How to Adapt Your Marketing During the Coronavirus (COVID-19)

It’s been roughly a month now since the Coronavirus started to flip our lives upside down.

From having to practice social distancing and getting used to life without the outdoors to continually washing our hands and wearing masks and seeing loved ones and friends getting sick, the Coronavirus is something none of us expected.

Even our businesses are suffering. Just look at the Coronavirus marketing stats I shared a few weeks ago. The results are devastating.

It’s why I decided to change Ubersuggest and make it more free to help small businesses out.

Since then a lot has changed and there are new opportunities that have come around when it comes to your online business and marketing activities.

Opportunity #1: Help others selflessly

My ad agency has thousands of clients around the world. We lost a ton, but we still have enough to see trends in what’s happening.

When I saw businesses starting to lose a lot of money, I decided to give more of Ubersuggest’s premium features for free. That means it would take me much longer to break even, but that isn’t something I am worried about right now.

Take look at the image below… you’ll see something interesting.

The chart breaks down how many free-trial signups Ubersuggest has received throughout the past month.

Keep in mind, new customers means free trials… a large portion of free-trial users doesn’t convert into paying customers but still, the more trials you get in theory, the more paid customers you will eventually get.

As you can see, the chart is declining. That’s because I opened up more of Ubersuggest’s paid features and made them free.

What’s interesting is you (and other community members) helped support me.

The moment I blogged about more features being opened up for
free, many of you decided to purchase a paid subscription.

I received dozens of emails from the marketing community thanking me and letting me know that they appreciate everything that I was doing AND they purchased a paid plan to help me out.

Now granted, in general signups are down, but that’s what happens when you decide to give away more for free. I didn’t do it because I am trying to leverage Coronavirus or look good, instead, I am just trying to help people out just like I’ve been lucky enough to have had people help me out during my times of need.

But here is what’s interesting… my traffic started to go up
on Ubersuggest the moment I
told everyone that I am giving more away for free.

I’m not the only one who experienced this.

Eric Siu decided to give away a course that teaches people how to start a marketing agency for free (he normally charges $1,497) and a bit more than 250 people have taken Eric up on his offer.

This has led Eric to gain more social media fans and it’s
given him an opportunity to do a webinar about his product/services to a new
audience of 50,000 people.

Similar to me, Eric wasn’t trying to do this to gain
anything, he is just trying to help people out.

I also know someone in the health space who did something similar and one person in the employment space.

They all saw the indirect benefits of helping people out.

In all cases that I have seen, the result is more traffic.

With your website and business, consider what you can give away for free. Anything you can do to help people out is appreciated, especially during this difficult time. You’ll also find that it will drive you more visitors, which is a nice indirect benefit.

Opportunity #2: Paid ads are really, really cheap

The latest trend we are seeing is that paid ads are becoming cheaper.

It makes sense because the way these big ad networks make money is through an auction system. They need small businesses to drive up the cost per click (CPC) for ads so that way the big, billion-dollar corporations have to spend more money on ads.

If you don’t have as many small businesses advertising (like we are experiencing now) there isn’t as much competition for the inventory, so the cost per click decrease.

But the virus has been causing us to spend more time online, so much so that companies like Netflix have had to reduce their streaming quality to help.

In other words, traffic on the web is up and there are fewer advertisers. This means ads are cheaper.

Now we are also seeing conversions rates dropping in certain
industries, but nowhere near at the same rate as the CPCs.

When we average things out per industry and globally, we are seeing paid ads producing a much higher ROI than before the Coronavirus hit. Just look at the chart below.

Our clients, in general, have seen their ROI go from 31% to 53%. That’s a 71% increase in ROI.

If you haven’t tried paid ads yet, you should consider it. If you do, consider ramping up as there is more excess inventory than there has been in years.

Opportunity #3: Conversions are down, but there’s a
solution

For many industries, conversion rates are down. Here’s a
quick snapshot of what it looked like right after the first big week in the
United States.

Since then, things have changed. For some industries, it has gotten better, but for others like travel, it’s still terrible and will be for a while. Delta Airlines is currently burning $60 million a day.

But we found a solution that has boosted conversion rates by 12% on average.

If you are a store selling something online, consider offering payment plans through services like Affirm.

Payment plans reduce the financial burden your customers
will face in the short run.

And you don’t have to be an e-commerce company to leverage payment plans. If you are selling consulting services, you can accept money over a period of a year.

If you are selling ebooks or digital courses, you can also
have a monthly installment plan.

When I sold digital products on NeilPatel.com, I found that roughly 19% of people opted in for my payment plan.

It’s an easy way to boost your conversion rates, especially in a time where many people are looking to reduce their cash spend in the short term.

Opportunity #4: Offer educational based training

If you are looking for a good opportunity, consider selling
your audience educational based courses.

With unemployment
numbers reaching all-time highs
, more people than ever are looking for new
opportunities.

Many of these opportunities are in fields like high-tech
that not everyone has experience in.

And, of course, going back to school can be expensive and is time-consuming. Plus, let’s face it… you can probably learn more applicable knowledge on YouTube than sitting in a college class for 4 years (at least for most professions).

So, where do people go to learn? Any online education
website offering very specific, niche advice and courses.

Whether that is Udemy or you are selling your own courses, people are looking for help.

If you don’t know how to sell online courses in mass quantity, follow this. I break it down step by step and even give you the templates you need to be successful. It’s the same ones I used to reach over $381,722 a month in sales.

Opportunity #5: Geography diversification

COVID-19 is a global issue. But it is affecting some
countries worse than others.

For example, South Korea has had better luck controlling the spread of the virus compared to many other countries.

And countries like the United States and Italy have exploded
in daily cases.

With over 84,000 new cases a day and growing quickly, the spread of the virus or the slowdown of the virus can affect your traffic drastically.

For that reason, you should consider diversifying the
regions you get your traffic from.

Through international SEO, you can quickly gain more traffic and be less reliant on one country’s economy.

For example, here is my traffic swing for my SEO traffic in
the United States over the last few months.

The US traffic is slowly starting to climb back. It’s still not back to where it was during my all-time highs, but it’s not as low as when the Coronavirus first hit the United States.

On the flip side, our traffic in Brazil has been going through the roof.

We haven’t changed our strategy, it’s not algorithm related… we haven’t produced more content than usual… we’ve just seen an increase.

We are also starting to see a nice increase in India.

By translating your content for other regions and leveraging international SEO, you can quickly grow your traffic.

Sure, it may take 6 months to a year to start seeing results in the United States, but that isn’t the case with regions like Brazil where there isn’t as much competition.

If you want to achieve similar results to me, follow my global SEO strategy.
It works well… just look at the images above.

Conclusion

Sadly, the next few months are going to get worse. The daily
count of new Coronavirus victims is growing.

From a personal standpoint, all you can do is stay indoors and practice social distancing.

But from a marketing, business, and career perspective, you can make a change.

You should have more time now (sadly), so use it to your
advantage. Put in the effort so you can grow, that way you’ll come out of the
Coronavirus stronger.

So which one of the above opportunities are you going to implement first?

The post How to Adapt Your Marketing During the Coronavirus (COVID-19) appeared first on Neil Patel.

Ride the Rapids: Your Essential Guide to Accessing Unique Recession Business Funding Opportunities Related to Coronavirus 

Here is what we all know. COVID-19 is having a huge impact on the economy. It’s no secret.  The market is scary right now.  In fact, you are probably thinking now is not the time to make any big financial decisions about your business.  But the truth might surprise you. In contrast, it could actually be a really good time to borrow.  This is because of federal and state initiatives to help businesses during this time.  There are some unique recession business funding opportunities available.

Beyond that, more are becoming available each day.  In addition, some oldies but goodies are better options now than they were even a few days ago. There are federal government loans for small business.

You probably know how to prepare for a recession. But you probably weren’t expecting to see the effects of recession on business in less than a month. The impact of recession on businesses is already being felt. But there are recession resistant businesses out there. Let’s make sure yours is a recession proof small business.

The Ultimate Directory for Everything you Need to Know about Recession Business Funding Opportunities During the Coronavirus Pandemic

The federal government does not want to see a collapse of the economy any more than we do.  They want to do what they can to help small businesses. As a result, they are taking steps to do just that.

States are doing the same. What steps are being taken? What do they mean for your fundability? It means you need to protect it like never before.  To do this, you will need to know what help is available to you and your business.

The key is going to be figuring out how to strategically use the funding available right now to not only save your business, but to help it thrive.

Want to review your options with one of our consultants? Give us a call at 877-600-2487.

Recession Business Funding Opportunities: The Bad Newsrecession biz funding opportunities Credit Suite

Then there’s the bad news.  Businesses are closing. People aren’t going out.  Spending is vastly curtailed. Unfortunately, without a steady flow of income, eventually businesses will not be able to make payments on existing expenses & debt.

While some businesses may be able to make current payments for a few months, access to new credit will likely not be around for long, at least when it comes to traditional banks.

But There’s Good News, Too

The good news in light of all of this darkness is that no one wants this to happen.  Measures are being taken to try and stop the spiral. The most notable is the rate cut by the Federal Reserve.  In fact, the most recent cut brought the rate down to 0%. Interest rates during recessions should be cut, and we are already there.

As a result, some states are even initiating their own programs to offer relief to businesses during this time.  Not only that, but corporations and charities are jumping in with relief for workers. Truly, the key to surviving is to take advantage of the recession business funding opportunities available right now.  Then, use them to protect your fundability, and your business. Turn yours into a recession resistant business.

Recession Business Funding Opportunities: Federal Initiatives 

As you might imagine, the federal government is working on several options to help businesses during this time.  One idea is a cut in the payroll tax. Another is to provide cash to each American to increase spending. Currently, SBA loans are getting an increase from the relief fund for COVID-19. So far $50 billion is going into the SBA as relief in March of 2020. Also, the SBA is waiving upfront costs on business loans for veterans, up to $1 million, in the SBA Express program.

Recession business funding opportunities via the feds will be in the trillions. There may be federal grant money. This situation is fluid, so there could be rural development grants. And they don’t have to be for businesses that make money during a recession.

SBA Disaster Relief

Currently, the SBA is permitted to exercise readily available authority. They will supply funding to businesses affected by the coronavirus to help overcome disruptions. The President is asking Congress to raise financing for this program. For now, the goal is to make 30 million small businesses better able to survive the coronavirus impact. The idea is to turn many into businesses that do well in a recession.

The Details

Here is what you need to know about the process for accessing these funds according to SBA.gov. 

  • This will make loans available to small businesses to help relieve the financial troubles caused by Coronavirus.
  • The Office of Disaster Assistance will work with the Governor to submit the request for assistance.

Allowable uses of these funds include:

    • Pay current debts
    • Payroll
    • Accounts payable
    • Pay other bills that the business will not be able to pay due to the coronavirus impact
  • The credit rate is 3.75%, or 2.75% for non-profits
  • Businesses with credit available elsewhere are not eligible.
  • In order to keep payments affordable, terms go up to 30 years.  Determination on individual loan terms will be made on a case-by-case basis.  The borrower’s ability to repay will play a role in this decision
  • The Economic Injury Disaster Loans are just a part of the big picture of the federal government’s plan for relief.

