What is an example of retargeting?

Showing Facebook ads to someone who previously visited your website on their mobile browser.

Is remarketing worth it?

Yes, remarketing is worth the effort if you are able to execute a successful campaign. Targeting those who have interacted with your brand and come close to purchasing gives you a better chance of making a sale than by targeting an audience who has never heard of or interacted with your brand before.

Basically, you’re interacting with your leads at a later stage in the conversion funnel.

Can you run marketing and remarketing campaigns at the same time?

Yes, you can run concurrent campaigns.

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Retargeting Strategies Conclusion

Most of your website traffic simply won’t convert on the first visit. They don’t know who you are, what you do, or even how you could help them.

So they just aren’t ready, or willing, to buy your product or service yet.

Retargeting ads help bring those users back when they are closer to conversion.

Despite “banner blindness,” there are still a few ways to retarget visitors without driving them crazy.

Start by retargeting specific URL visits. This is one of the most accurate retargeting efforts you can use to convert customers.

I see it all the time on my Facebook feed and I constantly convert on them.

Next, try retargeting unresponsive, existing customers.

For example, if someone hasn’t converted in the past six months, send them a few ads to drive more sales.

Finally, conduct lead-generation ads that correspond with engagement on your site.

This will help you pull in users who are already engaged and thus more likely to be receptive to the ads.

Just remember: retargeting efforts need to be specific and hyper-focused to drive conversions.

What retargeting efforts have worked best for you?

10 Powerful Instagram Marketing Tips (That Actually Work)

Since Instagram’s creation, it has grown into the ultimate platform for sharing photos. Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily. There’s also a large number of influencers on the site with a massive amount of followers. And …

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10 Powerful Instagram Marketing Tips (That Actually Work)

Since Instagram’s creation, it has grown into the ultimate platform for sharing photos.

Over 1.16 billion monthly users are active on the site. Daily users spend about 8 minutes on the app and 500 million use Stories daily.

There’s also a large number of influencers on the site with a massive amount of followers. And with the right plan, you can become an influential brand, too.

You need to post the right kind of content to stay relevant to current followers while also bringing in new ones.

But it can be hard to know which kinds of posts work best for growing your audience.

Here are ten powerful Instagram marketing tips (that actually work) that you can use to milk the popular platform for all that it’s worth.

1. Switch to a Business Profile ASAP

Before you start thinking about your Instagram marketing plan, be sure that you have an Instagram Business Account.

It’s easy to switch your current profile to a business account.

10 Powerful Instagram Marketing Tips (That Actually Work)

Just head to your settings and click on “Switch to Business Profile” to get started.

There are some clear benefits to having a business profile.

For example, followers can click on your contact button to get in touch with you right from your Instagram page just like they would from your website.

A business profile allows you to create and publish Instagram ads without needing to use Facebook’s advertising tools.

You can also access Instagram analytics tools, called Insights, that provide stats about the impressions and reach of your posts.

Once you’ve unlocked the free perks that come along with a business profile, you need to start using them to track metrics and understand your audience.

2. Use Free Instagram Tools

Business profiles on Instagram aren’t all that different from Facebook business profiles.

Through Insights, you can view statistics like impressions, engagement data, and more.

You can even get a breakdown of the demographics of your followers, includinginformation on their age, gender, location, and most active hours.

10 Powerful Instagram Marketing Tips (That Actually Work)

Insights aren’t just generalized, either. You can get specific insights on posts for the week that show you how many impressions you earned for that time period and what your top posts were.

10 Powerful Instagram Marketing Tips (That Actually Work)

These free tools are priceless because you can use them to understand exactly how users are interacting with your content.

The more that you know about how users are interacting with your posts, the better you can adjust your content to boost engagement.

One category of posts that is almost always attention-grabbing is product teasers.

3. Post Product Teasers That Will (Gently) Urge People to Buy

What if you could sell more products just by posting product teasers on Instagram?

Well, you can.

Instagram is a great place to advertise your products. And if you play your cards right, you won’t annoy users or scare them off with advertisements, either.

If you’re too pushy, followers will drop like flies. But product teaser posts are a simple way to talk about your product and increase excitement without looking like you’re trying too hard.

Here are two posts from Gilt Man’s Instagram page that don’t directly try to sell a product, but offer a free app where users can shop all of the brand’s inventory.

10 Powerful Instagram Marketing Tips (That Actually Work)

The brand offers a 70% off discount while showing you photos of some of the items that are available to purchase.

