Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain …
The post How to Create Your Personal Brand’s Visual Identity appeared first on Paper.li blog.
Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain …
The post How to Create Your Personal Brand’s Visual Identity appeared first on Paper.li blog.
Have you been debating using TikTok to grow your business?
With so many social media platforms out there, many businesses are hesitant to embrace yet another site. However, features like Stitch and Duet might make the platform worth the investment.
Here’s what those features are, why they matter, and a few examples of them in action.
Stitch is a TikTok editing feature that allows people to trim and edit other people’s videos and incorporate them into their own content.
For example, you might be posting a video on how to dominate on social media, and you see I’ve got a great video on the same subject. With Stitch, you can take a short snippet of my video, add it to your post and say “Look my boy Neil says this, so it’s something we should be doing with our marketing.”
One of the ultimate aims for social media marketers is for a piece of content to go viral. Normally this is achieved through people sharing your content and perhaps adding their own comments.
Stitch allows a piece of content to go viral in a very different way by incorporating video snippets directly into their posts.
Since the original creator gets credited, it has the potential to amplify your reach. This adds to the viral nature of TikTok, making it a powerful tool for marketers.
TikTok Duet works on the same principle as Stitch, allowing you to use other people’s videos on your own. The difference is, with Duet, the two videos play in a split-screen format.
Returning to the previous example, rather than cutting to a clip of me talking about social media marketing for your video, we can be on the screen at the same time, sharing the stage.
Like TikTok Stitch, Duet takes sharing to another level and encourages viral content. Rather than just sharing my video to your page (as you might on Facebook), you can add your comments and flourishes, and then amplify the message to your audience.
This can be an incredibly useful tool for marketers, and it’s another example of the innovative features that are attracting people to TikTok. (Here are my thoughts on why you should be marketing on TikTok.)
Your social media marketing goals rely on three key ingredients: reach, engagement, and action.
You want to reach as many people as possible, get them engaged with your content, and encourage them to take a desired action.
Simple, right? Well, as we all know, it’s not always that simple.
That’s why features like Stitch and Duet that boost engagement and increase your reach are extremely welcome.
You don’t have to dig too deep to realize why users love Stitch and Duet. Social media brings people together, and what better way to do that than through collaboration? People can get even closer to their friends, celebrities, influencers, and brands; and this is the basis of viral content.
For brands, it’s an opportunity for people to engage with your content in a different way, and when they Stitch, you get the credit, plus the free brand exposure that comes with it.
A big part of marketing is reaching your target audience where they “hang out.” With 689 million active users (and growing fast), there’s a good chance your market is on TikTok.
One thing to consider when choosing which social media platforms to use is demographics. TikTok has a much younger active user base than other platforms like Facebook (60% of users are from “Gen Z,”), so you need to understand how to market to this group.
Even if your target audience is slightly older, don’t be quick to write off TikTok. Facebook gained its popularity almost exclusively among the younger age groups, and look where it is now.
By embracing features like TikTok Stitch and Duet now, you’re getting in ahead of the competition and growing your profile on a platform that’s expanding fast. As TikTok continues to roll out features, it’s offering more for marketers.
How can you make TikTok Stitch and Duet work for your marketing? These brands incorporated Stitch and Duet into their marketing to create viral videos and reach more people.
This NBA video style is a common way of getting people to stitch your video. Your brand gives people a prompt, in this case, “Tell me you’re an NBA fan without telling me you’re an NBA fan,” and your followers stitch it into their video before responding.
Here’s the original video from the NBA:
Your followers see the prompt and create their own video with their responses. Here’s how Chicago Bulls mascot Benny the Bull responded using Stitch (sorry, Detroit fans.)
It’s a simple format, but it’s a great way to drive engagement. Every TikTok Stitch is free publicity that expands your reach.
Amazon Prime is undoubtedly perfectly placed for TikTok Stitch. After all, it has access to an endless amount of video.
This clip of Michael B. Jordan certainly got the viral effect, gaining a lot of traction around TikTok.
Here’s a stitch with over 73k likes (remember every time your clip is stitched, you get credit).
Amazon clearly has access to lots of star names and iconic videos, but the principles remain the same. In this case, the original clip makes people wonder what is going on in the scene, and then people use Stitch to respond by acting out the rest of the scene on their own.
