Tag: Content

What Is the Difference Between Copywriting vs Content Writing?

Have you been using these two interchangeably? You’re doing your business a disservice.

Copywriting and content writing are two very different skill sets, but both are essential for a successful marketing strategy.

Copywriters are responsible for creating effective copy—the text on your website that converts browsers into buyers. These are the words you see in digital ads, billboards, emails, and more.

Content writers, on the other hand, create valuable content that engages and informs your audience. Long and short form blogs, ebooks, and whitepapers are often written by content writers.

So what is the difference between copywriting and content writing? Let’s take a closer look.

The Basics on Copywriting vs. Content Writing

Understanding the basics of copywriting vs. content writing is the first step in determining which will best fit your business needs.

Copywriting is all about persuasion. Copywriters are experts at using words to get people to take a desired action—whether that’s purchasing an item, signing up for an email list, or downloading an ebook.

Copywriting is often written in shorter form, making more of an impact in fewer words. Additionally, copywriting often has a shorter life , being used for a specific campaign or goal.

https://petewinecke.space/yeti

This ad from Yeti is an example of copywriting. It’s short, succinct, and has a strong message that speaks directly to its target audience.

Content writing is more about education and building relationships. Content writers produce content to help readers better understand a topic, solve a problem, or make a decision.

Content writing is most often in blog form, meaning it’s at least 500 words, with the ideal length ranging from 2,100 to 2,400 words. It has a longer life, often finding a permanent home on the blog or resource page of a website.

The above example is one of my posts from the Neil Patel blog. This is one of the most recognized forms of content writing, with 7.5 million blog posts published every day. This particular piece was written to help marketers understand how Google’s Featured Snippets work and the best ways to rank for them.

When you think of content writing and copywriting, what images come to mind? We often remember copywriting because of its use in ads and content writing when we’ve learned something from an article.

The goals of these two types of writing differ quite a bit, often changing the intent of the words. The copywriter’s ultimate goal is to get the reader to take action, while the content writer’s goal is to build trust and credibility with the reader.

Which is Better for Your Business: Copywriting or Content Writing?

The answer to this question depends on your business goals.

If you want to increase sales or get more leads, copywriting is the way to go. If you want to build relationships with your audience and establish yourself as a thought leader in your industry, then content writing is the better option.

Both copywriting and content writing are important for a successful marketing strategy. Don’t worry, we’ll dive into that later in the article.

Great writing is the foundation of both copywriting and content writing. The key is to figure out which one will help you achieve your specific business goals.

The Skills Behind Content Writing vs Copywriting

The skills required for copywriting and content writing are quite different.

Copywriters need to be experts at persuasion, sales, and marketing. They need to understand human psychology and be able to use words to influence reader emotions and drive them to take action. Learn more about how to write compelling copy with my guide to copywriting.

Some of the common types of writing copywriters create include:

  • SEO copy
  • Ad copy
  • Email campaigns
  • Landing page copy
  • Web page copy
  • Video scripts
  • Billboards
  • Direct mailers
  • Social media
A graphic showing the differences between copywriting vs. content writing.

The ACTUAL Difference Between Copywriting and Content Writing — and Why it Matters

Content writers need to be able to write well and do extensive research. They also need to be experts at creating content that is valuable and informative without being too salesy.

Some of the common types of writing content writers create include:

  • Articles
  • Blog posts
  • Press releases
  • White papers
  • Newsletters
  • Podcasts
  • Print magazines
  • Ebooks

Understanding the difference between copywriting and content writing and how they address your specific business goals will ultimately help you become a more productive writer, as well as work alongside your writing teams. You’ll be able to determine what types of assets you’re in need of and create a more effective and efficient writing process.

Integrating Copywriting and Content Writing for Marketing

The best marketing strategies use both copywriting and content writing.

Copywriting is great for getting people to take action, but it can’t be used all the time. If you only use copywriting, you’ll quickly lose credibility with your audience. All they will think you are concerned about is selling things to them. This is where content writing comes in.

Content writing provides value and builds relationships with your audience. It helps you establish trust and credibility so that when you do use copywriting, people are more likely to take the desired action.

Whether you’re seeking an internet sensation with viral content or an increase in your lead conversions on your website, using copywriting and content writing together in your marketing strategy will help you achieve the best results.

For example, you can create an awesome blog post—which is content writing—that you want to share out to the world. To get the word out, you need to craft some clever social media captions—which is copywriting—to get readers interested in clicking. Combining both styles of writing will help you achieve your ultimate goal of getting more visitors on the website.

Be sure to always offer value in your content. Don’t post just to post. Nobody enjoys garbage content.

How to Find Writing Talent for Your Business

If you’re looking to add copywriting or content writing to your marketing strategy, there are a few ways to find talent.

One way is to post a job on a freelancer platform like Upwork.

When posting your job, be sure to include:

– The type of writing you need (copywriting or content writing)

– A detailed job description

– Your budget

You can also use a networking platform like LinkedIn to spread the word of your content needs. If you have connections in your industry, reach out and see if they know anyone who might be a good fit.

You can also contact a content marketing agency that specializes in copywriting and content writing. This is a great option if you need help with both copywriting and content writing but don’t have the time or resources to do it all yourself.

While you may be able to write some content yourself, writer’s block is no joke, and can act as a huge hurdle for your production, so finding talent is key. No matter which route you choose, be sure to take the time to find a writer who is a good fit for your business and your marketing goals.