More Information on These Federal Small Business Loans

Small Business Administration loans and grants may expand. We could end up with all kinds of government small business grants. But we don’t yet clearly know the details on grants and loans for small businesses. That is, for any from a federal grant department.

Federal Housing Relief

Likewise, the federal government is offering relief to families in the form of relief to homeowners.  Last week, the President directed HUD to suspend evictions and foreclosures. This applied to single-family home mortgages that are backed by Fanny Mae and Freddie Mac for at least 60 days. It’s a creative form of financial aid for small business.

This week, it was announced that both mortgage insurers will give multifamily landlords a break on their loans.  That is, if they do not evict anyone that has suffered coronavirus impact.  FHFA Director Mark Calabria said in a press release

“Renters should not have to worry about being evicted from their home, and property owners should not have to worry about losing their building, due to the coronavirus.  The multifamily forbearance and eviction suspension offered by the Enterprises should bring peace of mind to millions of families during this uncertain and difficult time.”

Want to review your options with one of our consultants? Give us a call at 877-600-2487.

Recession Business Funding Opportunities by State

How to Find Recession Business Funding Opportunities in Your State

These posts also contain information on how to start a business in each state. Now is the time to try your recession proof business idea.

Alabama Alaska Arizona Arkansas California
Colorado Connecticut Delaware Florida Georgia

 

Hawaii Idaho Illinois Indiana Iowa
Kansas Kentucky Louisiana Maine Maryland

 

Massachusetts Michigan Minnesota Mississippi Missouri
Montana Nebraska Nevada New Hampshire New Jersey

So make sure to check if your state has recession business funding opportunities for your recession proof business ideas!

New Mexico New York North Carolina North Dakota Ohio
Oklahoma Oregon Pennsylvania Rhode Island South Carolina

 

South Dakota Tennessee Texas Utah Vermont
Virginia Washington State West Virginia Wisconsin Wyoming

 

District of Columbia (Washington, DC)

State by State Responses to the Novel Coronavirus: Recession Business Funding Opportunities

First, let’s look at what each state is offering as coronavirus relief.   They are stepping up their game. In fact, most are offering either funds or tax relief. Yet, some are even offering extensions on debts. Still, the details are continually changing. As a result, states’ plans are in flux. Check with state government websites for details and updates on government business loans. State by state, here’s what’s happening as of today. There are a lot of recession business funding opportunities out there. Many states are stepping up with government funding for business.

Alabama’s Response to COVID-19

Alabama has taken the following steps. On March 13, Governor Kay Ivey declared a state of emergency. The Governor has submitted a request to the SBA for Economic Injury Disaster Loans.

Alaska’s Response to COVID-19

Here’s how Alaska is handling the COVID-19 situation. On March 17, Governor Mike Dunleavy announced the creation of an Alaska Economic Stabilization Team. A bipartisan group of leaders will work with the Dunleavy administration.  The goal is a plan to protect the state’s economy from the impact of COVID-19.

Leading the group will be former Governor Sean Parnell.  Former US Senator Mark Begich will join. The remaining seats will be filled by a cross section of Alaska’s economic leaders and former elected officials.

Arizona’s Response to COVID-19

Arizona has the following response to the novel coronavirus. On March 11, Governor Doug Ducey declared a state of emergency. The Arizona Department of Health Services can now waive licensing requirements to provide healthcare officials with assistance in delivering services. The Governor has communicated with the SBA, seeking an Economic Injury Disaster Loan declaration. This will make it possible to get government backed small business loans.

Arkansas’s Response to COVID-19

Here is Arkansas’s response. On March 11, Governor Asa Hutchinson declared a state of emergency. The Governor put in a request to the SBA for Emergency Disaster Loans.  They are also using state funds and grants to provide relief.

California’s Response to COVID-19 (with Recession Business Funding Opportunities)

This is how California is handling the COVID-19 situation. The city of San Francisco has started the COVID-19 Small Business Resiliency Fund.

To be eligible for the COVID-19 Small Businesses Resiliency Fund, small businesses must have at least 1 employee. Also,they can have no more than 5 employees. Plus, they must demonstrate a loss of revenue of 25% or more. They must have less than $2,500,000 in gross receipts as well. In addition, they must be engaged in activities regulated by the City and County of San Francisco. Of course, they need to have a license or permit associated to that regulation.

In California, employers experiencing a hardship as a result of COVID-19 may request up to a 60-day extension from the EDD to file their state payroll reports and deposit state payroll taxes. This is without penalty or interest. A written request for extension must be received within 60 days from the original delinquent date of the payment or return.

Colorado’s Response

Colorado is working toward COVID-19 as well. For example, the Pikes Peak SBDC is the lead for statewide disaster preparedness efforts in response to COVID-19.  Also, the Colorado government offers work sharing as an alternative to laying off employees.

Requirements and qualifications for employers include reduced normal weekly work hours by at least 10%. But the reduction can be by no more than 40%. The reduction must affect at least two out of all employees in the business. Or a minimum of two employees in a certain unit. You must have paid as much in premiums as Colorado paid your former employees in unemployment insurance benefits.

Connecticut’s Response

Connecticut has this plan for handling COVID-19. On March 16, the SBA approved Governor Ned Lamont’s request to begin offering disaster-relief loans to Connecticut small businesses and nonprofits. Companies in the state can now apply for small business financial help of up to $2 million.  There is a special page for this on the SBA website.

Delaware’s Response to COVID-19

Delaware is not falling short on doing something about COVID-19. On March 17, Governor John Carney submitted an application for the SBA to provide Delaware an Economic Injury Declaration. This makes loans available to small businesses and nonprofit organizations in New Castle, Kent and Sussex counties.

Florida’s Response to COVID-19 (with Recession Business Funding Opportunities)

Florida is taking the following steps to offer relief from the impact of the novel coronavirus. The Florida Small Business Emergency Bridge Loan Program is available to small business owners in all Florida counties.  This is statewide to all those that experienced economic damage as a result of COVID-19.

Short-term, interest-free working capital loans are intended to bridge the gap between the time a crisis hits and when a business has longer term recovery resources available[AF1] . Loans under this small business financing program are short-term debt loans made by the state of Florida using public funds. They are not government grants.

Georgia’s Response to COVID-19

This is what Georgia is doing about COVID-19. On March 16, Governor Brian Kemp declared a public health state of emergency. Georgia has qualified for SBA Economic Injury Disaster Loans.

Hawaii’s Response to COVID-19 (with Recession Business Funding Opportunities)

Hawaii is taking these steps in response to the novel coronavirus. Hawaii’s House Resolution No. 54 established the House Select Committee on COVID-19 Economic and Financial Preparedness. The committee will work with representatives from local and state government.  They will include private industry and nonprofits to inform the House of Representatives on the State’s economic and financial preparedness.

The Select Committee is tasked with examining economic and financial issues.  That includes identifying the potential economic and financial impact to the state. So it also includes developing short-term and long-term mitigation plans.  In addition, they will be monitoring COVID-19 conditions and outcomes.

Due to Hawaii’s unique position in reliance on tourism, you should expect for this committee’s mandate to broaden.

Idaho’s Response to COVID-19 (with Recession Business Funding Opportunities)

How is Idaho is handling COVID-19? On March 13, Governor Brad Little declared a state of emergency. The Governor also created a Coronavirus Working Group. So this group meets at least weekly to support the work of Idaho’s public health agencies. And they will increase coordination and communication around the many aspects of the issue.

The Joint Finance-Appropriations Committee approved Governor Brad Little’s request to transfer $2 million to the Governor’s Emergency Fund to help in Idaho’s response. But it does not appear that they have earmarked these funds at all for small businesses. This may change in time.

Illinois’s Response to COVID-19

What is Illinois doing about the COVID-19 situation? On March 9, Governor JB Pritzker issued a disaster proclamation giving the state access to federal and state resources to combat the spread of the virus. The state of Illinois is also releasing recommendations for an infectious disease outbreak response plan.

Indiana’s Response to COVID-19

This is what Indiana is doing to address COVID-19. On March 16, Governor Eric Holcomb announced restaurants, bars, and nightclubs would have to close. Unemployment claimants can do everything online and are not required to be there in person.

The SBA issued a disaster declaration for Indiana, offering financial assistance for Hoosier small businesses impacted by COVID-19. Small businesses, small agricultural cooperatives, and nonprofits across the state are eligible. So they can apply for low-interest loans up to $2 million. This is to help overcome the temporary loss of revenue due to COVID-19.

Business owners can use these loans to pay fixed debts, payroll, accounts payable and other bills. Loan interest rates for small businesses and nonprofits are 3.75% and 2.75%, respectively, with terms up to 30 years.

Iowa’s Response to COVID-19

Here’s how Iowa is handling COVID-19. Iowa is encouraging employers to participate in a voluntary work-sharing arrangement. This is as an alternative to layoffs. Employer accounts will not be charged for benefits paid under the VSW program directly or indirectly related to COVID-19.

In addition, eligible small business grants in amounts ranging from $5,000 to $25,000 are now available.  The new program also includes a deferral of sale and use or withholding taxes due. And it has a penalty and interest waiver.

Eligibility requires:

  • Business disruption due to the coronavirus pandemic
  • Employment of 2-25 people before March 17, 2020

These Small Business Relief Grants will help businesses that are eligible maintain operations or reopen for business when this is all over.  The funds cannot be used to pay debts acquired before March 17,2020.

Grant applications will go through a review process by the Iowa Economic Development Authority.  They will determine the grant amount by the level of impact. This will include loss of sales revenue and workers.

Tax assistance applications will go through review by the Iowa Department of Revenue.  They will determine if deferral and waiver is appropriate.

Kansas’s Response to COVID-19

This is what Kansas is doing about the coronavirus. On March 12, Governor Laura Kelly declared a state of emergency. The Governor has also temporarily prohibited utility and internet disconnects.

Kentucky’s Response to COVID-19

This is what Kentucky is doing about COVID-19. On March 6, Governor Andy Beshear declared a state of emergency. Public-facing facilities can only stay open if six-foot minimum social distancing is possible. The Commonwealth also provided guidelines for correctional facilities.

On March 16, Kentucky filed an application for an economic injury disaster loan declaration to get access to small business disaster assistance loans from the SBA. These loans will be for up to $2 million to small businesses affected by COVID-19.

Louisiana’s Response to COVID-19

Here is how Louisiana is dealing with COVID-19. From March 13 – 16 there was a declaration. And then there were two additions to it. Governor Mark Bel Edwards declared a state of emergency. Legal deadlines were postponed until at least April 13. Driver’s license expiration dates are postponed until May 20.