Makeup brands tend to do very well on TikTok, and Urban Decay is no different. The Prince 4 Ever Collaboration release is a great example of how TikTok Stitch can be part of a product launch.
Here’s the original video:
It’s just a quick look at a new product, but it built excitement, and people got behind it, stitching clips into their videos:
If you’ve got unique products, this can be a powerful way to create a buzz around a new release.
I could have chosen from a whole host of influencers here because they play such a big part on platforms like TikTok.
When someone with nearly 12 million followers creates content, people get involved. On many occasions, people are using Stitch to share Demi Bagby’s videos.
Here’s one of many examples
It’s no surprise that brands such as Sony Pictures and Gymshark are sponsoring these influencers to reach a wider audience.
John Derting is a photographer and videographer with over 1.7 million followers on TikTok. His videos offer a unique view of the beauty in our world, and it’s something you can tap into with your brand.
By stitching these amazing videos into your content, you can add something extra to your TikTok presence. If you’re conscious about your environmental footprint and dedicated to protecting the beautiful things we have in the world, then this could be an ideal way to use TikTok Stitch.
It started with an epic fail of a barista trying to make a coffee with the Puma logo on top. The original video earned more than one million views, so Puma did more videos on it, this time using Duet to show their followers attempting the challenge.
Videos don’t have to be complicated to appeal to your audience, they’ve just got to be engaging, and this proved to be the case for Puma.
The video has nothing to do with selling clothing, but it’s a brilliant way to increase brand awareness.
Vessi is a Canadian shoe company, and they’re doing a great job on TikTok.
One of its most successful campaigns has been its duet giveaway.
This is another simple, but incredibly, effective strategy. Your followers do a duet showcasing your products and have the opportunity to win free products.
It’s a win-win. You get to expand your reach and show off your amazing products, and your followers get to win free prizes.
Another brand using duet challenges to increase engagement is San Diego Zoo.
When you’ve got lots of lovable animals hanging around, there’s plenty of great content—but sometimes it takes more than to get engagement.
#sandiegozooduetssweepstakes encouraged people to sing along with noisy bird, Crikey. It’s another example of how you can use TikTok Stitch and Duet to get people interacting with your brand. Take a look:
What do you get when you show footage of a young kid doing some crazy dunks?
Viral content.
ESPN knows the power of incredible sporting feats, and it does a great job of turning short video clips into viral content.
This video expanded its reach through duets like this one:
The #alternativewoahchallenge has 89.3 million views on TikTok.
So what did Fornite do?
They joined the trend and made their own video using the hashtag.
The original video got over 470,000 likes, and the duet earned it another 310,000 likes.
That’s a lot of views and a lot of likes.
To get the most out of your TikTok marketing, you need to have a Pro account access their analytics. As with any social media platform, you’ll need to constantly optimize your strategy to make sure you’re reaching as many people as possible, and this isn’t possible without analytics.
TikTok analytics provides insights into how your content is performing, although there are no metrics that specifically measure Stitch and Duet at the moment.
Your analytics can give you a good feel for what content works well and what doesn’t though, so keep an eye on metrics like:
To get Stitches and Duets, you need engagement with your videos, so use the feedback in your analytics to improve what you’re doing.
TikTok is growing fast. Which is no surprise with features Stitch and Duet that drive viral content.
These features don’t just work for users though, they’re also brilliant tools for marketers. We all want to grow our social presence and drive engagement, and these tools can help you do just that.
You want to be on the social media platforms that offer the most benefits and increasingly, TikTok is likely to be a top contender.
If you are creative with your content creation and use features like TikTok Stitch and Duet, you have the opportunity to reach a whole new audience.
Have you started TikTok marketing yet? Are Stitch and Duet helping drive engagement?
Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain …
The post How to Create Your Personal Brand’s Visual Identity appeared first on Paper.li blog.
Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain … The post How to Create Your Personal Brand’s Visual Identity appeared first on Paper.li blog.
The post How to Create Your Personal Brand’s Visual Identity first appeared on Online Web Store Site.
Visual branding is the most effective way to create a powerful online presence. If you don’t believe me, check out this article on why visuals are important in marketing: When half of the human brain …
The post How to Create Your Personal Brand’s Visual Identity appeared first on Paper.li blog.
Technology has been advancing at warp speed in the past few years.
One area that has been enjoying some of the most rapid advancements is blockchain.