FAQs

What does a copywriter do?

A copywriter is a person who writes copy, or content, for marketing purposes. Copywriters are responsible for creating ad campaigns, writing website content, and coming up with concepts for email marketing or other types of marketing collateral.

What does a content writer do?

A content writer is a person who writes content for the purpose of providing value to readers. Content writers are responsible for creating blog posts, eBooks, white papers, or other types of content that educate and inform their audience.

What’s the difference between copywriting and content writing?

The main difference between copywriting and content writing is the purpose of the content. Copywriting is written to persuade or sell, while content writing is written to educate or build relationships.

What’s the best way to use copywriting and content writing together?

The best way to use copywriting and content writing together is to use copywriting sparingly. Use it for your call-to-actions or other times when you need to get people to take action. Use content writing the majority of the time to provide value and build relationships with your audience.

Can you be a freelance copywriter?

Yes, you can be a freelance copywriter. Many copywriters are self-employed and work with different businesses on a project-by-project basis.

Can you be a freelance content writer?

Yes, you can be a freelance content writer. Similar to copywriters, many content writers are self-employed and work on a project-by-project basis as well.

What is an SEO content writer?

An SEO content writer is a type of content writer who specializes in creating content that is optimized for search engines. This includes using the right keywords and phrases, as well as following other SEO best practices.

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Conclusion

Copywriting and content writing are two different types of writing that serve different purposes.

One is not better than the other. They are simply used for different reasons.

Copywriting is written to persuade or sell, while content writing is written to educate or build relationships. Both copywriting and content writing can be used to achieve your marketing goals, but it’s important to use them sparingly and strategically.
When in doubt, always err on the side of content writing to provide value and build relationships with your audience. And, if you need help, don’t hesitate to reach out to a content marketing expert or agency that specializes in copywriting and content writing.

How do you use copywriting and content writing in your business?

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How To Make Your Content Marketing Profitable

Let’s be honest: Consistent content creation can be a huge pain.

Trust me, I know.

After blogging on a near-daily basis with well over 4,000 posts to my name, I’ve encountered just about every roadblock you can possibly imagine.

From crushing cases of writer’s block to digging for topics that make readers tick, there’s no denying the challenges of showing up day after day with fresh content for your audience.

Yet there’s also no denying the benefits of blogging, and that’s exactly why you can’t afford to ignore your long-term commitment to content.

HubSpot notes that 60% of marketers list blog content as their top inbound priority. Meanwhile, marketers that blog regularly receive approximately 67% more leads versus those who don’t.

The more you blog, the more likely you are to build a foundation of traffic and leads over time.

But you probably already know all of this, don’t you?

The real question burning up most marketers is this: How do you know if your content is truly paying dividends? How can you be sure that you’re getting the most bang for your buck, given the sheer amount of time and resources it takes to craft a new piece?

If you’re a marketer that’s putting their blood, sweat, and tears into your content, yet see little to no content marketing ROI, you’re certainly not alone. Only 41% of marketers actually see a positive ROI for their content marketing efforts.

Ouch.

Unfortunately, I see this all the time.

There are many reasons why your content might flop, but there’s one particular problem that plagues most marketers I work with (hint: it’s probably not because you’re a lousy writer).

Ultimately, it comes down to how you spend your time.

Most marketers are horribly inefficient when it comes to the time they spend on any given piece of content.

Here’s the thing, though: I’m not talking about the time spent writing or editing. I regularly craft quality blog posts within two hours without breaking a sweat. Chances are, you can too.

Their inefficiency comes from how they treat their content after they hit “publish.”

After all, you can be doing everything right in terms of on-page optimization and still see little to no engagement from readers and SERPs alike.

In an era where more than 2 million blog posts are published per day, promotion is the crucial piece to the marketing puzzle that’s so important but also so easy to screw up.

If you aren’t taking the time to squeeze the most out of your content in terms of promotion, you’re shooting yourself in the foot.

If seeing results is what you want from your content, from more shares and comments to “likes” and leads, perhaps it’s time to rethink how you spend your time creating content.

Stop Thinking of Content in a Vacuum

First and foremost, ask yourself: What am I trying to accomplish with my content? What are my goals?

Graphic showcasing organizational goals for B2B content marketing.

Although the goals for any given brand will be different in terms of creation, the goal of promoting your content is straightforward.

Your ultimate goal should be to get every piece of content in front of as many readers and potential leads as possible without sacrificing time.

Now, you’re probably already familiar with the 80/20 rule, which notes that 80% of our results spur from 20% of our efforts.

The 80/20 rule can lead to a positive content marketing ROI.

You should apply the 80/20 principle to your content strategy, but don’t get it twisted.

If you’re spending 80% of your time creating content and only 20% of your time promoting it, your pieces will never receive the exposure they deserve.

In other words, fewer comments, fewer leads, and a negative content marketing ROI.

On the flip side, if you spend the bulk of your time promoting your content through the right channels, you’ll inevitably get your pieces in front of more eyeballs, grow your readership, and save yourself time when creating new articles.

Don’t look at each piece of content in a vacuum. Instead, look at the bigger picture of promotion.

So, let’s say you’ve put in the hours to craft a killer piece. How are you going to use your precious time to promote it?

Where should you start?

Attack the Promotional Channels That Make Sense

The gut reaction of most marketers is to head straight to social media after they’ve finished their latest blog post.