And the posts received thousands of likes each, which is huge in the advertising world.

The ads work because they aren’t pushy. They’re laid back. They tease users with the discount and product image to download the app and shop around.

This works for almost any industry. Starbucks teases its audience by announcing seasonal drinks with sharp imagery and without trying to force people to buy them.

10 Powerful Instagram Marketing Tips (That Actually Work)

When you tease people about products they are interested in, and you don’t push them into buying anything, they’ll be more likely to pull the trigger and actually buy something.

If not, they’ll at least engage with your post by liking it, commenting on it, or sharing it with a friend.

So don’t be afraid to show off the goods by posting product photos. Just do it gently.

It also helps to create some sponsored ads.

4. Create Sponsored Ads

Instagram ads have become commonplace on the platform. The best part? You can control exactly how much you want to spend on them by setting an ad budget.

You can showcase just one sponsored ad or multiple ads with the carousel feature.

This gives brands the ability to target their audience in a whole new way. Before sponsored posts, only users following your account could see your updates and photos.

Now, brands can promote their photos to anyone that fits their target audience to increase their reach further than ever before.

10 Powerful Instagram Marketing Tips (That Actually Work)

For sponsored ads, use content that is engaging while also appealing to the target demographic you want to put the ad in front of.

You can turn existing posts into sponsored ads, too, so keep an eye on your top posts.

You can push these high-performing posts out later to potential customers in the form of sponsored ads.

Run multiple posts to different audiences simultaneously for even more engagement. Keep in mind that there are many different forms of sponsored ads that you can post, such as:

  • Photo
  • Video
  • Carousel/Dynamic Ads
  • Stories
  • Stories Canvas
10 Powerful Instagram Marketing Tips (That Actually Work)

Instagram Stories, sponsored or not, are another great way to connect with followers.

5. Use Instagram Stories

If you want to generate leads, Instagram Stories are here to help.

Instagram stories differ from regular Instagram posts because they come in a “slideshow” format.

They’re only live for 24 hours, but Stories can be saved to any of your devices and reused at a later point.

This feature is very similar to Snapchat Stories (and is even a direct competitor).

Rather than appearing in the news feed, Instagram Stories appear in a small area above it.

10 instagram marketing tips

Once a user clicks on your photo at the top, a window will pop up where they can view your Story.

10 instagram marketing tips

The benefits of Instagram Stories for brands are truly endless. For starters, Stories are displayed at the top of follower timelines where users already look daily.

Brands can use stories to capture behind-the-scenes insider posts that may not be as “high-quality” as regular posts.

And you don’t have to worry as much about posting content that aligns with the “aesthetic” of your brand or your Instagram page when it comes to Stories.

Instagram also makes it easy to experiment with different types of content in the Stories feature, like photos, short video, rewind video, live video, or Boomerangs. You can use tools like Canva and InVideo to create amazing images and videos for your stories.

Boomerangs are GIF-like images that play on a loop.

You can also tag other accounts in Stories, which is great if you’re collaborating with another brand or influencer.

Face filters, text, or stickers make it easy to edit images or create fun, eye-catching visuals.

10 instagram marketing tips

Every photo and video you add will play in the same sequence that you added it.

The amount of posts that you can add to Stories at any given time is unlimited, and the feature is available to all businesses globally.

Stories are only available on the mobile Instagram app, and it’s not currently possible to send Instagram Stories as direct messages.

But since most Instagram users access the site via the smartphone app rather than the website,this isn’t really something to worry about.

If you haven’t partnered with influencers who are already making a killing on Instagram, find a few that you want to work with and reach out to them.

6. Partner With Influencers For a Wider Reach

If you want to reach potential customers on Instagram, the fastest way to do that is through influencers who have already built an audience with a large following.

More and more people are buying services or products based on what they see in their feed from the influential people they follow. They trust them.

If you partner with the right industry influencer, you can get your brand out in front of those users.

The first step is to try and identify a few influencers that have an audience that is relevant to your product or service.

Here’s an example of how Gravity Blankets used influencer Jessi Smiles to promote their product on her Instagram page.

The post has thousands of likes.

10 instagram marketing tips

The brand sells weighted blankets for sleep and stress. Their Instagram page has over 77k followers.

gravity blankets instagram

But Jessi’s page has over 400,000 followers that will likely trust her recommendations.

10 instagram marketing tips

That means that the brand just exposed itself to thousands of potential customers (and new followers) through one post.

