Tag: Buying

25 Ways To Drive More E-commerce Store Traffic Without Buying Ads

It’s no secret that e-commerce is here to stay.

With more consumers shopping online than ever before, retailers must work hard to get noticed.

What if you don’t have the budget for ads? Are you doomed to fade into the online abyss?

Absolutely not.

Over half of consumers prefer to shop online. Great news for online retailers like you, right?

With the growth of online marketplaces and hoards of choices available to consumers, it’s tough to get the attention you need to drive traffic and revenue.

Today, I’ll share 25 e-commerce tips to get more visitors to your site—without spending a dime on paid ads.

Best of all, many of these tips are easier to implement than you might think.

What Are the Benefits of Using Non-Paid Strategies to Increase E-Commerce Website Traffic?

Many marketers focus on paid e-commerce strategy because they think it’s the only way to outshine the big brands, but that isn’t always the case.

With 95 percent of website traffic hitting the first page of Google, all the traffic you could hope for is there, waiting.

One of the most obvious benefits of non-paid e-commerce strategies is you don’t need to invest money to drive traffic. You’re not trading dollar-for-dollar; instead, you’re trading time or resources for sales.

Another benefit is focusing on non-paid traffic means building a better, easier-to-use website. According to a study done by Amazon Web Services, 88 percent of online shoppers won’t return to a site they had a bad experience on.

With all the options for e-commerce shopping, why would they?

We’re completely inundated with options. The threshold for mistakes and user experience problems is getting lower and lower.

Finally, thinking outside the box helps build a real business with long-term potential.With paid ads, as soon as you turn off your budget, your traffic will plummet.

SEO, email marketing, and on-page experience are long-term strategies that pay off over time.

25 E-Commerce Strategies to Drive Traffic (Without Paying for Ads!)

Overall e-commerce sales have grown steadily year after year and show no sign of slowing down. By 2025, e-commerce sales could hit nearly 7,400 billion dollars. If you’re having trouble getting the traffic you want, there are tons of opportunities to get a piece of the pie.

Here are some e-commerce tips you can implement today to get more traffic to your site.

1. Start a Referral Program

Leads that come from referrals convert at a 30 percent higher rate than any other marketing method. If you don’t have a referral program for your e-commerce store, it’s never too late to get started.

Keep in mind, it doesn’t have to be elaborate.

E-Commerce Strategies to Drive Traffic - Start a Referral Program

Take GetResponse, for example. You get a $30 account credit for every person you refer to the software.

Offer something of value to existing customers for every customer they bring to you; it’s as simple as that!

To get started, find a referral program platform, then use these tips to drive sign-ups.

2. Build Out Your Blog

Google controls more than 92 percent of the search market, which means if you want traffic, you need to invest in SEO. Investing in a blog and delivering valuable content is one of the best e-commerce tips I can offer.

Start producing content regularly whether you have to hire someone or write everything yourself. I’m definitive proof that this strategy works.

If you don’t currently have a blog on your e-commerce website, starting one is easy. Most e-commerce platforms like BigCommerce and Shopify have built-in blogging templates to help you get started.

3. Improve the On-Page Experience

Google makes it crystal clear that the on-page experience is one of the most important factors they look at when determining whether a site should rank.

On-page experience refers to (but is not limited to):

To use these e-commerce tips, start by running the reports linked above. Google will offer you tips and strategies to improve your on-page experience.

Improving these factors helps increase your e-commerce traffic because your site looks better in Google’s eyes, and it’s easier for users to navigate, which keeps them coming back.

4. Build an Email List

Repeat customers spend 67 percent more than new customers—and one of the best ways to bring them back is by building an email list.

Why?

You’ve already established trust with them, and they know what you have to offer.

Take a look at this example from Birchbox:

E-Commerce Strategies to Drive Traffic - Build an Email List

Offering a unique promo code encourages customers to return and makes the offer feel exclusive and like they’re getting something that isn’t available to everyone.

To build an email list, try these strategies:

  • Offer a small discount (10 to 15 percent) for users that sign up for your email list.
  • Make your list feel exclusive by promoting new products only in your email list.
  • Post teasers about an upcoming email announcement on social media to encourage followers to sign up.

5. Retarget Email Subscribers

Once you’ve built out an email list, you’ll want to retarget users based on onsite behavior. Retargeting, in this case, means sending an email to someone who has shown interest in your business but didn’t take the action you were hoping for. (It can also be used for paid ads, but in this case, we’re covering non-paid strategies.)

Abandoned cart emails are one of the most effective ways to leverage email retargeting. In fact, they’re responsible for recovering nearly 30 percent of abandoned carts.

You can also send current customers suggested products related to a previous purchase. As we already covered, it’s easier to go after customers you already have than find new ones.

Here’s a quick guide to retargeting your email subscribers:

  • Look for ways to retarget users in your email marketing platform. For example, MailChimp has a retargeting email guide that walks its users through the process.
  • Implement the easiest retargeting campaigns first. Generally, abandoned cart emails and recommended products are easy wins.
  • Test other retargeting campaigns to see what works. For example, ask for reviews a week or so after purchase or suggest a new collection.

6. Optimize Your CTAs

Only around two percent of your web traffic will convert on the first visit, so capturing email addresses through your CTAs is crucial.

You need to experiment a bit to see what works. Even something as simple as the color of your CTA button can make a difference.

E-Commerce Strategies to Drive Traffic - Optimize Your CTAs

For example, Performable found that switching their CTA button from green to red boosted their conversion rate by 21 percent.

Try different CTA buttons and phrasing to see what works and test them side-by-side using A/B testing.

Don’t stop at colors, though. You can also test your CTA’s:

  • copy
  • placement
  • font type/size
  • including images
  • landing page
  • Offer

7. Improve Your Checkout Process

Nearly 70 percent of people abandon their cart. This can be due to hidden fees, shipping costs, too many steps, and a poor overall experience. The best e-commerce tips build on what you’re already doing, and the checkout process is a great place to start.

While people are more comfortable than ever shopping online, they also have high expectations for the process. How do you improve the process? Here are a few tips:

  • Get rid of hidden fees and be upfront about pricing.
  • Share shipping fees early in the process.
  • Limit the number of clicks to convert.
E-Commerce Strategies to Drive Traffic - Improve Your Checkout Process

Scandiweb did a great case study of the steps to improve their checkout experience. You don’t need to go nearly this far, but it’s a smart e-commerce strategy to implement no matter how big or small you decide to make it.

8. Develop a Rewards Program

A white paper by Altfeld shows that when selling to an existing customer, the probability of closing that sale is as high as 70 percent.

What’s the most effective way to bring customers back? Loyalty programs!

Rewarding customers for returning and doing business with you again is a brilliant and timeless strategy.

Take Sephora for example.

E-Commerce Strategies to Drive Traffic - Develop a Rewards Program

For every dollar spent, you earn one dollar in rewards. The more you spend, the more rewards you’re eligible for, including discounts and free shipping. It’s so simple when it’s broken down this way, but the hard part is coming up with a smart rewards program.

To set up an effective rewards program, you’ll want to:

  • See what your most profitable customers have in common (location, products, interests, etc.)
  • Look at data to see what drives purchases. This will help you set up a reward program. Do they like free shipping? Discounts? Access to new product lines early? Use a survey to ask customers if you aren’t sure.
  • Look for e-commerce reward and loyalty tools and plugins to implement your program.

9. Add Internal Links to Your Site

I’ve mentioned SEO already, but this step focuses on internal linking within your e-commerce website. How can this improve e-commerce traffic?

Sites without proper internal linking don’t rank as high as those with a solid link-building strategy.

E-Commerce Strategies to Drive Traffic - Add Internal Links to Your Site

By creating a web of links on your site, you’re telling Google that you are an excellent resource for what people want to buy and you’re a wealth of knowledge in whatever niche it is you sell in. That will improve the user experience while also improving your worth to Google.

Here are a few tips for adding internal links:

  • Identify hub pages—these are important pages you know your users want to see. Add links where it makes sense that point to these pages.
  • Link to related products on your product pages. If you sell tents, link to other camping gear, for example.
  • Use “breadcrumbs” in the navigation to help users quickly navigate back to core pages.
  • Use easy-to-understand anchor text, like this: Here’s more information about internal linking best practices. It’s clear what you’ll get if you click the highlighted text.

10. Get Active on Social Media

Ninety-one percent of people read at least one review before making a purchase. Where is a great place to get a lot of customer reviews?

Social media, of course.

Are you using social media to drive traffic to your e-commerce store?

Are you using it as a place for customers to land if they have something positive or negative to say about your business?

You should be doing both things because it helps show customers that you’re a real business with real people and not just some brand.

Here’s how to build a social media strategy for your e-commerce business.

11. Incorporate Chat on Your Website

You need to be there for your customers. Sixty percent of people want to connect with someone during the sales process.

Remember that one time you were in a brick and mortar and wanted help finding something, but you walked around and couldn’t find anyone to help you?

How did that make you feel? Unimportant?

As people turn to e-commerce, they expect to have the same customer service experience they get in person. That means you need to be available to answer questions and assist throughout the sales process.