Maine’s Response to COVID-19 (with some Recession Business Funding Opportunities)

Maine is taking action as well. On March 17, Governor Janet Mills and the Maine Department of Health and Human Services (DHHS) took immediate steps to ensure access to critical services and benefits for Maine people, while protecting the health of employees and the public in response to COVID-19.

First, MaineCare will waive all copays for prescriptions, office visits, emergency department visits, radiology and lab services. Also, all Bureau of Motor Vehicles offices are closed until further notice.

In addition, the SBA has approved Maine’s March 16 application for SBA Economic Injury Disaster Loans to help Maine businesses overcome any temporary loss of revenue due to COVID-19.

Maryland’s Response to COVID-19

On March 5, Governor Larry Hogan declared a state of emergency and a catastrophic health emergency. On March 17, the Governor announced significant reductions in local and commuter bus, and light rail services to slow the spread of the virus.

If an employee receives unemployment benefits as a result of a coronavirus-related business shutdown, the employer’s unemployment taxes could increase. Unemployment benefits are proportionately charged to each employer based on weeks worked and wages earned in each individual’s base period.

Contributory employers could see an increase in their tax rate, which would result in higher taxes.But reimbursing employers will not be charged dollar for dollar for benefits paid.  This should help avoid higher than expected unemployment costs.

There has been a March 23, 2020 update.

Massachusetts’s Response to COVID-19 (with Recession Business Funding Opportunities)

On March 16, Governor Charlie Baker announced a $10 million small business recovery loan fund to help companies struggling because of efforts to slow the coronavirus.

The fund will provide emergency capital up to $75,000 to Massachusetts-based businesses with under 50 full- and part-time employees.  This includes nonprofit groups. Loans are immediately available to eligible businesses. No payments are due for the first six months.

Michigan’s Response to COVID-19

On March 16, Governor Gretchen Whitmer temporarily expanded eligibility for unemployment benefits.

Benefits are extended to workers with an unanticipated family care responsibility.  This includes those who have childcare responsibilities due to school closures. Or who are forced to care for loved ones who become ill. It also covers workers who are sick, quarantined, or immunocompromised. This is if they are with no access to paid family and medical leave or are laid off. It also covers first responders in the public health community who become ill or are quarantined due to exposure to COVID-19.

Load restrictions are suspended for deliveries that meet immediate needs for medical supplies and equipment. This is for supplies related to the testing, diagnosis, and treatment of COVID-19.

They are also suspended for supplies and equipment necessary for community safety, sanitation, and the prevention of community transmission of COVID-19. These are items such as masks, gloves, hand sanitizer, soap, and disinfectants.

Other suspensions include those related to food for the emergency restocking of stores.  Also, those related to equipment, supplies, and persons necessary to establish and manage temporary housing, quarantine, and isolation facilities related to the COVID-19 emergency.

These changes also cover persons designated by federal, state, or local authorities for medical, isolation, or quarantine purposes and persons necessary to provide other medical or emergency services, the supply of which may be affected by the COVID-19 emergency.

Michigan and the SBA

On March 17, the Governor applied for disaster relief for small businesses from the SBA. The Small Business Association of Michigan is encouraging the state to use the Business Interruption Insurance system to help those affected.

Under the proposal, businesses could apply for reimbursement from the state or the Michigan Strategic Fund. It would be processed through the existing Business Interruption Insurance system or the Michigan Department of Insurance and Financial Services.

Minnesota’s Response to COVID-19

Similarly, here is how Minnesota is handling the coronavirus situation. On March 13, Governor Tim Walz declared a peacetime emergency. Several places of public accommodation are closed. Beyond taverns and restaurants this also includes: hookah bars and vaping lounges, amusement parks, and country clubs.

For businesses which must lay off workers, the Governor ordered that the Minnesota Unemployment Insurance Program not use unemployment benefits paid as a result of the COVID-19 pandemic in computing the future unemployment tax rate of a taxpaying employer. This should keep tax rates down for employers.

Mississippi’s Response to COVID-19

On March 14, Governor Tate Reeves declared a state of emergency. As of March 17, Mississippi courts are restricting the size of gatherings in the state’s courtrooms for eight weeks to help slow the spread of the virus. Utility shutoffs are prohibited for the next 60 days.

Missouri’s Response to COVID-19

Along the same lines, here’s how Missouri is handling COVID-19. On March 13, Governor Michael Parson declared a state of emergency. The Governor also directed the Missouri State Emergency Management Agency and the Missouri Department of Economic Development to seek assistance for Missouri businesses through the SBA’s Economic Injury Disaster Loan program.

Montana’s Response to COVID-19

This is what Montana is doing about COVID-19. On March 10, Governor Steve Bullock declared a state of emergency. Uninsured Montana residents will be covered for COVID-19 testing and treatment. Employees laid off as a result of shutdowns due to COVID-19 are eligible for unemployment benefits. On March 17, the state became eligible for disaster relief loans from the SBA for small businesses.

Nebraska’s Response to COVID-19

On March 13, Governor Pete Ricketts issued a state of emergency. On March 17, the Governor issued an executive order to loosen unemployment eligibility restrictions. Nebraska has a COVID-19 hotline for information on the virus and government response.

In addition, Nebraska small businesses are eligible for disaster loans from the SBA.

Nevada’s Response to COVID-19

On March 17, Governor Steve Sisolak ordered a shutdown of nonessential businesses, including casinos and retail stores, for 30 days. The Gaming Control Board offered procedures for closing casinos.  Also, low-interest loans will be available from the SBA for businesses to address debt, payroll or other bills.

New Hampshire’s Response to COVID-19

New Hampshire has taken measures as well. On March 17, Governor Chris Sununu banned all landlords from starting eviction proceedings and prohibited all foreclosures during the state of emergency initiated in response to COVID-19.

He also barred utility providers, such as electric, gas, water, telephone, cable, fuel and internet, from disconnecting service for nonpayment.

New Hampshire small businesses are eligible for disaster loans from the SBA. The state is switching to single-use bags for now. That means businesses may not be allowing reusable bags in stores.

New Jersey’s Response to COVID-19

The New Jersey Economic Development Authority , or NJEDA, has a portfolio of loan, financing, and technical assistance programs available to support small and medium-sized businesses.

Currently, several State agencies are engaging with local business leaders, local financial institutions, and business advocacy groups as well. Basically, this is to better understand what supports would have the most impact to ensure business and employment continuity.

New Mexico’s Response to COVID-19

On March 11, Governor Michelle Lujon Grisham declared a state of emergency. Then, on March 23rd the governor ordered a Shelter In Place for the entire state. New Mexico has qualified for the SBA Disaster Loan Assistance program to assist businesses negatively impacted by the COVID-19 public health emergency.

This includes low-interest federal disaster loans up to $2 million.  The funds are to provide working capital to small businesses and non-profit organizations suffering substantial economic injury as a result of COVID-19.

New York’s Response to COVID-19

On March 8, New York City Mayor Bill DeBlasio announced the City will provide relief for small businesses across the City seeing a reduction in revenue because of COVID-19. Businesses with fewer than 100 employees who have seen sales decreases of 25% or more will be eligible for zero interest loans of up to $75,000 to help mitigate losses in profit.

The city is currently on a lockdown. Since New York is now a major site for the novel coronavirus, expect more changes soon.

New York State (Outside New York City)

On March 17, Senator Pam Helming and Assemblyman Colin J. Schmitt called for the establishment of a $890 million Small Business Emergency Assistance Fund for the State of New York. The $890 million would come from state settlement funds that are currently earmarked for use during economic uncertainty.

North Carolina’s Response to COVID-19

On March 17, Governor Roy Cooper ordered bars and restaurants closed to sit-down service. The Governor’s order also lifted some restrictions on unemployment benefits to help workers unemployed due to Covid-19 and those who are employed but will not receive a paycheck. Additionally, it adds benefit eligibility for those out of work because they have the virus or must care for someone who is sick.

North Carolina businesses are eligible for disaster loans from the SBA.

North Dakota’s Response to COVID-19

This is what North Dakota is doing about COVID-19. On March 13, Governor Doug Burgum declared a state of emergency.

North Dakota is seeking eligibility for emergency disaster loans for small businesses from the SBA. Small businesses will need to fill out an economic injury worksheet which will help the state qualify.

Ohio’s Response to COVID-19

On March 9, Governor Mike DeWine declared a state of emergency. As a result, the Ohio Department of Health prohibits mass gatherings of 100 or more persons.

Ohio is eligible for emergency disaster loans from the SBA. It is estimated that about 1,400 small businesses in Ohio will qualify for funding.

Oklahoma’s Response to COVID-19

On March 17, Governor Kevin Stitt urged Oklahomans to avoid eating in restaurants.  He also discouraged discretionary travel and shopping trips. And he discouraged gatherings of more than ten people. But he initially did not declare any closings.

The Governor received a great deal of backlash for a tweet of him eating in a crowded restaurant with his family. After that, the Governor walked that back and declared a state of emergency.

As a result, Oklahoma small businesses are eligible to apply for emergency disaster loans from the SBA.

Oregon’s Response to COVID-19

Oregon encourages participation in its work share program.  The goal is to minimize layoffs. The City of Portland provides support via Portland Community SOS.

Pennsylvania’s Response to COVID-19

What is Pennsylvania doing about COVID-19? On March 16, 2020, Governor Tom Wolf strongly urged non-essential businesses across the state to close for at least 14 days to help mitigate the spread of COVID-19.

The Keystone State’s main economic response is to direct businesses to the Pennsylvania Industrial Development Authority to get low-interest loans. Another suggestion was the Department of Community and Economic Development and their working capital loans could be of assistance to businesses impacted by COVID-19.

Rhode Island’s Response to COVID-19

The SBA announced it is offering low-interest federal disaster loans for working capital to Rhode Island small businesses suffering substantial economic injury as a result of COVID-19.

For businesses, municipalities, K-12 and other entities, Microsoft is providing six months of Office 365 tools for free to enable remote collaboration, file sharing and video conferencing. They’re also offering free assistance to set up these tools.

South Carolina’s Response to COVID-19

On March 13, Governor Henry McMaster declared a state of emergency. For restaurants, the Department of Health and Environmental Control will not be conducting routine inspections. But they will come and provide a non-graded evaluation and consultation upon request.

South Carolina small businesses are eligible for emergency disaster loans from the SBA.

South Dakota’s Response to COVID-19

Here’s what South Dakota is doing about COVID-19. On March 13, Governor Kristi Noem declared a state of emergency. The Governor is working with the SBA to obtain Economic Injury Disaster Loans for South Dakota businesses.

Tennessee’s Response to COVID-19

Here is what Tennessee is doing about COVID-19. On March 12, Governor Bill Lee declared a state of emergency. One part of the declaration is that it allows the construction of temporary health care structures in response to COVID-19. It also permits the waiver of certain regulations on childcare centers.

The Governor has applied for Tennessee to be eligible for emergency disaster loans from the SBA for small businesses.

Texas’s Response to COVID-19

On March 13, Governor Greg Abbott declared a state of emergency. Certain trucking regulations are being suspended to allow for the easier delivery of supplies.

