Welcome to Content Marketing Unlocked: Your Free Blogging Course

Blogging is so effective that there are over a billion blogs on the web. Just think about that… that’s roughly 1 blog for every 7 people. Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels. And best of all, unlike social sites, the …

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Welcome to Content Marketing Unlocked: Your Free Blogging Course

Blogging is so effective that there are over a billion blogs on the web.

Just think about that… that’s roughly 1 blog for every 7 people.

Sure, we don’t really need any more blogs, but people still create them because they can be such effective marketing channels.

And best of all, unlike social sites, the moment you create a blog that has an audience, you can continually reach them without having to worry about algorithm changes.

So, to help you with your content marketing efforts, I’ve created a free 4-week training course called Content Marketing Unlocked.

Introducing Content Marketing Unlocked

As I mentioned, over the next 4 weeks I am going to teach you all about content marketing.

Everything from the basics of content marketing and how it works to the advanced parts such as generating traffic and sales from blogging.

To get you started, make sure you watch the welcome video:

The welcome video breaks down what you’ll learn over the next 4 weeks and, under the video, you’ll find a goal worksheet and a course outline.

Then you’ll learn about the history of content marketing:

In that lesson, you’ll find 2 worksheets:

  1. Content outline – this will show you how to outline and create content.
  2. Content steps – this breaks down the steps you need to follow in order to write amazing content.

After you get the hang of writing content, you’ll want to learn how to rank your older (existing) content on your site.

And in that lesson, you’ll also get a list of tools that you should use and a master resource guide that’ll help speed up the process.

From there I teach you about the different types of content you can leverage to get more traffic. Believe it or not, there are actually 18 types you should be using.

Over time I will continue to add more lessons, but I don’t want to drown you in information by embedding all the lessons in this post.

So, what else will you learn?

The four lessons above are a great start, but there is much more to the content marketing course. This is what you can expect from Content Marketing Unlocked:

Week #1

Lesson #1: Getting Started

  • Course Introduction
  • Strategies You’re Going to Learn
  • What Google Wants
  • Content Production Strategy Overview
  • Understanding the Algorithm & Updates
  • The Right Mindset

Lesson #2: History of Content Marketing

  • History of Content Marketing
  • Fact & Fiction About Content Marketing
  • Understanding Your Target Audience
  • How to Find Keywords That Will Make You Money
  • Refining Your Keyword Lists
  • Content Examples

Lesson #3: Optimizing Your Existing Content

  • How to Audit Your Existing Content
  • How to Optimize Your Content the Right Way
  • How to Re-Write Your Content So It Gets You Traffic
  • Step-by-Step On-Page Optimization Tactics
  • Content Templates to Rewrite Your Content

Week #2

Lesson #1: Major Content Types

  • Credibility & Trust Through Content
  • Types of Content
  • Blogs
  • Articles
  • Infographics
  • Videos / Visual Content
  • Podcasts / Radio Shows
  • Facebook Posts / Pages
  • Courses / Digital Classes / eBooks / Checklists
  • How-to Guides
  • SlideShare / PowerPoint / Webinars
  • Photographs / Graphics / Art
  • Instructional Guides
  • Magazines (Digital & Print)
  • Streaming Media (Periscope, Facebook Live, Snapchat)
  • Forums / Wikis / Groups / Resource Centers
  • Whitepapers / Case Studies
  • Memes (Twitter/Facebook)
  • Testimonials / Reviews
  • Content Templates for Different Content Types

Lesson #2: Pilar & Cluster Pages

  • Turn Your Keywords Into An Outline
  • How to Write Content That Gets You Traffic
  • Topical Clusters
  • Pillar Pages
  • Cluster Pages
  • Pillar & Cluster Templates

Lesson #3: Alternative Content Strategies

  • Building Authority Through Guest Posting
  • Content Production Tools
  • Plugins to Use
  • FAQ Schema
  • Live Case Studies, Market Data & Field Reports
  • Share Worthy Content
  • Content Outline Templates

Week #3

Lesson #1: Marketing Your Content

  • Site Structure
  • Theme & Topic
  • How to Rank Your Content Faster
  • Promote Your Content on a $0 Budget
  • Content Marketing Strategy
  • Content Promotion Workflow