Good thinking, but not so fast.

According to the Content Marketing Institute, most B2B marketers use at least 13 content marketing tactics for every post they publish.

That means you have plenty of options for promotions, right?

Unfortunately, that also means you have plenty of opportunities to waste your time on platforms that simply don’t make sense.

Although social media gets a bad reputation for being a time-sink, the fact remains that 66% of marketers net positive lead generation benefits via social according to HubSpot.

Remember: Efficiency is the name of the game. You should only pick and choose platforms that bring you closer to your audience.

There is no “right” answer regarding where you should make your content available. Figure out where your potential leads are hanging out and who will actually engage with your pieces.

After all, only half of all content circulating the blogosphere gets more than eight shares or less, according to Buzzsumo.

A graph by Buzzsumo depicting how most content get very few shares, creating a negative content marketing ROI.

I don’t know about you, but I think those numbers are pretty miserable.

But that’s what happens when marketers try to attack every single social channel and ultimately spread themselves too thin.

The more channels you try to dominate, the less time you can spend on effective promotion.

For example, most B2B brands typically thrive on Twitter and LinkedIn. Meanwhile, Instagram and Pinterest’s emphasis on visual content is a hotbed for B2C businesses.

And then, of course, there’s Facebook, which is used by over 1.23 billion users daily.

That’s exactly where we’ll start.

Any and all businesses should be pushing their content onto Facebook, that’s a given. Since most people spend nearly an hour a day on Facebook alone, it’s likewise the platform where most of your audience is digesting content.

In fact, I’d wager that a sizable chunk of my readers access my content through Facebook. Remember that different platforms have different audiences that use them.

Here’s an example of one of my past blogs as it appears on the platform:

Neil Patel promoting his blog on Facebook.

Thankfully, posting to Facebook isn’t rocket science. It’s easily the most straightforward social channel to leverage for content promotion. All you need to do is tick the following boxes:

  • Choose a relevant feature image that grabs the eyes of your audience (as posts featuring photos get as much as 120% more engagement)
  • Double-check to make sure your post preview shows up properly
  • Couple your posts with some sort of unique caption comment to further encourage readers to click (in this case, “Here’s how I write my blog posts”)

Here’s another example of a simple yet enticing post formatted for engagement on Facebook:

Buzzfeed promoting an enticing blog on Facebook as part of their content marketing strategy.

Unlike platforms such as Twitter where repetitive content is encouraged, I typically only post my content to Facebook once. You might also notice that I try to post my articles during the late morning or early afternoon hours, although the impact of post timing is dubious, considering how fickle Facebook’s algorithm has become.

Another awesome aspect of posting to Facebook is being able to easily interact with my followers.

A benefit of promoting content on Facebook is interacting with followers and engaging with their comments.

By noting and responding to the comments on my posts, I know exactly what’s on the minds of my audience and ensure that my topics are meeting their needs. Positive feedback from your readers is perhaps the best indicator that your writing is on target.

As you can see, posting to Facebook is simple and doesn’t require much of a time commitment beyond curating the comment section.

Twitter, on the other hand, is an entirely different beast.

The nature of Twitter is both a blessing and a curse for marketers. Although hashtags can be an awesome opportunity to get your content in front of new readers, it’s equally easy to get lost in the noise.

Given that you’re fighting against approximately 350,000 tweets per minute, you’re not truly taking advantage of Twitter if you’re only posting your fresh content once or twice. Chances are, 99% of your followers will miss it entirely.

Don’t be afraid to post your pieces to Twitter again and again: That’s exactly what I do for my 430,000+ followers. Here’s an example of one of my past tweets:

Neil Patel promoting the same blog multiple times on Twitter.

And here’s that same tweet just a few days prior (note the date and number of likes and retweets):

Neil Patel promoting his blog on Twitter.

Both tweets get plenty of love despite being identical.

Spend a few seconds on my feed and you’ll notice that I post like clockwork. Think that I’m manually typing out each tweet at all hours of the day?

Absolutely not.

Due to the fast-paced nature of the platform, social media scheduling tools such as Buffer are must-haves. Over time, you can recycle your content and experiment with different imagery and hashtags to understand which types of posts are clicking with your audience.

Do they want listicles? How-to’s? The only way to find out is to experiment.

By queuing up your posts in advance, you essentially put Twitter on autopilot and focus on other aspects of your marketing. Using this strategy, you might even attract social media influencers who can promote your content and your brand.

As noted by Buffer, frequent tweeting is recommended versus staying silent: Having a scheduling tool on deck makes managing the platform exponentially easier.

Using social media scheduling tools like Buffer can help boost content marketing ROI.

Much like posting to Facebook, strategies such as queuing up content on Twitter quickly become second nature once you find your rhythm.

Last but not least, let’s talk about the untapped potential of LinkedIn.

If you’re in the B2B space, LinkedIn presents some fantastic promotional opportunities when it comes to boosting your content. Over 1 million businesses are taking advantage of LinkedIn’s publishing platform, and I highly suggest that you do the same.

For example, by republishing my blog content on LinkedIn I can:

  • Reach targeted readers who otherwise may not have caught my latest blog post
  • Reap the SEO benefits by driving traffic back to my site
  • Further position myself as an authority and thought leader in our industry
Neil Patel republishing his blog content on LinkedIn's platform.

Guess what? You should be doing the same if you want to be seen as an influencer crafting must-read content.