There are plenty of live chat software to make this process simple. Leveraging chatbot automation, which answers common questions before connecting users to a live person, can also make it more affordable.

12. Focus on Value Upfront

Your e-commerce strategy cannot revolve around you asking your customers to do things without making them feel like they’re getting the most for their time and money.

A great example of this is email marketing. We all know we need a lead magnet if we expect anyone to give us their email, right?

We’re getting to a point where just offering a product isn’t enough to make a sale.

You need to offer free shipping, free trials, fast shipping, bonus offers, and handwritten letters to drive sales.

Whatever you decide to offer, make sure it’s clear what you’re offering upfront so people can see the value before they click to buy.

This also extends to other areas of your site, such as:

  • product pages
  • landing pages
  • CTAs
  • social media posts

13. Improve Your Product Pages By Focusing on Benefits not Features

You could be losing a lot of money due to poor product descriptions.

Want to know an easy fix?

As you write about a feature, think about the benefit for customers and center that in your copy.

Look at this example from Gillette:

E-Commerce Strategies to Drive Traffic - Improve Your Product Pages by Focusing on Features

Every feature is tied to a benefit.

They don’t just explain what it does. It’s a razor, we know what it does, but they explain how it will make you feel.

Here are a few other ways to improve your product pages:

  • Cut the clutter so users can easily focus on what matters.
  • Use clear, concise calls to action to tell visitors what to do next.
  • Check your page speed.
  • Use high-quality product photos.
  • Add social proof to build customer confidence.

14. Implement Video

Eighty-seven percent of video marketers say that video helped increase e-commerce traffic to their website.

I could do an entire guide on video e-commerce tips because that’s how important it is right now.

If you’re not embedding videos into your product pages, you’ll want to start right now.

15. Add User-Generated Content

As much as 80 percent of people say user-generated content impacts their purchasing decision.

E-Commerce Strategies to Drive Traffic - Add User-Generated Content

User-generated content can be as simple as taking an image of a product in use that a reviewer left and putting it on your website.

People are more likely to trust you when they see other people enjoy your products. Here are a few other ways to leverage UGC:

  • Add reviews to product pages.
  • Create a branded hashtag and ask users to share their favorite products.
  • Embed product pictures from users at the bottom of your website.

16. Understand Customer Personas

If you don’t know what a customer persona is, you could miss out on one of the simplest e-commerce tips.

What is a buyer persona?

It’s essentially a representation of your customer. What do they do? How do they act? How do they think? What makes them click?

If you don’t have a specific avatar that you’re marketing to in your e-commerce business, you’re potentially leaving money on the table.

17. Use Trust Signals

According to TrustedSite, lack of business legitimacy causes 50 percent of cart abandonments.

What are we talking about when we say legitimacy?

E-Commerce Strategies to Drive Traffic - Use Trust Signals

Trust.

As someone works through the purchase process, they might start to feel uneasy. Are you a real site, or a scam? Is the quality going to match their expectations?

How do you avoid mistrust?

Add trust signals to the process. These include:

  • badges
  • third-party verifications
  • customer reviews
  • testimonials
  • HTTP

Adding a video of yourself or someone in the business is another great way to show customers you’re a real business.

18. Offer Free Shipping

Here’s a stat that could drastically change your e-commerce revenue: 66 percent of consumers expect free shipping on every single online purchase.

These people expect you to pay the cost of shipping their products no matter how much they spend. You can thank Amazon for that.

That said, offering free shipping isn’t the revenue buster you think. As an added bonus, if you do everything else right on this list, you’ve likely secured yourself that customer.

There are a few ways to make free shipping work for you:

  • Up your prices to cover the shipping cost, then make it “free.”
  • Offer free shipping as a loyalty program reward.
  • Ask for an email address in exchange for free shipping.
  • Offer free shipping only for purchases over a certain amount.

19. Keep User Data Safe (and Make Sure Your Customers Know It)

This e-commerce tip goes hand-in-hand with trust signals, but it’s important on its own.

E-commerce sites collect a lot of data about their customers, including onsite actions, banking or card information, addresses, and potentially even social security numbers on your website.

What are you doing to protect this information?

Here are a few ways to keep your customer’s information safe:

  • have an SSL certificate
  • track all orders
  • require strong passwords
  • make sure your data storage is encrypted

Make sure you let your customers know that you’re doing all of this. When asking them to input sensitive information, include all the steps you take to protect their data.

20. Use Influencer Marketing

Influencer marketing is when you pair up with another brand or influencer to help them promote your products.

We see this frequently on platforms like Snapchat, TikTok, and Instagram.

E-Commerce Strategies to Drive Traffic - Use Influencer Signals

With the influencer marketing market growing to 16.4 billion in 2022, the potential is there.

Start reaching out to influencers in your niche and see if they sell endorsements. Send them free products to test out.

Dan-Os Seasoning is a great success story on TikTok, and now influencers all over the platform are using it in their cooking videos.

21. Research, Test, and Pivot

At this point, you’ve read through 20 e-commerce tips; all of which will help you drive more traffic to your site and convert at a higher rate.

If you want to succeed, you need to implement these strategies. However, not all strategies will work for every brand. Or they might work, but with a different approach.

For example, an e-commerce fashion website might get better results using influencers than a B2B manufacturing e-commerce company.

The only way to know is to research, test, and pivot. If something doesn’t work for your audience, try something new. It’s the only way to keep growing.

22. Create a Sense of Urgency

Visitors who leave your site without purchasing rarely complete the sale.

Urgency offers a compelling reason to complete the purchase now.

Maybe it’s “Act now! Quantities are low!” or “Buy now for free shipping!” or “This is a limited time offer!”

You can approach it from various angles, as long as the feeling of “don’t miss out on this” is created with your visitor.

Look at this example from American Apparel:

E-Commerce Strategies to Drive Traffic - Create a Sense of Urgency

Right there in red font, they warn shoppers that they are about to run out of this item.

There are so many ways to create urgency through exclusivity and FOMO, including:

  • Use popups to show other users who have made purchases.
  • Send “last chance” emails.
  • Add a shopping cart timer.
  • Display limited stock (like American apparel.)

23. Upsell the Customers You Have

Many smaller e-commerce stores ignore one of their arsenal’s most accessible selling weapons: upselling.

There is a false impression that it isn’t worth the effort, but that’s not the case.

Upselling can increase average order value, which adds up over time.

The very first year that Amazon tested upselling on their platform, they increased sales by 35 percent.

Here are a few ways to increase upsells:

  • offer related product sections on product pages.
  • suggest products on the checkout page.
  • offer free shipping for orders over a specific amount, say $25 or $50

24. Launch New Products

According to Nielsen, 63 percent of buyers like it when manufacturers offer new products. What does this mean for you as an e-commerce store owner?

You need to launch new products and make innovations in your industry regularly. The best e-commerce tip I can offer you is to focus on making a difference for people.

See what the competition is doing and figure out ways that you can take it to the next level.

If you don’t manufacture your products, there are still ways to innovate.

For example, if you’re selling home improvement products, perhaps you could find a way to bundle multiple items together? You could even create a bundle subscription box.

25. Spend Your Money Elsewhere

While this whole list of e-commerce tips focuses on how “not” to spend money, perhaps you could take whatever you would spend on paid ads and spend it somewhere else.

Spend it on outsourcing high-quality blog content, SEO strategy, or influencer marketing.

Every business should have a marketing budget regardless of how big or small it is. If you’re currently spending money on paid ads, think about what else you could do with that budget and experiment with other paid options.

E-Commerce Tips Frequently Asked Questions

How can I increase my e-commerce website traffic quickly?

Social media and influencer marketing are the two fastest ways to get more e-commerce traffic. Other methods like SEO are more of a long-term solution.

What percent of my e-commerce traffic should be from non-paid sources?

In years past, organic traffic had some of the highest rates of conversion simply because people are finding you naturally. This means you’re likely a solution to a problem the visitor has. It’s tough to put an exact number on this though because every business is different. However, you can succeed with nothing but paid traffic if your strategy allows for it.

How do I track my e-commerce website's traffic?

There are many ways to track e-commerce traffic. You can use your site’s Google Search Console dashboard as well as tools like SimilarWeb and Ahrefs.

What is organic traffic to an e-commerce website?

Organic traffic is website visitors that find your site without the use of paid advertisements, often by searching on sites like Google or Bing.

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Conclusion: E-Commerce Tips

As you read through these 25 e-commerce tips, which ones resonated with you the most? Do you feel more equipped to drive traffic to your store?

The most important thing to understand is that you don’t have to do all of these things perfectly, you just need to gradually implement them to see results.

Figure out what is currently wrong in your e-commerce store and identify the low-hanging fruit. Perhaps you simply need to ramp up blog content or update your checkout process. Most of those changes can be completed in a few days or weeks.

With all of these tips and tricks available to you, the possibilities are endless.

What are some of the ways you boost e-commerce sales without spending money on ads?

It’s Not Worth It: Here’s What 6 Organizations Have to Say About Buying Business Tradelines for Sale

You probably know why you need tradelines on your business credit reports. However, there is a right way and a wrong way to get them there. Adding tradelines is important, but you should definitely avoid business tradelines for sale. Buying tradelines can hurt more than it helps. 

