Rory McIlory was once again in the Top 10 of a PGA Tour event this week at the Travelers Championship with an impressive 18-under score after 72 holes.
Normally, a showing like that would be more than good enough to a win a tournament, but he finished tied seventh and five shots behind the winner at 23-under, Keegan Bradley. He set the tournament record by one shot.
TPC River Highlands in Cromwell, Conn. took a shot from McIlroy after he said the course has basically failed to adapt to the club and ball technology that has evolved for the professionals.
“I don’t particularly like when a tournament is like this,” McIlroy explained via The New York Post. “Unfortunately, technology has passed this course by, right? It sort of has made it obsolete, especially as soft as it has been with a little bit of rain that we had.”
Tournament officials were asked about the conditions at TPC River Highlands this week due to the pros scoring well all over the course. With many rounds in the low 60s, the officials said a cold spring, which rarely happens in the area, didn’t allow the grounds to firm up.
Add in the rain that McIlroy mentioned, and the course becomes even softer, allowing for more aggressive play. When it comes to these PGA Tour pros, they salivate at conditions like these because they know they can go at pins and fairways without the usual risk at other courses.
Take Los Angeles Country Club for example at last week’s U.S. Open or Oak Hill Country Club for the PGA Championship. Justin Thomas and Max Homa were cut after two rounds at the Open and players like Jon Rahm and Tony Finau barely scraped by at Oak Hill.
Not every course is going to have treacherous roughs and cunning greens like those two. Yet, McIlroy, who has played virtually everywhere on Tour, made a point to make a comment that shows he believes it needs to get tougher out there.
Nonetheless, he wasn’t able to score as high as he wanted to. He was off on a tear to start his final round Sunday, though, when he birdied five of the first eight holes he played. But he couldn’t keep that momentum pushing throughout the round.
It was a great pay day either way.
“I knew I was never going to win with the way Keegan was playing, but I felt like I probably needed a couple more birdies to finish Top 5,” McIlroy said.
The Rocket Mortgage Classic is next on the PGA Tour docket at Detroit Golf Club, which owns a 134 slope rating, measuring the course’s difficulty. An average rating is 113.
Tiger Woods could be making his epic return to the golf course at The Masters later this week and adding to the speculation was a hype video of his potential comeback story.
Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the …
Blogging is so effective that there are over a billion blogs on the web.
Just think about that… that’s roughly 1 blog for every 7 people.
Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.
And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.
So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.
Introducing Content Marketing Unlocked
As I mentioned, over the next 4 weeks I am going to teach you all about content marketing.
Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging.
To get you started, make sure you watch the welcome video:
The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video, you’ll find a goal worksheet and a course outline.
Then you’ll learn about the history of content marketing:
Over time I will continue to add more lessons, but I don’t want to drown you in information by embedding all the lessons in this post.
So, what else will you learn?
The four lessons above are a great start, but there is much more to the content marketing course. This is what you can expect from Content Marketing Unlocked:
Week #1
Lesson #1: Getting Started
Course Introduction
Strategies You’re Going to Learn
What Google Wants
Content Production Strategy Overview
Understanding the Algorithm & Updates
The Right Mindset
Lesson #2: History of Content Marketing
History of Content Marketing
Fact & Fiction About Content Marketing
Understanding Your Target Audience
How to Find Keywords That Will Make You Money
Refining Your Keyword Lists
Content Examples
Lesson #3: Optimizing Your Existing Content
How to Audit Your Existing Content
How to Optimize Your Content the Right Way
How to Re-Write Your Content So It Gets You Traffic
Step-by-Step On-Page Optimization Tactics
Content Templates to Rewrite Your Content
Week #2
Lesson #1: Major Content Types
Credibility & Trust Through Content
Types of Content
Blogs
Articles
Infographics
Videos / Visual Content
Podcasts / Radio Shows
Facebook Posts / Pages
Courses / Digital Classes / eBooks / Checklists
How-to Guides
SlideShare / PowerPoint / Webinars
Photographs / Graphics / Art
Instructional Guides
Magazines (Digital & Print)
Streaming Media (Periscope, Facebook Live, Snapchat)
Forums / Wikis / Groups / Resource Centers
Whitepapers / Case Studies
Memes (Twitter/Facebook)
Testimonials / Reviews
Content Templates for Different Content Types
Lesson #2: Pilar & Cluster Pages
Turn Your Keywords Into An Outline
How to Write Content That Gets You Traffic
Topical Clusters
Pillar Pages
Cluster Pages
Pillar & Cluster Templates
Lesson #3: Alternative Content Strategies
Building Authority Through Guest Posting
Content Production Tools
Plugins to Use
FAQ Schema
Live Case Studies, Market Data & Field Reports
Share Worthy Content
Content Outline Templates
Week #3
Lesson #1: Marketing Your Content
Site Structure
Theme & Topic
How to Rank Your Content Faster
Promote Your Content on a $0 Budget
Content Marketing Strategy
Content Promotion Workflow
Lesson #2: Link Building Tactics
What is Link Building?