The Governor has requested eligibility for emergency disaster loans for small businesses from the SBA.

Utah’s Response to COVID-19

This is how Utah is handling COVID-19. On March 6, Governor Gary Herbert declared a state of emergency. The Governor included the Salt Lake Chamber on the Utah Coronavirus Task Force to ensure the business community is considered throughout the current situation. Utah ski slopes closed due to COVID-19.

Utah small businesses are eligible for SBA emergency disaster loans. The city of Ogden has 0% loans of up to $10,000 available for small businesses. Furthermore, terms are 10 years with up to a 12 month deferral on payment.

Vermont’s Response to COVID-19

On or about March 11, Governor Phil Scott declared a state of emergency. The SBA will be able to provide Economic Injury Disaster Loans under a Governor’s Certification Disaster Declaration.

Also, the Agency of Commerce and Community Development is looking for data on impacts in the following areas:

  • Economic Injury
  • Supply Chain
  • Workforce (Including that caused by lack of childcare)
  • Business Travel
  • Visitor Travel and Tourism Activities; and
  • Remote Work Capabilities.

Contact a Vermont State Business Development Center for a disaster recovery guide.

Virginia’s Response to COVID-19

On March 12, Governor Ralph Northam declared a state of emergency. Regional workforce teams will be activated to support employers that slow or cease operations. Employers who do slow or cease operations will not be financially penalized for an increase in workers requesting unemployment benefits.

The Governor is authorizing rapid response funding, through the Workforce Innovation and Opportunity Act.  This is for employers eligible to remain open during this emergency. Funds may be used to clean facilities and support emergency needs.

Washington DC’s Response to COVID-19

On March 17, Mayor Muriel Bowser announced that the SBA has accepted the District of Columbia’s declaration for assistance in the form of economic injury disaster loans following the advent of COVID-19. Furthermore, DC businesses can start applying now.

While the SBA directly administers this loan program, the Department of Small and Local Business Development, led by Director Kristi Whitfield, will work with the SBA on behalf of the District of Columbia.

Washington State’s Response to COVID-19 (with Recession Business Funding Opportunities)

By March 18, Governor Jay Inslee’s office had compiled a partial list of resources to support economic retention and recovery related to COVID-19 coronavirus.

The Washington State Department of Commerce’s Export Assistance Team division can help companies identify alternative markets.  They can also provide firms with STEP Vouchers. These vouchers defray certain costs. These costs include those of trade show or trade mission fees, airfare, interpreter and translation services, business matchmaking, export training programs and more.

West Virginia’s Response to COVID-19

In West Virginia, Secretary of State offices throughout the state will not serve walk-in business and licensing customers. All these services can be completed online or by paper. For paper submission, packets and paperwork may be submitted in-person at a drop-off location or via the U.S. mail.

Per an application by Governor Jim Justice, West Virginia small businesses can apply for emergency disaster loans from the SBA.

Wisconsin’s Response to COVID-19

On March 12, Governor Tony Evers declared a state of emergency. The Governor worked with U.S. Sen. Tammy Baldwin to help secure federal funding to support efforts in responding to COVID-19 in Wisconsin.

On March 11, the Centers for Disease Control and Prevention announced that Wisconsin will be receiving more than $10.2 million to support response and prevention efforts.

Wyoming’s Response to COVID-19

What’s happening with Wyoming? On March 13, Governor Mark Gordon declared a state of emergency. Wyoming suggests small business owners apply with the SBA for low interest loans. They also suggest talking to bankers and other lenders for small business to see if short-term financial arrangements can be made. Entrepreneurs can talk to a Wyoming Small Business Development Center Network staff members. They can provide nontechnical advice and answer questions.

Other Relief and Recession Business Funding Opportunities

Some corporations and national charities are jumping in to offer relief to displaced workers, businesses, and other individuals.  While some do not directly help businesses themselves, the argument can be made that helping employees definitely helps businesses. This type of help can also help employers keep their employees during these times.

Plus, more government financial aid to industries could be forthcoming. There will likely be even more help for small business owners in financial trouble.

USBG National Charity Foundation

For workers, some charities are jumping in.  The USBG National Charity Foundation now offers a bartender emergency assistance program to help those who experiencing financial hardship in the industry.  Those eligible can get help to pay bills and other expenses due to loss or decrease in income related to the coronavirus pandemic in the form of a grant.

To qualify for the grant, you must be a bartender, a child of a bartender, or be married to a bartender.  You also have to show tangible proof of emergency.

Facebook Small Business Grants

Facebook recently announced their coronavirus relief effort for small businesses. $100,000,000 in cash grants and ad credits will be awarded to up to 30,000 small businesses that are eligible in over 30 countries Facebook operates. They promise share more details as they become available.

GrantWatch.com

GrantWatch has a page dedicated to government grant money available for coronavirus relief.

Recession Business Funding Opportunities: Other SBA Loans and Programs

While the emergency measures being taken by the Federal government to ensure access to SBA disaster loans are helpful, the other SBA programs and resources are still open and available.  Don’t discount or discredit their helpfulness.

7(a) Loans

This is the Small Business Administration’s flagship loan program. It offers federally funded term loans up to $5 million. The funds can be used for expansion, purchasing equipment, working capital and more. Banks, credit unions, and other specialized institutions in partnership with the SBA process these loans and disburse the funds. It’s a great form of lending for small businesses.

The minimum credit score to qualify is 680.  There is also a required down payment of at least 10% for the purchase of a business, commercial real estate, or equipment. The minimum time in business is 2 years. In the case of startups, business experience equivalent to two years will suffice.

This is by far the most popular loan program the SBA offers.  Funds are available for a broad range of projects, from working capital to refinancing debt. And it even includes buying a new business or real estate.

504 Loans

These SBA business loans are also available up to $5 million.  Funds can pay for machinery, facilities, or land. Generally, they are for expansion.  Private sector lenders or nonprofits process and disburse the funds. They work especially well for commercial real estate purchases.

Terms for 504 Loans range from 10 to 20 years.  Funding can take from 30 to 90 days. They require a minimum credit score of 680.  The asset that is being financed must be used as collateral. Furthermore, there is a down payment requirement of 10%.  This can increase to 15% for a new business.

Also, to qualify, you be in business at least 2 years, or management must have equivalent experience if the business is a startup. Still, it’s a good form of lending for small business.

Microloans

Microloans of up to $50,000 are available through this program. Basically, they work for starting a business, purchasing equipment, buying inventory, or for working capital. Community based non-profits administer microloan programs as intermediaries.  Unlike other SBA programs, financing for these loans is directly from the Small Business Administration.

Interest rates on these loans are 7.75% to 8% above the lender’s cost to fund. In addition, terms go up to 6 years.[AF2]  Microloans can take upwards of 90 days to fund. The minimum credit score is 640.  In addition, collateral and down payment requirements vary by the small business lending source.

SBA CAPLine

There are 4 distinct CAPLine programs that differ mostly in the expenses they can fund. Each of them carries a maximum amount of $5 million and an interest rate that ranges from 7% to 10%. Funding can take 45 to 90 days.

CAPLine American Business Lending Programs

The four different programs are:

  • Seasonal CAPLines -Financing for businesses preparing for a seasonal increase in sales.
  • Contract CAPLines -Financing for businesses that need funding to fill a contract.
  • Builder’s CAPLines -Financing for businesses taking on a real estate or construction project.
  • Working capital CAPLines -Financing for businesses that are struggling with a short-term slump in sales.

Credit score must be at least 680 to qualify.  There is no minimum time in business requirement.  That is, unless you are getting a seasonal CAPLine. That one carries a one-year business requirement.

SBA Community Advantage Loans

This program is a pilot set to either expire or extend in 2020. Its purpose is to promote economic growth in underserved areas and markets. Credit decision makers overlook factors such as poor credit or low revenue if the business has the potential to stimulate the economy or create jobs in underserved areas.

Loan amounts range from $50,000 to $250,000 with a maximum interest rate of 11%.  Terms range up to 25 years. It’s a great form of USA business lending for underserved areas.

 Other Programs

In addition to these loan programs, the SBA offers additional programs and resources for certain groups. Examples include:

  • Veterans Advantage- General-use business loans with no guarantee fee for majority veteran-owned small businesses.
  • International Trade- General-use financing for businesses actively involved in international trade or hurt by competition from imports.
  • Export Working Capital Program- Short-term working capital for exporters backed by invoices or other business assets.

Recession Business Funding Opportunities: Non-Traditional Lenders

If you are a traditional type person, now may be the time to start thinking outside of the box.  Private, non-traditional lenders are going to keep lending for a bit after the traditional lenders tighten up the spigot. The nature of their business allows them to keep the funds flowing a little longer and a little more freely.

Usually, the interest rates with these lenders are higher than those of banks and credit unions.  But their approval requirements are easier to meet. And due to the rate cut by the Fed, interest rates should still be lower than they were before the crisis. Here are a few of our favorites.

OnDeck

Apply online with OnDeck and get a decision as soon as processing is over. Loan funds will go to the bank account you select. Financing can be fast. Entrepreneurs can use such a loan to establish their company’s credit history by making prompt payments. Thankfully, they offer fixed rates. Amounts from $5,000- $500,000 are available.

With OnDeck, you will need to have a 600 or better personal credit score for a minimum of one owner. There is also a 3 or more years in business requirement.  In addition, $250,000 or better gross yearly earnings is necessary. You cannot have a bankruptcy in the last 2 years. Unresolved liens and judgements are also deal breakers.

StreetShares

StreetShares is a loan provider offering term loans, credit lines, and specialized veteran company bonds.  Also, small business loans and investing alternatives are available. Most recently, they offer contract financing.  This is similar to invoice factoring. Pre-Approval takes just a few minutes. It does not hurt individual credit. Loans are available ranging from $2,000- 100,000.

You need to have one year or more in business and $25,000 or better in yearly income. Often, StreetShares will make exceptions for high-earning businesses at least 6 months old. Still, you need to have a 620 or better individual credit rating, be a United States citizen, and have reasonable credit. If you do not have reasonable credit, you will need a guarantor that does.

LoanBuilder

LoanBuilder is a service of PayPal.  It concentrates on short-term lending to midsize businesses. They provide term loans. You might have the ability to get a loan by the next business day. They have customizable loans without an origination fee.

Loans range from $ 5,000- $500,000. Requirements include a 550 or better personal credit score, $42,000 or more in annual profits, and 9 months or more in business.

 BlueVine

Get quick money with BlueVine. They offer invoice factoring as well as lines of credit. BlueVine can process financing in just a day. Loan amounts from $5,000 to 100,000 are available. Lines of credit are not available in all states. Like others, requirements are 6 or more months in business as well as $100,000 or more in yearly income. Plus, you need to have a 600 or better personal credit rating.