If you throw aside the short-term gains and direct sales that you can make from an influencer campaign, there are even more long term-benefits.

If you build a relationship with each influencer, you’ll build lasting brand awareness with a new audience.

And if you play your cards right, you could even work with a top influencer in the future to gain millions of likes, like Coca-Cola did with this post from Selena Gomez.

selena gomez instagram ad example

Your existing customers might not be influencers, but you can still use their posts to influence people to buy your products by collecting user-submitted photos.

7. Collect user-submitted photos

Wouldn’t it be nice if there was a way to create great content for your Instagram page without doing any of the hard work?

Through user-submitted photos, there is.

You already have an engaged audience. Whether it’s hundreds of people or thousands, you can leverage your audience to generate useful content for you.

And your followers will probably enjoy user-generated content even more than they enjoy yours because it’s authentic and unpredictable.

Cosmetics brand MAC uses tons of user-generated content that they promote on their Instagram page to show off products.

Here’s a photo one of their users posted that they then added to their Instagram page. Notice how they used the hashtag #regram and tagged the user in the image.

10 instagram marketing tips

You might be wondering exactly how you can get your users to create engaging content without being pushy.

It’s actually fairly simple. Your audience probably wants to grow their own following, just like you do.

Just let them know that you’ll tag them in your post if you choose their photo to regram, then they’ll have an incentive to post user-generated content on a consistent basis.

It’s a win-win for you and your customers.

GoPro is notorious for this. The brand chooses a #FeaturedPhotographer every week.

10 instagram marketing tips

The brand (and their followers) treat this like a weekly competition.

If you try something similar, you’ll probably be surprised at just how eager your followers will be to participate.

Remember to choose the photos you want to post wisely. This can be difficult, but try to remember these things when considering a winner:

  1. Does the photo fit in with the brand image you’ve already created or are trying to create? Or does it go against it?
  2. How big of a following does the person whose photo you want to share have?
  3. Is the photo appropriate for your current audience and following?

When you’re running a business, you have to be sure that everything you post is in tune with your brand’s message (and audience). Even on Instagram.

If someone shares a user-generated image with a large following, those followers will probably be interested in checking your page out, too.

Look at how this user-submitted photo from Boosted Boards aligns with the brand’s aesthetic. It’s high-quality, intriguing, and unique.

10 instagram marketing tips

Choose images that successfully mimic your brand’s tone, like this one.

That being said, try not to be too biased about the content you want to post. Mix it up and watch your follower count and engagement grow.

It also helps to come up with some kind of branded hashtag that encourages Instagram users to be more interactive with your company.

8. Come Up With an Interactive Branded Hashtag

If you’re looking to create instant engagement, interactive hashtags are a great way to get it.

Red Bull has racked up over 299,612 posts featuring their tag, #itgivesyouwings.

10 instagram marketing tips

Customers can then use the tag to post user-generated content. This allows users to search through all posts relating to your brand.

It also lets you easily search through images that you might want to consider re-posting on your own page.

Creating a hashtag that your company (and other users) can search for is essentially free advertising.

Every time someone posts a photo using the tag, they’re exposing your company to their followers.

If you already have a popular brand slogan or phrase, consider making that your branded hashtag. Coca-Cola successfully accomplished this with their hashtag, #ShareACoke.

10 instagram marketing tips

But no matter what you’re posting, you need to post at the right times and refrain from over-posting.

9. Post at The Right Times (and Don’t Over-Post)

Over-posting on Instagram is a surefire way to turn off your existing followers.

If all they see is your brand on their news feed, they’re probably going to unfollow you as fast as possible.

But you want to post on a consistent basis so that you stay in their news feed regularly.

One of the best ways to do this is to only post during peak days and hours when your followers are online.

According to SimplyMeasured, the worst days to post on Instagram are Wednesdays and Sundays, while Mondays and Thursdays are the best days to post.

10 instagram marketing tips

And according to research from CoSchedule, the best times of day to post are between 8:00 AM and 9:00 AM, as well as 2:00 AM.

10 instagram marketing tips

The hour between of 8:00 and 9:00 AM correlates with the time of day when people are getting ready for work or commuting to their jobs (and checking social media for the day).

And 2:00 AM is the time of day when most folks are up scrolling through Instagram when they should be sleeping, so this makes sense as a second most popular time to post.

You can find when your followers are most active in Instagram Insights, so your best days and times to post might be a bit different depending on your specific audience.

10 instagram marketing tips

Schedule your posts to go live during these days and times with a tool like Hootsuite, CoSchedule, or Sprout Social.

