It goes without saying that the content you create and share is the essence of building your personal brand. Producing top quality content, in high volumes and in new formats, will have you standing out …
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Instagram accounts that hold contests can achieve up to 70% faster follower growth than accounts that don’t hold contests.
If you want a popular Instagram account, coming up with and executing some Instagram contest ideas is a great start.
In this post, we’ll explore how you can use Instagram contests to raise brand awareness for your business.
We’ll also dive into some of the best practices to keep in mind when running your contests.
By the end, you’ll know how to run a successful Instagram contest that will bring your business the attention it deserves.
There are other ways to get more Instagram followers, of course, but few other methods can increase your follower numbers so quickly, and with such minimal effort.
Not only that: Instagram contests can also help you achieve more engagement.
Posts that are related to Instagram contests tend to earn roughly 64x more comments and 3.5x more likes when compared to ‘normal’ content.
On top of that, 91% of the posts that have achieved 1,000+ comments are contests.
All of these stats show that running Instagram contests is one of the best ways to improve brand awareness.
If you’re worried about being stuck in a cycle of constantly churning out contests, all in the name of boosting brand awareness, don’t worry; you don’t need to continuously run contests to reap the benefits that good Instagram contest ideas can offer.
That’s because you’ll notice a trickle-down effect on the rest of your normal content as a result of running contests. People will feel a greater affinity toward your brand due to the goodwill you’ve generated with your contests.
As a result, they’ll be more likely to share and engage with your normal content.
Plus, because contests generate more followers, there will naturally be more people exposed to your content. This increases the likelihood that share and engagement levels will be higher than ‘pre-contest levels.
Before you run your first contest, you need to be aware of some important best practices. Failure to follow some of these best practices could mean that you’re going against the rules of Instagram.
It could also lead to your contest producing lackluster results, which can amount to a lot of wasted effort.
What are these best practices?
The first is to make sure that you write a clear and detailed description for your contest.
When writing the description for your contest, be sure to cover:
Doing things this way makes it easy for you to stay on the right side of the promotion guidelines provided by Instagram.
It is important that you don’t stray from the guidelines, as doing so could put your account at risk.
Here’s a great example of a contest description.
They’ve done a good job of making this detailed, so it’s difficult to fit into one image.
Here’s the first part, which helps establish a reason for the competition while also describing what’s on offer.
This second part does a good job of letting people know what they need to do to be eligible to win.
The next bit tells people how they can gain an extra entry. The terms of the contest are clearly shown, while also indicating how the winners of the contest will be announced.
By studying how others are writing their contest descriptions, you’ll learn a lot about what separates a bad description from a good one.
You also need to ensure you’re giving away relevant prizes that your target audience will feel compelled to have.
If you focus on giving away prizes that are relevant to your target audience, your contest will generate better results.
If the products you’re giving away aren’t specific to your target audience, you run the risk of attracting followers that don’t care about your business or the products or services it provides.
In the long term, this arguably does more harm than good.
Such individuals may unfollow your account after a contest, or simply not engage with your profile in the future.
By picking the right prizes, you can reliably attract the right kinds of followers and generate brand awareness among the best demographic for your business.
All of which helps increase the odds of you earning a return-on-investment from your efforts.
As you might have guessed, giving away items of high value tends to produce higher levels of engagement.
The chart below shows that prizes worth $1,000 or more generally achieve 5.8 engagements per 100 followers.
This figure is quite high when compared to the 1.7 engagements that brands enjoy when they give away prizes worth $99 or less.
If you want to give away a high-value prize, but you don’t have the funds to invest in one, consider arranging a partnership deal with another brand. Provided that you have a large enough follower count, there will be brands that are willing to provide a prize for your contest in exchange for some promotion.
The way you promote the brand that provides the prize should be low-key. In the description of the contest, simply mention that the contest is sponsored by a particular company.
This Instagram post shows how you can pull this off.
You also need to put some thought into how you’re going to announce the contest.
