Best Free Website Builders

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

Do you want to build a website? Luckily for you and the tens of thousands of online businesses out there, a digital website builder makes it easy to create professional sites that function beautifully in no time. 

The best part? There are many free website builder options. 

Website builders make it possible to create a responsive site optimized for SEO without having to invest a ton of money or time, which is perfect for small businesses. 

But you have to learn what features to look for first.

In this guide, I’ll walk you through the best free website builders on the market today, as well as which one can build the best site in your niche—whether you’re selling painted rocks, are a freelance writer, or want to bootstrap a dropshipping business.

The Top 4 Options For The Best Free Website Builders:

  1. Wix – The best for e-commerce sites
  2. Weebly – The best for general sites
  3. WordPress – The best for blogging and content creation
  4. Site123– The best for quick and easy landing pages

How to Choose The Best Free Website Builder For You

What is your site’s end goal? That’s the first and most important question you want to ask yourself when choosing a site builder.

Do you want to start a blog to share your extensive knowledge and thought leadership with the world?

Do you have a graphic design portfolio you want to show off to gain more freelance clients? Are you a non-profit that needs to display annual achievements and your mission statement? 

When creating your site with a free website builder, your end goal will determine what capabilities you need. Once you have your site’s end goal in mind, here are additional criteria to narrow down your choices.

Design Capabilities

If you’re a freelancer, a designer, or a photographer wanting to create an online portfolio, consider the design capabilities of each builder. 

  • Customization: How deep do their personalization and customization features go?
  • Templates: Do they provide eye-catching site templates you can use, so you don’t have to start from scratch?
  • Media storage: Does your site builder give you a lot of image storage space? Depending on how big your site will be, this is a key question if you want to keep things free. 

When thinking about how to present your portfolio or brand, this is the site builder criteria you most want to pay attention to. 

Learning Curve

How fast do you need your website built? This determines how much time you’re willing to spend learning the ins and outs of your website builder. 

  • Intuitive design: Some builders are pretty intuitive to learn, while others might have a larger learning curve.
  • Ease of use: Do you want a drag and drop builder to make building and configuring your site easier? Or do you prefer writing in HTML and coding the site yourself?
  • Tutorials and technical support: Do they have a robust support options where you can find answers or get a timely response from the company?

If you’re pressed for time and want something built fast, you might not want to pick a hefty builder with lots of capabilities to learn. A more straightforward drag-and-drop builder can get the job done faster and easier. 

Long-Term Options

As your business grows, your website will inevitably need to grow with it. Your site needs are going to change over time. When choosing your site builder, it’s a good idea to look into what their paid features include and if they fit the bill in terms of what your site might need as it grows. 

These can be things like:

  • Additional hosting capacity: Once traffic to your site hits a certain threshold, you’ll likely need to purchase additional hosting to sustain your traffic growth. 
  • Additional plugins and design features: If there is ever a need for additional plugins and features, does the free builder provide that?
  • Personalized support: Once you hit a wall creating your own site, do they have sufficient support to help you take things to the next level with CSS and HTML modifications?

Type of Website

What type of website do you need to build? As mentioned, determining your site’s end goal and working backward can help you answer that.

To give you a better idea, the internet is generally made up of five kinds of websites:

  • Blog: Are you going to continually publish content that informs, entertains, or inspires a particular audience?
  • Portfolio: Are you showcasing your work to sell your services to potential clients?
  • E-commerce site: Are you selling products or services with an online storefront?
  • Small business/organization site: Are you rounding out your brand with a public mission statement or publishing general public business information for the world to access?
  • Online application: While this is technically a website with more complexity, it’s beyond a free builder’s scope since it would need serious developer chops to build well. 

For most businesses, the type of site you need is a pretty basic question. But an important one to answer.

For example, most site builders have blogging capabilities, but this shouldn’t be the only thing you base your decision on. Once you’ve figured out which type of website you need to build, then we can move on to learning about the different kinds of site builders on the market. 