External Link Building
Internal links
Your Link Profile
Advanced Linking and Off-Page Optimization Strategies
How to Build Links from Authority Sites
How to Launch Link Campaigns
Lesson #3: Tracking & Analytics
Setting Up Google Analytics / Google Tag Manager
Setting Up Google Search Console
Must Have Content Marketing Tools
Live Ranking Case Studies, Market Data & Field Reports
Determining KPI’s
Budget Planning
Week #4
Lesson #1: Ranking 1 Long Term
You’ve Got Content & Links, What’s Next?
Content Marketing in a Competitive Space
How to Get Started if You Are New & Have Little to No Budget
How to Scale if You Do Have a Budget
Build a Brand Long-Term
Lesson #2: Media Outlets
Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
Guest Blogging
Podcasts
Social Media
Connecting with Influencers
Lesson #3: Omni-Channel Strategies
Going Omni-Channel
Back Office Infrastructure
Analyzing and Measuring Results
More Content Marketing Case Studies
Become A Great Content Marketer
Summary – How to Get the Most Out of This Course
How can I follow along?
You can go to the training section of this site as I keep all my courses there.
Every Monday, Thursday and Saturday I will be adding new lessons and content.
Each lesson is roughly 10 minutes in length and contains worksheets, templates, cheat sheets, checklists, spreadsheets, and more that will make your life easier.
In general, if you take the time to follow along each week and complete your homework assignments, it shouldn’t take you more than two to three hours each week.
Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.
So if you want to create an online business, one of the best ones to create is an e-commerce store.
But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales?
Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience?
Introducing E-Commerce Unlocked
Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing.
And of course, all for free. 😉
E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.
But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.
So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site.
And just like SEO Unlocked, E-Commerce Unlocked will contain worksheets, cheat sheets, PDFs, spreadsheets, and everything else you need.
Here’s the first lesson, which you can watch below:
Make sure you go here to download the worksheets that go along with it.
So what exactly will I learn?
As I mentioned above, it is a 4-week course. Here is an overview of what will be broken down in each week and in each lesson:
Week #1
Lesson #1: Getting Started
Foundation methodology
Strategies you’re going to learn
Strategies & mindset
Lesson #2: Sales Channels
History of e-commerce the timeline
What is working in the e-commerce space
Introduction to sales channels
Understanding sales channels
Lesson #3: Marketing Channels
Multi-channel marketing
Which market and sales channels work
Building visibility and brand
Current & future movers and shakers in the e-commerce industry
Week #2
Lesson #1: Conversion Rate Optimization
Introduction
Product pages made to convert buyers
Experience
Using reviews
Urgency and scarcity
Abandoned carts and follow up
Increase your AOV (Average Order Value)
Exit intent – capture lost traffic
Split testing with Crazy Egg
Increasing conversions on your e-commerce store
Email marketing campaigns for your site
Action tasks for optimizing your website for conversions
Lesson #2: SEO & Content Production
Setting up your Google organic feed
Rank your product listing pages
E-commerce content marketing workflow
Technical SEO for e-commerce
Making your content & transaction pages
E-commerce topical clusters
Content examples to look at
Lesson #3: Content Promotion
Link building for e-commerce
Building links to content, PDPs, & PLPs
Social media and social proof leveraging
Social media platforms in the long-term
Strategy for content promotion
Week #3
Lesson #1: Amazon
Keyword research for Google & Amazon rankings (and the differences)
Data sources
How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon
Amazon promotions & lightning
Optimize your listings
Using Facebook Messenger & Manychat
Amazon PPC
Sell more to your existing customers
Lesson #2: Sales Channels
Getting higher rankings on marketplaces
Walmart – how to get set up and what to expect
eBay – how to get set up and what to expect
Etsy – how to get set up and what to expect
Wish – how to get set up and what to expect
Facebook Commerce – how to win
Getting traction on each platform & what to do to win in each platform
Lesson #3: Marketing Types
E-commerce Marketing for (B2B) vs (B2C)
Sales process for B2B e-commerce vs B2C
Picking the one that’s right for you – do both or pick one?
