On this day in history, December 28, 1958, Colts beat Giants for NFL title in 'greatest game ever played'

The Baltimore Colts stunned the New York Giants 23-17 in “sudden death” at the NFL championship game at Yankee Stadium before a mesmerized nationwide television audience on this day in history, Dec. 28, 1958. 

The event has gone down in American sports lore as “the greatest game ever played.”

The dramatic title tilt helped popularize pro football at a time when it ranked behind baseball and college football — even boxing and horse racing — in the national sporting consciousness. 

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“The game captured the collective attention of the nation and as a result, pro football exploded across the country in the following years,” writes the Pro Football Hall of Fame. 

“By the mid-1960s, professional football became the nation’s favorite sport to watch and has remained on top ever since.”

The nationally televised spectacle was highlighted by two dramatic late scoring drives engineered by an unheralded 25-year-old Colts quarterback named Johnny Unitas. 

The sports thriller capped a long Christmas weekend for millions of Americans who were tuning into pro football for the first time. 

They witnessed the first overtime game in pro football history; one of the first NFL games broadcast nationally; and an incredible galaxy of football legends on the field and on the sidelines. 

Among them: New York Giants stars Frank Gifford, Sam Huff and Pat Summerall; and Colts icons Raymond Berry, Art Donovan and Lenny Moore.

A total of 17 future Hall of Famers participated in the game as players, coaches or executives.

The Giants coaching staff included assistants Tom Landry and Vince Lombardi

No star shined brighter than that of Unitas, who emerged from the game an American legend.

A sandlot gunslinger playing for $7 a week just three years earlier, he marched the Colts from their own 14-yard line in the final two minutes to set up a game-tying 20-yard field goal with seven seconds left to play in regulation. 

“It was one of the most dramatic two minutes in the history of any sport,” former NFL executive, broadcaster and football historian Upton Bell told Fox News Digital. 

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“People in those days knew you couldn’t put together a scoring drive in two minutes.”

Bell’s father, the late Bert Bell, was the NFL commissioner at the time. 

The senior Bell had convinced team owners just a few years earlier to adopt a “sudden death” format in the event of a tie in the league championship game. 

In “sudden death,” the first team to score wins. 

Without it, the 1958 NFL championship game would have ended in a 17-17 tie. 

“I don’t think a lot of people realized historically at the time what sudden death meant,” said Bell, who was in the stands for the game.

“Many players on the field didn’t understand. People around me were ready to go home, thinking the game ended as a tie.”

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The Giants failed to score on the opening drive of overtime. 

Unitas then led the Colts 80 yards on 13 plays for the game-winning score.

An estimated 45 million Americans gathered around the television for the final minutes of unprecedented sports drama. 

They watched as Colts running back Alan “The Horse” Ameche crashed over the goal line from one yard out for the winning score. 

The massive viewership shattered all known television audiences for football that had come before. 

Mayhem ensued on the field, as a sense of witnessing history rushed over the 64,000 fans in attendance.

Unitas completed 26 of 40 passes for 349 yards — startling numbers in that era. His teammate Berry caught 12 passes for 178 yards. 

Berry’s 12 receptions stood as an NFL championship game/Super Bowl record for 55 years. 

The previously unknown sports term “sudden death” entered the American vernacular that day, said Bell. 

It’s still commonly used in all sports to describe a contest that ends on the next score by either team.

Commissioner Bell, a pro football pioneer, broke down and cried after the game, realizing he had witnessed a landmark moment for a league that often struggled to survive since its 1920 founding. 

The game benefited from low ambient lighting and the sharply different white jerseys of the Colts and dark blue jerseys of the Giants. 

It gave the game a stark, thrilling palette that popped on black-and-white television.

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“Many of the viewers just beginning to tune in were not regular watchers of pro football and they were seeing something starkly different than the traditional college games played on sunny autumn afternoons,” author Mark Bowden wrote in his 2008 book, “The Best Game Ever: Giants vs. Colts, 1958, and the Birth of the Modern NFL.” 

He added, “This was more like mortal combat from some dark underworld. A master cinematographer could not have lit the scene more dramatically.” 

The massive interest in the game fueled the creation of the rival American Football League the following year. 

Eight AFL teams took the field for the first time in 1960. 