The Different Types of  Free Website Builders

Now, there’s a slew of free site builders out there, and they tend to fall into three general groups. 

Basic Website Builders

I’ve yet to come across one good reason not to build a website for your business. Non-profit organizations, informational sites, and even public speakers with a personal brand can all benefit from creating a professional website found by anyone online.

Basic web builders tend to have multiple functionalities. They don’t cater to one specific category. For example, suppose you’re looking to set up a portfolio site that’s low maintenance and simple, with a general contact form, a home page, a portfolio page, and an about page. In that case, a general website builder can be a great option. 

E-commerce Platforms

Are you currently selling products in a physical location? You’ll want to go with a website builder specifically made for e-commerce. Today, it isn’t enough to display your goods on a physical storefront. You need a digital storefront, too. Or maybe you want to open an e-commerce site without a physical storefront. E-commerce website builders make it easy to do that.

As an e-commerce business, you want capabilities that let you list products, accept multiple types of payments, categorize goods, and allow you to track backend inventory in real-time. 

Blogging and Content Creation

The web isn’t much without content. And if you want your site found by your audience, you want to make sure to use a website builder made to enable that end goal.

If you’re a thought leader, want to build your online brand, be an aspiring blogger, or create a community around a service or product, then a website builder geared for content generation is your best bet. 

You’ll be better off in the long-term as your business grows, and you won’t run into the problems you’d have if you choose a web builder meant for e-commerce. 

#1 – Wix — The Best For E-commerce Sites

If you’re looking for a free website builder that does everything a real-life store manager would do and then some, Wix makes that a reality.  

The thought of building an online store can be paralyzing. But once you create a Wix e-commerce site, you have access to perks like real-time tax calculations and adding several payment channels that you wouldn’t have with a builder geared toward content or portfolios. 

As a product seller, Wix helps you create beautifully designed storefronts with a selection of over 800 pre-built themes and templates ready to personalize at the click of a mouse. 

There’s no doubt e-commerce businesses are in good hands with Wix. It is a builder that goes out of its way to advertise themselves as such, instead of being a jack-of-all-trades. Still, as with every site builder, there can be some drawbacks. For example, if you ever want to move your site to another provider, you can’t do that with Wix’s builder because of how it’s configured. You’ll have to completely recreate it on a new platform.

Some of their e-commerce features designed to drive sales are:

  • Sales and customer behavior analytics
  • Displaying prices in international currencies
  • Easily creating subscriptions and discount coupons for customers
  • Integration with all social channels for greater visibility
  • Automated email marketing and abandoned cart recovery

To get started with Wix, visit their site and sign up.

#2 – Weebly — The Best For General Sites

Let’s face it. You might not need a free site builder with all the bells and whistles. And that’s okay. That’s why Weebly exists. It’s the best site builder for general sites that need to do their job well.

It’s perfect for information businesses, non-profits, small portfolios, mission statements, or landing pages. This is because they make it easy to bring your site together with a no-nonsense dashboard and with options like built-in image editors and professional design options that let you create video backgrounds.

As a general site, you don’t want to deal with the technical stuff like SSL certification, encryption, and often costly third-party domain shopping. Weebly integrates takes care of all that for you right on their platform. 

One of their best features as a site builder is that you have the option to fully customize their HTML and CSS if you choose to do so. While it might not be something you need right away, it’s nice to know you have that capability as a future option. Weebly is built for site design with a more structured approach. If you’re looking for a builder with a bit more design flexibility and freedom, this might be a downside. 

Their best site builder features include:

  • Easy-to-use dashboard
  • Drag-and-drop site builder
  • Additional integrations like payments and product search with upgrade
  • Integrated analytics that kills the need for additional plugin installation
  • Mobile app to manage your site from your phone 

You can sign up with Weebly here.

#3 – WordPress — The Best For Blogging And Content Creation

If I had to introduce WordPress to you, I’d say that it’s the top contender for blogging and content creation. 