While some have concerns about duplicate content penalties by republishing via LinkedIn, you probably don’t have much to worry about according to Search Engine Journal. Likewise, you can always switch up your titles, keywords, and structure if you’re paranoid about penalties.

For example, I personally take the approach of only giving my readers a taste of my blog via LinkedIn, ultimately leading readers back to my site. It’s a win-win situation as this strategy drives more traffic to my blog and creates more opportunities to grab leads via my on-site CTAs.

Sharing content on LinkedIn can boost content marketing ROI.

Pretty cool, huh?

Keep in mind that Facebook, Twitter, and LinkedIn are just a few options for promotion.

These three platforms don’t even scratch the surface of what you could potentially do with a single piece of content via social media.

However, these overlooked tactics alone are enough to reach thousands of new leads, meanwhile driving a steady stream of traffic back to your blog on a consistent basis.

And you know what’s crazy? It doesn’t take that much time or effort.

For these three particular channels, you could spend anywhere between thirty minutes to an hour on formatting and editing.

Totally worth it.

Taking the time out for this sort of social promotion is a no-brainer if you’re looking for a positive content marketing ROI.

But if you truly want to squeeze the most out of your content, why not take your promotional strategy a few steps further?

Repurposing Your Content

Much like social media promotion, repurposing your content just plain works when you choose the right channels.

Although repurposing requires a bit more legwork than simply publishing your work to social sites, presenting your content in multiple formats is absolutely crucial to expanding your reach and scoring new leads.

This is especially true in an era where text-based content simply isn’t enough anymore.

When you consider some of the staggering statistics concerning the rise of visual content, it’s crystal clear that we need to go beyond the written word when possible. For example:

  • Tweets and Facebook posts including imagery receive twice as much as engagement than those without
  • Infographics are liked and shared three times more than other social media content
  • Three-quarters of marketers note that investing in video marketing has a direct impact on their business

For starters, you should strive to supplement your articles and social posts with images to encourage more shares. Coming up with infographics is a solid option if you’re writing content that deals with data (here’s a stock example below).

Use infographics on article and social posts to encourage more shares.

Beyond that, you can use imagery to preview your content and make it pop in your followers’ social feeds.

Images or graphics can help your content stand out on social media feeds.

Platforms such as Canva enable you to quickly create text-based images, ideal when it comes to beefing up your social posts.

Use Canva to create text-based images as a part of your content marketing strategy.

But what about repurposing your content into video?

YouTube is exploding right now with its massive base of over 1 billion users. Meanwhile, 92% of mobile users share videos with each other. In short, there’s viral potential in video marketing.

Also relevant for bloggers: We live in a world, for better or worse, where our audience would more likely watch a video than dig through a blog post, especially when covering a complex or boring topic.

Turning your blog posts into videos not only gives your content a new channel of exposure but also allows you to tap into a potential SEO gold mine as you double-dip your keywords.

Shooting video is probably easier than you think. If you have a blog post, you already essentially have a script in your hand.

Meanwhile, the new wave of informal, “talk to the camera” style of vlogs are all the rage right now. Check out this example from Jorden Makelle of WritingRevolt who regularly repurposes her buzzworthy blog posts into video content.

Text Description automatically generated
Repurpose blog content into video to positively impact your content marketing ROI.

If you have a smartphone and a camera, you have everything you need to tap into the power of video marketing. Furthermore, you could easily take your blog content and use it as a Facebook Live or webinar presentation to get even more juice from the same piece.

Repurpose blog content by using it in Facebook Lives or webinar presentations.

Camera shy?

Not a problem.

If you really want to think outside the box, you can even go beyond visual content.

Podcasts have been on the rise over the years and also represent a way to turn your blog content into a conversation with your audience. For example, I co-host the Marketing School podcast which uses my blog content as the basis for a number of episodes.

Use blog content in podcasts as another way to increase content marketing ROI.

But wait, there’s more.

I take my promotion another step further by using my podcast content as inspiration for my email marketing campaigns:

Repurpose content from blogs and podcasts in email campaigns.

See how that works?

The more content you repurpose, the more you have to share. More leads, more traffic, plain and simple.

Sounds like a lot of legwork, doesn’t it?

But when you go back to the 80/20 rule, it really isn’t.

Although these strategies certainly take time, they exponentially increase your odds of reaching your leads versus organic traffic alone.

Frequently Asked Questions

What are some KPIs to measure my content marketing against?

If you’re looking how to measure content marketing that is impactful to your marketing plan, it doesn’t have to be complicated. Start with four key content metrics: consumption, sharing, lead generation, and sales. Consumption measures the heartbeat of your content from website traffic to social visibility. Sharing measures brand visibility, including backlinks, network referrals and number of downloads. Lead generation is driven from filled-out content forms, influence from CTAs, and demo requests. While the sales metrics measure overall sales, this also covers customer testimonials. These points are necessary for measuring content marketing ROI success to achieve business goals and not just content objectives.

How will I know my content marketing strategy is successful?

A successful content marketing strategy includes realizing audience personas, brand positioning, owned media value proposition, business goals, and action plan component. You can anticipate problems and budget resources wisely with long-term planning. Create and implement a content strategy that is in line with your marketing and commercial objectives by outlining these components through stages. Your audience will speak through the data showing high KPIs, engagement, and ROI from marketing efforts.

How do I build a profitable content marketing strategy?