The two leagues merged in 1966 with the creation of the first AFL-NFL championship game, an event now known around the world as the Super Bowl. 

A behemoth of American sports culture, the Super Bowl was made possible by the drama of the 1958 NFL title game. 

A 2019 poll of dozens of football experts confirmed the status of the 1958 NFL championship contest as “the greatest game ever played.” 

The second greatest game on the list: the improbable 34-28 comeback win by Tom Brady and the New England Patriots over the Atlanta Falcons in Super Bowl LI.

It was the only other NFL championship game that went into overtime. 

For more Lifestyle articles, visit www.foxnews.com/lifestyle.

Michigan man who beat Indiana boy to death convicted of murder, other counts

A jury has convicted a Michigan man of murder and other charges in the beating death of a 3-year-old boy in Lafayette.

Jermaine Garnes of West Bloomfield, Michigan, was convicted of murder, neglect resulting in death, aggravated battery resulting in death and battery on a person under 14 resulting in death. The jury returned the verdicts Wednesday.

Garnes and his girlfriend, Crystal Lynn Cox, were both charged in August 2021 in connection with the death of 3-year-old Zeus Cox. The little boy was found dead on a bedroom floor with bruises on his chest, stomach and other areas of his body.

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The couple gave police conflicting accounts. Cox said he had fallen on concrete and later ran into a table. Garnes told police Zeus had fallen off his bike.

Witnesses told police Garnes struck the 3-year-old with his fist.

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An autopsy revealed the 3-year-old died from multiple blunt force trauma injuries to his abdomen that ruptured the boy’s intestines and caused rib fractures and internal bleeding.

Cox was found guilty of murder, neglect resulting in death, aggravated battery resulting in death, and battery on a person under 14 resulting in death last May and was sentenced to 53 years in prison.

Garnes’ sentencing has not yet been scheduled.

How You Can Use Ubersuggest to Find Out What Your Competitors Are Doing and Beat Them

Did you know that 90 percent of Fortune 500 Companies use competitive intelligence to gain an advantage over their competition?

Competitive intelligence is the ethical collection and analysis of your competitors’ information, best practices, and overall organization.

The phrase “spying” tends to have a negative association but it’s really one of the best ways to figure out what the sites ranking above you are doing that’s working.

When you’re working on competitive intelligence, it’s important to collect as much information about them as possible.

But how do you do it?

Ubersuggest is a research tool that not only helps you with SEO, but helps you find out what your competitors are doing and how to beat them.

How to Spy on Your Competition Using Ubersuggest

Spying is a great and perfectly moral way to see what the competition is doing to get ahead of you in the SERPs. It’s important to understand that the first five organic results amount to 67.6 percent of all clicks. If you’re not in the top five, you can’t expect a lot of traffic.

You’ll want to start by making a list of competitors to model after. Keep in mind they don’t always have to be in your niche but you want to find sites that are ranking higher than you for the keywords you want.

To find your competition, do a manual search or use a tool like Ubersuggest to search for your target, highest-value keywords, and see who is ranking at the top of the SERPs.

Once you’ve got your list, you’re ready to start sleuthing.

1. Search From Ubersuggest Home Page

One of the easiest ways to get started spying on your competitors using Ubersuggest is through the homepage. First, simply enter your competitor’s main domain URL in Ubersuggest.

ubersuggest home page for competitor research

When you’ve done that, you’ll want to look for the following metrics and take note of them:

Organic keywords – This is the number of keywords that a domain ranks for. It’s important because if they’re outranking you, they’re likely ranking for more keywords than you.

You can use this data to find keyword gaps and see what keywords your competition ranks for that you don’t. Perhaps they found a really low competition keyword that you’re not going after.

You could then create a piece of content around that keyword and rank relatively easily.

Organic monthly traffic – Take notice of how much traffic your competition gets and compare it to your site.

You can use view your competitors’ traffic as a way of seeing where and when things fluctuate. Google updates its algorithm frequently, which contributes to constant traffic fluctuations. USe your competitor’s traffic trends as a benchmark for your own KPIs.

Domain score – The overall domain score from 0-100 is critically important to the success of a website. Sites with a higher domain score don’t necessarily need to work as hard at producing quality content because Google tends to favor whatever it is they put together since the site is already trusted.