That doesn’t mean solely cryptocurrencies like Bitcoin, Ethereum, and the slew of other cryptos being peddled on the crypto market.
Let’s look at non-fungible tokens (NFTs) and how brands can use NFTs in their marketing campaigns.
While they’ve been around for a couple of years, NFTs have recently become a hot topic (and even hotter investment).
What are they, and how do they work?
To understand non-fungible tokens (NFTs), we must first define the word “fungible.”
If something is fungible, it can be exchanged for something of equal or similar value. A typical example would be fiat currency (and even cryptocurrency). It’s fungible because you can trade it for goods of an equal value. You can also trade it for another currency if need be.
On the other hand, something that’s non-fungible is unique and therefore can’t be exchanged at equivalency. For example, a diamond is non-fungible as no two diamonds in the world are alike, and thus each has its unique value. You can’t trade one for another at equivalency.
A non-fungible token is a cryptographic asset created using blockchain technology.
What sets NFTs apart from cryptocurrencies (which are fungible tokens as they are identical to each other) is that they have unique identification codes and metadata to distinguish one NFT from another.
Because each NFT is unique, it cannot be traded or exchanged at equivalency with another NFT. The result is that each NFT is a digital collectible, a one-of-a-kind asset that can’t be replicated.
That’s where the craze for NFTs started. In 2017, CryptoKitties, a blend between Tamagotchi and trading cards, exploded onto the scene. Each kitten is unique and can be raised, reproduced, be traded— some for as much as $140,000.
NFT mania was born, and today, the interest in NFTs is only increasing.
One of the main reasons NFTs are important to brands is that they can be used to represent digital files, such as art, audio, and video. They are so versatile, they can be used to represent other forms of creative work like virtual real estate, virtual worlds, fashion, and much more.
What does this have to with your brand and marketing strategy?
Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy.
With NFTs, you can:
Ultimately, NFTs can help you increase conversions and drive revenue.
Here are ways brands are using NFTs to power their marketing.
The concept of NFTs in marketing may be a bit difficult to grasp. Like most things that are difficult to understand, the best way is to look at examples.
Here are some nifty ways brands are using NFTs. Hopefully, you’ll get some inspiration from them.
Research shows that 83 percent of millennials prefer to do business with brands that align with their values. That’s why brands need to support causes they believe in openly (and genuinely).
While Taco Bell has been doing this for years through their foundation, they took it to a whole new level by selling taco-themed NFT GIFs to support the Live Más Scholarship.
Within 30 minutes of putting their 25 NFTs (dubbed NFTacoBells) up for sale on Rarible (an NFT marketplace), all the GIFs were gone. Each GIF started at a bidding price of $1. However, they all sold for thousands of dollars each, with one going for as much as $3,646.
Creating and selling NFTs was a clever move on Taco Bell’s part as it generated a lot of buzz on mainstream media and social media; that’s always good for business.
Like Taco Bell, you can use NFTs to kill two birds with one stone:
Both are potent factors that can help drum up business for your brand.
Looking for a way to disrupt the market and make a name for yourself?
NFTs can help you do that.
That’s what happened when a little-known Chinese virtual sneaker brand called RTFKT designed an NFT sneaker for the Chinese New Year and put it up for auction.
The sneaker sold for a whopping $28,000.
That’s quite impressive for a brand that’s barely two years old, especially considering they sold a sneaker that can’t be touched, let alone worn. Impressive as this was, it was still way behind the $3 million they generated from another NFT sneaker they designed in collaboration with the 18-year-old artist, FEWOCiOUS.
With NFTs still in their infancy, this is the right time for marketers to join the bandwagon. It’s a great way to grab attention and build a tribe of followers.
As a marketer thinking of ways to leverage NFT technology, you can take a cue from RTFKT. Create limited memorabilia to celebrate special milestones and holidays, and use them in your marketing campaigns around those holiday seasons. You can give them away to the first X number of customers or even auction them off as stand-alone products.
Six million dollars in 20 minutes.
That’s how much Grimes made from a collection of 10 NFTs auctioned on Nifty Gateway.
It’s clear that people are interested in NFTs, and brands can leverage that interest to market their products. For example, you can:
Marketing is all about riding current trends and using your creativity to harness the excitement around them to draw attention to your brand.
With so many musicians and bands around, the music industry has become very competitive. Building and keeping a loyal fanbase isn’t as easy as it used to be.