Buying Business Tradelines for Sale Isn’t The Shortcut it May Seem

Honestly, there are no shortcuts in life or business. Think about it. Inevitably when you try to cut corners to make things go faster, you miss something important. More times than not, it ends up costing more time and money than it would have if you had just done it the right way to begin with. This is as true about building business credit as it is anything else. 

Still, some people try shortcuts anyway. The top three “shortcuts” to building business credit are:

For many, buying tradelines seems like the easiest and least risky shortcut. However, these 6 organizations agree, it’s just not worth it. 

#1 Federal Reserve

“The potential distortions in credit scores that piggybacking credit may introduce suggest that a reconsideration of existing regulations, industry practices, or both may be warranted to preserve the predictiveness of credit scoring models.”

Credit Where None is Due? Authorized User Account Status and “Piggybacking Credit”, Robert B. Avery, Kenneth P. Brevoort, Glenn B. Canner (Federal Reserve Board, March 5, 2010) 

# 2 Dun & Bradstreet

According to a Former D&B Employee:

“Opening a business credit account with any company is free. If you are paying for it, you are being ripped off. When the company who sold that tradeline to you gets taken down, all of their clients will get punished, too, with a mound of debt and a cursed credit file that will keep you from getting more credit to be able to pay it off.”

Joy Greenwood, 10 Common Trade-Line Mistakes, June 5, 2015

# 3 The FBI

When commenting on a 2013 bust of a fraud ring, “A second kind of tradeline is the “authorized user” tradeline, where a credit card holder adds another, so-called “authorized user,” to a credit card account. This raises the credit score of the authorized user, who inherits some of the primary user’s credit history.

Some defendants created and sold fake lines of credit for false identities made up by other defendants. These fraudulent primary tradelines were then used to increase the credit limits on fraud cards, so that the defendants could reap even larger profits. Defendants used the authorized user tradelines to create new identities.”

#4  FICO

FICO’s opinion on piggybacking is obvious here: “A … shadier version of piggybacking has been promoted by some CROs who offer to “rent” to their credit-challenged customers the trade lines of established account holders, in an effort to boost their customers’ credit profiles and scores.”

#5 Equifax

Equifax: “… authorized user abuse occurs when low-risk primary card owners “rent” their tradelines with extensive credit histories, high credit limits and solid repayment profiles to others – most times, knowingly, to fraudsters.”

#6 Experian

Experian: “Buying tradelines may be viewed as deceptive by lenders and credit reporting agencies, and could even put you in danger of committing bank fraud.

Credit scores are designed to help lenders determine a borrower’s creditworthiness, and most use your credit scores and credit reports to determine whether to approve a credit application and what terms you qualify for.

If you pay money to improve your credit scores without doing any of the work or even getting a card to use, you could be falsely representing your creditworthiness to potential lenders.”

Buying Business Tradelines for Sale

So, what are business trade lines, and how does buying business tradelines for sale work? Legit business trade lines are lines of credit extended to businesses by vendors. A business gets goods or services and agrees to pay for them at a later date. Tradelines are often established between a business and a vendor, rather than a line of credit offered by a bank. They can help businesses build credit by rapidly building positive credit experiences. 

There are many companies online which promise to sell ‘seasoned’ tradelines. If your company has poor or little credit, you can pay to have your business piggyback on the account of someone with well established, strong credit. This allows new business owners to seem more creditworthy than they really are. Sounds fishy right? 

How Does Piggybacking a Tradeline Work?

A third party uses a creditworthy borrower’s accounts to improve their own credit. The borrower adds the third party as a user of his lines of credit. But, he or she does not actually provide the third party with credit cards or account numbers. The third party has no way to actually make charges against the account. As a result, that third party user never actually uses the credit. 

The benefit to the third party is an improved credit rating. It appears they already have higher limit revolving accounts. In theory, showing you already have credit makes you more creditworthy for higher limit accounts. Some companies claim to be able to secure $100,000 – 250,000 credit lines once these accounts are reporting.  Obviously, this buying of business tradelines for sale is dishonest.

A company offering the piggybacking service maintains a network of creditworthy ‘card holders’ or ‘vendors.’ They will add strangers to their accounts as users for a fee. A third party, looking to increase their credit score, contacts the company. Then, the company selects one of the business  tradelines for sale to the client, and charges the client a fee per account. 

It Works for Personal Credit, so What’s the Problem?

 Now, it’s important to note that personal credit works differently than business credit in this area, and many other areas for that matter. 

Consumer trades such as this are legitimate. A person with poor credit can use this strategy without issue. So, if you know someone with great credit, it is perfectly fine to ask if you can become an authorized user on their card. You never need to use the card, and it can still help to raise your personal credit scores.

But, in the business credit realm, things are much different. Consider what the following agencies have to say. 

Lenders Know All About Business Tradelines for Sale 

Lenders and CRAs know all the unethical methods out there. They know what to look for, and they are looking.  For example, when they see a change in company ownership, or a new authorized user on a card, they dig deeper.  Furthermore, sooner or later D&B will figure out you are using business tradelines for sale. If a tradeline sales company inquires into your credit report, D & B finds out.

Any time you buy a tradeline, the seller checks your credit. Of course they do, because they want to be sure they get paid. When this happens, here is what happens next:

  • D&B shuts down tradeline(s) 
  • They red flag your entire profile, including legit trades alongside the illegitimate ones
  • You lose whatever time you think you gained by using business tradelines for sale
  • Plus, you’re out the cost of the tradelines

In addition, when a company has a reputation of being a tradeline seller, that company will be flagged as such. Any new inquiries by that flagged tradeline seller harms buyers, including older tradeline sales. There is no Statute of Limitations on this.  That means, if you bought tradelines 50 years ago, D&B may still find out and it can still harm you. 

Buying Business Tradelines for Sale is Not Worth It

Buying tradelines involves buying tradelines that belong to others and putting them on your credit report. While not technically illegal, it is dishonest.  If a lender figures out you are doing it, you could be black balled.  It isn’t worth it.

Still, adding tradelines to your business credit report is vital. You just have to do it the right way. Our Business Finance Suite helps you do just that. It walks you through the process step-by-step, so you get your own tradelines that you can actually use.  Find out more today by getting a free Business Finance Assessment with a Credit Suite specialist. 

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11 Proven Hacks to Keep Your Customers Buying More

It costs 5X less to retain a customer than it does to acquire a new one.

That’s why customer retention is crucial to growing your Ecommerce business.

What is customer retention?

Customer retention is the ability to encourage customers to keep coming back to make purchases. Research shows that repeat customers spend more than once-off customers, making retention a priority for any Ecommerce business that wants to grow. With research showing that retail Ecommerce sales are set to be more than $548 billion by 2024, you’ll want your customer retention strategy to be solid enough to get you a piece of that pie.

This post will dive into the strategies you can use to boost your customer retention rates. We’ll also look at foundational principles like attracting and converting customers. So, let’s get to it, shall we?

5 Customer Retention Strategies and Corresponding Tools for Ecommerce Companies

Many businesses make the mistake of investing heavily in customer attraction. Sure, if you don’t attract new customers, there’s a possibility your business may fold. However, attracting custoTapymers is not the key to business growth.

The key to business growth is customer retention.

That’s why you must develop strategies that will help you retain the customers you attract. You also need to have the right tools for the job.

Why is customer retention so important?

I’ll give you a few good reasons:

  • boosts loyalty
  • helps drive referral marketing
  • increases ROI
  • increases average order value (AOV)

Speaking of ROI, research shows that a mere 5 percent increase in customer retention can boost your revenue by over 25 percent, depending on the industry, product, and other factors.

With that said, let’s dive into the five customer retention strategies you can use to grow your Ecommerce business.

1. Understand the Customer Journey and Optimize Your Customer Experience Accordingly

One of the first steps to designing a customer retention strategy that works is to understand the customer journey. The heart of customer retention lies in meeting or exceeding the expectations your customers have.

To do that, you must understand the customer journey and optimize it for positive customer experiences (CX) at every step.

If you can keep your customers happy, they’ll keep coming back for more.

How do you do that?

Understand Your Audience

Understanding your audience allows you to know how to craft personalized messaging and experiences at every stage of the journey. Personalized experiences are essential in driving return sales. To better understand your audience, use:

  • Audience research tools like surveys and quizzes to gather demographic and psychographic data on your target audience.
  • Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics.
  • Tools like HubSpot to build buyer personas.

To build and optimize customer journeys that effectively retain your customers, you must first understand who your target audience is and what they want. This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates.

Design an Effective Customer Loyalty Program

Part of your customer journey must include creating a customer loyalty program.

Customer loyalty programs play a big role in increasing customer retention.

Customer loyalty is your customers’ willingness to keep buying from you. Loyalty programs encourage them to do just that and help increase their customer lifetime value (CLV). Designed and executed well, it increases sales and, most importantly, improves your customer retention rates. Here are a few tips and tools to help you design an effective customer loyalty program:

  • Know what rewards are meaningful to your customers.
  • Define the rules of your loyalty program. This includes which actions get rewarded and the kinds of rewards tied to each action.
  • Use tools like the Net Promoter Score to gauge your customers’ loyalty. This will help you know how effective your customer loyalty program is and how much work is needed to improve it.
  • Leverage customer loyalty programs like ReferralCandy to build and execute customer loyalty programs.