Developing a content strategy takes a clear understanding of your audience, pushing high-quality content, mastering SEO best practices, and setting and tracking performance-based goals—even ads. A variety of conversions and actions will reveal strengths and weaknesses your team can use to make pivots for positive content marketing ROI.

How can a great content strategy make you money?

How a great content strategy can make you money starts with a content-rich plan. Your content needs to be compelling with a strong hook, and easy to skim, but full of key takeaways.

Visuals are the best way to target your audience and promote your share-worthy content. As for analyzing data, you will see how your conversion tactics – through paid ads or collaborating with others– will help leverage you plan for consistency or optimizing trends that fit your goals. All of these tactics will help you generate leads, the flow of your sales funnel, and build brand awareness.

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Conclusion

Given the amount of time it takes to produce on-site content, a surefire way to ensure a positive content marketing ROI is through republishing and repurposing each and every piece you put out there.

If this seems daunting at first, don’t worry. The more time you spend promoting, the more you streamline your process. Promotion quickly becomes second nature.

Smart promotion creates a snowball effect as you quickly figure out which pieces of content perform the best and how you can use that information to influence your strategy moving forward.

Your content isn’t finished when you hit “publish.”

If you aren’t taking the steps to ensure that your pieces are being discovered and rediscovered time and time again, it’s time to rethink your approach.

Which of these promotional strategies do you think could potentially pay off the most for your business?

How to Create an In-Depth Content Hub

Competition for search engine ranking is fierce, with the top three search results owning 55% of all traffic.

And the first result? They take almost 29% of those clicks.

So how do you get your website to that coveted first spot? By understanding how Google works and how to give them exactly what they’re looking for.

A content hub is a great way to show search engines that your site is an authority on a certain topic. Hubs are a collection of all your content on a specific subject, and they’re designed to be a comprehensive resource on that topic.

In this post, I’ll provide answers to questions like “what is a content hub?’ showcase how important content hubs are for SEO, and discuss how to create a content hub for your blog information.

What is a Content Hub?

A content hub is a section of your website that contains all the information related to a specific topic.

The goal of a content hub is twofold:

1) To be an authoritative resource on the chosen topic.

2) To increase traffic and conversions by ranking highly in search engines.

A content hub is different from a blog in that the goal is not to produce new content regularly. Instead, the focus is on curating and organizing all your existing content on a topic in one place. Content hubs are also sometimes called “resource centers” or “information hubs.” In addition, when net new pieces come out after your content hub is created, they can also fall into that space.

What Are the Different Parts of a Content Hub?

When learning how to build a content hub, it’s important to understand that there are three different types of content that should be included in a content hub:

  • Blog Posts
  • Videos
  • Infographics

Blog posts are the bread and butter of a content hub. They provide in-depth information on the chosen topic and can be easily repurposed into other types of content, like infographics or videos.

Videos are a great way to break up long blocks of text and add some visual interest to a content hub. They can be used to introduce the topic, provide step-by-step instructions or give a behind-the-scenes look at your company.

Infographics are a great way to visualize data and complex concepts. They’re also easy to share on social media and are often repinned or shared by other blogs and websites.

Why Are Content Hubs Useful for SEO?

Content hubs are useful for SEO because they show search engines that your website is an authority on a certain topic. When you have a content hub, all of your content on that topic is in one place. This makes it easy for search engines to find and index your content.

Along with this, content hubs provide an easy way for people to navigate your website and find the information they’re looking for. When everything is organized in one place, users are less likely to get frustrated and leave your site.

They also help you prioritize your SEO efforts by giving you the opportunity to include more keywords and phrases related to your topic. This helps you rank higher in search engine results pages (SERPs) for those keywords.

How to Create a Content Hub

Now that you know what a content hub is and how to use a content hub for SEO, let’s talk about how to build one.

There are two different ways you can build a content hub:

  1. You can create a new website or section on your existing website specifically for your content hub.
  2. You can create a content hub using an existing piece of content, like a blog post or video.

If you have an existing website, I recommend adjusting your website structure to create a new section for your content hub. This will make it easier for search engines to find and index your content.

Creating a new website or section on your existing website specifically for your content hub has a few benefits:

  • It keeps your content organized and easy to find.
  • It helps you rank for long-tail keywords related to your content hub topic.
  • It establishes you as an authority on that topic.

If you want to use an existing piece of content as your content hub, that’s fine, too. Just be sure to include links to other related content on your website so search engines can find it.

Follow these steps on how to create a content hub:

  1. Plan where your hub will sit on your site
  2. Choose a central topic
  3. Choose subtopics
  4. Audit your existing content
  5. Start ideating your content pieces and strategy
  6. Create and implement your content
  7. Implement a measurement strategy and track your success

Let’s take a closer look at these steps.

Plan Where Your Content Hub For SEO Will Sit on Your Site

Your content hub should be easy to find and navigate. I recommend putting it in the main navigation of your website. This will make it easy for both users and search engines to find.

If you have a lot of content on your website, you may want to create multiple content hubs. This is especially useful if you have different products or services that you want to promote.

For example, if you sell both men’s and women’s clothing, you could create a separate content hub for each. This would be a good way to target different keywords and appeal to different audiences.

Choose a Central Topic

Before you start creating content for your hub, you need to choose a central topic. This will be the main focus of your content hub.

