New comment by plow-tycoon in "Ask HN: Who wants to be hired? (March 2024)"

Location: Vancouver, Canada Remote: Yes, somewhat flexible regarding timezones and travel, but do not have a work Visa for the US, though I am an incorporated contractor in Canada.

Willing to Relocate: Not likely, but not impossible

Technologies: JavaScript, TypeScript, Vue, React, Node (largely in-support of frontend build tooling), Angular.js 1.x (ideally only in terms of migrating to something else), Golang (minimal, mostly experimental), Swift/SwiftUI for macOS, GitHub/Jira, Docker, Python (Bit of Django, Flask, etc.. not expert)

Résumé/CV: https://drive.google.com/file/d/16mR4IqKHMhbUIKNZ-Moq_wUcwpX…

Email: luke (at) luketully.ca

Previously responsible for migrating/refactoring a commercial building analytics/automation dashboard product from untyped legacy angular.js and React class components to React hooks/Redux/Typescript with a small EU startup. I’m based out of Vancouver, but happy to discuss different remote arrangements globally or hybrid in Canada. I enjoy working with colleagues, including juniors, on tricky problems, and making useful products. Currently not interested in moving anywhere else permanently.

Gangsta Boo, former member of Three 6 Mafia, dead at 43

Gangsta Boo, a Southern rapper and former member of hip-hop group Three 6 Mafia, has died. She was 43.

Lola “Gangsta Boo” Mitchell was found dead Sunday in Memphis, Tennessee, her hometown. The cause of death has not been released.

“The Mitchell family would like to thank everyone for their condolences regarding the untimely death of Lola ‘Gangsta Boo’ Mitchell,” said the rapper’s mother, Veronica Mitchell, and family in a statement issued Monday. “The family is asking for your continued prayers and privacy as we process the loss of our loved one.”

The rapper launched her career at age of 14 when she was noticed by DJ Paul, a founding member of Three 6 Mafia. By 15, she joined the rap collective, which included notable members DJ Paul, Juicy J, Crunchy Black and Lord Infamous.

STARS WE’VE LOST IN 2022

Gangsta Boo gained instant notoriety with her shoot-from-the-hip, rapid-fire rap flow on Three 6 Mafia’s 1995 debut album “Mystic Stylez,” which became a cult classic. She appeared on five more of the group’s albums, including “Chapter 2: World Domination” and the platinum-selling “When the Smoke Clears: Sixty 6, Sixty 1.”

In 1998, she branched out with her debut solo album, “Enquiring Minds.” The album was highlighted by “Where Dem Dollas At,” featuring Juicy J and DJ Paul.

After Three 6 Mafia released “Choices: The Album” in 2001, she left the group to focus on her solo career. She dropped her sophomore album, “Both Worlds (asterisk)69,” which reached No. 29 on the Billboard 200 chart. Her third album, “Enquiring Minds II: The Soap Opera,” was released in 2003.

During her career, Gangsta Boo collaborated with popular artists, including OutKast, Eminem, Gucci Mane, Lil Jon, E-40 and T.I. This year, she appeared on Latto’s “FTCU” that also included GloRilla.

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Last month, Gangsta Boo said she was on the verge of releasing her fourth studio album, “The BooPrint,” this year. Last week, she filmed an unreleased video, “Imma Mack,” with producer Drumma Boy.

“Gangsta Boo was like a sister to me and told the world about me the way my blood brother did,” Drumma Boy said in a statement. “We both are Leos and share the same energy towards unity and seeing people happy! This is just such a devastating loss cuz she always wanted to see others win! RIP to the Queen Of Memphis, forever my sister.”

New comment by julianbell in "Ask HN: Who is hiring? (April 2022)"

UPS Advanced Technology Group | Multiple Roles (vision, MLOps, embedded, MechE) | Full-Time | Onsite | Atlanta, GA Hi HN! We’re the UPS Advanced Technology Group, a small, nimble, hands-on advanced R&D team within UPS. We’re building out a ML-centric hardware and software technology suite to solve a critical UPS operational challenge on a short … Continue reading New comment by julianbell in "Ask HN: Who is hiring? (April 2022)"

New comment by mondd in "Ask HN: Freelancer? Seeking freelancer? (December 2021)"

SEEKING WORK | REMOTE We are Mondd, a team of product centered designers and developers based in Budapest. Our team has extensive experience in branding, UI/UX and fullstack development. We are working with startups who are looking for a consistent visual identity for their product and company. We are currently working with our fellow HNer … Continue reading New comment by mondd in "Ask HN: Freelancer? Seeking freelancer? (December 2021)"

What No One Will Tell You About Retail Credit Cards

When you get a credit card tied directly to a store, it’s called a retail credit card. Common examples include retail credit cards from Lowe’s and Office Depot. Generally, you can only use these accounts at the specific store that issues the card. Some stores offer credit accounts with net terms rather than retail credit cards. 