Designing a customer loyalty program must never be an afterthought; it must be an integral part of your customer retention strategy.

Running a hybrid B2B/B2C business?

My partner for this post, BigCommerce B2B Edition, makes it easy for you to offer different price lists and products to your different customer segments. You can also tailor your customer loyalty program to each customer category.

2. Follow Up After the First Transaction Is Completed

For most, a sale is the ultimate goal of running an Ecommerce business. However, to retain your customers, you must follow up after the first transaction is completed. Some follow up strategies you can implement include:

Use Email to Build Meaningful Relationships

Many Ecommerce businesses send a thank you email after a transaction. To retain your customers, though, you must do more than just thank them. You must build meaningful relationships with them.

That’s why following up after a transaction is essential. Here’s an example from Zoe’s Kitchen:

Customer Retention Strategies for E-Commerce Companies - Follow Up After the First Transaction Is Completed

Following up after a transaction helps you build meaningful relationships with your customers. For your follow-up to be effective, you must show your customers that you can provide more value. You do that by sending post-sales emails like:

  • product updates
  • cross-selling and upselling emails
  • feedback surveys
  • promotional emails
  • informational emails

This is where Ecommerce platforms like BigCommerce come in handy. It has many features you’ll get to help you grow your business. One of them is the automated email tool and integrations that will help you run follow-up campaigns. Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. That’s especially since you can add discount codes and coupons to your email templates to encourage conversions.

Be Proactive With Customer Onboarding

Customer onboarding is one of the most crucial steps to ensuring that a first-time customer becomes a repeat buyer. Onboarding refers to all the steps you take to gain customers’ trust until they become loyal customers. A few tips to enhance your customer onboarding include:

  • Use email marketing to welcome and nurture new customers.
  • Invest in interactive content to engage customers and get more data to create hyperpersonalized experiences.
  • Where necessary, create a tutorial to educate your customers on how best to use your product.

Customer onboarding is an essential follow-up process that allows you to show your customers that you value their success. Once they see that, it becomes easier for you to retain them.

3. Segment and Target Existing Customers for Customer Loyalty Programs

By this time, your interactions with your customers have opened up a gold mine of data. Every interaction helps you paint a better picture of each customer.

This is precious data you can use to segment your customers.

Segmentation is crucial in helping you create targeted and personalized campaigns. When it comes to customer retention, segmentation plays an integral role in creating effective customer loyalty programs for your existing customers.

Segmentation is key to increasing your chances of creating a customer loyalty program that will help you retain your existing customers.

For your loyalty program to work, you must create tailored rewards and experiences for the different segments as their needs are different. Examples of segments you can consider creating among existing customers include:

  • high spenders
  • cart abandoners
  • coupon lovers
  • one-time buyers

This is another area in which platforms like BigCommerce shine. It has a built-in tool that allows you to create loyalty groups, making it easy to target particular segments of your customer base for your customer loyalty program.

4. Allow Changes to Orders

Customer retention hinges on creating memorable experiences for your customers. One way to do that is to allow your customers to change their orders once they’ve made a purchase. For example, a customer may change their mind and want a product that’s a different size, color, etc. For BigCommerce users, allowing customers to change their orders is a cinch. That’s thanks to the order editing functionality the platform provides.

Allowing customers to change their orders is an excellent way to encourage customer retention.

When that happens, allow your customer to swap their purchase for the one they really want.

One of the results of this is that your customers will trust you more. It shows that you have their back and are willing to bend over backward to make them happy. Of course, that kind of trust can only lead to one thing—higher customer retention rates.

5. Offer Outstanding Customer Service

Customer retention is a function of the experiences your customers have with your brand. Besides the shopping experience, customer service is one of the biggest elements of ensuring you serve your customers exceptionally well.

That’s why you must offer outstanding customer service.

When you solve your customers’ problems in a friendly and efficient manner, they’ll see you as a reliable partner. Although they had an issue with your product, you’ll have earned their trust and loyalty.

How do you ensure your customer service is good enough to bolster your customer retention strategy?

  • Offer omnichannel customer service: Make it easy for your customers to reach you by being available on multiple communication channels. MobileMonkey is one of the best customer service tools that will help you create a cohesive experience across multiple channels.
  • Assign the right agent to the right customer: Assess your customer’s needs and assign the agent most qualified to handle them.
  • Learn from your competitors: Research how your competitors handle customer service issues like returns, faulty products, faulty charges, etc. Also, read customer reviews and call their customer service line to see what the customer service experience is like.
  • Help your customers help themselves: Some people prefer to troubleshoot and solve their problems. Creating an easy-to-navigate knowledge base using tools like HelpJuice will help you do just that.

Creating an outstanding customer service experience will undoubtedly help you win your customers’ loyalty. People want to know that they can depend on you to help them fast and efficiently if anything goes wrong. On the other hand, poor customer service will cost you customers and, ultimately, your business.

Customer Retention Bonus Tips/Pro Hacks

Customer retention is all about creating memorable experiences for your customers. Here are a few more ways you can do that:

Ask Customers to Set Up Profiles

Creating profiles offers a platform where customers can input important dates like anniversaries and birthdays. Doing this allows you to send reminders and personalized product recommendations for the special occasion.

Create an Affiliate Program

Create an affiliate program where satisfied customers can begin promoting your products and earn a commission. Besides the potential to earn revenue, an affiliate program makes your customers feel like part of your brand. The result is heightened customer loyalty.

Create a Community

People love being part of a special group. That’s why creating a community around your brand is an excellent way of boosting customer retention. An example of this would be creating an exclusive Facebook group where you share content surrounding your brand.

Now that you know how to retain your customers let’s briefly take a step back and look at how you can attract and convert your customers.

How to Attract Customers to Your ECommerce Businesses: 3 Strategies

While customer retention is one of the main pillars of business growth, you can’t have retention without attraction. So, let’s briefly look at a few ways you can attract customers to your Ecommerce store.

1. Have Great SEO to Attract Organic Traffic

Paid ads are a great way to gain traction, especially for a new Ecommerce store. However, if you want to play the long game, you must invest in a robust SEO strategy. The main reason being SEO is one of the best ways to attract organic traffic. A few tips to help you with your Ecommerce SEO include:

Let the Pros Take Care of It

If you have the budget, one of the easiest ways to boost your SEO is to hire an agency to take care of it for you. Besides freeing up your time to run your business, hiring an SEO agency has the advantages of:

  • Access to the right tools, resources, and human resources.
  • Agility to change strategy to align with the ever-changing SEO landscape.

Learn SEO and Take a DIY Approach

No budget for an SEO agency?

Then you could DIY your SEO.

While this approach will require time and commitment, learning the ins and outs of e-commerce SEO will help you better understand what it takes to attract the right traffic to your store. So, invest in a couple of SEO courses or teach yourself the art and science of driving traffic to your Ecommerce store.

Leverage an Ecommerce Platform Designed With SEO in Mind

An essential aspect many entrepreneurs overlook when picking an Ecommerce platform is the SEO aspect. Always consider the SEO features of a platform before investing in one. This is one of the reasons BigCommerce is one of the best platforms on the market. Here are a few SEO-centric features you can expect:

  • Fully customizable URLs.
  • Access to editing robot.txt files.
  • 301 redirects and URL rewrites to reflect any changes in product names.
  • CDN to increase site speed.
  • Microdata and schema markup to enhance your search result listings.

BigCommerce also offers in-depth guides like this one and this one to help ensure your store’s SEO is on point.

2. Create Engaging and Targeted Paid Ad Campaigns

As said, SEO is about the long game—it takes time to see results. To drive traffic to your site quickly, you’ll need to leverage targeted paid ad campaigns. Research shows that 46 percent of the most visited Ecommerce stores spend up to $1,000/month on paid ads. The top 16 percent spend upward of $20,000 per month, so yes, if you want to drive traffic to your store, you must invest in paid ads. While paid ads may cost you, they have several advantages that include:

  • Drive hyper-targeted traffic.
  • Generate sales faster.
  • Boost brand awareness.

The main advantage of paid ads is the speed at which they produce results. So, if you’re running a promotion or simply want to boost your monthly sales, paid ads could help you drive the traffic you need.

For your ads to be effective, though, you must ensure they’re engaging and targeted. To do that:

  • Understand your target audience and develop an ideal customer profile (ICP).
  • Choose and understand the platform you’re advertising on and follow best practices.
  • Thoroughly research your keywords and negative keywords (Ubersuggest is an excellent tool for this).
  • Craft personalized ad copy.
  • Determine the ad format you’ll use (video, text, etc.)
  • Use a campaign management tool like AdEspresso to create, manage, and optimize your paid ads.
  • Optimize your landing pages for better conversions.

It can be quite scary to put money in paid ads. After all, the ROI is never guaranteed. Creating engaging and targeted ads helps make your ads more effective, ensuring that you drive relevant traffic to your products.