To choose a central topic, start by brainstorming a list of potential topics. Then, narrow down your list by choosing a topic that:

  • Is relevant to your business
  • Has a lot of search volume
  • Is something you can write about in-depth

Choose Subtopics

Once you’ve chosen a central topic, it’s time to choose some subtopics. Subtopics are related to your central topic but are narrower in scope. For example, if your central topic is “SEO,” a subtopic could be “link building.”

Your subtopics should be relevant to your central topic, but they should also be something you can write about in-depth. This is important because you want your content hub to be a comprehensive resource on your chosen topic.

To choose subtopics, start by brainstorming a list of potential topics. Then, narrow down your list by choosing topics that:

  • Are relevant to your central topic
  • Have a lot of search volume
  • Are something you can add it naturally

If you’re struggling to get started with topic creation, my tool Ubersuggest is a great way to get a data-backed list of starter topics to start working with for your content hub.

Audit Your Existing Content

Before you start creating new content for your hub, take a look at the content you already have on your website. You may have some articles or blog posts that would be a good fit for your content hub and fit into your topics and overall strategy.

To audit your existing content, start by doing a search on your website for relevant keywords. Then, go through each piece of content and decide if it’s relevant to your content hub.

If it is, add it to your list of potential content for your hub. Even if the piece needs some editing, it will save you the time you would be spending on creating a net-new piece.

Start Ideating Your Content Pieces and Strategy

Once you’ve got a good idea of the content you already have, it’s time to start creating content for your content hub. When you’re planning your content, there are a few things to keep in mind:

  • Your content should be comprehensive and cover all aspects of your topic.
  • Your content should be well-researched and accurate.
  • Your content should be well-written and engaging.
  • Your content should be visually appealing and easy to read.
  • You should include calls-to-action (CTAs) throughout your content.

When you’re planning your content, it can be helpful to create a content strategy. This will help you map out what content you need to create and how it will all fit together.

To create a content strategy, start by making a list of all the content you want to include in your hub. Then, categorize your content by topic. This will help you see how everything fits together and what topics you need to write about. Keyword research, to an extent, can guide you on some topics to cover, but you want to be careful. Reusing the same keywords across multiple pages can lead to cannibalization, where they start competing with each other for SERP dominance.

Another important thing to consider when creating your content hub is internal linking. For SEO purposes, it’s key to make sure that your related content is interlinking with each other, using strong anchor text.

Create and Implement Your Content Hub For SEO

With your plan in place, it’s time to create the content to add to the hub. Once written, get ready to implement your plan. Your content hub will live on your website, but how you implement it will depend on your website’s structure. It could live on a separate page under a resources section, or it could be directly linked on your homepage.

Once you’ve decided how you want to implement your content hub, it’s time to start publishing your content. When publishing, it’s important to think about your cadence. How often would you like to publish your content and what’s your bandwidth to do so? Ideally, the more content you have, the better. Giving yourself a schedule — whether it’s every Thursday or once a month — will ensure you are growing your content hub and enhancing your website visibility within search pages.

As you add each piece of content, make sure to link to it from your landing page using relevant anchor text. This will help users navigate through your content and find what they’re looking for.

When you have all your content added, it’s time to start promoting it. Share your content on social media, in email newsletters and on other websites. The more people that see your content, the more traffic you’ll get to your site.

Implement a Measuring Strategy and Track Your Success

To measure the success of your content hub, track how much traffic it’s getting and how long users are spending on each page. You can also track how many people are subscribing to your email list or following you on social media.

By tracking these metrics, you’ll be able to see how successful your content hub is and how it’s impacting your business.

Some helpful metrics to track include:

  • Pageviews: Track how many people are viewing your content hub.
  • Average time on page: Track how long users are spending on each page of your content hub.
  • Bounce rate: Track how many people are leaving your site after viewing only one page.
  • Social media followers: Track how many people are following you on social media.
  • Email subscribers: Track how many people are subscribing to your email list.
  • Conversion rate: Track how many people are taking the desired action on your site, such as subscribing to your email list or buying a product—converting your blog readers to leads.

If you’re not seeing the results you want, you can make changes to your content or promotion strategy and track how those changes impact your metrics.

To measure your results, consider using an analytics tool like Google Analytics or HubSpot. These tools will help you track your traffic and understand how users are interacting with your content.

How To Create A Content Hub FAQs

How do I internally link in a content hub?

When you’re adding content to your hub, make sure to link to other articles and blog posts on your site. This will help users navigate through your content and find what they’re looking for.

Why should I invest in a content hub?

Content hubs are a great way to improve your SEO and drive traffic to your website. By creating a comprehensive resource, you’ll be able to rank for more keywords and attract more visitors. A content hub can also help you generate leads and build relationships with potential customers. By providing valuable information, you’ll be able to build trust with your audience and position yourself as an expert in your industry.

What are the different types of content hubs?

There are three types of content hubs:

  1. A collection of blog posts on a specific topic
  2. A library of resources such as ebooks, guides, and templates
  3. A directory of businesses or service providers

How often should I update my content hub?

You should aim to update your content hub at least once a month. This will help you keep your content fresh and relevant. If you have any breaking news or new product launches, be sure to update your content hub as soon as possible.

Do I need a content strategy for my content hub?

Yes, it’s important to have a content strategy when creating a content hub. This will help you map out what content you need to create and how it will all fit together. Without a plan, it will be difficult to create a comprehensive resource that covers all aspects of your chosen topic.

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How To Create A Content Hub Conclusion

Now that you understand how to create a content hub, it’s time to get started.