Retail Credit Cards and Accounts Can Push Business Credit Beyond the Beginning

There are a lot of steps to building a business credit profile that many business owners just don’t know.  We do our best to help out in that area, but once you get started, you have to keep going. Building a fundable foundation is important, of course. You cannot have business credit without that. 

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

Then, you have to get initial accounts reporting. That’s where starter vendors come in. Yet, you can’t stop there. That is just the effort it takes to build the snowball and get it to the edge. You have to push it down the hill if it is ever going to grow. 

That is where you get to the next step after starter vendors. In the Business Credit Builder we call it Tier 2. This is where second step credit providers live. 

Retail Credit Cards and Accounts: AKA Tier 2 Credit Providers

There are various types of credit providers in the Tier 2 category. These are credit providers that will approve you with limited business credit history or a personal guarantee. What really sets them apart is that they will report your on-time payments to the business credit reporting agencies. 

Not all business credit providers do that. Many will only report late or missed payments, if they report anything at all. However, if you find those that report positive payment history, your business credit profile continues to grow. Your business credit score continues to grow as well. 

This is how your business credit score can really take off. 

Finding Tier 2 Retail Credit Providers

It can be a bit tricky to find these types of accounts. Despite the fact that most large retailers offer retail credit cards or net accounts, many do not make it easy to find out whether or not they will report. If you are working on building business credit, reporting on-time payments is vital. 

That’s part of the value of the Business Credit Builder.  There is a whole database full of Tier 2 vendors that report. We list them for you along with what it takes to get approval and which business credit agencies they report to. 

Some will still extend credit, and still report to the business credit reporting agencies, even if you do not meet the requirements or do not have enough business credit history. The catch is, they will require a personal guarantee.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

Retail Credit Cards or Net Accounts and a Personal Guarantee

Others will not require a PG, but it will make it much easier to get approved with minimal business credit history. This is why the first steps of the Business Credit Builder are so important. Without a strong business credit profile, you may be able to get approval with a PG.  In contrast, if you build a solid foundation and business credit score with starter vendors first, you can get approval without a PG.

That right there is the secret that no one wants to talk about when it comes to retail credit. You do not have to give a personal guarantee to get it. There is another way. You can build a strong business credit profile before you apply. 

It’s not that a personal guarantee is bad, per se. Sometimes you may need it to get started. Still, it does add more liability to you personally. So, if you can get away without it, why not?

Examples of Tier 2 Retail Credit

Here are just a few options from the Business Credit Builder. 

Home Depot

Home Depot requires: 

  • An EIN 
  • Business address- matching everywhere.
  • D & B number
  • Business License- if applicable
  • Business Bank account

They also  like to see a minimum of 2 accounts reporting.  But, they will  look at the merit of the overall application, so minimum accounts reporting isn’t necessarily a deal breaker. 

They also require a business phone number listed in the 411 directory and at least 3 years in business. The minimum PAYDEX required is 80, and you must also have a good Experian business score.  You can request Net 60 terms after the account is established. 

If there is not enough business credit history or you have been in business for less than 3 years, a Personal Guarantee(PG) is required.

Quill.com

Quill.com sells supplies any business can use in day-to-day operations, including office and cleaning supplies.  For approval, they want to see: 

  • Business address- matching everywhere
  • D & B number
  • Business License- if applicable
  • Business Bank account
  • At least 3 trade/credit references
  • A good D&B paydex score of 80 or higher
  • That the business has been established for at least 6 months

New businesses or businesses with no credit history with D&B may need to pre pay purchases for 3 consecutive months until Net 30 is approved. 