The research also shows that you should post between one and two times per day, but no more or less.

If you’re tempted to post more, then use Instagram’s carousel album feature to post multiple images or ads in a slideshow format.

That way, you won’t overwhelm your followers’ feeds.

After you’ve made these changes, track your metrics to keep an eye on areas where you can improve.

10. Make Sure You Track The Right Metrics

You can’t improve your Instagram performance and optimize it unless you know how well your page and posts are performing (or underperforming).

When you have measurable results, you’ll know exactly what works and what doesn’t.

Begin by tracking your follower growth rate.

The total amount of followers you have is commonly seen as a vanity metric. And it is.

But your follower growth rate isn’t.

When you keep an eye on what the growth rate of your followers looks like, you can see how the kind of content your posting (or your posting frequency) is affecting things.

Next, measure engagement rates. This includes likes and comments.

You want to find out the average engagement percentage of your total followers as well as the average engagement rate of each post to get a clear picture of how your page is performing.

If you’ve got a smaller following, your engagement rate should be higher. Here’s what your rates should look like based on your follower count:

instagram influencer engagement rates

Finally, you need to track your URL click-through rate.

If you don’t already have a link to your website in your Instagram bio, add one ASAP.

10 instagram marketing tips

Then, measure how many people are clicking through to your URL.

The average CTR on Instagram is 0.94%, according to Conversion XL.

10 instagram marketing tips

The more effective your Instagram marketing techniques on your audience, the higher your CTR will be. If it’s low, work on improving your approach.

A tool like Sprout Social will measure just how many clicks that your link is getting in comparison to impressions and engagements.

Conclusion

Instagram has dominated the social media world. It’s the go-to place for image sharing, with over 800 million monthly users.

Billions of likes are handed out each day, so you need to do your part to scoop some of them up.

First, switch your profile to an Instagram Business Profile if you haven’t already. This will give you tons of free tools and insights.

Next, start taking advantage of those free tools. Check out your audience’s demographics, like their age or top locations.

Post product teasers to urge people to buy your products or services without being overly pushy. They’ll be more likely to buy if they don’t feel pressured.

Turn your posts into sponsored ads to reach target audiences that may not be following you yet. One post might just have them hooked.

Use Instagram Stories to post behind-the-scenes photos or videos. Followers will appreciate the insider posts, which builds your relationship with customers.

Partner with influencers that have a wide reach in your industry. Their followers trust their recommendations.

Be sure to leverage the power of user-generated content by reposting images that your customers share. You can turn this into a contest with an interactive branded hashtag.

Choose a photo to share every week or every month that aligns with your brand’s message.

Post at the right times and avoid overposting. Post one to two times every day and check out when your followers are most active. Schedule posts to go live during those days and times.

Finally, be sure that you track the right metrics to see how your Instagram marketing efforts are paying off.

Keep an eye on follower growth rate, engagement rate, and your URL click-through rate.

If you need help with your Instagram ad campaigns, reach out to our agency to help!

What Instagram marketing techniques work best for you and your brand?

Stock exchange dangers: Is my cash actually worth it?

Securities market dangers: Is my cash actually worth it?

Conserving your cash in a financial institution does not tempt you, seeing it use also little development capacity. You transform to the supply market.

Wait! Are the threats associated with purchasing the stock exchange worth my cash? Spending is a great device to raise you cash, however you need to recognize and also maintain an open mind what to search for.

It goes without saying, purchasing supplies is a danger. There are some dangers that thankfully, you can regulate.

Real, some obtain rich in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. If you actually require to spend in these supplies, you have to maintain a continuous eye on them and also attempt to offer them when they begin to level off or decline.

Essentially, it implies getting a little bit of a whole lot of various kinds of bonds and also supplies. In that means, if one supply obtains down, one more one of your supply could be up and also will certainly aid you recuperate some of your losses.

There are additionally business that use “security supplies”. It will certainly be an audio choice to have numerous shares of firms such as this in your profile. This is due to the fact that such supplies seldom vary and also usually provide a stable and also sluggish development, hence providing you a guarantee in your financial investments.

Spending in these supplies could provide you a greater return yet in the lengthy run, these supplies will certainly simply offer you concerns. Check Out the Wall Street Journal or see the supply records on information networks to understand even more regarding your supplies.