Thankfully they provide a free site builder to get you started (in addition to paid options). 

For years, bloggers and companies like Disney, Dropbox, Spotify, and NBC have leveraged WordPress.com’s powerful site-building features to build audiences, expand their brand, and drive sales worldwide.

If you’re looking to blog, share your knowledge with the world, or create loads of content around your business, you’ll want to start with their free site builder. It’s designed to be straightforward and easy to use without any confusing and unnecessary features. This way, you can get started creating and publishing your content in record time. To help you if you get stuck, they provide free webinars that walk you through creating your site step by step. 

Their free site builder’s biggest downside is that you might grow out of its limited blogging toolbox. But if you want paid access to fully customize your site in the future, WordPress makes it easy to upgrade without the technical hassle. 

Some of the WordPress site builder’s best content creation features include: 

  • Optimized for search engine results
  • 24/7 live chat and support
  • Free subdomain that you can upgrade later to a custom domain
  • Free hosting without having to use a third party
  • Large selection of free themes to choose from and customize designed for sharing and creating content

Sign up with WordPress and start building your website for free. 

#4 – Site123 — The Best For Quick And Easy Landing Pages

Easy and quick are the two best words to describe Site123. With its no-brainer features, it’s the best site builder for simple sites that don’t need many internal pages. 

In other words, it’s great for landing pages. 

Your business might not need a blog, robust e-commerce features, or top-notch design capabilities, but it’s still in need of a place online it can call home. 

Site123 helps you check that off your list by being the most no-nonsense site builder possible. You can avoid frustration and a big learning curve with Site123’s optimally designed web building process, especially if it’s your first time building a site. 

Their best landing page buildeing features include:

  • Free speedy hosting
  • Built-in media gallery with free professional icons and video
  • Compatible with third-party plugins
  • Beautiful pre-made landing page templates so you don’t start from scratch
  • 500 MB of storage

You can start creating your online presence with Site123 here. 

What is your site’s end goal?

That’s the perfect question to start and end with because it’s the best way to determine which free website builder you’ll want to use. 

There’s no shortage of site builders in the market. What sets them apart is what they’re designed for and how you can use that to reach your goals.

Remember that many of them are geared for where you are now, but that can change when you think about how you plan to expand in the future. 

Still, a detailed overview of each builder and what they offer will point you in the right direction.

After you determine your site’s end goal, pick the right free builder to start creating your masterpiece from one of the options on this list. 

The post Best Free Website Builders appeared first on Neil Patel.

The Best Website Builders (In-Depth Review)

Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission.

There is one decision in life that you simply cannot get wrong.

And no, it’s not choosing the right partner or career. 

That life-changing decision comes down to what website builder you decide to use. 

Whether you are setting up a small non-profit or are itching to take over the world with your handmade jewelry, the quality of your site will be a key factor in your success. 

And to build a great site, you need a great web builder. Assuming of course you are like the vast majority of people with no technical skills. If you do have skills, what are you doing here? Get building!

But fret not. We’ve done the hard work and this article will guide you through the otherwise arduous process of finding the best website builder.

The Top 4 Best Website Builders

  1. Wix
  2. Weebly 
  3. Shopify
  4. WordPress

The Different Types of Website Builders

When choosing a website builder, your first consideration should be what your actual needs are. There are a multitude of reasons to want to start a website and they will affect the services and features you will need. 

For instance, is your goal to set up shop as an eCommerce entrepreneur, dropshipping items from abroad? 

Do you want to start a simple blog documenting your travel adventures?

Or perhaps you work in marketing and are looking for ways to test and optimize your sales funnels. 

Regardless of your goals, the idea of “knowing thyself” applies here. Think deeply about what you want now, but also your roadmap for the future. Once you commit to a particular website builder, it can be difficult to change later on. 

After getting a clear idea of your needs, you will then need to consider the different types of web builders available. 

Keep in mind that many website builders fit multiple categories, serving each need to a different extent. 