Lesson #2: Link Building Tactics

  • What is Link Building?
  • External Link Building
  • Internal links
  • Your Link Profile
  • Advanced Linking and Off-Page Optimization Strategies
  • How to Build Links from Authority Sites
  • How to Launch Link Campaigns

Lesson #3: Tracking & Analytics

  • Setting Up Google Analytics / Google Tag Manager
  • Setting Up Google Search Console
  • Must Have Content Marketing Tools
  • Live Ranking Case Studies, Market Data & Field Reports
  • Determining KPI’s
  • Budget Planning

Week #4

Lesson #1: Ranking 1 Long Term

  • You’ve Got Content & Links, What’s Next?
  • Content Marketing in a Competitive Space
  • How to Get Started if You Are New & Have Little to No Budget
  • How to Scale if You Do Have a Budget
  • Build a Brand Long-Term

Lesson #2: Media Outlets

  • Getting on Huge Media Websites (Forbes, HuffPost, NYTimes, etc)
  • Guest Blogging
  • Podcasts
  • Social Media
  • Connecting with Influencers

Lesson #3: Omni-Channel Strategies

  • Going Omni-Channel
  • Back Office Infrastructure
  • Analyzing and Measuring Results
  • More Content Marketing Case Studies
  • Become A Great Content Marketer
  • Summary – How to Get the Most Out of This Course

How can I follow along?

You can go to the training section of this site as I keep all my courses there.

Every Monday, Thursday and Saturday I will be adding new lessons and content.

Each lesson is roughly 10 minutes in length and contains worksheets, templates, cheat sheets, checklists, spreadsheets, and more that will make your life easier.

In general, if you take the time to follow along each week and complete your homework assignments, it shouldn’t take you more than two to three hours each week.

Some weeks will be less work, but because this course involves writing and promoting content, you will have to put in a little bit more effort than some of my other courses.

As a heads up, I won’t be blogging about each lesson, so the easiest way to keep up is to subscribe to my YouTube channel.

Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.

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Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button. Make sure you click that as well.

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When you click on the bell, you’ll be given a few options.

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Click on the “All” option. Next to the “Subscribed” button, you should see a new bell notification:

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This makes it so YouTube notifies you when I release a new Content Marketing Unlocked lesson.

Conclusion

I hope you enjoy Content Marketing Unlocked.

I created this course because content marketing is one of the best ways to market your business and compete with the large companies.

Best of all, you won’t have to spend a dollar on marketing.

Let me know what you think about the course so far.

And also, what free course would you like me to create next?

The post Welcome to Content Marketing Unlocked: Your Free Blogging Course appeared first on Neil Patel.

Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course

E-commerce is booming.

There are currently 24 million e-commerce sites and counting. And with only 12% of sales taking place online, you can expect there to be massive growth in the years to come.

So if you want to create an online business, one of the best ones to create is an e-commerce store.

But how do you market it? How do you grow your traffic? And, most importantly, how do you get sales?

Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience?

Introducing E-Commerce Unlocked

Over the next 4 weeks, I am going to teach you how to market an e-commerce website. From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing.

And of course, all for free. 😉

E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked.

But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

So, every Monday, Thursday, and Saturday, I will release new videos to teach you how to get more traffic and sales to an e-commerce site.

And just like SEO Unlocked, E-Commerce Unlocked will contain worksheets, cheat sheets, PDFs, spreadsheets, and everything else you need.

Here’s the first lesson, which you can watch below:

Make sure you go here to download the worksheets that go along with it.

So what exactly will I learn?