Office Depot

To get approval for Net 30 with Office Depot you must have: 

  • An EIN 
  • A business address- matching everywhere.
  • Your business License- if applicable
  • A business bank account
  • At least 3 years in business
  • A good D&B paydex score of 80 or higher and good Experian business credit score

If any above criteria is not met, a Personal Guarantee (PG) is recommended but not required.

Check out our best webinar with its trustworthy list of seven vendors to help you build business credit.

Once you’ve got your 5 (or more) starter vendors reporting, you should be eligible for credit from these retailers. That is, assuming you have handled your credit from starter vendors wisely. As you can see, exact requirements for approval vary by lender.

Retail Credit Cards or Net Accounts and Building Business Credit

Many of these credit providers have more than one option for business credit. For example, they may offer net terms as well as a revolving account. If you do not qualify for the revolving account, you may qualify for net terms. 

You can use the net account to help you build your business credit profile until you qualify for the revolving account. These examples can help you see what’s out there and what it takes to get approval.  They make it crystal clear why building a fundable foundation and getting initial accounts reporting using starter vendors is vital. 

Once you do so, you can get retail credit accounts from tier 2 reporting as well. This keeps the snowball rolling and growing allowing you to pick up bigger accounts with better terms.  If done properly, the need for a personal guarantee can be kept to a minimum.

The post What No One Will Tell You About Retail Credit Cards appeared first on Credit Suite.

Longtail Keywords: How-To, Strategies, Tips

How do your website visitors find you?

If they’re clicking to your site from the search engines, chances are they’re finding you through longtail keywords. This free traffic is a huge bonus for your business, and understanding how to integrate longtail keywords better can help you do this.

Here’s how you can integrate longtail keywords in 2021.

What Are Longtail Keywords?

Longtail keywords are long, specific queries letting search engines know not just what words searchers want to know about but why they want to know them.

For example, “longtail keywords” is a keyword; “what are longtail keywords?” is a longtail keyword.

When you run your keyword research, it’s easy to be attracted to the short tail or head keywords. These are the keywords like “SEO” or “keywords,” and they’re likely to have a high search volume, attracting the attention of many marketers.

Where there’s search volume, there’s lots of competition. Longtail keywords with slightly less volume tend to be a little easier to rank for.

Why Should You Integrate Longtail Keywords in Your Blog Posts?

What do you want from your content marketing?

The first thing is probably traffic, and after that, you want conversions. Longtail keywords can make a massive difference to your business in both of these areas.

Paid advertising is a great way to get your brand in front of your target audience, but there’s a catch. You’re paying for every click. If you can gradually replace those paid clicks with organic traffic, not only do you save money, you could see better results. In fact, Google’s Economic Impact Report states organic search is five times more valuable than paid search.

Searches of more than four words make up 95.88 percent of Google searches, meaning there are lots of clicks to be had. Because these searches are more specific, the people making them tend to have greater buyer intent.

Compare the two searches:

“Real Estate” vs. “4-bed real estate in Naperville.”

Which search indicates a buyer who is more ready to purchase?

Longtail keywords often indicate a searcher is well on the road to conversion, and that alone is a pretty strong reason to use them in your content.

How to Integrate Longtail Keywords in Your Posts

Longtail keywords are essential for any business. It doesn’t matter how authoritative your site is; the sheer volume of longtail keywords means they’re something you can’t ignore.

You can’t just take longtail keywords and try to stuff them into your content, though. Modern SEO is about providing the user with the best experience. To do this, you need to integrate longtail keywords into high-quality, relevant content.

1. Set Your Content Marketing Objectives

What do you want to achieve with your blog post?

Your honest answer can help you create user-friendly blog posts to rank more highly in keyword search results.

Copyblogger showcased 10 content marketing goals worth pursuing, including:

  • build trust and rapport with customers
  • attract potential customers to your marketing system
  • explore prospect pain
  • illustrate benefits
  • overcome objections
  • build your reputation with search engines

With hard work and patience, great content marketing can achieve any of these goals. The best approach is to choose one or two core goals that you want every piece of content to achieve.

Whatever your goals, if you want to attract new prospects, you have to find out what longtail keywords they use. This allows you to create valuable, evergreen content based on those longtail keywords.

Plus, longtail keywords likely play a big part in Google’s algorithm, so you need to understand how to align them with your goals.

Longtail keywords in Google algorithm pie chart

Generally, when potential customers find their long-tail keyword search terms in your post, it will increase engagement. It’s about matching user intent.