3. List Your Products On as Many Channels as Possible

Today’s buyer is spoilt for choice regarding the platforms and channels they consume content on.

That’s why, when creating your Ecommerce paid ad strategy, you must advertise your product on as many channels as possible.

You must adopt an omnichannel approach to advertising.

Omnichannel marketing will ensure that you meet your customers where they are. It makes it easier for you to create ads that will appeal to your customers—ads that convert.

What exactly is omnichannel marketing?

It is an approach to marketing where you anticipate that your customers may start their journey with your brand on one device or platform and continue on another. With omnichannel marketing, you create a cohesive and unified experience for your customers across all platforms and at every touchpoint.

The result is a positive CX that results in more conversions and, ultimately, higher customer retention rates.

This is important as research shows that over 73 percent of online shoppers use multiple channels when shopping. A few tips to help you create an effective omnichannel strategy for your Ecommerce store include:

Make Every Touchpoint a Shopping Experience

Thankfully, with Ecommerce platforms like BigCommerce, your customers can easily buy from other channels (like social media) other than your store. You can also leverage external social media payment processing solutions to sell products directly on social media.

Offer Omnichannel Customer Support

Being available for your customers on their preferred channels helps you create a positive experience that will get them hooked to your brand.

Create a Mobile App

It’s no secret that mobile has overtaken desktop in terms of usage. Creating a mobile app helps you create tailored experiences for your customers on multiple platforms. It also helps you put your store in your customers’ pockets.

Listing your products on multiple channels is a great way of getting them in front of a larger audience. As a result, you’ll drive more traffic to your store and generate more sales on the different platforms you leverage.

Customer Attraction Bonus Tips/Pro Hacks

Besides the three main customer attraction strategies mentioned above, you can use other more advanced ones. Here are a few of them:

  • Leverage AI: AI can help you create accurate buyer personas and serve users personalized product recommendations.
  • Create viral content: Understand your audience’s pain points and aspirations and create your content around these. Also, make sure to meet search intent.
  • Distribute your content: Effective content distribution results in your content being published on the right platforms and being seen by the right audience.
  • Partner with influencers: Partnering with influencers is a great way of tapping into a large demographic that’s a perfect fit for your ICP. The followers are more likely to be interested in your products, and thus the chance of them visiting your website (and converting into customers) is higher.

Developing a strategy to attract customers to your Ecommerce store is an essential step to customer retention. If you can attract an audience in the right way, it improves your chances of them converting and, ultimately, becoming loyal customers.

How to Convert Customers: 3 Strategies

There are three steps to growing a loyal customer base:

  • Attracting the right audience.
  • Converting traffic into paying customers.
  • Retaining your customers.

We’ve already dealt with attracting and retaining customers. Now let’s take a quick dive into how you can convert visitors into customers.

First—what is a conversion?

A conversion in Ecommerce is any visitor who purchases one of your products. Conversion rate, therefore, is the percentage of visitors to your store who turn into customers.

The higher your conversion rates, the more sales you make. Don’t take our word for it. Check out LARQ’s case study. After partnering with BigCommerce, their conversions lifted by 80 percent and they enjoyed a 400 percent average increase in YoY revenue.

How do you improve your conversions?

  1. Create Outstanding Landing Pages

    Your landing page is an important element of your sales funnel as it’s usually the one that does the heavy selling. That’s why you must ensure you create outstanding ones that convert.Customer Retention Strategies for E-Commerce Companies - Create Outstanding Landing Pages
    Here are a few tips to help you do that:

    Keep it simple: Your landing page must be easy to read and understand at a glance. To do that, keep your design clear and uncluttered.

    Have only one objective: Your landing page must only have one goal—conversion. Keep it focused on that.

    Personalization is crucial: From meeting search intent to using language and visuals that appeal to the visitor, personalize your landing page as much as possible.

    Add detailed product descriptions: Your landing page is meant to sell, and one of the best ways is to give visitors a detailed description of what they’re buying. Include high-quality images.

    Use multiple CTAs: Include the same CTA at different places on your landing page. Doing so makes it easier for your visitor to click-through and purchase whenever they’re ready.

    Use a tried, tested, and proven landing page builder: If you’re a BigCommerce customer, you can use the built-in Page Builder tool to quickly and easily build landing pages.

    Your landing page is an essential part of your sales funnel. Besides helping you target specific customer segments, they also help you drive higher ROI for your paid traffic. That’s why you must invest in creating optimized ones for your Ecommerce store.

  2. Ensure Your Site Is Secure to Make Users Feel Safe Making Purchases From Your Shop

    Another crucial factor that helps boost your conversions is site security. Your customers want to feel safe when handing you their details during the checkout process, especially with the recent spike in data breaches. To ensure your site is secure, you must:

    Use a Secure Ecommerce Platform

    The first step to securing your Ecommerce store is to use a platform designed with security in mind. For example, platforms like BigCommerce offer sitewide HTTPS and other security features like firewalls, intrusion detection, and much more. A secure platform makes your customers feel safe to transact with you. It’s essential to boosting your conversions.

    Support Multiple Payment Methods

    Your customers will have different preferences when it comes to how they want to pay for your products. They feel more secure using a payment gateway they’re familiar with.

    Using multiple payment methods is a great way of giving your customers more options. Besides, it also enables you to offer multi-currency options—a crucial ingredient to improving your CX for global customers.

    While supporting multi-currency payment options may seem like a daunting task, with a platform like BigCommerce it isn’t. That’s because BigCommerce natively supports over 140 local currencies and over 65 payment gateways.

    Closely Review and Monitor All Plugins and Third-party Integrations

    When installing third-party solutions to enhance your store, you must make sure they’re from a trusted source. It’s also essential that you monitor them to ensure they’re regularly updated. Once you have no use for one, remove it from your store. You must keep third-party applications on your store to a bare minimum as they can create vulnerabilities in your store. 

    Stay on top of your Ecommerce store’s security by using tools like FreeScan to check for vulnerabilities and TrustWave for threat detection regularly. A secure store will not only protect you from cyberattacks, but also helps boost your conversions. Just make sure to invest in a secure Ecommerce platform and additional security tools if necessary. 

  3. Use an Abandoned Cart Saver

    Cart abandonment is an aspect of Ecommerce you can’t avoid. Research shows that, on average, close to 70 percent of carts are abandoned at checkout. That’s why, if you’re to improve your conversions, you must address this issue.

    One of the best ways to do that is to use an abandoned cart saver.
    An abandoned cart saver is a feature that allows you to send an email to customers who loaded their carts but didn’t complete the transaction.

    With BigCommerce’s Abandoned Cart Saver, the emails are fully customizable, allowing you to create personalized invites (with discount codes or coupons) to encourage customers to complete their purchases.Customer Retention Strategies for E-Commerce Companies - Use an Abandoned Cart Saver

Other Customer Conversion Pro Hacks

Besides the three conversion strategies discussed above, here are other tips for increasing your customer conversion rates:

  • Run targeted ads: Targeted ads appeal emotionally to your target audience. They also make your product seem like the perfect solution to their needs.
  • Retargeting: Use social media ads, apps, banner ads on websites, or email to retarget customers who viewed products on your store.
  • Use easy-to-fill forms: A/B test different form designs on your landing page to find out which works best for your customers. Test the number of form fields, copy, placement, etc.
  • Offer free shipping: Free shipping is another great incentive to encourage visitors to your landing page to convert into customers. Make sure to display this benefit.
  • Optimize your checkout page: Optimize your checkout page by eliminating distractions, showing trust signals, offering multiple payment options, etc. These will encourage customers to go through with their purchases.

Attracting the right kind of traffic is always the first step to customer retention. The next critical step is converting that traffic into customers. Be deliberate about both.

Frequently Asked Questions About Ecommerce Customer Retention Strategies

Still have a few questions concerning customer retention strategies you can use to boost your Ecommerce business?

Let’s quickly clear the air on some of the most common ones:

What Is Customer Retention?

Customer retention is the ability for a business to generate repeat customers from visitors to their business. Therefore, customer retention rate refers to the percentage of your customers that continue to buy from you over a given period.

How Can I Improve My Customer Retention?

Improving your customer retention rate is dependent on many factors. However, at the heart of a good customer retention strategy lies creating positive customer experiences at each touchpoint.

What Are Some Examples of How You Retain Customers?

There are several activities you can undertake to retain customers. Here are a few examples: creating loyalty programs, using email to build relationships with your customers and designing outstanding customer service experiences.

What Is a Good Customer Retention Rate for ECommerce?

Customer retention rates are affected by many factors such as industry, product, and others. However, the average customer retention rate for Ecommerce is said to be around 30 percent.

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Summary of Ecommerce Customer Retention Strategies

One-time sales are good, but they don’t grow your business.

For your Ecommerce business to be successful, you must encourage your customers to keep coming back.

That’s why designing a customer retention strategy is crucial.

Using the tips above, growing your business by attracting, converting, and retaining customers is no longer a lofty dream. Putting the tips into action will turn your dreams of growing your Ecommerce brand into reality.

And remember, your choice of Ecommerce platform also plays a huge role in your success in retaining customers. Platforms like BigCommerce that come with in-built customer retention features (like single-page checkout, coupon and discount codes, etc.) are your best bet.