General-purpose website builders

There are thousands of reasons to create a website, and nowadays, it seems like every person and organization has one. 

To service such great demand, some website builders have taken a holistic approach in terms of appeal and their tools.

For example, these sites typically have a lot of features that other types of website builders have, such as the ability to blog.

However, as they are multi-purpose in nature, you cannot expect these features to not be as in-depth and robust as more specialist platforms. 

Some use cases for general website builders include:

  • Information websites – If your goal is to simply host information online, these general website builders can be quite useful. For instance, you may have a kitchen renovation company and want to start reaching potential customers online. 
  • Personal branding – Managing your personal brand is becoming more important every day. It is particularly important for independent workers and entrepreneurs as well as for employees applying for jobs.

An example of an information website. 

Content management platforms 

Content is what drives the web, and one of the oldest yet still most relevant forms of content is the blog post. 

Considering blogging is such a crucial part of the web, some website builders have been designed with a content management system in mind.

In the case that you want to get your thoughts out there; ideally, in a serious and sustained way, a blog website builder may be the right option for you. Use cases include:

  • Professional writing – This goes without saying, but if you want to be a writer, you actually have to write. Typically, you need a place where you can showcase your talent. Whether you are a business writer or journalist, maintaining a personal blog is important.
  • Thought leadership – In many industries, it is useful for people of prominence to share their unique insights on a public platform. Setting up a blog with a strong content management system helps to get ideas out in a sustained way. 

An example of a content-centric website.

Essentially, blog website builders are a good choice if you plan on writing long term and it is one of the things you focus on. 

eCommerce platforms 

Another type of website builder are eCommerce platforms. These platforms allow you to build and manage online stores through the ability to list goods, fulfill orders, and take payments. 

These website builders are useful for:

  • Side hustles – Perhaps you are interested in selling some goods in addition to your day job and don’t have the time to dedicate to the operational side of things. These website builders are great to solve this problem, as they handle the backend of your business. 
  • Digitizing your store – Maybe you already have a brick and mortar store and are looking to make your stock available online. In this situation, this type of website builder will take all the technical complications out of setting up online.

An example of an eCommerce website.

How to Choose The Best Website Builder For You 

Now it is time to take a closer look at some of the specific features to consider when evaluating a website builder.

Remember that although some website builders may fall into the same category, each may suit your needs differently.

For instance, you may be setting up an online shop and your primary consideration may be a low learning curve, whereas somebody else may be thinking about a platform that can allow them to scale easily. 

Here are some features you should consider.

Ease of use 

Things to consider:

  • Intuitiveness – Some website builders are easy to use and have simple interfaces with drag and drop functionality. This is useful as you won’t have to Google changes you want to make with the tool.
  • Learning curve – If you are not great with technology, it is unlikely you will want to spend hours learning how to set up a website. Some website builders are much easier than others.
  • Setup time – Similarly, you may want to get your site up and running immediately, particularly if it is an event you want to promote. 
  • Ongoing management – Needing external help to manage your site defeats the purpose of a website builder. It must be easy to manage in terms of updates. 

If you are new to setting up online or are time-constrained, how easy it is to get started will likely be your primary concern. 

Scalability 

Things to consider:

  • Custom code – Website builders use standardized code, which are the building blocks of a website. These allow you to easily create a site with various features. In some cases, however, you may need your own custom features and the ability to write your own code.
  • Migration – At some point, you may want to host your website yourself. However, not all website builders allow you to easily make this move. In some cases, you may have to redevelop your site from scratch.
  • Integrations – You will probably create new goals as your website grows, such as running ads or embedding social feeds. Some website builders are more compatible with other platforms and are easier to integrate.

You should think strongly about scalability if you are already an established business looking to create an online presence. This is particularly true if you are already selling products at scale in the real world. 

Startups in the fundraising process and are looking to scale fast or even change core features of their product should also take caution here. 