As I mentioned above, it is a 4-week course. Here is an overview of what will be broken down in each week and in each lesson:

Week #1

Lesson #1: Getting Started

  • Foundation methodology
  • Strategies you’re going to learn
  • Strategies & mindset

Lesson #2: Sales Channels

  • History of e-commerce the timeline
  • What is working in the e-commerce space
  • Introduction to sales channels
  • Understanding sales channels

Lesson #3: Marketing Channels

  • Multi-channel marketing
  • Which market and sales channels work
  • Building visibility and brand
  • Current & future movers and shakers in the e-commerce industry

Week #2

Lesson #1: Conversion Rate Optimization

  • Introduction
  • Product pages made to convert buyers
  • Experience
  • Using reviews
  • Urgency and scarcity
  • Abandoned carts and follow up
  • Increase your AOV (Average Order Value)
  • Exit intent – capture lost traffic
  • Split testing with Crazy Egg
  • Increasing conversions on your e-commerce store
  • Email marketing campaigns for your site
  • Action tasks for optimizing your website for conversions

Lesson #2: SEO & Content Production

  • Setting up your Google organic feed
  • Rank your product listing pages
  • E-commerce content marketing workflow
  • Technical SEO for e-commerce
  • Making your content & transaction pages
  • E-commerce topical clusters
  • Content examples to look at

Lesson #3: Content Promotion

  • Link building for e-commerce
  • Building links to content, PDPs, & PLPs
  • Social media and social proof leveraging
  • Social media platforms in the long-term
  • Strategy for content promotion

Week #3

Lesson #1: Amazon

  • Keyword research for Google & Amazon rankings (and the differences)
  • Data sources
  • How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon
  • Amazon promotions & lightning
  • Optimize your listings
  • Using Facebook Messenger & Manychat
  • Amazon PPC
  • Sell more to your existing customers

Lesson #2: Sales Channels

  • Getting higher rankings on marketplaces
  • Walmart – how to get set up and what to expect
  • eBay – how to get set up and what to expect
  • Etsy – how to get set up and what to expect
  • Wish – how to get set up and what to expect
  • Facebook Commerce – how to win
  • Getting traction on each platform & what to do to win in each platform

Lesson #3: Marketing Types

  • E-commerce Marketing for (B2B) vs (B2C)
  • Sales process for B2B e-commerce vs B2C
  • Picking the one that’s right for you – do both or pick one?

Week #4

Lesson #1: PLA Campaigns

  • Setting everything up
  • Google dynamic remarketing
  • Google product listing ads (Google Shopping Ads) introduction + setting up
  • Your PLA campaigns
  • Bing product listing ads + setting up
  • Facebook dynamic product ads + setting up DPA’s correctly
  • PLA + DPA summary

Lesson #2: Additional Marketing Channels

  • Instagram ads
  • YouTube PPC – world’s 2nd largest search engine work to get you sales
  • Etsy PPC – what’s working on Etsy
  • Email marketing campaigns must have campaigns for e-commerce
  • Automate your customer emails and gather reviews much faster

Lesson #3: Additional Channels

  • Working with influencers
  • Push notification – lists & messaging
  • Understanding your metrics (COGS, ROAS, ROI to see what SKUs to scale with)
  • Case studies
  • Summary

How can I follow along during the 4 weeks?

You’ll see videos released every Monday, Thursday, and Saturday.

The videos are roughly 10 to 15 minutes in length on average so it shouldn’t take you more than an hour per week to follow along, including the completion of the homework assignments and worksheets.

To make things easier, the worksheets and homework assignments will be somewhat pre-filled so you will know what to do every step of the way.

No matter what, make sure you complete each assignment. Watching the videos is not enough.

Sure, the videos will teach you theories and strategies, but you also need to learn how to execute and implement. That’s why I want you to complete the worksheet and homework assignments.

In total, I’m asking you to commit an hour each week. If you are new to marketing, maybe an hour and a half, which should be doable. 🙂

Once you complete the 4 weeks (12 videos), you’ll know how to market any e-commerce website and even how to sell products online on sites like Amazon.

If you want to make sure you don’t miss a lesson (because I won’t be blogging about each lesson), make sure you subscribe to my YouTube channel as I will be uploading the lessons there.

Once you click the link above, you’ll see a subscription box popup on YouTube. All you have to do is click the “SUBSCRIBE” button.

Once you click “Subscribe,” you’ll notice a bell image next to the subscribe button, make sure you click on that as well.

When you click on the bell, you’ll be given a few options.

Click on the “All” option. Next to the “subscribed” button, you should see a new bell notification :

This makes it so YouTube notifies you when I release a new E-commerce Unlocked lesson.