Credibly

Credibly is a direct loan provider that specializes in unsecured business funding. It can take just a day or two from application approval to financing. Funding can be used for overhead or day-to-day operations. Loans are available from $5,000- $250,000. Your personal credit does not need to be super-high.

Credibly requires a 500 or better individual credit score.   In addition, 6 or more months in service and $15,000 or higher in average monthly deposits are required. Furthermore, you must have at least $10,000 in monthly deposits.

Fundbox

If you start with a search for an online lender, Fundbox is going to be one of the first to pop up.  It is a line of credit rather than a loan, but it is a great funding option because there is no minimum credit score requirement.

They offer an automated process that is super-fast. Repayments are automatic, meaning they draft them electronically.  They occur on a weekly basis. Remember, you could have a repayment as high as 5 to 7% of the amount you have drawn currently.  That is because the repayment period is comparatively short. This means you need to be sure you have enough funds in whatever account you connect them to so that it can cover your payment each week.

Loan amounts come as low as $100 and as high as up to $100,000.  The max initial draw is $50,000. Though there is no minimum credit score requirement, they do require at least 3 months in business, $50,000 or more in annual revenue, and a business checking account with a minimum balance of $500.

Upstart

Upstart is an online lender that uses a completely innovative platform for loans.  The company itself questions the ability of financial information and FICO on their own to truly determine the risk of lending to a specific borrower.  They choose to use a combination of artificial intelligence (AI) and machine learning to gather alternative data instead. They then use this data to help them make credit decisions.

This alternative data can include such things as mobile phone bills, rent, deposits, withdrawals, and even other information less directly tied to finances.  The software they use learns and improves on its own. You can use their online quote tool to play with different amounts and terms to see the various interest rate possibilities.  Typically, business loans are available ranging from $1,000 to $50,000. Interest rates vary greatly, ranging from 7.5% to 35.99%. Repayment terms can be either 3 -year or 5-year.

To be eligible for a loan with Upstart, you must meet the following qualifications:

  • Credit score of 620+
  • No bankruptcies or negative public records
  • No delinquent accounts
  • Meet debt to income standards (they only note they will check this ratio, not what their standards are.)
  • Have fewer than 6 inquiries in the past 6 months on your credit report, not including those related to student loans, vehicle loans, or mortgages

These are the requirements they list on their website.  One independent review said that the requirement for the debt to income ratio is a maximum of 45%. It also says that the minimum annual income has to be at least $12,000.  For more information visit our Upstart review.

Fora Financial

Founded in 2008 by college roommates, online lender Fora Financial now funds more than $1.3 million in working capital around the United States. There is no minimum credit score, and there is an early repayment discount if you qualify.

The minimum loan amount is $5,000 and the maximum is $500,000. The business must be at least 6 months in operation and the monthly revenue has to be $12,000 or more. There can be no open bankruptcies.

Bond Street

Offering term loans of $10,000 to $1 million, Bond Street terms are for up to 1 to 3 years. Bond Street will ask for both EIN and SSN.

The offer arrives within 3 days. Bond Street will only do a soft credit pull, and 640 or better credit score is likely to get you a loan.  But Bond Street will look at other factors too. For example, they require 2 years in business and annual revenue of at least $200,000.

Like others, rates start at 6% and go up to 22%. APR works out to be 8 to 25%.  Also, there is a 3 to 5 % origination fee.

Advantages are the soft credit pull and the fact that they will look at factors other than your personal credit if your FICO score is low. Another benefit is that Bond Street can offer very large loans if you qualify. Disadvantages are the longer time in business requirement and high APR.

Lending Club

Popular online lender Lending Club offers term loans. Similarly, business loans from $5,000 to $300,000 with from 1 to 5 years are available.

Quotes are ready in 5 minutes are less. Thankfully, funds are available in as little as 48 hours if approved. Furthermore, there are no prepayment penalties.

For these loans, annual Revenue must be $75,000 or more. In addition, you must be in business for 2 years or more. Personal FICO score of 620 or better is required.  Interest Rates are regularly 5.99% to 29.99%. Total annualized rates starting at 8%.

Fortunately, annual revenue requirements are not too high. Another good thing is funds are available quickly. Unfortunately, rates can get high, but the Fed rate cut helps with that some.

Quarter Spot

Quarter Spot is an online lender that offers short term loans. Amounts ranging from $5,000 to $150,000 are available. The terms are 9 to 18 months. Like others, Quarter Spot will only do a soft credit check when you apply. To qualify, your company must have annual revenue of $200,000 or more. Also, you have to have a personal FICO Score of 550 or better. There is no fee to apply.

The minimum time in business is 12 months. Surprising to some, you must have a minimum average bank balance of $20,000. In addition, they require a minimum of $16,000 in monthly sales.

The borrower must own at least 50% of the business. Their rates are 25% to 40%.

Advantages are that the personal FICO score requirement is relatively low. Minimum average bank balance requirement is also fairly low. Disadvantages are that maximum rates are rather high.

Rapid Advance

Rapid Advance offers standard, select, and preferred loans. For standard loans, $5,000 to $1 million is available. Their terms are 4 to 12 months.  Your company must have annual revenue of $120,000 or more. Also, you must have a personal FICO Score of 580 or better. The minimum time in business is 2 years.

For select loans, $15,000 to $1 million is available. Their terms are 6 to 15 months. You must have annual revenue of $240,000 or more and a personal FICO Score of 620 or better. The minimum time in business is 3 years. 1.12 to 1.31 factor rate.

For preferred loans with Rapid Advance, $15,000 to $200,000 is available. Their terms are 9 to 18 months. You must have annual revenue of $240,000 or more. For these, you must have a personal FICO Score of 660 or better.

The minimum time in business is 6 years. A minimum bank balance of $10,000 or more is also required. Consequently, borrowers must have at least 10 deposits from 5 different sources every month. There is a 1.11 to 1.25 factor rate.

The advantages with these loans are many.  First, there are a few choices for loan types. Also, the maximum available amounts are high. In contrast, disadvantages include high minimum bank balance requirements and high annual revenue requirements.

Kiva

Kiva is an online lender that is a little different. For example, the interest rate is 0%.  This means, even though you must pay it back it is absolutely free money. They don’t even check your credit. But there is one catch.  You must get at least 5 family members or friends to throw some money in the pot as well. In addition, you have to pitch in a $25 loan to another business on the platform.

Accion

If your personal credit is okay, Accion may be a good fit. This is a microlender.  They are a nonprofit, that offers installment loans to both startups and already existing businesses. The minimum credit score is 575. Sometimes, they will go as low as 500. You don’t have to already be in business.  But if you are not, you must have less than $500 in past due debt. In addition, your business needs to be home or incubator based. This makes it perfect for those looking to start a new business from home while social distancing.  It is also a great option for adapting an existing business to a home format.

Loans are from 6 to 60 months and interest rates range from 7% to 34%. A personal guarantee, and sometimes specific collateral, is necessary in most circumstances.

Why Choose a Private Lender During this time?

It is very possible you are reading this thinking to yourself, why would I choose over one of the already mentioned recession business funding opportunities?  The truth is, in our current situation, you wouldn’t. Exhaust every available option for coronavirus relief first. SBA loans, rural small business grants, and anything else you can find, apply for it now.  But what if that isn’t enough? Honestly, it is often easier to get funding from an online lender. This is especially true if your personal credit score is not up to par.

Most term loans and many lines of credit require a personal credit check. That is even if you have great business credit.  With the U.S. and even the world economy spiraling into a crash for the ages, credit scores are bound to follow. Some lenders may take your business credit into account.  Still, if your personal credit stinks, it won’t help you much. Private lenders tend to have lower minimum personal credit score requirements than traditional lenders.

Next, an online lender will typically send you the funds faster.  That is a huge asset right now. Sometimes you can have the money in as little as a few days, with approval coming in as little as 24 hours.  For sure, time is of the essence right now.

An Online Lender Could be the Answer for Recession Business Funding Opportunities

If you can go with a traditional lender, great.  They often have better rates and terms. But like many business owners, you may not have that option.  In that case, an online or private lender may be the perfect solution. They will have recession business funding opportunities. Approval requirements allow many more borrowers to get their funds quickly and easily. This is especially important in times of crisis like this.  Even beyond COVID-19, the recession is sure to continue for a while. You need a plan, and private, online lenders could be a big part of that plan. Business to business lending could even be a good choice.

Understandably, the process of finding the best online lender for your business can be overwhelming.  There is no need to stress more than you probably already are.  We can help you find the right lender, and even walk you through the entire application process.  We want to make it as easy as possible for you to get recession funding.

Consider Online Business Lending

You need to find the right one for you though.  Consider the following factors:

  • How much do you need?
  • What do you need the funds for?
  • What is your credit score?
  • How much of a payment can your budget handle?

It’s also important to note, there are a lot of predatory lenders online.  You must be careful. The list above is a great starting point, but don’t stop there.  There are a lot of options, so take the time necessary to do your research. If a type of small business lending seems too good to be true, then it probably is.

Recession Business Funding Opportunities: Be Fundable Despite What Changes May Come

Of course, nothing is the same today as it was even a couple of days ago.  Requirements necessary to gain access to funds will likely change and continue changing.  Not only will federal requirements to access SBA loans change, but states are adding relief programs daily. Be sure to check back as our list of state programs will be updated.

For now, the basic elements of fundability will not change.  Ensuring your business is as fundable as possible, and protecting your fundability even now, will only increase the ability of your business to get the USA loans funding it needs to survive during hard economic times.

Make Sure Your Business Is Set Up to Access Recession Business Funding Opportunities

Now is a good time to review how your business is set up.  It needs a foundation of fundability. Basically, that is setting your business up in a way that it appears to be a fundable entity separate from you as the owner.  It may seem that now is the worst time to be doing this. But if your business is currently shut down due to the coronavirus, you not only need to focus not only on how to stay in business. You also need to know how to get the most funding you possibly can when things start to go back to normal. Building fundability helps even for a guaranteed business loan.

While keeping credit in order is vital, the truth is it may be hard to do right now.  Access what small business funding you can. But research options for funding for small business that will work even if your credit isn’t great.  In addition, beyond credit, you can control other things that affect your ability to get funding, to a point. This will offset some of the potential reduction in credit score.

You Need Dedicated Contact Information

For example, you cannot share a phone number and address with your business.  A business must have a dedicated business phone number and address.

How do you do that? First, you can get a separate phone line and have a separate business location.  This is pretty standard. But it can cause issues if you run your business online out of your home.

Virtual Offices for Recession Businesses

In this case, you can get a virtual office address and a VoIP (Voice over Internet Protocol) business phone number.  Basically, it allows you to speak on the phone via the internet instead of phone lines. A virtual address service will often offer other services as well.  These may include live receptionists and meeting space. VoIP phone numbers can typically be forwarded to any number you want. As a result, you do not have to get a dedicated line to have a dedicated number.

Why does your business contact information need to be separate from your own?  There are a number of reasons. But for fundability, there are only two. First, it makes your business seem more professional.  In a lender’s eyes, this lends itself to appearing more fundable.