Backlinks – Backlinks are another highly important piece of the SEO puzzle. A backlink occurs when someone links to your site from their page. The more backlinks you have to a piece of content, the more Google looks at it with favor.

Use Ubersuggest’s backlink checker to dig into the backlinks your competition is getting, and go after the same or similar links as part of your backlink strategy.

2. Track Competitors From Within Your Own Project

Once you’ve created a project in Ubersuggest for your website, you’ll want to go to your dashboard.

On the very bottom of the dashboard there is a bar labeled, “my competitors.” Here you can find opportunities to track what your competitors are doing and figure out information about their keywords, keyword gap, traffic, and backlinks.

tracking competitors on ubersuggest from dashboard

The most useful feature I find with this is the comparison of common keywords to keyword gaps.

tracking competitors on ubersuggest from dashboard

Common keywords are keywords that both you and your competitor rank for. You can use this to figure out which keywords they’re outranking on, so you can start looking at their content to see what updates you can make to yours.

As for keyword gaps, you can use this to figure out what new pieces of content you should create around low-hanging fruit keywords that they’re already ranking for.

3. Create a Competitor Project

One great feature of Ubersuggest is that it doesn’t limit what websites you can add as a project, this makes it easy to spy on your competition. Here’s how you’ll do it:

1. Head back to the dashboard and create a new project for each individual competitor website.

tracking competitors on ubersuggest from dashboard

2. Add all the keywords that suggest you track (these are keywords your competitor is already ranking for… can it get much easier than that?) and feel free to add any others that you might be interested in or curious about.

ubersuggest add keywords to rank tracking

3. Add other competitors to the project to see how they’re measuring up against each other.

4. Go through the list of “Top SEO Opportunities” on the competitor project dashboard to learn from what they’re doing wrong and find opportunities where you can improve your site in places where they’re underperforming.

5. Scroll down the dashboard to get a view of how they’re performing with backlinks. You can even click through on the link in the dashboard to get details on who’s linking back to them to find websites to target with backlink requests.

ubersuggest competitor backlinks

Even putting in a small percentage of this effort can make a huge difference on your overall SEO.

4. Track Their Keywords

You can also create a keyword list to start tracking the top keywords your competitors are fighting for. This is one of my favorite strategies.

keyword list ubersuggest for beating competitors

Save keywords into lists using Ubersuggest so you can come back to them later.

  • Organize keywords into meaningful lists
  • See aggregate data for each list
  • Save your keyword research
  • Easily continue from where you left off

When choosing keywords to track, here are some tips:

  • Track keywords that you’re not tracking but your competitors are
  • Use the Keyword Idea Report for inspiration
  • Track keywords that include their name or location
  • Track keywords that include specialty services/products that you don’t offer
    • Example: If you’re a coffee shop and your competitor offers a specialty latte and it has search volume, track it as a keyword.

The big question is, why? Why track all this information and will it really make a difference?

Let’s face it, there are over 200 ranking factors that Google uses to determine who ranks where. There’s no way we can get everything right.

Keyword research is one of the things we can control–and we can do it well with the proper procedures and steps.

You could also spend days, weeks, and months researching keywords on your own trying to figure out what you want to rank for. The result could be, nothing.

Instead, see what people are already ranking for. Piggyback on what others are doing right.

This is the fast track.

Of course, don’t expect to hit a home run every time, that won’t happen. You’ll win some and lose some, but you’ll be able to do it much faster by tracking competitor keywords instead of coming up with everything on your own.

5. Research Their Backlinks

Ubersuggest has a Backlinks Opportunity report as well. This tool allows you to enter your own website and multiple competitor websites to see where they’re getting their backlinks from.

This can help you in the following ways:
1. Get insights into what content is popular for your competitors that you may be able to write about from a different perspective (or you may already have content written about).

2. Quickly create a targeted list of websites to go after to share your own valuable content with (if they liked your competitor’s content, there’s a good chance they’ll also like yours).

3. Prioritize who you want to reach out to based on the referring domain’s Domain Authority and relevance to your business.

Let’s break down each of these points to help understand why they’re important.

Figuring out what pieces of competitor content is popular can help you create something shareable, something that people want to link to.

The reality is, you can reach out to anyone you want but if the content you’re sharing with them isn’t amazing, they’re not going to want to link to it.