It’s a good idea to use a custom image within the post that announces the contest.
Here’s an example of how you can do that.
As shown above, there’s also the option of adding the terms of the competition to the image, too.
With all of that out of the way, let’s check out some of the contest ideas you can use.
The tag-to-win contest idea is nice and straightforward.
All you’re doing is asking people to tag a friend in the comments section so that they can enter the contest, as well, and become eligible to win the prize.
This contest format does a great job of improving your profile’s organic reach.
That’s because once people are tagged by someone, they’ll likely receive a notification.
These people will then check out your profile and potentially become a follower.
They may also tag others. This will create a viral feedback loop, bringing more people into the competition.
To increase the impact of this feedback loop, you can also ask people to follow your account in addition to tagging someone.
Here is an example of a brand that uses this strategy.
If you want to be brave, you can ask people to tag two people. This, again, increases the potential reach of your contest.
The contest below shows how this can be done.
Once the competition is over, pick someone at random from the comments section. You can use an automated system to do this so that the contest remains objective.
If one of the entry conditions is to follow your profile, cross-reference the winner’s account with your follower list to make sure that everything is in order.
An alternative take on this format, the ‘nominate a friend to win’ contest, can work equally well.
Instead of asking people to randomly tag someone, you can instead suggest that they tag someone they believe deserves to win.
With this kind of format, the winner of the contest will be the person who has been tagged, and not the person who left the initial comment.
With this Instagram contest, you ask people to like your content if they want to enter the contest and have a chance of winning.
You can even use the phrase ‘double-tap to win’ since, on the Instagram app, double-tapping a photo automatically likes it.
There’s also the option of asking people to like your brand on Facebook, making it easy to increase the visibility and, therefore, the impact of your contest.
If you want to boost your follower count, mention that people also need to follow your profile if they want to be eligible to win.
Here’s an example of how that can be done.
This profile has used the combination of asking people to follow and like, thereby increasing the potential engagement this contest can produce.
Instagram is arguably the home of selfies, so this kind of contest is a great match for the platform.
It’s a type of contest that works particularly well with products.
With a selfie contest, you ask people to post a picture of themselves while they’re using your product, or with the product somewhere in the background.
This contest format is especially useful for a business because it helps show potential customers how a product can be used. It’s an excellent form of user-generated content.
When writing the description for a selfie contest, create a unique hashtag and then ask people to use this hashtag whenever they post their photos.
You can find the pictures people have uploaded for this contest by searching for the hashtag on Instagram.
At the end of the contest, pick the picture that you think is best.
Make sure that, when you create the rules for a selfie contest, you add that you might use the content at a later date.
User-generated content can provide an excellent source of social proof. Long after the contest is over, you can repost the content that the contest generated.
Here’s an example of how you can do a selfie contest.
Similar to the ‘like-to-win’ example from earlier, you can combine the format of the selfie contest with the other contest formats we’ve already covered.
You could mention that people need to like the post that announces the contest as well as posting a selfie.
The photo contest is closely related to the selfie contest we just covered.
The difference, however, is that you’re not asking people to take a selfie. Instead, they can take any type of photo they wish.
Like before, you ask people to submit photos using a relevant hashtag that you create.
You then search Instagram using this hashtag so that you can find a winning photo.
With this kind of contest, you don’t always have to offer a physical prize for the winner.
You can just let people know that the prize is that you’ll feature their content on your profile.
Here’s an example of a photo contest of which relates to a Boston News channel.
Here’s another one from the Empire State Building Instagram account.
It may be that you have a product or niche that is perfectly suited to photo contests. GoPro is an example of such a product.
If so, you should place a special focus on running photo contests.
That’s because this format will be especially easy to pull off while also providing you with an abundance of user-generated content that you can feature on your Instagram account.
A voting contest revolves around the following steps:
This contest format is great at generating engagement because you’re asking people to take a lot of social actions. Plus, the people who enter the contest will promote their own entries through their social channels.