Support 

Things to consider: 

  • Support channels – You will need to consider the different ways you can get in touch with support teams such as live chat, email, and phone. In-depth FAQ’s (frequently asked questions) are also important.
  • Responsiveness – If your site breaks at 5 PM eastern time, but their support only works European hours, then you are in trouble. Some teams may also respond much quicker than others. 
  • Engagement – Unfortunately, some support teams are useless. Maybe they are being paid very little so they do not care, or they are overworked. Either way, you need support that can actually solve your problems.

If you plan on running a site with a lot of visitors and it happens to go down, the last thing you want is an unresponsive support team. This is especially true if you plan on driving a lot of traffic at a given time.

A website builder with a strong support team is also useful if you are just getting started online, considering you may still get stuck, even with simple interfaces. 

Price 

Things to consider: 

  • Cost – Some website builders can be more costly, with some reaching upwards of $299 a month (for landing pages, for instance). Others are permanently free with the option to upgrade for a small monthly fee. 
  • Trial – Before you commit, it can be useful to take advantage of a trial offer to play around with the tools. You will likely find that some are a better fit than others.
  • Hosting & domain – Most website builders will host your website on the web, which is typically included in the price. Some may also offer a domain as part of the package. Otherwise, you would have to purchase these yourself. 

If you plan on making money from your website, either by selling products directly or to capture leads, then price should not be a key consideration for you. Make an investment in the best service for your needs. 

However, if you just want to set up a small information site, then you could do with the cheapest options. 

Generally, website builders that have feature depth are typically more expensive as they solve more specific problems. 

Features 

Things to consider: 

  • eCommerce shop – If you plan to sell things online, you need a website builder that allows you to do so. Consider sub-features such as payment processing and product catalogs.
  • SEO – Some website builders have tools that allow you to rank better in Google searches.
  • Marketing tools – You may also need other marketing tools, such as forms, pop-ups, and chat boxes.  
  • Community – In some cases, you may want to expand your website into a community where people can communicate and network (otherwise known as a forum).
  • Analytic tools – Website builders may also offer analytic tools that help track traffic on your website or at least integrate with other tools that do.
  • Niche features – Perhaps there are some special features you are looking for such as the ability to set up a crowdfunding campaign in addition to having a standard website.

The features of a website builder are the main thing to consider when deciding which route to follow. This is because they will have the most impact on your specific goals.

For instance, if you want to set up a landing page for a specific product, trying to optimize with a generic site builder will be a pain. It will probably lack the in-depth analytic tools that a dedicated landing page builder would have. 

Also keep in mind that there are some features that you may not need now, but you could need in the future, such as if you plan on running paid ads to your blog posts. 

Design 

Things to consider: 

  • Themes and templates – Website builders allow you to start with a predesigned website that is customizable to various extents. Some themes serve different purposes in terms of branding and utility. 
  • Mobile-friendliness – You will need to ensure that your website builder automatically makes your website easy for mobile users, typically with responsive design.
  • Customization – It is likely you will want to make some changes to your template. You will need to consider the various customization tools available. 

Regardless of your goal, you should always be concerned with providing a great user experience to the people who are visiting your site. It simply makes logical sense – if your site is hard to navigate, people won’t get the most out of it.

The actual design and branding are important too. For instance, some designs are more corporate while others are more welcoming. There may be a design template that really suits your particular brand.

And if you are selling something, you need to ensure that the design is optimized to increase conversions.

Now that you have a good understanding of the types of website builders and the features to look out for, it is time to take a look at some of the best website builders on the market. 

#1 – Wix / Website Builder — The Best For General Use 

If there is one website builder that you have likely heard of, it is probably Wix. The effort that Wix puts into their marketing is phenomenal. Wix is so successful, in fact, that they have featured high profile celebrities like Jason Stratham in some of their campaigns. 

Not only that, but Wix has results to show for it too, with over 160 million websites hosted by the company. 

Wix is the best website builder if you don’t have a specific need in mind. Even in the opposite case, this is true, such as if you have broad needs and are aiming for different functionality. 