Remember those first result clicks I mentioned earlier? You want those clicks to be for your site. And a content hub will help you move up the rankings to do just that.

I don’t expect you to get this done immediately. SEO is a long-game strategy that yields big results.

But with a little effort, you can create a valuable resource, aka a content hub, to establish your brand and attract more visitors.

Continue experimenting with content ideas and adding new pieces to your content hub, and you’ll quickly establish an audience that values your content, helping you move up those search result pages.

Do you have any tips for creating a content hub? Share them in the comments below!

The post How to Create an In-Depth Content Hub appeared first on #1 SEO FOR SMALL BUSINESSES.

The post How to Create an In-Depth Content Hub appeared first on Buy It At A Bargain – Deals And Reviews.

How to Create an In-Depth Content Hub

Competition for search engine ranking is fierce, with the top three search results owning 55% of all traffic.

And the first result? They take almost 29% of those clicks.

So how do you get your website to that coveted first spot? By understanding how Google works and how to give them exactly what they’re looking for.

A content hub is a great way to show search engines that your site is an authority on a certain topic. Hubs are a collection of all your content on a specific subject, and they’re designed to be a comprehensive resource on that topic.

In this post, I’ll provide answers to questions like “what is a content hub?’ showcase how important content hubs are for SEO, and discuss how to create a content hub for your blog information.

What is a Content Hub?

A content hub is a section of your website that contains all the information related to a specific topic.

The goal of a content hub is twofold:

1) To be an authoritative resource on the chosen topic.

2) To increase traffic and conversions by ranking highly in search engines.

A content hub is different from a blog in that the goal is not to produce new content regularly. Instead, the focus is on curating and organizing all your existing content on a topic in one place. Content hubs are also sometimes called “resource centers” or “information hubs.” In addition, when net new pieces come out after your content hub is created, they can also fall into that space.

What Are the Different Parts of a Content Hub?

When learning how to build a content hub, it’s important to understand that there are three different types of content that should be included in a content hub:

  • Blog Posts
  • Videos
  • Infographics

Blog posts are the bread and butter of a content hub. They provide in-depth information on the chosen topic and can be easily repurposed into other types of content, like infographics or videos.

Videos are a great way to break up long blocks of text and add some visual interest to a content hub. They can be used to introduce the topic, provide step-by-step instructions or give a behind-the-scenes look at your company.

Infographics are a great way to visualize data and complex concepts. They’re also easy to share on social media and are often repinned or shared by other blogs and websites.

A example of an explanatory infographic.

Why Are Content Hubs Useful for SEO?

Content hubs are useful for SEO because they show search engines that your website is an authority on a certain topic. When you have a content hub, all of your content on that topic is in one place. This makes it easy for search engines to find and index your content.

Along with this, content hubs provide an easy way for people to navigate your website and find the information they’re looking for. When everything is organized in one place, users are less likely to get frustrated and leave your site.

They also help you prioritize your SEO efforts by giving you the opportunity to include more keywords and phrases related to your topic. This helps you rank higher in search engine results pages (SERPs) for those keywords.

How to Create a Content Hub

Now that you know what a content hub is and how to use a content hub for SEO, let’s talk about how to build one.

There are two different ways you can build a content hub:

  1. You can create a new website or section on your existing website specifically for your content hub.
  2. You can create a content hub using an existing piece of content, like a blog post or video.

If you have an existing website, I recommend adjusting your website structure to create a new section for your content hub. This will make it easier for search engines to find and index your content.

Creating a new website or section on your existing website specifically for your content hub has a few benefits:

  • It keeps your content organized and easy to find.
  • It helps you rank for long-tail keywords related to your content hub topic.
  • It establishes you as an authority on that topic.

If you want to use an existing piece of content as your content hub, that’s fine, too. Just be sure to include links to other related content on your website so search engines can find it.

Follow these steps on how to create a content hub:

  1. Plan where your hub will sit on your site
  2. Choose a central topic
  3. Choose subtopics
  4. Audit your existing content
  5. Start ideating your content pieces and strategy
  6. Create and implement your content
  7. Implement a measurement strategy and track your success

Let’s take a closer look at these steps.

Plan Where Your Content Hub For SEO Will Sit on Your Site

Your content hub should be easy to find and navigate. I recommend putting it in the main navigation of your website. This will make it easy for both users and search engines to find.

If you have a lot of content on your website, you may want to create multiple content hubs. This is especially useful if you have different products or services that you want to promote.

For example, if you sell both men’s and women’s clothing, you could create a separate content hub for each. This would be a good way to target different keywords and appeal to different audiences.

Choose a Central Topic

Before you start creating content for your hub, you need to choose a central topic. This will be the main focus of your content hub.

To choose a central topic, start by brainstorming a list of potential topics. Then, narrow down your list by choosing a topic that:

  • Is relevant to your business
  • Has a lot of search volume
  • Is something you can write about in-depth

Choose Subtopics

Once you’ve chosen a central topic, it’s time to choose some subtopics. Subtopics are related to your central topic but are narrower in scope. For example, if your central topic is “SEO,” a subtopic could be “link building.”

Your subtopics should be relevant to your central topic, but they should also be something you can write about in-depth. This is important because you want your content hub to be a comprehensive resource on your chosen topic.