However, you could argue that such a format is potentially asking too much from people.
Because of this, you may want to use this contest format only when you have a highly-engaged audience that cares about your profile and its content.
With that being said, another way you can run this contest is by having people submit photos first, and then only you find them using the assigned hashtag.
Based on what you find, you pick 3-5 finalist images and host them on your own profile.
You then ask your followers to like the one that they think is best, and the photo with the most likes wins.
This approach can help you achieve great results with a voting contest without asking too much of your followers.
Here’s an example of a profile that is doing something similar, but instead asking people to submit the photos to the host’s account directly.
Here’s a bit more context.
Here’s an example of how someone might post their own content in the hopes of obtaining a vote.
When running this kind of competition, you can also ask people to post their contest content to Facebook, as well.
Then you can count the likes that people have gathered on that platform and combine them with what they’ve achieved on Instagram.
Doing things this way can help expand the reach of your contest, improving your ability to generate brand awareness.
A caption contest is a contest in which you ask people to caption a photo that you’ve uploaded.
From that point, you can either:
The caption with the most likes is the winner.
While the second option can be a good way to engage your audience, the first option can help prevent people from artificially inflating their likes.
Here’s an example of a caption contest:
You may want to edit the image you use to announce the contest so that it highlights the fact that you’re in need of a caption.
The speech bubbles in the above post are a good example of how this can be done.
If you’re in a position where you need to put together a contest in a short amount of time, a challenge contest can work wonders.
With this contest format, you just need to come up with a simple challenge for people to meet, and the person who solves the challenge wins.
The challenge doesn’t need to be complex. In fact, simpler contests generally draw more social engagement and participation.
The post below shows how this can be done.
All that’s being asked of in this contest is that people guess which number the account owner is thinking of.
It’s simple and fun. The spontaneous feel helps to increase the authenticity of the profile, too, which helps boost long-term engagement.
Here’s another example, this time using a ‘guess the marbles’ challenge.
This contest format is simple and low-effort, making it a good choice for anyone who is new to running contests on Instagram.
You should now understand how to use Instagram contests to grow brand awareness.
As soon as you run your first contest, you’ll find that the whole process is a lot of fun. It’s also probably much easier than you expected.
Decide on a contest theme, create the rules, and establish a dedicated hashtag. Increase user engagement by cross-posting the contest on Facebook.
If you’re feeling nervous about setting up your first Instagram contest, get in touch and we can help you strategize (and assist you with your other digital marketing efforts).
If you can encourage people to invite their friends to participate in the contest, do so. The more people who see your contest and content, the better.
Do you have any tips related to running Instagram contests?
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If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo.
A strong brand creates instant recognition in the marketplace, especially amongst your customers.
It also builds loyalty and shows you share your customer’s values. Do this right, and both your customers and your competitors will always remember you.
If you’re yet to define and build your brand, this guide can show you where to start.
One of the best ways to leave a positive and lasting (visual) imprint of your brand is to create a unique brand logo.
Getting your brand logo professionally designed can be expensive.
Look at 99Designs research. They found that a professionally-designed logo can cost you anywhere from $400 up to $2500+, with the quality varying depending on the actual cost.
That sounds pricey, right?
You could take it upon yourself to design your logo from scratch by investing time in learning graphic design.
I could even show you where to find some free fonts you could use.
Or, I could show you how to design a free brand logo for your company with minimal effort on your part.
You see, gone are the days when your only option was to get a graphic designer to create your logo. They usually came with a hefty price tag.
Now, you can use online resources to design and create your very own brand logo for free.
And you can literally do it within a few minutes.
Some of these companies will even allow you to download your logo without having to invest any money.
In this article, I’ll walk you through five ways to create a free brand logo for your company in just minutes.
Free Logo Design is a free brand logo creator that allows you to create a brand logo of your own and incorporate it into your business.
You can do this in a few simple steps:
First of all, you’ll need to go to the homepage and enter your company name, as shown.