Week #4
Lesson #1: PLA Campaigns
Setting everything up
Google dynamic remarketing
Google product listing ads (Google Shopping Ads) introduction + setting up
Your PLA campaigns
Bing product listing ads + setting up
Facebook dynamic product ads + setting up DPA’s correctly
PLA + DPA summary
Lesson #2: Additional Marketing Channels
Instagram ads
YouTube PPC – world’s 2nd largest search engine work to get you sales
Etsy PPC – what’s working on Etsy
Email marketing campaigns must have campaigns for e-commerce
Automate your customer emails and gather reviews much faster
Lesson #3: Additional Channels
Working with influencers
Push notification – lists & messaging
Understanding your metrics (COGS, ROAS, ROI to see what SKUs to scale with)
Case studies
Summary
How can I follow along during the 4 weeks?
You’ll see videos released every Monday, Thursday, and Saturday.
The videos are roughly 10 to 15 minutes in length on average so it shouldn’t take you more than an hour per week to follow along, including the completion of the homework assignments and worksheets.
To make things easier, the worksheets and homework assignments will be somewhat pre-filled so you will know what to do every step of the way.
No matter what, make sure you complete each assignment. Watching the videos is not enough.
Sure, the videos will teach you theories and strategies, but you also need to learn how to execute and implement. That’s why I want you to complete the worksheet and homework assignments.
In total, I’m asking you to commit an hour each week. If you are new to marketing, maybe an hour and a half, which should be doable. 🙂
Once you complete the 4 weeks (12 videos), you’ll know how to market any e-commerce website and even how to sell products online on sites like Amazon.
If you want to make sure you don’t miss a lesson (because I won’t be blogging about each lesson), make sure you subscribe to my YouTube channel as I will be uploading the lessons there.
Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.
Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button, make sure you click on that as well.
When you click on the bell, you’ll be given a few options.
Click on the “All” option. Next to the “subscribed” button, you should see a new bell notification :
This makes it so YouTube notifies you when I release a new E-commerce Unlocked lesson.
Conclusion
E-commerce is a booming field. Just look at Amazon, they are bigger than any traditional retailer.
Having the skillset of knowing how to market an e-commerce site can never be a bad thing.
And who knows, maybe you’ll do it full time as either a consultant or through running your own e-commerce site.
If you are new to marketing, don’t worry about being overwhelemed. I am going to teach you the main tactics that drive the majority of the results. And I will break them down in a simple step-by-step formula.
You’ll also be provided with the worksheets and tools you need, so you all you have to do is bring yourself and be willing to commit an hour to an hour and a half each week.
So, are you ready to learn e-commerce marketing?
PS: Leave a comment below letting me know what course you would like me to create next. I already did one on SEO, and now I am doing one on e-commerce marketing. Would you like one on content marketing, paid ads, Instagram…? It can be anything, just let me know in the comments.
But what if there was another way to learn… one that was step by step and involved hand-holding to ensure that you are really learning SEO, so much so that your traffic starts going up?