Next, it creates the separation needed between business and owner. This can ensure the business can build credit separate from the owner’s personal credit. While this isn’t the only step necessary for separation, it is a necessary step.

You Need an EIN for Many Recession Business Funding Opportunities

Another thing to consider is whether your business has an EIN.  A lot of business owners, especially those running their business as a sole proprietorship have an issue. They tend to use their social security number on business documents.  But an EIN is a much better option.

It not only further separates the business from the owner and appears more professional.  In addition, it helps ensure that business credit accounts stay off your personal credit report.

You can get an EIN for free from the IRS.  The process is fast and easy. It will make it easier to get government small business loans.

You have to Incorporate

There are several reasons for this.  First, incorporating creates separation from the owner.  This is necessary for building business credit and appearing fundable to lenders. It also helps protect your personal assets should the business struggle. There are tax benefits as well.  Your options for incorporation include an S-corp, an LLC, or a corporation.

The one that you choose doesn’t matter much for fundability.  Make that choice based on the level of liability protection you need and you budget.  It’s best to talk to a tax professional or attorney when making the decision.

A Separate Business Bank Account is Essential for Traditional and Recession Business Funding Opportunities

You need a separate, dedicated business bank account.  It helps create the separation necessary to build business credit, which is a huge piece of being fundable.  But some of the recession business funding opportunities available during this time may also require a separate business bank account.

Be Consistent

This part of fundability can get complicated because it has so many interconnecting pieces.  In fact, the consistency part can be especially daunting. This is because it goes all the way back to the start of your business.  If it has been in operation for a while, you can see how that could be an issue.

The thing is, most business financing applications are denied due to fraud concerns.  In truth, this can be an issue for you if you have different information across various records.  All names, contact information, etc. needs to be consistent. This is when it comes to public records, accounts, websites, social media, and licenses.

Website

This is a great time to leverage your company website.  First, you must have one. Yet, it can’t just be something you throw together.  It needs to be professionally designed. In addition, you need to pay for hosting.  With consumers trying to stay in due to social distancing, online trading is exploding. If your website isn’t up to par, you are going to miss out big time.

Also, your business email address needs to have the same URL as your website also.  Truly, you shouldn’t use a free email service such as Yahoo or Gmail.

Do You Have Business Credit? If So, What’s It’s Like?

If you don’t have business credit, consider beginning to work on it if possible.  You do have business credit? Now is not the time to let it slip. Now, take advantage of the recession business funding opportunities available to help you.

Do You Have a D-U-N-S Number?

Dun & Bradstreet is the largest and most commonly used business credit reporting agency.  Likewise, each business in their database has a D-U-N-S number.  If you do not have one, they will not recognize you.  As a result, any accounts reporting will be discarded.  You must have this number.

Other Agencies

Other agencies can affect your fundability as well.  For example, there are two other main business credit reporting agencies.  They are Experian and Equifax. Honestly, your record with these and other agencies can affect your ability to get funding also.

Other credit agencies exist, and some lenders do use them.  CreditSafe and FICO SBSS are just a couple of examples. In addition, your file with LexisNexis and The Small Business Finance Exchange can  affect your business credit score.  Of course, that affects fundability too.

Monitor Your Business Credit

Monitoring is especially important during hard economic times. First, you need to stay on top of which accounts are being reported and what they are reporting.  You don’t want anything to slip. Next, if it does start to slip, you need to know so you can take action.

If you find mistakes, you can contact the reporting agency in writing and have them corrected.  Remember, send copies of backup documentation, not originals.

Keep Up with Financials

Honestly, this is more important now than ever before. Currently, some banks are even reviewing weekly financial information instead of monthly or quarterly. This way, they can see if income is starting to slide due to the COVID- 19 pandemic.  It makes sense for small business lenders to work this way.

If you are a very small business, you may not give much thought to your financial statements.  But it’s essential to do so, even now. You want to give yourself every opportunity to get US business lending.

Pay Your Bills, Both Business and Personal

Try hard to stay on top of bills during this time.  Take advantage of all of the programs and resources, both state and federal, to help you do so. This is essential to maintaining healthy business and personal credit. Also, both of these are vital to fundability.

The Application Process

For this period of time, the main thing to remember here is to only apply for the loan for small business from government programs you qualify to take advantage of.  Also, be prepared. You have to act fast. Yet, if you enter the federal small business loan process without everything you need, it will only slow things down. Take the time to read the requirements and gather what you need to first.

Want to review your options with one of our consultants? Give us a call at 877-600-2487.

Starting a Business?

Now could be the perfect time to start recession proof small businesses. There are businesses that do well in recession, so do your homework. But remember, the best recession proof businesses are the ones which help people. If you want us to show you the best way to start and run a business even during a recession then check out our Startup Accelerator Course.

Check Out Recession Business Funding Opportunities During the COVID-19 Pandemic and Help You Protect Your Fundability

Of course, you’re thinking now is not the time to be building anything.  You need to stay afloat. If you are not already fundable you can’t worry about that right now.  Here’s the thing though…you can. First, get what United States government small business loans are available quickly.  Then, take a second, breath, and consider the fundability of your business.

Honestly, there is no time like the present to get an EIN, separate your contact information, and even incorporate.  While you do these things, you will be setting yourself up to building fundability and business credit. And you will be ready even during these hard times.  That in turn, can only increase your access to funds over the long-term.

Basically, it is a matter of protecting what you have and growing what you can right now.  Truly, it is a great time to borrow. The Fed’s rate cut should lead to lower interest rates than we have seen in years.  In addition, many state and federal governments are working to make borrowing more accessible to businesses. This is to both help them stay afloat and to shore up the impending economic decline.

Start here to find what’s available to you both federally and in your state.  And we’ll update often. So, if your state isn’t doing anything right now, come back every day to see if things have changed.  The key to surviving is to take advantage of the recession business funding opportunities available to your business today. Time is short. Funds are limited. You must act now. Don’t wait.

The post Ride the Rapids: Your Essential Guide to Accessing Unique Recession Business Funding Opportunities Related to Coronavirus  appeared first on Credit Suite.

Coronavirus and SBA Business Loans: The Urgent News You Need to Know Now

The world is changing around us, and businesses are more on edge than ever before.  Making matters worse is the fact that things are changing by the minute. States are issuing new mandates constantly based on the most recent recommendations.  Stores are having trouble keeping necessities in stock because items fly off the shelves as soon as they are put there. Understandably, customers and prospects are getting nervous. 

How SBA Business Loans Can Help Your Business Survive and Even Thrive Despite the Coronavirus

As a result, steps are being taken to try and stop, or at least slow, ever sharpening decline of the economy. If you are wondering how to get capital to keep your business running or start a new business, there’s never been a better time.  Interest rates area at an all time low. Currently, banks are still lending. That means loans are available at dirt cheap rates, but not for long. Act now to get the best rates on SBA business loans.

Get the funding you need to keep your business running. 

SBA Business Loans are Actually a Great Option During this Time

Here’s the thing.  The federal government recently poured $50 billion into SBA loan programs for coronavirus relief. They are also waiving upfront fees on loans to veterans up to $1 million when it comes to the SBA Express program. 

As for the SBA Disaster relief fund, the SBA can now exercise available authority.  They will use funds to provide loans to businesses that are affected by coronavirus.  Funds can be used to help overcome disruptions caused by pandemic.  

Additionally, the President is asking Congress to increase funding for this program, with an intent to make 30 million small businesses more resilient to the economic impact of the coronavirus. These funds could be used to pay debts that would not be able to be paid otherwise due to the COVID-19 economic impact.  Bills such as payroll, accounts payment, and any others could be covered by these funds. 

However, you have to act fast.  There is a limited window to access money, and the money itself isn’t infinite.  Already, lenders are reviewing weekly statements rather than monthly statements. This is because when revenue starts to fall, business owners will lose the ability to get funding. 

What Exactly Does the SBA do? 

Their mission is to help U.S. small businesses not only survive, but thrive.  They offer a broad range of products through their programs. Yet, for the most part, the SBA does not lend money directly. They work through partner financial institutions to guarantee loans. In this way, they are able to leave the administration of the loans and disbursement of funds to those who do it on a regular basis. 

How Do SBA Business Loans Work? 

SBA business loans are small-business loans guaranteed by the Small Business Administration and issued by participating lenders, mostly banks. They can guarantee up to 85% of loans of $150,000 or less.  In addition, loans that are more than $150,000 will guarantee up to 75%. The maximum loan amount they offer is $5 million. 

Due to the fact that these are government loans, meaning that they have a government guarantee, financial institutions are able to offer them at lower interest rates than they would be otherwise even before the rate cut. 

Who Qualifies for SBA Government Loans? 

To be eligible for SBA Government Loans, you must meet certain qualifications. These include:

  • Your business must be for profit.
  • Your business must be inside the US.
  • Business owners must invest equity.
  • You must have exhausted all other financing options.
  • Your business must qualify as a small business.
  • Your business must be in an eligible industry.

Keep in mind these can change given the current situation with the coronavirus.

Get the funding you need to keep your business running.

Repaying SBA Government Loans

One perk of SBA loans is that you get more time to pay them back than you would otherwise. According to the SBA, the terms depend on how you intend to use the funds. 

For example, working capital loans, or funds you intend to use for daily operation, have a repayment term of seven years. However, funds for new equipment purchase have a term of 10 years.  On the other hand, real estate loan terms extend even longer to 25 years. Of course, the longer the term the lower the interest, which means lower regular payments.

How Does the SBA Loan Guarantee Actually Work?

With little exception, the SBA does not actually provide the funds for the loans they guarantee. The lenders that partner with them provide the funds, but the agency guarantees a portion. Currently, they will guarantee up to $3.75 million. 

The SBA guarantee reduces the risk to the bank.  As a result, lenders are able to offer better interest rates and terms than they would be able to otherwise. If the borrower defaults on the loan, the Small Business Administration will pay out their guarantee amount. 

How to Apply for an SBA Government Loan

One of the downsides to SBA loans is that they have a lengthy and somewhat complicated application process. There is a lot of red tape involved, but understandably so considering it is the federal government and they are guaranteeing a huge chunk of the loan. This may be adjusted somewhat during the coronavirus outbreak.

Gather the Information

The first thing you have to do is gather the information you will need. This includes:

  • The SBA borrower loan information form
  • Statement of personal history
  • Personal financial statement
  • Personal income tax returns for the previous 3 years
  • Tax returns for the business for the previous 3 years
  • Business certificate or license
  • Business lease
  • Loan application history

This list along with links to forms and templates is available at SBA.gov. Once you have this information, you can start looking for a lender.

Get the funding you need to keep your business running.

Realize that once you and the lender determine which loan program will work best for your needs, there may be additional paperwork, as each loan has its own set of requirements.  This is a general list for beginning the application process for all loans.

To apply for SBA business loans because your business has suffered due to the coronavirus phenomenon, go here first.