Which customer retention strategies and tools have worked well for your business?

What is Programmatic Buying For PPC?

Advancements in the advertising industry have led to data-driven methods to promote and market your business.

One relevant example is programmatic advertising.

A study found programmatic ad spend will top $59.45 billion in 2019. By 2021, $81 billion of digital display ad spend will be conducted programmatically.

How can programmatic buying benefit your business? What does it even mean? This guide will share everything you need to know about this latest marketing trend and how to leverage it for your business.

What Is Programmatic Buying?

Previously, buying ads was a long and arduous process.

Advertisers were required to purchase impressions from publishers, negotiate terms for ad inventory, and send proposal requests to get their ads out into the world.

This meant a lot of back and forth and follow-ups across multiple parties. It was costly in most cases and, worse, inefficient.

The rise of programmatic advertising has sped up the process. Advertisers can now leverage machine learning and artificial intelligence (AI) technologies to automate the ad buying process in real-time.

This graphic from PubMatic shows the difference between the different types of ad buying:

programmatic buying definition

So, how does programmatic buying work? Here’s an example to help you understand the process.

Let’s say you sell tech products, like an iPhone.

You opt for a PPC campaign to promote your products on Google. Your goal is to bid on advertising inventory to get your promotional content featured on Facebook, Google, or in a 30-second pre-roll video on YouTube.

In the programmatic buying process, cookies or anonymous data are sent to a demand-side platform where the ad-buying occurs. Data can help identify users who have visited your website, live in your geographic location, or are existing customers.

This data could help you identify people who resemble your ideal target audience. In this case, it could be users who have read an article about the latest iPhone, visited the Apple website, or searched for iPhone reviews.

How to Get Your Ads Shown to High-Converting Users With These Attributes

Real-time bidding occurs between various advertisers who want to send an ad impression to the user. This entire process is automated and based on algorithms rather than human input—and it takes less than a few seconds.

The winner of the bid gets to show their ad to the website user.

Here’s to hoping website users will click the ad and convert!

In summary, programmatic buying lets advertisers identify their target market through behavioral insights rather than just keywords, bid on those users, and deliver the ad in the blink of an eye.

Advanced ad targeting capabilities means access to high-converting consumers who are more interested in the products or services you offer.

Why You Should Use Programmatic Buying in Your PPC Campaigns

Programmatic buying lets your ads reach your ideal target audience at affordable price points.

Here are some statistics on the results of programmatic buying:

  • Programmatic advertising generated an astounding $129.1 billion in 2020 and is expected to reach 155 billion in 2021.
  • The data-driven characteristics of programmatic advertising have led buy-side decision-makers to choose this option. Nearly half (48 percent) believe data is the driving force behind their programmatic investments and strategies.
  • Fifty-two percent of publishers state they have sold more than 81 percent of their ads inventory.
  • Video is a leading driver in programmatic advertising. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019.
  • Sixty-eight percent of marketers have stated paid ads are “very important” to their marketing strategy.

These statistics prove programmatic advertising can bring a load of benefits! Here are a few more benefits to leveraging this ad-buying strategy.

Increase Reach

Programmatic buying is supported on numerous ad networks and marketing channels. It lets marketers access private marketplaces or get ad space from thousands of websites with the click of a button.

Since the entire process is automated, advertisers can scale their PPC campaigns with minimum effort while staying within their budget.

More Transparency

Publishers and advertisers can receive real-time information about ad placements and activity. More transparency guarantees every penny is well-spent while simultaneously improving ROAS (Return on Ad Spend).

Target Beyond CTR

A PPC campaign can lead to thousands of impressions and clicks. Yet, these numbers don’t matter if you aren’t generating conversions and increasing sales.

With programmatic advertising, marketers can use advanced ad targeting features. Leveraging website behavior or demographic data lets advertisers reach their intended audience at scale.

Access to Data and Results

Programmatic exchanges provide real-time information on your ad performance. Once you get the insights, you can maximize results by investing in high-performing ads.

If you have subpar ads, then consider modifying them based on data from past campaigns. As long as you know what works and what doesn’t, you can optimize your campaigns and scale fast.

When Should I Use Programmatic Buying in PPC Campaigns?

Programmatic advertising looks promising, but it may not work for everyone. In this section, I’ll discuss when programmatic buying is a good fit.

How to Use Programmatic Buying in PPC Campaigns

  1. Move Beyond the Google Display Network

    If you’re a PPC marketer, you’ve probably used the Google Display Ad Network (GDN) to reach website users. Programmatic buying can help you make the most of it.

    Programmatic buying lets advertisers connect with 80+ additional inventory sources and get placements in sites that were previously inaccessible.

    On top of this, you can reach premium inventory previously considered too small to warrant placement in the GDB or too expensive for direct buys. An example would be ad placements in popular websites like The Wall Street Journal, CNBC, Bloomberg, or Entrepreneur.

  2. Access to First-Party Data

    Marketing strategies often rely on big data to be effective.

    With modern analytical tools, we can easily monitor results and gather information about our customer base.

    Demand-side platforms (where ad buying takes place) can integrate first-party data. This includes data from your customers or audience.

    First-party data can include CRM, social, behavioral, and subscription data.

    As a result, advertisers can launch highly personalized and targeted campaigns. Similar to Facebook campaigns, they can build lookalike audiences that match the profiles of their existing target audience.

    Research-backed data also means you can create content more likely to resonate with your audience. You can also create effective campaigns to get new prospects down the sales funnel.

  3. Personalize Ads

    People are bombarded with ads 24/7 on their phones, in their email, while they watch television.

    Programmatic buying lets advertisers create ads using behavioral targeting and demographic data. Hence, they can connect with their target audience without being spammy or annoying.

    For example, the Intercontinental Hotel Group (IHG), which owns hotel chains like Holiday Inn, used programmatic advertising to compete with Booking.com and Expedia.

    According to their data, consumers opted for their competitor sites because of the myth that they offered better prices. In reality, customers were charged between 15 percent and 30 percent more than the original price.

    The campaign did well because targeted users were more aware of the cost of booking from third-party sites.
    programmatic buying IHG

5 Programmatic Buying Software Options

At this stage, you’re probably wondering how to start with programmatic buying. Let’s take a look at some of the top programmatic buying software options to consider.

Simpli.fi

programmatic buying simpli.fi

Simpli.fi’s programmatic platform lets users efficiently buy targeted impressions or ad inventory from real-time advertising exchanges.

What makes it unique is it lets marketers leverage unstructured data instead of pre-made audience segments. Users can create highly targeted custom audiences based on CRM data, browsing behavior, search history, and geographic location.

You can also use insights to understand audience behavior, and optimize audiences in real-time. This is advantageous for businesses with a huge customer base and tons of data.

For seamless analytics, it has 60+ pre-built reports which lets users easily organize data from campaign results. They also have visualization tools to help you better understand data through graphs, charts, heat maps, and tables.

Adobe Advertising Cloud

programmatic buying adobe experience cloud

Adobe Advertising Cloud offers an independent platform for programmatic buying.

The demand-side platform can plan, optimize, and manage your ad campaigns.

AI pulls audience data so advertisers can launch a paid media strategy that fosters brand awareness. Content creators can also streamline content and build meaningful user experiences.

Budget is a main concern when it comes to running PPC campaigns. With Adobe, users can use AI to analyze data and conduct performance optimization for cost-efficient spending.

AdRoll

programmatic buying adroll

AdRoll’s programmatic platform uses customer intelligence data to identify and target potential leads. It aggregates consumer purchasing behavior on your website so you can understand what works and predict audience reception.

With its powerful analytics capabilities, marketers can send relevant messages to prospects, leading to more engagement and conversions. You can also run omnichannel marketing campaigns and connect with your audience through email, social media, or web across multiple devices.

DoubleClick by Google

programmatic buying google marketing platform

DoubleClick is a programmatic ad platform that automates the ad buying process and effectively runs campaigns in real-time.

Here’s a look at some of its most notable features:

  • DoubleClick Digital Marketing Manager: Built-in intelligence to uncover significant marketing insights on trafficking and reporting. This lets advertisers make data-driven decisions and gain more control of their advertising spend.
  • DoubleClick Bid Manager: This tool helps agencies effectively purchase display media from different ad exchanges in a streamlined platform.
  • DoubleClick Search: Powerful search features provide real-time insights on KPIs and ad performance. Their Ad Data Hub leverages data from Google Ads or your own CRM system to improve your PPC campaigns. By diving into the details, you can make smart bidding decisions and run ads across multiple platforms.
  • DoubleClick Rich Media: Data dashboarding tools streamline information from Google Ads, Analytics, or spreadsheets. Their interactive dashboards also generate easy-to-understand reports so you can communicate results to teams and executives.
  • DoubleClick Studio: Workflow and production tools help marketing teams and media agencies create high-quality and compelling ads which delivers results.
  • Google Analytics: Google Analytics helps users aggregate data to create tailored lists, identify digital touchpoints, and create shareable reports. As you get more information about your company, you can better understand your target audience.