Introducing SEO Unlocked
Over the next 7 weeks, I’m going to be teaching you SEO.
I’ve released a free course called SEO Unlocked.
Eventually, it will live on the training section of this site. But for now, it is going to be published on YouTube every Monday, Thursday, and Saturday for the next 7 weeks.
Here’s the first video which is a welcome video the course.
Make sure you watch it as I also give you 2 homework assignments. But don’t worry, they are easy. I even provide the worksheets and PDF templates here so you can get them done with ease.
I’ve also released the second video that goes over the fundamentals of SEO and why it is important.
Again, this video also contains some homework assignments,
so make sure you watch it and follow everything step by step.
How can I follow along during the 7 weeks?
As I mentioned above, it’s a 7-week course. You’ll see videos released every Monday, Thursday, and Saturday.
The videos are roughly 10 to 15 minutes in length on average so it will only take 30 to 45 minutes of your time each week to watch them.
The homework assignments are easy as well. The reason I will give you worksheets, PDF templates, and spreadsheets is so you can do the homework assignments faster.
The homework assigns should take you 30 to 45 minutes a week to complete.
In total, I’m asking you to commit an hour to an hour and a half each week, which really isn’t much.
Once you go through the whole course, you’ll know the formula for getting traffic to your website.
If you want to make sure you don’t miss a lesson because I won’t be blogging about each lesson, make sure you subscribe to my YouTube channel as I will be uploading the lessons there.
Once you click the link above, you’ll see a subscription box on YouTube… just click the “SUBSCRIBE” button.
And once you click “subscribe” on my channel, you’ll notice a bell image next to the subscribe button.
When you click on the bell, you’ll be given a few options.
Click on the “all” option. Once you do that, you’ll notice that next to the “subscribe” button your bell icon should look something like this:
This will make it where YouTube notifies you when I release a new SEO Unlocked lesson.
Conclusion
If you really want more search traffic and you want to take SEO seriously, this is your chance.
There is no excuse for not having the financial resources because the course is free. If you put in the time, my team and I are here to teach and train you on everything you need to know.
And don’t worry, we aren’t going to bore you with every Google algorithm factor or anything like that. Instead, we are going to teach you the main concepts and strategies of SEO that drive the majority of the results as we know that you don’t have 40 hours a week to dedicate to SEO.
That’s why the videos are short and you should be able to watch all of them and get your homework assignments done in less than 90 minutes per week.
A money trading program might assess the information of money trading in a various viewpoint. It resembles a Forex Trading training course in lots of methods. Allow us see what is the distinction in between both training courses?
In money trading, one money is acquired for an additional money. Acquiring a money is called taking a lengthy placement while offering a money is recognized as brief setting.
An open profession setting is specified as in which the acquiring or offering one money set is not sustained by the sale or acquisition of sufficient quantity of that money set to properly shut the profession. The very first money USD is the 2nd money and also the base money INR is the quote money. In acquisition deals, it discusses just how much quote money you have to pay for acquiring one device of base money.
Money Exchange Rate
A money exchange price is discussed as quote rate as well as ask rate. In the above instance, 40.50/ 53, the 40.50 is the proposal rate and also the 40.53 is the ask cost. When a money is straight traded versus USD, after that such exchange prices are called straight prices, in which the base money is the USD.
In some purchases, the USD comes to be the quote money as well as such exchange prices are called indirect prices. Cross price is that exchange price in which both the traded money are various other than USD. United States buck does not show up in such prices, the trading is finished by very first trading one money in USD and also after that trading the 2nd money in USD.
Foreign exchange Trading training course
Foreign exchange trading training course uses information concerning trading in international exchange. In technology evaluation, the previous information pertaining to the prices are assessed.
A money trading program might assess the information of money trading in a various viewpoint. In money trading, one money is bought for one more money. The very first money USD is the 2nd money and also the base money INR is the quote money. When a money is straight traded versus USD, after that such exchange prices are called straight prices, in which the base money is the USD.
United States buck does not show up in such prices, the trading is finished by very first trading one money in USD and also after that trading the 2nd money in USD.
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