You should notice right off the bat that Free Logo Design gives you several design options as you type.
These images are too generic. You’ll want to be more specific.
So, pick a category from the drop-down menu and click “Start.”
For the “new” Kissmetrics brand logo, I’ll pick “Business & Consulting.”
Once you’ve clicked “Get Started,” it will bring you to the design page where a pop-up platform will display auto-generated logo templates from existing images.
You’ll see some containing your company’s name.
In the “Business & Consulting” category, the software generated 90 designs, with a maximum of 15 per page.
For the next step, go through all of the designs and find a logo that you think will:
Once satisfied with your decision, select the desired logo, and click “Add.”
From there, it will take you to the logo editor, where you may notice that the text and graphics are overlapping or jumbled up.
Each part of the graphic is an individual element, but the text is grouped as one.
This is your default logo.
You could leave it as it is, but, quite frankly, it won’t look great.
In this case, I’d like to move the text under the graphic and center it.
Select the text and drag it into position.
Once the text is aligned and looks pleasing to the eye, I’ll select all elements and move back to the center of the screen.
To do so, click and drag the cursor over the elements you want to move.
This creates a selection box of all elements that you can move (or rotate if required). A properties box that shows each element individually will also appear.
If you need to edit these elements, you can do so under the “Actions” toolbar.
An element’s colors can be edited, moved, flipped, and rotated.
You can also edit the color, alignment/curve, and font style of the text if you’re not quite happy with it.
Or you can add an extra logo, icon, shape, or more text from the options on the right.
Add an extra element or edit logo color if required.
Sometimes you can get stuck tweaking your design, potentially for hours.
For the “new” Kissmetrics brand logo, the goal is to create a completed logo design in only a few minutes.
And that’s all that’s needed. I’m happy with the design.
Now, with the design complete, it’s time to download your new brand logo. You can easily do this by clicking “Save” at the top-right corner of the screen.
Free Logo Design will then prepare your logo for download. Once ready, it will give you the following options:
Click “Download” and enter your name and email address.
The finished logo will now be sent to you, free of charge.
Although the free PNG file is of a low-resolution, it’s ideal for website use and email signatures.
Even the high-resolution download is reasonably priced. Currently, at $39, this includes a PDF, EPS, and vector SVG file.
This is a steal compared to the prices I mentioned earlier for a professional design, and it’s very cost-effective for a bootstrapping business startup.
Whether you’re a bootstrapping startup or not, realizing your brand’s importance can play a major role in your business’s success.
By equipping your company with a new brand logo, you’ll be one step closer to achieving this success.
Another free resource with a hands-on approach is Logomakr.
With Logomakr, you can instantly make a brand logo for your company.
Most of these free online logo makers use similar concepts when designing and editing. They use existing templates on a user-friendly design platform.
To create your design with Logomakr:
Go to their homepage, and it will greet you with an instructional video. This will quickly run through the simple process of using their platform to design a logo.
It also presents you with the following design advice to consider:
With your concept in mind, you’ll need to pick a graphic for your logo.
Next, search the million or more graphics in Logomakr’s database by using the search bar at the top left of your screen.
For my design, I’ll search “kiss.”
The database should then give hundreds of free-use images to choose from (for that particular search word).
Scroll through the results and select the image you’d like to use.
You’ll then return to the editing page, where you’ve multiple options to edit your design.
You can add text, shapes, paint, scale, move, or change your graphic color.
For this example, I’ll scale up the graphic to be larger. That way, it’ll stand out more.
Next, you’ll need to add your company name. Using the “add text” function, I’ll add “kissmetrics.”
Once you’ve added the text, you’ll notice two drop-down menus at the top of the screen.
One is for the font category, and the other is for the font style.
Select the font style or category that you think will have the best visual impact on your design.
You can play around with the text and the scales of the elements (text, image, or shapes) so they sit proportionate to each other.
Once you’re satisfied, consider the colors you’ll use in the final design and how that ties in with your branding strategy’s overall color scheme.