Conclusion

E-commerce is a booming field. Just look at Amazon, they are bigger than any traditional retailer.

Having the skillset of knowing how to market an e-commerce site can never be a bad thing.

And who knows, maybe you’ll do it full time as either a consultant or through running your own e-commerce site.

If you are new to marketing, don’t worry about being overwhelemed. I am going to teach you the main tactics that drive the majority of the results. And I will break them down in a simple step-by-step formula.

You’ll also be provided with the worksheets and tools you need, so you all you have to do is bring yourself and be willing to commit an hour to an hour and a half each week.

So, are you ready to learn e-commerce marketing?

PS: Leave a comment below letting me know what course you would like me to create next. I already did one on SEO, and now I am doing one on e-commerce marketing. Would you like one on content marketing, paid ads, Instagram…? It can be anything, just let me know in the comments.

The post Welcome to Ecommerce Unlocked: Your Free Ecommerce Marketing Course appeared first on Neil Patel.

Welcome to SEO Unlocked: Your Free SEO Training Course

I learned SEO by starting my own website and just testing a
lot of different tactics out.

Some of these tactics worked well and others didn’t. But the way I’ve learned SEO isn’t right for everyone.

Some people prefer learning by practicing like me. Others
prefer learning by reading dozens of different strategies and tactics.

And if you don’t have the time, you can learn SEO by creating a project on Ubersuggest.

But what if there was another way to learn… one that was step by step and involved hand-holding to ensure that you are really learning SEO, so much so that your traffic starts going up?

Introducing SEO Unlocked

Over the next 7 weeks, I’m going to be teaching you SEO.

I’ve released a free course called SEO Unlocked.

Eventually, it will live on the training section of this site. But for now, it is going to be published on YouTube every Monday, Thursday, and Saturday for the next 7 weeks.

Here’s the first video which is a welcome video the course.

Make sure you watch it as I also give you 2 homework assignments. But don’t worry, they are easy. I even provide the worksheets and PDF templates here so you can get them done with ease.

I’ve also released the second video that goes over the fundamentals of SEO and why it is important.

Again, this video also contains some homework assignments,
so make sure you watch it and follow everything step by step.

How can I follow along during the 7 weeks?

As I mentioned above, it’s a 7-week course. You’ll see videos released every Monday, Thursday, and Saturday.

The videos are roughly 10 to 15 minutes in length on average so it will only take 30 to 45 minutes of your time each week to watch them.

The homework assignments are easy as well. The reason I will give you worksheets, PDF templates, and spreadsheets is so you can do the homework assignments faster.

The homework assigns should take you 30 to 45 minutes a week to complete.

In total, I’m asking you to commit an hour to an hour and a half each week, which really isn’t much.

Once you go through the whole course, you’ll know the formula for getting traffic to your website.

If you want to make sure you don’t miss a lesson because I won’t be blogging about each lesson, make sure you subscribe to my YouTube channel as I will be uploading the lessons there.

Once you click the link above, you’ll see a subscription box on YouTube… just click the “SUBSCRIBE” button.

And once you click “subscribe” on my channel, you’ll notice a bell image next to the subscribe button.

When you click on the bell, you’ll be given a few options.

Click on the “all” option. Once you do that, you’ll notice that next to the “subscribe” button your bell icon should look something like this:

This will make it where YouTube notifies you when I release a new SEO Unlocked lesson.

Conclusion

If you really want more search traffic and you want to take SEO seriously, this is your chance.

There is no excuse for not having the financial resources because the course is free. If you put in the time, my team and I are here to teach and train you on everything you need to know.

And don’t worry, we aren’t going to bore you with every Google algorithm factor or anything like that. Instead, we are going to teach you the main concepts and strategies of SEO that drive the majority of the results as we know that you don’t have 40 hours a week to dedicate to SEO.

That’s why the videos are short and you should be able to watch all of them and get your homework assignments done in less than 90 minutes per week.

That’s all I am asking for you.

So, are you ready to learn SEO?

The post Welcome to SEO Unlocked: Your Free SEO Training Course appeared first on Neil Patel.