Are the threats included in spending in the supply market worth my cash? Real, some obtain well-off in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. In that method, if one supply obtains down, an additional one of your supply could be up and also will certainly aid you recoup some of your losses. Spending in these supplies may offer you a greater return however in the lengthy run, these supplies will certainly simply provide you fears. Review the Wall Street Journal or view the supply records on information networks to recognize even more regarding your supplies.

The post Stock exchange dangers: Is my cash actually worth it? appeared first on ROI Credit Builders.

The post Stock exchange dangers: Is my cash actually worth it? appeared first on Buy It At A Bargain – Deals And Reviews.

Stock exchange dangers: Is my cash actually worth it?

Securities market dangers: Is my cash actually worth it? Conserving your cash in a financial institution does not tempt you, seeing it use also little development capacity. You transform to the supply market. Wait! Are the threats associated with purchasing the stock exchange worth my cash? Spending is a great device to raise you cash, … Continue reading Stock exchange dangers: Is my cash actually worth it?

Stock exchange dangers: Is my cash actually worth it?

Securities market dangers: Is my cash actually worth it?

Conserving your cash in a financial institution does not tempt you, seeing it use also little development capacity. You transform to the supply market.

Wait! Are the threats associated with purchasing the stock exchange worth my cash? Spending is a great device to raise you cash, however you need to recognize and also maintain an open mind what to search for.

It goes without saying, purchasing supplies is a danger. There are some dangers that thankfully, you can regulate.

Real, some obtain rich in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. If you actually require to spend in these supplies, you have to maintain a continuous eye on them and also attempt to offer them when they begin to level off or decline.

Essentially, it implies getting a little bit of a whole lot of various kinds of bonds and also supplies. In that means, if one supply obtains down, one more one of your supply could be up and also will certainly aid you recuperate some of your losses.

There are additionally business that use “security supplies”. It will certainly be an audio choice to have numerous shares of firms such as this in your profile. This is due to the fact that such supplies seldom vary and also usually provide a stable and also sluggish development, hence providing you a guarantee in your financial investments.

Spending in these supplies could provide you a greater return yet in the lengthy run, these supplies will certainly simply offer you concerns. Check Out the Wall Street Journal or see the supply records on information networks to understand even more regarding your supplies.

Are the threats included in spending in the supply market worth my cash? Real, some obtain well-off in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. In that method, if one supply obtains down, an additional one of your supply could be up and also will certainly aid you recoup some of your losses. Spending in these supplies may offer you a greater return however in the lengthy run, these supplies will certainly simply provide you fears. Review the Wall Street Journal or view the supply records on information networks to recognize even more regarding your supplies.

The post Stock exchange dangers: Is my cash actually worth it? appeared first on ROI Credit Builders.

Stock exchange dangers: Is my cash actually worth it?

Securities market dangers: Is my cash actually worth it?

Conserving your cash in a financial institution does not tempt you, seeing it use also little development capacity. You transform to the supply market.

Wait! Are the threats associated with purchasing the stock exchange worth my cash? Spending is a great device to raise you cash, however you need to recognize and also maintain an open mind what to search for.

It goes without saying, purchasing supplies is a danger. There are some dangers that thankfully, you can regulate.

Real, some obtain rich in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. If you actually require to spend in these supplies, you have to maintain a continuous eye on them and also attempt to offer them when they begin to level off or decline.

Essentially, it implies getting a little bit of a whole lot of various kinds of bonds and also supplies. In that means, if one supply obtains down, one more one of your supply could be up and also will certainly aid you recuperate some of your losses.

There are additionally business that use “security supplies”. It will certainly be an audio choice to have numerous shares of firms such as this in your profile. This is due to the fact that such supplies seldom vary and also usually provide a stable and also sluggish development, hence providing you a guarantee in your financial investments.

Spending in these supplies could provide you a greater return yet in the lengthy run, these supplies will certainly simply offer you concerns. Check Out the Wall Street Journal or see the supply records on information networks to understand even more regarding your supplies.

Are the threats included in spending in the supply market worth my cash? Real, some obtain well-off in spending in “warm” supplies such as the “dot-com” bubble in the 1990s, however when the first buzz around these supplies start to move, so does your financial investment. In that method, if one supply obtains down, an additional one of your supply could be up and also will certainly aid you recoup some of your losses. Spending in these supplies may offer you a greater return however in the lengthy run, these supplies will certainly simply provide you fears. Review the Wall Street Journal or view the supply records on information networks to recognize even more regarding your supplies.

The post Stock exchange dangers: Is my cash actually worth it? appeared first on ROI Credit Builders.