Rubicon Project

programmatic buying rubicon project

Rubicon Project has an automated advertising platform connecting media buyers and publishers from across the globe. Top brands use it to reach over a billion consumers.

The platform centralizes the traditional proposal process and deal negotiation. User-friendly tools and real-time performance analytics capabilities seamlessly consolidate the ad buying process.

Furthermore, insightful reports from their Prebid impression funnel data provide information on page load and impressions across websites and mobile apps.

Conclusion

Programmatic buying lets marketers leverage AI and big data to reach their target audience.

Not only can you identify high-intent consumers, but you can also present ads at the right time and place to maximize results. The automated bidding process speeds up the process, so you can access premium ad inventory with minimal effort.

While it has a lot of benefits, it may not be a good fit for everyone. We highly recommend this solution for advertisers who have maximized the Google Display Ad Network (GDN) or have access to first-party data.

If you want to try it out for yourself, there are multiple platforms that can help you get started in an instant.

How will you use programmatic buying to power up your marketing?

Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups

The problem with selling your startup is the long exit time. Sometimes it can take as long as seven years before you can sell your business and hop on the next idea.

And the investors? They feel the same way.

Who wants to wait almost a decade to buy a startup when the face of tech is evolving at such a rapid pace? Plus, the price tag on those more established businesses often run into the billions.

That’s an expensive mistake if you make the wrong investment.

The solution? Micro startup acquisitions.

From Facebook to Microsoft, there is a massive trend to seek out tiny teams of five or less, buy them, and use the technology and talent to gain a competitive edge.

In this guide, we’ll discuss the benefits of buying and selling a micro startup, the trends changing M&R strategy, and the top tools you can use to sell (or buy) your startup.

But before we dive into that, we need to look into what micro startup acquisitions are and why you need to sit up and take notice.

Micro Startup Acquisitions: What Are They, and Why Should I Care?

Micro startup acquisitions are a move away from buying businesses with established products or even proven revenue streams.

Instead, larger tech companies like Twitter and Pinterest are making investments in small startups. These businesses usually consist of 2 to 3 people, and companies are taking bets on their products that aren’t even fully realized yet.

Why?

Companies are becoming more proactive and want to acquire complementary products earlier on in their road maps as a way to outwit the competition and obtain the best talent in the industry.

What does this mean for startups?

Your exit strategy timeline is A LOT shorter. Gone are the days of waiting 5, 7, or 10 years to sell, making it more affordable than ever to bootstrap your startup.

Hike Labs was founded in 2014, and by 2015, Pinterest had swooped in and acquired the San Francisco-based mobile publishing startup.

Micro Startup Acquisition Trends

Over the last couple of years, there have been clear trends in why big companies are choosing to invest in these small teams and use them as part of their growth strategy.

More deals are about gaining access to new capabilities or markets. While it’s a trend across sectors, it’s picking up steam in tech where companies are looking to deliver more complete solutions to consumers.

These acquisitions, which focus more on scope than scale, accounted for 90% of tech deals in 2019, which is a 40% increase from 2015. It’s a clear indicator that businesses want to expand their offerings and capabilities.

It’s Harder to Build the Right Product from Scratch

No one wants to be late to market.

Yes, the tech giants could develop the software these micro startups are making, but by the time it’s ready for market, a competitor might have rolled a similar product out and taken all the glory.

Or you could make the mistake of investing too much in the wrong idea, and there goes money, time, and resources down the toilet. It’s usually much cheaper to acquire a startup that has done the legwork than get an idea internally developed.

By acquiring micro startups, companies can mitigate both risks and reap the rewards.

For example, HR and finance SaaS vendor Workday bought Scout RFP (a San Francisco startup with a team of 8) for $540 million.

The startup built a cloud-based office procurement system that helps customers streamline supplier management. The acquisition is a step in the right direction for Workday to compete as a holistic enterprise resource planning solution.

The Micro Startup Talent Hunger Games

It’s no secret that attracting top tier talent can take your business to the next level.

These micro startup acquisitions aren’t only about products. Sometimes it’s the talent that attracts the bigger guys. Micro teams can amplify a company’s productivity while getting rid of the learning curve which comes with new hires.

The innovation and ability to push a startup idea into production mean the team has skills and knowledge that is invaluable to an established company.

For example, when Instagram bought Luma (its first acquisition), the tiny three-person team was part of the deal. The Luma team’s knowledge in video stabilization technology was critical in launching Instagram’s complementary app, Hyperlapse.

The Attractive Price Point of Micro Startups

A massive advantage of purchasing micro startups is the price.

It’s way cheaper to go small than fund a big, established company with hundreds of employees.

And the risk of it going under? A much softer blow.

If the investment goes the same way as Jay-Z’s Tidal music streaming app, it’s a much smaller amount to write off. Plus, you get to keep the team.

For example:

Microsoft spent $200 million to acquire Accompli and only $100 million for Sunrise. When you compare that to the $7.5 billion they spent on the acquisition of Github, or their purchase of Skype for $8.5 billion, that’s quite a bargain.

The same goes for Google acquiring Android for a measly $50 million in 2005 with key employees joining the company. As of 2020, the net worth of Android is estimated to be over $2.5 billion.

The Race for Artificial Intelligence With Micro Startups

Another major trend in micro startup acquisitions is artificial intelligence. Companies in almost every sector are looking to take advantage of machine learning and integrate it into their products.

When you combine this with the shortage of AI talent, there is a race to scoop up startups and their teams who are in the early stages of funding and research.

In 2019, Facebook quickly snapped up a visual search startup called GrokStyle, who developed an app that can automatically detect decor and home furniture from a photo. When asked about the acquisition, Facebook responded in a statement that “their team and technology will contribute to our AI capabilities”.

Tools for Acquiring or Selling Micro Startups and Other Businesses

Want to cash in on the micro acquisition boom? Whether you’re looking to sell or invest in a small business, there are various tools to help you swipe right and find your perfect match.

Micro Acquire

micro acquire

Micro Acquire is a marketplace that connects startups to buyers. The platform is free, private, and has no middlemen.

When you sign up, you’ll get instant access to over 10,000 trusted buyers with total anonymity.

The marketplace is designed to cut down on the time you need to sell your business and find startups to invest in. Once you’ve found a buyer or a seller, you’ll get a letter of intent (LOI) in 30 days or less.

Who Is It For?

Micro Aquire is for startups with an annual recurring revenue (ARR) of less than $500,000. It’s one of the best platforms for serial entrepreneurs to invest in small companies and grow them into booming successes.

Key Features

  • 30-day closing period.
  • Filter the listings to find a startup that ticks all your boxes.
  • Sell your startup by following a quick and simple selling process.
  • Each seller provides key metrics to give buyers an accurate idea about the sustainability of their business.
  • No middlemen. The sale is direct between the seller and buyer.

What Does It Cost?

  • Free: Micro Aquire is free for sellers and buyers with basic features.
  • Premium: For $290 per year, you’ll get the newest listings sent straight to your inbox before the other buyers on the free version. It gives you the chance to review, negotiate, and snap up a deal before anyone else. Plus, Micro Acquire won’t charge any commission from the sale.

Flippa

flippa

Flippa is a marketplace for buying and selling websites, apps, domains, and online businesses.

While it helps to streamline the negotiation and transaction process, it does have a history of scam listings.

If you decide to buy on Flippa, do your due diligence and put the listings under a microscope to make sure it’s legit to find those diamonds in the rough.

Who Is It For?

Flippa is an ideal marketplace for small to medium-sized businesses. You can find a range of sellers at any price.

You can buy or sell online businesses and products like:

  • Blogs
  • E-commerce stores
  • Affiliate sites
  • SaaS businesses
  • Apps
  • Shopify stores
  • Amazon FBA stores
  • Domains

Key Features

  • The easy-to-use site navigation makes it simple to list your business in under 10 minutes.
  • There are tons of filtering options to help you find a business that meets your needs and budget.
  • Choose the “Auction” feature to sell your business within 30 days or set it at a fixed price. Fixed price listings usually take 3-5 months to sell.
  • The “Broker-Matching Service” connects you to a personal broker who will manage the entire sales process from marketing to closing the deal on your behalf. You will need a net annual profit of at least $100,000 to qualify.
  • The “Self Service” feature gets you a Flippa account manager to help you with the sales process.
  • Use Flippa’s free Online Valuation Tool to get a sense of how much your business is worth.

What Does It Cost?

Flippa’s listing fees depend on what you’re selling:

  • Starter/template websites: $15
  • Domains: $10
  • iOS and Android Apps: $15
  • Established websites: $49

There is also a 10% success fee on each sale, and you can upgrade your listing with various packages starting at $295.

Tiny Capital

tiny capital

Tiny Capital is a different breed in the micro acquisition space. Unlike some of the other tools mentioned above, it’s a traditional venture capital firm, with a twist.

Instead of buying companies and becoming a micromanaging nightmare, Tiny has a hands-off approach.

Besides the required monthly and quarterly reports, founders rarely have contact with the firm, with some businesses only speaking to Tiny Capital founder, Andrew Wilkinson, once every six months.

Who Is It For?

Tiny Capital seeks to invest in profitable internet businesses within the information technology sectors.