The Kings of Leon found a way to get around that.
They released their album, “When You See Yourself” in the form of an NFT.
The Kings of Leon are using three types of tokens for this first-of-its-kind album release. One type features a special album package, while the second offers live show perks. The third type of token features exclusive audiovisual art.
While the album is available on all music platforms, the NFT version was only available on YellowHeart, priced at $50.
The sale of the NFTs was only open for two weeks, after which no more album tokens were created. This move made the tokens a tradeable collectible.
Being the first band to release an NFT version of an album put the Kings of Leon in the history books.
More than that, it put them in the hearts of their fans by allowing them to own a digital collectible. Now that’s an excellent way of fostering brand loyalty.
Virtually unknown in mainstream art circles, Mike Winkelmann has become something of a legend.
He sold a JPG file for $69.3 million, making him the third-most-expensive living artist at the time of the auction.
The file is a piece of art sold as a non-fungible token and is the first digital-only NFT auctioned by Christie’s.
The two-week timed auction had to be extended by 90 seconds as a flurry of bids came in when the auction was about to close.
What lessons can brands learn from this?
Be quick to embrace new technologies and ideas. With the competition becoming more fierce with each passing day, you must be willing to take risks and be disruptive to outperform.
A decade ago, the Nyan Cat GIF burst onto the digital scene with a colorful bang. Creator Chris Torres made an NFT version of the GIF that sold for over $500,000 on the crypto auction site, Foundation.
That’s right. An animated GIF from the past sold for over half a million dollars.
Chris, however, didn’t stop there. He organized an auction where classic memes are being auctioned off as NFTs. One of the memes, Bad Luck Brian, sold for over $34,000 on Foundation.
What can brands take away from this?
The lesson here is that your customers are willing to pay for great experiences. Capitalize on this by turning some of your best ads into NFTs. Create an event where you auction them off and make sure to publicize the event well.
Not only will this boost your brand awareness, but it will also help you reach new audiences in the tech space.
Sure, NFTs are still relatively new, and their practical use is still limited. However, people love them and are willing to spend on them. These are sure indicators that they’re here to stay.
Like blockchain technology powering them, NFTs could play a significant role in the digital landscape of the future. That’s particularly true for marketers as non-fungible tokens have opened up new avenues for interacting with your audience and creating memorable experiences for them.
Remember, most common technologies we use today (like social media) seemed like fads when they started.
Yet today, we depend on them for so many things in life. NFTs may seem like a craze today, but they bring to the table a lot of beneficial features (like transparency coupled with security) that break the limitations of current technologies we’re using.
NFTs are fantastic in creating memorable experiences for your customers. They’re also an excellent way of engaging with and interacting with your target audience.
While the technology is still in its infancy, brands need to pay close attention to it. More specifically, you need to research ways you can leverage NFTs in your marketing strategies. For example, you can mint luxury designs of your product, create memorable ad campaigns, or collaborate with NFT creators.
The bottom line is that NFT technology is here to stay, and it’s undoubtedly set to be a part of digital marketing.
Are NFTs a fad? Or are they here to stay?
Real Estate is not only about selling and buying. It serves a higher purpose. When we think about fulfilling our goals and ambitions, we want only the best for ourselves and those who surround us. … The post 5 Real Estate Influencers With Exceptional Personal Brands appeared first on Paper.li blog. The post 5 Real …
The post 5 Real Estate Influencers With Exceptional Personal Brands first appeared on Online Web Store Site.
The post 5 Real Estate Influencers With Exceptional Personal Brands appeared first on ROI Credit Builders.
Real Estate is not only about selling and buying. It serves a higher purpose. When we think about fulfilling our goals and ambitions, we want only the best for ourselves and those who surround us. … The post 5 Real Estate Influencers With Exceptional Personal Brands appeared first on Paper.li blog.
The post 5 Real Estate Influencers With Exceptional Personal Brands first appeared on Online Web Store Site.
The post 5 Real Estate Influencers With Exceptional Personal Brands appeared first on ROI Credit Builders.
Real Estate is not only about selling and buying. It serves a higher purpose. When we think about fulfilling our goals and ambitions, we want only the best for ourselves and those who surround us. …
The post 5 Real Estate Influencers With Exceptional Personal Brands appeared first on Paper.li blog.