Wix is truly the “jack of all trades” in the sense that it does everything well, but nothing is truly exceptional. However, it serves its purpose for the average person looking to set up a website.

Pros of Wix 

Here are the best things about Wix:

  • Powerful app market – Wix has an enormous amount of add on features that you can access through their app market. Want to book meetings directly on your site? They have got you covered. Want a live chat pop up box? Simply click and install it on your site.
  • Covers every need – Wix covers most of the needs of people looking to set up a website. This includes setting up an eCommerce store, blog, or even just a simple information website.
  • Lots of templates – Wix has a wide variety of templates that you can choose from to get your website up and running quickly. Their templates are well designed and take the user experience into consideration. 

Cons of Wix 

Here are the weaker parts about Wix:

  • The user interface can be difficult – Although Wix is aimed at the mass market, the user interface can be quite tricky especially if you want to customize your site. You will often find yourself having to Google how to complete certain tasks. .
  • No migration – A huge downside with Wix is that you’re locked in, so you cannot take the code of your website somewhere else later on. This can cause problems if you quickly need to scale your business. 
  • Jack of all trades, master of none – Wix’s main strength is also its weakness. Although it has many features, it cannot compete with the quality of niche website builders.

Who should use Wix?

  • Small businesses – If you are offering a service such as legal advice or marketing, Wix is a solid website builder that will handle all of your needs. If your focus is selling products online, avoid Wix. 
  • Freelancers and professionals – In a similar manner, Wix is great for professionals who want to showcase their personal brand. It will allow you to cover all the potential bases of highlighting your portfolio, such as taking meetings and even blogging.

#2 – Weebly / Website Builder — The Easiest To Use 

Next, we have Weebly, which is a drag and drop website builder that prides itself on its ease of use. Weebly currently powers over 50 million websites and has been around since 2006, which is a huge achievement and testament to how effective the platform is. 

So, what has caused Weebly to be consistently favored among users? It comes down to the simple user experience and short learning curve. Weebly does not bombard you with features or a complicated interface.

Instead, it does not scare you away and allows you to get straight to the point of setting up your website.

Pros of Weebly

Here are the best things about Weebly:

  • Simple and easy to use – Weebly has a simple interface with drag and drop mechanics that just work. Everything feels natural and intuitive. It also helps that they have an onboarding mechanic with email and popup explanations when you get started.
  • Migration – If you decide you want to host your own website, Weebly makes it easy for you to take your site off their platform. 
  • Affordable – Compared to other generalist website builders, Weebly has one of the most affordable pricing structures. 
  • Great customer support – Weebly has a powerful customer support team who are active every day of the week. They typically reply within 1 day by email or even quicker via their live chat or phone lines.

Cons 

Here are the weaker parts about Weebly

  • Lacks diversity of function – The tradeoff of using Weebly is that it is not as powerful as Wix. For example, there are fewer features. In addition, some features such as their content management system and analytic tools are much weaker than competitors. 
  • Limited customization – As Weebly uses a drop and drop interface and themes, the customization can be quite limited. Wix also has this problem, but they have more tools at their disposal to solve this issue.
  • Scaling problems – Weebly is simply not a great platform if you have plans to grow your website in a significant way: it is just a simple website builder for day to day users. 

Who should use Weebly?

  • People who need simple websites – As a rule, you should use Weebly if you are not very tech-savvy and want to set up a simple website quickly. One category of users would be associations or clubs who want to set up an information site about their group.

#3 – Shopify / Website builder — The Best For Online Stores

If you plan on selling any type of product online – from jewelry to electric scooters – then your best bet will be to use a dedicated eCommerce platform and website builder. 

Without a doubt, the number one in this category is Shopify. The platform powers over 1 million merchants in 175 different countries, and is the third-largest online retailer in the US, trailing behind only Amazon and eBay. 

The Shopify software represents a complete end to end platform that allows you to set up, manage, and promote a store online. You can easily list your goods for sale, take payments, and fulfill orders – all under one roof. 