From there you can create a targeted list of websites to go after with outreach. This is especially true if you’re researching competitors in the same niche.

With the number one result in Google averaging about 3.8 times more backlinks than the rest of the positions on page one, it’s safe to say that backlinks are still one of the most important ranking factors.

6. Download the Chrome Extension

Being able to have information at your fingertips is important and with the Ubersuggest Chrome Extension, you can. By downloading the extension, you can see keyword insights directly in the Google search results, YouTube, and Amazon.

chrome extension for ubersuggest

Downloading it is simple and you’ll receive all the data right on the Google search results page. Information like domain authority, keywords, and monthly traffic will all display right underneath the title tag of the website.

You’ll also get traffic volume data and keyword difficulty information about the keyword you searched and related keywords.

BONUS TIP: Find Your Competitor’s Mistakes and Avoid or Leverage Them to Your Advantage

One great way to get ahead of the competition is to figure out what they’re doing wrong and how you can capitalize on it. Take a look at the competitor’s Site Audit Report and check the health of their website.

site audit report ubersuggest

You can look through various SEO issues to see what’s going on with their site and how you can capitalize on their shortcomings.

Maybe their site is a bit slow? You could ensure that your site runs fast so that it can’t be used against you.

Maybe they’re lacking proper meta descriptions and title tags on some of their content? You can create a competing piece of content and ensure it gets proper metadata.

Tips:
1. Find the websites that are giving your competitors backlinks and reach out to those sites with your own valuable content for them to link to.

2. Find the pages that have the most traffic on your competitor’s website to see if you have a similar webpage that competes. If you don’t create one! If you do, optimize it more with targeted keywords.

3. Are you fighting for the same keywords? Try and differentiate yourself by finding the missed opportunities. Look for long-tail keywords or keywords with lower search volume and lower search difficulty ratings.

missed opportunity keywords in ubersuggest

Conclusion

Competitive intelligence helps you figure out what your competition is doing right and what you’re doing wrong, it’s really as simple as that.

If you can find out what they’re doing and how they’re succeeding, you can use that as a springboard for your success. To do so, you need a great competitive research tool.

Using Ubersuggest for keyword research provides versatility and simplicity to the SEO process. You need a tool that helps you do a lot of things without complicating it.

Click here to sign up for Ubersuggest for FREE today! If you want help with your keyword, SEO, or marketing strategy, you can also reach out to our agency for help.

How to Use Retirement Plan Financing to Recession Proof Your Business and Beat Inflation

Hard times are on the way. All you have to do is turn on the television to see it. Prices are rising and so are interest rates. The key to surviving inflation and recession is to be prepared. This means anticipating cash needs and having the funds available before things get bad. If you need financing, don’t wait. One great option is retirement plan financing.

Retirement Plan Financing and Other Funding Options

There are a number of options. Loans, lines of credit, and credit cards are all possibilities, but there are other options that may be even better. In fact, one specific option is available to some regardless of credit, and it’s interest-free.

Retirement Plan Financing

First, retirement plan financing is not a loan from your retirement funds. So, you will not have to pay an early withdrawal fee or pay a tax penalty.  Even better, there will not be any interest.

Credit Suite offers a powerful and flexible way for new or existing businesses to use retirement funds. In as little as three weeks you can access money for your business. Then, not only will you have more control over the performance of your retirement assets, but you will get the working capital you need for business growth.

Learn business loan secrets and get money for your business.

This Rollover for Working Capital program is known by the IRS as a Rollover for Business Startups (ROBS). According to the IRS, a ROBS qualified plan is a separate entity with its own set of requirements. The plan owns the business, not an individual.

Some necessary IRS forms for a ROBS plan are Form 5500 or 5500-EZ and/or Form 1120.

Do You Qualify?

There is no need for financials or good credit to get approval. All the lender needs is a copy of your two most recent retirement fund statements. Also, the plan has to have a value of more than $35,000. If it does, you can receive whatever percent of your plan is “rollable” as financing.

In addition, the plan cannot be from a business where you are currently employed. It has to be from previous employment and you cannot be currently contributing to it.

Learn business loan secrets and get money for your business.

Lenders are not basing approval decisions on creditworthiness. They just need to see that the plan qualifies. As a result, this program is perfect for business owners with credit issues.