At Kissmetrics, I’m partial to the color blue.
You can change the color in three steps:
Once done, you’re ready to save and download a copy. Do this by clicking on “Save Logo” at the top right corner of your screen.
This will then bring you to your final set of options, depending on the logo’s use.
To opt for the free version, you’ll need to download and give credit to Logomakr.
For this design, I’ll click on “Download And Agree To Give Credit.”
Again, to download a higher-res image than the one provided for free, you’ll need to pay a premium. In this case, it’s $19.
With the high-res image, you’ll be able to use it on banners, company clothing, and for printing purposes.
If you’ve followed the simple steps above, you should now have a free brand logo that you can use as many times as you like.
You can do all of that in under 5 minutes, too.
Next on the list of software that offers free downloads is Canva.
If you’re not familiar with Canva, it’s simple design software that is quite popular with graphic designers and bloggers to create high-quality images like infographics and featured images.
Its popularity is due to its simplistic drag-and-drop design tools and a huge collection of photos, graphics, and fonts.
With the easy-to-use platform, you can create your brand logo in five easy steps:
Go to Canva’s Online Logo Maker and create an account.
Once you’re done, click on the “Start Designing A Custom Logo.”
The first thing you’ll want to do is select “Elements” from the toolbar and decide on a category. For this design, I’ll use an image from “Icons.”
A library of multiple icons will then appear. Scroll through them until you find an image you can use. Then, select it.
Some elements have the word “free” beside them. These are free-use graphics that you can use in your logo design.
Now that you have the main graphic for your logo, select the element, and change the color.
Remember: always keep your branding theme in mind. So, once again, I’ll use blue.
Next, you’ll want to add your company name by selecting the “Text” tool from the toolbar. Similar to “Elements,” you have a library of templates to choose from.
Scroll through to find a text that will fit your brand, keeping in mind the “free-use” templates.
Find your favorite and click on it. I’ll use “Blue Wood.”
You’ll notice that the text will center on top of the logo element. Click on it and drag it to where you want it.
Move both text and element so that they align with the center of the design template.
Once satisfied, it’s time to edit the text.
Click on and select the small text above “Blue Wood.” Delete this text.
Click on and select the text “Blue Wood” and replace it with your company name, “kissmetrics.”
Next, edit the text’s color and size by selecting the text and using the text toolbar at the top of your screen.
You also have the option to change the font style using the drop-down menu.
Your logo should now be ready to download. Click the “Download” button at the top right of the screen.
You’ll be given different file types to select for download.
The file types available are JPG, PNG, PDF standard, and PDF print. For the Kissmetrics logo, I’ll choose PDF standard.
Once downloaded, you’ll be able to view your new brand logo in a PDF reader.
Canva doesn’t yet support exporting logos in a vector format.
For higher-res graphics, you should make your logo as large as possible and download the PDF print version.
Don’t worry; with a PNG file, you’ll be able to add your logo to your website.
Another quick, simple, and free way to create a brand logo for your company.
GraphicSprings is software that allows you to use their platform to design and create a logo for free.
To begin your design, go to their logo design page and enter your company name.
Next, add an image from the database by selecting “Choose Your Graphic” from the side toolbar, left of the screen.
A sub-search bar will pop-up under your last selection, with a list of categories underneath.
If you know the graphic you’d like to add, enter it into the search bar.
GraphicSprings have included an “Internet” category, which is quite fitting, so I’ll use that.
Click the category you want, and a database containing stock images or graphics will appear.
(Just like the previous software).
Can you spot a common theme yet?
This simple concept works across each platform, eliminating the need to “reinvent the wheel.”
Search through the results, and once you see an image that you’d like to use, select it.
After choosing a graphic, the software will create your design and take you to the editing page. Once you’re there, it will prompt you to select the elements for editing.
Click on the text to edit it. It will allow you to change the font style, size, and format. You can also add some cool effects like stroke, shadow, or glow.