Think your business would be a good fit?

You need to meet the following requirements:

  • 3-5 years in business.
  • A minimum of $500k per year in annual profit.
  • A high-quality team.
  • You have a simple online business with high margins that doesn’t require complex technology or large teams
  • Your business has a competitive advantage.

It’s the perfect micro acquisition option for founders who want a quick sales turn around (most deals are complete within 30 days) and an investor who is going to be seen and not heard.

Key Features

  • There is a simple selling structure where you can get a full or partial cash payment upfront.
  • Tiny Capital has a simple 30-day sales cycle that includes a 15-day due diligence process.
  • Founders can stay or go.
  • No culture change required.
  • No in-person meetings before or after the sale.

What Does It Cost?

There are no upfront costs with Tiny. All you need to do is contact the team, and you’ll get a response within 48 hours. If Tiny likes your business, you’ll get an offer within 7 days.

FE International

fe international

FE International is an acquisition advisory team for businesses earning five figures or more. With a 94.1% sales success rate, it’s one of the top tools for micro startup acquisitions.

As a full-service M&A (mergers and acquisitions service), the platform has integrated solutions for all the major elements of a successful acquisition. From valuation to exit planning to post-sale considerations, it’s all handled under one roof.

Who Is It For?

FE International specializes in selling websites in the SaaS, content, and e-commerce industries. It’s an excellent choice for startups within the 5 to 8 figure range who want top-tier support throughout the sales process.

Key Features

  • FE has a high sales success rate compared to its competitors.
  • It has a vetted investor network of 50,000 people, ensuring only qualified, seasoned professionals view information about your business.
  • Several brokers are always available to minimize disruptions in the sales process.
  • To help you get the best possible deal, FE International creates a thorough sales plan and marketing materials to attract qualified buyers.
  • FE brokers will approach several pre-screened and vetted investors and negotiate the best deal on your behalf.

What Does It Cost?

There are no listing fees for sellers or joining fees for investors. Brokers are paid a 15% commission fee on all sales, and there is a buyer transaction fee of 2.5% with a maximum threshold of $1,000.

Empire Flippers

empire flippers

Since opening its doors in 2013, Empire Flippers has sold over $93,000,000 worth of websites and online businesses with an impressive 88% selling success rate.

Who Is It For?

Empire Flippers is interested in websites within the following categories:

There is an intensive seller vetting process to ensure only quality listings make it onto the marketplace, and there is a dedicated team for each step of the process.

To qualify for a listing on Empire Flippers, you must meet the following requirements:

  • Your business or website must have a 6-month solid track record of at least $1000 profit per month.
  • You must be using Google Analytics for the past 6 months.

Key Features

  • Empire Flippers has a dedicated migrations team to take care of transferring your new business to you.
  • Get an estimate on how much your business is worth on Empire Flippers before you start the vetting process.
  • New listings are sent out via email to a list of over 45,000 people.
  • If you list with Empire Flippers, you will need to agree to not list your business anywhere else for 2 months. Sellers also need to sign a 3-year non-compete agreement.

What Does It Cost?

Empire Flippers has a $297 listing fee for first-time sellers. But if your listing is declined, it is 100% refundable.

If you’re a repeat seller, you’ll only pay $97 to list your site.

Potential buyers must pay a refundable 5% deposit fee to gain access to a listings URL, P&L, and Google Analytics.

There are commission fees ranging from 8% to 15% depending on the final sale price.

Conclusion

The race is on for micro startup acquisitions.

Companies who understand the benefits of expanding their scope by adding complementary products and talent to their portfolio will reap the rewards.

Companies who forgo adding micro acquisitions as part of their mergers and acquisitions strategy are going to get left in the dust by competitors and struggle to find top-tier talent.

In short, there is no better time to be a desirable tiny startup.

Have you ever sold or acquired a micro startup? What has been your experience?

The post Micro Startup Acquisition: The Definitive Guide to Buying and Selling Small Startups appeared first on Neil Patel.

Buying Savings Bonds

Buying Savings Bonds

Seeking a dependable, low-risk financial investment for your cash? Think about spending in cost savings bonds.

Undoubtedly, purchasing cost savings bonds is among the least attractive financial investments available, ranking right together with interest-bearing accounts. 1 in 5 Americans are spending in cost savings bonds. Definitely, there have to be a reason they would certainly select to spend their hard-earned cash by doing this as well as acquisition United States cost savings bonds.

Buying cost savings bonds can imply a variety of advantages for the financier. While it will definitely not lead you to a homerun, it is, nevertheless, the best, most trustworthy financial investment alternative readily available. The factor, certainly, is that purchasing cost savings bonds indicates you are completely assured by the United States Government itself.

One more factor is that spending in cost savings bond can release you from regional as well as state revenue tax obligation returns to a particular level. The financial savings bonds themselves are tax-free, and also this, of program, enhances their return.

Apart from that, if you got your bonds prior to January 1990, they might be without government tax obligation completely if you utilized them to spend for your university tuition of your youngster. Keep in mind that this advantage just relates to moms and dads that are qualified under the earnings degree need.

Unlike the supply market, spending in financial savings bonds does not guarantee any kind of high returns. Still, spending in financial savings bonds is a risk-free wager if you are preparing to utilize the cash to pay for your kid’s university tuition or for supplement retired life earnings.

One can never ever anticipate the efficiency of the securities market. That becomes part of the danger entailed, which you can prevent by buying financial savings bonds. Financial savings bonds end up being extra appealing if the supply market dives as well as financial savings rate of interest prices are also not executing well.

Remember this: do not make use of financial savings bonds as basis for your retired life strategy. When you retire, they do not supply sufficient return to effectively sustain you. Rather, buy cost savings bonds as a supplement to your existing 401(k) or various other retired life choices.

The charm in purchasing financial savings bonds is that, while you will not obtain abundant, you are not most likely to shed your t-shirt either. When you come right to it, you are secure, which is certainly not a poor point.

Unquestionably, spending in financial savings bonds is one of the least hot financial investments out there, ranking right along with cost savings accounts. An additional factor is that spending in financial savings bond can release you from neighborhood as well as state revenue tax obligation returns to a specific level. Unlike the supply market, spending in financial savings bonds does not guarantee any kind of high returns. Still, spending in cost savings bonds is a risk-free wager if you are intending to make use of the cash to pay for your youngster’s university tuition or for supplement retired life earnings. If the supply market dives and also financial savings rate of interest prices are furthermore not doing well, cost savings bonds end up being a lot more eye-catching.

The post Buying Savings Bonds appeared first on ROI Credit Builders.

Buying Savings Bonds

Buying Savings Bonds

Seeking a dependable, low-risk financial investment for your cash? Think about spending in cost savings bonds.

Undoubtedly, purchasing cost savings bonds is among the least attractive financial investments available, ranking right together with interest-bearing accounts. 1 in 5 Americans are spending in cost savings bonds. Definitely, there have to be a reason they would certainly select to spend their hard-earned cash by doing this as well as acquisition United States cost savings bonds.

Buying cost savings bonds can imply a variety of advantages for the financier. While it will definitely not lead you to a homerun, it is, nevertheless, the best, most trustworthy financial investment alternative readily available. The factor, certainly, is that purchasing cost savings bonds indicates you are completely assured by the United States Government itself.

One more factor is that spending in cost savings bond can release you from regional as well as state revenue tax obligation returns to a particular level. The financial savings bonds themselves are tax-free, and also this, of program, enhances their return.

Apart from that, if you got your bonds prior to January 1990, they might be without government tax obligation completely if you utilized them to spend for your university tuition of your youngster. Keep in mind that this advantage just relates to moms and dads that are qualified under the earnings degree need.

Unlike the supply market, spending in financial savings bonds does not guarantee any kind of high returns. Still, spending in financial savings bonds is a risk-free wager if you are preparing to utilize the cash to pay for your kid’s university tuition or for supplement retired life earnings.

One can never ever anticipate the efficiency of the securities market. That becomes part of the danger entailed, which you can prevent by buying financial savings bonds. Financial savings bonds end up being extra appealing if the supply market dives as well as financial savings rate of interest prices are also not executing well.

Remember this: do not make use of financial savings bonds as basis for your retired life strategy. When you retire, they do not supply sufficient return to effectively sustain you. Rather, buy cost savings bonds as a supplement to your existing 401(k) or various other retired life choices.

The charm in purchasing financial savings bonds is that, while you will not obtain abundant, you are not most likely to shed your t-shirt either. When you come right to it, you are secure, which is certainly not a poor point.

Unquestionably, spending in financial savings bonds is one of the least hot financial investments out there, ranking right along with cost savings accounts. An additional factor is that spending in financial savings bond can release you from neighborhood as well as state revenue tax obligation returns to a specific level. Unlike the supply market, spending in financial savings bonds does not guarantee any kind of high returns. Still, spending in cost savings bonds is a risk-free wager if you are intending to make use of the cash to pay for your youngster’s university tuition or for supplement retired life earnings. If the supply market dives and also financial savings rate of interest prices are furthermore not doing well, cost savings bonds end up being a lot more eye-catching.

The post Buying Savings Bonds appeared first on ROI Credit Builders.