Pros 

Here are the best things about Shopify:

  • eCommerce specialty – The main draw of Shopify is that it is a niche website builder focused on setting up an eCommerce store. This means that all their features and processes are geared toward that end, resulting in a powerful platform that can help maximize sales. 
  • Security – If you are going to be handling transactions, you need ways to keep your site safe and customer data secure. Shopify stores have strong cybersecurity measures in place which a self-hosted website would typically lack. 
  • Integrated sales channels – Shopify has strong integrations with other platforms, such as Facebook and Amazon. This allows you to streamline your sales by managing your catalog on each platform under one roof. 

Cons 

Here are the weaker aspects of Shopify:

  • Niche focus on eCommerce – Because the focus is on eCommerce, Shopify lacks some of the features and finesse of other website builders. For instance, their content management system is very limited compared to WordPress.
  • Transaction fees + monthly fees – With each sale you make on Shopify, there is a transaction fee that ranges from 2.4% – 2.6%. Combined with payment provider fees, this can eat into your margin. 

Who should use Shopify?

  • Brick and mortar stores – If you have an in-person store and are looking to sell your products online, Shopify will offer you a solid footing into the digital world.
  • eCommerce startups – Entrepreneurs that are starting new brands or drop shipping will also benefit from the quick end to end set up that Shopify offers.

#4 – WordPress / Website builder — The Best For Content Management

One of the oldest and most reliable website builders is WordPress. The platform has come a long way since it launched in 2003 and is the most popular content management system on the web today.

In fact, WordPress powers a whopping 37.6% of all websites. 

As WordPress was around during the earlier days of the web, its focus revolved around content, which was the most prominent form of website at the time. 

It maintains that focus to this day, with WordPress having arguably the best content management system out of all the different website builders.

An important caveat is that WordPress is divided into platforms:

  • WordPress.org – This is the open-source (free version) of WordPress that comes with greater flexibility, but is harder for non-technical users.
  • WordPress.com – This is the paid version. You can get help with the installation of themes and management but is generally less customizable.

Pros 

Here are the best things about WordPress:

  • You have full control – Unlike other website builders, WordPress is fully customizable as the site is developed directly with code, as opposed to drag and drop interfaces. This means that you have much more flexibility in terms of design and function.
  • Robust blogging and CMS – WordPress is built front the ground up with content in mind. It has some of the best tools for publishing and managing content including team management, advanced scheduling, and categorizations. 
  • Lots of plugins – There are over 52,000 plugins available for WordPress. You can measure and boost your SEO with plugins such as YoastSEO, or you could even add a new function such as a shopping cart. 

Cons 

Here are the weaker aspects of WordPress:

  • You may need help – As your WordPress site is developed with code, you will likely need help to install and update your WordPress theme. This can come with a hefty cost, particularly if you want ongoing changes.
  • Learning curve – If you want to manage and update your site yourself, it can take some time to learn how to do so. Managing and scheduling posts are relatively easy, but updating how your site looks or installing a plugin is much more difficult.
  • Security issues – As your WordPress site is self-hosted, you are more vulnerable to cybersecurity issues. Some of the plugins for WordPress also can act as a risk as well. 

Who should use it

  • Bloggers – If writing is your main focus, then WordPress is a great choice. The platform is designed for bloggers, optimizing content management, and SEO. WordPress will allow you to scale and get the most out of your content.
  • Content centric businesses – Likewise, if you are building a business that is content-heavy, such as a new website, WordPress will help you to manage the operational side of content production much easier. 

Think about your goals

An important thing to keep in mind is that the website builders listed above can serve multiple functions, so this article has provided an overview for you, you will need to look into the details of each platform. 

The best choice for you will come down to both your needs at the moment and where you plan on taking your website in the future. 

After reading reviews like this one, make sure you take a step back and put your particular needs at the forefront of the decision before you commit. 

The post The Best Website Builders (In-Depth Review) appeared first on Neil Patel.