Longtail keywords and searcher intent

Longtail keywords can help you achieve different goals, so you should define what you want to achieve before starting writing.

2. Create Buyer Personas to Help You Understand User Intent

If you’re going to match user intent, you’ve got to understand the people searching for your products/services (your buyer personas).

Without a clear picture of what your buyer personas look like, you’re just guessing at what people search for and how they search for it. Instead, you want to have a clear image of how your target audience searches for information, why they look for it, and how you can respond to their queries.

Creating buyer personas is a simple way to help you respond effectively. It’s a representation of a specific ideal reader you’d like to attract to your blog or site.

Buyer personas for longtail keywords

Put yourself in the shoes of your buyer persona and ask yourself what questions they have, what information they’re looking for, and how they search for it?

You need to understand how your audience searches and use this information to match user intent by integrating longtail keywords.

3. Research and Select Your Longtail Keywords

You have to be picky about your longtail keywords.

Longer variations of your keywords may have lower search volumes than head keywords, but their conversion rates are usually very high.

Longtail keywords and buyer intent

Let’s find those long-tail keywords right now.

Step 1: Go to Ubersuggest, type your main keyword (e.g., car insurance), and click the “Search” button:

How to Integrate Longtail Keywords in Your Posts - Research and Select Your Longtail Keywords

Step 2: Click “Keyword Ideas” in the left sidebar:

How to Integrate Longtail Keywords in Your Posts - Use Ubersuggest to get keyword ideas

Step 3: Choose your long-tail keywords from the results list, by identifying keywords with four or more words.

How to Integrate Longtail Keywords in Your Posts - Find longtail keywords with Ubersuggest

Step 4: Filter the results in search of high volume, low SD long-tail keywords:

How to Integrate Longtail Keywords in Your Posts - Filter longtail keywords with Ubersuggest

For this industry, which is highly competitive, I set the SEO difficulty to no greater than 40 while keeping the search volume in the 2,000 to 7,000 range. Here’s what you get:

Not only are there 80 keywords meeting the criteria, but many of them are prime candidates. For example, “cheapest car insurance in Michigan” is desirable. Here’s why:

  • 5,400 monthly searches are more than enough to move the needle (more on this below).
  • A relatively low SD of 34 shows ranking on the first page is attainable.
  • A CPC of $37.89 proves it’s a high converting keyword (typically, the higher the CPC, the better it converts).

So, if you decide to target “cheapest car insurance in Michigan,” the next step is clicking on that keyword. Doing so displays the following:

Longtail keyword results with Ubersuggest

This is a list of the top search results for the keyword, complete with:

  • URL
  • estimated visits
  • links
  • domain score
  • social shares

A few things stand out to me:

  • Estimated visits per month for the top three spots are strong.
  • The average number of backlinks of page one results is 16.
  • None of the websites in the top five have done an outstanding job with social media.

In other words, this is a long-tail keyword you can win.

It’s important to remember that Google and the other search engines aren’t just about numbers, though. At its heart, Google is about the experience: giving people the information they need in a way they enjoy. Longtail keywords won’t get you where you want to go unless you understand user intent and can provide them with the experience they’re looking for.

This means your goal can’t just be to rank. It’s got to be to provide the user with the highest quality content that matches user intent.

The mindset of longtail keywords

SEO requires caring about your users and solving their problems. This is why smart long-tail keyword use helps you with search engine results, not hurts you.

To maximize your use of keywords, focus on two to three keywords, and don’t stuff them into your content.

4. Write the Content

Your content is there to help your visitors answer questions and solve problems, and keywords firmly take a back seat to this.

Having done significant research, make sure you’re using your longtail keywords to demonstrate your content matches user intent.

Longtail keyword pyramid

If you’re creating content matching user intent, you should be able to incorporate longtail keywords naturally. “Naturally” is the crucial element here.

Some marketers look at one keyword per 200 words as a good benchmark, but quality is far more important than quantity. For a 2,000-word article, I generally aim to use my keyword 10-20 times—but it’s not a hard and fast rule. With some articles, frequent use of both standard and longtail keywords flows naturally; for others, you won’t use them as much.

As long as your content is good and your context is clear, you usually don’t need to panic if your keyword only shows up less often.

Remember that titles and headings are essential parts of your content, so again, try to integrate your longtail keywords. This will also make it clear to the user that you match their intent, encouraging them to read on.