Types of SBA Business Loans

In addition to those loan programs already mentioned that are receiving extra funding to help businesses during this time, the other SBA business loans are still available.  Due to the rate cut by the Federal Reserve, these should be available at super low rates.  

7(a) Loans

This is the Small Business Administration’s flagship loan program. It offers federally funded term loans up to $5 million. The funds can be used for expansion, purchasing equipment, working capital and more. Banks, credit unions, and other specialized institutions in partnership with the SBA process these loans and disburse the funds. 

The minimum credit score to qualify is 680, and there is also a required down payment of at least 10% for the purchase of a business, commercial real estate, or equipment. The minimum time in business is 2 years. In the case of startups, business experience equivalent to two years will suffice. 

This is by far the most popular loan program the SBA offers.  Funds are available for a broad range of projects, from working capital to refinancing debt, and even buying a new business or real estate.

SBA biz loans Credit Suite

SBA business loans

504 Loans

These SBA business loans are also available up to $5 million.  Funds can pay for machinery, facilities, or land. Generally, they are for expansion.  Private sector lenders or nonprofits process and disburse the funds. They work especially well for commercial real estate purchases. 

Terms for 504 Loans range from 10 to 20 years, and funding can take from 30 to 90 days. They require a minimum credit score of 680.  The asset that is being financed has to be used as collateral. There is also a down payment requirement of 10%, which can increase to 15% for a new business. 

Furthermore, to qualify you be in business at least 2 years, or management must have equivalent experience if the business is a startup. 

Microloans

Microloans are SBA business loans available in amounts up to $50,000. They work for starting a business, purchasing equipment, buying inventory, or for working capital. Community based non-profits administer microloan programs as intermediaries, with financing coming directly from the Small Business Administration. 

Interest rates on these loans are 7.75% to 8% above the lender’s cost to fund.  Terms go up to 6 years. They can take upwards of 90 days to fund. The minimum credit score is 640, and the collateral and down payment requirements vary by lender. 

SBA Express Loans

These SBA business loans max out at $350,000.  They have a maximum interest rate of 11.50%. Also, terms range from 5 to 25 years, and the SBA guarantee is less than with their other loan programs at 50%. To qualify, your credit score must be above 680, and you must have a debt to service ratio of 1.1 or higher. If the loan is greater than $25,000, collateral may be necessary depending on the lender. 

The turnaround for express loans is much faster.  In fact, the SBA takes 36 hours or less to give a decision. Necessary paperwork for application is less also.  Consequently, express loans are a great option for working capital, among other things, if you qualify. 

SBA CAPLine

There are 4 distinct CAPLine programs that differ mostly in the expenses they can fund. Each of them carries a maximum amount of $5 million and an interest rate that ranges from 7% to 10%. Funding can take 45 to 90 days. 

The four different programs are: 

  • Seasonal CAPLines -Financing for businesses preparing for a seasonal increase in sales.
  • Contract CAPLines -Financing for businesses that need funding to fill a contract.
  • Builder’s CAPLines -Financing for businesses taking on a real estate or construction project.
  • Working capital CAPLines -Financing for businesses that are struggling with a short-term slump in sales.

Credit score must be at least 680 to qualify.  There is no minimum time in business requirement unless you are getting a seasonal CAPLine. That one carries a one year business requirement. 

SBA Community Advantage Loans

This program is a pilot set to either expire or extend in 2020. Its purpose is to promote economic growth in underserved areas and markets. Credit decision makers overlook factors such as poor credit or low revenue if the business has the potential to stimulate the economy or create jobs in underserved areas. 

Loan amounts range from $50,000 to $250,000 with a maximum interest rate of 11%, while terms range up to 25 years.

 Other Programs

In addition to these loan programs, the SBA offers additional programs for certain groups. These include:

  • Veterans Advantage- General-use business loans with no guarantee fee for majority veteran-owned small businesses.
  • International Trade- General-use financing for businesses actively involved in international trade or hurt by competition from imports.
  • Export Working Capital Program- Short-term working capital for exporters backed by invoices or other business assets.

These are Scary Times, but SBA Business Loans are Here to Help

There’s no doubt about it.  These are unchartered waters.  No one knows what’s going to happen.  All we can do is act on what we do know right now.  Still, when it comes to applying for loans, you have to act fast before more changes happen and the window disappears.  For now, it is the perfect time to get SBA business loans.  

They can help your business not only survive, but even thrive in these troubled economic times.  However, there is limited time and limited funds available. Run, don’t walk. Even if you aren’t feeling the effects of the coronavirus on your business now, you likely will soon.  

Furthermore, if you don’t foresee a need for extra funds, you can still apply and take advantage of lower rates.  You may end up needing money and not be able to get it. If you don’t, you can always pay it back without ever using it.  No harm no foul is a good rule of thumb here. Better yet, you can use the funds to pivot and adapt your business to the changing economic scene and actually end up seeing more success.

The post Coronavirus and SBA Business Loans: The Urgent News You Need to Know Now appeared first on Credit Suite.

Coronavirus Business Impact: What You Need to Know Now

Here’s what we all know. There is definitely a coronavirus business impact. The market is scary right now.  You are probably thinking now is not the time to make any big financial decisions about your business. However, the truth might surprise you. 

You Need to Know the Facts About the Coronavirus Business Impact

Here are the facts.  The federal government does not want to see a collapse of the economy any more than we do.  They want to do what they can to help small businesses, and they are taking steps to do just that.  State governments are in the same boat, wanting to ensure their states are able to survive and thrive economically despite the coronavirus business impact. What steps are being taken, and what do they mean for your fundability? 

Coronavirus Business Impact: The Bad News

Here’s the bad news, as if you didn’t already know.  Businesses are closing. People aren’t going out anyway.  Spending is vastly curtailed. Without a steady flow of income, eventually businesses will not be able to make payments on existing debt. 

Of course, some businesses may be able to make current payments for a few months.  However, access to new credit will likely not be around for long, at least when it comes to traditional banks. 

The good news in light of all of this darkness is that no one wants this to happen.  That means measures are being taken to try and stop the spiral. The most notable is the rate cut by the Federal Reserve.  The most recent cut brought the rate down to 0%.

Get funding for your business.

Coronavirus Business Impact: What Does This Mean for Your Fundability? 

First, it helps to know exactly what fundability is. Basically, it is the ability of your business to get funding.  Can you get approval for financing? Is your business eligible for a loan, a line of credit, or a credit card?  It all depends on your fundability. 

The cut rates and other measures do not truly affect the fundability of your business as so much plays into that. However, if you are eligible for any financing at all, it will most definitely allow you to get lower interest rates.  Even if your credit score is low, meaning your rate is higher, it would be lower right now than it would have been even last week. 

Coronavirus Business Impact: Is Now the Time to Start A New Business? 

Because of that, along with the unique market now presented, now may very well be the time to jump on starting or growing your business rather than holding back.  As already mentioned, any financing is going to cost much less right now.  

However, you also have a never before seen opportunity, one we never saw coming, to create a business that works well in a market we’ve not seen in modern times.  With the rise of social distancing comes a host of other needs. We are already well set with grocery delivery and food delivery services, but the possibilities are literally endless.  Many of these opportunities could easily continue to be useful and profitable long after the crisis has passed. The best part is you could help people right now.  

Maybe you have always dreamed of starting a mobile dog grooming business.  Want to open a salon? Maybe take your equipment into homes and do your thing, with the opportunity for clients to see you sanitize and suit up before you enter their home. 

If you have an innovative, useful idea that could continue to work after this is all over, now is the time to jump.

Coronavirus Business Impact: What about Current Businesses? 

If you currently own a business, you have to act fast.  Retail stores, restaurants, entertainment facilities and more are being asked to shut down each day.  If you act now, before this happens to you, you can get funding that can help you get through this time with a better interest rate than has been available in a long time. 

Another option is to take the funding and find a way to adapt your business to the times.  Maybe offer delivery or curbside options if you don’t already. Been thinking about going online?  Now’s the time to launch. Again, you must act fast to take advantage of lower interest rates. 

Coronavirus Business Impact: Resources Available to Help Businesses Negatively Impacted

The federal government is working on a number of options to help businesses during this time.  One idea is a cut in the payroll tax. Currently, SBA loans are getting an increase from the relief fund for COVID-19. $50 billion is going in as relief in March of 2020. Also, the SBA is also waiving upfront costs on financing to veterans, up to $1 million, in the SBA Express program.

SBA Disaster Relief

The SBA is currently permitted to exercise readily available authority. They will supply funding to businesses affected by the coronavirus to help overcome disruptions. The president is asking Congress to raise financing for this program. The intent is to make 30 million small businesses more resilient to coronavirus-related economic disruptions.

Here is what you need to know about the process for accessing these funds according to SBA.gov. 

 

  • When they get a request from a Governor, the SBA will issue an Economic Injury Disaster Loan Injury Declaration. 
  • This declaration makes loans available to small businesses to help relieve the economic injury due to Coronavirus. 
  • The Office of Disaster Assistance will work with the Governor to submit the request for assistance. 
  • Allowable uses of these funds include: 
    • Pay current debts
    • Payroll
    • Accounts payable
    • Pay other bills that the business will not be able to pay to the coronavirus business impact
  • The credit rate is 3.75%, or 2.75% for non-profits
  • Businesses with credit available elsewhere are not eligible.
  • In order to keep payments affordable, terms go up to 30 years.  Determination on individual loan terms will be made on a case-by-case basis.  The borrower’s ability to repay will play a role in this decision 
  • The Economic Injury Disaster Loans are just a part of the big picture of the federal government’s plan for relief. 

Get funding for your business.

Some State Governments are Offering Assistance as Well

Some state governments have stepped up also.  In New York, businesses with up to 100 employees that can show a drop in sales of 25% or more may be able to get a loan of up to $75,000 interest free. In addition, businesses that have fewer than five employees may be eligible for cash grants.  These can go up to 40% of payroll costs for a couple of months, so that would average to about $6,000. 

In Washington State, they are working on favorable credit terms for businesses that have cash-flow problems.  In addition, there is a debt and late penalty forgiveness program in the works, as well as deferred bills, waived fees, and no-interest loans. 

Colorado, Florida, and other states are beginning to roll out their own unique aids to help both individuals and businesses impacted by this crisis. 

Coronavirus Business Impact: Into the Future

There is no doubt this is a huge beast, and the landscape is very muddy.  Eventually it will dry out and the beast will be gone. When it is, there is likely to be a nicely preserved footprint left behind.  What might the new business landscape look like? Will companies embrace telecommuting like never before? On the flip side, will employees begin to push for it more?  Will we see an even greater rise in home services, or delivery, because consumers who were previously wary of them now have to give it a try. Will there be more homeschoolers than ever before because some who were not sure before now see they like it? 

Imagine the business opportunities.  You could find yourself on the leading edge. However, to get the funding at the best rates available in a long, long time, you have to act now. 