To choose subtopics, start by brainstorming a list of potential topics. Then, narrow down your list by choosing topics that:

  • Are relevant to your central topic
  • Have a lot of search volume
  • Are something you can add it naturally

If you’re struggling to get started with topic creation, my tool Ubersuggest is a great way to get a data-backed list of starter topics to start working with for your content hub.

Audit Your Existing Content

Before you start creating new content for your hub, take a look at the content you already have on your website. You may have some articles or blog posts that would be a good fit for your content hub and fit into your topics and overall strategy.

To audit your existing content, start by doing a search on your website for relevant keywords. Then, go through each piece of content and decide if it’s relevant to your content hub.

If it is, add it to your list of potential content for your hub. Even if the piece needs some editing, it will save you the time you would be spending on creating a net-new piece.

Start Ideating Your Content Pieces and Strategy

Once you’ve got a good idea of the content you already have, it’s time to start creating content for your content hub. When you’re planning your content, there are a few things to keep in mind:

  • Your content should be comprehensive and cover all aspects of your topic.
  • Your content should be well-researched and accurate.
  • Your content should be well-written and engaging.
  • Your content should be visually appealing and easy to read.
  • You should include calls-to-action (CTAs) throughout your content.

When you’re planning your content, it can be helpful to create a content strategy. This will help you map out what content you need to create and how it will all fit together.

To create a content strategy, start by making a list of all the content you want to include in your hub. Then, categorize your content by topic. This will help you see how everything fits together and what topics you need to write about. Keyword research, to an extent, can guide you on some topics to cover, but you want to be careful. Reusing the same keywords across multiple pages can lead to cannibalization, where they start competing with each other for SERP dominance.

Another important thing to consider when creating your content hub is internal linking. For SEO purposes, it’s key to make sure that your related content is interlinking with each other, using strong anchor text.

Create and Implement Your Content Hub For SEO

With your plan in place, it’s time to create the content to add to the hub. Once written, get ready to implement your plan. Your content hub will live on your website, but how you implement it will depend on your website’s structure. It could live on a separate page under a resources section, or it could be directly linked on your homepage.

Once you’ve decided how you want to implement your content hub, it’s time to start publishing your content. When publishing, it’s important to think about your cadence. How often would you like to publish your content and what’s your bandwidth to do so? Ideally, the more content you have, the better. Giving yourself a schedule — whether it’s every Thursday or once a month — will ensure you are growing your content hub and enhancing your website visibility within search pages.

As you add each piece of content, make sure to link to it from your landing page using relevant anchor text. This will help users navigate through your content and find what they’re looking for.

When you have all your content added, it’s time to start promoting it. Share your content on social media, in email newsletters and on other websites. The more people that see your content, the more traffic you’ll get to your site.

Implement a Measuring Strategy and Track Your Success

To measure the success of your content hub, track how much traffic it’s getting and how long users are spending on each page. You can also track how many people are subscribing to your email list or following you on social media.

By tracking these metrics, you’ll be able to see how successful your content hub is and how it’s impacting your business.

Some helpful metrics to track include:

  • Pageviews: Track how many people are viewing your content hub.
  • Average time on page: Track how long users are spending on each page of your content hub.
  • Bounce rate: Track how many people are leaving your site after viewing only one page.
  • Social media followers: Track how many people are following you on social media.
  • Email subscribers: Track how many people are subscribing to your email list.
  • Conversion rate: Track how many people are taking the desired action on your site, such as subscribing to your email list or buying a product—converting your blog readers to leads.

If you’re not seeing the results you want, you can make changes to your content or promotion strategy and track how those changes impact your metrics.

To measure your results, consider using an analytics tool like Google Analytics or HubSpot. These tools will help you track your traffic and understand how users are interacting with your content.

Include analytics tools when you create a content hub.

How To Create A Content Hub FAQs

How do I internally link in a content hub?

When you’re adding content to your hub, make sure to link to other articles and blog posts on your site. This will help users navigate through your content and find what they’re looking for.

Why should I invest in a content hub?

Content hubs are a great way to improve your SEO and drive traffic to your website. By creating a comprehensive resource, you’ll be able to rank for more keywords and attract more visitors. A content hub can also help you generate leads and build relationships with potential customers. By providing valuable information, you’ll be able to build trust with your audience and position yourself as an expert in your industry.

What are the different types of content hubs?

There are three types of content hubs:

  1. A collection of blog posts on a specific topic
  2. A library of resources such as ebooks, guides, and templates
  3. A directory of businesses or service providers

How often should I update my content hub?

You should aim to update your content hub at least once a month. This will help you keep your content fresh and relevant. If you have any breaking news or new product launches, be sure to update your content hub as soon as possible.

Do I need a content strategy for my content hub?

Yes, it’s important to have a content strategy when creating a content hub. This will help you map out what content you need to create and how it will all fit together. Without a plan, it will be difficult to create a comprehensive resource that covers all aspects of your chosen topic.

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How To Create A Content Hub Conclusion

Now that you understand how to create a content hub, it’s time to get started.

Remember those first result clicks I mentioned earlier? You want those clicks to be for your site. And a content hub will help you move up the rankings to do just that.

I don’t expect you to get this done immediately. SEO is a long-game strategy that yields big results.

But with a little effort, you can create a valuable resource, aka a content hub, to establish your brand and attract more visitors.

Continue experimenting with content ideas and adding new pieces to your content hub, and you’ll quickly establish an audience that values your content, helping you move up those search result pages.

Do you have any tips for creating a content hub? Share them in the comments below!