How Does Retirement Plan Financing Work?

You’ll set up a plan for your company and invest it in that company. Then, your business becomes cash rich and debt-free. However, you do need to work with a CPA. They can help handle things properly.

Why is This Better than a Distribution or Loan from Retirement Funds?

Unless you’re 59 ½ years old or older, you will pay an early withdrawal penalty for a distribution. This is basically paying to use your own money! Don’t do that.

If your plan allows for loans, the IRS will only let you borrow up to 50%, up to $50,000. After that you have to start paying taxes. Of course with a loan, you’ll also pay interest.

Inflation and Recession Planning

If you have eligible retirement funds, you need to take advantage of this type of program now. We are already seeing the effects of inflation, including an increase in social security checks to account for rising prices. Recession is most definitely on the way.

Learn business loan secrets and get money for your business.

If you have these funds on hand and available to use, you will be able to absorb increasing costs more easily. You’ll also avoid the difficulty that comes with trying to access financing during a recession. When prices and interest rates rise, you’ll be ready.

Credit Suite Is Here to Help

Not only can Credit Suite help you set up your retirement plan financing, but our business credit specialists can help you find other ways to fund your business. We can help you assess what types of funding you are eligible for, and guide you to the steps you need to take to qualify for more. Set yourself up for success despite what the economy brings.

The post How to Use Retirement Plan Financing to Recession Proof Your Business and Beat Inflation appeared first on Credit Suite.

9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

As the most-viewed site globally, YouTube is a must-visit destination for marketers and content creators looking to increase audience reach.

While it is possible to optimize YouTube SEO to score top results, without an understanding of the YouTube algorithm, SEO alone won’t manifest videos on a potential viewer’s suggested video list.

YouTube’s product chief underlined the reality of the impact of suggested-to-watch videos in an interview, noting 70% of a user’s time spent on the platform was dictated by the company’s suggested video algorithm.

70%. That number is huge.

To truly execute a successful YouTube marketing strategy, improve organic reach, and take advantage of that massive percentage, you need in-depth familiarity with the unique YouTube algorithm. Here are nine ways to increase your organic reach on YouTube.

The YouTube Algorithm’s Evolution

What began as a venture capital-funded technology startup in 2006 is now our go-to spot for all things video.

Although YouTube itself has undergone significant changes over the past fifteen years, its algorithm has, by far, been its most dynamic feature.

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. This singular YouTube algorithm led to a profusion of clickbait videos that relied upon misrepresentative headlines and thumbnails to earn views, with most audience members jumping ship immediately.

Later the same year, YouTube began measuring success through view duration, a metric that rewarded longer-viewed videos with increased search promotion.

Today, we still see the roots of the platform’s infancy in the current YouTube algorithm, which draws heavily on view duration as a component of a video’s ranking.

How Does the YouTube Algorithm Work?

While YouTube’s stated mission is to give everyone a voice and a window to explore the world, one of YouTube’s lower-ranking goals is to engage viewers for extended amounts of time, maximizing the number of advertisement interactions.

Why does this secondary goal matter? Because YouTube suggests videos that satisfy this goal of increased exposure to advertiser content.

YouTube uses an algorithm based on three main qualifiers: relevance, engagement, and quality.

To benchmark relevance, YouTube explores the pairing of title, description, tags, and content with an individualized search query.

Engagement aggregates the number of responses from users, including watch time, engagement, and frequency.

Quality rating is determined by a channel’s ability to demonstrate trustable authority.

In addition to these three qualifiers, YouTube’s algorithm also draws on a user’s historical views and a video-specific assigned score, one that weighs both novelty and frequency of channel uploads, among other attributes.

This combination of statistics allows YouTube to recommend videos that speak directly to a viewer’s interests, continuing a narratively static viewing material chain.

These videos will appear in six different locations on the YouTube platform:

  1. Search results
  2.  Recommended Streams (as shown in the screenshot on the right side in the below screenshot)
  3. Notifications
  4. Channel Subscriptions
  5. Trending Streams
  6. YouTube Home Page
9 Ways to Improve Organic Reach via the YouTube Algorithm

Much like any search algorithm, YouTube’s ranking system is in constant flux, evolving and adapting in an ongoing attempt to better define and satisfy user engagement.

How do I Improve my Organic Reach on YouTube?