Coronavirus Business Impact: Where to Go to Take Advantage of Lower Rates

Other than the SBA, another option is to take a look at what is happening with private lenders.  While their rates are typically higher than those of traditional lenders, the Fed’s cut shouldl make even private lender rates lower than normal. 

They are likely less affected by current events. We have some favorites which can be a good fit for this unique economic climate. Some can even work with low annual revenues or lower credit scores.

Online Lending Institution OnDeck

Apply online with OnDeck and get a decision as soon as processing is over. If you get approval, loan funds will go to the bank account you select. Financing can be fast. Entrepreneurs can use such a loan to establish their company’s credit history by making prompt payments. They have fixed rates. $5,000- $500,000 is available.

With OnDeck, you will need to have a 500 or better personal credit score for a minimum of one owner. There is also a 1 or more years in business requirement, in addition to $100,000 or better gross yearly earnings. You cannot have a bankruptcy in the last 2 years, or any unresolved liens or judgements. 

Online Lender StreetShares

StreetShares is a loan provider offering term loans, credit lines, and specialized veteran company bonds.  In addition, small business loans and investing alternatives are available. Most recently, they offer contract financing, which is similar to invoice factoring. Pre Approval takes just a few minutes and does not hurt individual credit. Loans are available ranging from $2,000- 100,000. 

You need to have one year or more in business and $25,000 or better in yearly income. Often, StreetShares will make exceptions for high-earning businesses at least 6 months old. You need to have a 620 or better individual credit rating, be a United States citizen, and have reasonable credit. If you do not have reasonable credit, you need a guarantor that does. 

Online Lender LoanBuilder

A PayPal service since November 2017, LoanBuilder concentrates on short-term lending to midsize businesses. They provide term loans. You might have the ability to get a loan by the next business day. They have customizable loans without an origination fee.

Loans range from $ 5,000- $500,000. Requirements include a 550 or better personal credit score, $42,000 or more in annual profits, as well as 9 months or more in business. 

Online Lender BlueVine

Get quick money with BlueVine. They offer invoice factoring as well as lines of credit. BlueVine can process financing in just a day. Loan amounts from $5,000 to 100,000 are available. Lines of credit are not available in all states. Requirements are 6 or more months in business as well as $100,000 or more in yearly income. Plus, you need to have a 600 or better personal credit rating. 

Get funding for your business.

Online Lender Credibly

Credibly is a direct loan provider that specializes in unsecured business funding. Can take just a day or two from application to financing. Funding can cover overhead or day-to-day operations. Loans are available from $5,000- $250,000. Your personal credit does not need to be super-high.

Credibly requires a 500 or better individual credit score, 6 or more months in service, and $15,000 or higher in average monthly deposits. In addition, you must have at least $10,000 in monthly deposits. 

Coronavirus Business Impact: Act NowCOVID-19 impact Credit Suite

There is a small window of time to access cash, and it is open right now. You cannot wait.  Even if you do not currently see a need, you need to take action. Take a look around and see what your options are for financing. You don’t have to spend it, but you need to get it so you will have it.  The chances are highly likely that you will end up needing funds at some point during this crisis, but you cannot wait until you do.  

By finding funding now, you can prepare yourself at the best rates possible.  Not only that, but you reduce the chance of needing funding in the future and not being able to access it. Don’t wait until it’s too late.  

The post Coronavirus Business Impact: What You Need to Know Now appeared first on Credit Suite.

What The Coronavirus (COVID-19) Means For Marketers

By now you have heard about the Coronavirus.

The sad reality is that it is spreading quickly and will continue to spread for a while.

Did you know that we are getting roughly 13,000 new cases a day and it’s growing fast?

No one really knows how many people will be infected (or will pass away sadly), but it has caused the global stock markets to crash, which means as a business (or even a marketer), you will be affected.

And because my ad agency works with hundreds of companies in all the major sectors and we have 7 offices around the world, we are already starting to see how it is impacting marketing (I’ll share the data below).

So what does this mean for you?

Well, before I go into that, let me be clear on what marketers should NOT do.

Don’t exploit the situation

The first thing we are seeing is people trying to exploit fear.

What I mean by this is supplies are running low around the world. From masks and toilet paper to hand sanitizer and other basic necessities… I am seeing marketers buying them and then reselling them on eBay or running ads and selling them for 10-50x the price.

This isn’t entrepreneurship and this isn’t marketing. I highly recommend that you avoid exploiting the Coronavirus situation to make a quick buck.

Not only is it wrong but it is also very short-sighted. Sure you may be able to make a quick buck, but it won’t last… you are better off spending your time on anything that is long term.

So now that we got that out of the way, what does the Coronavirus mean for marketers?

Businesses are going to struggle for a while

Even if the virus slows down fast as the numbers have dropped in China, businesses are going to struggle for well over a year because they will have to make up for their losses.

For example, in China the virus caused retail sales to drop by 20.5% and the unemployment rate jumped to 6.2 in February.

When companies like Apple shut down their stores to help reduce the spread, it means less income and less profit. Sure they are able to pay their employees during their temporary shutdown, but not all companies have their bank balance and most won’t be able to do the same.

Just look at the travel industry. The virus is expected to lose them 820 billion dollars. Virgin Atlantic just asked their staff to take an 8-week unpaid leave.

The ports are also empty and the first rounds of layoffs have already started.

It’s estimated that in total COVID-19 will cost the global economy $2.7 trillion.

And not only are people losing money but they are losing traffic and conversions.

Organic traffic is down in most industries

As I mentioned above, we work with hundreds of clients in different industries through my agency. On top of that, we also have tons of data because of Ubersuggest.

Before I dive into the data, note that we didn’t focus on any one single country, we decide to look at the traffic stats from a global perspective. We also didn’t include data from sites with less than 5000 visitors a month as they tend to have drastic swings from a percentage perspective even when there are no global issues or algorithm updates.

We also don’t have data on every single industry, for example, we don’t really work with many restaurants nor do we purchase data for that category as local restaurants usually don’t have the biggest marketing budgets. We have data on most of the major ones, but again not all.

Now, from an SEO standpoint, last week we saw huge drops in organic traffic for most industries we are tracking. Just look at the chart below (compares last week to the previous week).

If you are in the news industry or financial space, your traffic skyrocketed. 

And if you are in the travel industry, you saw massive drops in traffic.

You can’t tell by the chart, but e-commerce was a mixed bag, depending on what sites sold, traffic was either up or down. For example, if you were selling baby products like diapers or wipes then you saw a nice bump in traffic.

But if you were selling luxury goods like big-screen televisions you saw a drop in traffic.

Conversions were also down for most industries

From a conversion rate standpoint, we saw drops in most industries as well. Even the financial sector, which had big traffic booms in traffic, dropped in conversions.

Just look at the chart below (comparing last week to the previous week):

As for news (media) sites, they had a big conversion lift as many of them charge for people to read their updated information.

For example, you can only read a certain amount of content from the Washington Post for free until you see a message that looks like this:

People didn’t want to miss out on Coronavirus, political and financial information with the turmoil, hence news sites saw a nice lift.

And with some sectors like travel, they are currently offering massive discounts, which is helping counteract some of their traffic declines. Overall, they are still seeing a massive revenue hit.

Pay-per-click data

We don’t have as much pay-per-click data as we do for SEO as Ubersuggest is mainly used for SEO purposes, but we haven’t seen big shifts in cost per click… even for things like the travel industry.

We don’t have a big enough sample size, but as I mentioned, costs haven’t come down much.

For example, even though we saw big dips in the number of people searching for things like flights or hotels, we didn’t see a drastic drop in CPC but we did see a big increase in cost per acquisition.

In other words, you can still roughly pay the same amount per click, but the cost per conversion has been going up for most industries… unless you are selling necessities like toilet paper.

So what does this mean for marketers?

Be fearful when others are greedy, and greedy when others are fearful

I didn’t come up with that saying, it’s actually a line from Warren Buffett.

You will see people cutting back because the economy is predicted to get hit by 2.7 trillion dollars and experts are saying that we are going to go into a recession.

You even have billionaire investors like Carl Ichan saying that the market has more room to go down and we should expect the sell-off has longer to go.

But what I’ve learned from going through two crashes (the dotcom crash in 2000 and the real estate crash in 2008) is that the best time to double down is when others are not.

During an economic downturn, you’ll find that you will have less competition, which means it is easier and faster to get results, and in some cases, you’ll be able to get deals, such as a potential reduction in pay-per-click advertising.

Just think of it this way: out of all the publicly traded companies in the United States, if the market keeps going down, many of them will struggle to pay off their debt, which has exploded to $75 trillion.

This means some companies will either go bankrupt, get bought out, or get bailed out by the government. Some may be able to cut costs enough to pay their bills, but for most, it will be too late.

Again, this just means less competition for you.

If you are lucky enough to be sitting on some cash during the recession this is the best time to buy out other companies. The ideal ones to buy are media companies.

The more eyeballs you control, the more power you will hold in the future. Plus, by controlling eyeballs, it gives you the ability to sell anything you want in the future.

It’s the reason I bought the KISSmetrics website for $500,000 a couple years ago. During their peak, they had 1,260,681 million unique visitors a month.

That’s a lot of traffic.

When I bought the site out, I was out a good amount of money for me, but the moment I merged it into the NeilPatel.com site, I increased my lead count by 19% and recuperated my investment in less than a year.

In other words, this is your opportunity to strike and gain market share.

So when you see your competitors closing down or slowing down on their marketing, the goal is to double down. You may not see the biggest return right away, but in the long term, you will.

Every time the market goes down by 20% or more it roughly takes 536 days to recover.

As we recover, you’ll see your revenue climb and the ROI from your marketing spend go through the roof.

Conclusion

Hopefully, the Coronavirus passes soon and it has minimal impact on lives. For the time being, try not to socialize with others too much or go into crowded places.

You should read this article by the Washington Post as it breaks down great simulations of how the Coronavirus will spread and what we can do to reduce the impact on the world.

And as for your marketing, this is the time for you to double down. Don’t be fearful when others are also afraid. Do what Warren Buffett does… be greedy when other people are fearful.

In other words, double down. 

How have you seen the Coronavirus affect your traffic?

PS: Please be safe and, if possible, stay indoors.

PPS: To help out a bit, I’ve opened up the keyword ideas report on Ubersuggest as well as historical keyword data. I know many of you may be facing financial difficulty, so hopefully having the data helps you save a bit of money on marketing.

The post What The Coronavirus (COVID-19) Means For Marketers appeared first on Neil Patel.

Trump and Democrats both say workers affected by coronavirus pandemic should get paid sick leave

Republicans came out Thursday against a COVID-19 relief package introduced by House Democrats.

The post Trump and Democrats both say workers affected by coronavirus pandemic should get paid sick leave appeared first on WE TEACH MONEY LIFE SELF DEFENSE WITH FINANCIAL GOALS IN MIND.

The post Trump and Democrats both say workers affected by coronavirus pandemic should get paid sick leave appeared first on Buy It At A Bargain – Deals And Reviews.