For simplicity, I’ll leave it as it is.
The options for editing are also basic. You have the ability to change the color and add some effects.
Canva will break the graphic into different elements (similar to Free Logo Design), so you can edit each piece individually.
I’ll stick with the color theme of blue, but I’ll keep the two-tone effect.
Next, select each element and change the colors accordingly.
Once the editing is complete and you’re satisfied with the design, click “Download Your Logo” at the bottom right of the editing page.
It will take you to the payment page, where you can buy the high-resolution image for as low as $19.99.
To access the vector files with the ability to edit after you purchase it, you’ll need to pay for the standard package, which costs $39.99.
With this option, you’ll have the ability to make aftermarket changes to your logo whenever you please.
Designimo also requires payment once the design is complete, but you can use the design tools for free to create the graphic for your logo.
They previously offered a low-res free download, but they now produce high-res images only.
Designimo is similar to Free Logo Design and GraphicSprings in that you enter the name of your company into the search bar and select a category that fits your needs.
It’ll then auto-generate multiple graphics using a huge database of existing designs.
Again, the level of editing is basic, but the results are solid.
It also follows the simple process that Free Logo Design uses:
For a quick video tutorial to help you use the platform, check out how it works here.
To ensure your design goes as smoothly as possible, I’ll walk you through the process below.
First, go to the homepage, add your company name, and click “Create Logo Now.”
Then, select a category from the drop-down menu, ranging from “Alphabetic Text” to “Travel & Hotel.”
For this example, I will use the category “Alphabetic Text.”
Designimo will provide you with numerous individual designs under each category.
While the other categories use existing graphics made up of symbols, the “Alphabetic Text” generates logos in the shape of the letter selected (hence the name).
It also files them alphabetically.
For the Kissmetrics logo, I’ll select the letter “K,” and go through the results. Each letter has multiple pages of designs, so navigate through them.
Once you’ve found the one you’d like to proceed with, select the graphic.
You’ll then land on the editing page, equipped with basic design and editing tools. Using the tools available, you can:
For this alphabetical logo, I’ll be a little creative and use the symbol shaped as “K” and use it to start the company name, “Kissmetrics.”
By deleting the “k” from the text, I now have a completely different and unique looking logo.
Edit the text size or font style, if required.
The default font is OK, so I’ll leave it as it is.
Next, change the colors to match your theme.
If you’re happy with the design, your new brand logo should now be ready to download. Click on “Download Now” or “Save For Future” (if you’d like to come back and work on it).
First, you’ll need to register your details and sign up for an account to download your image.
You’ll then be brought to an order confirmation page, to confirm and proceed to checkout.
Pay and download.
The cost for a high-res image, including PNG, JPG, and EPS Vector files, is $29.95.
Although not free, the brand logo you can create and download using this software is a high-quality graphic at a relatively low price.
When it comes to starting a new business, the tasks on your to-do list, along with the costs of setting everything up, can be overwhelming.
But creating a brand logo for your company doesn’t have to be.
Branding should be the core of your company’s marketing strategy.
Your brand should tell a story, and part of that story is your logo.
Being an expert in graphic design or outsourcing to a professional was once the norm (and it still is for many brands).
But now, the Internet is full of innovative people with new ideas and free software that can help new businesses reduce their startup costs.
With user-friendly tools, it’s possible to create a free brand logo for your company in minutes.
These platforms also help prevent you from being paralyzed by options.
Previously, you may have been up all night studying “how-to-design” videos on YouTube.
Now you don’t have to.
These platforms do most of the designing for you and, and they’ll even give you some quick tutorials. All you have to bring to the table is a good idea and an eye for a visually-pleasing design.
With your brand’s color and theme in mind, pick the software that is easiest for you and get started designing a free brand logo today.
In terms of user-friendliness, design results, or cost, which free brand logo software would you recommend?
The post 5 Free Brand Logo Tools For Your Company appeared first on Neil Patel.
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