Armed with a concrete understanding of how the YouTube algorithm works, it’s time to break down how you can harness your newfound knowledge to increase your organic reach.

1. Keywords and Metadata

YouTube made it explicitly clear in their algorithm explanation that content-relevant keywords, descriptions, captions, and tags all matter when you’re optimizing videos for search. Make sure you do your keyword researching using a tool like Ubersuggest to make sure you’re mentioning terms users are looking for.

By writing compelling, keyword-rich titles and descriptions, you increase your chances of attracting audience members’ attention and increasing your video’s search visibility.

Check out this post if you need to brush up on SEO basics.

2. Optimized Description

The quote “you never get a second chance to make a first impression” is true of YouTube just as much as life.

Ensure audience engagement by crafting attention-getting copy that not only attracts your potential audience but also harnesses your keywords’ power.

9 Ways to Improve Organic Reach via the YouTube Algorithm -- video description optimization

YouTube slants toward the verbose, advocating long descriptions, so don’t be afraid to go the extra wordy mile with them.

Although your prospective viewer will only interact with the first few lines of the description unless they select the “show more” option, those few short lines are valuable real estate when it comes to attracting your audience.

3. Video Transcription

Closed captions not only help those with accessibility needs, but allows users to watch videos in silence.

To make the most of closed captions, upload self-created subtitles. By uploading these yourself, you ensure that, when these captions are indexed for search, they are more accurate than automatically-generated ones, in many cases.

4. Whole-Video Views

Because YouTube ranks videos by engagement, longer watch times mean more opportunities to earn the coveted suggested video inclusion.

If you’re struggling with viewer attrition rates, you’re going to want to tighten focus on your videos’ first few seconds and ensure you:

  • match the description with the first few seconds of video content, and
  • snag a viewer with an impossible-to-ignore hook.  

Don’t forget to study your audience retention graphs and pay attention to what those metrics are telling you.

These quick fixes help you further engage your audience, extending watch time, and earning your video a higher score via the YouTube algorithm.

5. Conversational Conclusions

Rather than simply ending your video, use various tactics to influence your audience’s next view.

By directing viewers to another video on your channel, you increase interaction and likelihood that they’ll return to interact with future content, both of which satisfy the YouTube algorithm’s engagement portion.

To direct your audience, use watermarks, end screens, and cards, all of which can be clicked and linked to your next video, ensuring continued viewing of your channel and content.   

6. Subscriptions

When viewers subscribe to your channel, you automatically increase your organic reach. To increase your number of subscribers, consistently create great content, videos viewers are dying to see.

While consistently creating great content may be easier said than done, it’s essential to building your channel. Create a channel trailer, reach out to influencers, and engage with all comments left on your videos.

If you’re looking for additional strategies to increase your subscribers, check out our YouTube Marketing Guide.

7. Serial Viewers

By crafting videos that continue a conversation, viewers are helpless to resist watching the next in the series.

To keep viewers on your channel, you can create playlists of videos with similar content: these are collections that will attract and sustain viewership.

8. Cross-Promote Content

Social channels are free advertising for your YouTube channel. Promote your videos on all your social accounts, website, and in your email marketing—anywhere you have an audience.

9 Ways to Improve Organic Reach via the YouTube Algorithm
An example of a recent YouTube video shared on this blog.

 You can also publish a blog post with the video and a summary or transcription.

9. Actionable Analytics

These numbers don’t just exist to make you feel good; they tell you what’s working well and when, and to identify who is watching what and when.

Conversely, these numbers also tell you what isn’t working, which is inarguably the more influential insight. By identifying what isn’t working, you can try new strategies and content, attempting to delight your audience and improve your reach through different approaches.

By digging deep into YouTube analytics, you can unearth realities about your videos and your audience, allowing you to tailor your creation process to suit the needs of the audience you’re trying to reach.

Conclusion

With over one billion hours of video watched per day on YouTube, it’s undeniable content creators and marketers need to take advantage of the platform to curate and grow their audiences.

By understanding how YouTube suggests videos, content creators and marketers can make their videos work harder and use its nuances to your benefit.

How you changed how you upload videos to satisfy the YouTube algorithm? 

The post 9 Ways to Improve Organic Reach and Beat the YouTube Algorithm appeared first on Neil Patel.