Again though, I can’t emphasize enough how important it is to be natural. In the early days of SEO, Google’s algorithms weren’t as sophisticated, and people did benefit from putting their keywords in at every opportunity. Today though, Google is super smart, and it’s focused on the value your content offers the user. If you’re keyword stuffing, you won’t get far.

Longtail Keyword Integration FAQs

What is considered a longtail keyword?

Longtail keywords are keyword queries of generally four words or longer and can demonstrate high buyer intent.

What are examples of longtail keywords?

Take the word “dogs” as your regular keyword. Longtail keywords might include “Labrador dogs for sale,” “How to look after a dog,” or “Why should I get a dog.”

How do you target longtail keywords?

You can target longtail keywords by creating valuable content answering people’s questions and helping them solve their problems.

Do longtail keyword phrases need to be exact?

Google is good at understanding semantics, which means it knows how words link together to create meaning. As a result, your longtail keywords don’t always have to be exact.

Longtail Keyword Integration Conclusion

Search engines want to see you provide your users with the best possible experience. To do this, you’ve got to understand your target audience and how they search.

Longtail keyword research should be a big part of your content marketing strategy. Successfully incorporating these keywords into your content will enable you to match user intent and give your visitors a great experience.

When you boost your traffic and engage users better by using the language they use to search, it can bring significant results for your website.

Have you had success with longtail keywords?

Three Social Media Marketing Trends to Embrace This Year!

Social media is one of the fastest-changing industries out there. It is changing everything: Your customers’ expectations, the way they find and interact with you. Is your business keeping up? Here are a few ideas … The post Three Social Media Marketing Trends to Embrace This Year! appeared first on Paper.li blog. The post Three …

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Buying Savings Bonds

Buying Savings Bonds

Seeking a dependable, low-risk financial investment for your cash? Think about spending in cost savings bonds.

Undoubtedly, purchasing cost savings bonds is among the least attractive financial investments available, ranking right together with interest-bearing accounts. 1 in 5 Americans are spending in cost savings bonds. Definitely, there have to be a reason they would certainly select to spend their hard-earned cash by doing this as well as acquisition United States cost savings bonds.

Buying cost savings bonds can imply a variety of advantages for the financier. While it will definitely not lead you to a homerun, it is, nevertheless, the best, most trustworthy financial investment alternative readily available. The factor, certainly, is that purchasing cost savings bonds indicates you are completely assured by the United States Government itself.

One more factor is that spending in cost savings bond can release you from regional as well as state revenue tax obligation returns to a particular level. The financial savings bonds themselves are tax-free, and also this, of program, enhances their return.

Apart from that, if you got your bonds prior to January 1990, they might be without government tax obligation completely if you utilized them to spend for your university tuition of your youngster. Keep in mind that this advantage just relates to moms and dads that are qualified under the earnings degree need.

Unlike the supply market, spending in financial savings bonds does not guarantee any kind of high returns. Still, spending in financial savings bonds is a risk-free wager if you are preparing to utilize the cash to pay for your kid’s university tuition or for supplement retired life earnings.

One can never ever anticipate the efficiency of the securities market. That becomes part of the danger entailed, which you can prevent by buying financial savings bonds. Financial savings bonds end up being extra appealing if the supply market dives as well as financial savings rate of interest prices are also not executing well.

Remember this: do not make use of financial savings bonds as basis for your retired life strategy. When you retire, they do not supply sufficient return to effectively sustain you. Rather, buy cost savings bonds as a supplement to your existing 401(k) or various other retired life choices.

The charm in purchasing financial savings bonds is that, while you will not obtain abundant, you are not most likely to shed your t-shirt either. When you come right to it, you are secure, which is certainly not a poor point.

Unquestionably, spending in financial savings bonds is one of the least hot financial investments out there, ranking right along with cost savings accounts. An additional factor is that spending in financial savings bond can release you from neighborhood as well as state revenue tax obligation returns to a specific level. Unlike the supply market, spending in financial savings bonds does not guarantee any kind of high returns. Still, spending in cost savings bonds is a risk-free wager if you are intending to make use of the cash to pay for your youngster’s university tuition or for supplement retired life earnings. If the supply market dives and also financial savings rate of interest prices are furthermore not doing well, cost savings bonds end up being a lot more eye-catching.

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